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what's the range of Revenue all this 00:00
does over 600 million a year 00:02
yeah basements meet Larry janeski the 00:06
blue color billionaire he has built one 00:09
of the largest and most successful 00:11
basement repair companies in America 00:13
he's invented revolutionary products 00:16
that Millions use across their home he 00:17
has a portfolio of blue colar businesses 00:19
making $650 million a year and he's 00:22
achieved this all while working less 00:25
than the average CEO if you you have to 00:27
work 70 hours a week you're doing it 00:30
wrong so today we're finding out what it 00:32
takes to build a billion dooll bluecolor 00:34
Empire you've been running this for 40 00:36
years well I started when I was 17 and 00:38
how much did you make your first year I 00:41
made you know $188,000 maybe I don't 00:43
know I got a call when I was 18 years 00:46
old you know can you build a house for 00:48
me yeah but I'm 18 years old so if 00:51
that's a problem let me know in six 00:56
weeks me my friend who was 17 years old 00:58
and my younger brother who was 14 years 01:01
old on summer vacation the three of us 01:03
you can't make this up we built the 01:05
house and then when we were done the guy 01:07
next door comes over says can you build 01:10
mine and then we built his and the guy 01:12
on the other side comes over can you 01:14
build mine and that's it I was Off to 01:15
the Races how does it feel when I say 01:17
the phrase blue color billionaire you 01:19
know it might be surprising to you but 01:21
you know hello you know in before you 01:23
know whatever 1990 we didn't have 01:26
computers and they were 01:29
people that did well before then okay so 01:30
Tech isn't the only way to make money 01:32
okay you know you go to the store you 01:34
buy groceries you go to a mall and you 01:36
have all this retail but you know the 01:38
cool thing is about working with your 01:40
hands is that you can never be replaced 01:42
by AI Amazon's not going to take over 01:45
your job is not going to be offshore to 01:48
India or anywhere else right nobody can 01:50
go in to a a homeowner and fix their 01:53
basement you know from Amazon or from 01:56
India or no robot is ever going to fix a 02:00
crawl space it's just not going to 02:03
happen right we need guys who are 02:04
willing to get dirty they know how to do 02:08
what to do and why they're there and 02:10
that's what we do these guys are real 02:13
men okay you would see what these guys 02:15
do you would not believe it you would 02:17
not believe what these guys do what do 02:20
you mean the work that they do how hard 02:22
work it is crawl space work we go into 02:24
crawl spaces that are this high and they 02:26
got dead mind and and snake skins and 02:28
bugs and it's all mud under there and 02:32
they crawl in there when they leave at 02:34
the end of the day the customer could 02:37
crawl in their in their pajamas and 02:39
slide around and these guys go into 02:40
these very difficult environments every 02:43
single day and they make a an incredibly 02:45
almost impossible job look easy and we 02:49
pay them very very well what's the range 02:53
of salary someone these guys make over 02:56
$100,000 a year because they earn it 02:58
it's hard to see this here but he who 03:00
works with his hands is a laborer he who 03:03
works with his hands and his head is a 03:05
Craftsman he who works with his hands 03:07
his head and his heart is an artist from 03:09
making $188,000 Building Homes to owning 03:13
a $600 million a year business I had to 03:16
find out what Larry's secret is that's a 03:18
big jump from here to $600 million a 03:21
year like did just you started hey I'm 03:23
just going to do basements and and just 03:26
the demand was there it's been 40 years 03:28
okay come on we didn't make a big jump 03:30
we made a lot of little ones there's a 03:34
lot of business people are looking for 03:35
the quick hit right I'm going to start 03:37
this business I'm going to sell it in 3 03:39
years right you're going in it with the 03:41
wrong mindset to begin with my doctor 03:43
energy saer business I went $5.5 million 03:45
in the hole with no end to the losses in 03:49
sight and then my partner quit and sued 03:52
me so what do I do do I quit no I kept 03:54
going 11 years later I made $1 today 03:58
it's very profitable we're making houses 04:02
more comfortable more energy efficient 04:05
they burn less fossil fuels and 04:08
electricity and they're less expensive 04:10
to own I've had a great positive 04:12
environmental impact on the world 04:14
because I didn't quit do you have 04:16
regrets about working too much and was 04:18
all this worth 04:20
that I'm glad you ask because I don't 04:22
want people to think that I was the 04:24
classic story of The Busy business guy 04:26
who was married to his business and 04:29
worked so much and and ignored his 04:31
family that is EXA not the issue and I 04:33
haven't worked the weekend in 30 years 04:35
if you have to work 70 hours a week 04:37
you're doing it wrong you cannot ignore 04:40
your family you cannot ignore you know 04:42
having some fun in the beginning you 04:45
think it's about making money you think 04:47
it's about making a lot of money right I 04:48
think that a lot of business owners 04:51
don't stick with it long enough to 04:52
realize what it's really about and it's 04:53
not about the money I I don't get my 04:56
self-esteem from how much money I make I 04:58
get it from those people right from them 05:01
looking at me and saying I trust you at 05:04
your funeral nobody's going to say oh we 05:07
had so much money they don't care it's 05:09
the relationships and the good that 05:11
you've done the footprint did you leave 05:13
the world better than when you found it 05:15
that's what it's about I've been working 05:17
hard on my upcoming book million dooll 05:19
weekend which is coming out early 2024 05:21
stay tuned looking through my notes I 05:24
found a lost chapter that is not in the 05:25
final book very m my serious it reveals 05:28
things like how to double your income 05:31
without any new customer how to create 05:32
