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You could call success getting what you
want. I don't define it that way, but
that's how most people do. And that's
not how human relationship works, and
that's sure as hell not how you build a
business.
>> Tony Robbins. He is one of the most
respected life and business strategists
in the world.
>> Inspirational speaker and bestselling
author. Tony Robbins.
>> It's not a straight line unless a human
built it. Cuz everything grows a little
up and down like a stock, like anything
else. And but if it really grows, it
keeps growing. But it's a winding
process. And so I think the problem is
that people don't have something that
they're wanting to serve more than
themselves. Different events in my life
that I'm grateful for. I usually pick
two big ones and one small one. It could
be as simple as a smile on my daughter's
face, the wind against my skin. I'd love
to plant the seed with everyone
listening. And that is
you've been researching so much about
mindset, about neuroscience, about the
body, about nutrition, about all the
different medical things that are out
there. Is there something new that you
do with your morning routine now that is
different then? And what has really
helped accelerate your productivity,
your joy, your peace at this level with
your morning routine?
>> Well, there I have certain fundamentals
that haven't changed. You know, I think
I've you've shared with you before. The
first thing I do every single morning is
I go in freezing cold water. And I've
shared this with many people. It's not
because I'm a masochist, but uh because
it moves the lymph of your body, as you
well know, and when you jump in, it
never feels good to go in, but getting
out, you feel incredible. But I I do it
for a different reason. I do it to train
my brain to say when I say now, it means
now. When I say go, we go. I don't stand
there cuz it's cold and go maybe in a
minute when I'm ready. And and I think
I've shared with you before, I don't
think I've ever had a morning I look
forward to jumping in that water ever,
but I always do it because I've trained
my brain this is how we work. And if you
train your brain to do that every single
day, then it'll do it on the more
difficult and important things in life.
But I also then I do my priming I think
you're familiar with, which is I do 10
minutes and I pick 10 minutes because if
I said do 20 minutes or 30, I don't have
time. But if you don't have 10 minutes
for your life, you don't have much of a
life. So I do this 10-minute process.
And if people want to know it rather
than walk through it right now, they can
go to Tony Robbins/priming.
There's a video. It's free. But the
essence of it is I change my body
radically and I do three things to make
sure that my brain is primed. And what I
mean by primed is most people think
their thoughts are their thoughts. Lewis
and you and I know better because you
and I have read the studies, right?
Priming is a psychological principle
where you think thoughts and you think
they're yours, but very often they're
created by the environment. So one
example was Harvard has done multiple
studies on this and one of the studies
they did was taking people walking up to
people. They hired two actors. They
walked up to a hundred people. They had
do the exact same thing, men and women.
And what they did is they'd walk up with
a cup of coffee in their hand and they'd
look at you and go, "Here, would you
hold this for a second?" And they look
down and reach in their pocket to pull
out their phone. And most people then
take the coffee. There's nobody there.
You're not looking to give it back,
right? And then they do what they're
doing the phone. They put it back in.
They go, "Thank you so much." And they
take their coffee back and they walk
away. But then about 20 minutes later,
if you're at a mall or a school campus
or whatever, a person comes by with a
clipboard and they give you $20 and they
say, "Listen, I know this sounds crazy,
but if you'll give me 30 seconds of your
time, the $20 is yours. I need you to
read two minutes of this, literally this
little story, and then just answer three
questions for me." Here's the
interesting part.
Half the people have a reaction, more
than 80% and half have a reaction, 80%
difference. And here's the question.
They read the same story, but half the
people are handed hot coffee, half the
people handed ice coffee. And the
question they ask is, "How would you
describe the main character of the story
after they read a few paragraphs?" And
the people who are handed hot coffee say
the person is warm and genuine. 81% of
the people, 79 to 80, 79.8, 8 it's
almost it's a 1% difference you know
natural variability who are given the
ice coffee you say the person is cold
and uncaring I could tell you 20 studies
like that that would blow your mind how
your brain is conditioned or primed by
the environment and think about all
that's gone on with co of the last two
years and how many people's brains live
in fear and in my new health book I put
in there just to remind people with co
outside being 80 years old the number
one or having four or Five coorbidities
number one factor 80% of the people die
of COVID 79.8%
are obese. That's something you can do
something about. The second factor
according to the CDC is fear because
anxiety makes people get short of
breath. They freak out and their whole
nervous system starts to go shut down.
Your immune system can be shut down just
by fear alone. And so this experience of
life that we have, most people just
don't understand that you are being
primed all the time. And unless you
prime yourself, you're going to be
primed by the environment, which most
people understand that your brain right
now is being conditioned and triggered
whether you know it or not. If you're in
any social network, it's being done
continuously by algorithms. So I want to
take control of my brain. So I do three
quick things. one, I take three minutes
of those 10 minutes after I've changed
my body and I focus on three different
events in my life that I'm grateful for.
