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there are
2,640 billionaires on this planet my
career as a tech entrepreneur and
YouTuber has allowed me to work or meet
with 25 of them some have interviewed
right here on this channel that means
I've met 1% of all of the billionaires
on this planet and each of these
billionaires has given me a full view
into the raw wisdom habits insights
mindsets tactics and more and these are
not just Tech billionaires these are
people making billionaires in Hair Care
tequila shipping energy and printing
presses I'm going to be revealing the
six greatest lessons I've learned from
interviewing these billionaires that
have helped me grow my company app
sumo.com to $100 million a year in
revenue and can help you do the same
stay tuned though for the fifth lesson
cuz I believe that one's going to
surprise you first lesson I learned from
these billionair is that there are zero
employee billionaires if you take only
one thing away from this video learn
this You Must Be Your Own Boss if you
want to become a billionaire you can not
W2 your way to billions now let's take
Michael hudner the 76-year-old shipping
magnet described this perfectly in our
interview the father of a girl I know
and he left the corporate world cuz he
figured out how to buy a distressed
piece of real estate with somebody else
and they were of and running which is an
important thing to be able to do to get
away from W2 income I mean if you got
people who are trying to figure out how
to do this you got to keep your expenses
down shout out to Mr hudner what a an
amazing human so there there's really
interesting things that he was talking
about so the first one that I think is
so important is your keeping your
expenses down or as I like to call it
that LCL that lowcost lifestyle just
sharing my own I was fortunate to have
parents that I could live with so I
lived with my mom for 2 years after
college I lived with my aunt's basement
for a year shout out a Rhonda and then I
lived on Floors literally on floors for
a year also driving Honda crx's the
power of a lowcost lifestyle is that it
gives you less pressure more freedom to
do the thing you want so that you can
hit your freedom number or the amount of
money you need to make so that you can
live the life you want to live and that
will also help you create a lot more
money cuz you're doing it the way you
want and the last thing he said you have
to get away from the W2 income and what
he is saying there is that when you're
an employee there is a cap of your
salary your paycheck as a W2 worker as
an employee will never be a billion
dollars it likely won't ever be greater
than a couple million dollar and those
are rare cases my highest paycheck as an
employee was a 100,000 bucks I was at
mint.com I would have to get that
paycheck consistently every month for
the next 834 years just to make a
billion all right no thank you that's
going to take forever only in the last 5
years has the entrepreneurs stepped into
the spotlight of a pop culture icon
think about that entrepreneurs and
athletes are now neck and neck as the
sexy new occupation I'm too short to
dunk come on y'all Netflix is filled
with documentaries YouTube movies and
series about CEOs as Heroes The Social
Network Mark Zuckerberg we used to work
for the founder Ray Crockett McDonald's
we crashed Adam Newman of wework Wolf of
Wall Street Jordan bord who have had on
the show and at the end of each of these
movies and shows the main protagonists
are their own boss none of them are W2
workers entrepreneurship is a pursuit of
Freedom that can only be fully embraced
once you leave behind the W2 world I
just got to say that I don't think W2
thing is an evil thing what I'm trying
to say is if you want to be a
billionaire you give out the W2s you
don't receive it the only exception to
this that I know of is Ryan Graves who
was the number two employee former
executive at Uber who went on to become
a billionaire from being an employee now
the growth though of uber becoming a
hundred billion do company is
unprecedented at the time and his unique
positioning within the company and sharp
skill set no doubt allowed him to reach
10 figures as an employee if anyone can
give Ryan graes a shout got a lot of
love for him I would love to hear him on
this channel but that is the exception
not the norm So You Must Be Your Own
Boss there are no employee billionaires
get out of W2 work number two lesson I
learned billionaires create their Market
whoever creates the market takes on the
billions Mark Zuckerberg created the
social networking Market billionaire
Travis kinck created the ride sharing
Market billionaire Sam Altman creating
the AI consumer Market billionaire
however the thing about creating a
billion dooll Market is it's usually
never obvious you seemed crazy at first
Zuck he chased social networking back
with Facebook in college in 2004 that's
20 years ago paor orilia he chased
consumer printing you know copy machines
we don't even know about these anymore
at Kinkos in the 1970s when printings
was mainly a commercial industry John
Paul Doria started Patron tequila when
there was Zero topshelf tequila brands
and no one bought it for nearly 2 years
