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Only 2 years ago, starting a YouTube
channel meant figuring everything out on
your own. What videos to make, how to
script them, how to film them. But
today, AI tools have honestly completely
transformed this process. Now, despite
some of the pitfalls of AI, which we
will also talk about, I am a proud
adopter of a few of these tools. They
have made my life as a creator
significantly better. And I often find
myself thinking, gez, if only I had this
when I was first starting. I know it can
feel overwhelming to keep up with these
AI tools since they are advancing so
incredibly quickly, literally changing
week to week, and that's where I come
in. So, in this video, I'm going to show
you five very effective, actionable ways
that you can use free AI tools right now
to start and grow a YouTube channel.
Now, honestly, this won't just be
helpful for YouTubers because the way
that I use these tools is super
applicable to tons of professions and
general life use cases. So, I would
still watch it if I were you. I'd also
hit the thumbs up and subscribe if I
were you. Sorry. But especially for
YouTubers, I have distilled five key
strategies that I personally use, some
of them every single day, and that I can
guarantee at the very least will save
you loads of time, improve your content,
and potentially totally transform your
creative process for the better. Now,
let's jump in. Okay, this first method I
am so excited to talk about because it
literally eradicates the number one pain
point that I hear from people who are
looking to start a YouTube channel. And
it's equally as helpful for YouTubers
who are already established and looking
to grow. It is using AI tools to help
develop video concepts and identify
untapped niches. So, I'll show you
exactly what I mean and how to do it.
Okay. Beginning with a use case for
someone who wants to start a YouTube
channel. Something I hear all the time
is, "I want to start a channel, but I
don't know what to talk about or what
type of videos to make." Or maybe you're
one step further along and you know what
type of videos you want to make, but you
feel like that genre is super saturated
and you're not sure how to differentiate
your videos and actually stand out in
that space. Here's what I would do if I
were in that position. This is so fun.
I'm so excited. Okay, so I would open up
Claude. I'm going to give a lot of free
advertising to Claude today because it's
just a great tool that I use every
single day. It's helped me out a lot.
But no, Claude is not sponsoring this.
But for those who don't know, Claude is
an AI assistant developed by Anthropic.
So very similar to chat GBT by OpenAI if
you've used that before. To me Claude
beats out Chat GBT for most things like
ideiation pros creative thinking
apparently coding. Not that I'm doing
any of that. But I do also use Chat GBT
most days just for quick easy questions
since they have a desktop app which is
really convenient. Both are totally free
to use by the way. I do use the paid
version of Claude but that doesn't give
me access to a more advanced model. It
just lets me use it more because you do
reach a limit on how much you can use
with a free version every single day.
Okay, back to business. So, we're going
to use Claude to analyze our unique
skills and experiences to generate 30
different specific video ideas. Not only
that, but Claude is going to tell us how
to make these videos stand out in an
already saturated space based on our
unique experiences and background. And
how is he going to be able to give us
all of this with such detailed,
personalized information? It's because
we're going to feed him a lot of
information. And this is where the
extreme importance of prompting comes
in. In other words, what prompt or
information do we feed the AI in order
to get out the best possible, most
helpful response? In the case of
generating video ideas and content
strategies, some things that would be
really helpful to let Claude know are
your expertise areas. And the more
specific that you can be on this,
letting Claude know what you actually
have deep knowledge in and not just a
basic understanding of, the better he
can match video ideas to your actual
knowledge base, your unique experiences.
So, life experience, background,
specific advantages that you might have.
That'll help Claude think of content
angles that only you could authentically
create. Your communication style and
personality. So, are you analytical or
humorous or straightforward, whatever it
is, that can also help Claude tailor
video ideas to how you naturally
communicate. And then, of course, the
more tangible things like your content
preferences, your production
capabilities, equipment that you might
have, what your ideal audience is, your
goals, you get the idea. In short, do
not shy away from spending some extra
time at this stage because the more
detail you give Claude and if you just
take the approach of leaving no stone
unturned, Claude will give you something
really, really valuable. So now, let's
just stop talking about it and let's
actually do it. Claude, I need your help
generating 30 distinct video ideas for
my YouTube channel in the blank space.
