– English Lyrics

Lyrics & Translation

[English]

People are not giving themselves a

chance to be discovered. Guys, do you

understand that you could double your

podcast audience if you guys made a

video about burgers? People don't

believe that when I say that.

>> Go deeper on that.

>> By you throwing off speed pitches, that

20%. That gives you the opportunity to

get a whole new world. If you guys just

literally told a frat story of a keg

stand, that's the video that might get 3

million views and they'd be like, "Who

are these guys? Oh [ __ ] this podcast.

Oh, I do that." Like, people want sales.

People want depth. People have

philosophies of like, I want to be on

brand. I want to be consistent.

Ideologies. It's not how the game works.

>> If there's a brand and they have a big

photo shoot coming up, like how can they

best utilize that whole campaign, that

day shoot to get as much content as

possible?

>> An intern that's there setting up the

food in the corner

for this shoot you're doing around your

[ __ ] ro nice watch

might be doing the thing that most sells

watches.

So, if you're filming everything, if

everything's meta, if everything's a

production day, I mean, most retailers

should be filming their stores daytoday,

like the security cam

footage post-p produced properly is

probably more effective than the [ __ ]

millions of dollars they're spending on

making videos and pictures to sell

[ __ ] shirts at the Gap. Like, the

people don't get it. It's like, it's

just so goddamn obvious. It's like the

mundane. It's the [ __ ] why reality TV

works. It's why influencer marketing

works. Like people are interested in

different like everyone's pumping the Do

you really [ __ ] believe your nice

photo shoot for your [ __ ] sweatpants

is what's going to get it done? That's

what every piece of content on Instagram

is.

>> Okay. So if you

>> So that the model when they sat down and

like said lettuce is [ __ ] delicious.

That's the thing.

>> Yeah. Do you think they're they're

afraid though because they're like that

isn't on brand like the luxury brand.

Yeah. That's what it is.

>> That's why they're bad marketers.

>> 100%. Yeah. Even so when you sit down

with these big boys and you're talking

to them and you're saying hey this is

what we should be doing. How much push

back are they still giving you on like

their social strategy

>> at this point in my career not a lot to

me but then they don't do it.

>> I'm in a 10 years ago they would [ __ ] on

my [ __ ] face and like push back and

yell and argue with me. And then I ended

up being right to a lot of them. So now

in these meetings, they're not really

pushing back. They're yesing me to

death, but then they're not doing it. So

their push back is more like in reality,

not in the meetings. In the verbal

meetings, like I'm also incredibly hard

to debate with because I really know too

much about what's actually happening.

Meaning when I told Pepsi that Liquid

Death, Prime Energy, and Poppy were a

problem and they're like, "No, it's

not." And then it is like you know this

is now 15 years deep

when I said Tik Tok when I said inflate

like you know it's like it gets hard

>> and I know how to talk to them now.

>> I'm not by the way I'm not trying to

like

>> I'm not trying to be cool with our

clients. It's not cool to talk to our

clients

>> when you say

>> you know what what I mean like like I'm

talking these are business meetings. I'm

not trying to put on a show

>> like I don't think it's cool to talk to

the CMOs of these clients. Like

>> corporate America people are not cool.

the world's cool. Like, this is not cool

stuff for me. This is business. So, my

meetings are very business. I'm like,

let me show you why this is good and

what this does and why you get leverage

against Walmart for retail media if you

do this and what's happening on Amazon

and like Tik Tok shop. Like, these are

business meetings. I'm animated like I

am right now. But this is not about like

show. I'm not trying to convince them.

I'm not trying to like win the debate.

We're having business meetings.

>> You said that you've changed the way

you've talked to them. You've learned

how to talk to them. So, how have your

pitches changed from when you first

started Vayner to now?

>> I know all the dumb [ __ ] they believe

in.

>> You know, back

>> give an example. Give me an example.

>> Example before was like, well, this

works. And they're like, you know, I was

like, hey, you should do Twitter and

this is why. And like, if you do

community management, they're like,

well, it how do we measure that? I

didn't even understand what they meant.

I'm like, it's common sense. This is

good to like get customers to care.

They're like, yeah, but the report,

like, what's the report that says

community management on Twitter in 2009

is ROI positive? I'm like, "What are you

talking about?"

>> Mhm.

>> And I was like, "Oh, [ __ ] This is

school."

>> Mhm.

>> Like, oh [ __ ] MmMAS, like internal

modeling, like all this fake [ __ ] I

didn't realize how many companies sell

[ __ ] to Fortune 500 companies to

justify [ __ ] behavior.

>> So now I at least can talk about I'm

like, you know how your MM will, you

know, like I could talk to the acronyms,

the rules, the way they actually work.

>> They think in like lower cost CPM is

good. I'm like, you do know when you buy

[ __ ] for less money, it's normally bad.

>> Like, if you shop at Marshalls versus

shopping at like in a like a boutique in

Soho, you're getting worse stuff.

>> You should be paying higher CPMs for

good [ __ ]

>> In day trading attention, you said that

90% of brands, they just do not get

strategy. If you could sit them down,

brand or creator, and talk to them for

60 seconds, what would you say about

social strategy? that it's the single

most important thing to do if you want

to grow your topline revenue.

>> Let's start with that. The reason it's

easy for me to say that 90% of people

and companies don't take this [ __ ]

serious is I do not believe that 90% of

people understand that being remarkable

at social means that your business will

be dramatically bigger.

I believe that many people know that if

you are remarkable at basketball, you

will make lots of money a year more than

if you're remarkable at being an

accountant.

I believe when it comes to marketing and

business, it's the reverse. Basically,

everyone's acting as being a remarkable

accountant will make you more money than

being a remarkable basketball player.

That's the point of my entire thesis.

>> They're sleeping. They're sleeping on

it.

>> They're sleeping on it. coming coming

here. I remember seeing a video and I

was like, if I'm not posting every day,

I'm not I'm not flying out here. Yes.

You know, so I' I've been on the grind.

We've been busting our ass with the pod

for the last 3 years every single day.

And it's like,

>> and then the question becomes, so that's

one. And you've gotten there. Next thing

I would look at if we were like all

first cousins and we're getting together

right now and we were like actually

ourselves but we're first cousins but

I've been busy but now we're hanging out

for four days at the at the grandpa's

and they're like and you guys are like

hey can you like really look what the

[ __ ] we're doing? I'm like okay cool

I'll do it. The next thing I would look

at is how many platforms are you on and

how do you do it on those platforms?

Right? Let's take an average 26-y old

dude like you guys. Right? How old are

you?

>> 27.

>> Nailed it. 29.

>> I'm pretty proud of that. Uh

>> but we look 26.

>> Yeah, definitely.

>> Uh you know, there's your personal life

in like dating like like what's your

what's your personal like romantic

relationship? Then there's your careers.

