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[Music] 00:01
[Applause] 00:07
[Applause] 00:22
[Music] 00:22
I would guess that most of you have been 00:25
through some kind of change in the last 00:27
few years. Am I right? 00:29
Maybe for you it was a change in your 00:33
job situation, your health, or your 00:34
relationships. 00:37
Or maybe you're on the precipice of 00:39
change right now, wondering what's next. 00:41
And it's not just in our personal lives. 00:45
Change is happening everywhere. It's in 00:47
our systems, our culture, and our 00:50
technology. And let's be honest, 00:52
sometimes change can feel exciting. 00:54
Other times it can feel messy. and 00:57
really intense. 00:59
Change doesn't just disrupt our 01:01
routines. It reaches deep into our core 01:03
and activates something within us that's 01:06
instinctive and untamed. 01:09
Change awakens the animal inside us. 01:12
What if I told you there are four main 01:16
animal archetypes? And when you know 01:18
which one shows up for you, then you can 01:20
lead change with more courage, more 01:23
compassion, and more purpose. I created 01:25
this archetype system after over 20 01:28
years implementing change and digital 01:31
transformation for Fortune 500 01:33
companies. I was really intrigued 01:35
because I noticed similar patterns 01:38
across different teams. So I wrote a 01:40
book about it and I've been all over the 01:43
country leading workshops with this 01:45
framework. 01:46
I've also learned from my own 01:48
experiences navigating major career 01:49
transitions and health challenges how 01:52
change deeply affects us and even how 01:54
our environment plays a role. 01:57
Now, I want you to think of a change 02:00
that you recently faced or maybe one 02:02
that you're going through right now. 02:04
Perhaps you moved to a new city or 02:07
you're figuring out what your next 02:09
chapter looks like or you're building a 02:10
business or learning a new skill. You 02:12
got it. 02:15
As I explain these animal archetypes, I 02:17
want you to think about which one feels 02:20
the most like you, your go-to mode when 02:22
change shows up. 02:24
Okay, let's find out. When change knocks 02:27
on your door, are you a coyote, a moose, 02:30
a bear, or an ostrich? 02:34
And here's something important. Every 02:38
one of these animals has two sides. 02:40
There's a strength side and there's a 02:43
shadow side. So keep both sides in mind. 02:46
The part that helps you move forward and 02:49
the part that might hold you back. 02:52
As Carl Young said, "Only at night is 02:54
there no shadow." 02:57
Let's start with the coyote. Coyotes 03:00
thrive in uncertainty. They've learned 03:03
to adapt in cities, mountains, and 03:05
deserts. So, if your change animal is a 03:07
coyote, it means you're a go-getter and 03:09
you embrace change. You don't want to 03:12
fall behind the curve. So, you face 03:14
change head on. Your shadow side is that 03:16
you might overlook some details or get 03:20
burned out. Does that sound familiar? 03:22
I remember working with a coyote. She 03:26
was excited about change and dove right 03:28
in. She was up at 2 a.m. pitching ideas, 03:30
always 10 steps ahead. and she'd say 03:33
things like, "Let's fail fast and 03:36
disrupt the status quo." 03:39
That was after she had like five 03:41
espressos. 03:43
Sometimes she moved too fast and not 03:45
everyone could keep up. Her strength, 03:48
agility, her shadow side was being a bit 03:51
overzealous at times. But when she 03:55
intentionally slowed down, she could 03:57
reconnect to purpose and values. She 04:01
would check in, bring others along and 04:03
get their inputs and really think about 04:05
the problems they were trying to solve. 04:08
