– English Lyrics

Lyrics & Translation

[English]

Almost everybody right now has an

uncomfortably high percentage likelihood

of going viral if they post every day.

But there is a second part, the

monetization. Yes, 1% of the people

listening now are going to get to be a

big enough creator that brand deals

actually come in. 99% can build a tech

stack that can make them between 7 and

70,000 in a year.

>> Yeah, it's all about just finding your

people. That's just what it is, right?

Every human being on Earth should use

Stan. Everybody should use social for

this reason and everyone should have the

tech stack to be prepared because the

viral moment right now does not

monetize. The guest I have today is a

young gentleman. I don't know how much

of a gentleman we'll figure it out. A

young man for sure at least. Uh that um

I've gotten to know over the last half a

year uh and has built a really

interesting company in a place that I

have a lot of passion for. This is an

unusual one because AJ and I have spent

a lot of time with John over the last

several months and have really gotten

involved in this business and when we

first met um you know John said you know

I really want to help you buy the Jets

which is really interesting because

I don't know if I've heard that more

than people saying hello to me in real

life. So like that part never really

registers for me. It it sets up people's

ambition. A lot of times people use it

as a lever to try to capture my

attention. But that wasn't what was

interesting. What was interesting is

what transpired over the course of the

combo is,

and I said this to him at the time, I

said, "Huh, this could happen." And and

it it's really interesting, and I want

to really set this up. It's also

catching me at a time where I really

don't want to overpromise and underdel,

but at the same token, I want to get

involved in more businesses in a way

that I can impact them because the scale

of the 15 years of trying to build out

Vayner X and my brand is in a place

where those opportunities exist. Here's

where it gets really exciting for me and

why I'm setting it up this way. A

stunning percentage of my audience

should use this service. And as you can

imagine for all of you, if that's true,

that wasn't like, oh, that's why I want

to get involved because I can get so

much of my audience there. A stunning

percentage of my audience here needs to

wear underwear,

right? Like doesn't mean like, oh, well,

let me go be a get very deeply involved

in a startup and own a meaningful

percentage and and go and sell all that

underwear.

What excited me is that a meaningful

percentage of my audience needs to use

Stan like that. It has been built this

stack and I'm going to let John get a

lot of the floor over this podcast at a

cost structure that feels incredibly

obvious to me. And as we kept digging

and then more importantly, you know,

when I look behind myself, if you're

listening I and especially if you're a

follower, you know, I always point to my

stock certificates about Facebook,

Twitter, Tumblr. I try to make this very

clear to people. All three of those

companies were not a deck and an idea. I

did not angel invest in those companies.

They were further along and they were

obvious. And I think there's an element

to stand in that category as well. This

is not John meeting me and being like,

"Hey Gary, I grew up on your content.

I'm this well educated kid and I have

this very good idea and I've like and I

would meet and now that I gotten to know

him, I would have met him and I would

have been like, "Oh, this kid's [ __ ]

got that thing in the stomach." But, you

know, to be frank, over the course of 15

years, that kid has lost plenty of

times, too. As much as the kids I make

fun of that are Ivy League, he's both.

But you know like um anyway

the company's far along which allows me

to understand how many people are

already getting benefit from it and this

is like the most fun part the Gary Vee

brand the Vayner X machine where me and

AJ are in our careers the infrastructure

Victoria like all the things that are

happening in my world are culminating

and I guess it's a big opening rant to

say

even though I started this podcast with

making it potentially obvious that Stan

is an anomaly I actually think Stan in a

lot of ways for my next 20 years could

be the preview.

You know, this is very important to me

and I want to put a lot of effort and

oomph behind trying to help John and

some of the other great people that are

getting involved in this business to

build a meaningful business because if I

can prove it to myself,

then I can learn from this next 36 to 48

months and what impact I and the Vayner

X machine and the broader Gary Vee

ecosystem can do to this business. It'll

give me the confidence to do it again.