complimentary products to generate more 05:35
income one solar preneur did this and 05:37
made an extra 05:39
$340,000 how to optimize pricing 05:41
strategy and maximize profits and more 05:43
the Lost chapter is not online or Amazon 05:45
or anywhere else it is only for people 05:48
on my list like you you can download it 05:50
for free at noah.com 05:52
lost that's noah.com 05:56
it's also Below in the description all 05:59
right back to the video a huge part of 06:01
Larry's success that he downplayed in 06:03
his early career was how serious he took 06:05
having a positive mindset you got a lot 06:07
of your education through motivational 06:09
tapes you got a lot of your learnings 06:12
early on I discovered n g Conan audio 06:14
programs when I was 19 and it changed my 06:16
life and I would listen to cassette 06:19
tapes driving around in my truck and my 06:20
friends would make fun of me you know 06:23
listen to all that motivational crap and 06:25
stuffff so I kind of hit it from them 06:27
for a long time you know but I wear 06:30
those things out yeah Brian Tracy and 06:32
Earl Nightingale you know he's like a 06:35
father to me you know and now it comes 06:38
full circle as Larry has created his own 06:40
motivational tapes to inspire others on 06:43
their Journey some people say I can't be 06:45
successful because I'm not 06:49
talented 06:53
really I don't believe that now was time 06:56
for Larry to give me a tour of his $13 06:59
million office and as he was taking me 07:01
through we met a few of his employees 07:03
and I was blown away by how loyal they 07:05
are to Larry Michael how long you've 07:08
been here 9 years November 14 all right 07:09
9 years November 14th Sue how long 07:13
you've been here almost 20 years yeah 07:15
how long you've been here 16 years 16 07:18
years how long youve been 07:20
here going to be 21 years what makes you 07:22
want to 07:25
stay oh the people just whole atmosphere 07:26
of the company the thing I I don't 07:30
understand Larry how are you so 07:32
calm there's a saying flows uphill all 07:34
the problems that no one else could 07:38
solve go up to the leader I don't get 07:39
those problems my phone doesn't ring uh 07:42
and it's on right now I didn't turn it 07:43
off because I have good people so you 07:45
need to create a team a great team of 07:48
people who stay if you have continual 07:50
turnover nobody gets good at what 07:54
they're doing right and then you're 07:56
constantly rebuilding your company you 07:57
know if you turn everybody over every 24 08:00
months you have a brand new company 08:02
every 24 months you can never get 08:04
traction you're going to go for a ride 08:06
on the world's slowest elevator no come 08:08
on how did you learn your initial skills 08:10
I I went to a Technical High School a 08:13
Regional Vocational Technical High 08:15
School I chose carpentry yeah so I 08:17
wasn't afraid to cut wood and nail it 08:20
together so this is marketing so they 08:23
generate you know 15,000 leads a 08:26
year if ftim gets a a lead from the 08:29
internet she's calling within 60 seconds 08:33
I just want to see the Google reviews 08:36
this is just so good this is like so 08:37
well run let's see what the customers 08:39
say 3 days ago five 08:41
stars added a full bathroom to my 08:42
basement Tech professionals came on time 08:45
high quality work they put in a basement 08:47
to dehumidifier system so all this is uh 08:50
displays of different products that we 08:54
that we either manufacture or uh 08:57
distribute to our our dealers um I 09:01
invented most of our key products for 09:04
basement waterproofing and crawl spaces 09:07
I have 32 patents can you show us some 09:09
of those products yeah this is a 09:11
dehumidifier that my son designed um 09:13
this is the most efficient high 09:16
performance dehumidifier in the world my 09:17
son also developed the world's best air 09:19
purifier he built this 09:22
room that we would fill with smoke and 09:25
watch it clear the 09:28
air and uh we have videos on it to to 09:30
prove that this is the world's best air 09:34
purifier we set up lasers in here so you 09:36
could see the smoke and uh we put every 09:38
competitive air purifier in here and did 09:41
the same test and you could see the 09:44
smoke go right through it with your own 09:45
eyes so this is Boom toown this is the 09:48
1880s mining town theme so this is the 09:50
Boomtown mine and this is what the 09:53
miners would have oh wow been going 09:55
after there 09:57
that's cool that's cool plus this is 10:01
your stuff too no uh this is foam yeah 10:02
so I sprayed the foam and pushed them in 10:05
yeah so we we built all this you know 10:07
designed and built the whole thing you 10:10
know we're contractors right so that's 10:12
like I'm so over Tech this tech company 10:14
suck dude I'm get I'm getting dirty my 10:17
hands messy so this is a vintage 10:20
industrial space and all the desks are 10:23
like 100y old oak desks and you know all 10:26
this stuff is most of all this stuff 10:29
including light fixtures is you know 10:31
from old factories and stuff this is a 10:33
sculpture of the business Machine model 10:35
all my dealers walk in here they know 10:37
what that is and and it actually 10:39
operates this was from Grand Central 10:51
Station literally mailbox is from Grand 10:54
Central Station this year when someone 10:57
says Blue Collar what does that how does 10:59
that make you feel or what do you think 11:02
when you hear that for me I've always 11:03
been blue collar I I don't think of it 11:04
that way I don't think that white collar 11:07
is any better I mean you could have a 11:09
guy who's a billionaire but uh if his 11:11
foundation's messed up who are you going 11:15
to call now 11:17
buddy if you like this video you are 11:20
going to love this video right up here 11:22
where I talk to five millionaires over 11:24
the age of 80 and ask them if the money 11:26
was worth all the sacrifices they made 11:28
make sure you're subscribe to the 11:31
channel if you are not already we have 11:32
some exciting billionaire interviews 11:34
coming soon Uncle no loves you and I'll 11:35
see you out there PE PE 11:37

