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You'll read a lot of press that
basically says AI is coming for our jobs
is most of the press is not inside of
big companies seeing how much time we
spend on useless activities that are
necessary but not strategic. There's a
very very long list of things that
software never did before that AI agents
are perfectly primed to go do now. And
that's basically the opportunity set.
Now is the moment. This window will end.
In this window, between a year ago and 3
years or so, plus or minus from now,
this is when the next hundreds of great
companies will get started.
[Music]
So Aaron and I go way back. I don't know
if you remember this. Um I went and
searched my old Bump. So Bump was my
startup. I searched my old Bump email
for Aaronbox.net.
Yes. Um, and I found very old emails
where we would coordinate in Mountain
View times to meet up with three
founders. Yes.
You, me, and this guy named Sam Alman.
Yeah.
And we would coordinate to try to like
do brunch or lunch or whatever. And then
I saw emails between us saying like,
"Oh, yeah. Well, Sam's going to probably
like not show up again."
And so that's No, he would always
remember this. You started Box um
probably before many of the people in
the audience were alive.
Okay. Um uh who's uh let let me just
show of hands. Who's like below 20 years
old?
Wow. Okay. Great. Yes. Then accurate.
Very very accurate. Maybe to start.
Yes. Like we're going to talk about AI a
lot. But to start you went through
another major transformation which see I
use the word transformation digital
transformation. Yes. Um
around cloud going to cloud. maybe just
walk us through like what that looked
like at a very high level and then maybe
what is different or similar about the
transition to AI. Now
we started the company in 2005 and this
was a this is a time where you have to
kind of you know literally go back 20
years and think about a world where the
internet was much slower, browsers were
way worse. We didn't have the iPhone. We
didn't have Android. Chrome didn't
exist. Like everything was just like way
worse on every dimension. We basically
had a an initial kind of idea that as
the internet got faster, as you worked
on more mobile devices, um you'd want to
be able to access your data from
anywhere. And that was the original idea
of Box. Um where we said you'd go
between different computers, you'd
access your files, you you'd share them,
you'd collaborate. So we launched the
company. It was initially focused on the
consumer market um or consumer slash
just kind of proumer, anybody that
wanted to sign up. we uh started to get
a little bit of traction and by you know
a little bit like we're talking like 10
people signed up like you know in the
first week or something. So it was just
very very slow very slow and steady
growth and what happened was we um uh we
got a we got a little bit more growth.
We we got some early funding from Mark
Cuban and some angel investors. We then
uh dropped out of college. We got you
know sort of more of an upswing. We um
uh had a premium business model. We let
people sign up for free and start to use
the product. And then one day we we kind
of run ran into this fork in the road
which was uh do we stay the consumer uh
going down the consumer path or do we
pivot to the enterprise? And the
calculus was um we felt like it was
going to be way too hard to compete with
all the consumer uh technology platforms
that would give away storage for free.
They they'd sort of embed it into their
operating system or their social network
or whatnot. it would be way too hard uh
to go in and and and monetize this. So
we decided to pivot to the enterprise
where we could be cheaper, faster,
easier than a lot of the big incumbents
at the time. Um so we pivot to the
enterprise and we got extremely lucky on
the timing because we rode this growth
wave of mobile and cloud that were sort
of working in tandem to effectively
create a new IT architecture within
enterprises. And so for us, we we got to
ride this wave where once we had better
security, um you know, more more
functionality than a lot of the
incumbent services as companies moved to
the cloud, they needed a way to share
their data, access their information,
and so we became a an increasingly
obvious choice. So that was the the
cloud wave and that kind of propelled us
to to where we're at today. Um, and
there's a lot of similarities to the
early days of cloud and the early days
of AI. With um, maybe one big
difference, which is the early days of
cloud, we were having to go convince
people that the cloud was going to be
this big deal, right?
And we had to go tell everybody that
that, you know, the future is going to
be cloud computing. It's totally safe to
trust us with your data. A lot of people
didn't believe us. And so that meant we
just couldn't win, you know, deals in
entire segments of customers. So,
conversely, with AI, uh, you're no
longer really having to convince people
that AI is the future. Everybody tends
to be bought in in the enterprise
segment. There's a lot of of still
slowness in adoption in large
enterprises, but it's not because people
aren't convinced that AI is the future.
