By
Viewed
21,734
Please choose the correct answer for each question below:
Questions: 0/1021
Correct: 0
Translate:
Everything's going AI. Where do I go
with this? Is what people said in 1993,
4,5 and 6 saying, I know everything's
going worldwide web. Where do I start?
And the answer was AI is oxygen. It is
going to impose its will on everything.
For example, the clips we get from this
show that I'm going to put on social
espanol
>> because it's now default in Instagram. I
didn't need to have to go and figure out
I told them two years ago this was going
to happen. It's now happened and they're
like, okay, Gary knows his. Do not worry
about AI. meaning you don't need to come
to AI. AI is coming to you. You're not
going to be able to avoid it.
>> I have been a financial adviser since I
graduated college, so 22 years old. Um
was the traditional financial adviser,
you know, going after retirees,
pre-retirees cuz they had the money.
>> Yes.
>> Um back in 2023, uh basically got rid of
my business that I had, started from
scratch, and now I only work with
millennials.
>> Hey everybody, I know you're a minute
into the video on YouTube. I'm not going
to keep you long, but I've got to tell
you about garyb.com/stan.
Stanto store, an incredible tech stack
for creator, entrepreneurs, and
entrepreneurial creators, is literally
the tech stack based on what I wrote in
Crush It and Crushing It. And really,
the thing almost all of you are trying
to build. So, if you are one of those
people, go to the GaryVee challenge that
I've partnered up with this investment I
made in Stan's store. I believe in this.
I believe in it for you. You'll see why
I love it. garyve.com/stan.
Go check it out. Now, back to the video.
>> So, I'm trying to relaunch my whole
entire social media. Uh, I'm running a
YouTube channel. I had a podcast, but
became kind of overwhelmed with
everything.
>> Um, and really just trying to tell my
story and and relate to people. But I
feel like my YouTube channel hit about
485 subscribers in like 3 months and
then just hit a wall. Um, and my content
is more of like storytelling, talking
about here's what I've done with clients
and here's how it can relate to you. Um,
and I'm just trying to figure out is
YouTube the way to grow that business?
Uh, you know, I'm sure you're aware
compliance is very strict.
>> Compliance is not the issue. I hear this
constantly from the biggest companies in
the world and kids like you.
>> Compliance is just reality, right? It's
a restriction. You don't need to make
fake claims financially or things that
put you in a tough spot to gain
audience, right? Compliance is the great
subconscious and conscious excuse of
financial uh you know professionals. The
thing that everyone's not doing,
brother,
>> is they're not making enough content in
enough places and using the social media
algorithms to their advantage. And you
know that if you're following me, I have
pounded this into the oblivion. Um for
example, you look like you might be in
shape. You know, people that complain
about not being in shape, don't go to
the gym, brother.
>> Like, not only was I here at 8:45, Mike
had me doing all sorts of weird [ __ ]
today and [ __ ] this and [ __ ] I
don't like it. I don't like it, but the
work I've put in has given me some
dividends, right? And so, you know, it
YouTube's the answer. You know the
answers. You know what I'm about to say.
I literally believe your pretty face
with those nice light blue eyes needs 50
pieces of content a day, not one.
>> Yeah.
>> I don't know what else to tell people.
Like, okay,
>> I could have not I uh can uh Adrian,
could you put up garybe.comattention?
I I am so desperate about this that not
only am I not
asking you to give me that, thank you so
much. Not only am I not asking you guys,
this is the book. It's $25. It will help
you grow your business. But yet, I am so
desperate to not even ask you for 25
bucks. I made a 44page deck for free.
It's literally linked right now. It's
garyve.com/attention.
I've said this and you know this Ry over
and over and over again and yet I'll
tell you what's happening and you're
going to really resonate with this.
People try for a day or a week or a
month. They don't get the results and
they quit. No, no different than
fitness. No different than anything
else. The answer to your quiz is social
media content organically at scale at
scale. And it is more important than
everything else. And until you do it for
18 months at an extreme level and have
nothing to show for it, I don't believe
it's time to quit. But what about
LinkedIn, for example? Where you at with
that?
