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How did your Wharton and BCG experience
shape your creator mindset? How do you
source content ideas and do you ever run
out of ideas? What is the number one
thing that I think about when choosing a
partner? Do you ever feel anxious or
worried about the future? Are you
single? You know what? I'm just going to
finally spill the tea. Hello, this is
Taylor. Welcome to my semianual spicy
Q&A where I answer your spiciest
questions. And today I am actually
spilling more tea than I ever have
before. Let's jump right in. All right,
first question. I have to address it
because without fail, every time that I
put up one of my Q&A question boxes, so
many of you guys ask, do you ever miss
consulting or corporate life? And more
pointedly, how did your Wharton and BCG
experience shape your creator mindset?
And I like that question a lot. If
you've been around a while, you're
probably tired of hearing me talk about
this. I'm tired of hearing me talk about
this. But with each year that passes,
each 6 months that pass, I definitely do
get more perspective on this topic. So
figured I'd share. The short answer to
this question at its face value is that
there is next to nothing that I actually
miss about consulting in the corporate
life. However, where that part of my
life is still very relevant is that my
experience in consulting and my finance
internships and my Wharton background,
it all heavily influences how I run my
business today. Not necessarily the
things that I learned on the job, but
just the way that my brain works. From
how I think to structure my videos to my
growth strategy to how I approach brand
partnerships, the business part of me
bleeds into everything that I do as a
creator. It's why I still mention my
corporate background and my education
when taking people through my journey
because it definitely shines a light on
a very fundamental piece of how I
operate. And it's kind of a shorthand
way to make that point. And the business
part of my job is a huge reason why I
love it so much. I actually think I'm
very very fortunately positioned to love
the business aspect of it because I know
a lot of people who say, you know, once
your hobby becomes your job, it no
longer becomes fun. Complete opposite
for me. Figuring out how to grow my
hobby into a multi6figure business has
been the single most rewarding thing of
my 27 years. So, no, I don't miss
consulting in the slightest, but the
part of me that once thought that that
profession would be a good one for me is
still alive and well. It just has to be
from an entrepreneurial angle rather
than a corporate angle. Okay, let's do a
little bit of a lighter one to cleanse
the palette, shall we? What do you like
to eat for breakfast if you eat in the
morning? You know, I'm actually thrilled
to be talking about this because I have
made two sciencebacked changes in the
recent past that have made such a big
difference for me. Maybe it'll help you
guys, too. So, maybe this isn't such a
light question after all. But first
change that I made, I used to do the
whole overnight oats thing for
breakfast, but after a while, I realized
it just wasn't keeping me as full as I
was expecting it to. And then I realized
even though yes, it has some protein in
it from the a little bit of Greek yogurt
or if I put milk in it, it is very carb
focused. Now I'm not anti-arb at all and
those are healthy carbs. They're
complex. There's some fiber in there.
But it just wasn't very satiating to me
compared to now the change that I've
made is to focus on an extremely
proteinrich breakfast. And it also
includes some healthy fats and a bit of
carb from some fresh cut fruit. And this
really has made a huge difference. I
stay fuller for longer. My energ is
better. It te's up my workouts really
well. And then I don't have to disrupt
my workflow to tend to the grumbling
tummy. That's the worst. And then I save
the heavier carb profile for dinner
later on. So what do I do now? I had it
just a couple hours ago. I do a big bowl
of 0% fat, no sugar Greek yogurt. I
drizzle some peanut butter on top and
some sliced raw almonds for some healthy
fats. Then I do a bit of fresh cut fruit
on top. whatever's in season or whatever
is reasonably priced at Trader Joe's.
So, this morning it was raspberries and
strawberries. And then I add some chia
seeds that I pre-oak. That adds a lot of
fiber and makes it even more filling.
Again, just a lot more satiating. Don't
have to disrupt the workflow to eat like
an hour later. It's great. Okay, second
change that I've made. I used to
unintentionally intermittent fast. I
would just have my black coffee in the
morning, which would kind of blunt my
appetite and then I just wouldn't eat
until like 11 or 12. But after learning
more about my body, I now know that our
cortisol peaks about 30 minutes after
waking up. And since cortisol is often
referred to as the stress hormone, that
might sound like a bad thing. It's
actually not. It's just our body trying
to help us feel more awake and energized
as we wake up in the morning. It's
literally called our cortisol awakening
response. And fasting can keep this
higher level of cortisol elevated for
longer, which does have some benefits.