Then there's who are you guys as a

friend? Like are you good homies or are

you like so in your own [ __ ] right now

you can't be a great friend? Then I

don't know if you have siblings like who

are you as a sibling? Then there's the

version of you of who you are as a son,

right? And as as I'm saying this right

now, I'm sure you're going through it

and everyone's going through it. You're

better at some things and you're worse

at other things. That's called being a

[ __ ] human being. That's how I think

about Facebook, Twitter, Snapchat,

Instagram, Tik Tok, and LinkedIn. The

first thing I would look at, first I

would know cuz you just said it, you

guys were in it. But then I'd be like,

"Yeah, you're like overly focusing on

[ __ ] Tik Tok and Instagram." Because

that's actually the answer to almost

everyone. Just like physical trainers

like they all know like all the things

we have like oh everyone's quads are

[ __ ] up or everyone's glutes are like

that's how like easy it is for me to

walk into every meeting. I'm like I walk

into cool guys like you doing the thing

in a new way. I'm like these guys are

not [ __ ] paying attention to

Facebook.

>> Oh no. I I took your advice. We started

posting them now and

>> it's it's like 7 in. So we don't have

>> So it's early. You really prepped for

this.

>> Yeah, brother. I wasn't about to count.

>> You were ready for me to like flip it

and be like do you post on Facebook?

You're like, "Yes, we do." Organic.

>> But but here's what excites me. This is

We're getting in it now.

>> Then after I'm like, "Are you on

everything?" Then I'm going to look at

like, "Do you know how to do Snapchat

Spotlight? Do you know how to do

LinkedIn?" And so like, it's a very deep

game. And what would I say to everybody?

Organic social is life. Then you do

paid, then you do campaigns, then you do

influencers. And I think organic social

for most people still is like last place

if you're a big company because they

think about social media from a paid I

literally just had a meeting right

before this meeting where they were like

no no we're good we're running paid ads

on social. I'm like no no no it's

organic social and then when something

does well paid ads. Don't use media to

amplify bad creative and really hide bad

creative. Use it to amplify good

creative. Test and learn. Push money

behind with

>> Yes. But here's the key. It's not test

and learn.

>> Okay.

>> It's market every day. And when you have

winners know what to do with it.

>> Every time I post on Social Organic, I'm

trying to win. I'm not like, "Oh, let's

throw it against the wall and see what

sticks." This is not spray and prey.

>> This is [ __ ]

real to me.

>> But going at it every day, you're

getting more at bats. It's like I feel

like somebody who's kind of posting a

few times a week versus someone who's

going multiple times a day on multiple

platforms. You're just getting more

reps.

>> Yeah. And everybody's so insecure.

They'd rather have more views on one

post so they let it sit there for a

[ __ ] month. Like I don't give a [ __ ]

Like I'm trying to win out here. And so

like Yeah. I mean more at bats is more

at bats. Like everybody who's listening

right now is one piece of content away

from their life being different.

>> Do you know how insane that is?

>> It's crazy.

>> It's [ __ ] crazy.

>> But it didn't used to be like that. You

talk about the tick-tockation of

content.

>> That's right. What I now call interest

media. Content is finding people that

are interested in that content. It's not

social media. I'm not posting and every

time 80% or 60% of my people see it now.

It's like I mean every day someone's

like in my comments like, "Gary Vee,

where you been?" They hadn't seen a

piece of content from me in nine months

even though they followed me for nine

years. That's the game we're in now.

And so how would someone how should

someone think about their strategy

differently now that it's different?

>> They need to realize that it's not about

followers the same way. They need to

realize that they have to mix up their

content more to find different audiences

while doubling down on what works for

them. So I'm like what everybody does

like Gary know I have to have a niche or

I have to be consistent. I'm like me

too. That's 80% of my content but 20% of

my content is giving me a chance to

[ __ ] explode.

>> Yeah. We're going for we can Yeah, you

can go for a homer.

>> I wanted to ask you about what about

being in the culture? Like do you think

AI will ever get to a point where it's

like it can detect that or do you just

kind of got to be in the weeds?

>> Of course it can detect it. You can

literally go to chat GBT right now and

be like like which IRL live streamers

are most popping off not named

Kaisenette and Aiden Ross. Like AI is my

partner in in this work

>> because it's just information. Yeah. I

still have to be smart enough to prompt

engineer. I still have to know who the

[ __ ] Kaisenette and [ __ ] Aiden Ross

is to ask that question.

>> Yeah,

>> kids know that [ __ ] CMOs don't know

that [ __ ]

>> Yeah, 100%. Early days when you were in

these meetings and you're pitching them,

what would you say when you were batting

against companies that were much bigger

than you guys?

>> I didn't even think about them. We were

charging $5,000 a month. We were trying

to get 60,000 a year

>> when the companies that I've now become

bigger than were getting paid 8 million

a year.

>> Wow. So, okay. Okay. What does it look

like now? If if if a company comes to

you, what are you trying to do for them?

Like what is the pitch that you would

like? In a perfect world, they pick

everything. They're like, we want to do

it all. What does that look like?

>> It basically our thesis is very simple.

I do not want you to waste money on

marketing anymore. Either on the media

side or the creative side. Here is how

you should do that. You should work with

us. The end.

>> Straight and simple to the point.

>> Yeah. Straight and simple. If to your

point, if they're like, "All right,

Gary, but like we can't do everything

with you." I'm like, "Give me social,

creative, and media because that is the

game.

>> Still all social.

>> It's It's not even But you have to

understand for for Fortune 5000, it's

just becoming social."

>> Yeah. They're just starting

>> just starting to realize they should

spend more on social. That's right.

>> You're obviously talking about content

at scale, that's how you win. But if you

don't have a great strategy, do you

think that content at scale just leads

to quicker failure? You're just like,

>> "Sure." But strategy comes in shapes and

sizes. Sure. Like,

>> what's my strategy with be friends? My

strategy with befriends is to get every

single human being on Earth to know what

V friends are,

>> right? So, like,

>> and you talked about that, you said

you're like, I'm willing to do 9, 10, 11

people. I don't care. I will.

>> We love that YouTube video. I'm going to

fight for these five or 10 people. 14

new fans,

>> you know, that's real [ __ ] to me. So,

like, what's my strategy? My strategy is

scaled awareness,

>> you know, that's very broad. Underneath

that, it's like, okay, I know I can

crush with 15 to 45year-old dudes cuz

that's my demo collectors. Like, it all

gets nuanced underneath there. But,

yeah, I mean, if you don't know what the

[ __ ] you're doing, you've lost. And so,

like, but strategy comes in all shapes

and sizes. Macro, what are you trying to

accomplish? You know, most corporations

don't have strategy because they're just

trying to hit numbers to not get fired.

>> Or entrepreneurs and creators are the

reverse. They're just trying to make

money fast.

>> God, it's so it's so interesting. It's

such an interesting game that people are

playing.

>> You brought up a niche

>> and and and everyone's doing it. And

that's like and I'm right. Yeah.

>> Like, you know what I mean? Like, by the

way, some people will make fast money,

but fast money is vulnerable.

Have you seen other 25-year-old dudes

make fast money? Yeah.

>> They go into a bad place. They [ __ ] like

crazy. They they they buy dumb [ __ ] like

crazy and then they're 28 and in a ditch

mentally.

>> Mhm.

>> I don't want that for my boy. Like I I

like it up front. Like it's fun for a

second, but like that fun goes away

quick. People don't get it. People don't

get it. By the way, I think sometimes

people think I don't get it. They're

like, "You don't want to have fun." And

I'm like, that's not what I'm saying. In

fact, for all the dudes that are

listening, if you go nice and slow and

build it properly, you will have

unlimited fun.