– English Lyrics

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[English]
what's the range of Revenue all this
does over 600 million a year
yeah basements meet Larry janeski the
blue color billionaire he has built one
of the largest and most successful
basement repair companies in America
he's invented revolutionary products
that Millions use across their home he
has a portfolio of blue colar businesses
making $650 million a year and he's
achieved this all while working less
than the average CEO if you you have to
work 70 hours a week you're doing it
wrong so today we're finding out what it
takes to build a billion dooll bluecolor
Empire you've been running this for 40
years well I started when I was 17 and
how much did you make your first year I
made you know $188,000 maybe I don't
know I got a call when I was 18 years
old you know can you build a house for
me yeah but I'm 18 years old so if
that's a problem let me know in six
weeks me my friend who was 17 years old
and my younger brother who was 14 years
old on summer vacation the three of us
you can't make this up we built the
house and then when we were done the guy
next door comes over says can you build
mine and then we built his and the guy
on the other side comes over can you
build mine and that's it I was Off to
the Races how does it feel when I say
the phrase blue color billionaire you
know it might be surprising to you but
you know hello you know in before you
know whatever 1990 we didn't have
computers and they were
people that did well before then okay so
Tech isn't the only way to make money
okay you know you go to the store you
buy groceries you go to a mall and you
have all this retail but you know the
cool thing is about working with your
hands is that you can never be replaced
by AI Amazon's not going to take over
your job is not going to be offshore to
India or anywhere else right nobody can
go in to a a homeowner and fix their
basement you know from Amazon or from
India or no robot is ever going to fix a
crawl space it's just not going to
happen right we need guys who are
willing to get dirty they know how to do
what to do and why they're there and
that's what we do these guys are real
men okay you would see what these guys
do you would not believe it you would
not believe what these guys do what do
you mean the work that they do how hard
work it is crawl space work we go into
crawl spaces that are this high and they
got dead mind and and snake skins and
bugs and it's all mud under there and
they crawl in there when they leave at
the end of the day the customer could
crawl in their in their pajamas and
slide around and these guys go into
these very difficult environments every
single day and they make a an incredibly
almost impossible job look easy and we
pay them very very well what's the range
of salary someone these guys make over
$100,000 a year because they earn it
it's hard to see this here but he who
works with his hands is a laborer he who
works with his hands and his head is a
Craftsman he who works with his hands
his head and his heart is an artist from
making $188,000 Building Homes to owning
a $600 million a year business I had to
find out what Larry's secret is that's a
big jump from here to $600 million a
year like did just you started hey I'm
just going to do basements and and just
the demand was there it's been 40 years
okay come on we didn't make a big jump
we made a lot of little ones there's a
lot of business people are looking for
the quick hit right I'm going to start
this business I'm going to sell it in 3
years right you're going in it with the
wrong mindset to begin with my doctor
energy saer business I went $5.5 million
in the hole with no end to the losses in
sight and then my partner quit and sued
me so what do I do do I quit no I kept
going 11 years later I made $1 today
it's very profitable we're making houses
more comfortable more energy efficient
they burn less fossil fuels and
electricity and they're less expensive
to own I've had a great positive
environmental impact on the world
because I didn't quit do you have
regrets about working too much and was
all this worth
that I'm glad you ask because I don't
want people to think that I was the
classic story of The Busy business guy
who was married to his business and
worked so much and and ignored his
family that is EXA not the issue and I
haven't worked the weekend in 30 years
if you have to work 70 hours a week
you're doing it wrong you cannot ignore
your family you cannot ignore you know
having some fun in the beginning you
think it's about making money you think
it's about making a lot of money right I
think that a lot of business owners
don't stick with it long enough to
realize what it's really about and it's
not about the money I I don't get my
self-esteem from how much money I make I
get it from those people right from them
looking at me and saying I trust you at
your funeral nobody's going to say oh we
had so much money they don't care it's
the relationships and the good that
you've done the footprint did you leave
the world better than when you found it
that's what it's about I've been working
hard on my upcoming book million dooll
weekend which is coming out early 2024
stay tuned looking through my notes I
found a lost chapter that is not in the
final book very m my serious it reveals
things like how to double your income