It's just because there's lots of
natural sort of pace of change that an
enterprise has to go through.
Why are they convinced? Is it just that
they themselves personally have used
chatbt? Yeah. Is that the main driver?
Because like I'm not aware of a lot of
AI solutions that are deployed to
enterprises that have like really made a
difference.
Yeah. I think it's maybe unlike cloud
like cloud didn't didn't have like
decades and decades of of sort of
societal level conversation about cloud.
It just like emerged one day and it was
like this is like it seems kind of cool
and efficient but if you're in an IT
department the cloud was actually very
scary because you're taking your servers
that you manage you can see them you you
manage all the software for and you're
relying on AWS or or or Microsoft or
Google to manage that infrastructure.
And so there was a real big shift on it
and the CEO or the head of marketing,
the head of sales, they didn't really
care how the infrastructure was
delivered. So you didn't have anybody
kind of pushing on the IT org saying we
have to go to the cloud. Like nobody
really cared.
AI totally different situation. We've
had, you know, science fiction for, you
know, probably 100 years that has
basically said you're going to have
robots, you're going to have artificial
intelligence. over the past, you know,
20, 30 years, it's been in the
zeitgeist, um, self-driving cars,
watching, you know, Watson on Jeopardy,
uh, using, you know, early products like
Siri and Alexa. So, it's it's it's sort
of been pervasive that, okay, at some
point AI is going to get good enough
that it's going to be this helpful aid
for us. And now that that you have the
chatbt moment where the head of
marketing can go and play with chatbt
and be like, "Wow, this seems to write
marketing copy maybe better than even my
own marketing people." Mhm. There's you
don't need to sell them anymore that AI
is like clearly the future. Now it's
actually just about like how can you go
implement something that's going to be
safe, reliable, works with your data,
you can trust it, which is now the new
set of changes that that all these
companies have to go through.
Got it. Cool. So, so Box started as
basically like a a folder in the cloud
effectively. Yeah. And then you added a
bunch more
stuff to that, but that is still kind of
the core of it. AI seems to be able to
like completely change what you can do.
Yeah. maybe just help us understand what
what are those cool things that you can
now do for big companies.
Yeah, so uh for us the exciting thing is
is that AI agents basically thrive on on
unstructured data. So if you think about
it, there's basically two data types
that really matter in the world. There's
structured data. This is what goes into
a database. You know, if you launch an
app tomorrow, you're going to start with
a database and the stuff that's going to
go in the database are like customer
names and ids and user IDs and all that.
If you go to a big company, the stuff
that goes into a database is all of the
invoice numbers and the the client
record numbers and the amount of revenue
they generate and their distribution
partner names. That's what's in their
database. Then they have a lot of
unstructured data and that's all of
their documents. It's their contracts.
It's their invoices. It's their
marketing assets. It's their
presentations. All of that data. The
vast majority of data in the enterprise
is that content. It's it's all of this
unstructured data. And it's it's called
unstructured because basically it can be
totally free form text. there's no
inherent kind of, you know, kind of
computer structure to it. And so the
problem is is all of the data that goes
into something like Box historically,
you've never been able to really
automate anything about it. You know, if
you just think about 2 years ago, you
can't go to your your sort of all of
your files and ask them a question. You
can ask a question in your database. You
can, you know, say, "Please find me all
of the records above the, you know,
following value." You can't do that in
your files because the computer doesn't
know how to read all those documents and
understand what's in them. AI agents
basically changes this. So all of a
sudden all the data that's inside those
folders becomes immensely valuable to to
companies because now they can ask all
that data questions. You can begin to
automate workflows around that data. Our
whole uh vision is basically what if you
turned all of this information into this
new kind of corporate asset or or set of
knowledge that companies can operate off
of. And that's where you know I think
there's going to be immense startup
opportunity is a world of how do you
have AI agents for almost every task or
job function in the enterprise.
Let's talk about that then. Let's say
this world emerges and we have AI agents
that do a bunch of jobs. I think a lot
of people are worried like oh that means
that we don't need the humans to do
those jobs anymore. And I know you have
you have like a strong perspective that
like no actually it will go the exact
other way.
Yeah.