And again, I'm making this podcast for

my entire audience. There's a lot of you

that are in different parts of your

career where you feel like you can

create opportunity for yourself because

of what you've already built. I

thoughtfully at some point, not day one,

I don't want to rewrite history, but

somewhere pretty early on, I realized

Vayner X can be the operating system to

everything I do for the rest of my life.

Gary Vee can be the operating system,

the personal brand for everything. This

is the most meaningful attempt I'm going

to take at that. And so I'm really

excited. I want to be very like that was

really fun for me to do. I don't do a

lot of content like this. That was

really fun. I think that sets up the

rest of this conversation. And I'm sure

all of you are like very tired of me

ranting on one breath right now and are

probably curious to get to know John a

little bit and understand why I feel it

this way. What's going on? What is Stan?

And that's where you are, my friend.

Lovely. Well, Gary, what I'd summarize

for your audience is the mission of

stand is really simple. It's to empower

anyone to work for themselves. And

literally what that is, because you're

saying a significant portion of your

audience could benefit from stand. And I

wholeheartedly believe that is Stan is

everything you need to start a business.

It's the simplest and easiest way. So

whether you need a website, you need to

horse a course, you need to host a

community, charge a subscription, charge

for a service, build your online

business, Stan does all of that for just

$29 per month. And the reason why we

exist is because I started out on this

journey inspired by you way back in the

day. Just a kid posting on TikTok really

cringey dance videos and realized that I

loved it.

>> Are you good at dancing?

>> I'm awful at dancing. But it doesn't

matter cuz it's about trying and getting

past your emotional dis.

>> But did did you do the dance videos cuz

you thought that would get you viral cuz

we were in that era.

>> Exactly. It was like peak co where we

are all locked in like doom scrolling

TikTok. But I was dancing specifically

with an intention which was once again

it's a Gary Vo of give give. I was

watching all these folks create content.

I was like what's some sort of value I

could add in this world and for me that

was my story as immigrant kid single mom

grew up in the south. Uh did all things

>> where I don't remember that North

Carolina. What town?

>> Uh Charlotte just north of Charlotte

right. So

>> but not Charlotte. The greater Charlotte

area.

>> Greater Charlotte suburbs.

>> Let's what's the name of I want to give

this North Carolina.

>> I want to give it a big sh I mean

somebody right now just yelled.

>> Really? Yeah, cuz somebody's listening

from there. They're walking their dog

like, "Yo, what's up?" You know, like,

"Yeah, let's make sure."

>> By the way, can we make can this also be

an important moment

>> in human society? Can we no longer talk

about the big city? Like when people are

like, "I'm from Buffalo." I'm like, "No,

you're not." Cuz first of all, [ __ ]

Buffalo. I hate the Bills. But you're

like from 12 minutes outside of Buffalo

and some random name town and we need to

start giving these little tiny towns

more love. So that was a good moment for

me. I'm glad we had that moment. Keep

going. Well, shout out Cornelius, North

Carolina.

>> Cornelius, stand the [ __ ] up, Cornelius.

>> Stand the [ __ ] up. 704.

>> Yes.

>> But but I grew up in a place where like

we didn't have much. And very candly,

>> by the way, I apologize. I I don't want

to do this. I want to give you room, but

I'm definitely clipping that and running

it against the town.

>> Heck yeah.

>> I I really like back to like targeted

ads, we're running that. So,

>> I love that. Well, I mean, I grew up in

a place like if you know anything about

Cornelius or Charlotte, North Carolina

at the time in the early 2000s, like no

one looked like me, right? And so the

reason that that matters in the story is

just cuz we're all in society told to

fit in in some way. Yeah.

>> And so for me as an Asian-American kid

in the South, everything in my life,

whether it was my mom culturally and the

pressures we had there to perform or

just broader society, like to fit in and

quote unquote be accepted, you had to do

a certain path, right? So I went to

undergrad. I took on student loans. I

then thought I was the biggest shot

ever. I was here in New York cuz I cold

call my own a job at Goldman Sachs in

investment banking. Like from nothing.