That's why you need to understand your 04:10
shadow side. Otherwise, you might end up 04:12
like WY coyote, going too far too fast, 04:15
only to find out you're going in the 04:19
wrong direction. 04:21
So, for the coyotes out there, go ahead 04:23
and be bold. You might just need to 04:25
pause, ground yourself, and set 04:27
realistic expectations. 04:30
Let's move on to the moose. 04:33
Imagine a moose running through the 04:36
forest with its giant antlers. What 04:38
happens? 04:41
Inevitably, it gets stuck and the 04:43
antlers get locked up and entangled in 04:46
trees and other obstacles. So, if your 04:48
change animal is a moose, it means every 04:51
time you try to make progress, you hit a 04:53
wall. Ow, my antlers. That happens to a 04:56
lot of us. We want to move forward, but 05:00
we face real barriers. And moose don't 05:02
always ask for help. But that's the one 05:04
thing you might need to do because it's 05:06
really hard to get unstuck on our own. 05:09
I've met many a moose and I've been one 05:11
myself. There was one moose I worked 05:14
with. She wanted to contribute and make 05:16
an impact, but she wasn't sure how. She 05:18
didn't have access to the right tools 05:20
and resources, and her manager was very 05:22
busy. After a while, she started feeling 05:25
a little lost and discouraged. She 05:29
almost gave up. But luckily, she found 05:31
another path and asked someone else for 05:34
help. See, moose are strong, but the 05:36
shadow side can appear when they start 05:40
to feel powerless and complacent. So, if 05:42
you're out there and you're feeling like 05:45
a moose, think about where you're 05:47
getting stuck and what resources are 05:50
available. And when your antlers lock 05:52
up, the tendency might be to push even 05:54
harder. And that's not going to do much 05:57
when you're running into a brick wall. 05:59
It might be better instead to take a 06:02
breath and look at the bigger picture, 06:03
reframe what stuck means. It doesn't 06:07
have to define your whole story. 06:09
Next, we have the bear. Bears are 06:12
rational. They like to hibernate, to 06:15
evaluate a situation before making any 06:17
moves. So, don't poke the bear and rush 06:19
them. Doesn't work. If you're a bear, 06:22
you're probably wondering, "What's the 06:26
cost of change? What's the impact? What 06:28
are the consequences?" Let's think 06:30
through this more. Your shadow side 06:32
analysis paralysis. 06:35
Let me tell you about a bear I know. 06:38
He's thoughtful and practical. And when 06:40
his team decided to implement change, 06:43
the bear was like, "Whoa, slow down, 06:45
coyotes. what are we doing? We need a 06:48
plan. 06:51
And he was right. But the bear had to 06:52
learn to balance planning with 06:54
execution. 06:56
So if you're a bear, go ahead and weigh 06:58
your options. Just be mindful when 07:00
you're trading speed for certainty. And 07:02
what helps is establishing clear shared 07:05
goals, breaking them down into 07:08
actionable steps, and testing and 07:10
learning to take pressure off having a 07:12
perfect plan. 07:14
And finally, our beloved ostrich. 07:17
When it comes to change, the proverbial 07:21
ostrich prefers to bury its head in the 07:23
sand, hoping that change goes away. 07:25
So, if you're an ostrich, you might be 07:29
thinking, I just don't want to deal with 07:30
this right now. So, you disengage, you 07:32
distract yourself, maybe you hide from 07:35
change. And these are valid coping 07:37
mechanisms when we feel overwhelmed. 07:40
But they can also lead to missed 07:43
opportunities. 07:45
Someone recently confessed to me that 07:47
he's an ostrich. He had spent 10 years 07:49
in the same role and he knew the job 07:52
inside and out. But things were 07:54
