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♪ "Ready Steady Go"
by Harry Styles ♪
Tim: Good morning.
Thank you for joining us today
at Apple Park
and welcome to WWDC.
We all look forward
to this event and this week
as we get to share our latest
platform advancements and
innovations
with our developer community
and with our users.
WWDC also gives us the chance
to celebrate our incredible
global community of developers.
The energy around Apple
platforms has never been
stronger.
Developers are building
more apps than ever
with well over 1,000 submissions
to the App Store every hour.
We're also investing
in the next generation
through 20 Apple Developer
Academies around the world
which have already helped
tens of thousands of students
begin their journeys.
And with WWDC, we hope to build
on that momentum, inspiring even
more incredible app
experiences for our users.
At Apple, we've always believed
that technology should be
personal, powerful, and easy to
use.
The tight integration
of our hardware and our software
unlocks the full potential
of each of our products.
That same philosophy drives us
to design our operating systems
to work together seamlessly
and to create a common
foundation of technologies
to help developers build great
experiences across their apps.
We've seen that when we put
powerful tools into people's
hands,
they can do extraordinary
things from extraordinary
places.
Places we only could have
dreamed of.
This is what WWDC is all about,
introducing new technologies
and innovations that push
the limits of what's possible.
Today we're looking forward
to sharing some exciting
announcements
including our latest
advancements in Apple
Intelligence and Siri.
With that, I'd like to hand it
off to Craig to get us started.
♪ "Clouds Will Carry Me To
Sleep" by Gelli Haha ♪
Craig: Let's talk
about our next set of releases
where we have
some exciting updates to share.
This year, we put our focus
into three areas.
First, improvements that make
our platforms more responsive
and easier to use
in your day-to-day life.
Second, updates in trust and
safety,
where we're building on our
commitment
to provide a safe and
trusted platform for kids.
And third, a big leap forward
for Apple Intelligence,
with an innovative architecture
that unlocks a new Siri across
platforms.
Along with many helpful features
integrated into the apps
you use every day.
This work applies to our new
releases across all of our
platforms,
from iOS and iPadOS,
to watchOS and tvOS,
visionOS and macOS.
Speaking of macOS,
for those of you that are WWDC
regulars,
you of course know that
this is the moment
where I relay the latest
exploits of Apple's crack
marketing team,
and their, shall we say,
unconventional methods
for naming macOS releases.
In this case, I'm afraid
the story is incomplete.
Last I saw them,
they just spilled out
of their recently installed
Apple Park
"experiential ideation yurt"
and piled into their microbus.
I tried to catch them,
but they just handed me
this note out the window
before motoring northward.
So here's all I've got.
♪ "Beat of the Drum"
by Homestead Wolfe ♪
"Dude, our chakra alignment
has set our compass
toward the summer of love.
But like, further.
Our corporeal forms
know no earthly tether.
We shall float on a span of gold
over infinite seas,
flying so high.
Marketing is such a great job."
Okay, well, I'm afraid
they haven't returned
and I'm lacking the sensory
amplifiers to crack this code.
So I guess the great era
of macOS names must come to an
end.
Joz: It's Golden Gate, man.
♪ "Beat of the Drum"
by Homestead Wolfe ♪
[ Laughter ]
Craig: Oh thank goodness.
Perfect.
Our next version of macOS
is macOS Golden Gate.
Alright, with that behind us,
let's start with improvements
that will make
our platforms better than ever.
Our products are an integral
part of daily life
helping us at work, at school,
at home, and everywhere in
between.
So naturally we all have high
expectations for them.
And we're always challenging
ourselves
to make our products
ever more responsive, even more
reliable,
and that much more delightful to
use.
So instead of just introducing a
host of new features,
we're also taking the features
you already rely on
and making them even better.
Because we believe
the best operating systems
aren't just built
on big breakthroughs.
They're built on sweating the
details.
To tell you more, here's Stacey.
♪ "Of Course" by Yebba ♪
Stacey: Attention to detail
has always been core to Apple's
DNA.
And this year, our teams doubled
down on our relentless
dedication
to make the experience feel
more polished and intuitive.
We scoured every part of the OS
for opportunities to refine our
systems
from the UI to the foundations.
Nothing was off limits,
no enhancement too small.
We made things faster,
smoother, even easier to use
and we took care of a bunch
of things you've been asking
about.
We're excited to share
some highlights of this work
with you.
To kick things off,
let's talk about
one of the key themes
of this effort: design.
To tell you more, here's
Shubham.
Shubham:
Last year,
we introduced our most ambitious
cross-platform design update
ever
with Liquid Glass,
which made apps and experiences
even more expressive and
delightful.
Like with all major design
updates,
there's a natural process
where we take a bold leap
forward
and then we continue to iterate.
Part of how we do this is by
listening to users and
developers.
Our team really appreciates your
feedback and we considered it
deeply
as we refined the new design
over the past year.
Now, we're making
some additional refinements
starting with updating the
foundations of how Liquid Glass
is built.
To ensure exceptional
readability, we tuned Liquid
Glass
so it diffuses complex content
behind it much more effectively,
while also creating
more depth and separation.
While we think
this is a great new default
look,
we also know that some users
would like Liquid Glass
to be even more clear,
and others prefer
a more tinted appearance.
Since everyone's preference
varies,
we're adding a new slider and
settings to adjust Liquid Glass,
so you can set it anywhere
from ultra clear to fully
tinted.
It's a whole new way to
personalize your experience
across apps.
And for developers who
have already adopted Liquid
Glass,
these customizations apply
in your apps right away.
In addition to improving Liquid
Glass, we also wanted to
reincorporate
some of the cornerstones
of macOS design
that our users have always
loved.
For example, to help better
distinguish larger groups of
controls
and text from the content
beneath them,
there is now a more uniform
toolbar across the top of apps.
This keeps text labels
and headings legible
while also providing greater
structure.
And to further refine
the structure of apps on Mac,
sidebars now expand
to the very edges of the window.
This helps reduce distractions
along the left edge.
And it delivers the same
beautiful refractions as content
scrolls underneath
to create a more expansive
feeling across your apps.
Sidebar icons also regain their
color, making it easier to
distinguish apps
and identify which window
is active in the foreground.
And every window on macOS now
has the same tighter corner
radius
ensuring greater consistency
across all of your apps,
even if they haven't been
updated.
Finally, let's talk about app
icons.
Last year, we redesigned all of
our app icons to establish
a more harmonious look
across apps and platforms.
This year, we're taking
this new design even further
by integrating additional layers
of Liquid Glass
directly into the icon artwork
itself.
Not only does the refraction
between these layers add
character to each icon,
but this new approach also makes
icons appear sharper and more
defined.
They look great in your Dock,
on your Home Screen,
or when they're putting
to an all-clear look.
Together these updates culminate
in an even more focused
and approachable experience
across your apps and across
platforms.
Now back to Stacey.
Stacey: These design
improvements are just the
beginning.
As we embarked on this journey
to raise the bar
for our products even higher,
we also spent a lot of time
digging into the fundamentals.
Things like memory usage,
CPU utilization, networking
operations, display rendering, I
could go on and on.