Tell us tell us why you believe that. I
think basically if you go to most
companies um and you you sort of say
tell us everything that you do all day
long across the company and you you you
sort of assess how valuable is all that
work that's getting done. How valuable
is every email you send and all the time
you spend going and finding information
or all the manual work it takes to read
data kind of you know look at that
document extract information from it
versus the time that really is the high
impact stuff. you're with a customer,
you're coming up with a product
breakthrough, you're supporting a
customer to to to use more of your
product, and you kind of did a ratio of
that time. The vast majority of of time
inside of a company is on the stuff that
really is not strategic. It's it's sort
of necessary work, but it's not
strategic to get done. So when you think
about that ratio, if you could free up a
company to work on the stuff that's
strategic and not the basically
unstrategic stuff that doesn't
differentiate them, most companies
actually have a large set of things they
would go do with their time. They would
spend more time on breakthrough
innovation. They would spend more time
with customers. They would um launch
more marketing campaigns. They would
proactively support their customers
instead of just being reactive. The
reason why I think the press gets this
wrong, and you'll read a lot of press
that basically says AI is coming for our
jobs, is most of the press is not inside
of big companies seeing how much time we
spend on useless activities that are
necessary but not strategic. And so when
I go talk to companies and they and I
say, "What if you had AI agents do all
this kind of work?" they instantly their
eyes light up because they realize,
well, now I can actually free up my time
and my employees time to go do much more
interesting things or they start to have
this list of all of this work that would
be much more strategic if it got done
if AI agents could go and do it as
opposed to the work that never gets done
because it's too unaffordable and it's
just economically not viable to go and
do.
This is like the backlog of stuff in
your company that you're like, "Oh, if I
had more people, I could go do those
things, but I can't."
Exly. And basically it's there's an
entire category of work where if you
just did like pure microeconomics I
could pay for the labor to do that work
if I knew that it would produce enough
value to pay for that labor.
Okay.
But the threshold of starting that work
is too high. I can never even try and
see if it's useful.
Okay. So I would I would argue that
literally the like if we go 10 years
into the future, the vast majority of
work that gets done in 10 years from now
will be work that today is in that
category. It's the work that like right
now we can't we can't even attack
because we're like I'm not going to hire
somebody pay them $120,000 a year to
just see if that thing produces value.
So I'm never going to get around to it.
Yeah. And then in 10 years from now when
you just deploy AI agents everywhere to
go do those things we will be doing so
much more as a company when we you know
launch an ad campaign internally we
translated into like three to five
languages our top markets that's about
all we have time for because it's just
too expensive. It it you know it sort of
just hurts your brain to think about
doing it across every segment of the
market in every region. When an AI agent
just takes an ad copy, translates it
into a 100 languages, our company will
just grow more. We will we will just be
in more markets. We will serve more
customers and agents will be the reason
that we were able to do that where
previously we were bound by people time
and we would never have been able to
justify getting that work done
previously.
Makes a lot of sense. And yet today,
Amazon announces that you should expect
that they have fewer headcount over the
next few years because of AI. Yeah, I
totally agree with everything you just
said, but then the press sees these
announcements. What are they to make of
that?
To be fair, I I I only saw that snippet
literally 1 hour ago. So, I I I didn't
see the full memo. I'm sure Andy Jasse
had some other thoughtful points. This
is why startups are in such an
incredible uh position. You know, I
think if you're at the point where, you
know, I don't know the the corporate
headcount of Amazon, but let's say the
total headcount is in the hundreds of
thousands to low millions just across
all like every poss, you know, every
delivery function, etc. I could totally
see the scenario where for them they're
like, okay, given the markets that we're
in, given the things we do, you know, if
we can't get this done with hundreds of
thousands of people and AI agents don't
just augment that, like we're probably
running the company wrong. I I'm just
picturing that's the internal kind of
corporate meeting. But now imagine the
50 person company where all of a sudden
they can act like a 500 person company.
Then you just have to ask yourself if
the 50 person company can act like a 500
person company because of AI, will that
company become a 100 person company more
quickly than preAI? And then that
basically tells you does this thing
create jobs or not? And my argument
would be that the 50 person company that
is in more markets serving their
customers better doing better research
on their customers. They're more armed
with the next feature they should build.