Point being is I thought I had made it

right. I'd done the path. And

admittedly, hopefully not too many

people here are in finance at, you know,

a 12 to 12 job in finance right now. But

you get there, you think you're hot [ __ ]

and you realize like,

>> well, especially Goldman. Yes. You're

like on the [ __ ] Yankees. You're on

like, you know, like, you know, that's

like big big stuff. Especially, and by

the way, when I just heard that, I'm

like, makes sense because

>> the Goldman kids that really become the

ones that run the whole [ __ ] are not the

ones that are like the Excel, like the

math. They're always the kid that Cole

called their way in and probably didn't

belong there. And that's why they that's

why kudos to Goldman and other places.

They know that they need 5% of the

people that are just like burning down

the place to get in. And they kiss a lot

of frogs. I do the same thing. Like for

all the people that have worked out for

me, they're for every Drock or Andy or

like all the Huxster kids that walked in

or random tweet or whatever, 80% are

actually disasters.

I always make fun of my team because

when I'm like, "Hey, I met this kid

outside. You have to interview him like

literally outside. They're always like,

"What the fuck?" And then I'm like I'm

like, "Fuck you, [ __ ] I met you

outside, too." Like they forget where

they came from. Anyway, keep going. I

love that. Well, I was that kid, right?

And I thought I'd made it cuz you're,

you know, you're brash and you're young.

You're like, "Oh, I'm a hot shot at Gold

Coleman." You get there and you realize

like a lot of people that you work for

and look like or above you, you don't

really want their life, right? They're

working 24/7. They're not close to their

family. In fact, they're yelling at

their spouse on the phone right next to

you and you're like, "What? I'm just

trying to get edits on a deck." Um, all

that to be said is I'd done the

conventional path and that's the context

in which I started consuming your

content. It was the depths of co and I

was doom scrolling and I was like I

don't want to go back to corporate. So

this creator economy thing is really

interesting.

>> So in co real quick just for context you

were still at Goldman.

>> Uh I was at Stanford business school at

the time. So I had gone off cuz I had

done the golden path. I was like oh at

Goldman like oh I'm not I'm so

miserable. I just need a better job. So

I wanted to do an even better job at a

top VC firm in SF. That was like the

dream as a kid right? And then I went

for Stanford. That is like the like my

mom's American immigrant dream manifest

>> 100%.

>> Point being I had done all like I did

all the stamps of approval.

>> Like does she have a Stanford sticker on

her car?

>> I mean truly she's still so upset at me

to this day for not graduating.

>> Yeah, of course.

>> I'm like mom I got in. That's the thing

that matters.

>> You're like mom stands like a real

company. She's like I don't give a [ __ ]

You

>> still don't understand what I do. But

she's like I want you to get that grad

school degree.

>> Um but it was in that moment I was like

what kind of value could I add to this

world? And so I started making cheesy

dance videos but in the context of

career coaching specifically. How do you

as your as an underrepresented kid get

your first dream job? Cuz that was just

my story. And so

>> it was real to you.

>> Yes.

>> And you knew that there was a lot of

kids that looked like you or in cultures

similar Indian, Eastern European,

whatever it would be that were feeling

that same pressure and that [ __ ] on a

bad day 50% of them were dying inside.

>> Yes.

>> I always say like for the doctor,

lawyer, you know, engineer crew, India,

Asia, Eastern Europe, like that where

it's Nigeria, that real culture.

>> Yeah.

on a good day can only be 50% that are

actually like, "Oh, I love this. I love

being a doctor. I love being a lawyer."

Which is amazing. But on a good day,

it's 50%. Which means literally 50% of

the people that are being pressured in

that immigrant culture that puts that on

a pedestal cuz there's different

immigrant cultures that are more

entrepreneurial or more, you know, into

music and the arts. But the cultures

that really push the lawyer, doctor,

engineer thing, you know, Ivy League

school, that whole thing, 50% of those

[ __ ] kids are dying inside.

>> Yeah. And we're seeing them now take an

alternative path because of Stan, right?

Cuz we're all realizing, and this is

what you've been preaching like almost

15 years too early. You've just been on

the trend since 2010 and even earlier is

like we're all realizing there's a

different path

>> cuz there's optionality.