I usually pick two big ones and one
small one. It could be as simple as a
smile on my daughter's face, uh the wind
against, you know, my skin, but I really
I don't like if you ever been on a
roller coaster and you remember the
roller coaster over there, it's not the
same as remember going over the edge
like you're there. So, I do it in an
associated way and it changes your
biochemistry. Now, it sounds pretty, you
know, positive thinky. I'm going to be
grateful. But there's a value to it
because the two emotions that mess up
your business, your life, your
relationships are anger and fear. And
you can't be angry and grateful
simultaneously.
And you can't be fearful and grateful
simultaneously. So by starting my day
with that, and it's not some fake pump
up positive thinking. They're real
experiences. So it literally teaches
your body to go in that state because
otherwise the environment we're in right
now, there's a whole deal lot of
uncertainty and fear. Then real fast, I
do this three-minute process. It's kind
of like a blessing. And then three
minutes, the last three minutes are
called three to thrive where I focus on
three things I want to accomplish, but
instead of thinking I want to
accomplish, I see, feel, and experience.
It is done. I feel grateful. I celebrate
it. And it trains your brain. So in 10
minutes, I'm done. Third thing that I'll
do, I immediately send a message or a
text or an audio message to somebody as
a sincere compliment. And I don't go,
"Dude, great job." Or, "Wow, you're
cool." I say, "Hey, listen. I saw you on
Tuesday with those kids and I saw you
take that extra 20 minutes. No one else
did. I just want you to know I saw that.
I thought that was incredible." So, I'm
always very specific so they know it's
not just some positive thinking
call. It's sincerely doing it. It makes
me constantly look for the good in the
people I work with. Fourth thing I do is
whatever I don't want to do, the most
challenging part of the day, I want to
go handle that problem. I want to handle
that issue because after you do that,
everything has momentum. So those four
are my core. Now my workouts, what I've
done to be able to have more energy and
vitality and strength. I just finished a
book called Life Force. Spent three
years on it. And in there, I give all
the details of what to do depending upon
what your goals are and what your
direction is, stage of life, what your
are you looking for more energy or more
strength? Are you looking to extend the
quality of your life? Are you dealing
with a real disease? And you know, I did
Money Master the Game and I interviewed,
you know, at the time 50 of the smartest
people in the world financially. Ray
Dalio, Warren Buffett, etc. This time I
interviewed 167 Nobel laureates,
scientists, and the greatest
regenerative doctors on the face of the
earth. So there's nothing in here that's
my opinion. It is all science, and it's
stuff that you would think would happen
20 or 30 years in the future that's
happening either right now or the things
that are coming in the next 12 to 36
months that the FDA is currently looking
at for approval. I want I want to ask
you a follow up to one thing you
mentioned there which I think a lot of
people don't do which I think you do
incredibly well. I've seen you do this
many times. You mentioned you reach out
to someone, you'll text someone, you'll
send a voice note or a video message or
maybe you're calling them or just saying
hi to them and telling them you're
acknowledging something that they're
doing well that you appreciate. I don't
think that many people do this. Why is
this so important for you personally?
And why do you think this would help so
many people get out of themselves and
overcome anxiety and stress if they did
this even a couple of times a week? I
know you do this every day, but just a
couple texts a week. Why was this so
valuable for people?
>> Well, number one, I love people, so I
love to sincerely if you just call
someone to make a compliment and it's
not sincere, anybody can feel that. I
don't do that, you know? It's like I I
pride myself in finding the goodness in
people or the skill sets in people. And
I also know that what is acknowledged
tends to grow. So from standpoint of
that, I I want them to feel that feeling
of being appreciated. I want them to
know I see what's happening behind the
camera, so to speak. You know, it's like
that's what matters. It's not how
everybody else sees you, it's how you
really are. And then it also deepens
every relationship you have when you
sincerely acknowledge somebody and you
notice something other people don't
notice. And so it it deepens the
connection. And to me, quality of life
is a quality of two things. Your
emotions and your relationships. And you
know, if my emotions are terrible, my
relationships are going to be terrible.
But if I have great emotions and I can
extend that out to help other people,
then it just makes me feel more alive.
So I I do it for me and them. It's it's
a virtuous cycle,
>> right? Yeah. And I think if someone's
feeling, you know, stressed, the easiest
way to overcome that is do what you
said, which is focus on the things
you're grateful for and get out of
yourself and start acknowledging someone
else. And you'll you'll you'll build
that deeper relationship and feel better
in the process.
>> Yeah. And that now you got positive
momentum energy. Now you attack the most
difficult thing of your day. And when
you make that your habit, it the most
difficult thing gets smaller and smaller
because you're feeling stronger and
stronger, right? And then you have
momentum. And so now you'll attack the
next difficult thing. And it doesn't
even feel feel difficult at that point.
But the the whole secret is most of us
don't realize depending on which
researcher you buy into somewhere
between 45 and 55% of what we do is
habitual. And the great thing about
habit is you don't have to think. So I
don't know about you but the first time
I tried to drive a stick shift car when
I was a little kid like I'm supposed to
do this this this watch the rearview
mirror and the it's too much.