when he launched it nonobvious markets
become billion dooll markets because of
billionaires just listen to how painful
John Paul deia's story about first
taking Patron to Market was nobody would
take us nobody wanted the product
everyone we ran across said I've never
tasted anything like this but it's way
too expensive the average tequila in
1989 was around $5 a bottle the I think
the best one was $14 if you could find
it we had to sell ours for
$37.95 way more than anybody else they
said no I walked into Spa restaurant
Wolf Gang Puck was a friend of mine and
spos was the restaurant in Beverly Hills
to go to and I gave him say oh JP this
is good stuff I said would you serve it
to your celebrity friends he said of
course it's the best cuz they were known
as the best of the best when most
entrepreneurs are faced with that kind
of rejection they stopped but Jon did
what most billionaires do and kept going
sure some of the efforts led him back to
the same dead end of market rejection
but he kept going and going and going
and going all the way until he finally
cracked the market established the genre
of highend tequila and cashed out with a
over $3 billion paycheck listen to the
man himself tell you how to act with the
same resilience this one product that
was too expensive that nobody wanted and
they were they had right that all the
statistical datas no one could ever
approach that right but all of a sudden
it took out it people wanted to treat
themselves to the very very best when I
sold Patron about 5 years ago we were
approaching for million cases a year and
obviously as you probably know it's
public record it went for the largest
amount ever within ES exps company but
you know so you don't believe what
people tell you you believe yourself if
someone tells you something that's real
there's no reason not to believe them
but if they tell you something negative
question it what do you feel in your own
heart what do you feel can be done and
just go for it I love John Paul dor let
me just shout out that right there the
belief you have in yourself needs to
have a higher standard than the belief
you place in other people or your road
to a bilon won't likely ever reach 10
fig territory nonobvious markets have
the most potential for growth both and
risk and obvious markets are now obvious
because they are highly saturated and
competitive for example everyone is
talking about and flooding the AI Market
with new Innovations and iterations of
how to apply this new tech to Consumer
interfaces but if you actually look back
at Market leaders like open AI it was
founded back in 2015 when AI was just a
whisper and far from the billion dollar
pot at the end of the rainbow that it is
today now the same goes for crypto real
estate Shopify Creator economy and any
other trendy industry is buzzing with
new entrepreneurs so if you're looking
at the market leaders in each of those
categories their roots go back decades
before they were even considered a huge
opportunity now when I launched apps.com
in 2010 there was literally just 10
software companies for us to promote at
at the time people literally discouraged
me saying there's no way there's going
to be enough software deals for
entrepreneurs for you to keep going 15
years later here we are and we're making
hundreds of millions of dollars for our
partners myself the team billionaires
create their Market the third lesson
these billionaires revealed to me was
they are okay being boring yes
billionaires are boring and they know it
now this may sound like an insult cuz as
we were putting this together I was like
oh I'm kind of making fun of these
people I really admire and it's so cool
what they've done now if I were to ask
you to visualize close your eyes keep
watching what an encounter with a
billionaire would look like where would
it be what would they be wearing how
would they be speaking you're probably
imagining yourself off the coast of
Monaco super yacht say Bezos is flying
far he's got hair again no he doesn't
neither do I talking about the future of
Amazon his $1.7 trillion company the
image in your head does not match the
Miller High Life Beer hoodie and the
shorts of James from our private jet
interview the energy billionaire the
short socks and sneakers of Paul orilia
or even the casual dress slacks of
Michael hudner these billionaires defy
the stereotypes with their Simplicity
and understated appearance demeanor and
Lifestyles these men are in the
same
3993 as Bezos Oprah musk Branson and all
the other Infamous billionaires with
mega Yachts islands and spaceships but
the reality is the majority of
billionaires live surprisingly simple
and aesthetically un extreme lives Larry
janeski who built a billion dooll
basement Construction Company played his
motivational tapes for me in a $40,000
Chevy Impala James the private J
interview he made billions trading in
energy Commodities pulled up in a humble
BMW it's humble it's not a McLaren
although we were going on his multi-
multi-million dollar private jet Michael
hutner who's done billions of dollars in
shipping inventory he dressed like a
really good-looking store manager these
billionair I've spoken to are some of
the most humbly boring people I have