Blank. We'll we'll add more detail here
in a bit. So, I'm going to pretend to be
a YouTuber named Clementine with 2,000
subscribers making videos about
gardening. No, not gardening. Let's
choose something that I actually know a
little bit more about just for funsies.
Let's say the health and wellness space,
which is actually a great example
because that space is very saturated.
So, we'll see how well Claw does and
actually coming up with video ideas that
are kind of differentiated and unique in
the space. Okay. Specific interest
within the genre. Let's say it's
longevity. Big topic right now. Let's
say that I've gotten some traffic on
some videos, hence the 2,000
subscribers, but I'm feeling like I'm
having a hard time standing out in the
saturated space and coming up with new
video ideas. Let's add some detail on my
background and unique experiences. So,
let's pretend that my mom is a sports
doctor and I grew up around her patients
and have always had a love for health
and fitness. So, you can start to see
maybe the storytelling aspect coming in
here. Let's add my qualifications also.
So, again, just making this up. I
studied something very different. This
is Clementine talking. And let's add
Clementine's personality and content
style. Okay, great. Now, channel focus
again, health and wellness with a
special interest in longevity science.
I'll put down some content of mine or of
Clementine's that has performed well so
far. Just making this up. My goals,
let's say they are to foster a really
engaged community on YouTube, grow my
subscriber base to 50,000 subscribers
within the next 8 months, and that I'm
willing and able to post two videos per
week. Audience demographics. If I had
this info, I'd put it here. I would base
this on the YouTube analytics that I'm
given, but I would also have to do some
qualitative reasoning based off of the
comments that I get, maybe the questions
that my audience asks me a lot,
production capabilities, and then
finally, let's pop the question. What I
need 30 different video ideas, and for
each of them, I want Claude to explain
how it will stand out in the space and
leverage my own background, how I could
incorporate my personality and how
viewers would engage with the video. And
finally, I want Claude to suggest the 30
different video ideas in an order that
alternates between different types of
videos that I make to keep some
interesting variety going on. Please
focus on ideas that will help
differentiate my channel from other
health and wellness creators while
building on proven content formats. Then
we hit
enter. It's literally magic. Did you see
that? Go back and watch it if you didn't
see it. It still blows my mind that this
tool exists. I mean, this literally just
eradicated the issue of not knowing
where to start or where to go from
wherever you are. And if you're willing
to put some time and effort and thought
into that prompting process, the answer
to your problem is kind of sort of
handed to you on a platter. At the very
least, it's a great place to start.
Okay, now this section is getting long.
I want to get to method number two, but
I told you we would talk about the AI
pitfalls here as well. And a very
important note that I want to make here
is that when you have a tool that's this
magical where it almost feels like
you're cheating, you can imagine that it
becomes very easy to over rely on AI. In
the case of video ideiation and
analyzing the market that you're in, I
think it is essential to do your own
elbow grease research first because if
you only rely on AI to do this for you,
you just simply will not have as strong
of a pulse on the market landscape that
you're in. So, an actual tip that I have
in the spirit of doing your own
research, something I still do to this
day, open an incognito tab on your
laptop. So, it's starting from a blank
slate, open YouTube, type in some broad
keywords of the space that you're in.