It can help to sharpen your focus and
feel like you have some mental clarity.
I know cuz I used to do it. I know the
benefits of fasting too. But for women
especially, this higher level of
cortisol and keeping it elevated for
longer can mess with our blood sugar,
with our hormone balance. It can mess
with our energy, especially during the
ludal phase of our cycles where we're
just more susceptible to these negative
downsides. Negative, that's a double
negative to these downsides. Generally,
men are more metabolically forgiving
when it comes to fasting and actually
see more of those benefits. But I've
learned that as a woman, I can really
benefit from eating a proteinrich
breakfast within 60 to 90 minutes of
waking up. This is a very boiled down
version of all the research I've done on
this topic. But that's what I do pretty
much every single day, and I feel
amazing, more energized, and healthier
than ever. So, it's worked for me.
Moving on to a highly requested, asked
theme, relationship stuff. Now, if
you've been around, you also know that I
keep this part of my life pretty much
completely private. Every now and then
I'll make like a funny nod to it. But
you know what? I'm kind of ready to
spill the tea a little bit because
relationship stuff and thinking about
how to make things work with a partner
is a huge part of my life. It's
something I think a lot about and I kind
of like the idea of talking about it a
little bit more freely while still
keeping, you know, the private details
of my love life private. So yes, I am in
a relationship.
Wow. So many questions around marriage,
kids, how I manage the relationship
among other aspects of my life. Yes,
marriage, yes, kids. When? No time soon.
But I love this one and would love to
speak to it. What is the number one
thing that you think about when choosing
a partner? The truth is, it's hard to
rank certain things because there are
just a handful of non-negotiables where
you can't have one without the other,
even if one of them seems more
important. But I can rattle off a couple
things that I have found to be essential
for a healthy relationship. First thing
is conflict resolution skills slashgood
communication. You know, if there's an
issue, do you feel comfortable going to
your partner to talk about it in a
levelheaded way and without the fear of
feeling judged? And this is a two-way
street, by the way. So, so important.
You I don't mean that you can just go to
your partner, point all the blame on
them in an aggressive tone, and expect
to have like a positive response. It's
more about focusing on problem solving
together. So approaching a conversation
like, "Hey, I felt this way when X
happened. I think the reasons I was
feeling that way were because of Y and Z
reasons, but would love to hear your
thoughts and work through this
together." That might sound weirdly
corporate or unrealistic or not really
human, but that is literally how my
partner and I approach things. Again,
the whole point is that you're on the
same team, ideally working towards the
same goal. And if you don't feel that
way, then it's just going to be a huge
uphill battle. Now, it is very worth
mentioning that this kind of
communication takes practice. That is
not how I was approaching things in my
relationship when I was 21 years old.
This takes reps. It takes a partner who
is also willing and wanting to
communicate in this way. And it just
takes some good old-fashioned emotional
maturity that kind of comes with age.
I'm 27. I know saying like comes with
age is ridiculous, but I am 1,000% leaps
and bounds better now with this kind of
thing than I was at 21. and I'm sure
I'll be leaps and bounds better at 35
than I am now. Second really important
thing that came to mind for me is, do
you feel like the best version of
yourself around your partner? So, you
can ask yourself questions like, do they
push you to be better in a loving and
supportive way? Do you feel like you can
be yourself around them without feeling
judged? Do you feel very supported in
your dreams and ambitions? And do they
have qualities that you really admire
that you would want to emulate yourself?
I know those might seem like general
questions, but I do think they all tie
back to is being with your partner
making you the best version of yourself.
The type of thing where the whole of you
two together is greater than the sum of
your parts type of thing. You know what
I mean? I could talk for hours about
relationship things and other things
that I think are so so important, but I
will leave you with those and let me
know if you want me to expound in
another video. Okay, next. After years
of creating content, do you ever run out
of ideas? And then from a new creator
friend of mine, Sammy, who I was at a
dinner with recently, she asked, "How do
you source content ideas for YouTube?"