>> You are the niche as like advice.

>> Yes.

>> If you go back on your

>> Thank you for knowing that,

>> of course,

>> cuz that was like a once or twice piece

of content for me, but I think it's I'm

pumped that you picked up on it because

I think it's profound.

>> You go back on your YouTube channel and

at the time 17 years ago,

>> you're deep in the wine game. Yes. But

your YouTube channel, you're posting

about so many different things. So, how

do you feel about the advice of you are

the niche?

>> I believe in it. For example, on YouTube

proper, me being all over the place is

hurting me in some ways. That algo works

in a way that like is more Mr. Beast

life. I'm okay with that is my whole

framework of document don't create, you

know, being contextual to a lot of

people. There's definitely in a YouTube

proper world some shortcomings that come

along with that which is why I've never

even though I have a lot of followers my

views are not strong because I'm not

doing the best practices and that's kind

of out of like sustained curiosity if it

ever changes and

a shortcoming that I should be better at

and is very much a big priority for mine

in 26 of like being more

productionoriented. But you like showing

multiple different things here.

>> I do, but I can do that on every other

channel. Like YouTube has now like

looked me in the face. Like YouTube

proper, not shorts, has looked me in the

face as a platform. And like that's

cute, Gary, but like you're going to

[ __ ] lose if you don't like conform

to us, which is more programmatic stuff.

So I feel like I'm ready to like fold.

Like I feel like YouTube beat me, you

know what I mean? Kind of like this can

beat me and I got 29, you know? So um I

think that's where I'm at with that. But

bro, like everybody does everything.

Like this concept that you're going to

find some niche. Oh, so what? You're a

magician? So is everybody?

>> Yeah.

>> Like what are you a [ __ ] social media

expert? That's nice. Like you know what

I mean? Like everyone's doing it.

There's 8 billion people. There's going

to be a hundred billion people doing it

cuz 92 billion of them are going to be

AI influencers doing it. So how the [ __ ]

are you actually going to break out?

It's just you being you all the [ __ ]

way.

>> I saw a clip from You know what I mean?

>> Yeah. No, 100%. I saw a clip from

Hermoszi and he was saying how he

started going broad. He was like

philosophy some dating advice and he's

like it my sales dipped. Our sales

dipped like crazy and he's like [ __ ]

that. We're going

>> that's that's cuz he was going brand.

>> Yes.

>> Like like if you go brand your sales

will dip.

>> Mhm.

>> So but do you think if he sustained it

for a longer period of time that he

would have seen it start to flat like

start to go back up?

>> I don't know and I I haven't analyzed

what Alex is doing. What I would say is

in the macro,

>> I do believe that most people

don't run marathons, they run sprints.

And this is not an indication, Alex. I

really genuinely on the record like

fully have no [ __ ] clue.

>> But like

>> what I what I would say is that a lot of

people

want sales.

>> And like that's good. Mhm.

>> It's just that when you build brand, you

are not overanalyzing every day, month,

or even year on sales.

>> How long did it take you though to kind

of build this muscle of you post

something and you're not so deathly

attached to what it does? Cuz it's been

hard. It's been hard. Like I've been

doing it and I'm like, yo, I'm now

looking at the 30-day aggregate total,

not individual. And it's so much more

holistic for me because like if you're

if you do three posts a a month or

something, you're like so tied to what

is going on.

>> Um

I have never had to make my money from

my audience.

Think about that.

>> Yeah.

>> Right. Like the fir I broke out in wine.

I was building a business for my dad. I

was I was getting quadruple hosed. I was

building a business that wasn't mine. My

dad wasn't paying me for [ __ ] and I

wasn't getting any money for my audio.

Like a triple host. Like triple [ __ ]

So think about how lucky I got. For the

first five years of my life, I got

triple [ __ ] So I got trained into not

worrying about making money from it.

Then when I exploded over the last

decade, I've been building Vayner Media.

Yes, I've sold Empathy Wines. I sell

Vfriend stuff. But like if I didn't sell

a single V friend

>> like this company that you're in right

now, this company will do $365 million

this year. It's a big business

>> this year. Revenue, not valuation,

revenue.

>> Is it true that one of the first Vayner

clients came through the wine shop and

you had met them there or is that it is

true. Is it Gillette?

>> Yes, it was a it was a agency that was

working with Gillette. He was a customer

and he outsourced some work to us.

>> And what t talk me through the early

days because I remember hearing a clip

of AJ and he's like we didn't we weren't

in this ad ad agency game. You were just

a big listener and you had an

inclination of like what you thought

would work. How did those early days go?

The very early days cuz you walk into

this room and it's electric. Like I'm

just so fired up to be in your office

and walk through these halls and I just

wonder like what what was your idea back

then when you're in still in the wine

shop

>> that the world was about to change in a

real way and everything I did was around

that. I took all my savings and invested

into Facebook and Twitter. I started to

put myself I was 34 years old when I

started to really put myself out there.

30 for 31 for 30 for Wine Library, but

34 in 2009 is when I'm like, should I

show everybody like who I fully am, not

just a wine critic?

So, I did that. Then I started this

company. Like, basically my mindset was

social media is going to eat up the

oxygen of the entire world and I'm going

to be at the forefront of it.

>> And what sparked that for you? Like what

was that thing that you were seeing? You

were just so in I was living it. No,

like even before Facebook and Twitter, I

was trying to figure out how to use my

space to sell wine

and I couldn't cuz it was really kids

and like I couldn't figure it out, but I

was trying to figure it out.

>> And was there like an aha moment of you

using social that led to way more sales

selling wine that you're like, I can do

this with every other company?

>> It was wine library TV. I would review

wines on Wine Library TV. And I remember

right away, episode one, I was like, I'm

not gonna shill. I'm gonna [ __ ]

review these wines. And even if I have a

hundred cases of this [ __ ] downstairs

and I need to sell it, and if I

personally don't like it, I'm going to

say I don't like it. Which was bananas

crazy.

>> Yeah.

>> Like [ __ ] bananas crazy. But the

point I was trying to make with Wine

Library TV, and for anybody who's

listening right now, still my passion to

tell people about wine, is this is what

I think. Do you like Actually, let's

play a game. You guys like oysters?

>> Yeah.

>> Yeah, a little bit.

>> Good. Oonie,

>> sea urchin.

>> Uh,

>> here and there.

>> Yeah.

>> English peas.

>> Never had them.

>> Never had them.

>> Blueberries.

>> Yeah. Big blueberries.

>> What's your favorite fruit?

>> Strawberries. Yours? Yeah. Strawberry.

>> Great. Literally for me, strawberry is

probably 10th.

>> It's wild.

>> What's number one?

>> Blueberries.

>> Blueberries. Mango, kiwi, you know,

raspberries.

>> Dude, a ripe nectarine hits.

>> You know what's funny? I had a [ __ ]

apricot this weekend that blew my face

off. But like strawberries, genuine,

this is real. Way down. Like as like the

big fruits, like strawberries are just

like

>> it's a hot take.

>> And and it's funny. Oranges, bananas,

and apples I'm also like okay with, but

like all three of And those are like my

bottom tier. And I like all three of

them more than strawberries. So let me

get to the point. You guys shouldn't

blindly like every wine that I like. We

have different pallets. So my point to

everybody was like try different things.