without any new customer how to create
complimentary products to generate more
income one solar preneur did this and
made an extra
$340,000 how to optimize pricing
strategy and maximize profits and more
the Lost chapter is not online or Amazon
or anywhere else it is only for people
on my list like you you can download it
for free at noah.com
lost that's noah.com
it's also Below in the description all
right back to the video a huge part of
Larry's success that he downplayed in
his early career was how serious he took
having a positive mindset you got a lot
of your education through motivational
tapes you got a lot of your learnings
early on I discovered n g Conan audio
programs when I was 19 and it changed my
life and I would listen to cassette
tapes driving around in my truck and my
friends would make fun of me you know
listen to all that motivational crap and
stuffff so I kind of hit it from them
for a long time you know but I wear
those things out yeah Brian Tracy and
Earl Nightingale you know he's like a
father to me you know and now it comes
full circle as Larry has created his own
motivational tapes to inspire others on
their Journey some people say I can't be
successful because I'm not
talented
really I don't believe that now was time
for Larry to give me a tour of his $13
million office and as he was taking me
through we met a few of his employees
and I was blown away by how loyal they
are to Larry Michael how long you've
been here 9 years November 14 all right
9 years November 14th Sue how long
you've been here almost 20 years yeah
how long you've been here 16 years 16
years how long youve been
here going to be 21 years what makes you
want to
stay oh the people just whole atmosphere
of the company the thing I I don't
understand Larry how are you so
calm there's a saying flows uphill all
the problems that no one else could
solve go up to the leader I don't get
those problems my phone doesn't ring uh
and it's on right now I didn't turn it
off because I have good people so you
need to create a team a great team of
people who stay if you have continual
turnover nobody gets good at what
they're doing right and then you're
constantly rebuilding your company you
know if you turn everybody over every 24
months you have a brand new company
every 24 months you can never get
traction you're going to go for a ride
on the world's slowest elevator no come
on how did you learn your initial skills
I I went to a Technical High School a
Regional Vocational Technical High
School I chose carpentry yeah so I
wasn't afraid to cut wood and nail it
together so this is marketing so they
generate you know 15,000 leads a
year if ftim gets a a lead from the
internet she's calling within 60 seconds
I just want to see the Google reviews
this is just so good this is like so
well run let's see what the customers
say 3 days ago five
stars added a full bathroom to my
basement Tech professionals came on time
high quality work they put in a basement
to dehumidifier system so all this is uh
displays of different products that we
that we either manufacture or uh
distribute to our our dealers um I
invented most of our key products for
basement waterproofing and crawl spaces
I have 32 patents can you show us some
of those products yeah this is a
dehumidifier that my son designed um
this is the most efficient high
performance dehumidifier in the world my
son also developed the world's best air
purifier he built this
room that we would fill with smoke and
watch it clear the
air and uh we have videos on it to to
prove that this is the world's best air
purifier we set up lasers in here so you
could see the smoke and uh we put every
competitive air purifier in here and did
the same test and you could see the
smoke go right through it with your own
eyes so this is Boom toown this is the
1880s mining town theme so this is the
Boomtown mine and this is what the
miners would have oh wow been going
after there
that's cool that's cool plus this is
your stuff too no uh this is foam yeah
so I sprayed the foam and pushed them in
yeah so we we built all this you know
designed and built the whole thing you
know we're contractors right so that's
like I'm so over Tech this tech company
suck dude I'm get I'm getting dirty my
hands messy so this is a vintage
industrial space and all the desks are
like 100y old oak desks and you know all
this stuff is most of all this stuff
including light fixtures is you know
from old factories and stuff this is a
sculpture of the business Machine model
all my dealers walk in here they know
what that is and and it actually
operates this was from Grand Central
Station literally mailbox is from Grand
Central Station this year when someone
says Blue Collar what does that how does
that make you feel or what do you think
when you hear that for me I've always
been blue collar I I don't think of it
that way I don't think that white collar
is any better I mean you could have a
guy who's a billionaire but uh if his
foundation's messed up who are you going
to call now
buddy if you like this video you are
going to love this video right up here
where I talk to five millionaires over
the age of 80 and ask them if the money
was worth all the sacrifices they made
make sure you're subscribe to the
channel if you are not already we have
some exciting billionaire interviews
coming soon Uncle no loves you and I'll
see you out there PE PE