So to address the first one, I do not
run out of ideas. My bottleneck has and
I think always will be the actual
production of my videos. I will have a
list of a 100 different video ideas at
any given time. Like there are so many
things that I want to make, but I try to
balance three things. And hopefully this
is helpful for creators or aspiring
creators. I try to balance videos that I
want to make. So we can call those
passion videos. videos that perform
well. I call those wheelhouse videos.
And then experimental videos. So maybe
things that I want to make or find
interesting, but it is the first of its
kind on my channel or I don't know if
it's going to perform well. I don't have
the proof of concept yet. So for
example, once upon a time, some business
journalism videos that was a very
experimental video on my channel. Now
I've made a few, they've performed well,
and so they've kind of graduated almost
to the wheelhouse, which is really,
really cool. But unless you take those
swings every now and then on the
experimental side of things, I think
that channels just get really stale,
repetitive, and so it's kind of a
delicate balancing act between these
three things. But usually I plan out a
couple videos in advance and then pivot
by the end of that based on how recent
ones have performed. And then how I
source content ideas, it comes from a
combination of two main things. One, my
interests. So for example, I really,
really enjoy learning a company's
business model in my free time. I love
watching business journalism videos on
YouTube and so I thought, hey, maybe
I'll make one. See what happens. More to
come. And then two, what performs well.
This is my business. It's my livelihood.
And so I need and want to make videos
that you guys want to click on. So I do
a ton of market research on other
channels. Look at what videos have been
performing unusually well. What are
people saying in the comments? What are
their questions? What videos of mine are
performing especially well? What are my
analytics showing me? Are new viewers
flocking to this particular video of
mine and why? There is so much that goes
into it. But the bottom line is that I
source my content ideas via a
combination of my interests and what
seems to resonate with my audience.
Okay, a question from a friend of mine
who is just so awesome and talented,
Josh Kaplan. He asked me, "What is the
best and worst advice that you've ever
received?" The irony that he is the one
asking me this because he is the one who
gave me the best advice I've ever
received in recent memory. So, mini
story time. At the beginning of this
year, I was chatting with Josh, who is
just really, really smart business and
content strategist. I was telling him
all of my grand plans for the year and
the new revenue streams and products and
projects that I wanted to start. And he
responded kind of the opposite to what
you would expect most people to say.
Most people, I think, would say, "Oh,
hell yeah. Growing the business, fired
up. Let's freaking go." Josh said, "You
want to do all that this year?" Followed
by a discussion around how making good
videos and my channel is my biggest
passion, my favorite thing to do, and my
number one goal is to grow it. So, this
single conversation that I had at the
beginning of this year really helped me
laser focus in on the real goals that I
want to achieve and subsequently the
systems that I need to put in place to
get there. So, fast forward six months.
I have hired two amazing editors to help
take some of the most timeconsuming part
of the video making process off my
shoulders. I now post more videos than
ever before. I like to think they're
getting better and better even though I
have a long way to go. And those other
opportunities and projects that I was
initially talking to Josh about, they'll
still be there. I do still want to do
them. But for now, I'm keeping my main
thing my main thing and no longer
letting the fact that I am slash was a
onewoman show get in the way of
achieving my goals. As for the worst
advice I've ever received, I was really
thinking about it. It's hard to think of
a good one because I like to think that
I don't follow that advice or at least
like tune it out. But some things that
come to mind are just like sayings that
are really just kind of widely thrown
around. Like good things come to those
who wait. I get it. I agree that
patience is a virtue in a lot of facets
of life, but by and large I'm just very
very actionoriented. No one is going to
hand you the job that you want, the
promotion you want, the side hustle that
you want to start. You can't just sit
around and, you know, wait idly by for
that to happen. You got to make it
happen yourself. I actually really
really hate when I hear people say, "Oh
yeah, maybe I'll start that after I
insert excuse." Of course, there are
exceptions, but for the most part, take
action. I did this job while doing a
demanding corporate job at the same time
for three years. If I could do it, you
could do it. Okay, so many New York
questions. I love it. I love it. I love
it. Why are you moving apartments? Where
are you moving? Are you staying in New
York? Will you go back to California?