Just cuz I'm an expert because I know a

fuckload about wine doesn't mean you

don't ask me what food you should eat

just cuz I've eaten more food than you.

Like we have our own preferences. So I

the framework of the show made me

comfortable saying this is [ __ ] and and

realizing it won't kill us selling it

cuz I was pushing the audience of like

don't even listen to me but try

different [ __ ]

>> So then so then we get into Vayner. We

we leave the wine. We're fully going

into Vayner. What do you think about

social at that period of time? Are you

like, "YouTube is going to be a ticket.

This is going to be more eyeballs. It'll

get me in front of CMOS. They'll see

this. Maybe I'll be able to book a

meeting." Or was it outbound? Were you

emailing them?

>> I already had hundreds of thousands,

maybe even a million followers on

Twitter when no one did already

>> because of all the wine stuff.

>> Correct.

>> Okay.

>> And that blew people's [ __ ]

>> And that gave you social

>> and that gave me social proof.

>> Okay.

>> And when you walk into the meetings, you

have no pitch deck like your brother

said and you're just like, "Check out

all the followers

>> we're doing."

>> It wasn't check. No, it was even better

than that. That would have been like

lazy.

>> It was here's what you should do.

>> Here's what's working.

>> I literally did what agencies would

spend 3 months game planning on improv

ad hoc on the spot.

>> Oh, you're like, "Hey, Gillette, this is

like actually what you

>> Gillette was like outsourcing. We had to

execute something."

>> The meeting we had with Stride Gum.

stride. Yeah.

>> Was like basically I told them their

entire ideas and marketing plan off the

rip. Like I didn't even know I was like

just like on just because I'm in the I

could do that now.

>> Yeah. You're in the game.

>> I'm in the gate. That's it, bro. Like

I'm listen everybody who's listening.

>> Whatever you know most people are like,

"Man, you're such a good public

speaker." I'm like, "Of course,

>> cuz I only talk about [ __ ] I know and

I'm not scared to say I don't know." The

reason I do Q&A publicly and almost

nobody else does is I'm not scared if

you ask me a question and I don't know

like if you use I have humility as my

superpower. If you ask me a basic

marketing term acronym and for some

reason I'd never come across it or maybe

I'm having a brain fart and I just I'm I

would have the humility to be like

what's a TCN and you'd be like whoa what

the [ __ ] Gary Vee like how do you not

know or CAC

>> like if you're like hey what's the CAC

if I like for some reason had a like a

weird moment in my brain and was like

I'm sorry what's CAC you're like bro

customer acquisition like where you'd be

like whoa like Gary like like you would

look down on me I don't give a [ __ ]

So when you have humility and you just

talk about [ __ ] you know, I watch so

many people do interviews, podcast,

keynote speeches talking about [ __ ] they

don't know. And I could smell it on

them.

>> Mainly cuz it's they're talking about

something I might know.

>> You know what I mean? Like when they I

don't know it, then I don't know either.

>> Sounds pretty good.

>> Yeah. Yeah. Exactly. Like but you know,

and so I don't know. Like I'm not

>> I'm never scared. And I wasn't scared in

that meeting for building this agency. I

understood that I didn't go to marketing

school. I knew that I didn't go to ad

school. I knew I had no relationships. I

knew I knew none of the terminology. I

knew I knew nothing other than I knew

exactly what was happening and going to

happen.

>> Take me,

>> which is the only thing that matters.

>> Yeah. No, it is. Take me back through

when Tik Tok kind of transitions over

and now it is called Tik Tok. Me and my

boy Kyle, we were literally in our

fraternity basement hiding from people

making videos cuz they're clowning us so

hard for being on Tik Tok. And we posted

every single day and it worked. So,

shout out to you for for making those

videos. What were you telling the big

brands you were meeting with being like,

"Hey, we need to be

>> I mean, there's there's videos of me,

and you guys can clip this for audio of

me doing [ __ ] Ask GaryVee about

musically."

>> Wow.

>> Like, this is even before TikTok bought

musically

>> because it was like Tumblr. Tumblr, the

reason I invested in it was around

interest, not who it was. What you were

into art, you were into skateboarding,

and you followed those accounts. Not you

were into wine, but you followed Gary

Vee. Got it. You were following

interests. I could tell that musically

was going to be that. It was the

interest graph, not the social graph. I

could see that content was finding

audience. I'm like, this is big.

>> You just make it and it whatever comes

to you comes to you and then your

interest, it starts to

>> You guys, do you understand that you

could double your podcast audience if

you guys made a video about burgers?

People don't believe that when I say

that.

>> Go deeper on that.

>> I will. By you throwing off speed

pitches, that 20%. That gives you the

opportunity to get a whole new world. If

you guys just literally told a frat

story of a keg stand, that's the video

that might get 3 million views and

they'd be like, "Who are these guys? Oh

[ __ ] this podcast. Oh, I do that."

Like, people are not giving themselves a

chance to be discovered.

People want sales.

>> People want depth. People have

philosophies of like, I want to be on

brand. I want to be consistent.

ideologies.

It's not how the game works.

>> Yeah. Absolutely. You said in Day Trade

Attention that postcreative strategy was

one of the most important metrics that

you're looking at. Yeah.

>> Break that down to like the everyday

person who's just a creator without them

being

>> Every creator listening here should read

every comment left on every piece of

content and read every DM they've ever

gotten.

>> Are you still in the weeds of the DMs?

>> Yes, but I can't read all of them. I'm

getting 10,000 a day. I can't do it now.

>> I'm trying to use AI to get me

summaries.

What people have to say to me publicly

and privately is the most important

[ __ ] I'm just a human and I can't

outsource it either. I'm not going to

have my in like my admin team do it for

me and act like they're me.

>> I read 5 hours a week, 10 hours a week

of DMs and comments still to this day.

That used to be enough to get back to

everyone. Now it's not even a, you know,

I'm not even in the game.

>> You got back to me seven years later,

which is [ __ ] epic. Tell them tell

them an like tell them tell them the

story.

>> So I read jab jab jab right hook and I

DM'd Gary as I was reading it. I forget

what I even said to you. And seven years

later I get a message from him saying uh

sorry I missed this. Hope you got it all

figured out.

>> And then and then you wish me a happy

holidays.

>> And I was like [ __ ] yeah. You too.

Shooting my shot here. Do you want to

come on the podcast? And then you go

maybe let me connect you with my guy.

And then you put us in a group chat like

30 seconds later.

>> This is real life to me. Like I'm

Listen, you guys know this. I'm super

out there.

>> Like super out there, right? I say a lot

of things out there. I'm petrified to

not live what I talk about. I would have

the worst reputation behind the scenes.

You know, you mentioned Babin uh before

we started the show or maybe on the

show. I like when people ask about me to

people that really know me. 99.9% of

people don't really know me. Luckily for

me, they do because I'm very much who I

am publicly. But I get really happy

knowing what's going on right now. Like

right now, knowing there's conversations

about me and the person that really

knows me is blowing the other person's

mind and telling them I'm better than

they think I am, not worse. Because

unfortunately you guys are starting to

live. A lot of people let you down. Like

don't meet your heroes is a real [ __ ]

thing. And not that I'm a hero, but I'm

a public figure. I'm aware of that now.