>> But once you learn it most of driving
99% of its habits. So now your brain is
free to do other things. That's the
value of making something habitual. The
weakness of making it habitual is you
don't grow. Right? The weakness of
making habitual is you don't feel fully
alive. So it's like you got to find that
balance in your life. But if you can
create habits that make you do the right
things for your mind, your body, your
emotion, and for others, then let those
take over. Then it becomes it's like
working out. You and I both are workout
nuts. And it's like in the early days,
it's hard to work out. At this stage of
my life or yours, if you didn't work
out, if I don't work out, my bet is
you'd be pissed off and frustrated,
right? you need to work out. It's a part
of who you are now. In the beginning
days is like the last thing I wanted to
do. But once it's in your life, that now
frees you up to use that energy for
everything else that matters in your
life.
>> Yeah, absolutely. Uh two and a half
years ago, I had I had a the privilege
of being in your your island in Fiji,
spending a about a week with a small
group of people, uh Dean and a bunch of
other guys and gals. We got to spend
some time with you and you had a
prediction. You said winter is coming.
>> Yes, I did.
>> And uh you you know Dean has told me
that you have predicted many things over
the last you know four decades in you
know the economy and what's happening in
the world and all these different
crisises. You're you're kind of on the
front lines of access to the most
brilliant people in the world. So you
you know what's happening before it
happens. And you said to us winter's
coming. You probably knew this two years
prior to that. And you said you don't
know when exactly but it's coming soon.
And then I don't know, four or five
months later, it hit and hit hard for a
lot of people. And it's still hitting
hard like you're talking about over the
last couple years. And I don't think
it's going to slow down anytime soon.
May it seems like there's might be some
hope and then boom, another wave and
then another wave of something. Whatever
it is, what did you learn from
researching in the new book with all
these different experts on how we can
really take back control of our mind,
our health in in new ways to support us
when the winter continues to hit because
it doesn't it doesn't seem like it's
going away anytime soon.
>> Well, you're hitting on a huge note. I'd
love to plant the seed with everyone
listening and that is we're about
halfway through winter. But my hope is
this is the year where that part starts
to change. But we're still in winter,
meaning so many people have been
conditioned to be fearful. So many
businesses have been shut down. Our
children been kept out of school for
such a long period of time that there's
after effects on that. And it's also you
want to be a student of history. Think
of it this way for a second. When did
mankind
really become a dominant force on earth?
When they made one distinction. I've
shared this with you when we were
private. I think I told you there's
three skills that you want to master if
you want to have an extraordinary life
no matter what decade we're in. You
know, you know, you've probably read
Oxford and many other universities are
doing these studies where they say half
the jobs we have today will be gone by
2040, which sounds like a long time, but
it's 18 years from now and that'll go
like this. And so my grandkids, my
daughter, it's like what do I want to
help them with? Well, the first skill
you got to master to be great, you know,
you're the school of greatness is the
ability to recognize patterns. When
humanity recognized the pattern of the
seasons, the whole world changed. Cuz we
went from hunter gatherers trying to
survive from place to place where we're
exposed to everything to wait a second,
if we plant in the springtime, we
protect in the summer, we reap in the
fall, and then we hang on to some of
that so we can live through the winter.
that created communities for the first
time and then eventually cities and
states and countries. So that changed
the world. What'll change a person's
life is when you realize there's also a
set of seasons in your own life. And so
think of it this way. 0 to 21 is
springtime. Things are easy to grow in
springtime. You don't have to do that
much. Growing as a kid happens
naturally. And some people live a
protected childhood. Not some of us not
so much. But overall, life is supporting
you. It's sending you, teaching you,
sharing with you. Now, when you get
from, you know, 21 to 41 or 22 to 42,
whatever range you want to talk about,
some people get there at 16, some people
get there at 25. You now are in the real
world. And now you go test what you
learned in your springtime. And it's a
hot summer and you find out, holy, a
relationship's different than I thought
it was when I'm in an intimate
relationship committed. It's not the
thing I just envisioned so easily or I'm
not as bulletproof as I thought I was.
I'm not president of the United States
already and a billionaire like I said I
was going to be when I was, you know,
19. So, you start to learn, test, figure
out what's real and it's an important
stage of life.
42 43 to 62 63 is the power of your
life. It's the reaping time. If you
worked hard in the spring and the summer
and you put yourself out there and you
planted, it's a reaping time. It's a
time when you really become a leader.
Just everyone's different some sooner or
later, but it's a great stage to
understand. And then if you're lucky,
you go from 63 to 83 and maybe 83 to 103
or the oldest living humans 119. You
have an extended final season of your
life where you get to be the mentor. You
get to share. You get to make a
difference. And maybe towards the end of
your life, people look out for you again
after you looked out for everybody else.
That's kind of the cycle of life. But
then there's a third pattern and that's
a cycle of history.