But really the point is this:
we optimized the parts of the
system that make a big
difference
in the responsiveness of our
products.
For example, system animations
are smoother,
like swiping between Home Screen
pages on your iPhone,
entering Mission Control, or
moving between spaces on Mac.
Plus, a lot of things are
faster.
I'll just name a few.
First, iPhone and iPad apps
launch up to 30% faster.
It's kind of unbelievable that
it could get even faster,
but the team found a way
to preload the key data
apps need when you open them,
so they're ready to go.
This applies to third-party apps
too.
And content across
the system loads faster.
For instance,
after you shot some new photos,
it used to take a beat
for them to load in your
library.
Now, new photos appear up to 70%
faster.
And when you share
those photos or other files
with a friend using AirDrop,
they'll transfer up to 80%
faster.
And browsing files and
transferring them from iPad to
an external drive
is up to five times faster,
making it just as fast
as the Finder on Mac.
We're also doing something
that will make older iPhones
feel even more responsive,
which has to do with our CPU
scheduler.
The CPU scheduler
is a key system component
that manages CPU resources
across workloads
as you use your iPhone
throughout your day.
Even when you're doing
a ton of things at once,
requiring a whole lot of
compute.
The CPU scheduler ensures the
right work is executed at
precisely the right time.
On our newer iPhones, iOS
already has an advanced CPU
scheduler.
This year we further optimized
it
so it's even more efficient when
handling performance-intensive
workloads.
And not only that, but we also
figured out a way to bring it to
older models,
all the way back to iPhone 11.
And yes, that does mean that iOS
27 is supported on iPhone 11
and all of the same iPhone
models as iOS 26.
This continues
our industry-leading support
and means iOS 27 is available
to more users than any iOS
release ever.
There's also some work we've
done
that's about getting out of your
way, clearing the path so you
can work,
communicate, and find the things
you're looking for without speed
bumps.
Like with network transitions,
we're making it more seamless
for your iPhone to transition
between cellular and Wi-Fi
networks.
We all know those moments
where you find yourself jumping
into Control Center
to manually toggle off Wi-Fi
to force a cellular connection.
Like when you walk past
your favorite coffee shop
with that extra strong
Wi-Fi signal.
Or try to go online
as you get off a flight
and realize you're still
connected to the airline's
network.
To help you avoid moments like
these, we've made your iPhone
smarter about when to stay
connected and when to switch.
And for those times when you're
in a low bandwidth situation,
sending a big photo or video in
Messages will no longer slow
your conversation.
You'll see a new send indicator
for each message
when things are taking
a little longer to go through,
giving you clarity on exactly
what has and hasn't yet been
delivered.
There's one last area I want
to mention where we've made a
big push
to help you accomplish what you
need with greater ease and
reliability.
And that's Search.
We've all had that moment
where you search for something
you know is there,
but it just won't show up.
So on iOS, iPadOS, and macOS,
we've rebuilt the foundation of
search
that powers
Spotlight, Photos, and Mail.
At its core is the search index,
a rich catalog your device
builds of all your content
so it can understand
what you have and where to find
it.
We re-architected the index
so it's more stable, more
efficient,
and more comprehensive
of content both old and new.
After you update,
our new search infrastructure
goes to work
indexing the content of your
device
so it has a complete picture
of what's already there.
And as new content comes
in, it's indexed almost
immediately.
So when you go to search,
you'll find what you're looking
for
Plus, in Mail,
a completely new ranking system
surfaces even more
relevant results in your Top
Hits.
So the email you're looking
for is more likely
to be the very first thing you
see, even if it was sent months
ago.
Those are just some highlights
of the work we've done this year
to make our products
smoother and more responsive.
There are also some great
features across your apps and
products
that we're excited to deliver,
including some we've been
hearing about from you!
Let me give you
a handful of examples.
In Photos, your iCloud shared
albums can now include
all of the photos and videos
from your latest adventures,
because your friends
on Android or Windows
can join and contribute
their own captures to the album.
And what's more, Shared Albums
now supports full-resolution
sharing.
In the Health app, Cycle
Tracking now has support for
perimenopause and menopause.
You can be notified when your
cycle patterns are suggestive of
perimenopause.
Log your related symptoms and
read educational information
so you can understand more about
what's going on with your body
and be better prepared to talk
to your doctor.
On AirPods,
we're delivering custom EQ
so you can further personalize
how your AirPods sound.
♪ "Written Into Changes"
by Avalon Emerson ♪
On Apple Vision Pro,
you can now turn panoramas
you've shot into spatial scenes
with incredible depth and
realism, making your memories
even more immersive.
And you can use those panoramas
as your environment,
surrounding yourself
with a moment that is personal
to you.
And lastly, over in Maps, we're
giving Flyover an incredible
boost.
Using aerial imagery combined
with vision intelligence models,
everything is rendered
in stunning, sharp detail.
From beautiful architectural
details to the shapes of
individual trees,
to the way light
reflects off the glass of
skyscrapers,
you'll see cities around the
world like never before.
We are thrilled about
how these improvements
touch so many parts
of the experience across our
platforms.
Now, back to Craig.
Craig: With meaningful design
improvements,
enhancements that make things
even more responsive,
and some great new features,
we think the experience you have
with your Apple products
will be more delightful than
ever.
Now let's talk about Trust and
safety.
We build products that empower
people and enrich their lives,
while helping them stay safe.
We provide end-to-end encryption
to help protect your
conversations,
strong privacy protections in
Safari,
app permissions that keep you in
control of your location,
photos, and more,
and life-saving features
like Crash Detection.
Our long-standing commitment
to safety is especially
important
when it comes to kids and teens
who rely on our devices
to stay in touch,
to explore creativity
and enhance learning,
and to build their independence
as they grow.
And as parents ourselves,
we're committed to building a
safe and trusted platform for
kids.
So this year we're taking a big
step, expanding our child safety
features
with powerful and intuitive
tools.
To tell you about
our approach, here's Sumbul.
Sumbul: Our work in this area
is grounded in two core
principles.
First, we recognize
that every child is unique,
and parents are in the best
position to decide what works
for their family.
Second, we believe in shaping
Apple's child safety features
based on expert health research.
The best available research
from clinical and
child development experts,
as well as online safety
experts, emphasizes the
importance
of balancing learning,
creativity, and connection
with establishing boundaries
around technology use.
This is critical in protecting
adequate time for in-person
social interaction,
academics, physical activity,
and sleep,
all of which are essential
for healthy child development.
The research also shows that
kids under 18 using personal
devices
benefit from age-based
protections guided by adult
supervision.
And for those under the age of
13,
access to personal devices
should be limited
and expanded
when a child is ready.
As parents, we want our kids
to develop healthy digital
habits.
To help parents accomplish this,
the American Academy of
Pediatrics created the Family
Media Plan.
And we're working with them
to adapt it into a guide for
parents
that helps them establish
those healthy digital habits
using our child safety features.
We also continue to collaborate
with researchers
to understand the impact of
technology on children's
well-being
and are committed to advancing
the science in this area.