They can build that feature faster
because of you know cursor winds surf
etc replet will that company grow more
quickly in a post AAI world on the human
side? I would argue yes because they
they get themselves into more markets
they get more done. So I think it's more
of a a case of you're going to read
headlines about the biggest companies,
Amazon, etc. And I think there's a case
we made where AI isn't is is an
efficiency gain for them. But now the
hundreds of thousands of startups and
small businesses or millions of startups
and small businesses, I think it becomes
an economy where they can get so much
more leverage than ever before. talking
about startups like I think maybe a lot
of folks in this room look at the like
B2B SAS companies or the enterprise SAS
companies and just think like oh every
problem has been solved like there is a
big company incumbent like you are one
of those big company incumbents how
should they think about like starting a
company that could one day take down a
company like yours not yours
specifically like the other guys
I'm not going to give you any advice on
taking me down but I'll give you advice
on everybody else so interestingly it's
it's a very fascinating um proposition
uh in question. So starting with
consumer for a second. Three years ago,
I was I was having these kind of like
not like existential questions um but
like deeply like deep philosophical
questions. What what year did you join
YC?
Um 2022.
Okay. Actually, so great timing. So, so
around 2022, I I kind of made this list
of like nouns and verbs of just as like
a just a fun kind of mental thought
experiment of like think about all the
nouns and verbs of like what we do in
our life. Okay, we eat, we sleep, we we
travel, we watch something, we are
entertained or whatever. And I went
through that list and you know the list
is not a thousand words, right? It's
like 50 or something. And basically down
that entire list I tried to plug has
that problem been solved
relative to like 15 years ago just
choosing an ar arbitrary point in time.
If we had this conversation in 2008 and
we said you know music, travel, uh
entertainment, hospitality, you know,
food, all of these things we would we
would basically sit around and be like
all of these things kind of suck.
Like it's just like it kind of sucks to
get food. It kind of sucks to get, you
know, listen to music like like you had
to download illegal music like
everything was painful. Fast forward to
2022, we we've solved a lot of problems.
Like when I want food, it comes in 20
minutes from Door Dash. When I want to
listen to music, it's on Spotify. When I
want to watch a movie, I got Netflix or
YouTube or whatever. So, it was a tough
environment for startups because you're
kind of like, "Wow, now we're really
only able to do derivative things
because the core nouns and verbs like
have been solved." And you know,
coincidentally, YC basically created
like half of them and or more. And so
and so like basically we we had this
period of like 2008 to like 2014
where like every noun, every verb just
got solved. The same was largely true in
the enterprise. So now do the nouns and
verbs in the enterprise. Payroll, CRM,
email, calendar. You just go through all
of those things and basically every
problem had some kind of incumbent or
like atscale startup.
Yep.
Which is very bad for startups because
because you basically had this era of
companies that that knew how to build a
modern technology and they were solving
these problems. like you don't really
want to compete with Gusto because Gusto
is still a modern really good payroll
system. There's not like a lot of
vectors into competing with Gusto. So
that was 3 years ago. Today, it's the
first period in probably about a decade
where I'm extremely confident that
there's now a new set of nouns and verbs
where startups are in the right position
to go and create the next set of
solutions for because AI has created
enough of a change in the landscape to
create those opportunities. They're not
going to be always the most obvious
things that you start out with. Like it
won't just be like, oh, it's CRM but
with AI because Mark Beni off in
Salesforce is going to do CRM with AI.
Like like he's gonna figure out a way to
do that. He's they're very good at
executing. Like that will happen. But
there's a very very long list of things
that software never did before that AI
agents are perfectly primed to go do
now. And that's basically the
opportunity set which is what categories
of professional services or work is
there no incumbent technology for that
AI agents are basically finally able to
go and solve and there will be 100
startups that get created between last
year and and in three years from now
that all become 5 10 20 billion dollar
companies
because they're able to find the next
set of nouns and verbs or you know a a
mixture of nouns and verbs that are like
Okay, it is, you know, legal work for
this thing and there's an agent and and
for for the first time in history, you
can go and deliver that via software as
opposed to it used to only be able to be
delivered by people. And that's the
opportunity that I think everybody has.
Very cool.
YC's Next Batch is now taking
applications. Got a startup in you?
Apply at y combinator.com/apply.
It's never too early and filling out the
app will level up your idea. Okay, back
to the video. When you create one of
these new nouns or verbs, a lot of them
don't look like software in the sense
that we think about software today where
you like sell a company access to some
number of seats of the software and the
humans click the buttons and type the
keys. Um, how will business models need
to change or will they change? How will
companies charge for these things?