The most powerful people, by the way,
have used not only pattern recognition,
but the second skill, pattern
utilization. They see a pattern and they
use it. So you'd say, "How did Jeff
Bezos become the richest man in the
world?" And the answer is simple. He
studied the growth of the internet at an
early stage and saw how explosive it
was. It was like nothing else he could
see and he just figured any product
books was easy one to start with. But he
got himself in and then he started to
learn the real secret. that convenience
is what people value more than anything
else. And when he honed in on that one
distinction, he not only recognized the
pattern, used the pattern, the people
that are real masters create their own
patterns, right? You play everybody
else's music and then eventually you get
good enough, you can create your own
music, right? So the similar thing
happens. And so what's occurred is in
humanity is you go through there's this
seasons in nature, there's seasons in my
life and then there's seasons in
history. So watch this. This is what
gives me great optimism for everyone
watching here. First of all, winter's
not forever. No, you know, war lives
forever. Nothing everything changes and
everything ends and that means something
new occurs. You may not like it, but
that's how life is. And the good news
about winter is it's always followed by
springtime. Historically, some winters
are long, some are short, but they're
always followed by springtime. What
follows the night? The daytime. What a
cool way to set it up if you were God or
the universe, right? So, imagine for a
second, all of your listeners or
viewers, and you think about it, too.
What if you're born in 1910? Now, you
know the seasons of a person's life. So,
from 1910, the next 1920 years of your
life, you're going to be absorbing what
was happening. World War I ends. The
world looks like it's a great place. New
technology, cars, radio, and then what
happens? An explosion of abundance, the
roaring 20s. And so you're a kid. You're
14, 15 years old, and you're like, I
can't wait to get a car to go. But what
happened when that person hit the next
stage of life at 19, 20, 21 years old as
they came of age? It's 1929.
And suddenly people are jumping out of
buildings. Total depression, dust bowl,
nobody's got jobs. It looks horrific.
And it was horrific. But you did they
get a break? No. When they turn 29, it's
1939.
So think about it. Now World War II
breaks out. You and I don't remember. We
weren't there, but anybody was alive
will tell you it looked like the whole
world was going to end. Hitler was
sweeping across Europe, bombing London.
It literally looked like the world as we
know it was over. And this group of
people like millennials or Z generation
a lot of people make fun of and they go
they're you know whatever wall flowers I
forget the terms they use. And then the
millennials and Z generation argue about
you're old cuz you parked in the middle
versus the side. I mean it's it's
The same was
happening then. These people are called
flappers. They were irresponsible.
But here's the here's history and one
thought.
Good times create weak people.
Weak people create bad times. Bad times
create strong people. Strong people
create good times. That's the history of
the world over and over and over again.
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>> And so what happened is that generation
who was weak became strong because the
environment demanded it. They became the
heroes. And think of how different the
1930s and 40s were versus after the war
45 through 50 up until Kennedy 63. That
20-year period was what a lot of people
thought as the greatest time in America.
Now certainly wasn't if you're
African-American. start to become better
if you're a woman. But then think about
after Kennedy died and Robert Kennedy is
killed and Martin Luther King is killed.
Think about the 60s and the 70s, how
different they were than the 80s, '9s,
2000s.
So we go through these seasons. I could
show them to you a thousand years of
Roman history and you can see them.
There's a book I highly recommend. Um
Bill Clinton gave me this book called
Generations when I was working with him
25 years ago. about a 700page book, but
the same authors William Strauss and
Neil wrote a smaller book which might be
more helpful and I call it's called the
fourth turning. I read it in 1997 and it
shows you the seasons of history and how
everybody enters that. Like everyone's
going to have winter. Some are going to
have it in their 20s. Some are going to
have in their 40s. Some are going to
have in their 60s or 80s. Some are going
to have it when they're children. And
then we all move through these seasons
that are pretty much historic because
the older person dies. Everybody loses
that lesson. and then we tend to
unfortunately have to relearn some
lessons again. So, I want you to know
that if it looks really horrible right
now, if you follow those cycles, we're
about halfway through winter. And winter
usually starts with a financial winter,
which was I was referring to. I did not
predict the pandemic,
but there are pandemics as there were 80
years ago, right? But in addition to
that, there's always a great war and it
could be a cyber war, could be a war
with China, but there's no question we
are not done with what we're going to
deal with. In fact, I'm reading right
now, you know, one of the ways I stay on
the cutting edge is I'm constantly
studying history because, you know,
people say, you know, it it doesn't
repeat itself, but it rhymes, you know,
and this is a book that anybody who
really wants to know where the world's
going, it's Ray Dalio's newest book, The
Changing World Order. I mean, it it's
it's incredible. It's 500 years of
history. So, my whole thing is leaders
anticipate, losers react. If you can
anticipate what's coming, you can really
take advantage. If you wait till it hits
you, you're in trouble. So, I think
we're in a time where you're going to
it's going to be a better year if you're
willing to be better, right? You know,
winter can be a beautiful time, as
you've heard me say before, you can
freeze to death or you can ski and
snowboard and have a great time with
your family and build something. And so
then when spring comes, you know, you
can really take advantage. But if you
look at the world, the most successful
businesses started in a winter. 68% of
the Fortune 1000 were started in either
in a recession or a depression. I don't
care if you're talking about Disney or
Exxon in the depression or Pizza Hut or
FedEx in a recession or Apple in a
recession. So, this is your time, but
you have to get your head straight and
you got to get your energy strong. And
that's not easy when most people shoved
in their houses and isolated and heard
nothing but fear. So, you got to take
back control.