ever met you pair that with their
enormous net worth and it really made me
reconsider what the effects of wealth
and money should be on the human being
it's not just the clothes either it's
their actual businesses too they aren't
just in the sexy businesses of tech real
estate Finance or faking it on social
media the billionaires I was lucky
enough to interview or work for are
breaking the mold by thriving in
industries that many would consider well
boring from basement construction to
shipping inventory they're proving that
you don't need to be in Silicon Valley
or Wall Street to Rak in the big bucks
or even in America one of the most
interesting billionaires I've talked to
is Larry janeski he is a true bluecolor
billionaire that's what his words not
mine building an empire around the
basement construction repair and
Improvement business Larry even made a
compelling case when he stated people
that did well before then okay so Tech
isn't the only way to make money okay
you know you go to the store you buy
groceries you go to a mall and you have
all this retail but you know the cool
thing is about working with your hands
is that you can never re replaced by AI
Amazon's not going to take over your job
is not going to be offshor to India or
anywhere else right nobody can go in to
a a homeowner and fix their basement you
know from Amazon or from India or no
robot is ever going to fix a crawl spase
damn this this really hit me when he
said it cuz I grew up on Silicon Valley
I work directly for Zuckerberg you know
I helped run appa.com what I've seen
through Larry janeski has said as well
as through this YouTube channel is that
there's so many ways of getting rich and
I love that he is showing that think
about things that no one else is really
competitive in there's a lot of
competition in this Tech world and
YouTube and creation stuff but it's
really hard to be replaced and there's a
lot of opportunity with the handson
stuff billionaires Like Larry James
Michael and Paul have come to the
realization that money is by no means
the goal but rather the tool they are
most skilled at using to build the life
they now lead they act in spend with a
clear sense of intention rarely
compromising what they want for what
they think people want them to have or
look like or own or anything they are
true to themselves more so than most
entrepreneurs these days and I think
it's because the journey to 10 figures
in net worth is anything but superficial
and they have learned more along their
way to billionaire status about
themselves than anything else the fourth
lesson from these 10-figure Titans is
that Billionaire's attitude towards
money never changes the way billionaires
treat money is instinctual it is not
part of a strategy it's part of their
personality which is why even though
billionaires have more money than you
and me can imagine concept of overpaying
and frugality still exists this is not
because they want to save money it's
because more than anyone on the scale of
wealth they respect and understand money
to an extreme depth here's straight from
the mouth of a billionaire who led us on
his private jet with money comes great
responsibility or you could just do
whatever the hell you want many of us
assume people with billions come from
the freedom to do whatever the hell they
want but it's quite the opposite in many
cases the sheer amount of power that a
billion dollar comes with let alone two
three four billions is amazingly Earth
shaking and because they're aware of the
responsibility that comes with so much
wealth they are forever aware when
something is overpriced and get pissed
off when they are asked to overpay man
there's sometimes I buy something and
they charge you a price that's so
extreme and outrageous you're like it's
insult
in it's like somebody slapped you across
the face the superpower of a billionaire
is their fluency in the language of
money they know what it is and what its
purpose is more profoundly than any of
us and for that reason they will not
overpay for anything clothes cars planes
or even steak I go to a restaurant now I
get a steak every single steak it's not
60 bucks now it better be a damn good
steak for 60 bucks cuz in my opinion
people don't make steaks very good
anymore if a $60 steak is over price for
a billionaire what are we doing even for
myself last week I got eight photos at
Walgreens it was $80 I was like no way
I'm going to buy a printer and do it at
home the point being is being mindful of
the money and it is very hard for them
to earn it and you can treat it just the
same recently someone asked me for why I
don't fly private everywhere well in
first class I can literally fly to the
same place for $220,000 less and like a
Billionaire's brain I don't just see
$20,000 I see 20,000 moments of the work
and the sweat and the frustration and
the happiness and the challenges that
help me earn every single fing dollar
and it's that mindset I carry with me no
matter how high my own net worth reaches
and going a level deeper on this the
concept of overpaying applies to the way
billionaires connect their time and
happiness to money James from the
private jet he was really clear about