changing. He had to learn new tools, new 07:56
processes, new technology. It was a 07:59
really big shift. 08:02
Well, actually, he used another sword to 08:05
describe it. 08:07
and he'd say things like, "I can't be 08:10
bothered with that right now. I'm 08:12
sticking to what I know. Why fix what's 08:15
not broken?" 08:17
But over time, the ostrich felt left 08:20
behind as the rest of the team adapted, 08:22
and it became harder to catch up. 08:25
You see, the ostrich's shadow side is 08:28
clinging on to comfort and safety just a 08:30
little too tightly and getting tunnel 08:33
vision. Well, what's their strength? If 08:35
you're an ostrich, you're probably 08:38
really good at focusing on what you 08:40
know, protecting your energy, and 08:42
holding on to tradition. 08:45
So, if you're an ostrich, no judgment. 08:48
We've all been there. Try to understand 08:50
what you're avoiding and why. 08:53
And really just get curious about your 08:56
triggers. 08:58
Or you can leverage your strength. Maybe 09:00
you do need to conserve your energy 09:03
right now and focus on other priorities. 09:05
And maybe there is something worth 09:08
preserving about tradition. 09:10
So, what do you think is your primary 09:14
change animal? And before you answer, 09:16
let me see if I can make this even 09:19
easier to understand. You're at a 09:20
crossroads. If you're the coyote, you're 09:23
gonna sprint as fast as you can. 09:25
If you're the moose, you're kind of 09:28
stuck in the mud for now. If you're the 09:31
bear, you're studying the map and you're 09:34
planning your route. And if you're the 09:37
ostrich, 09:39
you're like, "Eh, maybe later." And you 09:41
take the same familiar road. 09:45
So, what's your first reaction? 09:48
>> Excellent. 09:55
You know what's interesting is that you 09:57
might I think you might be thinking 10:00
you're hybrid possibly. 10:02
Very possible. 10:06
Like a like a bear with feathers. You 10:10
contemplate and then you withdraw. Or 10:13
like a coyote bear blend. You jump in 10:16
then you step on the brakes. Yes, we can 10:19
be a mix of all the animals but one 10:22
tends to lead the way. So, I'd keep that 10:25
in mind. And it can be situational. It 10:27
can be based on your environment and 10:30
your life stage. So, these aren't boxes 10:32
to put yourself in. They're more like 10:34
mirrors for self-reflection. 10:36
You know, it's really interesting when I 10:39
use this archetype system with teams. We 10:41
learn a lot about where people are and 10:43
what they might need. And we even learn 10:46
about relationship dynamics and 10:48
perceptions. So, for example, you might 10:51
think you're being rational like the 10:54
bear, but someone else might perceive 10:55
you as rushing into things like the 10:57
coyote. 10:59
So, our change animals help us become 11:01
more aware of ourselves and our 11:02
interactions with others. There's no 11:04
right and there's no wrong. But often 11:07
there's a choice and we can learn from 11:09
each other. We can have compassion. And 11:12
the hard part is that we can take 11:15
accountability. 11:18
So, here's your challenge. The next time 11:20
you're at a crossroads or dealing with 11:22
change, pause and ask, which animal is 11:24
driving right now? 11:27
And then ask, is this helping me or 11:30
holding me back? Do I want to stay where 11:33
I am, shift direction or perspective, 11:36
soften my approach, slow down, speed up, 11:41
or even speak up? 11:45
Because change is wild. But it can it 11:47
can lead to something better, something 11:51
new and different. 11:53
We can learn to tame our change animals. 11:55
And maybe you'll not only find your way, 11:59
you'll light the path for others, too. 12:03
Thank you. 12:07
[Applause] 12:13
[Music] 12:26