You talk about it so fondly. I'll just
talk around this and kind of answer most
of your questions. So, the reason people
are asking where I'm moving and why is
because in my last video, which was a
deep declutter of my New York City
apartment bedroom upstairs, check it out
after this video. I mentioned that my
days in this New York City apartment may
or may not be numbered. It is true. I
will be moving in the near future. I'm
absolutely staying in New York. More
details to come. But yeah, I'm very sad
to be leaving this apartment. It is just
such a unique place in New York. The
apartment itself and the neighborhood.
It's really really become home. It's
been like the best 2 years ever. By the
time I move out, it'll I'll have been
here for 2 and 1/2 years. I was at my
first apartment for 2 years as well.
Also, while I'm talking about this, some
people think that I've moved like 10
times. I think it's because I have done
real estate tours and just looking at
those thumbnails, people think those are
my that's me moving. But yeah, I've only
had two New York City apartments and I
know people who move a lot more
frequently in New York. It's pretty
common to move a lot here because one,
the prices just, you know, you might get
priced out and two, most people don't
plan to live here forever. And so, it's
actually a good opportunity. Even though
the moving day is a huge pain in the
ass, it's a good way to really really
get to know different neighborhoods and
make each one of them home in some way.
So, moving about every 2 2 and 1/2 years
has kind of been my sweet spot. But
anyways, I'm sad to be moving. However,
I'm also very very excited for change. I
usually find like new chapters and
phases of life so so exciting. And my
two different apartments in New York
have really really defined phases of my
life in a cool way. I am stoked to make
a new neighborhood home. I absolutely
love the process of trying all the
coffee shops, the restaurants, getting
to know my baristas, just calling a new
place home, I find really, really
exciting. So, anyways, more details to
come. What neighborhoods would I
consider? People asked. Oh, I'll talk
about it in another video, but I would
consider so many neighborhoods. And
then, will I go back to California?
People ask me this a lot. Yes, I
maintain, as I've always said, I will
eventually go back, but my New York
timeline keeps extending. I absolutely
love it here. I think it's the best city
in the world. But yes, California, I I
think you'll be hardressed to find
someone who's originally from Southern
California who doesn't eventually want
to move back. The quality of life there
is just so ridiculously high. Like you
don't live in New York for the quality
of life. You live here for the
concentration of interesting, smart,
driven people. You live here for the
multitude of things to do. LA just
doesn't have that same draw. But just
the weather alone, the pace of life is a
bit slower. It's a very high quality of
life and that's what I grew up in and
that's what I would want to raise my
kids in when that time comes. So when
four four years I don't check back in
then how much delusional optimism does
one need to chase ambition. I think what
you're asking is like how much do you
need to believe in something that hasn't
really happened yet and especially when
it's a vision that others can't see in
order to chase like a big risky goal.
Honestly kind of a lot. No one
rationally leaves a stable job or the
status quo to go pursue something that
might not work unless some part of you
is convinced that it will work. It's
being willing to look a little naive,
maybe a little crazy in pursuit of this
thing even when others might judge you
or think that it's weird. It's happened
to me. However, along with this healthy
dose of necessary delusional optimism, I
do think that it needs to be paired with
discipline and data over time. Like you
obviously got to do the work and the
proof of concept eventually needs to
develop for this to make sense. But
there is no doubt that all great
founders and entrepreneurs have a crazy
unwavering belief and trust in
themselves. I definitely do have that.
But I also have a slightly more
calculated way of taking risks. Like I
got the data for this job while I was
still in my stable one and before I left
that one. But I still get comments all
the time actually saying things like,
you know, this might not last or what if
it doesn't work? Which I just think is
the most wet blanket approach to life of
all time. Like nothing icks me out more
than just this like status quo
pessimistic way of looking at things. I
actually can't stand it. My instinct is
not what if it doesn't work. It's I
trust myself to figure it out. Period.
Which is a nice segue into the next
question. Do you ever feel anxious or
worried about the future? The way that I
feel about the future might be a bit
counterintuitive to people. Being my own
boss, not really being sure what path
lies before me, the pressure of needing
to pave that path for myself. The
uncertainty around all that might sound
very anxietyinducing, but truthfully,
what I found much more anxietyinducing
was being on a secure path within a
system that I didn't enjoy being in.