>> Yes. What I understood in 200 when I

wrote Crush It, what I understood was

like this internet thing creates actual

optionality.

>> Yes.

>> No internet, forget about AI and social

media. No internet, no options.

It created unlimited inventory in a real

estate term.

It created unlimited real estate to

build.

>> Yes.

>> Unlimited.

>> Yes.

>> And that changed everything.

>> Yes. And so that's the context in which

I found myself, which was like I was

making content about how to get your

first dream job, which was just like I

got thousands of comments basically

saying, "Dude, this is so helpful. I got

my first like networking out of this. I

like got over my fear of cold email,

whatever it was." And so I sat there and

I was like, "Okay, how do I turn this

into a full-time income so I could do

this for a living?" Cuz like I got to

work for myself. I got to be creative,

which was crazy for me as a immigrant

kid. Did you think about going

fullfledged personal brand or did you

realize that that had limited value in a

medium-term maybe long long term if you

play my kind of game but like did you

understand no no I have to build a SAS

something that has more intrinsic value.

>> I was a techie at heart and so I knew I

wanted to build something more scalable

than myself. I also knew that I wanted

to build more impact rather than just my

personal brand. But I recognized at the

time that the distribution mechanism

Yeah.

>> the best way to get out there and get

your brand out there is to build your

own personal brand first.

>> Yeah. I would say real quick cuz it's an

important point and I want to it's not a

counter to your point, but it's an and.

I just want everyone to know that like

I'm on the record that I believe Gandhi

and Martin Luther King had a lot of

impact. And so I think right right I

think it's really and I think this goes

to like us and obviously we like our

circles cross over but knowing that like

what absolutely I bought you know and

it's like fun to like cuz I haven't said

this to you yet like the whole I'm going

to help you buy the Jets I'm like

brother Jets are like 20 billion and

like I don't have that much of stand so

like if you're if you're going to build

a a$1 13 trillion business like masleto

and we might be able to get there. What

absolutely I did believe though was that

you understood what the thank you

economy and crush it were. You know,

it's really funny. You look at anything

in your life. I always, you know, it's

kind of like a music artist like usually

the first album's the punchline. Like if

you really look at right sequels and

like if you really look at a creative

person, you have your I had my whole

life to write Crush It. I had 24 months

to write The Thank You Economy after

that. Right. It's like I think that what

was very clear to me was when I think

about crush it plus thank you economy

and what that means to people I did

believe what why you and I are sitting

here right now and I've met a lot of

people obviously in my career. I did

believe it was in your stomach

>> the combination of crush it and thank

you economy.

>> Y

>> I think you're very articulate and like

even when you communicate to me I'm like

I don't think you're doing it on

purpose. I can feel when we're subcon

where you're subconsciously talking to

me on things you think I will like and

that doesn't bother me because I

actually think it comes from a very good

place but I get much more excited about

the reason we're here which is I think

you I it I you know I always say this

humans are animals and we forget that

just like animals you can smell your own

>> for anybody who has a dog have you ever

seen a dog walk by another dog it's like

a different game it's like their

We have that too and we don't talk about

that enough in my time with you. The the

your inherent DNA. Forget about you

being affected by consuming my content

or anyone else in you is the combination

of crush it and the thank you economy

and that's why I'm here.

>> Cool.

>> Straight up.

>> I love that. I wouldn't advise that

investing thesis to most people, but um

combined with the data I I'm like, "Wow,

that's cool."

