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You have the audacity, Mario, to call me
after four years of watching me and ask
me that question. Mario, you spit in my
face. This person's name is Young Wolf.
Yes.
All right. This question better be
[ __ ] badass and not some [ __ ]
[ __ ] pansy [ __ ] Cuz if your name is
Young Wolf and you ask like my feelings
hurt, then you're not [ __ ] Young
Wolf. Why do you have 16 [ __ ] shirts
and 19 sneakers and 11 different pairs
of pants? Do not ever buy anything from
me ever.
Um, I've been building a pest control
business since 2020. One van, one man. I
do around 120k a year gross. Wow.
Without
without uh advertising or marketing.
Wow.
I'd like to scale and hire out, but I'm
afraid I don't have the capital or
access to capital to do so. Advice.
I know he's 120 gross, but I want him to
live like he has 68 gross. So again, he
said 120 gross might mean his takehome's
like 65, 72, 84. I know what I'm asking
him to do. But here is the thing. If you
want to scale a business, you have to
give the money to the business, not to
yourself. A lot of you heard this
yesterday. I asked who worried about
money and a lot of people said yes. Then
I asked how many of you have three
streaming services you pay for each
month and many of you said that. Then I
asked, "How many of you buy $6 bougie
coffee?" And many of you said that. I'm
telling you right now, I'm gonna say
this slow and I'm gonna say it hard.
Almost everybody I know on Earth, Sid, I
need you to pay attention because you're
a part of this crew. Almost everybody I
know on Earth
spends too much money on dumb [ __ ] even
if they think they're financially
disciplined. We have gotten into the era
of believing luxuries have become
necessities.
I met with somebody last night where the
father of his wife wore the same pair of
jeans every day for 10 years.
You guys are a bunch of kids. I'm 49 and
I can project up. I knew many and
remember I I grew up lower middle class.
So I understand that I didn't grow up
wealthy enough. But I need people to
hear this. I knew many people in my life
who wore the same clothes constantly.
The [ __ ] is this concept of a wardrobe?
The [ __ ] do you need a wardrobe for when
you have no money? Why do you have 16
[ __ ] shirts and 19 sneakers and 11
different pairs of pants and [ __ ]
nine handbags when you have no [ __ ]
money?
If you're trying to build a business,
if you're like, we have completely lost
our way. We don't need [ __ ]
Who said that we were entitled to be
cozy at all times? What happened to
being comfortable with being
uncomfortable? And the amount of people
that tell me they're uncomfortable in
DMs and then I, you know, I get weird
sometimes as you see once in a blue
moon. I go back and forth.
The new definition of uncomfortable is
some [ __ ]
People out here crying like their life
sucks and went to a concert on Saturday
night and drank a $19 beer.
You [ __ ] dick faces.
And we got hundreds of kids in the
office today. It's bring your kids to
school or work day. I'm looking at Sid's
little girl. Yes, baby. I said dick
faces.
Yes.
Yes.
[ __ ] my life sucks. I've got it so
bad. [ __ ] bought a $16 beer.
Your life can't be ruined. And at the
same time, you bought something on
StockX in the last month.
Come on.
How would you market uh catering a pizza
catering company? uh a company that does
like catering at venues and just we're
trying to find a way to get more
creative with our content.
What are you doing on Facebook, Tik Tok
and and uh Instagram?
Yeah, not a lot. Not a lot because it's
not really
Mario.
Mario.
Mario.
Mario, are you telling me how long have
you been following my content? Tell the
truth. How long?
A lot.
How long? How many years?
Years. Mario,
you have the audacity, Mario, to call me
after four years of watching me and ask
me that question. If you were talking to
your great-grandmother right now, she
would say, I will say it to you like an
Italian, Mario, you spit in my face.
You understand?
I understand.
You spit in my face. You're calling
after four years of consuming my
content. You know, I'm going to say it's
[ __ ] organic social media. Make
[ __ ] pizza videos on Facebook,
Twitter, and Tik Tok, Instagram, and
you'll sell [ __ ] pizza. Mario,
I don't know. Is this the right way for
the Belgium market? Yeah,
I don't. Yes, it's right for Bel. People
are on [ __ ] social media in Belgium,
Mario.