Look through the videos, see what's
performing well, and then do your own
research, watch those videos, try to
understand why they work so well, why
does that video have a million views,
read through the comments, see what
questions people are asking. This
process, in my opinion, is extremely
important to go through yourself. Now,
you can take what you find, tell Claude
about it, and he could probably, you
know, help you think of other ideas
based on that information, but the
sooner and more rigorous you are about
becoming a student of your own craft,
the better off that you'll be. You'll
also have to fail. You're going to have
a ton of videos flop before you have one
that really pops off. This is all very
normal. It's something you have to go
through and it's part of the creator
life cycle. So, Claude and all of these
AI tools are really meant, in my
opinion, to be accessories to your own
foundational knowledge. But, they are
great accessories. There's no doubt
about it. Okay, next use case for AI
tools after you have your ideation kind
of figured out also eradicates another
huge painen point that I hear from
creators a lot and that is content
planning. To this day, I am still
iterating on my content planner and my
schedule. I have tried everything from
just using pen and paper to going ham
with notion databases and calendars to
quarterly planning and finally to some
kind of simplified combination of all of
these things. Spoiler alert, AI can
actually help out a lot with this. Now,
there are eight eye tools that are
specifically designed for content
planning and scheduling. These are some
of them if you want to check it out
afterwards, but I'm going to be real
with you. I actually try to limit the
amount of AI tools that I use because if
I'm already using notion for all my
scripting and kind of calendar stuff,
using Google calendar for my actual
calendar, if I'm already using Claude
for help with ideation and kind of some
structuring stuff and chat GBT for quick
easy questions, once I start introducing
a whole bunch of other tools to that,
even though they might technically be a
bit more optimized for their specific
use case, it all starts to feel like too
much for me. I like to keep it more
simple. And so once again, I actually
default to Claude when I do want to use
AI's help with content planning. Now,
how I use Claude here is very light
touch. And this is actually an example
where I really just take inspiration
from what it gives me, but I still do
lots and lots of manual adjusting on the
other end of it. I'll show you my
process. So, once I have an idea of what
my next few videos will be, I add them
to this master content planner notion
page. As you can see, I keep it quite
simple. This is simple for me. I think
that people try to get a little too
fancy with how many different fields
they add here, like a lot of different
properties, and it's just not necessary.
It kind of makes me not want to use it
to be honest. So, I only have the
essential fields here. The genre I like
that helps me visually see how I'm
balancing the different themes on my
channel and so on. So, this is fine and
dandy, but to pull this schedule off
within specific deadlines and not just
posting deadlines, but if the video has
a sponsor, that sponsor usually has to
review the script a few days before and
review the video draft a few days
before. They might even ask for edits.
It requires more planning than meets the
eye. A lot of parallel processing
usually has to happen here. In other
words, working on multiple videos at
once. So, in order to get this planning
figured out, I could add extra fields
here myself, like finish script or
outline by this date, film on these
dates, edit these days, but wait, I'm
traveling that weekend or I have an
event that day, so I won't really be
able to film. I could back into all of
that myself. But guess who else could do
it in a fraction of the time? Hey
Claude, these are the next eight videos
I'm planning on making. Once again, I'm
Clementine, not Taylor Bell. Here are
the details, deadlines, and constraints
for each. The details here will include
if there's a sponsor, how many days each
video will take to write, film, edit,
and prepare for upload, where I plan to
film each video, and deadline, just my
ideal post date for each. Constraints
will include how many days the sponsor
needs to approve the script or the video
draft ahead of the posting date and
other constraints if I'm traveling for
some weekend or prefers to not work on
the weekends if possible. What I need
can you help create a daily
planner/calar of what tasks have to get
done each day to make this upload
schedule work as a lot of parallel
processing will need to happen here.
Matter of fact, while you're at it,
could you also help optimize the titles
for better search engine optimization
and clickability if they're not already?
and
enter magic. Come on. That's what I
scream in the middle of my quiet
co-working space whenever Claude comes
in. Clutch. Okay, now this is where some
manual assessment inevitably will need
to come in. So, I'll take this info and
give it a nice thorough audit. It helps
to get a visual. So, sometimes I'll
input the structure into a notion
calendar, see how it feels, and adjust
it if it's not feeling doable. Here's an
example from about 6 months ago where
there was a lot of parallel processing
that I needed to do. So having this
visual really helped me stay on track.
In theory, yeah, it should feel fine
since you're the one who gave Claude all
of the information that it has here and
he really just helped you do the math to
see what needed to happen when. In
reality though, more often than not, I
at least definitely need to do some
adjusting. But as Cal Newport says, it
is so much better to have a plan ahead
of time and then adjust it later on than
to have no plan at all, which I have
found to be very true. So that is where
I have landed with my content planning.
