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Have you ever read a headline that
horrified you
only to find out that your friend read
the same headline and was elated?
Crazy, right? Same headline, two totally
different truths.
How is it that two friends
can have a different interpretation of
the same headline? Can you imagine what
that looks like in a society filled with
strangers and what they can come up with
over truth?
We don't have to imagine it. We're
seeing it play out right in front of
ourselves.
We're seeing opinions treated like facts
and facts treated like attacks.
Figuring out what's true today is pretty
much an extreme sport.
You want to know what's true?
You can't handle the truth.
Yes, Jack Nicholson's movie quote. But
it's also kind of relatable here.
Because it turns out that our brain is
not built for objectivity.
Our brain is built more for survival,
stories, and shortcuts.
That means that when we're reading and
scrolling, debating and listening, we're
not processing data. We're processing
interpretations.
Through the lenses of emotions and fear
and experiences, identity, and sometimes
just wishful thinking.
This causes a lot of volatility in
truth.
I've had a front row seat to see that
volatility in truth play out online.
I have a TikTok channel with over half a
million followers and just moderating
the comment section
is a roller coaster.
I've also had to see the volatility of
truth IRL, you know, in real life.
In my financial services firm,
when people will come to us for the
first time ashamed that they fell for a
financial trend that was based more on
FOMO than on facts.
At a time when it seems like we need
truth more than ever,
it doesn't seem like we know how to get
there.
What do we do?
Well, the first thing we need to do is
we need to go back to basics. And we
need to answer question of what is
truth?
At its core, truth is a commitment. It's
a commitment to figure out what's real
around us so that we can survive and
thrive. Simple?
Hardly.
Because the second thing we need to
realize is that not all truths are
created equal.
Now, the good news is
brilliant minds over centuries of time
have had to work through what truth is
and all the different types of truth and
how to apply them to the right
situation.
The bad news is, who's nerdy enough to
go through 2,000 years of epistemology
to try to figure this out into a
framework that we can use today?
Apparently, I am.
Welcome to the four tiers of truth. I'll
introduce you to them briefly.
First, what we have is we have opinions.
Now, opinions are simply beliefs.
They might sound something like, "It's
too hot in here."
Now, as we move up the tiers of truth,
we get to assessments.
Assessments are also beliefs,
but these are beliefs that we take
action on. We're committed to act.
Now, these might sound more like, "It's
too hot in here. I'm going inside."
Now, as we continue to move up, we move
from assessments to assertions.
Now, assertions are also beliefs that
we're committed to act on.
But, the difference between assessments
and assertions
is that assertions are testable.
That means that we can figure out if
they can be proven or disproven.
Those might sound more like, "It's over
90° out here. I'm going inside."
And then we have facts, which
technically are still just beliefs,
but these are beliefs that have been
tested, proven, and reproducible by
objective third parties using
transparent sources and methodologies.
Those might sound more like, "It's 91.5°
out here. I can see it on the
thermometer, and I can read it on my
weather app. What does your weather app
say?"
So, we have our four tiers of truth.
They're different, but one thing they
all share in common is they're just
beliefs.
But that's where the commonality ends.
We need to start teasing these apart.
Opinions are wispy. Think of them like
feathers. They literally will shift as
the wind blows.
Now, when we get to assessments, these
are beliefs we're committed to. These
are sometimes something we hold onto
until we come up something that we
believe in more passionately to change
our commitment. Let's think of these
like bundles of straw.
And the more agreement we get on these
assessments, the bigger the bundles get.
And then we have assertions. Remember,
these are the ones that are testable.
So, they can be solid once they can be
proven. And so, we can look at these as
sticks.
And then there's facts. These are our
most reliable and enduring form of truth
because of the rigor that they're
willing to undergo and continue to
undergo. Let's think of these as bricks.
Now, I'm going to give us an assignment.
Imagine what we have to do is we have to
construct a house to protect us from all
the harsh elements of nature and the
weather.
Which material are you going to use?
Feathers, straw, sticks, or bricks?
Yeah, I'm guessing you said bricks.
Precisely. Now, let's change the
assignment just a little bit. Instead of
constructing a house, we're going to
make a pillow to rest our head on, nice
and cozy at the end of a long day.
Now, which material are we going to use?
I'm guessing you didn't say bricks.
Crazy enough though, I'm imagining while
nobody actually imagined they were going
to stick bricks inside a pillow or build
a house out of feathers.
And yet what we see is that the context
changes the material,
but all the time we're seeing opinions
and facts interchanged like they're no
different.
We have to change this.