And so people are curious. And so like I

like eating my own dog food. I like

telling everybody on this podcast to

answer everyone. And I like that a human

can tell them a story that is real. And

that's insane. That like even is insane

to me even though I live it and do it

like seven years. Like it's I'm in my

[ __ ] I'm in my bag. I live what I talk

about which is good. Yeah. I wish more

people did that

>> 100%.

>> Something people might not know about

you is that you've won the lottery a

couple times.

>> Can you share that story?

>> Yes. Where did I just put that out? Was

that what is that Daily V recently?

>> We got a We got a nice sorts.

>> We have insights.

>> I By the way, I've never won the big

lotteryies. I have won the pick three in

New Jersey. Three numbers, not the big

six.

>> But here's what's crazy about this

story. So, I've won the lottery twice in

a in like a significant way for me at

that age. The first time I was 18, and I

I I was thinking about my I was living

in Huning County, New Jersey, thinking

about Edison, New Jersey, where I grew

up. And so much so that right before I

went to my friend Brandon Warick's

house, I stopped at the Krowers or the

7-Eleven and bought the phone number,

pick three, pick four, 7561407.

And I'm watching I'm literally at his

house and I'm like let's put on New

Jersey 12 or whatever where they do the

lottery and literally 1407. I played it

box not straight which means it could

come out in any order and it was like 7

4 1 and then I jumped up off the couch

when it was the first three numbers and

like 7 41. If this is zero I'm going to

[ __ ] my pants. Zero. Explode. get in the

car and drive back to Krowers to cash in

my tickets and won like I think it was

like 300 bucks a like $3,000 which was

like a billion dollars at the time and

then the other time I won was 963

another phone number of mine and I

watched it with my cousin Bobby s

basically same story

I've literally won the lottery pick

three pick four three times in my life

I played it probably like 500 times

because I did a lot from like 18 to 22

because I was at the liquor store and

before like you before the drawing,

you're just at the cash register like,

"Ah, let me put in a pick." Right.

Right.

>> I've won three times. I've watched

myself win it twice. I've only watched

the lotto on TV like five times.

>> It's super wild.

>> That is correct. That is nuts. That's so

funny. Uh you preach so much about

patience, but but I feel like you move

quite fast.

>> Yes. Macro patience, micro speed.

>> Okay. at a at the level that this

company's at right now, you have a

thousand employees across different

countries.

>> 2500

>> 2500. Okay. 2500 employees across

different countries. How do you still

get them moving quickly on the things

that are on social that are literally 72

hours it's over? Like how does that work

now that it's grown to this size?

>> We have a team internally and I myself

still every day if I see something. So

for example, I realized one second

videos on Facebook crushed

>> instead of a photo

>> like today

>> like today still works. You should do

this.

>> Okay. If you post photos

on Facebook, don't make it a photo. Make

it a one second video.

>> It will get dramatically more reach. I

will literally when I'm like, "Wait a

minute, this is working for me." Then

I'll go check Wine Library VR, like I'll

check five, seven sources when I'm firm,

I will literally go to my inbox, go to

team atgayerx,

and literally email the entire company.

Mike, right? I will literally randomly

email every employee. And the best part

of it, all of what I have to say is in

the headline, right?

>> No grammar, misspellings. 30% of the

company just started, so they don't know

how to like read Gary. So they're like,

"What the [ __ ] did he say?" And I'll

just be like, "Yo, one second."

>> Mhm. And that spread.

>> It's still family business for me.

>> Even though we're a corporation now, I

run it and I live it and I feel it like

it's like a mom and pop thing.

>> Okay. Now, what is what does that mean

to other people that are working at, you

know, starting their companies? I have

like a threeperson company, so we're

trying to, you know, trying to make it

the culture as we build it up. So, I'm

curious.

>> Yeah. I mean, think rule one is like

don't be a dick. Like, nobody

>> dude, you got to work on that.

>> Yeah.

>> Like, it's real though. Like, like, you

know what's funny about that? Like, and

I think you guys will appreciate this.

Like, don't be insecure.

The only reason people are [ __ ] is

cuz they're insecure. Like, yes, we're

aware that like like kudos to you that

you're like at do you know how big of a

deal it is to get the three employees?

Like I'm impressed by that

in reverse. Don't don't do that. Like

don't think you're somebody. Like

humility is the [ __ ] best,

you know? Like be nice. Like

overcommunicate. At three people, at 10

people, at 20 people, everybody should

know you inside out. When we had 50 to

100 people, I knew everything about

everybody. I knew everything about

everything. Like we were all [ __ ] in

it.

>> How many people are now here in the NY

office?

>> Be since we're postco we've out we have

how many are supposed to be here?

>> Yeah.

>> Like 1100. How many are here? 500. We

have We have We don't have every day

everyone in cuz we're out of real

estate. We have to like address that

next year.

>> Wow.

>> Yeah.

>> That's going to be crazy.

>> What Braden forgot to tell you is that

it was at 6, but because he's being a

dick, it's actually at three.

>> That's not true. This is [ __ ] I

would really say that you have to

understand the following. The number one

way to build something big is to make

the first 10 employees family.

>> Now that doesn't mean over like in fact

you should be firing a lot to get to 10

>> cuz you're you know you're you're

hacking it when you're little.

>> Are you were you trying to find people

early on that were specialists or Swiss

Army knives and then

>> nobody knew anything about anything?

>> Okay.

>> Back then it was

>> But now let's let's use now. Yeah. as a

specialist now.

>> But like at the time I was double [ __ ]

because like I needed generalists but

nobody knew anything. I was just hiring

kids and teaching them.

>> I was paying people to teach them. Like

when you when if you talk to if you

literally literally literally if you go

to the people that worked at Vehner in

2011

12 13 even like deep down they'll tell

you like I [ __ ] got lucky like I

[ __ ] got paid

and like I got paid

>> and this was 2012 like people were

getting paid 40k 50k it was low like

those numbers but

>> they're like I got paid to like launch

my career because By being at Vayner for

those those years, I became the expert

of social and look, I'm now the VP of

this or the SVP. Like, you go look at

the LinkedIn profiles of the people that

were here 11, 12, 13, 14. Like, people

are CMOs of [ __ ] Fortune 5,000

companies. CMOs.

>> How would you seek out these great

people that were at other companies to

come help build what you wanted to build

here and build this vision?

>> Word of mouth of people as we started

growing, like we'd hire somebody from an

agency if if they were good, I'd be

like, "Yo, who else is like you?"

>> Start to start to build it up.

>> Yeah. And what's the cost of bringing on

maybe a a B or C tier player versus

spending the extra money and bringing on

that A player who really knows their

[ __ ]

>> Um, it depends. For us, it was unique.

Nobody knew. So, I was looking for a

personality,

a work ethic.

>> Yeah.

>> A like homie, like your brother and

sister and cousin.

Um, in fact, everybody who was supposed

to be an A player agencywise that I

brought in all failed.

>> They were too bougie. They were too in

the old school.

>> Mhm.

>> They were lazy. They were sizzle, not

stake.