Yeah. So if you were building a SAS
company again prior to literally this
year or last year, your your only real
monetization uh strategy was how many
humans are there that need licenses to
my software? And in the SAS world, you
know, we we call those seats and
basically how many people need a seat of
that software. And um and you were maxed
out based on the demographic size of
that particular category. So if I sold
software for lawyers and I go to a
company, I can only sell the amount of
licenses as that company has lawyers,
which is like a huge, you know, limiter
to the addressable market size of of
your company. And so agents basically
completely blows that up because all of
a sudden you can have AI agents that
effectively contain the labor of of that
job function in the software itself. So,
you can go to a company and you can say,
"I know you only have three lawyers, but
my agents could do the amount of work of
basically unlimited lawyers, which means
you're obviously no longer going to sell
based on the number of of of, you know,
humans in that company related to legal
work. You're going to sell based on some
approximation of the amount of volume of
work that has to get done related to
legal work." And that's the new
monetization strategy that I think we
all have which is let's make the example
of of uh of you're doing some kind of
you know legal review of some you know
set of contracts and you basically say
okay uh previously a human would cost5
or $10 per contract to review based on
you know human time. AI agents you don't
tell them this but AI agents let's say
can do this in for 10 cents. Yep.
So then you charge that customer $2 and
all of a sudden they're like wow this is
incredible. you've just saved me 80%.
And and you know, you're now extracting
obviously a very meaningful profit from
that and there's no particular limiter
to how much they're going to pay you.
It's just going to be how many contracts
do they have to go through the system.
And so, you know, every company I think
is every space is going to have a
slightly different version of that
business model. But the new business
model is some form of consumption. The
only you know concern that you have to
have of going of overly veering on
consumption is the recurring nature of
of of the revenue. You generally want to
be in a position where you have some
kind of subscription fee for your
software as opposed to only being paid
you know the moment that it happens
because then you run into this problem
where the customer you know plows
through your system and then next year
they don't show up because they used
they used they've reviewed all their
contracts. So you you have to figure out
how you basically keep some kind of
ongoing recurring revenue stream, but
besides that, you're you're going to see
more of a consumption orientation with
AI.
And and I guess what you're saying is
you think the prices these AI companies
will be able to charge per unit of work,
let's call it, or outcome will be a a
fraction of the human cost as opposed to
what we would maybe consider more of
like a software cost, right? Because if
it costs 10 cents to do the job, are
people really going to be willing to pay
$2 for a thing that they know cost 10?
Well, the question is basically how much
software do you have to build on top of
the AI tokens?
Yeah.
And and you know you can it's like very
obvious like imagine a continuum where
there's like almost like no software.
You will get price compressed down to 2x
max of the token cost versus a world
where there's like a tremendous amount
of software. you could probably support
80 or 90% gross margins, which means a
five, you know, 5x plus, you know, you
know, an eight or nine 10x plus increase
over the tokens. I I'm not going to tell
you guys the number um because it's
proprietary, but if I told you the
amount that we spend at Box on storage
of storing files,
Yeah.
you would be surprised.
Yeah.
Because you would say, well, I thought
you were in the storage business.
But the reality is what customers are
paying for all of the software above the
storage.
So eventually we're going to get to a
point where customers are no longer
going to just be paying for the
intelligence tokens. They're going to be
paying for the workflow software that
goes on top of the the tokens
themselves. They're going to be paying
for your ability to build AI agents that
have a unique set of of context and
proper and and connections and
capabilities and and access to data that
you know can command a a meaningful
premium on the underlying AI token.
Totally. Yeah. I mean I saw this at
Google Photos, right? And when we
proposed that we should build Google
Photos, a lot of people at Google were
like, why would you do that? You can
never make money. It's a commoditized
market. It's just storage. Like there's
Amazon. You can just store your photos
there. And uh it turns out it's like a
90 plus percent margin. It's really
great.
And and and this is what's amazing about
um we we are all incredibly lucky to be
in effectively I'm sure there's other
industries, but let's just say one of
the top slashthetop industry that has
deflationary economics on the supply
side.
Yeah.
The reason why that matters is because
it means that that over time your raw
materials will get cheaper. you know,
you don't have to basically raise your
prices in perpetuity like many other
industries. You can actually just get
more efficiency gains over time. And so,
you know, I don't know the latest price
on Google Photos, but let's just say
it's 10 or 20 bucks a month, right? If
you told anybody, we'll just store all
of your photos ever created for $10 or
$20 a month or whatever the number is.