>> Yeah. And so I guess where I'm going is

like self-awareness everyone. This goes

to like who he is. But that's why I

wanted to just jump in. Building

something scalable and impact comes

absolutely in the form of Jeff Bezos or

Mark Zuckerberg or whoever. And it also

comes in the form of you know Gandhi and

and and MLK. And I think the biggest

game for all of you especially if you

all go down this stand journey. It was

funny when he rattled off I was

listening when he rattled off all those

things. is I was like I wonder what

someone's listening right now is like

[ __ ] I need website and email or I need

ser like you know like that Swiss Army

knife that Stan creates that you've done

especially at the cost structure that's

what excites me because it's actually

we're getting to the punchline here

everybody who's listening

needs something none of them are the

same and the combos are not the same

right the entrepreneur that's listening

right now is like winning on their

website or doesn't even believe in

website and that's very easy to not

believe in it I always laugh Gary, you

don't believe in website? Like, have you

ever seen my website? But I very much

believe in website. Um, and by the way,

with with

SEO going to, you know, chat bots, like

it's shit's about to get very

interesting in that world. But

nonetheless, I think that people being

self-aware. Are they a John or a Gary

right now if they're listening, right?

Like it's okay to go all in on personal

brand. It's okay to go all in on

technology. And I I think to the opening

rant, I think people are going to get

blended all the way in, right? So, keep

going.

>> Yeah. I mean, in that you just alluded

to why ST has been so successful so far.

It's like my immigrant roots manifest as

a price point, which is I grew up going

to Costco with my mom and like, man, I

[ __ ] love like a bulk deal and lots

of toilet paper. But point being is, you

know, I studied as computer science back

in the day as a kid. I was like a very

mediocre programmer. But I started

trying to maggyver together like a

website that was like $30 a month and

then a course hosting platform that

would charge you like $200 for like

courses and then community for my

community and subscription. And then I

needed to send invoices. And I was

spending like $400 a month just to get

started, which is just completely

inaccessible for anyone. And so I was

like, "Fuck it. I know how to like I can

just build all of this in like a couple

months." And so I did. That was the

first version of Stan was I built it for

my own account. And I was like, why are

we charging for bits in in a cloud?

>> Did you when you said you were building

for yourself, did you know that this

when you started building it, you knew

this was the thing you wanted to build?

>> Yes.

>> Okay, got it. Did you Did you name it

right away? I I was think I thought

about the name for a couple weeks and I

just I immediately thought Stan, right?

Because why I love the name Stan is

because it stands for super fan, right?

It's the original Eminem song. Now Jinzy

has co-opted the term. And so Stan is

like how we want to show up for all of

our entrepreneurs and creators. It's

like we want to be your super fan and

support you through the journey.

>> By the way, if you're 16 and you've

never listened to the song, which is

like actually much more real than a lot

of us in this room would like to admit

that a lot of kids have not listened to

this yet, you really need to listen to

it. It is one of the most creative songs

of all time.

>> I really believe that.

>> Wow.

>> I really that song really, this was long

before I even had an audience or it was

just like the voice changeover is always

been my favorite when hip-hop has done

that and the way he does it in that song

I think is just like legendary.

>> Yeah. Then you you get the term and the

legacy of it. But yeah, I essentially I

knew so deeply in my heart that this was

a painoint I had and therefore it would

be helpful for everyone else because I

knew that on a like a macro basis,

everyone was just going to the feelings

that I was having doing that job, the

creativity, the like inspiration I was

feeling, I just knew that like this was

the manifestation of like Mazo's

hierarchy of needs, right? If I could

figure out how to pay my bills, I was

already generating community. I was

already generating belonging. I was

already generating meaning and I was

going to generate financial freedom

through this as well. And so I just knew

in my heart of hearts that like number

one, I desperately needed the service

cuz I wasn't going to pay $500 a month

and more importantly waste hours trying

to figure out all these different clunky

softwares when I knew I could build

something way simpler for way cheaper.

And I knew that millions of other people

one day would want to use this. And so

that's how Stan got started. And you

know, now we're helping 75,000 creators

make over $300 million, which is crazy

to think about. Like we'll be at a

billion soon um just with how things are

going exponentially. Um and it's just

been really really cool to see like all

the stories of people like you. Let's

actually go into that chapter of this

podcast. Let's go into for instance.

>> Sure.

>> I think the best way a lot of people

learn is in this format. So we're

setting this up.