>> We want

>> I'm obsessed with being be player in

like skill and like brain firepower and

a [ __ ] down for the cause.

>> A love that. You know what I Is it is it

still right now in your opinion posting

great content at scale? Is that the

game? Is that what we're in?

>> Yes.

>> Okay.

>> And what would you say to somebody who's

like

>> I'm only And by the way, great content

isn't judged by you. It's judged by

organic views achieved.

>> Not you spent money on paid media to

amplify and like it got nine million

views. I'm like no it didn't. You paid

for 9 million views.

>> It got is organic.

>> And that's where people get [ __ ] up.

Go ahead.

>> You brought up that you have to be

really good and dialed

>> on every social media to be great.

>> There's people who are like really good

and dialed on one, maybe two, like you

said, Instagram and Tik Tok.

>> Is the excuse of, oh, maybe we don't

have enough time or we just don't get

the other ones. Is that just an excuse?

Like you're just like you just don't

want to be that good?

>> I mean, or you're content.

>> Sure.

>> Yeah. You're making money.

>> You're good.

>> Yeah.

>> But like it this is the like Z movie

like you know what's better than a

million dollars? A billion dollars. Like

if like, okay, I'm glad you have a

million followers on Tik Tok and

Instagram. You know what else would be

awesome? A million on LinkedIn and two

million on [ __ ] YouTube and 500,000

on on [ __ ] X and 750,000 on Snap.

Like, why not?

>> What are your thoughts on his little

speech that just came out talking about

how they want to be one-stop shop? They

want you to come to Meta and do

everything for you. I'm just curious. I

saw that they should.

>> No, I know. What I'm saying as far as

like ad agency land goes, he's like I it

felt like that video he was like I'm

we're going to do everything and even

though they still have people running

their ads, I was just curious what your

thoughts were if you saw what I'm

talking about.

>> No, I didn't see Mark Zuckerberg saying,

"I'm trying to put you out of business."

>> No, but he just made this video and I

had saw like a lot of people in LinkedIn

and marketing space were talking about

this. They're like, "How's this going to

affect agencies?" I'm just kind of

curious what your thoughts are

>> that that he should do that. Mark's job

is to get every dollar for his company.

>> And you'll the agencies will adapt the

best ones.

>> Yes. Which means there shouldn't be that

many left.

>> Just manner.

>> Yeah. Because I'm willing to I'm willing

to sell hot dogs. Like Mark's job is to

do that

>> and my job is to make sure I have a good

company. And Meta is very important,

Facebook and Instagram, but so is event

marketing. So is influencer marketing.

So, you know, like so is being on top of

culture. Like teaching brands that they

should do brand deals with Seagleman

Stables is worth is a hund00 million

agency in itself,

>> right? Like so I have to have so we are

a leader in culture strategy. Like do

brands know that the FaZe Clan is about

to have another moment because they're

building back up or don't they?

>> Probably not.

>> Right. Yeah.

>> There's also live social shopping.

>> Yeah. Which you've been big on,

>> right? Meta's nowhere on that.

>> Zuck should be doing that, too. But

they're all focused on AI now, as they

should be. Live social shopping is a

[ __ ] pimple on the ass of AI. So,

what do I think about that? I think

that's makes sense to me, and they

should. And Google should be trying to

do that. And like, they're all fighting

>> and we're all fighting. This is [ __ ]

entrepreneurship and business.

>> What do I think about it? I think I'm

not like everybody else that says, "Oh,

they can't and that won't work and [ __ ]

Facebook." And I don't think of those

terms. Like, Masletov, good for you. I

better [ __ ] pay attention because you

guys aren't [ __ ] around and I better

make sure that I have a ton of value.

>> I have like 37 things I'm working on to

offset what AI could do to us. Like

actually

>> talk talk to me a little bit about that.

like what are what are some of the

things because obviously I know you guys

are integrating it if you can if it's

like allowed or like

>> of course uh uh focusing on things that

are not AI oriented experiential like I

think event marketing is massive

cultural I just gave you two of them a

third one is becoming JV departments

meaning literally Vayner is half your

marketing department my employees and

the other half is your employees and I

train all the employees

>> so like literally becoming the marketing

department for everyone. We call that

Vayner Collab. It's very clever.

>> Collab plus

>> collab. Yeah. Yeah.

>> Uh so we do that for a lot of clients.

So if we're we're your marketing

department

>> and we all use AI.

>> So like what you know

>> Mhm.

>> tons of things

>> 100%. You said you there was a video

nine years ago that Costas pulled up and

it was about like college graduation. We

both we both had seen it. College

college people are getting ready to

graduate right now.

>> I was wearing a white t-shirt in that

one. That was my first video I've ever

came across.

>> By the way, you and many that was a in

the parking lot. I was like, "Drock,

stop." I just had a [ __ ] jolt. Like

one of those moments. I knew it while I

was making it. I'm like, "This is going

to change [ __ ] for me." And it did.

>> It was one of my most viral videos of

all time.

>> What would you say to these college

seniors getting ready to graduate right

now?

>> Same [ __ ]

>> Same [ __ ]

>> By the way, I ran that video the other

day and everyone's like, "This is so

wrong." Because it's true. Which is for

everyone who hasn't seen it. 22 to 30 is

when you go high risk and dream.

Everybody tells you that now you're

grown. Go get a real job. That's insane.

23 year old dudes and ladies is when you

can have four roommates and eat ramen

and you have no kids or spouse to worry

about and mommy and daddy are still kind

of around kind of something. You know

what I'm saying? Meaning like even if

they're not financially helping you,

which they shouldn't be, but I know a

lot of you get paid by your parents even

though you're grown, they're at least

there. You know what I mean? At least

you could crash at the like at least you

could live. Like I see no downside in

living with your parents at 25 to chase

your dream. You want to be a [ __ ]

actor. You want to be a [ __ ] you

know, you want to be a [ __ ]

influencer. Like like 22 to 30 is when

you go crazy high risk after. Now, if

you do it on your own dime, if mommy and

daddy are paying for everything, then

you're a [ __ ] loser. But if you do it

on your own two feet, living humbly,

going hard, then at 30, if you didn't

pull it off, if you didn't become

[ __ ] Brad Pitt, if you didn't become

Mr. Beast, if you didn't become [ __ ]

Zucks, then you go work for an insurance

company. People have it so wrong. 22 to

30 should be when you go crazy.

>> No, that video was it was I called Babin

when I was quitting my job at the Lakers

and I was like, I need some advice. And

he's like, you've called me last year at

the same time. He's like, you know what

you got to do? And I had seen your video

recently when I was quitting like a year

ago and it was it's crazy cuz obviously

we never met and like the impact that

you can have on someone from never even

seeing them is nuts. I feel like with

social that sentence that you just

delivered is single-handedly why I

continue to make content. If that

sentence wasn't the biggest thing I

believe in in the world, I would I would

never be a public figure.

Just to remind you like I that's not

what I was chasing. I was 31 and I was

like, I better make some wine videos to

sell wine. This is this internet, this

YouTube thing is the next email Google

AdWords website. I was just following

what I'd always done. 97, I launched a

website. That was insane. 98, I'm email

marketing. What? Everything was direct

mail, newspaper, and cataloges. 2001, I

bet the farm on Google AdWords. What

didn't exist one minute ago? 2003,

blogging comes along. Oh, [ __ ] I can't

write. I had to sit on my hands. It was

devastating. 2003 to 2005 was the

toughest time for me in my career.