>> Absolutely. One of the things in the
sports arena that I learned growing up
was uh if you stay ready, you don't have
to get ready.
>> I love that. And you again, you've
worked with, interviewed, you're friends
with the top peak performers in the
world and in all industries. You know
them all. What are one or two practices
besides the one you talked about with
your morning routine from peak
performers that you've studied or maybe
you've implemented that keeps them
prepared so they don't have to get
ready, they stay ready.
>> Well, I think unfortunately the real
things are simple. That's why nobody
does them. So if you if you took a Ray
Dalio or or Warren Buffett, I mean
they're readers. I'm I'm a constant
reader. But I don't just read anything.
I read something that I think can give
me an edge of understanding because I
mean look at it. Louis, you and I both
know most people Jim Ran used to say, my
teacher used to say most people major in
minor things. You know, they know more
about some actress's personal life than
they know about their own physical body
or their vitality or their energy or
their emotion or their business or their
career. And so what matters a few
subjects, your body, because your energy
matters. That energy is low. Everything
I just said is worthless to you because
you're just going to go, he's talking
too fast and there's a lot going on. And
yeah, well, hopefully the future will be
better. Cuz when you're low energy, you
don't use your full intelligence or
ability. And most of us have not moved
so much because of the environment of
COVID where everybody was pretty much
locked down. And unless you live like I
did in Florida, the point of the matter
is most people that energy has been
lower. You need energy. You need
emotion. If you don't know how to master
your emotion, emotions start wars.
Emotion creates peace. Emotion get
emotion gets you laid. Emotion gets you
children. Emotion is what can make that
business work or fail. And most people
don't know how to direct their own
emotions. What's another lesson? You got
to look at your own financial world. If
you don't master it, it's going to
create enormous stress. Your
relationships are everything. As we've
already said, the your business or your
career or hopefully it's your mission.
And then there's the spiritual side of
life. So you can dig a half dozen areas
and go, let me find who's genius in this
area and let me go learn from them. Let
me go read. Let me listen to podcasts.
Let me be conscious about feeding my
brain things that are going to give me
not only inspiration but insight and
skill and tools. And everyone I know who
is not only successful but is able to
contribute back to society has a hunger
to constantly improve at least one area
of those six areas of their life. And
the most happy are the ones that hit
multiple areas. And that's why like like
one of the reasons I wrote Life Force,
richest man in the graveyard is not your
goal. You know, it's like there's an old
phrase that says, you know, a person
who's healthy has a million dreams. A
person who's not healthy has one. You
know, so I wanted to give people the
cutting edge in that area cuz it's such
a critical area.
>> Of all these different areas of life,
mastering emotions, financial world,
relationships,
what do you what do you think is the
root of of people lacking what they
really want in all those areas? Is it
the confidence? Is it the skill set? Is
it some What else do they you know, what
is the root cause of holding them back
from really growing in all those areas?
>> I think it's um couple things. One is
the biggest problem people have is they
think they're not supposed to have any.
>> And problems are the fuel for growth,
right? And so it's like if you don't
have any problems, you're either a liar
or you might call them challenges. It
feels better. I understand that.
>> But you know, anybody doesn't have
problems is either totally asleep with
the wheel or they don't have much of any
kind of a life, you know, no
responsibility, nothing they're
building. So I think the first thing is
this misnomer that if I have a problem,
there's something wrong with me or my
life. And then I think the second one is
this delusion we've sold people on that
getting what you want is going to make
you happy. You know, you could call
success getting what you want. I I I
don't define it that way, but that's how
most people do. But then there's
fulfillment. And fulfillment is living
what you're made for. It's like I think
the biggest challenge people have and
the reason they're not able to respond
to challenges, they're just thinking
about themselves. And it's not that hard
to meet your own needs. And it's
nobody's fault. I mean, these little
things in our pocket, these little mini
computers we used to call phones, I
mean, they're constantly conditioning
you to instantly get what you want. And
that's not how human relationship works.
And that's sure as hell not how you
build a business, right? It's not a
straight line. If you go to nature, you
will not see a straight line in unless a
human built it because everything grows
a little up and down like a stock, like
anything else. And but if it really
grows, it keeps growing. But it's a
winding process. And so I think the
problem is that people don't have
something that they're wanting to serve
more than themselves. That's where my
energy comes from. I don't have to work
in a day of my life. Why the hell do I
do all this crazy stuff? I got 105
companies now and I got all these
different industries cuz it's so much
more interesting to be in the game of
life and keep growing and expanding and
being challenged. That's what makes you
feel alive. And do are there problems
with 105 companies? I can promise you.