Like, okay, cool. I can climb the
ladder, but to where? And at what cost?
at the cost of not really sleeping very
much, not staying healthy, not
exercising, not seeing my friends, like
it's crazy. I mean, I did see my
friends, but on the weekends, like I
would live for the weekends, you know,
just not not I couldn't do it. So, even
though there is so much more uncertainty
in what I do now, and there's no annual
review telling me if I'm on track, I am
in charge of my future. And ultimately,
like I already said, I have the trust in
myself to know that I have the skills to
pivot if for whatever reason things turn
south. Maybe that's the delusional
optimism talking, but it hasn't led me
astray yet. So, also, what's that Albert
Einstein quote? I never worry about the
future. It comes soon enough. Beast,
very important, thoughtprovoking. How
much watermelon do you eat in a whole
year? Not as much as I would like. You
see, in New York, you're always
schleing. I saw a meme about this and it
is just so true. It's not like in LA
where I could drive my car to Trader
Joe's and then calmly and neatly put my
my groceries into the trunk of my car
without breaking a sweat. Nope. All of
the groceries that I eat here in New
York were at one point slung over my
shoulder in my tote bag. So, for obvious
reasons, a big old watermelon doesn't
very often find itself in the tote bag.
I also don't want to use the grocery
delivery service for this because I want
to pick my watermelon. I like to give it
a little slap in the grocery store and
kind of listen for that resonance. You
get it? I like this one. Where and how
do you draw the line about what to not
share on social media? I think a lot of
people have the misconception that to be
a lifestyle vlogger, you have to bear it
all on the internet. The truth is, you
really don't. I truthfully just pick and
choose what I feel comfortable and
competent enough to talk about, and then
I go really deep on those topics. And
then there are other things like my
relationship where I prefer to keep
those details private just for myself.
So I just don't share them. I pick and
choose accordingly. That might sound
reductive, but that truly is all there
really is to it for me. And I don't feel
the desire to share more intimate, juicy
details of my life just for clicks. It's
just it's not my speed. All right,
another one from one of my friends,
Alennena. I'm sure a lot of you guys
know her. Amazing creator, awesome
person. She's a bust. How do you feel
about the future of YouTube?
You know, I am so optimistic about
YouTube and about the future of the
creator economy in general. Like the
market size for it right now is $200
billion. It's projected to hit $500
billion by 2027. Crazy. It has outpaced
all other streaming services. So, it's
just upward trajectory. And you know,
the advertising industry as we know it
has already flipped on its head. These
companies are realizing the value of
marketing through creators who already
have a built-in engaged audience instead
of running traditional ads as we used to
know them or like celebrity campaigns. I
spoke on a panel recently for YouTube
actually and just all the conversations
that came out from that panel just
really really highlighted to me what an
amazing platform this is. I will glaze
YouTube all day long especially as an
avid consumer of long form content. I
just think it's just a great great place
to to create videos. Yes, it is true
that it's becoming more and more
competitive as more people are becoming
creators. It can be tough to stand out.
It is true that you feel like you have
to kind of play the game and enter this
hamster wheel of making videos that you
feel like you can't ever really get off,
but game's the game. It's a game that
I'm happy to play. So, I'm very, very
optimistic about the future of YouTube
and I'm very happy to be on the
platform. Okay. What are your musthaves
for maintaining a healthy lifestyle? I
hope this isn't a boring answer, but the
truth is it's really about nailing the
three fundamentals: sleep, diet, and
exercise. Usually, if I'm in a bad mood
or something feels off, it's because I'm
slacking in one of those three
departments, which is kind of awesome to
know that I just need to put more effort
into one of those to fix most of my
issues. It's awesome. And they are so
interrelated as well. It's crazy. So,
I'll explain what success looks like for
me within each of those three buckets.