>> For instance,

>> give me success stories that you're

seeing on the platform either

specifically or uh knowing that there's

six pharmacists doing X. Tell me the

story of like so you're a far. So let's

play let's play a rapid fire. For

instance, for instance, if you're

listening right now and you are,

>> for instance, I can prove to you

whatever your background is and whatever

you look like, wherever you come from, I

can guarantee you we have a success

story on stand. So, I'll just rattle off

a bunch. I talked to this kid once, 18

years old. If you're a young kid, his

name's Stone Frederickson. He emailed me

before at 17 because he couldn't set up

a stand account cuz he wasn't legally

allowed to set up a Stripe bank account.

And as soon as he turned 18, in 2 months

off of TikTok, he made $100,000. Has not

had to go to college, decided to full on

pursue entrepreneurship. Another one

that I absolutely love is

>> do you do you obviously you know that in

the macro. Do you know what he actually

sells?

>> He was specifically teaching boomers how

to do social media.

>> Smart,

>> right? So he was great timing because I

think one thing I kept saying at Vayner

Media in postco by the way I have to say

it now. This is sad. This is a big big

shout out to how [ __ ] up Fortune 500

marketing companies are. the biggest

brands in the world, like the biggest

ones, like the ones you know, like

Toyota, like you know, CocaCola.

Literally, if you're the head of

marketing for those companies, you don't

realize that there are 50 and 60 year

olds dominating Tik Tok consumption and

then you come to Vayner and we have a

meeting and we're like, "Hey, Tik Tok."

And they're like, "I know. Our target

audience is really 55 and let's say it's

this person is the cliche 42 to

60year-old marketer." I'm like, "Are you

on it?" "Yes." I'm like, and this is

where I always kill them. I'm like, "Are

your parents on it?" And they're like,

"Yeah, my dad's addicted to it." I'm

like, "Your dad's 82."

And so that kid really crushed it

because there's so many boomers on

TikTok, yet a lot of people don't see

it.

>> Yep. Yeah. You get it? And so then in

that sense, I'll give you completely

different side of the spectrum. Um,

Selena Camaro, I think she's in her

mid30s. She's also a North Carolina

native. You know what she does? She

makes content online about homesteading

specifically. She started a digital

product on how to uh bake sourdough

bread.

>> Makes sense.

>> If you want to guess how much money

she's made.

>> Um well, knowing Mona, my wife's

obsession with sourdough bread. And now

I'm going to have to ask you like which

wheat and yeast and all that stuff. But

oh, an absolute ton because it's

crushing. This topic is crushing. I'm

going to go with 800,000.

>> Very very very close. She's in the mid

six figures. Her username is milkmadearm

for anyone who wants to look her up on

Instagram. That is a completely random

niche out there, right? I think of like

we have bread baking. We have someone

who does crochet crocheting specifically

who just started stand this past month

and we were speaking to her and she's

made almost 10k already.

>> AJ, it's so funny. Like you must be

laughing, right? Like I the reason I'm

going to AJ right now literally when I

wrote I wrote Crush It in '08. It came

out in '09.

>> You cannot you can actually do this

right now. You can go back and go click

the one-star reviews on Crush It on

Amazon and sort by oldest. When this

book came out and I said people are

going to make money on Go ahead.

>> Okay. Wasn't like honey farming one like

bees and honey. You very niche like you

were just saying.

>> Yeah. My thesis then was everyone is

going to make $100,000 a year talking

about you know smurf it up. I mean my

talk that changed my career. I'm like if

you love smurfs smurf it up. I believe

someone right now listening and this is

why I'm so addicted to your tool.

It it is not lost on anyone anymore that

whether it's YouTube or Tik Tok or

something else like you literally can

get millions of views about Smurfs. What

is lost is this is probably the money

shot of this entire podcast. So almost

everybody right now has a uncomfortably

high percentage likelihood of going

viral if they post every day. This is a

profound. We're going to get into

something very important of why the

interest graph, not the social graph, is

impacting why we're having this

conversation about Stan. Almost I'm

going to go nice and slow. Almost

everyone who's listening, if you post

something random every day, I'm talking

about very random like you have

something stuck in your teeth, you grab

a toothpick, you're now on this I'm

going to post something random.