We know many families
are looking for help
to make sure their kids
experience only what parents
think they're ready for.
Here's Raja to show
how they can get started.
Raja: As parents, we want our
kids to get started on the right
foot.
So it's important
to know that the first
and most important step is to
create a Child Account.
It immediately enables
safeguards across the system,
tailored to their age,
like blocking adult websites,
only allowing age-appropriate
media,
and setting age-based
restrictions in the App Store.
A Child Account also provides
access to powerful parental
controls.
If your kids
aren't on a Child Account today
don't worry, you can convert
their existing account.
Building off the child account,
this year we focused
on tackling the things parents
are most concerned about,
like what content our kids can
see, who they're allowed to talk
to,
when kids have access, and how
parents can guide their kids'
digital journey.
And we're providing parents
with recommendations
based on expert guidance
to help them decide
what's right for their kids.
Let's start with what content
kids can see.
On one hand, there's so many
benefits to your child having
their own device.
You rest easier since you can
stay in touch, know where they
are,
and provide them with great apps
that help them learn and grow.
But we also worry about opening
the door to too much too
quickly,
and letting kids access things
they're not ready for yet.
Starting this year, parents can
ensure their kids start focused
by giving them access to only
the content they're comfortable
with.
Then, gradually and when
appropriate, add more over time.
It begins with an easy-to-use
Setup Assistant,
where parents can choose
exactly what they want to allow.
A few essential apps, a
recommended set, or the specific
ones they want.
Over time, a child
will be ready to add more,
and parents can remain in
control.
To tell you more, here's Ann.
Ann: The best way
to stay on top of what our kids
can do
is to manage which apps
they download.
On the App Store,
every app has an age rating
that helps us parents decide if
it's appropriate for our kids.
When a child finds an app they
want, they need to ask for
permission.
Parents then decide, with
helpful context, if it's the
right app for their child
and review these requests right
in Messages with Ask to Buy.
This year we're expanding
what parents can approve
beyond apps to the web
with Ask to Browse.
Kids need to ask when they want
to view a new website.
Parents can take a closer look
before approving.
This works seamlessly across
iPhone, iPad, and Mac with
Safari.
Ask to Browse and Ask to Buy
are both on by default for kids
under 13.
Parents can also enable
these settings for teens.
How about who kids can talk to?
Parents are in control here,
too.
You can start off
with just the immediate family,
add grandparents, and as kids
grow, they want to connect with
new people.
Just like with apps,
parents can have their kids
ask for permission before
connecting with anyone new.
As parents, we also want
our kids' conversations to be
safe,
free from inappropriate content.
Today, if a child receives or
attempts to send images or
videos
that might contain nudity,
communication safety warns them
and blurs the content.
It even works on live FaceTime
calls.
This year, communication
safety also intervenes
before kids can see gore
or violent content
in shared images or videos.
Next, let's talk
about managing when your child
has access to the apps
on their personal devices.
With Screen Time today,
parents can see how much time
a child is spending on their
device.
At my house, it can be tough
to get the kids to put down
their favorite videos or games.
We know parents want to better
manage the time their kids spend
in certain apps.
So we're providing them
with a flexible and easy
new way to help them do this
with Time Allowances.
Now, front and center,
are Entertainment, Games,
and Social Media,
with a daily
time allowance recommendation
that spans all three,
giving parents a helpful
starting point.
Each of these categories
also has its own time allowance
recommendation to start with.
These are based
on a child's age and developed
with the best clinical and child
development experts,
including, as Sumbul mentioned,
the American Academy of
Pediatrics.
And we will actively work with
them
to update these recommendations
as the science evolves
and we get feedback from
parents.
When it comes to Social Media,
we know parents are concerned.
Experts recommend children
under 13 don't use Social Media,
and that parents carefully
consider when their teen is
ready.
And because every child is
unique, parents are in control
and can always adjust
any of the suggested allowances
based on what's best for their
child.
We also know
that every day isn't the same.
A school day isn't the same as a
weekend.
And when it comes
to school, we believe devices
in the classroom should be used
to support learning.
So now, parents can easily
set up a schedule
and choose which apps
are available to kids
at different times of the day.
This helps kids stay focused
when it matters, like during
school.
And Schedules work hand in hand
with Time Allowances,
letting you do things
like offer extra time
to watch a movie on the weekend.
And of course, parents have the
ability
to fully customize these
schedules to fit their family's
routines.
Parents also want
simple and intuitive ways
to guide their kids' digital
journey to be healthy and
positive.
So we've completely
redesigned Screen Time.
At a glance, parents can see how
their kids have been using their
devices.
And in the moment, parents
can quickly adjust access with
just a tap.
Now, what about the experiences
kids have when exploring within
apps?
What's possible today
in apps feels almost limitless,
from more ways
to connect with others
to AI and immersive gaming.
But as parents, we want to make
sure our children are ready for
these experiences.
While Apple's powerful controls
help parents manage
which apps
their child can access and when
it's developers
who play an important role
in ensuring kids are getting
age-appropriate experiences
within apps.
Many apps already offer
parental controls
to help shield kids
from content they shouldn't see.
We believe every app
has that same responsibility.
To help developers get started,
we offer a full suite of APIs
and resources.
For example, to help protect
against nudity and violent
content in apps
or help ensure parents approve
any new contacts in apps.
Developers can also use
the Declared Age Range API.
This allows them,
in a privacy-preserving way,
to use a child's age range to
tailor their app experience
accordingly.
These and many more resources
are available to help developers
build safer experiences for
kids.
And now back to Craig.
Craig: To sum it up, we're
giving parents powerful,
easy-to-use tools
to help manage what kids can
see,
who they can talk to,
and when they have access.
And for parents who want to
learn more, we have a new
website
that highlights all
of our child safety features
and provides answers to common
questions, including how to get
started.
Together, this makes for a big
update
underscoring our ongoing
commitment
to building a safe
and trusted platform for kids.
Now, let's turn to intelligence.
AI is incredibly powerful
technology
with the potential to shape
society in profound ways,
and, with proper care, unlock
meaningful benefits for people
everywhere.
Still, some appear
to be racing forward,
seemingly pursuing AI,
for the sake of AI, without
clear regard
for the people, all of us,
that it's ultimately meant to
serve.
At Apple, our mission has always
been to turn the potential
of advanced technology into
helpful and intuitive products
for everyone.
This has been true since the
dawn of personal computing,
and it's never been more
important than today.
We believe that truly helpful AI
must be centered around you and
your needs.
This means integrating AI
deep into the products
you use every day,
grounding it in your personal
context
and the apps you rely on,
and of course
designing it with privacy
at every step.
This is our vision for Apple
Intelligence.
And today we're taking a big
step forward with the next
generation
of Apple Intelligence that makes
your Apple products more
personal and useful.
We'll tell you about its bold
new architecture,
how it unlocks
an entirely new Siri
that's much more responsive
to your needs,
and how it makes your apps
smarter and more useful.
So let's get started
with our new architecture.
It's centered around you and the
Apple products that you use
every day.
And at the heart of Apple
Intelligence are Apple
Foundation models.