And the winner is
Fox on the Fractor. Let's go, Fox. Huge
win for Fox. Let's clap it up for Fox,
everybody. Mario. Mario, you don't love
me. You don't love this community. You
don't love pizza. You don't love
customers, Mario. You have to do this. I
need you to understand this tough love
that I'm giving you. I need you to do
this. It will change your business.
Pizza video. Pizza video. Pizza video.
Pizza video. Mario video. Pizza video.
Pizza video. Mario video.
Yeah. Yeah.
Mario.
How old are you?
I'm
34.
34. A kid. Ready?
In this moment in your life,
you are either going to become Super
Mario or you're going to become
terrible shitty Mario
Super Mario.
Okay, we'll be watching.
Yeah.
Love you.
All right. Great.
See you.
Thank you.
All right. Let's get really into this
right off the bat. I'm giving away this
$100 Creative Crab hat in a I'm going to
And why is it a hundred? It's actually
more because I'm going to sign it right
here.
All right, now we're really cooking with
gas.
Okay, this question is from Young Wolf.
I'm an American
Young Wolf.
Young Wolf.
This person's name is Young Wolf.
Yes.
All right. This question better be
[ __ ] badass and not some [ __ ]
[ __ ] pansy [ __ ] Cuz if your name is
Young Wolf and you ask like my feelings
hurt, then you're not [ __ ] Young
Wolf.
Um, Young Wolf asks, "I'm an emerging
Chicago artist in my early 30s and I
recently signed with Jim Jones's Vamp
Life Records. It's a big milestone and
I'm grateful for the progress and what's
ahead, but I struggle with feeling like
I'm not where I should be yet and
building my fan base and finding
financial stability. Any advice?
It's okay to be ambitious. It's okay to
be accountable, right? You're not where
you are because you haven't done it.
You haven't done the work. You might not
be talented enough to do it. Like you
you might be you might be liking certain
parts of the music game but not other
parts. It's okay to do. It's okay to
have momentary micro moments of
self-doubt. It is not allowed to have
consistent dwelling and consistent
beating yourself up for dumb [ __ ] Wolf.
So, what I need from you is to
understand who gives a [ __ ]
Like, I mean, at 34 years old, I had
tiny bit of money in savings. I had
built a huge business for my dad, but I
was not financially strong. I had I had
very little to show for my 12-year
insane
commitment and talents other than the
self-fulfillment of why I even did it,
which was I wanted to support my dad and
my mom and all those good things. And
and I could have [ __ ] cried.
I could have re by the way if anyone
deserved to cry at 34. Like a lot of
people here are crying that they don't
have the money, the fame, the happiness
that they want at 34, but they didn't do
[ __ ] I did [ __ ] I built my parents'
life for them on some real [ __ ]
And yet I chose not to cry and started
from scratch and built what this is
today. to remind all three of you, Ezra,
Aaron, Mike, who have not been here for
15 years, this [ __ ] company that has
2,000 employees and does a $360 million
in revenue started in a conference room
smaller than that conference room
because I couldn't afford to pay rent
anywhere on Earth to start the company.
and Marcus David Zang, two guys you guys
know, and Kevin Stats, who you don't
know, and Sam Tagert, who you don't
know, literally didn't get paid. And AJ
AJ
AJ,
I had to barter. I had to barter
doing consulting and marketing for a
hotel in Midtown so that AJ could stay
in a crappy hotel room as a place to
stay. This is real [ __ ] I was 34. Young
Wolf signed a signed artist. That's
incredible. Wolf, start being happy
about what you've accomplished instead
of crying about what you haven't
accomplished. You've accomplished
something thousands of people watching
this right now wish they could. Be a
signed musician. If you're not happy
where your fans are at, [ __ ] get to
work. Reply to every DM you've ever
gotten on social. Reply to every comment
you've ever got on social. Go backwards
now and like and reply to every content
comment you've ever gotten.
Start now. Start now at 34. Start now at
44. Start now at 55. Start now at 66.
Start now at 77. That's the [ __ ]
game.
You speak to tripling down on LinkedIn.
What is the proper etiquette when
posting about your side hustle when your
upper management is watching every post
and move you make?
Here are your options. One, create a
pseudo like you know like isn't right
Charles Dickens real name is not Charles
Dickin, right? That was his pseudony
right that whole thing. So you create
the new version of that with AI like
with AI you can change your voice and
your facial features and you could be
like a different person on your side
hustle. Like new shit's happening.