Actually, I might create a challenge

right now called the 365 day a year

random post challenge where you have to

post something random every day, every

day on Tik Tok and Instagram. I'll just

stay there, but YouTube shorts please,

Facebook, please. But just knowing how

those two algos work, especially Tik

Tok,

that if you post something random

similar to, and this is going to hit

with my audience, when I just decided to

post that I [ __ ] with blueberries and

nobody can eat them like me, and it

became my most viewed post.

Almost all of you actually know what I'm

saying. You may not do it. You're scared

to do it, but you kind of know it's true

cuz all of us have consumed so much

content on complete randomness. I'm

aware that most of you are not creative

enough yet to wake up every day and just

do something random. But I'm telling

you, I'm talking about like which

shampoo you've used for 14 days years in

a row, why you stubbed your toe today,

like like just random. I believe that if

if you do that,

and I get this DM a thousand times a

month, Gary, I just had my first viral

post. What do I do? How do I make money?

Right, Gary? I just got a post. I

normally get 50 views. I just got a

post. I got 2 million. How do I make

money now? I believe the answer is being

in front with a Stan-like situation

where you're prepared for the moment.

>> Correct.

>> So, like, if let's play it out. I'm

going to This is why I'm excited that

we've allocated a lot of time for this

podcast. I'm going to go like I I don't

feel rushed, which is what [ __ ] me up

on podcasts.

you're a person and you take this

challenge that we're making up on the

spot right now. We, by the way, John and

I have been thinking about a hundred

different things to do and like

literally this is improv cliche. Like

yesterday,

>> this is like really smart and I'm

getting excited in real time. You were

going to post something random every

day. Now, you have to have a stand store

because you have to act quick. Let me

explain what happens in real life. You

post about pumpkin picking. It hits. It

gets three million views. You're gonna

see it. you're going to know something's

happening if you're already set up with

infrastructure when people land on your

account and you have a URL in your

profile to send them somewhere and

you're going to have to help me here,

John, because I'm I'm far along on your

product, but not far. I'm I'm going to

paint a picture. Tell me how right I am

or what they would have to do. Play

tennis with me here as Wimbledon's going

on. Um

I'm Gary. I'm I'm inspired by Gary right

now. Just like the flip challenge of

2017, I'm taking the 365day random post

challenge.

I post about pumpkin picking. I've got a

stand store. I've got the pieces in

place where I need you in a little bit

so that I can do what Gary's about to

say, which is it goes viral

and then I can run quickly to my

standstack.

>> Yep.

>> And have prepared like uh let me tell

you how my brain would work. a $9 a

month newsletter or or offering or

course on how to do a monthly activity

with your children, right? Because my

brain would go to, okay, everyone's

obsessed with this pumpkin picking thing

I did. That's cool. When it if I go now

and spend 2 hours while this is going

viral in real time to get my [ __ ]

together and I can capture

subscriptions,

I can do this. Now, you have to be back

to self-awareness. You have to realize

like, do you actually have 12 ideas to

actually sell people? Because you can

maybe get them to sign up during this

virality. I'll be right and you'll be

very happy with me. But you won't retain

them if the November and December idea

is [ __ ] They're going to unsubscribe

and not pay you anymore. But there's

something that I see where everybody's

going viral now.

All of them have no idea what to do with

it. They start going into how do I get

brand deals? How do I get this? What I

saw in your product and what I think is

real is this tech infrastructure, these

tools can allow them to monetize even

that viral post if they move in real

time

>> thoughts. Correct. The caveats I would

give you if you're like worried about if

if you're worried about random post like

what should I post really randomly? The

first thing I tell you is find your eeky

guy which is that um vin diagram the the

center between what you're really

passionate about what you could talk

about for free for the rest of your life

and then also uh what you're really good

at because in this context the pumpkin

picking you picked out the larger theme.

So for example we actually literally

have probably a couple dozen different

parents who've crossed over 10k just

teaching other parents about how to like

for example live a phone free life with

your kids.