Key Vocabulary

Start Practicing
Vocabulary Meanings

revenue

/ˈrɛvəˌnuː/

B2
  • noun
  • - income generated from normal business operations

billionaire

/ˌbɪljəˈnɛər/

C1
  • noun
  • - a person whose wealth is at least one billion units of currency

invented

/ɪnˈvɛntɪd/

B2
  • verb
  • - to create or design something that did not exist before

portfolio

/pɔːrtˈfoʊlioʊ/

B2
  • noun
  • - a collection of investments or business holdings

achieved

/əˈtʃiːvd/

B2
  • verb
  • - successfully reached a desired objective or result

basement

/ˈbeɪsmənt/

B1
  • noun
  • - a floor of a building below ground level

running

/ˈrʌnɪŋ/

A2
  • verb
  • - managing or operating something
  • verb
  • - moving quickly on foot

work

/wɜːrk/

A1
  • verb
  • - to perform a job or task
  • noun
  • - an activity involving mental or physical effort

business

/ˈbɪznəs/

A2
  • noun
  • - an organization or economic system where goods or services are exchanged

products

/ˈprɑːdʌkts/

A2
  • noun
  • - items manufactured or refined for sale

customer

/ˈkʌstəmər/

A2
  • noun
  • - a person or organization that buys goods or services

income

/ˈɪnkʌm/

B1
  • noun
  • - money received, especially on a regular basis, for work or investments

profit

/ˈprɑːfɪt/

B2
  • noun
  • - financial gain after all expenses have been deducted

environmental

/ɪnˌvaɪrənˈmɛntl/

B2
  • adjective
  • - relating to the natural world and the impact of human activity on its condition

motivation

/ˌmoʊtɪˈveɪʃən/

B2
  • noun
  • - the reason or reasons one has for acting or behaving in a particular way

career

/kəˈrɪər/

B1
  • noun
  • - an occupation undertaken for a significant period of a person's life

loyal

/ˈlɔɪəl/

B1
  • adjective
  • - showing firm and constant support to a person or institution

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