– English Lyrics

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Lyrics & Translation

[English]
[Music]
[Applause]
[Applause]
[Music]
I would guess that most of you have been
through some kind of change in the last
few years. Am I right?
Maybe for you it was a change in your
job situation, your health, or your
relationships.
Or maybe you're on the precipice of
change right now, wondering what's next.
And it's not just in our personal lives.
Change is happening everywhere. It's in
our systems, our culture, and our
technology. And let's be honest,
sometimes change can feel exciting.
Other times it can feel messy. and
really intense.
Change doesn't just disrupt our
routines. It reaches deep into our core
and activates something within us that's
instinctive and untamed.
Change awakens the animal inside us.
What if I told you there are four main
animal archetypes? And when you know
which one shows up for you, then you can
lead change with more courage, more
compassion, and more purpose. I created
this archetype system after over 20
years implementing change and digital
transformation for Fortune 500
companies. I was really intrigued
because I noticed similar patterns
across different teams. So I wrote a
book about it and I've been all over the
country leading workshops with this
framework.
I've also learned from my own
experiences navigating major career
transitions and health challenges how
change deeply affects us and even how
our environment plays a role.
Now, I want you to think of a change
that you recently faced or maybe one
that you're going through right now.
Perhaps you moved to a new city or
you're figuring out what your next
chapter looks like or you're building a
business or learning a new skill. You
got it.
As I explain these animal archetypes, I
want you to think about which one feels
the most like you, your go-to mode when
change shows up.
Okay, let's find out. When change knocks
on your door, are you a coyote, a moose,
a bear, or an ostrich?
And here's something important. Every
one of these animals has two sides.
There's a strength side and there's a
shadow side. So keep both sides in mind.
The part that helps you move forward and
the part that might hold you back.
As Carl Young said, "Only at night is
there no shadow."
Let's start with the coyote. Coyotes
thrive in uncertainty. They've learned
to adapt in cities, mountains, and
deserts. So, if your change animal is a
coyote, it means you're a go-getter and
you embrace change. You don't want to
fall behind the curve. So, you face
change head on. Your shadow side is that
you might overlook some details or get
burned out. Does that sound familiar?
I remember working with a coyote. She
was excited about change and dove right
in. She was up at 2 a.m. pitching ideas,
always 10 steps ahead. and she'd say
things like, "Let's fail fast and
disrupt the status quo."
That was after she had like five
espressos.
Sometimes she moved too fast and not
everyone could keep up. Her strength,
agility, her shadow side was being a bit
overzealous at times. But when she
intentionally slowed down, she could
reconnect to purpose and values. She
would check in, bring others along and
get their inputs and really think about
the problems they were trying to solve.
That's why you need to understand your
shadow side. Otherwise, you might end up
like WY coyote, going too far too fast,
only to find out you're going in the
wrong direction.
So, for the coyotes out there, go ahead
and be bold. You might just need to
pause, ground yourself, and set
realistic expectations.
Let's move on to the moose.
Imagine a moose running through the
forest with its giant antlers. What
happens?
Inevitably, it gets stuck and the
antlers get locked up and entangled in
trees and other obstacles. So, if your
change animal is a moose, it means every
time you try to make progress, you hit a
wall. Ow, my antlers. That happens to a
lot of us. We want to move forward, but
we face real barriers. And moose don't
always ask for help. But that's the one
thing you might need to do because it's
really hard to get unstuck on our own.
I've met many a moose and I've been one
myself. There was one moose I worked
with. She wanted to contribute and make
an impact, but she wasn't sure how. She
didn't have access to the right tools
and resources, and her manager was very
busy. After a while, she started feeling
a little lost and discouraged. She
almost gave up. But luckily, she found
another path and asked someone else for
help. See, moose are strong, but the
shadow side can appear when they start
to feel powerless and complacent. So, if
you're out there and you're feeling like
a moose, think about where you're
getting stuck and what resources are
available. And when your antlers lock
up, the tendency might be to push even
harder. And that's not going to do much
when you're running into a brick wall.