Like, you'd be like, "Yeah, that's
fine." That customer doesn't need to
show up and say, "No, I'm only going to
do it for $8 because I know your costs
are going down." They're like fine to
pay 10 bucks for all their photos to be
stored. Yet every year, you know, your
underlying costs are going down. That's
what's going to happen in AI.
As long as you can find not how to not
be so greedy that your pricing is sort
of like is kind of like offensive.
You know, look at like again Windsor,
Replet, Cursor, etc. Like we're at like
non-offensive levels of pricing. It's
like it's 20 bucks a month. 50 bucks a
month, but we know that in 10 years from
now,
they'll probably be able to drive down
their raw materials lower, but we won't
be able to command lower prices for
those things because it's just like
within a reasonable amount of spend.
Yeah.
And so, you always want to be in a
technology category where that is
happening. And probably by being here
today, you've you've effectively chosen
to be in that kind of of category.
Yeah. And I think that's true so long as
there's not infinite competition driving
prices down.
Okay. But here's what's amazing. So, so
let's just take um we we haven't been in
this war uh directly for a long time. Uh
we pivoted from consumer to enterprise,
but you know, let's just take Google
Photos for a second. Uh everybody knows
Dropbox. Would you agree that Dropbox
has been in a infinitely competitive war
for 10 years?
Yeah.
Okay. And the company generates
somewhere on the order of a billion or
so in cash a year. No economist in
history would be able to understand
this. They would be able to say, "Wait a
second, like storage is getting com
commoditized. How is it that people
still pay $10 a month for something that
has switching that has basically limited
switching costs and other choices in the
market?"
And it, you know, people build
familiarity. There actually are
switching costs because there's some
data network effects. Sure. There's user
experience things you get used to. So
even even in a world where of hyper
competitive thing as long as again
you're not getting too greedy on your
pricing then then you can usually sort
of you know land in a spot where people
will stay with you as long as you're
innovating.
Makes a lot of sense. Um okay one of the
topics I've heard from folks in the
audience throughout the last couple days
is if you believe that AI is going to
really keep growing over the next 5
years which I think most of us do. Are
we not going to be in a world where
companies just build all of their own
software internally? Right? Instead of
hiring Box to do a job for me, why won't
I just command my AI agents to go write
the software that emulates what Box
would have done? Like what's your take
on the reason why I'm not afraid of it
is there's a concept that I think
Jeffrey Moore um if if you read if I'll
leave it with a couple books that you
should definitely read. This comp this
book called Crossing the Chasm is
probably one of the top five business
books ever and you should definitely
read it. And right after you read it,
read something called Innovator's
Dilemma, which is basically the number
one business book of all time. But in
this book, um not this book, but the the
author Jeffrey Moore came up with this
idea of core verse context.
Yeah.
And the the the premise of core verse
context is every company has to decide
what is core to their business, what's
context to their business. If you are uh
Disney, core to your business is like
you know designing amazing IP and
characters. Context to your business is
your HR system. So what does Disney need
to do? They need to get really really
good at technology to make Pixar
insanely powerful. They don't need to
get really really good at technology to
run their HR department. The Disney
value proposition doesn't relate to, you
know, did they pay their people on time
or not. they just need to pay their
people on time. They don't need to, you
know, they don't need to innovate on
that. Every company has a choice of what
time they're spending on innovation
versus again like I just want that to be
in autopilot. And so this is this is
more where just because you can do
something, the vast majority of the
world doesn't end up doing something.
and and coding your own custom software
for every single bespoke need in your
business tends to be in that category
because most people basically say, you
know what, cool. I can build an HR
system and I could go negotiate with
Workday or whatever to lower my pricing.