>> Uh, I'm heavy on LinkedIn.
>> How what does heavy mean? Like how how
many days how many posts a day of
original content clipped with thinking
about the thumbnail, thinking about the
copy? Pablo, are you available? Get over
here. Stick with me here, Ry.
>> Yeah.
>> Pablo is on my team. Team Gary, my
content. Pablo, how are you, my friend?
>> Good. Pablo, can you explain to people
the sheer hours of just looking at math
and looking at al like just explain like
what you even do sometime like like for
10 12 hours a day just talk for a minute
like you know what I'm trying to explain
here explain like the insanity of it.
>> So just spending dozens of hours every
day kind of going over what can AI do in
different uh modules of the business.
>> Put AI on a shelf. I don't even give a
[ __ ] about that. What about looking at
numbers to understand what thumbnail,
what preview, just like just like hours,
Aaron like the our whole team spends
hundreds of hundreds of hours a week a
week
>> just thinking about the first 3 seconds
or the 10th second of a clip, every
platform, YouTube, Facebook, Instagram,
like
>> Yeah. I mean, you can go as deep as you
want. And then it's about reasoning like
how much do you want to give into the
data versus how much is the art? That's
the whole battle, right? But
>> I appreciate it.
>> So as like a a oneperson shop, you know?
>> Well, I was I was a oneperson shop for
seven. This is the part that everyone
gets confused about. 2006 to 2014, I was
a one person shop. This is where it gets
good, right? Yeah. Like I
>> I know what you're going to say.
>> I know. And I love what your face just
did because I [ __ ] with you. Cuz I saw
what I needed to see. Bro, I was a
oneperson shop for eight years
and I did it every day, 15 hours a day.
I just don't understand how people are
asking for a 1% life without
understanding it takes 1% sacrifice
effort. You have to be a 1enter if you
want a 1% outcome. Now, if you don't
want a 1% outcome and you want to make a
$100,000 a year doing what you want,
good news, you can do 40% behavior.
>> Yeah.
>> So, that just becomes the question. But
you're competing against the world
because the game is free.
People are literally complaining that
there's like the last How do I break
out, Gary? Well, everyone's doing it. No
[ __ ] it's free. You're complaining that
you have an platform called social media
that can change your life that's free.
And so you're crying that other people
are doing You're not doing that, right?
But I'm just now kind of, you know what
I mean?
>> Yeah. Yeah. It's It's true. And that's
where like, you know, there's not many
financial advisors that focus on
millennials. So it's like you know I
know that I'm in a very small part
>> but you know what there is a lot right
like yes ish right Chase Bank for
example is a client of Vayner so I'm
deeply researching at times like you
know this there's a lot of financial
advisors on TikTok starting to pop up
>> yeah there's also a lot of people that
are acting like financial advisors that
are giving terrible advice and that's
that's the problem
>> it's not the problem it's your
opportunity stitch the [ __ ] out of them
>> oh yeah oh I have been
>> good how More more.
>> Yeah. Okay. And what what's your
thoughts on live streaming? So, like
I've been having this idea of like
>> you should do it. You should be on kick
and Twitch and YouTube live and you
should be answering people's basic
financial questions. Watch this. Look at
my chat right now. Everybody in the
chat.
>> I need your honesty cuz we're going to
help Ryan and I'm going to help you at
the same time.
If you know for sure what I'm about to
say, say that's me in the chat. Ready?
Who in the chat right now? real talk,
like don't want to admit it, but this is
the first step to recovery, have no idea
what the [ __ ] is going on with finance,
and like just like don't know how to do
their taxes, are completely [ __ ]
confused, like don't know how to save
money. Like really, your financial
literacy is [ __ ] because, you know,
they don't teach that [ __ ] in school.
Instead, they want you to memorize what
[ __ ] Mars, how far it is from the
[ __ ] planet Earth. Who gives a [ __ ]
A [ __ ]
>> Yeah.
>> You see, look at this, right? So, you
know, like you got unlimited
opportunity, brother.