This year, we embarked
on a deep collaboration with
Google,
leveraging the technologies
behind their Gemini family of
models.
Together, we created the next
generation of Apple Foundation
models
for our integrated Apple
Intelligence experiences,
and adapted these new models
to run on-device
and on servers
using Private Cloud Compute.
These powerful server and
on-device models unlock
a huge upgrade
for Apple Intelligence
with state-of-the-art
understanding and reasoning
and multiple modalities, like
powerful image understanding and
generation.
So you can create realistic
images, edit photos like never
before,
and get answers
about visual content.
And we went further,
optimizing for the most capable
of our Apple silicon systems
with a second, even more
powerful version of our
on-device model.
This model lets supported
products understand and generate
speech,
along with understanding
text and images.
And it delivers even higher
accuracy for system-wide
dictation,
better natural language
understanding, and incredibly
expressive voices.
Next, we integrated our models
deeply into our platforms,
enabling a wide range
of system-wide capabilities.
And Apple Intelligence
securely coordinates across them
with a new system orchestrator.
These capabilities start with
personal context understanding.
Whether you're looking
at a photo from years ago
or a note you took recently,
you can find what you're looking
for
just by asking.
Behind the scenes Apple
Intelligence uses Spotlight
and its powerful semantic index,
which quickly surfaces
what you need in the moment.
And it works with any app
that integrates with it.
Plus, with broad world
knowledge, Apple Intelligence
can go out to the web
to get up-to-date information,
then use Private Cloud Compute
to generate an answer
whether you're researching for
school
or brainstorming for a party.
And with App Actions, Apple
Intelligence can draw on the app
toolbox
to find the right tools from
your apps to complete your
request.
Like when you're drafting
an email from scratch
or editing and sharing a set of
photos.
Finally, with on-screen
awareness, Apple Intelligence
can tailor
its assistance in the moment
based on the app you're using
and what you're doing.
This powerful new architecture
unlocks a wide range of helpful
experiences,
from an all-new Siri
to intelligent features
across your most used apps.
And because they're available
system-wide,
they're even more useful
for the things you do every day.
Of course, like everything we do
at Apple, this architecture is
built privacy-first.
Today, many AI providers
talk about privacy,
but by default,
most of them retain
your personal interactions,
leaving the onus on you
to defend your privacy,
like using temporary chats,
deleting conversations,
or even turning off
entire features.
At Apple, we believe privacy
in AI is non-negotiable.
Apple Intelligence
uses on-device processing,
as well as
Private Cloud Compute,
which ensures your data is not
stored or accessible to Apple or
anyone else.
Your data is only used
to execute your request.
And outside experts can continue
to verify this promise at any
time.
Now we're excited
to show you all the ways that
Apple Intelligence elevates your
Apple products, starting with an
all-new Siri.
To tell you more,
here's Mike.
♪ "you open my eyes"
by Tennyson ♪
Mike: Siri is the personal
assistant that helps you get
things done just by asking.
Still, we know there are times
when you expect more from Siri,
so we've rebuilt Siri
with powerful AI at the core.
And today we're introducing
an entirely new version of Siri,
unlocked by Apple Intelligence.
We call it Siri AI.
Siri AI uses our new Apple
Intelligence capabilities,
and you can tap into them
in the same ways you access Siri
today,
like by saying, "Hey Siri."
This includes personal
context understanding,
app actions, on-screen
awareness, image understanding,
and access to
broad world knowledge.
So Siri is now
a profoundly more capable
assistant
that helps you find what you
need and gets more done.
It's also more conversational,
so you can go back and forth
like never before and get
detailed, engaging answers.
As you have these rich
conversations, you can refer
back
to them with a new dedicated
Siri app.
And not only that, now Siri
offers helpful Visual
Intelligence across platforms.
Along with integrated tools,
so you can write and edit with
Siri
virtually anywhere you type.
As you get more done with Siri,
you'll notice how it looks fluid
and intuitive
with a brand-new design that
reflects the power of Apple
Intelligence.
Let's take a closer look,
starting with how Siri is a much
more capable assistant.
I want to get right into it
and show you a few things
that you can now do with Siri
in your day to day.
Let's start with something
simple but super useful.
Say you heard about a local
concert.
"When's that Suki Waterhouse
show in SF?"
Siri can draw on current world
knowledge to ground its answers
to your questions.
Okay, looks like
the concert is on July 26th.
How can I get tickets?
Okay, you have to enter
a lottery to get the tickets.
Remind me to sign up
when the lottery opens.
Okay, got a reminder.
Now let's hear
one of her new singles.
Reminders, Music, the things
you'd expect Siri to do
but now that much more capable.
♪ "Tiny Raisin"
by Suki Waterhouse ♪
Next, let's see how Siri can use
awareness of what's on your
screen.
Where is this exactly?
Here, Siri can identify the
location
of this beautiful shot along
the Santa Cruz coast.
Oh cool.
Natural Bridges State Beach.
My friend recently moved
somewhere around there.
I wonder if he's nearby.
Where's Jeff's new place?
I remember he sent
his new address,
but I really actually
don't know where it is,
and I certainly
didn't save it anywhere.
But Siri can just
find it for me. Nice.
So if I was being spontaneous,
I could say,
"Give me directions to the arch
with a stop at Jeff's."
With a little world knowledge
and some personal context,
Siri's pulling it all together.
And there you go, my route,
just like that.
Let me show you
one more example of Siri
helping me to get something
done using my personal context.
Show me photos from up
in Shasta last weekend.
Siri is searching through my
photos
to find the ones
from my family's recent ranch
trip.
Let's see.
Okay, that's a lot of cows.
Add just the ones
with Bryce, Madison, and Quinn
to our shared family album.
So without having to go
into the Photos app at all,
Siri can help me find
just the photos I had in mind -
alright, those are awesome -
and share them
with the whole family.
Easy as that.
These are just a few of the ways
that Siri AI is much more
capable.
For products that support
our most advanced on-device
model,
we have two enhancements that
are really useful throughout
your day.
First, a brand-new voice
experience that enables Siri
to sound incredible and
a lot more expressive.
Just listen.
Siri: Joz said, team,
these apricots are peak.
Have they always been this good?
Why has no one told me?
I'm telling you, man,
I've been changed.
Clear the fridge.
No, clear all the fridges.
Mike: On it, Joz.
And you can customize
Siri's voice like never before,
adjusting expressivity
and pace until it clicks.
Siri: Hi, let's find the right
voice for you.
I'll practice some things I like
to say while you listen.
Let me try this one out.
You have one new message.
Here's another one.
Your timer is set for one
minute.
Now for some directions.
At the next stop sign, turn
right.
Mike: Plus, we're making
a big update
to system-wide dictation
with a major boost in accuracy.
It's much more precise
in capturing what you say
from spelling to punctuation
and capitalization.
And because it's built
right into the keyboard,
you can use it across the
system,
whether you're texting the group
chat while you're on the subway
or thinking out loud while
using your journaling app.
All these updates to Siri extend
to CarPlay as well as AirPods.
And that's far from all.
We're going even further.
Here's Justin to tell you more.