Again, I've kind of tried everything,
but what seems to work best for me is a
combination of pen to paper to
specifically write down that day's
highest priority to-dos, a few notion
pages that I really try to keep as
simple as possible, and some help from
AI here and there, especially when I
have a lot of parallel processing that
needs to happen. And to be honest, I
actually usually don't use AI here. I've
been doing this for 5 years, and so I
have a pretty good sense in my head of
what needs to happen when. But sometimes
it is very helpful. So, finally, if
you're like me and try to keep things
pretty simple, I think that this is a
nice approach. But if you're down to
really optimize and use the tools that
are most suited for content calendar
planning and scheduling, Claude told me
that these ones are supposed to be
pretty good. So, there you go. Okay,
we've got our ideas. We've got our
content calendar planner situation. Now,
it's time to make the videos. So, some
videos might require no script at all.
Like my vlogs, I don't script those. I
think that some videos are definitely
better suited for how they would
naturally play out in real life. For
other videos, like these talking head
ones or ones that require a lot of
research, I absolutely write a script
ahead of time or at least bullet point
outlines. Before I even show you how AI
can help out with this, and I think
you've seen enough at this point to know
that it can in theory save you a lot of
time at this step, allow me to say that
I think this method out of all of the
five that we're talking about today is
the one where you have to be the most
careful to not over rely on AI. But let
me tell you why scripting is such a
personal thing for most creators. Now,
will there one day be an AI tool that
scripts something exactly in your voice
just how you would do it yourself? I'm
sure. But even Claude and Chat GBT and
Perplexity and all these other models
that are really, really advanced, in my
opinion, still cannot do this. It just
can't capture the little idiosyncrasies
that we all have in the way that we
express ourselves. So, even though
Claude can write scripts, I really do
think that viewers can seriously sniff
out when something doesn't feel
authentically you. So, all of that being
said, of course, it's still a very
helpful tool, and I will show you how I
use it in my scripting process, if at
all, and how I would recommend avoiding
certain pitfalls so you don't sound like
a robot in your videos and include
incorrect information. Okay, first thing
it is really great for is turning a
rough ideas into a structured outline.
Sometimes I'll have a rough idea of a
couple things that I want to talk about
in a video, but I'm not really sure how
to put it all together. So, similar to
how we used Claude in the beginning for
ideiation, he is also really great for
helping with the general structure of
videos. So, let's take one of
Clementine's videos and ask Claude to
give us an idea of how we can structure
this video. This one's cool. Let's do
that. Okay, Claude, based on this video
concept, can you give an idea of how I
could structure this video?
Enter. Once again, pretty awesome. But
this is actually where I would stop if I
were you. I know it's tempting to be
like, "Oh, Claude, could you also help
me out with the first draft of the
script?" Spoiler, if you ask that, he'll
probably give you something that sounds
pretty good. But the second you start
reading it out loud, I would bet my
bottom dollar that it does not sound
like something you wrote. And if you're
thinking, "Well, I'll just have Claude
script it and then I'll adjust it
afterwards to sound like something I
wrote." Mm-m. Here's why I wouldn't. For
the same reason that I asked for double
chicken at Chipotle after getting my
first full serving of chicken. because
their knowledge that I want double
chicken from the get- go would totally
influence the portion size. Similarly, I
would not start with a fully written
script and expect yourself to go in
uninfluenced by what's already on the
paper. Much better, in my opinion, is to
take that structure and then get to work
writing it all out by yourself in your
own voice. This could take hours or days
or weeks depending on what types of
videos you're making. But fun fact, Ali
Abdal, who is a doctor turned
entrepreneur, huge productivity YouTuber
and author, has said in multiple videos
and interviews that I have watched that
the one stage of his creator process
that he has not been able to
successfully outsource is scripting. He
tried. It is just so personal. Okay,
final point in the section. Something I
do do to reinccorporate AI after I have
fully written my script. Once I write
it, sometimes I'll paste it into Claude
and ask him, "Claude, do you think that
I could make this video more valuable in
any way or more personal, whatever it is
I'm looking for?" And even still, with
this prompt, I try to keep it pretty
high level so that Claude's response is
not so pointed that it influences my own
thought process. You know what I mean?