>> It was like three to five.

>> Three to five.

>> Blogging had exploded. I knew it was

going to be huge, but I couldn't write.

>> Hey man, if you had chat in your corner,

>> but how cool is that, right? The one

chapter when there was something that

was happening in my entire career that I

wasn't on, it was blogging.

>> Wow.

>> That's why I went so hard on vlogging

>> because I was like, video I can do.

>> You can do video.

>> I can talk. I just can't write.

>> I can't. That was it. And so, and I I

had no money back then. I couldn't hire

someone to write for me.

>> Yeah. You briefly mentioned it earlier

about changing up your YouTube strategy.

So, now I'm curious going into these

next 6 12 months, what do you think is

the most important thing that you need

to be focusing on for Gary Vee?

>> Overall,

>> for for let's go overall.

>> Let me go with overall. You're going to

really be blown away by my first answer.

Okay.

>> Actually going back to being Gary Vee.

>> Okay.

>> I've been checked out of Gary Vee Land

for two years. I've been head down

Vayner X V friends. In fact, even doing

this podcast is me coming back.

>> Come on, let's go.

>> Like I like even what you guys clearly

like Daily V being back. Like I hadn't

done that in years. Post Labor Day. I'm

rising like a phoenix. I'm doing tea

with Gary Vee every day. I'm doing a new

podcast show. I'm doing IRL streaming

every day.

>> Twitch.

>> Yeah.

>> Okay.

>> Um I'm gonna be on tons of podcasts. I'm

going be [ __ ] everywhere.

>> I love it.

>> So, the entire answer to your question

is coming back to being primary Gary

Vee. Secondarily,

I am the godfather architect of the

document don't create, right? So, it

would that was like such breakthrough

ideas, right? like film everything and

write

2026 Gary is produce with purpose and

document don't create.

So in 2026 I will make content around

something I care about. I care about AI

influencers instead of random clips of

me mentioning it. We're going to make a

proper 12minute video where I really

make a [ __ ] video

>> with the AI influencer topic. Do you

feel like I know we've I know all of us

here have seen a video and it's been an

AI person. We haven't known it. Yes. But

let me ask you this. In like a few

months, do you feel like you know maybe

the verification badge will be blue with

a green if you're a real person. And do

you think that when that happens that as

soon as you see that green thing or like

purple thing if it's AI person?

>> Do you feel like that starts to happen

where people just swipe right by?

>> No.

>> You don't think so? No.

>> Okay. Why?

>> Because I think we just care about

liking [ __ ] as humans.

go deeper on that.

>> I think 50 to 60% in year one of that

world, if that was true, would

completely swipe by it because they have

an ideology.

>> Yeah, agreed.

>> And I think the other 30 to 40% would be

like, I don't give a [ __ ] That person's

hot or that was interesting or I'm

curious about that belt or I I laugh at

the same jokes. They're not going to

give a [ __ ] I don't give a [ __ ]

>> Yeah. Would you

>> How about that?

>> Yeah.

>> Like guys, most of the content we

consume is not just about the human

being.

>> Mhm. The [ __ ] are you watching Star Wars

for? That's acting.

>> Yeah.

>> Why are you reading information? Those

are words. I don't give a f. People are

over ideologicing

the delivery mechanism. I don't care if

it's you or you that decided to make an

AI squirrel to tell me about how to

share.

>> So, our whole thing is like the 505 pod.

We're rocks. Like our listeners are all

rocks. You think we should make a little

rock that like talks and he's like

telling information about the videos and

[ __ ]

>> I do. And I'll tell you why. That

intellectual property is worth more.

>> I own the one-handed crack, by the way.

I I do own that. Yeah,

>> I own 505s.com, too.

>> Yeah, I love it.

>> Got a bunch of random ones with rock in

it.

>> I want to take it back to an old another

old YouTube video that you made and it

was about when you turned 32 on your 32

birthday on on your 32nd birthday. You

said, "I [ __ ] hate the number 32." I

thought it was so funny. You're like,

"32 sucks. It's the first number that

gets cut off the calendar. Like, [ __ ]

that." But in that video, you had a real

like sense of discernment where you're

like, "I'm just not where I want to be

yet." And it almost felt like

the the the conversations you've had

with so many people saying, "You're so

young. Patience. Practice that." In that

moment, it almost felt like you had the

opposite mindset of like, "I'm 32. [ __ ]

I'm getting older. I still have so much

that I need to accomplish.

>> It was actually different, but it's a

good observation. And I'm I'm sure

there's some percentage, but I was there

and I know not really. What was going on

with that kid that you saw was that was

the pre-dawn of me being the 34year-old

version Gary Vee coming all out. I was

stuck with the situation I had with my

dad. I was 32 and I was like, "Fuck,

man. I just spent a decade building this

massive business and gave up my personal

time. My like I when I tell you I did

nothing fun in my 20s. I did nothing

fun. I like maintained girlfriends just

to literally almost like have someone

there when I came home. Like I was in a

place where I was so obsessed with

putting my parents on which was awesome

to about 30 and then I was like to 28,

29, 30, 31, 32, that era. I was like,

"Fuck, man." Like, "I got to get going."

But it wasn't out of like me being

impatient. It was about me being overly

patient. And what you saw in that video

or felt was I was already like, "I'm

coming."

>> Like I already like that. Like in fact,

notice in this interview I said I didn't

make business content or do until 34.

But to your point, there were a couple

of staglers

of those one-off videos, GaryVee 180 or

like Ustream video. There's this there's

like this period between 30 and 34

>> where I made these oneoff there's like

13 of them.

>> Yeah.

>> These oneoff videos that were not about

wine

>> and that guy was starting the process of

me going to what you know today. Yeah.

>> And that's what you felt.

>> Gotcha. I just thought it was so

interesting cuz,

>> and by the way, do not mix up patience

with hunger and ambition. I am hungry as

[ __ ] I'm ambitious as [ __ ] That's what

you saw in that kid's eyes.

You can be both.

I think people when they hear me say be

patient, they hear me say be lazy and

complacent.

There's a reason that they're not the

same words. Go to the [ __ ]

dictionary. Patience, complacency, and

laziness are not defined the same way. I

believe the friction between ultimate

hunger and fire and actual patience

leads to the greatest [ __ ] bridge.

And I think a lot of [ __ ] that

hear me are like, he's saying I for me

to be complacent or yeah, I don't have

to work yet. I'm not saying that. Work

your [ __ ] dick off,

but don't judge yourself when you only

get nine views.

>> Absolutely. And don't have envy and

jealousy of some 27y old who's got 10

million. That has nothing, guys. Every

26 to 29 year old that has a ton more

money, fame, and success than you has

nothing to do with you. Literally

nothing.

Nothing.

None of those people are taking away

your opportunity. It's you versus you.

>> Yeah, you can. We can all get a slice of

the pie.

>> The pie is unlimited.

>> It's endless.

>> It's infinite.