this when he talked about turning down
$100,000 from the military to resign so
I realized very quickly that was the
value of my happiness they would have
offered me a $100,000 reenlistment bonus
to stay in wasn't worth my happiness
when I realized that I put a value on my
happiness and it had a dollar number I
was like okay that's the number what
James is really saying and what I heard
there and that's exciting to me is how
do we start betting on ourselves so
about what we're worth it's about us
deciding what we're worth and taking
action around that and it doesn't matter
if you're just starting out if you're a
millionaire or a billionaire it's that
how do I keep betting on myself and
betting on myself and betting on myself
and feeling confident in the actions
that I'm doing by the way getting fired
I've been fired twice and it was
empowering to realize all right I have
to make my own decisions I have to be
responsible for myself I have to start
betting on myself getting fired from XL
Energy because I I demanded that I be
paid what I was worth I demanded I
actually get paid for doing somebody
else's job which I was doing I was doing
the job of three
people and I wanted to paid maybe 5%
more so I was fired for that and that
gave me the initiative and the drive to
be like I'm going to show these people
how this is done wow what he's saying is
like how do we figure out to know what
we are Worth right if you think about a
job a lot of times you're saying I'm
giving up my life for this amount of
money and is it worth it so as you start
doing more things as you get a little
older as you get a little more success
under your belt you will start thinking
about how do I decide what I'm actually
worth so that I can start saying no to
more things and focus on the things that
I feel worthy about the reality is that
billionaires like James can see straight
through the inflated prices and
unnecessary markups yet people with a
fraction of their Big B net worth
consistently pay dou or triple what
fiscal logic says it's worth
billionaires need to respect money they
need to protect money and they will do
it at all levels whether is buying an
entire company or ordering a stake they
value $1 just as much as $999 million
they've made millions and billions so
they can use it not to lose it the
mindset and attitude of billionaires
towards money it never changes in the
fifth lesson I learned billionaires make
10 figures doing just one thing Larry
janeski just basement they do over $600
million a year in Revenue that's amazing
John Paul deoria Just Hair Care he's got
over a $3 billion net worth Michael
hudner who we've been talking about just
ships and he's done over a billion
dollars in shipping transactions Paul
orilia who we've had on the show just
Kinkos 2.4 billion company sale Mark
Zuckerberg who I've worked for he's
worth $150 billion just he came up with
Facebook and he even copied it now what
do all these people have in common it's
not luck it's not chance it's one thing
they literally do one thing billionaires
are not Jack of all trades me Amigos
they're masters of one so why are we all
doing it differently and that goes
against what a lot of aspiring
billionaires try to do when they first
start out in their business we've been
taught we've been tricked maybe to
diversify to spread ourselves
strategically across various Ventures
invest here invest here but let me tell
you the real magic happens when you go
all in on that one thing that's working
and here's the catch making that one
thing equal 10 figures is not a Sprint
this is where the sexiness happens we
always fixate on these billionaires that
did get rich but not how long they were
added it none of these Titans of
Industry achiev billionaire status
overnight not one it literally took
Decades of dedication so for yourself
when you've gotten started give yourself
props give yourself love that you are
sticking with these things over very
long periods of time time is the
ultimate currency on the road to
billions time and success compounds
directly and exponentially you can't
microwave your way to billions even
though you all know I love using the
microwave this isn't instant noodle
success story even though the guy who
created stat might be a billionaire the
reality is it is hard to fail at
something when you dedicate 5 plus years
not to even mention 10 to 20 years of
dedication to your craft but now you
have the first lesson to get you closer
to solving the billionaire equation one
thing equals 10 figures the sixth and
final lesson from billionaires to me to
you is that billionaires they pay the
price there is a price to be paid if you
want this level of wealth straight up
and billionaires have paid in full they
have told me how deep that cost can cut
when I snuck on a James private jet to
ask him about his journey to billionaire
status he opened up about what what he
sacrificed to do I guess I was wondering
for you do you ever regret working so
much like was it worth it like all the
work and every all the sacrifice it
placed a heavy toll on my family life
and whenever I my my first marriage fell
apart what I was left with is that I
have three beautiful children in my time
my was my family was the most important