But, you know, here's the problem. Three
years from now, there's going to be a
bug. That bug is going to like pay
people the wrong amount of money. I
don't want to have to go and call my IT
team in the middle of the night to be
like, "Shit, you have to go fix this bug
that paid everybody the wrong amount of
money." I I want to be able to go to a
company that I know that I can sue if if
they up or switch to a competitor,
right? Or switch to a competitor because
I can't sue my internal IT team and I
certainly can't sue anthropic. So, you
don't want to be having that liability
for things that are context. It's not
you don't get the the upside of of
getting really really good at that. And
that's that's how most companies work
and operate. And so, you know, I I read
these things from Clara and others where
they built their own systems and I think
it's like fun to read about. I think
it's very novel. I'm glad that they're
doing it because it lets us have this
conversation. I think it's going to be
basically useless
and um other than for like being cool
fireside fodder, most companies won't do
it. Now, I'm still very bullish on
custom software because there are lots
of things inside businesses that are
custom software for the core where
actually the company can't get around to
building custom software for the core
parts of their business. And so having
things like replet or cursor or wind
surf or whatever is actually very useful
because now they can go and work on
software for those things. And that that
actually I think ends up being very
powerful.
Makes a lot of sense. Okay, we're going
to open it up to audience Q&A. But
before we do that, while you guys queue
up, um my last question is just this is
an audience of, you know, college
students, grad students, recent grads. A
lot of them want to do a startup one
day. What's your advice? What should
they do in this new world? Read
innovator's dilemma, read Crossing the
Chasm, read Blue Ocean Strategy. Those
are the three books you have to read. If
you do what's in those books and you are
going after the B2B market, I guarantee
you, you will be 10 times better off
than any other startup that is just
starting from scratch.
You will have a way to think about
markets, disruption, what incumbents are
vulnerable, which ones aren't. If you
really deeply internalize them, you will
be so much better off. That's the first
thing. Second thing is have an
incredible founding team. I'm I'm a I
mean I know solo founders that will
happen for sure, but but just try and
grab one friend. They could be like the
least like technical friend of all time.
Just be in the grind with somebody
just because you're going to have more
fun. You're going to see through more
more difficult times together. Um so so
have a team that you really are excited
to work with to to kind of get through
anything. Do not under uh estimate the
need for for tailwinds in your market.
So, make sure that you're going after a
market where I'm just going to assume
everything at this event is is AI,
obviously, but like if your market is
not truly transformed by AI, don't touch
it. It's not it's just not worth it
because you're going to be fighting
against a headwind that is just
unnecessary to fight against. Like, go
after markets where AI like
fundamentally changes like the very
economics or or or you know, actual
process of that thing. So, you always
run a want want to ride a tailwind. So,
ride a tailwind. Have a great team. Uh,
build a big vision. Now is the moment.
This window will end. It'll it'll be
over in two or three years from now.
You're in the window right now where,
you know, maybe it won't be your first
attempt. Maybe it won't be your second
attempt. Maybe it won't be your third
attempt. But in this window between a
year ago and three years or so, plus or
minus from now, this is when the next
hundreds of great companies will get
started. So be ambitious because because
these windows don't come you know but
for more than every you know 10 to 20
years. So I would exploit that take
advantage of that in five years from now
you can be less ambitious but in for the
next four years you've got to go big
because these are these are these
windows that that give you that
opportunity.
Love it. All right start over here.
Uh so I have two questions which
probably have the same answer.
Oh cool. very efficient like this guy.
Um but yeah, so I want to know like in
the core of your business that is
storage like only in the core do you see
uh a space for AI to manage anything or
help with anything? And the second is in
the storage space are there any new age
startups that perhaps like use some
emergent technology that can better
storage or is it a solve problem? Yeah,
I think I think if you're if I if I take
your question very literally at like the
do you mean like the literal hard drives
of storing the data?
Anything like software level behind
sharing storing security?
I think it's um and I invite anybody to
try and and and come up with a new
thing. I think the storing of the data
is a pretty solved problem. The thing
that that I think AI could augment is
like just to get so boring is things
like life cycle management of the data.
Um, in our business, Google Photos, you
tend to have this this curve, which is
the most active data needs to be, you
know, in the in in basically the part of
your servers and in the regions that are
most sort of fast, you know, fast
throughput and fast access versus the
stuff that nobody ever sees, you can
kind of store in some archive. AI will
probably help with that because it can
kind of predict what what uh what access
what data people want to access. But
higher up on the stack, that's where the
transformation will be. What do people
do with their data now? Not just the
storage of it, but how do you turn that
data into something that's much more
valuable than just a document? How do
you turn that document into a new type
of intellectual property or value for
that company?
My name is Charlie. Uh, I'm a game
designer here in the city working at a
startup. Um, graduated from USC last
year in computer science and game
design, which is the best major ever.