Justin: We're enabling Siri
to be much more conversational,
so it gives you richer answers
and gets more done for you.
This goes well beyond quick
questions or one-shot tasks.
With Siri AI, you can ask for
an in-depth plan,
go back and forth
during a creative brainstorm,
get feedback on a document,
and so much more.
And this capability
is available to you system-wide.
Plus, we've tailored this
experience for each platform.
On iOS, you can swipe down
from the Dynamic Island to
search
or to start a conversation
with Siri by typing.
And of course,
you can say, "Hey Siri"
or use the side button
to get an in-depth answer.
Let me show you.
I'm excited to watch the World
Cup. Let me ask,
What's the schedule for opening
weekend of the World Cup?
There we go.
here's the schedule.
Now check this out.
I can pull down here at the
bottom
and I'm in a brand-new
conversational experience with a
lot more information.
This Brazil vs. Morocco match
will be great for a watch party.
I want to plan a watch party
for the Brazil vs. Morocco
match.
Give me iconic dishes
from both countries.
And here we go.
Now check this out.
Siri even included images.
This is a great.
I would love to make tagine.
Now I know my daughter
would like to contribute
one of her creations
to this feast.
What was that dessert
Maria mentioned recently?
Siri's searching across my
phone.
It pulled her message
right into the conversation.
Oh, coconut cookies.
Sounds amazing.
Now let's bring this all
together.
Bring this together for a
one-of-a-kind menu for my watch
party.
Okay, let's see
what Siri cooked up.
Oh I love the playful names
here.
This looks awesome.
And, Maria's coconut cookies
are included here for dessert.
I can refine this menu further
with Siri
or ask it to provide me
recipes for these dishes.
But for now, let's get
some friends in on the plan.
Send a message
to the Goal Chasers group chat
asking if they're up for
a watch party.
Include the menu.
Alright, let's see.
Siri called out the game.
I can scroll through.
I can edit this if I want.
But this looks perfect.
Let's send it.
There we go, done.
So as you just saw, Siri used
its world knowledge, helped find
personal content,
and collaborated with me to land
on a super original menu for the
party.
Now let's talk about Siri on
macOS.
It offers a conversational
experience that's just right for
the larger display.
And you can tap into it
from anywhere across your Mac,
because we're integrating Siri
into Spotlight.
Spotlight is already where you
go to find your apps, files, and
more.
And now it helps you find
answers to your questions too.
You can also kick off a
conversation with system-wide
context menus.
Just Control-click to ask Siri
about images, files, or text.
Let me give you a closer look.
Spotlight is of course great for
finding just about anything on
my Mac.
Like this folder we use to
keep track of family stuff.
Now my son is super into 3D
printing.
His school has a setup and I
want to help them expand into a
dedicated space.
I can just ask Siri for
help right from Spotlight.
How should I think about
building a makerspace in a shed?
As I typed, Spotlight recognized
this is a query for Siri.
I can press Return
and start a conversation.
Now of course this is a Mac,
so I can drag this anywhere
and resize it to see more.
There's some great info in
here for me to get started.
Now Siri can also answer
specific questions about content
on my Mac.
Like these quotes I have
for different sheds.
They're all formatted
differently,
really hard to compare.
I can select multiple files.
Bring up the context menu
and I've got a new Siri field
that I can use
to quickly ask a question
about my selection.
Compare these and help me pick
one.
Siri's analyzing the three files
and check this out.
Gave me a great table to help
visualize it and explain how
they stack up.
Let's also factor in a problem
my son hit with the old setup at
school.
Luke mentioned an electrical
problem.
Which one will fix it?
Now check this out, Siri
can also deal with my
misspelling.
Siri's searching across my
Messages and emails to find what
my son shared.
Alright, here we go.
Siri found the message and used
it to give me a clear
recommendation.
Now if I go with this
recommendation, there's a
lengthy lead time.
Go and ask Siri,
draft a friendly email to them
asking if they can
accelerate the delivery.
Now Siri is writing an email
from scratch to Modular
Workshops.
And just like that, Siri
extracted the contractor's email
and name,
called out why we picked them,
and pitched the shorter lead
time.
This is awesome.
So those are just a few ways
you can get more done with Siri
AI
across iPhone and Mac.
Now back to Mike.
Mike: We're bringing Siri AI,
including its rich
conversational experience,
to even more platforms,
like iPadOS.
And for moments when
you want to go back
to a detailed response,
you can turn to the dedicated
Siri app
across your Apple products.
The Siri app makes it easy
to revisit an existing
conversation or kick off a new
one.
And when you open it,
you can see an overview
of your conversational history,
which is synced privately with
iCloud.
So you can start chatting
with Siri on your iPhone,
pick up where you left off
on your iPad, and wrap up on
your Mac.
We're also tailoring Siri AI for
watchOS,
so you can ask questions and
take action right on your wrist.
And you can also tap into the
Siri app
using the new app grid
on Apple Watch.
On visionOS, Siri AI
takes full advantage
of the power of spatial
computing, with a 3D
visualization of Siri
that you can place anywhere in
your space.
And you don't have to say, "Hey
Siri". Just look at Siri and
start speaking.
Tell me about the show Silo and
check if I'm free when it
premieres.
We can't wait for all the ways
that rich conversations with
Siri
will elevate your experience
across our platforms.
Mike: Now, over to Seb.
Seb: There are even more ways
to get things done with Siri AI.
First, Siri now offers powerful
Visual Intelligence across our
platforms.
On iPhone, it's integrated
right into the Camera app
with a brand-new Siri mode.
It allows you to get information
and take action on what's in
front of you.
Simply tap the shutter button
to let Siri see what you see
and give you a useful response.
And you can pull down to get
rich details and ask follow-up
questions.
Your images and conversations
are saved to the Siri app,
so you can easily revisit them.
And this deep image
understanding is powered by
Apple Foundation models
that run on Private Cloud
Compute to protect your privacy.
The Siri mode also suggests
relevant actions in the moment
based on what's in front of you.
For example, you can point
your iPhone at a plate of food
to get nutritional insights.
Or if you're grabbing a bite
with friends,
you can point your iPhone at the
bill,
then select what you ordered
to split the tab with Apple
Cash.
We're also bringing
Visual Intelligence to macOS,
where you can access it
with a dedicated keyboard
shortcut.
Then select something
on your Mac display
and type directly to Siri
to get a helpful answer.
And you can go back and forth
to learn more.
Plus it's easy to take action
with what's on your screen.
So if you're looking at a
schedule, just bring up Visual
Intelligence,
and it suggests relevant actions
like adding multiple events
to your Calendar all in one go.
On iPad, you can use Visual
Intelligence
to ask Siri about what's on your
screen, search visually, and
take action.
And it's integrated right
into the screenshot experience.
Visual Intelligence
with Siri is also coming
to visionOS where you can ask
about things just by looking at
them.
Will this work as a carry-on
for my flight in September?
[ SIRI CHIMES ]
Siri recognizes what you're
looking at and it can combine
world knowledge
and personal context
to provide a helpful answer.
Siri: Yes, the REI Flash 22 pack
should easily work as a carry-on
for your flight to Iceland
in September.