>> Yeah. Yeah. Absolutely. And that's and
that's that's why I started working with
that, you know, demographic and stuff.
You know, me being a millennial as well.
Like I understand that we weren't taught
this in school. We were always told like
save every single penny that you can
get. Save for your golden years. And
it's like, you know, working with the
retirees and pre-retirees. The golden
years might not ever come. So, it's like
we need to live life now, right?
>> Yes. But most people most people
misheard that and decided to go into
massive debt for a [ __ ] for a lease
on a Mercedes and a [ __ ] Louis
Vuitton bag. That's not what we're
saying either.
>> Yeah, absolutely. Let's not let's not
put Gen Z and Gen Alpha and young
millennials on a pedestal for living
completely in debt, but they're enjoying
life. Based on my 100,000 DMs, they're
not cuz they're stressed as [ __ ]
>> There's that there's that happy medium
>> and people have to find their own happy
medium.
>> Correct. Find out what's valuable to you
and what brings you value and make sure
your spending aligns with it. Like I I
100% on board with that, Gary. I
appreciate that.
>> Everybody, this will be the next
giveaway. the creative hat. And in fact,
just to pound the concept of free money
and commerce, I'm going to sign this and
make this a collectible. In a world full
of creators, how do you stand out from
everyday creators when you're following
trends and formats? How do you catch
attention?
>> Consistency. Um, having the humility and
the self-confidence to be your full
self.
Uh, not worrying about growing followers
every day. You know, there's a lot of
mental strategies that go into actually
being a creator. There's a Here's a good
one, Aaron. Actually being good.
Aaron, you do know that 99% of people
are not good enough for us to give a
[ __ ] about what they're posting.
And by the way, that was a very nice
number that I just put out. The number's
higher than that. And the reason they're
not good enough is they're worried about
them.
The best way to be a creator that pops
is to be 100% focused on the audience.
It's August 27th. I look at you six and
you guys are in your grinding like
you're in your at the liquor store
packing out shelves era. I do. You know
what I should be doing right now? I
should be sleeping in Sanrope.
You do understand that, right? I should
be maybe waking up soon to my chef
cooking me some eggs and my trainer
coming in in the Hamptons. That is what
my contemporaries are doing right now.
Instead, I was in this seat last night
to almost 1:00 in the morning and now
I'm back. We started at 8:45. We didn't
even start at 9 for effect.
[ __ ] grinding here with one massive
thing to do this morning, which is to
provide value for the next hour. Answer
people's questions,
teach people that are on regular social
media right now, that's you all, how to
come over here to live social shopping
because separately I'm telling everyone
that live social shopping is the way.
Aaron did her first whatnot this
weekend. I'm proud of you. I literally
believe that that literally I believe
this that millions of people have tens
of thousands of dollars of stuff in
their house and they're broke. They're
broke. And yet in their basement, their
closets, their garages, their living
rooms, in their third room that they
don't even use because they bought a
house that was too big for their means,
they have stuff,
sneakers,
video games, Legos,
clothes they don't wear anymore, and
they could literally just go on whatnot
and sell it virtual garage sale every
day. But the missing component in so
many people's game is tenacity,
is consistency,
is
just calming things down and putting in
the work. People have become addicted.
Addicted. The great addiction is not
opioids. The great addiction is
getting affirmation for their [ __ ]
We become addicted to somebody saying,
"You're right. They suck." And they
become your parents, your your partner,
your boss,
politicians,
the world. We've become addicted. My
friends, this is not about generational
warfare. This is about pop culture and
human societal norms. People didn't
complain like this in ' 87.
So, we've become completely completely
completely
foreign and yucked to being accountable.
And so,
I don't [ __ ] know. I'm just out here
trying to [ __ ] put out content that
brings people value because that's how
you actually stand out. Think about what
he said. following trends. Like people
literally think like, "Oh, if everyone's
doing this trend, I'll do it and the
trend will get me there." Oh, big
winner. Classic Toys 117. Classic Toys
117 with a monster win. Classic Toys,
tell us all about yourself. Um, you
know, so
how about how about doing something
meaningful?