It might be better instead to take a
breath and look at the bigger picture,
reframe what stuck means. It doesn't
have to define your whole story.
Next, we have the bear. Bears are
rational. They like to hibernate, to
evaluate a situation before making any
moves. So, don't poke the bear and rush
them. Doesn't work. If you're a bear,
you're probably wondering, "What's the
cost of change? What's the impact? What
are the consequences?" Let's think
through this more. Your shadow side
analysis paralysis.
Let me tell you about a bear I know.
He's thoughtful and practical. And when
his team decided to implement change,
the bear was like, "Whoa, slow down,
coyotes. what are we doing? We need a
plan.
And he was right. But the bear had to
learn to balance planning with
execution.
So if you're a bear, go ahead and weigh
your options. Just be mindful when
you're trading speed for certainty. And
what helps is establishing clear shared
goals, breaking them down into
actionable steps, and testing and
learning to take pressure off having a
perfect plan.
And finally, our beloved ostrich.
When it comes to change, the proverbial
ostrich prefers to bury its head in the
sand, hoping that change goes away.
So, if you're an ostrich, you might be
thinking, I just don't want to deal with
this right now. So, you disengage, you
distract yourself, maybe you hide from
change. And these are valid coping
mechanisms when we feel overwhelmed.
But they can also lead to missed
opportunities.
Someone recently confessed to me that
he's an ostrich. He had spent 10 years
in the same role and he knew the job
inside and out. But things were
changing. He had to learn new tools, new
processes, new technology. It was a
really big shift.
Well, actually, he used another sword to
describe it.
and he'd say things like, "I can't be
bothered with that right now. I'm
sticking to what I know. Why fix what's
not broken?"
But over time, the ostrich felt left
behind as the rest of the team adapted,
and it became harder to catch up.
You see, the ostrich's shadow side is
clinging on to comfort and safety just a
little too tightly and getting tunnel
vision. Well, what's their strength? If
you're an ostrich, you're probably
really good at focusing on what you
know, protecting your energy, and
holding on to tradition.
So, if you're an ostrich, no judgment.
We've all been there. Try to understand
what you're avoiding and why.
And really just get curious about your
triggers.
Or you can leverage your strength. Maybe
you do need to conserve your energy
right now and focus on other priorities.
And maybe there is something worth
preserving about tradition.
So, what do you think is your primary
change animal? And before you answer,
let me see if I can make this even
easier to understand. You're at a
crossroads. If you're the coyote, you're
gonna sprint as fast as you can.
If you're the moose, you're kind of
stuck in the mud for now. If you're the
bear, you're studying the map and you're
planning your route. And if you're the
ostrich,
you're like, "Eh, maybe later." And you
take the same familiar road.
So, what's your first reaction?
>> Excellent.
You know what's interesting is that you
might I think you might be thinking
you're hybrid possibly.
Very possible.
Like a like a bear with feathers. You
contemplate and then you withdraw. Or
like a coyote bear blend. You jump in
then you step on the brakes. Yes, we can
be a mix of all the animals but one
tends to lead the way. So, I'd keep that
in mind. And it can be situational. It
can be based on your environment and
your life stage. So, these aren't boxes
to put yourself in. They're more like
mirrors for self-reflection.
You know, it's really interesting when I
use this archetype system with teams. We
learn a lot about where people are and
what they might need. And we even learn
about relationship dynamics and
perceptions. So, for example, you might
think you're being rational like the
bear, but someone else might perceive
you as rushing into things like the
coyote.
So, our change animals help us become
more aware of ourselves and our
interactions with others. There's no
right and there's no wrong. But often
there's a choice and we can learn from
each other. We can have compassion. And
the hard part is that we can take
accountability.
So, here's your challenge. The next time
you're at a crossroads or dealing with
change, pause and ask, which animal is
driving right now?
And then ask, is this helping me or
holding me back? Do I want to stay where
I am, shift direction or perspective,
soften my approach, slow down, speed up,
or even speak up?
Because change is wild. But it can it
can lead to something better, something
new and different.
We can learn to tame our change animals.
And maybe you'll not only find your way,
you'll light the path for others, too.
Thank you.
[Applause]
[Music]