You can also ask Siri
about physical objects around
you.
Yes, your Lowa hiking boots
will physically fit
inside the REI Flash 22 pack,
but it will be a tight squeeze.
Now in addition to Visual
Intelligence, Writing Tools are
now more powerful
and integrated
into the Siri experience.
So you can write with Siri
virtually anywhere you type.
Suppose you're kicking
off a document at work.
Just describe what you need
in natural language,
and Siri can generate a draft
from scratch to get the ball
rolling.
And when you write with Siri
in Mail and Messages,
it can reflect how you usually
communicate with a specific
colleague or friend.
For example, if you normally
send your manager
quick and direct bullet points,
that's what you'll get when you
draft an email with Siri.
You can also get feedback on
your writing.
Just select what you've written,
then ask Siri how it sounds
and Siri gives you helpful tips
and suggestions to improve your
work.
What's great is as you type in
apps across the system,
Apple Intelligence now
automatically proofreads for
you.
No need to take an extra step.
And automatic proofreading
is available system-wide,
including most third-party apps.
Those are just some of the ways
that Siri AI
is deeply integrated
across our platforms,
putting a wide range of useful
tools right at your fingertips.
And now, back to Craig.
Craig: We couldn't be happier
to bring you Siri AI,
our new version of Siri powered
by Apple Intelligence.
It's more intelligent,
knowledgeable, and capable.
It enables rich conversations
and lets you refer back to them
with a dedicated app.
Plus, Siri AI has expansive
Visual Intelligence,
integrated tools for writing,
and more.
Siri AI will be available
in English to start
and will quickly expand support
for more languages.
Now, let's turn to how Apple
Intelligence is integrated
deeply across your apps.
With its new architecture
and capabilities,
it powers so many helpful
features to simplify the things
you do every day.
From browsing the web and Safari
to staying on top
of your communication and
schedule,
editing your favorite photos,
and more.
To tell you about
some of the features
Apple Intelligence powers
in apps, here's Beth.
♪ "Ismanjemanje" by Muzi ♪
Beth: With Apple Intelligence,
we're bringing your
exciting new features
across apps
like Safari, Passwords,
Messages, and more.
Let's start with Safari.
Safari was designed to help you
move fast and stay focused on
what matters.
One of the ways we're
delivering on that this year
is a simpler, smarter way
to manage your tabs.
We all know how quickly a
browsing session can lead to
lots of open tabs.
Today, Safari provides helpful
tools
like Profiles and Tab Groups
to manage your browsing.
But it can still be a lot of
work to keep track of
everything.
Now, Safari can use
Apple Intelligence to tame your
tabs
by organizing them into topics.
Safari analyzes each page,
identifies similarities,
and then brings related tabs
together,
making it easier
to find what you're looking for.
And Safari keeps you organized.
It adds new related tabs
to a topic even as you browse.
When you're done for the day,
you can close an entire topic
or save it for later as a Tab
Group.
Safari also uses Apple
Intelligence
to help you stay on top
of updates you care about.
Sometimes we keep tabs open
because we're waiting for
something,
like camp signups or a product
to come back in stock.
That can lead you to constantly
refresh to see if something's
been updated.
Now, Safari can automatically
monitor a page on your behalf
with
Notify Me.
You can use natural language
to tell Safari what you're
looking for,
and then close that tab
with peace of mind.
And later, when Safari
detects the change,
you'll get a notification
so you can take action.
Of course, all the intelligence
we're adding to Safari
is built privacy-first.
Unlike some browsers
with AI that track your every
move,
Safari helps you stay in control
of your sensitive browsing data
by not sharing it
with anyone, not even Apple.
Next, let's talk about how
Safari is even more personal.
Wouldn't it be great if you
could tailor the content of a
web page
to your particular needs and
preferences?
Like adding a button to the
toolbar to save and rate recipes
you've tried?
Now, with Describe an extension,
you can do just that.
Simply describe what you want
in natural language,
and Safari can create a custom
extension that adapts web pages
just for you.
Safari also works
with the Passwords app
to upgrade your security
using Apple Intelligence.
Passwords already alerts you
about weak and compromised
passwords,
but going to each site and
changing them can take time.
Now you can automatically
update eligible accounts
to strong passwords with just a
tap.
Behind the scenes, Passwords
uses Apple Intelligence and
Safari
to agentically take action
on your behalf,
securely navigating through each
website
to sign in and fix your
passwords, giving you peace of
mind without the hassle.
Apple Intelligence also helps
you stay on top of your
communication and schedule
with useful features that put
relevant information at your
fingertips
across Messages, Mail, Calendar,
and the Phone app right when you
need it.
Now, Messages uses Apple
Intelligence to understand the
context
of your conversations and
offers one-tap suggestions,
making it easier than ever to
get things done, like creating a
reminder or a note.
Or if someone asks for photos,
Messages helps you find the
right ones.
Just tap Search for Photos and
Messages recognizes keywords,
locations, and people named
in your library to find the best
options.
When you receive an email,
Mail also offers more capable
suggestions based on the
context,
letting you quickly take action
with your favorite apps,
including third-party apps.
Plus, Calendar now uses
Apple Intelligence to let you
add
events to your schedule, just by
describing them in natural
language.
As you type, Calendar identifies
Elena
as someone in your Contacts,
puts Magic Donuts in the
location, and adds a title.
It's also easier to edit events,
so if you update a weekly team
lunch
to every other week, the
Calendar app adjusts the
frequency for you.
Apple Intelligence also powers
a useful feature in the Phone
app.
Now when you call a business,
Call Context can proactively
surface relevant information
from across your apps.
So if you call an airline
to change your flight,
the Phone app can automatically
find your confirmation code in
Mail,
so you have exactly what you
need right when the call starts.
And the Phone app looks
at who you're calling,
not what you're saying,
to surface helpful info.
It runs entirely on device, so
nothing is shared with Apple or
anyone else.
Now, over to Cecilia to show you
a few more apps with brand-new
intelligence.
Cecilia: Let's talk
about how you can use
Apple Intelligence
to streamline the things you do
every day
in Home and Shortcuts.
Now, Apple Intelligence makes it
easier to stay on top of things
at home,
starting with accessory
notifications.
They're a great way to know
what's going on,
but they can also add up.
The Home app draws on Apple
Intelligence
to understand related
notifications as a single
activity.
So you get one notification that
continues to update as this
activity happens.
We've also got some cool new
tricks
for one of the most popular
home accessories: cameras.
The Home app can now use
Apple Intelligence to analyze
recorded clips from compatible
cameras
and generate descriptions
that summarize what happened in
them.
And because it understands
what happened in the video,
it can pull up relevant footage
from all your cameras.
So when you play a clip,
the Home app
seamlessly connects them
together to give you the whole
picture,
like what exactly has been going
on in your backyard.
This deeper level of
understanding also enables you
to search through camera clips
by what was captured.
Before you even type,
the Home app elevates
the most important clips
you might want to review
at the very top of search.
Or if you're still looking for
that one specific moment,
like a package delivery,
you can find exactly what you're
looking for across multiple
cameras.