thing in the world to me way more
important than anybody after my my
divorce I dealing everything away
because I can always make F but I can't
give back time before people yeah damn
that is powerful you can't get back to
time but you can always make more money
since I was able to get on james' priv
jet which was very generous of him I've
thought about that a lot which is how
are you present for the things that
really matter in your life and then if
you look in your deathbed and if you
look in the cemetery how much are you
thinking about your real estate or your
crypto portfolio or your income you're
you're more thinking about your family
your friends who you are as a person and
I love that he was able to share that
for us now while we're alive so we can
start being mindful love yes it's good
to make money yes it's good to be
aggressive yes it's good to go after
what you want but also not sacrificing
everything along the way cuz just to
keep chasing forever you know I don't
think you'll ever find satisfaction I
don't think you'll ever find contentment
and so at different points yes it's good
to go after the money but being mindful
to take a step back and say hey what's
really important right now and am I
having the balance that I actually want
and will I regret it now I think it's
easy for us to idolize these life of
billionaires because all we can see from
the outside is everything the planes the
cars the Yachts the girls the traveling
the items the things but we forget that
that these Ultra successful and wealthy
people are still made from the same
flesh they use a toilet just like you
and me do probably really nice ones but
they're still using it now I'm super
thankful for people like James who've
opened up about what he sacrificed on
his way to wealth because it is shows
that nothing comes without a cost and
every cost is usually in proportion to
its reward and a billion dollars is no
small reward Michael hudner the shipping
magnet also opened up about the loss of
his son on his road to wealth that's why
I made my comments about the money
culture especially for kids I mean it's
tough on them I mean I see the kids
today they all think they should have
what their parents have and their
parents might have spent a generation
working for it not start true of
everybody some people are born with it
that wasn't my case it's important to to
live a full life and a good life and
it's its own reward and I think that um
I'm not naive about it I said when we
spoke the first time I said you know
it's everybody it's it's nice to have
some money in your pocket I get that
totally I totally totally get that but
you but you can't destroy yourself for
it
you know in your 20s and you you want to
have money I don't want to say hey don't
go hard don't go after it cuz that
that's what I did like it was a very
tough challenging time and now as I
moveing in my 40s I'm like oh I'm so
glad that I was I worked my ass off to
try to find out who I am who I could
become try to get these businesses
working and now I am enjoying all that
that momentum and things that I put in
my 20s I like one of the lines you said
it's that you know they think they
should have what their parents have but
their parents spent a generation working
and that's very true it's not worth just
destroying yourself for entrepreneurship
is not just about how to get rich
entrepreneurship is about how do you
create your own dream life and the
coolest part about it which I think is
amazing is not this hustle culture yes
work all the time and sacrifice your
family sacrifice all your things that
matter outside of work it's about
finding the right path for you at the
end of the day billionaires bleed just
like you and me and if you let the price
tag on your life be your net worth it is
going to be a painful ride to
billionaire status and if I'm being
completely honest I don't have any
interest in paying that price I don't
think the sacrifice required is worth it
to me the question is why sacrifice more
if you can have an amazing life for me
even as a multi-millionaire I get an
awesome life and the good news as anyone
can have this type of life just as well
if you apply all of these six
billionaire lessons to your own life
there's no reason you and I won't sit
across from each other one day in a
future billionaire interview of mine I
look forward to that the eligibility to
become a billionaire is everyone you
included we just have to pay the price
every billionaire I interviewed in this
video was a normal person before they
came obsessed with a problem and
possessed by their drive to sell a
product or service that was a solution
to a very big billion dollar trillion
doll problem and I'm not done learning
from billionaires as long as this
channel exists I'll open up the worlds
and minds of the people who have cracked
the code to entrepreneurship and
unlocked enormous amounts of wealth so
if you want to learn from the more
billionair make sure to like subscribe
and watch the full length interview of
all the billionaires mentioned in this
video link below in the description
Uncle Noah loves you and I'll see you
out there pew pew

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