Like think about think about just a
sentence. Hey, I can't break out and get
followers cuz I'm following the trends
like everyone else. Like that by just
like just separate yourself and just to
go to a zen place of simplicity right
now and think about how obvious that is
that that's not going to work.
How about trying to provide [ __ ]
value? And that value comes in a lot of
shapes and sizes. For example, value is
comedy, right? When we laugh, we escape
the things we're worried about. So no
[ __ ] comedians are popping off. Uh,
beauty is valuable. Like, there's a
reason very attractive pe males and
females get followers. Like, beauty
brings people value, right? But that's
[ __ ] like luck of the DNA draw or
like, you know, you're not ugly. You
just aren't you're just poor, right?
Like some people, we live in a world now
where people spend real money on looking
different like that. Fine. But everybody
has the ability to bring value. People
know [ __ ] People know like everything
about Beanie Babies. You could start a
Beanie Babies channel. People know
everything about MMA. Like my son, by
the way, his knowledge of UFC is so deep
at this point. If his mom and I allowed
him to be a public figure, like he could
crush like deep cut UFC. Like he'll talk
about the 19th ranked middleweight like
nobody's business. He knows his [ __ ]
That's valuable for, by the way, he's
valuable to me because I want to get my
UFC game up. We're in the business. He
knows more about UFC than AJ and I. And
we're in the representing MMA fighters
business. That's his knowledge base. He
has a lot of sports knowledge base. I I
know a lot about business and marketing
and I've been an old soul my whole life.
So I can speak about old soul [ __ ]
So that's it, man.
That's all I got. How do you stand out?
How about giving a [ __ ] about the
audience which you're asking for? People
are literally asking for people to make
them famous and make money on their back
of their attention. It is give, give,
give, and then ask. It's not give, give,
give, and then take.
And, and Mike says people are lame. I
disagree with Mike Cohen. People aren't
lame. People are confused.
People have been misparented in the last
40 years. People have
really leaned into insecurities versus
confidence. People have leaned into
materialistic
status versus thoughtful, soulful,
human, deep connection [ __ ] People got
fancy. People
People are hurting and the only person
they can blame is themselves. I'm
hurting and I don't blame anyone else is
the road to recovery. I'm hurting and
it's these people's faults is the way to
dig your [ __ ] hole deeper. That's
real [ __ ] My question is about Tik Tok
live selling and AI kind of in the same
thing. So we um have a small black Angus
beef company business here in Texas. Um
so it's all family run. So you know the
struggles of trying to run multiple hat
I have multiple hats. Um lots of things
to do. Anyway, I'm trying to decide
whether Tik Tok live selling is worth
Yes. Like do I need to put extra time
into it?
>> Yes.
>> How how much time? as much as humanly
possible. I'll tell you why.
Two things will happen. One,
what why Tik Tok is better even than
whatn not is when you're live, it's
going into random people's feeds
and there are hundreds of millions of
people on Coffee with Raj. Thank you so
much for the push. Um, there are
hundreds of millions of people on TikTok
and you're going to randomly show up.
Plus, if you put Here's the problem with
putting little effort, right? Like 30
minutes. Because I I'm empathetic. You
got a lot going on, Payton. But listen
to me. If you don't do it, you'll always
wonder, could it work if I put a lot of
effort into it? So, I'm a big fan of
putting a ton of effort into something
that you kind of intuitively feel might
bring value. And then after three or
four months of going ham, if nothing has
happened, you're like, "Okay, this might
not be working for me." But if you're
only putting 30 minutes every 3 days and
nothing's happening, I know it's in your
mind and everybody else that's
watching's mind of like, well, I'm not
doing what Gary said and going ham, so
maybe it does work. Do you see where I'm
going? So, I'd rather go ham for 150,
200 days and let something else that I
already know what it is sit a little bit
to get to the answer that I'm curious
about.
>> Okay. And then on AI, like I know
obviously that's where everything is
going right now. Um,
>> but let me say let me say something
about that real quick if I may. You're a
young woman so you didn't get to live
through this. But you saying and
everyone saying everything's going AI.