Number two, you could go allin and just
deal with the ramifications, right?
Which is like the consequences. You can
go to HR and be like, I'm doing this
side hustle. It does not affect my job.
Erin, you know this. I would be okay
with that as long as you weren't doing
consulting for a competitor of our
clients.
Most bosses are not like that. I get
that. Or you could set up the side
hustle under your spouse, your
girlfriend, your boyfriend, your sister,
your brother, and they could be part of
it more. And you could kind of position
it as like I'm just helping my brother
beat even though it's yours. Um those
three ideas stand out to me real life,
you know, you can quit and go all in if
you're at that place we were yesterday.
I like that piece of advice. We're going
to chop up that that Sid. We're going to
have that clip for that piece of advice
of like side hustle 904. We're probably
working on that. You know what's so
funny? It won't overperform, but it's
[ __ ] advice that people need. I don't
give a [ __ ] Sid handle strategy. I You
know what? I have a Oh my god. I have a
huge [ __ ] idea. I just invented right
now. I'm creating this handle. This is
real. Sid, I need you to grab it because
I'm telling you live and somebody else
is going to grab it. So, we're going to
go slow. All right. I'm going to go slow
and I can do it because whoever grabs it
here is then either going to be a great
person and give it to you, Sid, or
they're going to think they're clever
and want money for it and I'm going to
say, "Fuck you. I'm just going to use a
different handle and then ban them for
life and never be their friend."
Ready? Garyve
won't perform.
How long could it be by the way? A
handle
but
ready matters.
Yeah, you're not the best. You got that
immigrant spelling [ __ ] thing going
on. But good news, you're way better
than me.
You won't [ __ ] up if I spell it.
I Yeah, if you spell [ __ ] wrong. I'm
like, great job, Sid. I have no idea. If
I was an English teacher, everyone would
get an A.
Run on sentence. Good [ __ ] thought
process, kid.
What the [ __ ] You know, by the way,
while I'm on it, run on sentences piss
concept [ __ ] [ __ ] me up. Who gives a
[ __ ]
By the way, I'm a pioneer again. You
guys, Sid, you know this. I love dash
instead of comma, right? And now [ __ ]
chatp is all dash city once again.
Once again, the world came to be. [ __ ]
you, comma. [ __ ] you. Period. It's Dash
era. And I've been I've been dash era.
I've been in dash era for 20 [ __ ]
years.
Victoria,
run on sentences are [ __ ] I
actually think we should only do runon
sentences. And in fact, I'm putting this
flag in the ground. [ __ ] you, academia.
I'm on this. Run on sentences are a
indicator of intelligence and
creativity. I'm putting that in [ __ ]
ink.
Ross,
why are you late?
Ross, where were you in the last hour
and three minutes?
Why didn't you work out? What do you
mean working out? It's 10:03.
I know you work way more than the
average person in my ecosystem, but but
you still need to be here at 9. Yeah.
All right.
What's that?
The creative Oh, this black cap. Why?
You want to do something with it or you
want to sell it?
Oh, we got it in the shop. Do you want
to do a flash sale? Let's do this. Let's
do a flash sale. Let me teach people.
Get it ready, everybody. This is really
fun. So, these are what normally what we
at 75 bucks. We're going to do a flash
sale. Watch this, everyone. How many do
we have? I know a lot of you want this.
This is the [ __ ] bad. Wait a minute.
How do we even have these left? They
sold out in second. We held some back.
How many?
So, we have about
20. You didn't have to whisper 25. This
is going to sell in one [ __ ] second.
Put up 22 just in case there's a prop.
What are you whispering about? This
thing's going to sell. Watch this, Ezra.
This is going to sell in a hundth of a
second. I see five available. Oh, you
got the copper one. Put up the black
one. Put up 22. put up 22 [ __ ] Ezra
whispering as if we're not going to sell
all these in one second. Watch this.
Ezra gang, let's prove Ezra wrong here.
You got it, Ez.
Okay, great. Do not buy any of the Do
not buy the cap right now. Do not buy
the cap right now. I'm flashing it.
Everybody who just bought a cap, don't
do that. Jesus Christ. Stop buying the
cap.
Yeah, people. Are they all sold?
We can load more up. How many do you
have? Because I think there's one left.