But if I thought my life was supposed to
be problem free, I would be really
stressed out. And if I was just doing it
for me, I would have stopped a long time
ago. It's like, I know you've asked me a
lot of times about confidence. You just
mentioned it again, like is it a lack of
confidence?
>> No, it's a lack of mission,
>> right? Because what what happens is when
you have something you want to serve, if
it's your child and everything's on the
line, you won't come up with answers.
You'll never come up with for yourself,
right? So, it's like having that sense
of mission and then I think the next
problem is that people think they have
to know how. I call it the tyranny of
how. Like you get all excited. I'm going
to do this and then your brain goes,
I've never done it before. Oh my god,
what do I say? I don't know how to do
this. And they tend to focus on how to
do it. And when you start with how,
you're screwed. Like Martin Luther King
had no idea how when he did his I have a
dream speech. In fact, his wife was the
one that pushed him because he was
uncertain, right? If you know the real
history, it's pretty interesting. But
the bottom line is he gets up there and
he gives his vision of how it can be
done. He talked about what needs to
happen and why. If you can figure out
what you want and why you want it, and
you get strong enough reasons, reasons
that'll drive you late at night, it'll
get you up early in the morning. And the
reasons are different. Some people do it
for nitty-gritty reasons, Jim Ran used
to say, cuz you know, some guy told him
he he borrowed money from this finance
company. I forget the name of HFC
Finance, whatever the hell it was. And
you know, he hadn't been back since he
borrowed the money, you know, so they're
calling him. In those days, they could
harass you in ways they can't today,
right? They call him, show up, embarrass
him in front of his neighbors. And so
Jim Ran, his first real chunk of money,
he told me he made because it's like he
set this goal. It was his nitty-gritty
reason. his reason to get rich was so he
could go down and pay this thing off.
And he said he went to the bank and got
it all in cash and in small bills. And
he bolted into this little HFC, you
know, finance place. And the guy who
borrowed the money was the fourth best
back. And he said, "I walked up there. I
opened I opened up this brief and I
dumped all the money all over his desk
in small bills." And I said, "Count it.
It's all there. I will never be back."
He said he was startled because I hadn't
been there since I borrowed the money.
Right. But but he did it for the
nitty-gritty. Some people do it for
their kid. Some people will do it like
we almost all do it for something more
than ourselves. Some people do it
because they like winning, right? I know
that about you, right? It's like I like
winning. I like being the best at what I
do. So, I'm not going to settle for less
than that. Why would I? Right? So, you
got to find your reasons. But if you
know what you want and you get a big
enough why, now you'll figure out how to
do it. But if you start with how, you
know, the small brain, the fear brain
goes, "Oh, I don't know what to I don't
know where to go. I don't know what to
do 90% of the time either. I know what
and why and then I try some. It doesn't
work. I try something else something
else. Now I speed it up by learning from
the best. So that's why, you know, money
master the game is a perfect example.
My companies, you know, at the time were
hundred million dollar companies. I had
one $500 million company. Now we're
doing 7 billion. I took what I learned
from these guys. I applied it not only
to my investing, I applied it to my own
businesses. Why do I reinvent the wheel
when I just learn from the best on
earth? I mean, somebody who's that good
can tell you that little 2 millimeter
thing that changes everything. So, my
life is really about learn from the
best. But I don't start with the how. I
start with the what and the why. And I
think that's the mistake most people
make. And then how do you get confident?
You do stuff. I mean, like I'll give you
an example. Speaking, you know, it's
supposedly outside of falling like the
second biggest fear people have public
speaking. And you know, you've trained
yourself, so you don't feel that
challenge. And but I don't feel that
challenge. And I not you I've done it a
million times, but I didn't feel it
early on. And the reason was I tried to
explain to people I'm not getting up
thinking about how I'm doing. If I did,
I'd probably be a horrible critic of
myself because I I can be brutal in
those ways. I'm focused on how do I
serve them? What do they need? What do
they want? How can I serve? And when
you're focused on others and how to
serve them, there's no lack of
confidence in you because if it's not
working, you just change your approach
because it's all about serving. People
that are scared to speak are thinking
constantly, how am I doing? Am I good
enough? Am I strong enough? You'll never
get confidence. Confidence comes from
doing something so confidence is tying
your shoes, right? Confidence. Michael
Jordan making a thousand shots before
you take a break every single day, six
days a week. So you look at Jordan or
you look at, you know, LeBron or you
look at anybody who's the best in the
world at what they do and you go,
"Aren't they lucky?" But if you actually
study them, you'll see they're doing
things, they're practicing in private
things that make them certain in public
and they get rewarded for what they do
in public. Yeah.
>> And you got to do the same.