Where do I go with this? Is what people
said in 1993, four, five, and six
saying, I know everything's going
computer and and worldwide web. Where do
I start? And the answer was don't
overthink it because it's so big that
it's just going to become normal. Do you
understand? It's not like you need to
figure like every AI is oxygen. It is
going to impose its will on everything.
For example, the clips we get from this
show that I'm going to put on social.
I'm going to be speaking Spanish because
it's now default in Instagram. I didn't
need to have to go and figure out
language translation. Even though me and
my team were doing that along the way,
I've always said to them, it's going to
happen in platform. And that one really
gave my team, talking broader team, team
Gary Vee, definitely Vayner, I told them
two years ago this was going to happen.
It's now happened. And they're like,
"Okay, Gary knows his [ __ ] Pton, I'm
telling you, like do not worry about
AI." Meaning it's just going to be like
it's going to I'm going to say it this
way. You don't need to come to AI. AI is
coming to you. you're not going to be
able to [ __ ] avoid it. Every
>> So, I don't need to worry about like
trying to find the best AI platform to
use to to help run my social or the
marketing side of it.
>> Correct? Because you're not going to be
able to avoid it. And again, it's still
going to require you thinking like
everyone's got this people either hate
or love AI. And the people that love it
sometimes come from, oh, AI is going to
do my marketing for me. Awesome. That's
not how it's going to work.
You still have to have something to put
into it.
>> You're going to have to have ideas.
You're going to have to have effort. If
just think about it logically, if AI did
everything for everyone, then it
wouldn't work for anyone cuz everyone
would have the same thing.
>> Yep.
>> Right.
>> I agree.
>> So, every single person that ss Angus
beef has the same tools as you and
everyone's doing the same [ __ ] What the
[ __ ] do we have? What we have is our
uniqueness. Your tattoo on your left
shoulder is potentially why you would
sell Angus beef. That is real life. Do
you know that?
>> Yes.
>> I'm not making a joke. I'm saying the
uniqueness and individuality that we
have as human beings, our own ideas, our
own uniquenesses. You know, like like
literally there's a woman out there who
would see you in a piece of content and
say, "This is a badass [ __ ] like me
because we both believe in tattoos on
our shoulders. I'd rather buy my [ __ ]
beef from her than someone else." That's
how this [ __ ] actually works.
What's your brand?
>> Like
>> what's the company's name?
>> The a brand's name is Gabriel Premium
Beef.
>> Gabriel like how do people find it?
>> Is it Gab Gabriel Premium Beef or did
you go with a shorter name? Please God.
>> No, no, I know. No. I came into this, my
grandfather owned it before me and he's
Well, I don't own it, but he still owns
it. I took over the marketing about a
year into it, so all this stuff was kind
of set up already. Um, and I just like
took it. So, no, it's Gabriel Gabriel
Premiumbbeef.com.
So, yes, it's a long one, but they do
find us. We found we've had really good
success on Tik Tok.
>> Um,
>> wait, wait, wait, wait, wait. So, if
you've had really good success on Tik
Tok,
>> have you Yeah, you know, you're about
question. It's already loaded.
>> Correct. This is You're walking into a
buzzsaw. I do not want to be everyone's
affirmation human. You This is what all
of you know. All of you know the answers
to these questions. The answer is more.
>> Just more.
>> Can I ask a personal question?
>> Yeah.
>> Do you work out?
>> I do.
>> Great. Do you understand that that's
benefiting you?
>> Do you understand that if you ate like
[ __ ] and didn't work out that you would
not be in the same shape that you're in?
>> 100%.
>> That is this game.
Like you got to do more. What's nice
about social media that's hard about
working out is like at some level no
matter how [ __ ] strong your muscles
are. Everyone has their ceiling. Like
Train's a big [ __ ] dude. Like you
know his his chest is looking pretty
good to me through that. You I haven't
really looked at his I'm going to make
him take his shirt off soon. But like
right now I still don't know where it's
at. But like even if he can do more than
I can do on bench, he's gonna hit his
limit, right?