And this has honestly been super
helpful. So, some of the things that
he's said before is this is a great
start, but I think you could include a
few more personal examples here to make
it feel more tangible or this particular
insight is unique. Consider expanding on
that. Consider including some extra data
points here to strengthen your argument.
So, again, pretty highle things that I
can choose to incorporate or not. But
the point is, I write it in my own
voice. I sometimes do, sometimes don't
use claw to ask how it could be improved
afterwards. And then I make the
adjustments myself. And the same goes
with research. I actually try to do that
all by myself because I have found
Claude can definitely make mistakes with
numbers. Okay, we've got our ideas,
we've got our content calendar, we've
got our script. Now, we got to film that
sucker. Now, obviously AI can't do the
filming for you. Or can it? No, it
can't. Not yet anyway. But it can do
something really, really cool that is
kind of similar. And this is where AI
video generation comes into play. So,
there are tools out there that can act
as an AI assistant for your video
projects, kind of like Claude, but for
actual video generation. And we're
talking videos that include visuals,
music, sound effects, voice over in your
own voice if you want it. All based on a
simple text prompt. So, I'm going to
show you how to do this using Invido,
who is kindly partnering with me on
today's video. So, similar to the
prompting that we've already done in
this video, you can give Invido a text
prompt on what type of video you want it
to generate. Here, we'll actually do
something that I would make and not
something that Clementine would make. I
think we're done with her today, but
she's been great. Okay, let's take the
ideas from my 21 habits video. And let's
say that I want to make a little YouTube
short or Instagram reel about three of
my favorite ones on that list. I can
feed in video a text prompt. It doesn't
have to be this detailed, but since I
have the script on hand, might as well.
And if you have a full script, you can
actually paste that here. Otherwise,
just bullet points would be totally
fine. So these three habits, practice
progress, not perfection with the basic
idea. Think about exercise the way you
think about brushing your teeth. In
other words, it's just something you do
and walk after eating. Good for
metabolism, blood sugar, energy levels,
all that good stuff. Okay, now we hit
generate. And it will take a bit to
analyze the script. And then we're given
these options. Okay, let's say we want
to use generative media, which is a very
cool new feature with V3 Invido's latest
version. That'll take a bit longer since
every single pixel is generated from
scratch using AI. Let's do realistic
visual style. 30 seconds to keep it nice
and fast-paced and platform. Let's make
it Instagram reels actually. See what
happens. Okay, this takes a few minutes.
So, I will have it notify me when it's
ready. Okay, while this is cooking, it
is absolutely worth noting that AI video
generation is a great place to start if
you're feeling overwhelmed about being
on camera. It is notoriously scary to
start putting yourself out there. And in
video can give you that foot in the door
that you need to get started. Okay,
let's take a look at what it's made.
Okay, so I've been on this health kick
lately and it's literally changed my
life. First, practicing progress, not
perfection. Boom. Just like that.
Created from scratch using AI just from
my text prompt. And I could publish
this, but I want it to feel a little bit
more personal. So, if you want to adjust
it in any way, you can easily do so just
using another text prompt. So, I want it
in my own voice. So, cool. Just wait. I
want to change the music to be a little
bit more fun and upbeat. less of this
like Celtic vibe. I want to shorten the
intro a bit and I could even ask it to
translate this to French, but I don't
speak a lick of French. So, also, if I
wanted, I could go in and make edits
myself, whether it's who's narrating it,
the music, if I wanted to generate all
new media to replace a specific chapter
of the video. All right, let's take a
watch through the second version. Okay,
so I've been on this health kick lately,
and it's literally changed my life.
Okay, love it. It's in my voice. That is
kind of eerie, but really, really cool.
The intro is shorter. That's great. And
yeah, now that it's publish ready, I can
download it in higher quality and that's
it. Some other really great use cases
for Invido to create faceless videos.
That's actually a question I get a lot.