>> It's interesting because public speaking
was probably my most terrifying thing. I
wasn't even able to speak in front of
like five people without stuttering and
just kind of forgetting what I wanted to
say. I couldn't get my message across.
So, I took a year of public speaking
class with Toast Masters just to get
reps in a group of people that are, you
know, going to give you positive
feedback and in a safe environment. So,
I could just get in front of a room,
practice a five-minute speech, and know
that I'm going to make mistakes. It's
interesting what you said is 100% true
about thinking about serving others
because for I think it was probably
seven years, I was I was speaking on
stages and I would still get nervous
like a day or two before. It wasn't as
bad as the first two years where it was
like a week before. Now it was only like
a day or two. And I called my my coach
at the time. His name's Chris Lee. And I
said, "I don't know why I'm speak I've
been doing this for a long enough now.
Shouldn't I be not afraid anymore?" And
he said, "You're thinking about messing
up, missing the joke, forgetting what
you're going to say in the first line,
forgetting you're thinking about how
you're looking as opposed to serving
people." And he said exact, you know,
exactly what you just said. is like when
you just know you're going to mess up.
It's not going to be perfect. You're
going to get forget that line that you
really wanted to say, but just put all
the energy on the audience, everything
starts to change. And so your your
message speaks to me because I'm an
example of that.
>> Congratulations because obviously you
kick ass in that area now. But think
about that. You just gave people the
truth, right? How do you build
confidence is action. The biggest
mistake people think they're supposed to
walk out and be good at it. And if
they're not because, you know, they
don't want any part of it. I don't want
to not look good, not be good because we
live in this social media world where
they compare themselves to people that
are bullshitting. You know, I got a
friend that owns a gym and we laugh
about this all the time. He says, "Tony,
at least two or three times." First time
he told me so. I couldn't believe it.
But I I saw it happen one time. I went
to go pick him up. We were going to have
lunch and he goes, "Look at this." And
these people would come out, a woman or
a man, they both do it. And lay out all
this stuff, take a million pictures of
themselves and then leave. They didn't
do any workout whatsoever. That's the
social media and filters on
pictures. And so people compare
themselves to not other humans. They
compare to people there's
story. And that's why so many people get
depressed when they you know there's I'm
sure you've seen the studies show the
more time people spend on social media
usually the greater levels of
frustration and anger and certainly
depression for a lot of people have
because you're comparing a world that
doesn't matter. Plus, you're being
reinforced by these algorithms in ways
that go beyond your conscious awareness.
>> What happens when we don't lean into our
fears or we just allow our fears to stay
inside of us, our insecurities to stay
inside of us for years or decades and we
never actually learn to act on them and
improve them? What happens to us if we
just allow these fears to to hold us
back?
>> Well, what happens to a muscle if you
don't use it? We say you lose it, you
don't actually lose it, but it gets
weaker and weaker, as you well know,
right? And what happens the minute you
start making demands on it? Especially
if you haven't made demands in a while,
it doesn't take much to see real muscle
growth, right? And so it's like if you
if you constantly live in fear, your
world gets smaller and smaller and it
tends to get more fearful. Like who's
more fearful? Someone has broken 10
bones in their body and healed them as a
kid or someone never broke a bone. You
know, the answer is the kids that are
overprotected are fearful all the time.
But if you've gone out in the street and
you know you gotten in a fight and you
know you busted your arm or your hand or
finger or you played football or
whatever the hell it is or boxed or
something, it's like now it's like I'm
not afraid of that crap cuz you've lived
it and there's no substitute. I always
tell people a belief is a poor
substitute for an experience. You think
you know what China is, but I take you
to China, you have a little different
experience. And so almost everything I
do is give someone an experience. That's
the reason, you know, I did the
firewalk. I still do, but did for so
many years. I did before that I used to
do skydiving, but it's hard to get
15,000 people above the sky in New York
in the middle of the night. So, I had to
come up with other tools. But the
firewalk was again giving you an
experience of something that seemed
difficult or impossible. And then you
get yourself to do it and your brain
goes, "Wait a second. If I could do
that, what else can I get myself to do?"
That psychological shift is the most
important shift that people can make.
It's a shift in your identity. Why is
identity so important for us to shape a
positive powerful identity?
>> Well, first of all, so everybody
understands what I mean by identity is
we all have a way of identifying
ourselves. We have a way of labeling
ourselves. So most of us came up with
our labels based on how we behaved. But
really smart people can do stupid
things. Really nice people can be mean.
Mean people can be nice. And so if you
judge yourself too soon, and most
people's identity, their labels for
themselves, who they think they are, has
been based on their past. and often many
years ago. And so they don't update it.
So the the metaphor I'd give for
identity is like it's your comfort zone.
It's not your goals. So if you like if
you took a temperature in the room and
said 68 degrees is my comfort zone
physically, emotionally, financially. I
want more in my relationship. I want
more physically, energy-wise. I want
more financially in my career, but this
is what I'm used to. And so what
happens? People stay in their comfort
zone for the most part. And then let's
say something happens and you dip.