Mhm.
>> The limits on social creative is much
higher than they are on working out.
Like you have so much more room to go.
And if you've hit some success on Tik
Tok, I need you to triple down.
>> Just keep going. So, and like whatnot.
So, the problem is like and and it's
live so it's better than like the Tik
Tok shop cuz I can't put like our meat
on the shop, you know? Um
>> why
>> same like they don't take raw meat. they
won't accept it yet.
>> Yes. Yeah, I know. I'm waiting for the
day that they do. Um, what not? Like, is
that an avenue I need to take as well or
>> maybe the problem with whatnot is I
brought all the people into this room?
What's great about Tik Tok is Tik Tok
gives you audience. Whatnot doesn't have
that level of audience and the algorithm
doesn't work the same way. Got it?
>> That's why it's both. But you may want
to do a little something here because
even 20 30 40 people, the lack of
friction and the ease of buying the meat
is worth it,
>> you know. Okay.
>> Um, user 8234958.
The reason you can't contact Tik Tok
about it, they have terms of like
there's no like Johnny Tik Tok, yo
Johnny Tik Tok, the meat, can you put it
on there? It doesn't work like that.
They're a [ __ ] massive tried a
million different ways.
>> It's not going to happen. and they have
master terms of services and they have
reasons for that,
>> you know, because you know, produce has
different laws and different issues and,
you know, there's things like that. So,
all right. Anyway, see you.
>> Bye. Thank you.
>> You're welcome.
>> Okay. Cody asks, "I'm 39 and I lost
everything in 2021. I'm trying to
restart my life, but I've struggled at
every job I've had since then. Looking
for my fifth now. I can't seem to shut
the voice up in my head telling me I'm
not worth it. Do you have any advice?"
>> You're definitely worth it. Um, but if
you're on your fifth job, you're doing
something wrong. Let's just be
incredibly transparent. You're not being
accountable. What could happen is you
lost everything and you're shook. You
know, a lot of people, and this is going
to make sense. I'm curious how my crew
here behind the camera is going to act.
When [ __ ] hits the fan, it really does
expose where your soul is sitting. Like
one of the great things that I thank God
for every day is that I really feel like
I'm at my best when [ __ ] is bad because
I'm very simple. I'm grounded. I know
who I am. I was parented well. My
foundation is strong. I think for a lot
of people when [ __ ] hits the fan,
they're at their worst. And that might
be happening to this. Who is this again?
>> Cody.
>> Cody. And it's okay, Cody. I don't, by
the way, I don't look down on people who
are at their worst when shit's bad. I'm
empathetic. So, you're definitely worth
it. But what I would do, and this is
going to work, what I would do is reach
out to the people that fired you
tomorrow and and ask them nicely because
this would be a nice gesture on their
part
to give you 5 to 10 minutes and tell you
why you got fired and take notes and be
humble and own it and then read it and
then address it. like you have to make
changes. Something's not working. And
I'm going to go with my intuition that
four companies in a row aren't wrong.
I just that's just where I'm at. But
you're definitely worth it. You're just
in a rut.
>> So, I used to love the uh kind of random
I used to love the segment that you did
called overrated, underrated, and I was
wondering if I could throw a couple
random topics at you for fun.
>> That's really fun. Let's do that. Yeah.
By the way, something I'm So, I'm going
full pledge, Gary. I I I'm sure not lost
on you since you brought that up and not
lost on probably a lot of people here is
for the last three four years I've been
much more Gary Vaynerchuk the CEO of
Vayner X and V friends and Vayner Sports
and Vayner Watt and all the Vayers. Um
but starting in October, November and
definitely in 2026 I'm coming back. This
is why I've been doing T- more. I'm I'm
going to be streaming more. I'm
contemplating this late night version of
this show called Winding Down with Gary
Vee with a glass of wine. I'm gonna be
vlogging a lot more IRL streaming. So
like literally when I'm traveling to a
keynote in Dallas, Danny or Train or
somebody else is literally backpack. I'm
we're live on Twitch or like kick like
I'm really going there. So I'm excited
about it. Anyway, nonetheless, oh we
have a winner. Hold on, buddy. Uh
treasure scoot. What was that? The sign
pack. Treasure scoot. I will let him
talk.