People who want to start a channel but
don't want to be on camera. You can use
Invido to visualize scenes before you
actually go film them. Or you could have
Invido completely create your shorts for
you from scratch using visuals that you
could not film in real life because they
don't actually exist. The world is kind
of your oyster and it is such a great
tool for creators, entrepreneurs,
thought leaders who have always wanted
to create videos, but expressing
yourself on camera has not felt
intuitive. In video is a great solution
to get over that barrier. So, if you
want to try it for yourself, you can
click the link in my description and
start using Invido totally for free. Or
if you want to use the generative plan
that I use in this video, that starts at
$96 per month, which could save you a
lot in the long run with potential
production costs. Thanks again to Nvidia
for partnering with me on today's video.
All right, ideas, content plan, script,
video. What else could we possibly use
AI for at this stage? I'll show you.
Admittedly, this is something I should I
should definitely do more. I don't do
too much of it, but I know how to do it,
so I'm going to show you. And it is
content repurposing. In other words,
using AI to help transform one piece of
content into many more pieces of
content. This is especially helpful for
folks who are looking to grow their
YouTube channel by using short form
content, newsletter posts, etc. to help
funnel people to your long- form videos.
So, there are a lot of ways you could do
this. The first most obvious way to do
it is through video repurposing. Again,
I should probably do this more. My short
form game is pretty much non-existent.
But to do it, we could use a tool like
Opus Clip. There are a lot of other ones
out there. Ah, number one video clipping
tool. Very good. All right, let's do my
arrowan video, which you guys are
loving, by the way. Thank you for
watching. Okay, and we can adjust the
settings a bit. Very similar to in
video. Let's do less than 30 seconds.
Yeah, we'll see. And that'll take about
7 minutes to cook. Okay, while that's
cooking, how else could we use AI to
help repurpose our
content? Hey, buddy. Getting
lonely? Get in here. Okay, so this is a
fun one. using our good friend to help
repurpose long- form video scripts or
outlines into blog posts or newsletter
content. You guys know how to do this at
this point. You're experts. Let's paste
in our script and ask Claude to give us
some ideas on how we could take some of
the main ideas or most interesting
points from this script and write a
little newsletter piece. Again,
something I should probably do more. So,
similar with the scripting pitfalls like
we discussed, I would also recommend
actually doing the writing yourself. But
Claude can definitely help with the
packaging piece. Example time. Claude,
based on my video script pasted, what
are some concise newsletter ideas I
could write about this topic? Would love
to market it to my newsletter
subscribers with the goal that they also
head to my long- form video about the
topic. Enter. Boom. Multiple pieces of
content ideas here. Could also use these
on Instagram stories. You name it, you
can get creative. All right, Opus clip.
Are you done cooking? Yes, you are. And
just like that, Opus has cut my
16-minute video down into 6 12 13
distinct pieces of content. Let's check
one of them out here. Okay, very cool.
This is just using the free version,
which cuts the clip and adds automatic
captions, which is cool. But you have
the watermark here. You can't edit it on
the free version. You know what? Just
for you guys, let's upgrade to the pro
plan. Okay, with the pro plan, it gives
us a virality score. That's pretty cool.
I can actually go in and make edits. I
can add B-roll. Not sponsored by Opus.
I'm just showing you one of the many
tools that can cut down long videos like
this in just a couple of minutes and
help you really kickstart your YouTube
channel since these days so many
creators are first discovered through
their short form content. So using AI to
help start and grow a YouTube channel or
using AI at all really is not about
cutting corners. Yes, of course you're
saving a lot of time using it in some
cases, but in my opinion, it is really
about enhancing the skills that you
already have as a creator. It's
something that we all have access to.
So, you might as well learn how to use
it to your advantage. That's my take. If
you found these methods helpful at all,
let me know first of all in the comments
which one you think is the coolest. And
please hit the thumbs up and subscribe.
It helps my channel a lot. And many more
videos to come. Until next time, turtle
out. Hey buddy, I'm talking to my
bed nonetheless. Hey buddy, thanks for
all your help today. Oh, by the way, do
you like the earrings? They are fried
eggs on toast. Spunky, huh? All right, I
think we got the job done. I'm going to
go eat some food.
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