Um, and my question for you is, what is
the meaning of life?
Wait, for reals?
Yeah.
Oh, man.
Um and and I you're 24, right?
Yes.
Yeah. I I think you won't fully
understand it, but um you're in a period
right now where you're just in grind
mode. And I would just recommend just do
the grind thing. This is not a period
where you have got to do meaning of life
stuff. Over time, I think you start to
better have a sense of okay, like you're
on Earth for some amount of years, you
know, like you obviously want to try and
have as much of an impact as possible on
something. So, can you help society in
some way? Like that's the that's one
part of fulfillment. And then and then
you have another set of more personal
things, you know, kids, family, that
that side that has to be fulfilled. And
but but again, like you're in your 20s,
so like like I was just heads down
grinding, not overly worried about the
meaning of life. So I'd say like put a
pin in that. Be nice to everybody.
Like help the world as much as possible.
Check back in in about 5 years. like now
is your window for for just being super
commercial.
Okay,
so thanks so much for being here today,
Aaron. Uh my name is Gary and my
question is about like enterprise
products and their relationship with
design. So earlier this afternoon like
Dylan Field joined and was on stage
talking about the growing value of
designers, especially as AI makes the
development process faster. Yes. And how
that might imply how craft and like
great design becomes a bigger
differentiator for SAS companies. But
when I think about like enterprise
products and their motivations to just
like plainly deliver value at least for
some of these companies, how do you
think about like craft and great product
design when building enterprise
products? Uh, and how has that maybe
changed as Spock has developed?
I mean, enterprise software for sure
historically has not had good design
because the people purchasing the
software tend to not really care about
the design of it. they just need to
solve a particular kind of utilitarian
uh uh you know task. So it's actually
been more voluntary that the companies
decide to have really good design. So
over the years you know companies like
Slack, Figma certainly others have sort
of said you know we're going to
prioritize great design even if I mean
Figma had to because of its demographic
but we're going to prioritize great
design because we should just have
better software that people can use. Um
so I think this has been a trend over
time. I would highly recommend building
just great looking feeling experience uh
enterprise software even if the customer
doesn't incrementally value that from
you. It just makes it much more fun to
build software. Um and so absolutely
raise the bar and and try and build
amazing software and some customers will
care, some some won't, but you'll feel a
lot better, you know, about what you're
producing.
Thank you.
Yeah. Cool. Think we have time for maybe
one or two more.
Okay. Hi Erin, my name is Orion. uh and
have I have actually built a unicorn
startup in China for the past 10 years.
Wow.
And uh planning to come to the US uh and
start something new here. Uh I know
number one step is to join vice for sure
but uh I want to know your answer. I
know you touched on this a bit uh in the
previous question that uh say if we do
things in HR in AI um how should I
answer the question about like
competition from workday in the future
since it has a massive amount of user
data. Yeah. about like what the user
like about the candidates about the
performance all that uh since you are
sort of incumbent in the data storage
like space yeah
and uh I know workday launches a lot of
agents this recently I don't know if is
if it's mostly PR or it's actually
product but I want to know your
perspective on that and I guess a second
question is what's your view on glean on
knowledge management
I think it's always good to um to
overestimate your competitor's
capability ilities uh and then figure
out your strategy in a world where they
have they have those capabilities. So
what I would I would do is I would s I
would assume all of Workday's agents are
amazing and then figure out what
strategy would be competitive with with
them. So you know couple a couple
examples. One you can go after parts of
the market that they're just not selling
into. Workday only has somewhere on the
order of let's say 10,000 customers.
Well, there's like, you know, 10 million
businesses globally that would be
relevant for HR related agents. So, at a
minimum, go sell to everybody else
that's not a workday customer.
Then, you know, there's certainly going
to be use cases where they're not the
natural sort of, you know, provider of
an HR agent and that will also be then
the right opportunity for a set of
startups. But um this is why I'm very
bullish on startups right now because I
think incumbents are only going to be
the agent providers for their existing
install base, which means that there's
going to be tons of opportunity for so
many more agents that those incumbents
aren't already selling into. On Glean, I
think I I like them, but um but I think
there's going to still be lots of
different approaches to to enterprise
knowledge management.
All right, I think we're out of time.
Everybody, give it up for Aaron.
Thank you.
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