So that's how Apple Intelligence
helps you understand what's
going on at home.
Plus, you can now view your
recorded clips
in even greater detail with 4K
resolution on supported cameras.
Another place where Apple
Intelligence
is enhancing your daily
workflows is Shortcuts.
Shortcuts helps people get more
done faster by automating all
kinds of things.
And we're taking a big step
forward
to make Shortcuts
more approachable than ever.
You can already connect
hundreds of system and app
actions
to simplify your common
multi-step tasks.
While super powerful, the
process of creating these
shortcuts
can feel, well, complicated.
So, we're making it easier than
ever by letting you simply
describe a shortcut.
Shortcuts now uses Apple
Intelligence
to reason over
your natural language
description
and assemble all the required
steps for you, just like that.
Say you want to let your partner
know
what time you'll get home
every time you leave work.
You could type something
like, when I'm leaving work,
message Pedro,
"I'm on my way" with my ETA.
Shortcuts then pulls together
the system and app actions you
need.
In this case, it creates an
automation that runs the
shortcut
when you leave your work
address,
calculates your ETA home with
Maps, and sends it with
Messages.
If you see something
you need to tweak or add,
just describe it,
and Shortcuts makes the change,
like automatically playing
your favorite podcast too.
It's the perfect superpower to
stay on top of things every day.
There's never been a better time
to try out Shortcuts.
Now I'll pass it over to Leslie
to tell you about how
Apple Intelligence
helps you express yourself.
Leslie: Apple Intelligence
helps you bring your creativity
to the next level with an
entirely new version of Image
Playground.
This year, we're reimagining
the experience
with powerful image models
at the core.
Image Playground now lets you
make high-quality images
in pretty much any style you
want, including photorealistic,
thanks to our new generative
model that runs on Private Cloud
Compute.
This is a major upgrade for
image generation across our
platforms,
giving you a more powerful way
to bring your imagination to
life.
From stunning nature scenes
to fun images using multiple
people from your Photos library.
You can also transform your
photos into endless styles
just by describing what you want
in natural language.
And with Private Cloud Compute,
your photos are never stored
or shared, even with Apple.
We're also giving you brand-new
ways to modify your images.
Let's say you're planning
a birthday party for your friend
and you want to make an image
for the invite.
You can start with a person
in your Photos library
and a simple description
to make a fun image
of her with a birthday cake.
Then describe the changes
you want to make.
And since this is a mystery
theme party,
let's make sure
she looks the part.
It's really easy to refine
your images using touch too.
Just circle over an object
to highlight it, like that cake,
to do things like move or resize
it, or describe your change in
natural language.
So with the cake selected,
you can add candles
to give it that perfect
finishing touch.
You also have more ways
to use the images you create,
like choosing the right
dimensions for what you're
working on,
including a landscape image
for your small business's
website
or a portrait image for your
flyer.
Image Playground is integrated
across the system, so it's great
for making images for things
like Messages backgrounds.
And we're bringing it
into more experiences
so you can generate contact
posters and Lock Screen
wallpapers.
Plus, you get suggestions
made just for you,
which are inspired by your
photos
with your favorite
locations and activities.
And for developers, these new
features are available with the
Image Playground API.
This all-new Image Playground
experience opens up a whole new
world
of possibilities for your
creativity.
Now over to Alok.
Alok: In addition
to the images you dream up
we're giving you brand-new
Apple Intelligence capabilities
for the photos you capture.
At Apple, we have a deep respect
for the craft of photography.
And so our goal for bringing AI
into the Photos app
is to help photographers
enhance their images
in ways that respect
the original moment.
And now, Photos can tap
into the new, more powerful
image models of Apple
Intelligence to make incredible
edits possible.
We have three features to help
make your compositions
frame-worthy.
First, the popular Clean Up tool
is getting a big upgrade,
so you can remove distractions
with better quality and more
realistic infill,
even when the scene is complex
like this.
Next, sometimes you wish you had
a little more space around your
subject,
or you need a different
aspect ratio for a project.
Now you can expand your images
with the Extend tool
to give your subjects
more breathing room
or to straighten a crooked
horizon without cropping out
anything important.
And we have one more super
impressive new editing tool.
One that builds on
Clean Up and Extend,
and our deep understanding
of spatial models,
thanks to Apple Vision Pro.
Have you ever looked at a photo
and wished
you would have had more time
to think about
the composition when you
captured it?
Maybe you accidentally framed
a sign above someone's head
or the photo would have been
more symmetrical if you'd
stepped to the right.
Or you missed eye contact with
your subject by a fraction of a
second.
Now, with Spatial Reframing,
you can fix all these things
after the photo was taken.
Let me show you how it works.
Let's take a look at a picture
I recently took of my kids.
I love this cute photo of
my son and daughter
celebrating their last day of
school,
but I wish I'd spent more time
thinking about the framing.
When I tap Edit, you'll see a
new Tools option in the lower
right.
Here I'll find all the editing
features
that use our Apple
Intelligence image models
and Private Cloud Compute,
including Spatial Reframing.
Let's tap Reframe.
Once the image loads, you'll
see that the UI is super simple.
You can interact with the photo
directly to adjust the framing.
I can touch, drag,
and the perspective shifts
as if I had repositioned the
camera in the original scene.
This capability uses
on-device spatial models
so you can preview
the effect in real time.
And as you adjust the photo,
you'll see a blur around the
edges
of the original image, which
will be filled in later by our
generative models.
And I can pinch to zoom in
closer, and there.
That looks great.
Now I'll tap Reframe.
This feature is super cool,
because it combines our advanced
on-device spatial models
with our powerful image
generation model on Private
Cloud Compute
to create the final photo.
And even better,
it only generates new content
to fill in the gaps where
the perspective has been
shifted.
This ensures that the reframed
photo stays consistent with the
original scene.
Here's the final result,
and it looks great.
As I toggle before and after,
you can see my kids are much
better framed in the scene
after moving the camera down,
and the content that was filled
in looks so natural.
It's like I was able to go back
in time
and adjust my camera
in the moment I snapped the
photo.
So those are the new
Apple Intelligence capabilities
in Photos.
And what's great is that these
features work on almost any
photo
in your library, even older
photos or photos taken with
other cameras.
And now, back to Craig.
Craig: Those are just some of
the ways that Apple Intelligence
is up-leveling so many
of the apps you use every day.
These new features across apps
will be coming to all our
Apple Intelligence-supported
languages.
And they'll be available for
free with our latest software
releases.
Some features, including image
generation, have daily usage
limits
because they rely on
powerful server models.
Increased access is available
with most iCloud+ subscription
plans,
which also include
Apple Intelligence support
for compatible home cameras.
So that's our next generation
of Apple Intelligence.
From an entirely new Siri that's
more capable and conversational,
to new ways for browsing the
web, expressing your creativity,
and editing your photos.
All with privacy built in.
This is a big step forward on
our journey to integrate
powerful AI into the core
of our platforms and make our
products even more personal and
useful.
And that's not all.
We're bringing many more
Apple Intelligence features to
our users.
This update will be supported
on the same product models
that support Apple Intelligence
today.