We need to start giving these the use
that are appropriate for the kind of
truth they are. Opinions should be
reserved for things like what should we
eat tonight and how do I look?
Assessments and assertions are great
ways to find out and understand what
other people are thinking and build
agreement for going forward.
And then we need to reserve facts for
the most complex form of opportunities
to flourish. This might look like
medical triage, building airplanes, or
pretty much anything involving
electricity or large equipment.
And once we start to do this and we
start to sort it out, we start to see
the shift.
Now, opinions can be like pillows, warm
and cozy, and there's nothing wrong with
that. Although at the end of the day,
does gravity care about our opinion or
how cozy we are? Or if we don't know the
facts about gravity, the airplanes crash
anyway.
Facts are pretty remarkable. It's part
of how we flourish so much is because we
have facts about medicine, about
technology, about how to communicate,
and we have thrived and flourished
because of it.
Facts are remarkable. And yet for some
reason, and in society that has access
to facts at our fingertips like never
before,
somehow we're watching it turn into
reactiveness rather than reflectiveness.
We're assuming intent. We're punishing
uncertainty. And we're applauding
outrage.
What's happening? Why would this be
true?
It turns out that truth alone is not
enough.
Not even facts.
Yes, bricks can be used to construct a
really reliable and solid house.
And those very same bricks can be used
to throw through a window.
Because truth alone is like one hand
clapping.
What's missing?
Trust.
Because when we don't have trust,
instead of building up, we start tearing
down.
Why is trust so critical?
Cuz it turns out we little human beings
couldn't even build a pencil by
ourselves if we had to, let alone an
airplane.
Now, in order to turn out just about
anything, we need to cooperate with one
another, or we can't do it.
And without trust
in individuals, groups, institutions, we
won't cooperate, let alone have shared
beliefs.
So, enter nerdy endeavor number two, the
three eyes of trust.
Intention, integrity, and impact.
Now, as you look at these, the first one
when we're trying to assess trust that I
found most helpful is intention.
Understanding in a fellow human being or
groups, what are the intentions that
those folks have, and are they aligned
with our own?
Cuz if they're not, trust won't follow.
It's why we like transparency and not
hidden agendas.
I'm going to offer a challenge up for
you as we think about shifting.
What if intentions we could start to
align differently than we do today, and
stop having intentions to win, and
instead have tensions to succeed?
Winning is about being right.
Success is about a better future.
I might be able to win an argument with
my wife, but I will not succeed.
Try it on. Now, as we move from
intentions to integrity, this is when we
have the intention, but how do we know
we can trust that that person can take
that intention ethically and capably all
the way through to completion?
This is really difficult when we haven't
worked with someone before, or we don't
know who the people on the other side
are.
Two things I look for initially when I
have that experience is I look for
absolutes and accomplishments. First,
absolutes. Always, never, everyone,
definitely.
Always wear this. Never eat that.
Everyone knows those people are wrong.
That stock is definitely going to pop.
These are the linguistic equivalent of
expired milk. Beware.
Next, I look for accomplishments, not
assurances.
What's the difference? Accomplishments
are the evidence of repeatedly producing
the outcome that we intend.
We try to verify this with evidence. And
when we can see it, we have a better
chance of being able to trust.
As we move down to impact,
the more impact on what it is we care
about, the more important that trust and
truth are going to become.
For example, if the impact is, "What am
I wearing for lunch today?"
then trusting the opinion of a good
friend might be enough.
But if the impact is, "I have cancer and
I need to get appropriate treatment." I
may need to upgrade that to assessments,
assertions, and facts from doctors and
oncologists.
You see,
we all face the same challenge.
To trust everyone is a foolish plan.
To trust no one is a failed plan.
We can only get there if we start to
steward truth and trust to find the
balance.
And when we do, we can start asking
ourselves and others, "What kind of
truth is this? An opinion, an
assessment, an assertion, a fact? And is
it being used appropriately?"
And then when you're trying to assess
others, we can say, "Do I trust them?
Intention, integrity, and impact?"
And when we do, we can start to
recognize that not every claim is a
brick.
And not every brick is safe in every
hand.
And then we can walk into situations
being observers first and believers
second.
It may seem in a world that's more
tense, divided, and reactive than ever
before this problem is insurmountable.
And while misalignment of intention and
misinformation run global,
it turns out that trust and truth begin
local.
And if we can just be great stewards of
truth and trust,
not only in assessing one another
but in holding ourselves to that
standard.
Then we can start to build a better
future together than we could ever hope
for apart. Thank you. Woo!
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