All right. So I'm ready for overrated,
underrated. I'm actually thinking about
bringing it back is where I was going
with that long-winded thing. So, let's
rock and roll. Fire away.
>> All right, let's do it. All right.
Number one, being the face of your
business.
>> Underrated, and I'll tell you why. A lot
of people should not be the face of
their business because they're
introverted. They don't want the
attention. They're uncomfortable with
it. And that is wonderful. I do not
believe that most people should. I don't
think you have to. There are much big I
I'm the face of my businesses. I do very
well. There are people that have much
bigger businesses than me that you've
never seen or heard of. So it is not
required. On the flip side in the
post205
world, it has become another moat,
another differentiator,
another nonre replaceable, replicatable
advantage for someone who can do that.
So it is underrated especially because
you can build your face for free on
social media.
>> 100%. These are going to be super random
by the way.
>> I like random. Uh, Post Malone.
>> I think Post Malone is underrated. Um,
uh, I believe that Post Malone is
incredibly intuitive as an entrepreneur.
Um, I I don't even want to speak to his
music because I don't like talking about
[ __ ] I don't know. I haven't consumed it
deep enough to have an opinion, but I
like the way Post moves when no one's
watching. I live a life where I'm able
to be in rooms and I I see incredible
humility at this point of his career.
Maybe he always wasn't like that. Maybe
he was, I don't know, but I like the
people he surrounds himself with. I
think he's entrepreneurial. I've seen
him interact with brands that we work
with. And I feel like he's professional.
I think he's got good intent to those
partnerships.
And
without knowing him, because he could be
a very bad guy or a very great guy or
better than I think, without actually
knowing the human, my hot take is
underrated.
>> I could see him doing the Super Bowl
halftime show at some point, too.
>> I think that's right. He's he's the kind
of artist that's one contemporary hit
away from being next level, right? He
could do a collab with some like a K-pop
or, you know, you know, a riot, like
he's just one song away from being the
most listened to artist in the world.
He's already at that level and so that's
interesting.
>> Yep. Uh, next one. Brands doing social
in-house.
>> I have a very real take on this. I think
it's very overrated.
Vayner Vayner Media's biggest growth in
the last 13 months is to be is been
going into Fortune 500 companies and
replacing the in-house team in-house
teams for Fortune 500 let for Fortune
5000 companies overrated for small
startups who know social media
underrated right small startups should
not be hiring agencies like mine big
companies should not be building
in-house agencies because they don't
know what the if you don't know how to
grade the homework how do you know if
the homework's good the only reason
inhouse House agencies have been built
in Fortune 500 companies is they became
cost-savings centers because TV agencies
like Droga 5, Widen and Kendy, 72 and
Sunny, they they claimed to be able to
do what Vayner Media does. They charged
a lot of money for it and they sucked at
it which made brands go wait a minute
this blows. Let's bring it in-house. The
problem is in-house teams are also not
good at it. And so I think it's an
overrated move. I mean, it's been
stunning to see the quality of the
in-house work of the last 50 companies
we've audited. And and that doesn't mean
the players are bad. By the way, I want
to make this very like, if you're a
person that works inhouse at an as a
brand, doesn't mean you're bad. The
system's bad. And so, and those players
can't change the system. So, companies
need to be accountable for how they're
putting their in-house team. For
example, most companies put their
in-house team on a KPI against followers
at a time where followers are declining
in value and its views achieved. You
know, like we just have to be smarter,
more strategic.
>> Very true. Yeah. We have a I actually
own a social agency in Tampa called
Brick Media and we work with like a lot
smaller companies. Like I'd say 1 to 10
million in revenue is probably the the
range of clients that we work with and
our services are usually like 3 to 5K a
month kind of thing.
>> Love it. And I'm just it's always just
interesting how certain brands we work
with, it makes a lot of sense for them
to hire us, but then other brands, it's
almost like I want them to do it in
house.