Key Vocabulary

Start Practicing
Vocabulary Meanings

change

/tʃeɪndʒ/

A1
  • noun
  • - the act or process of becoming different
  • verb
  • - to become different

adapt

/əˈdæpt/

B1
  • verb
  • - to adjust to new conditions

uncertainty

/ʌnˈsɜːrtənti/

B2
  • noun
  • - the state of being uncertain

archetype

/ˈɑːrkitʌɪp/

C1
  • noun
  • - a very typical example of a particular person or thing

disrupt

/dɪsˈrʌpt/

B2
  • verb
  • - to interrupt or confuse

instinctive

/ɪnˈstɪŋktɪv/

B2
  • adjective
  • - relating to instinct

thrive

/θraɪv/

B1
  • verb
  • - to grow or develop well

overlook

/ˌoʊvərˈlʊk/

B2
  • verb
  • - to fail to notice

burnout

/ˈbɜːrnaʊt/

B2
  • noun
  • - physical or emotional exhaustion

entangled

/ɪnˈtæŋɡəld/

B2
  • adjective
  • - twisted together or caught in a tangle

hibernate

/ˈhaɪbəˌneɪt/

B2
  • verb
  • - to spend the winter in a dormant state

rational

/ˈræʃənl/

B2
  • adjective
  • - based on reasoning or logic

paralysis

/pəˈrælɪsɪs/

C1
  • noun
  • - inability to act or move

withdrawal

/wɪðˈdrɔːəl/

B2
  • noun
  • - the act of removing or taking back

compassion

/kəmˈpæʃən/

B2
  • noun
  • - sympathetic pity and concern

accountability

/əˌkaʊntəˈbɪlɪti/

C1
  • noun
  • - responsibility for one's actions

reframe

/riːˈfreɪm/

C1
  • verb
  • - to change the way something is presented

preserve

/prɪˈzɜːrv/

B2
  • verb
  • - to keep safe from harm or change

hybrid

/ˈhaɪbrɪd/

C1
  • adjective
  • - a mixture of two different things

perception

/pərˈsɛpʃən/

C1
  • noun
  • - the way one understands or interprets something

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Key Grammar Structures

  • I would guess that most of you have been through some kind of change in the last few years.

    ➔ Modal verb *would* + base verb (guess) for a polite speculation; present perfect progressive *have been* to talk about experiences up to now.

    ➔ The phrase **"have been"** marks the present perfect, showing an experience that started in the past and continues to the present.

  • Change doesn't just disrupt our routines.

    ➔ Negative present simple with auxiliary *does* + not (doesn't) + base verb (disrupt).

    ➔ The auxiliary **"doesn't"** (does + not) makes the verb **"disrupt"** negative in the present simple.

  • What if I told you there are four main animal archetypes?

    ➔ Second conditional structure *What if* + past simple (told) to imagine a hypothetical situation; present simple *are* after *there*.

    ➔ The verb **"told"** is in the past simple after *What if*, creating a hypothetical scenario (second conditional).

  • So, if your change animal is a coyote, it means you're a go‑getter and you embrace change.

    ➔ Zero conditional *if* + present simple (is) + present simple (means); present simple contraction *you're* (you are).

    ➔ The clause **"if ... is a coyote"** uses the zero conditional to talk about a general truth; **"you're"** contracts *you are*.

  • Her shadow side is that she might overlook some details or get burned out.

    ➔ Modal verb *might* + base verb (overlook) to express possibility; coordination with *or* linking two verb phrases.

    ➔ The modal **"might"** signals that overlooking details is only a *possibility*; the sentence joins two alternatives with **"or"**.

  • When change knocks on your door, are you a coyote, a moose, a bear, or an ostrich?

    ➔ Inverted question form with auxiliary *are* before the subject; use of *when* as a temporal subordinate clause.

    ➔ The auxiliary **"are"** comes before the subject **"you"** to form the question; **"when"** introduces the temporal clause **"when change knocks on your door"**.

  • If you're an ostrich, you're probably really good at focusing on what you know, protecting your energy, and holding on to tradition.

    ➔ First conditional with *if* + present simple (are) + present simple (are); adverb *probably* for probability; gerund forms (*focusing*, *protecting*, *holding*) after preposition *at*.

    ➔ The adverb **"probably"** modifies **"you're"** to express a high likelihood; the gerunds **"focusing", "protecting", "holding"** follow the preposition **"at"** as part of the phrase **"good at ..."**.

  • The next time you're at a crossroads or dealing with change, pause and ask, which animal is driving right now?

    ➔ Future time clause *the next time* + present simple (you're) to refer to a future situation; imperative verbs *pause* and *ask*; indirect question *which animal is driving*.

    ➔ The phrase **"the next time"** introduces a future condition, but the verb **"you're"** stays in the present simple; **"pause"** and **"ask"** are imperatives directing action.

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