You're a 68 degree. That's your
mentality. And you drop down to 62, 61,
60, somewhere around 60 or 59. The
heaters kick on and go, whoa, whoa,
whoa. You're a 68 degree. What the hell
are you doing? We've all experienced
that. All of a sudden, you go, I'm not
going to live like this anymore. I'm not
going to be in this relationship. I'm
not going to be fat like this. Boom. And
you get this drive and you start to
change. But what most people don't
understand is it happens on the upper
end, too.
Meaning, let's say you got momentum. You
start crushing it. You start doing even
better than you think. You go from 68 to
70, 8 to8. You're in 98 degrees
financially, emotionally, spiritually,
whatever the metaphor is. And then what
happens? You're going to say, "Hey, hey,
your brain, who the hell do you think
you are? You're not a 98 degree, right?
Get back to 68." And if nothing else,
the heaters stop. You lose your drive,
and that'll drift you back. And not
enough, the air conditioning can kick
on. You start to kind of sabotage
yourself till you get back to your
comfort zone. So unless you expand your
identity, change is temporary. It's like
when someone says to me, "I stopped
smoking. It's been 8 days." And I go,
"Why are you counting?" And I say, "Why
are you counting?" "So you can tell
people how long you lasted this time."
>> Like if I went to somebody and and I
said to you, "Hey, you know, Lewis, you
want a cigarette?" You're not going to
say, "What brand is it?" You're go, "No,
>> I'm not a smoker." Notice how people,
I'm not one of those. That's not my
identity.
Identity is the strongest force in the
human personality. If you look at Lance
Armstrong who has a mixed identity now
in the culture, this is a guy that had
to win and found a way to win. So when
he was told he had cancer in his lungs,
in his brain, and in his testicles, and
he rides a bike, and he's going to die,
his answer was, "No, I'm a champion. I
find the way. I will find the answer."
And he did. Now, unfortunately, he bent
the rules around the sport and it kind
of ruined his reputation obviously, but
that mentality, his identity is why he
survived. Other people told they have
cancer and they're like, "It's over."
They give up. They start arranging their
affairs. And so, that psychological
difference is the number one thing I
work with people on because unless you
expand your identity, you're going to
basically keep where you are. You might
improve a little or not. You might go up
and down a bit, but you're going to stay
within a realm. If you're going to have
an explosive breakthrough to another
level physically, mentally, financially,
spiritually, then we got to not only
give you the tools, we got to shift that
internal sense of who you really are and
have you find that you are more than
anything that's ever happened to you,
that you can handle whatever shows up,
even if it's incredibly scary or
uncomfortable.
>> One of the biggest challenge I see a lot
of people having is the identity. and
they start to have some success, they
expand, they get to, you know, 80, 85,
90, 100 degrees and start to really grow
and expand, what would you say is one of
the main factors to help people to
continue to break through to a higher
degree as opposed to going back into the
comfort zone? Is it a habit? Is it a
mindset? Is it a belief? Is it
environment? You know, what is this uh
what are those things would you say or a
couple of things to help you continue
and not fall back down? It's it's I'm
sorry to be a broken record, but it's
just the truth. It's a purpose larger
than yourself that keeps you going. If
it's only to meet your own needs, you
will drop back into your comfort zone.
I've spent most of my life as a
vagabond, right? Because I travel all
over the earth. So, in most years, I
travel to, you know, 115 cities and as
you know, most my seminars are multi-day
seminars and I go to 12 to 16 countries,
you know, like Australia three times.
And so all of a sudden COVID hits and I
had to adapt and I found this way to
adapt and now I'm reaching 10 times the
you know my largest seminar is now
900,000 people versus 15,000. I was
trying I did one football stadium in
2019 with 38,000 people 40,000 people.
It was incredible. But now that's a tiny
seminar you know cuz I couldn't put
900,000 people in any stadium, right? So
all this good comes from that
adaptation, right? Figuring out what to
do. But I think the other part of it is,
you know, during that same time, one of
the great gifts was I could find a way
to be home and still touch people's
lives so deeply and do it in a way that
was impactful. I could see it and feel
it. And in their home, I could see their
children. I mean, it's been amazing. And
now I do both. I do hybrid. I got a
thousand people in front of me in 197
countries all around me. I just want to
acknowledge you for constantly pushing
the thermometer to the next level in
your own life and uh just being uh on a
mission to be in service to so many
people to help us in all these different
areas of our life. It's really inspiring
and I'm I'm just grateful for all the
work that you do and again the model
you're creating for so many of us.
>> Thank you.
>> Uh but Tony, thank you again so much for
taking the time for uh being such an
incredible teacher to so many of us and
appreciate you being here. Tony, again,
thank you so much.
>> Well, I mean, it's scary. It's It's
yuck. Feels resistant. Fighting with
reality, believing that life should be
different. What? For me,
>> that's absurd. Yes.
>> Life is what it is. And it's it's just
kinder when we
I suppose can come to a place of
acceptance with what
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