>> First of all, I really like your temper,
but can I give you a great piece of
advice as someone who's played the game
you're playing?
>> Mhm. Even when you're desperate for
money, if you can tell the in-house team
is going to be good enough, and even if
they hire you because you like did a
great sales job, if you know they're
going to fire you in six months because
you can't bring them enough value
against what they already have,
>> tell them that truth
>> 100%. And even with the followers thing,
you were saying like we straight up tell
people.
>> Yeah. Go ahead. Go ahead.
>> Go ahead. I'm sorry.
>> Oh. Oh, you're good. I was just saying
in the even in the sales process, if I
can tell that somebody is just all about
the follower count and even if we try to
explain that, you know, reach and
engagement are kind of the main things
to look at nowadays because it
encompasses followers, non-followers. If
I can tell that they're just kind of not
getting it, we don't even want to take
those kind of clients on cuz it's just
fighting an uphill battle from day one.
>> Yeah, convincing is a terrible business
model for service providers.
>> I'm a college student, but I often get
the sense that I'm wasting my time in
class. I want to create something
meaningful, but I sometimes do feel
inspired to be a classic student. What
would you do in that position?
>> Probably not overanalyze it. It doesn't
sound like this person's really
struggling. They're probably starting to
grow up a little bit and realize, oh,
wait a minute. You know what I've been
taught and structured to believe, which
is be a good student at all costs. She's
probably or he is she right?
>> I'm not sure. Valins.
>> Valins. Okay. They're they're probably,
you know, struggling like with a very
harsh reality that a lot of career
students face, which is at some level
you start to realize, wait a minute, the
real world doesn't really map to how I
figured out the school system. And if
they're trying to do something
meaningful, you're not doing that in the
classroom. I promise you, nothing
meaningful is happening in the
classroom. You're learning good skills.
You're learning inner people skills.
You're learning how to reverse engineer
a system. Um, you know, I have a lot of
feelings and very substantial, you know,
opinions that people are like, "But
Gary, education, I mean, like education
is remarkably free on the internet." And
I think the biggest and best educational
systems that charge money to kids are
struggling to keep up with it. I go to
some of the best, for example, my world
comms and marketing. I go to some of the
best comms and marketing schools in the
in the world. Their classrooms are, let
me say this politely, a [ __ ] joke.
There are literally kids in the top
communication schools in the country
right now being taught how to write a
press release or like basic like here's
Twitter. Have you heard of it? It's like
[ __ ] asinine. So, you know, I think I
think there's a lot to that question.
Here's what I would say to everybody
who's sitting in university or college
right now and questioning the ROI. If
you're if you're not going into debt,
your parents are paying for it, you're a
great athlete and you got a scholarship,
some other reason you're not paying for
it, well then enjoy your last real
vacation
cuz keg stands and hooking up and
playing video games all day and like is
fun, you know, in your early 20s, late
teens. Um, but if you're trying to do
something meaningful, it's going to
happen in real life.
>> Are blogs and email newsletters still
in? I I recently unsubscribe from
someone because I got sick of the daily
lengthy content. Who has time to read
that every day?
>> A lot of people do. A lot of people do.
In fact, I would say the written long
form is redot. It's called Beehive. It's
called It's called Substack. Uh I I
think long form written content is
massively hot. I'm obsessed what's going
on with those platforms. And so yes, it
just seems like they were not getting
value from that email anymore. In fact,
my email needs to be better. I like
that's a big agenda in Gary Vee 5.0,
which is what I'm calling November 14th
on because I turned 50, you know, 5.0.
Pretty cool. Blah blah blah. You like
that? Um we're going to be very serious
about Substack Beehive. uh the email
newsletter. I'm going to I I feel like
on my text service, I'm replying to a
lot of people, but everything I'm
posting out is like come and see this,
come and see this. I want to do more
value there. It's value, value, value.
That email no longer provided value for
that person. That doesn't mean the
medium is dead. In fact, the medium is
hotter than ever. Hotter than ever.
[Music]
Related Songs