There was five. That means four sold.
Are you still in that tw So we got 21.
Do 19 cuz I don't trust you. Now it's
that one sold.
All right. Jesus Christ. Everybody who
just bought that hat, I appreciate it.
But I I guess actually I'm an idiot
because they know I'm not going to
actually those people were smarter than
me. I just see what happened. They
bought it now to guarantee at 75 because
they know what they flip for on eBay.
I'm gonna or they just want it. I'm
going to now do not a very big discount
and it's be one second. They realized
they could guarantee their That was very
That's what I do in breaks. I I don't
care to pay a little more. I want the
guarantee because if you get caught Ah,
that was smart. All right, here we go.
They're at 75. You're putting up 19.
I want you to flash sale a 15% discount.
All right, that was smart by them.
If you want to get the awesome hat when
it launches, go to vfriends.comcaps
and sign up on email right now.
v.comcaps.
Oh, there it is. The flash sale's up.
Not live yet.
Oh, it's not lively. Okay. $63.75.
Here. Don't worry, I'm holding them up.
Here we go. It's a flash sale. It's
right on the bottom, everybody. You can
just click it right there. There's 19
left. This is only for 58 seconds. We're
going through the flash sale and it is
sold
out. I'm running the social and ecom
side of a retail store that's tied to a
pretty well-known personality. Videos
with them go crazy, but we're not seeing
that energy turn into online sales yet.
What would you do to turn views into
conversions when the attention is
already there?
Uh by throwing some right hooks. You
know, if the brand content's not leading
to conversion, then do some ads. Have
the personality make an ad and be like,
if I've done anything for you that has
brought value, please buy my thing.
You know, a lot of people just bought
that hat, Aaron, as a thank you because
they want to support me for all the
value I've brought them. You know what I
mean? Other people just want to make a
quick buck on eBay. Other people want to
rock the [ __ ] hat. See Quueva, great
call. He said, he said, "$13 beer, why
$63 hat?" You're absolutely right,
Sarah. See Quueva, uh, I say it here all
the time. I'm going to say this nice and
slow. Do not ever buy anything from me
ever if money is tight. Cuz the things I
sell are the least necessities. No one
needs wine and no one definitely needs
collectibles.
I mean, that's absolutely right. Do not
buy anything from me ever if you can't
afford it or money is tight ever.
Looking at all your content and stuff,
you were talking about business, I sort
of thought, right, I need to find
something I'm passionate about and the
only thing I was passionate about at the
time was making cookies with my kids.
It's still a side hustle,
but it's getting there.
It's just it consumes me. Yeah. And I've
started doing content.
You're so lucky. You're so brother. You
do know that you Aaron, you do know that
you've hit the holy grail to have
something that consumes you. Like for
example, I'm sitting here right now
doing this show for all of you, but the
only thing I'm actually thinking about
is running to the airport and getting to
Chicago because the trading card
convention is in Chicago and like Vince
is consuming me.
Yeah.
Like I've got I've got responsibilities
with Vayner X. I've got responsibilities
with Vayner Sports, the fives, helping
my dad with wine text. You are very
fortunate. You are right there. You are
right there.
You are right there, brother. You're on
the cusp. You got it. And you're so
young. I'm so pumped that you're on the
cusp at 39. That's incredible. You know,
I talk about this a lot, but I'm going
to say it again, brother. God willing,
nothing out of the ordinary. You were
going to live for another 60 years.
I hope so.
And so, for you to capture this passion
this early and something that
incorporates your kids, are you kidding
me? What a [ __ ] blessing.
Yeah, I'm living the dream.
You really are.
Just just trying to get it to the next
level.
You're going to get to enough revenue
where even though it's a lot less than
the job that you're stepping out of
right now to make this call on is making
more. But once you realize when you're
putting 80 hours into the cookie thing,
you'll be able to make as much. You're
going to make that jump. You just have
to use every minute right now to invest
in content and selling.
Uh my brother and I own a business for
three years now. I have a few employees
and you know they have problems with
money, with time, yada yada yada. And I
find myself feeling bad for them a lot.
Um that comes with firing too. Like I
fired my first employee and that was
[ __ ] brutal. Um so
brutal
I guess brutal.