I hate when when people are like, "Oh,

that guy's taking like people that guy

got my spot or that guy's that guy

copied my content." I'm like,

"Motherfucker, you copied someone else's

content." What the [ __ ] are you talking

about? All people are always like I'm

like, "Motherfucker, you know how many

Gary Ve's are out there?"

>> There's so many

>> like the whole game.

>> Yeah.

>> Not because I'm brilliant. I just happen

to be there first. Yeah. That's all.

There's plenty of Gary V's before me.

They just did it on radio or tele like

like you know it was just the way it

worked out.

>> Absolutely. I've watched people use, you

know, what's worked for me is I make up

[ __ ] I'm so weird. My reading

comprehension is so bad. My my I I am

like so weird in that like I know stuff,

but I don't know the actual way to say

it.

And so I came up with so much my own

vernacular and then I just watch people

like use that vernacular. But I don't

sit around like all these [ __ ]

Everyone said like, "Oh, I watch people

the Tik Tockification of like, you know,

like stuff like that. I don't get upset.

I'm flattered." Let's go.

>> I'm flattered.

>> You're like the homie that you hang

around and you just start picking up on

their

>> jargon. By the way, in real life, I'm

that person. Uh I started for who? And

by the way, I uh I started saying heard

instead of got it

>> now. Like just all my whole world

everyone's like heard her. And everybody

like comes into it, they're like, "What

is this shit?" I'm like, but by the way,

I do not believe I was the person that

invented herd. I'm sure I subconsciously

heard someone say it. Like the audacity

to think you're the one. By the way,

what I said earlier, everyone's like,

"But but Gary Vee is a Z Frank or a

Rocket Boom or even a Dane Cook and Tila

Tequila.

>> Throw it back."

>> Right? So, like I don't think I invented

anything. I think I've added my

variation like we've all have because

I'm uniquely me.

But

man, people are audacious out here.

Insecure.

>> They really are.

>> They really are. Like I watch everybody

move cuz I spend a lot of time watching

people move.

>> I'm at events where I'm like staying in

line cuz I don't even give a [ __ ] And

like people going to the front line like

I have 80,000 Tik Tok followers. I'm

like man people are [ __ ] emotionally

broke.

>> Mhm.

>> Lack of humility is destroying a

generation. Yeah,

>> 100p. Well, you're doing good getting

them back on it with your content. So, I

have two more for you and we got to get

you out of here on time. I want to know

about the platforms you want to spend

the most attention on right now. Like,

what are they? List them for me.

>> That's a really good question.

>> Me or what I want all of you to do?

>> Cuz me me I already alluded to. I've got

to get much more serious of my YouTube

and and my podcast because I've com

those require production and more

meaningful thought. I took my social

media excellence and I bled it into my

YouTube proper and and and podcast and

that hurt me there. So I Gary have to do

better at that in a world where many of

you got that right.

>> So I've got to do better with that in

26.

>> Okay.

>> And live streaming.

>> Okay. Give me the other platforms real

quick for other people.

>> Other people. It is a Facebook

>> Facebook Facebook. LinkedIn LinkedIn.

LinkedIn, YouTube shorts.

>> Still shorts. Okay.

>> Shorts. Snap Spotlight is a monster for

people.

>> Really?

>> Yeah. Cuz no one's [ __ ] with it and

there's a lot of attention there.

>> Okay.

>> Here's how it works. An 18-year-old that

you're all trying to get on TikTok and

Instagram.

>> They're messaging on Snap. They're not

looking at Spotlight often, but just

enough that there's so much attention

there and no one's [ __ ] there.

>> Wow. Okay. I love it.

>> Twitter. Twitter X is a monster.

>> Monster. And a lot more people should be

IRLing. And then finally, here's a good

one actually for I'm so glad. I would

have not I'm so pumped right now.

>> Okay,

>> everyone who's listening, this kind of

audience, all of you have to give a real

try. Oh, this is going to be so good.

Ready?

>> Uhhuh.

>> Many of you who are listening right now

will never become me. And you're trying

to be. And I don't say that cuz I think

I'm cool. I'm going to say something

important.

Many people listening right now are

destined to be hundreds of thousands of

followers, not tens of millions, which

is still remarkable.

But a lot of people here who are trying

to have millions or tens of millions or

hundreds of millions and are destined to

fall short and will not win and then

have to get regular jobs if they start

live social shopping

will be able to make millions of dollars

selling stuff on whatnot and Tik Tok

shop and all the future platforms. So, I

think there's a whole group. I think 80%

of the people listening right now are

43K, 113K, 400K, will never get to like

the millions of dollars a year they're

trying to get to being just an

influencer, but actually have

salesmanship in you. If you've ever sold

blow pops or candy or t-shirts or DVDs,

if you sell and you're an influencer,

immediately get your ass to whatnot and

Tik Tok shop and start selling [ __ ]

>> Selling things that like you buy on Tik

Tok shop and then Right. Is that what

affiliate.

>> Okay. You're saying like brand build

your brand off of that and then

>> Yeah. Like I'm saying like for you like

you guys should literally sell a pet

rock on whatnot and Tik Tok shop and

just see how it goes.

>> I don't know if you guys are salesman or

not, but there a lot of people listening

right now like I used to.

>> You know who's like a good You know

who's a good demo for this? Pretty girl

culture. Pretty girl culture. A lot You

know, you look at pharmaceutical sales

and real estate. There's a lot of young

women right now who are attractive and

like they feel like that's going to get

them there and it needs more but they

happen to be good at sales and there was

a whole generation pre- internet that

those pretty girls went into real estate

and pharmaceutical sales. I think a lot

of these girls are not going to get to

that place and instead of going only

fans cuz that's the easy way I think the

other thing to consider is live social

shopping.

>> I love it.

[Music]

on your

hey.

[Music]

Key Vocabulary

Vocabulary	Meanings
people /ˈpiːpl/ A1	noun - human beings in general or considered collectively
think /θɪŋk/ A1	verb - to have a particular opinion or belief
say /seɪ/ A1	verb - to utter words to express something
want /wɒnt/ A1	verb - to have a desire for; wish for
know /noʊ/ A1	verb - to be aware of through observation, inquiry, or information
work /wɜːrk/ A1	verb - to do something that needs effort noun - activity involving mental or physical effort done in order to achieve a purpose or result
game /ɡeɪm/ A1	noun - an activity that one engages in for amusement or fun
brand /brænd/ B1	noun - a type of product made by a particular company verb - to give a product or service a name or design so that people will recognize it
social /ˈsəʊʃəl/ B1	adjective - relating to or involving activities in which people meet and spend time together
good /ɡʊd/ A1	adjective - of high quality; excellent
new /njuː/ A1	adjective - recently made, discovered, or created
money /ˈmʌni/ A1	noun - a current medium of exchange in the form of coins and banknotes
content /ˈkɒntent/ B1	noun - the information or matter that is dealt with in a speech, writing, or other medium
different /ˈdɪfərənt/ A1	adjective - not the same as another or each other; unlike
strategy /ˈstrætədʒi/ B2	noun - a plan of action designed to achieve a long-term or overall aim
life /laɪf/ A1	noun - the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death
big /bɪɡ/ A1	adjective - of considerable size or extent
audience /ˈɔːdiəns/ B1	noun - the assembled spectators or listeners at a public event such as a play, movie, concert, or meeting