Our most powerful on-device
model
and the features it enables,
like expressive voices
and more advanced dictation,
will be coming to our most
capable iPhone, iPad, and Mac
systems.
Developers can start trying out
our new version of Siri today.
And for customers,
we'll be launching Siri AI
in beta later this year.
We're excited to hear your
feedback.
Siri AI will not be available
initially in the EU on iOS and
iPadOS.
We're working hard
to find a path forward
that preserves
our users' privacy and security.
In China, Siri AI and the other
new Apple Intelligence features
will not be available while we
work through regulatory
requirements.
Next, for developers, there's a
lot to be excited about,
with new tools and technologies
to help you build incredible
apps.
Now you can bring Apple
Intelligence right into your
apps
using technologies you already
know, like App Intents,
to help users surface the right
information and get things done
just by asking Siri.
For example, because
the messaging app Line
indexes its content into
Spotlight,
users can ask Siri
to help them find information
from their conversations in the
app.
Or because the calendar app,
Structured, adopts app intents,
a user can just ask Siri
to create an event and quickly
add it to their timeline, and
it's done.
And so many of you are already
building the next generation of
intelligent apps -
powerful, fast, and private
using the on-device model
through the Foundation Models
framework.
You can now use images as input
in addition to text.
Extend the model capabilities
with custom skills,
and even use models
running on servers,
all through the same Swift API.
For example,
many people ask me,
"How can you possibly do
this many presentations
and always be in some version
of a blue shirt?"
Answer: I apply advanced
technology.
With an app like Daydream,
I can select a photo from an
event
and the app can use the
on-device model to identify
every piece of my outfit.
Then it uses its deep fashion
expertise
to help me find something right
within my narrow fashion comfort
zone.
In addition to Apple Foundation
models,
you can now easily bring other
models
to run locally in your app
with the full power of Apple
silicon,
using the new Core AI framework
available on all our platforms.
That's apps and intelligence
working together.
And it comes back to what has
always made the apps you make so
great.
Rich, native experiences
now enhanced with intelligence,
not replaced by it.
Our app ecosystem
has never been more vibrant.
More developers, more apps,
more innovation than ever
before.
Like with agentic coding,
it's changing how apps get
built,
and Xcode is the best
place to build them.
The coding assistant
can now localize an entire app
and interact with simulated
devices.
And you can extend its
capabilities with custom skills.
You can also choose the model
and agent of your choice,
now including Gemini, and
connect to tools like Figma and
GitHub.
And we're reimagining how you
can test apps with the all-new
Device Hub
that brings every device,
simulated and real, into one
unified interface.
You can now simulate
multi-touch controls,
like swipe and pinch,
change your app's appearance in
one click,
and even resize it dynamically
to iterate like never before.
You'll hear much more about our
tools,
languages, and frameworks
in the Platforms State of the
Union.
And we have a big week ahead
with technical sessions,
live forums, group labs
with Apple engineers, and more.
It's going to be an amazing
WWDC.
Now, back to Tim.
Tim: Thank you, Craig, and
thanks to all of our presenters.
We're excited to bring a wide
range of improvements to each
of our platforms, making them
even more useful and delightful.
We're also continuing to provide
more features that will help
kids
enjoy their Apple products
to the fullest,
while ensuring their experiences
are most appropriate for them.
And the next generation
of Apple Intelligence
introduces new capabilities,
including Siri AI,
that delivers rich conversations
and draws upon your personal
context
to help you get more done.
This, along with our other
new features and capabilities,
will help users get
even more out of our products.
Our new OS releases will be
available as developer betas
today,
with a public beta coming next
month.
And they will be available
to users this fall.
On a personal note,
some of the greatest highlights
of my time as CEO have been
events like this.
Sharing powerful new tools with
all of you
and then seeing what you create
with them has been a constant
reminder
that imagination has no limits.
Over the years you have helped
people connect, create,
learn, and experience the world
in extraordinary new ways.
And with the incredible
capabilities we introduced today
and so many more still to come,
I truly believe the best is
still ahead.
At Apple, creating the best
products in the world
to deliver experiences
that enrich people's lives
has always been our North Star.
It's been the honor of a
lifetime to help advance that
mission with teams
whose creativity, care,
and conviction
continue to make a lasting
difference in people's lives.
Thank you all for joining us.
Let's have a great WWDC!
♪ "APPRECIATION" by Erick the
Architect♪
♪ All I need is Goodreads
and some BetterSleep ♪
♪ I keep it Calm so these
Drafts stay in Callsheet ♪
♪ I make the track, BandLab,
Asana, back to back ♪
♪ ...I never Slack, Chase money,
hit my Cash App ♪
♪ I been connected like
Tetris(R) to Depop, and RoboCop
♪
♪ tv Peacock clicking Photoshop
♪
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HubSpot, and Whatnot ♪
♪ Bump into my Township,
then post em on my TikTok ♪
♪ Can you see me on your screen?
i've been everywhere ♪
♪ Can you see me on your screen?
i can take you there ♪
♪ I know that you got a lot of
dreams, you can make it here ♪
♪ I'm loaded, loaded,
i'm loaded, i'm loaded up ♪
♪ with Gratitude, I'm on a
Journey, GeoGuessr, Tide Guide ♪
♪ it's Brilliant, how the Temple
Run it's gotta Be My Eyes ♪
♪ i Bloom colors, Luminar,
the Feather Graintouch too ♪
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Reddit on the JetBlue ♪
♪ World of Airports, i rather
KAYAK, the Gap'll give me
confidence ♪
♪ My Outlook explore Seven
continents ♪
♪ Heads Up!, this is a League of
Legends in yo Headspace ♪
♪ Move Slowly with the Rover
but my Friends know my
Fanbase'll Zoom ♪
♪ Can you see me on your screen?
i've been everywhere ♪
♪ I know that you got a lot of
dreams, you can make it here ♪
♪ I'm loaded, loaded,
i'm loaded, i'm loaded up ♪
♪ Studyplus, i SwingVision,
and Speedtest ♪
♪ i took the Steps,
the same Shop on StockX ♪
♪ the StarMaker, the skyscraper,
the Sky Guide ♪
♪ the TownsFolk that True Skate
in the Tie Dye ♪
♪ in Lyft i Roll,
the Fooda is really Too Good To
Go ♪
♪ djay Unfold, my set was cold,
i hit them Slopes ♪
♪ im on Resy, for misses and me,
i'm Noted at Nordstrom ♪
♪ and NBA, don't leave em Open!
♪
♪ the Peloton rider,
now i'm striving on the Strava ♪
♪ Transformers on the Twitch,
i gotta tip my Uber driver ♪
♪ Old Navy, all my Waze,
Warframe, Wonder which of us on
Watch Duty? ♪
♪ main Agenda, BeReal,
on AMC, i watch movies ♪
♪ Goodnotes, i Minecraft,
i'm LinkedIn ♪
♪ the Craft, is expensive,
Attentive, Wimbledon ♪
♪ Evernote, for letterheads,
the LADDER when i load it in ♪
♪ so thank you for developing
these apps for me and all my
friends ♪
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