I guess my question to you is how do you
handle feeling bad for people because
you can't just give them endless amounts
of money
by I I struggled with this my whole
life, Nick. Stay right there by the way,
Nick, because your video went out. Just
stay right there for a second. I
struggled with this my whole life.
Firing people has been the bane of my
existence. I I hate it to this day. I'm
49 years old. I've been doing it for 27
years. Really? Probably a little bit
more cuz from 18 to 22 I was influential
to who got fired. Uh I hate it. How do I
deal with it? By realizing that if I
don't do it, everybody else gets fired
too in the form of us going out of
business. You know what I mean? Like
that's one. The other way is you realize
that at some level there's a little ego
in it where you think they're better off
with you and you learn that if you fire
someone who you've already decided isn't
good, you you've realized that you can
actually help them a lot with the
firing. I've seen many people find
better environments for themselves than
the environments of my workplaces. Even
though my workplaces subjectively and
objectively were better work
environments, their fit in that place
was better, right? And you know, listen,
for example, my organizations are a
organizations. Some people
do better in a B organization where
they're not held up to the same standard
like it's just real life. And so I think
there's a little ego in it that we have,
me, you have to let go of. And then the
other thing you realize is one thing
that I've done way more of brother. This
may help. This is another little tip.
I used to sit on a firing for [ __ ]
years. This is embarrassing. Years.
That's Jackie. Years. And I realized I
was better off firing people a little
bit earlier and giving them more
severance
than what was really happening. Because
even though I was paying them the whole
way, they didn't know they were going to
be out of a job. And then I was so bent
out of shape of like paying them for 2
years to do nothing or do a bad job that
my appetite for a severance was like,
"Fuck you. You had a severance for two
years in real life. You haven't done
shit." And then and then I So there's
there's a lot of ways to you see where
I'm going, right? You may want to fire
like And by the way, let me say another
thing while I'm on this rant. Once you
know, it's always, you know, like it's
very rare where I'm like, I gotta fire
Ezra and then miraculously I'm like,
"No, I don't." Like, even if I don't for
like 3 months, he'll do some dumb [ __ ]
that reminded me why I needed to fire
him in the first place. Like, it is what
it is, you know? And so, honestly, bro,
I feel so equipped to answer all
questions. That's why I do these shows.
This one's interesting because it's been
hard, [ __ ] It's been hard out
here because you're right. I have a
bleeding heart. I am empathetic. I am a
people pleaser. I love people more than
my businesses.
I just You have a sense of
responsibility. And by the way, let me
give you a [ __ ] one that really got
me [ __ ] going. This is actually I'm
glad I stayed on, Nick. You're going to
like this one, brother. This is what
really got me there, Nick. I realized
that people that were remarkable and
working their [ __ ] faces off, I
wasn't able to give as much compensation
to because the [ __ ] leeches and the
bottom feeders were eating up the
dollars and I was now hurting the people
that were carrying them. It had nothing
to do with me. And that really got me
going.
Yeah. It's affecting it's affecting
other people, not just you.
Correct. Cuz I was eat the reason I got
[ __ ] up is I was willing to eat the
[ __ ] I was like, "Fuck Even though I'm
the whole [ __ ] team and I'm the guy,
I'll take less to be nice to these
people. When it hit me that it wasn't
me, it was my A players and my hardest
workers that were taking money less
money home because I was carrying I was
like, "Wait a minute. I'm doing [ __ ]
communism and socialism."
Excuse me. Yes, sir.
Do you know who the Rizzler is?
Of course. I made a piece of content
with him three months ago.
You like the Rizzler?
Show this kid my Rizzler video.
Team I'm Braden. I'm serious. So, show
Oh, the Rizzler video. Uh, Olivia, go
over there. He's going to show it to
you. Um, everybody, this is eBay. This
is literally everything that sold
yesterday. Look at the date. July 28th.
These are trading cards. The Tops
trading cards. This is exploded.
Exploded. This is like one of the
hottest intellectual property trading
card launch new launches ever. 2025
Topps Chrome. If you collect cards and
especially if you have kids, it teach
There's the Gutsy Gecko. It teaches kids
about guts. It teaches them about
balance. It teaches them about being
chill. It teaches them about being a
radical like the radical rabbit right
there. This these cards are hot. I need
you guys to get in. Become collectors.
It would mean the world to me. I think
the best part is you will be blown away.
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