And then a big change that I'm actually
planning on making in one of them. So,
we'll start with sleep. The most simple
one. I try and get about 8 and 1 half
hours of sleep every single night. I
usually get it. It's the biggest perk of
my job arguably that I can go to bed and
wake up whenever I want. And yes,
there's more detail there on my
nighttime routine and how I like to wind
down and how I try to make sure I'm
sleepy by the end of the night. A lot of
it's related to exercise and diet. But
yeah, about 8 and 1 half hours of high
quality sleep. Second is diet. So, when
I cook for myself, which is almost every
meal during the week, it's pretty much
entirely whole, healthy foods, little to
no added sugar, and no overly processed
That might sound like a life
devoid of pleasure. It's not. Those are
some of the most tasty meals. Seriously,
that is actually how I feel. Now, do I
still eat out at New York City
restaurants and get dessert often? You
bet your ass I do. But 83%
of the time, 80% of the time, I am
eating those whole healthy foods and I
feel fabulous. And then finally,
exercise, my favorite one. What success
looks like for me here is pretty much
what I'm already doing. Although I will
I do plan on making a big change. We'll
go into it. But what I do right now is I
aim for highintensity exercise about 3
days a week. And that combines sprint
running intervals and weightlifting. And
that is primarily through my workout
classes. And then one day a week, you
know, I try and get a run in. It doesn't
happen every single week. I don't do a
really long run. I don't do it super
fast, but you know, it feels good. It's
more of a social thing. I like to do it
with another person. And I've come to
have a lovehate relationship with going
on runs instead of just a hate
relationship. So that's good. So that's
like 4 days a week. But what I think is
so easy to overlook here is that living
in New York, you're unintentionally
pretty active almost all the time. You
walk a lot. Like I said, you're always
shleing in New York. So, I'm I'm
literally rucking with my groceries and
my Trader Joe's bag every day. I city
bike almost everywhere. Ebike, but
still, I'm moving my legs. You're going
downstairs into the subway station and
then usually climbing multiple flights
of stairs to get out. Like, you're just
always kind of moving your body here
unintentionally, which is so great for
so many reasons. But the change that I
want to make in this bucket is something
I'm actually really excited about, and
it is to more formally strength train
lifting weights. I have gained some good
muscle just from my workout classes
alone. But as I've gone so incredibly
deep down the rabbit hole of the health
and fitness space and knowing how
beneficial and important it is to have
muscle, I want that to be my real focus
of next year. Now, I am waiting until I
move because realistically, I need a gym
to do this. I don't know exactly where
I'm going to live. So, I don't I don't
know the gym situation. I might move
into a building with a gym. That would
be kind of ideal. But when I do, I plan
on one taking advantage of that being a
new chapter of my life and starting new
habits. And then two, the plan is to
kind of pair back the high-intensity
exercise that I do just a little bit to
like 1 to two days a week and then do
actual strength training 3 to 4 days a
week. I can make a whole entire video on
this topic as a whole, but I think we'll
move on to our final and arguably most
important question. Cats. Lots and lots
of questions about Katz's. So Katz's is
probably the most famous New York City
deli. It's iconic and it's crazy that I
have not been there. Still to this day
after living in the city for 4 years. I
originally said that I would go to Cats
on my 1,000th day of living in the city.
That day came, I was out of town. I let
you guys down. I let myself down. So, I
have changed the goalpost to something
that I actually will follow. I will go
to Cats's when I hit 1 million
subscribers. My 1 million subscriber
video will be an epic vlog that includes
me going to Cats Deli. I give you my
freaking word. It's going to be awesome.
Will it be in 1 and a half, 2 years?
Maybe. Help me get there. Subscribe.
That is the plan. I'm looking forward to
it. All the more reason to to keep
pumping. But anyways, so many other
amazing questions. These are some of
them that I would love to get to, but I
try to keep the Q& A's under like 25
minutes. So, we'll see where this one's
at. But I'll answer those in the next
one. Maybe we'll do more frequent than
semianual cuz these are fun. I think you
guys like them. I don't know. Let me
know. Thumbs up. Subscribe. Love you
very much, Turtle Gang. And until next
time, turtle out.
Sweaty. It's being willing. Uh, I almost
said Willie.
Willy
cuz I think just my brain always goes to
Willie. And that's it. Let's freaking
go. How's the framing? Does this look
okay? Y.
Oh my god, guys. I saw Chapel Ron
recently in Barcelona. Didn't post about
it at all, but um the h o t o g o like a
crowd of 100,000 people doing that. It
was so cool. It was so cool. Okay.
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