>> 10k total 10k a month I want to get your

content

>> at least 10k total.

>> Perfect. By the way, this is where I'm

jumping in cuz the other thesis I had

with Prussia was like, okay, like you

can laugh at me and make fun of me. This

is what I was talking about with the one

star. But hey, it asking you American by

the way, you got to remember what time

it was in 2008. The economy had collap

2009 the economy collapsed. Vayner Media

was built on all of AJ's smart kids that

lost job offerings during that spring.

>> Yeah.

>> From jobs they got. No longer job

available. And so we just were able to

have like a lot of his smart friends

start with us and jam. Marcus would the

guy who runs Veayner Media International

who's been AJ's friend since first grade

100,000 million% if the economy did not

collapse in 2009 would have never worked

here.

>> He lost his finance job and he's like

I'll intern for the they were just

[ __ ] kids like we'll hang out and

social. You know

the the thing that I said a lot and

that's why I want to double click on

this cuz again a lot of you were

listening and you're like nah I can't

right I cannot stop being a lawyer. I

I'm going to keep listening to Gary and

John. I' I know what Gary's core thesis

is. It sounds like there's a tool now

here that maybe can extend Gary's story

and make this even more real than Gary

talks about which is why I'm here.

But I can't cuz I make 380. And here's

the big punch line. I make 380 in salary

and I'm living a 420 life. Everybody has

a house too big. Everybody has stuff

they don't need. Here's what I want

everybody here and I'll let you jump

back in for a lot of people listening.

The 10K, the reason I just jumped in and

I'm ranting.

I just want to ask everybody, how many

people here who are listening right now,

if you made an extra 10K in the year,

I'm not even talking a month, that that

can be deployed against either debt or

for a nicer vacation with the family

this December than you would have more

Ritz Carlton, less Holiday in. No, no

disc on Holiday in. It's a place where I

>> grew up doing eight. I grew up days in.

Bro, the only By the way, Holiday in was

the first place I stayed when we went to

Disney with me, my mom, and sister. Um,

I I'm passionate about that, bro. And

everyone's posting anyway, so why not

make 17,000 more? That's why I'm so

excited about what you've got.

>> Yeah.

>> Because I know what I'm telling people,

but there is a second part. The

monetization.

>> Yes.

>> 99.99999999%

of people are not going to become Mr.

beast where the monetization comes from

the pennies on the views on the big

platforms.

1% of the people listening now are going

to get to be a big enough creator that

brand deals actually come in.

>> Yes.

>> 99% can build a tech stack at $29 that

can make them between 7 and 70,000 in a

year.

>> Yeah. And the caveat I'd actually give

you

>> that's the punch line of the company.

The caveat I give you as well on the

lawyer accountant piece is I would

actually argue many of the lawyers and

accountants and dentists who use our

platform to drive leads ver via let's

say LinkedIn for example are probably

clearing in many in many cases more with

the client revenue they're booking

through their stand.

>> I got it. So you're say you're taking a

little bit of different tweak. We're now

talking about a completely different

audience which actually both audiences

are working

>> right. Don't leave your job and become

the head of pumpkin picking. You're

saying use the tech stack that we've

done to take what you're already doing

and accelerate it.

>> That's correct. You can take both

angles. So either you some people think

of entrepreneurship especially online

that you have to go zero to one. You

have to fully quit your job, what have

you. No, like you can either see this as

a side hustle and like like let's say

you're a mom or a parent, what have you,

and you're busy, you can do this a

couple hours a week and start to teach

other parents how you stay sane or the

fun activities you take your kids out

and make 10K in a year. Or you can be a

lawyer who's full-time focused on

running your own law firm or being a

partner in a different law firm. You

should still be, no matter what, you

should still be building your personal

brand because you just talked about all

the companies in '08 that went down.

Like everyone here knows that like the

macro environment right now and all the

institutions are toppling. Like do you

want to be beholden to a 9 to5 and

someone else like deciding your fate or

do you want to also be co-investing in

yourself in a way where what I know to

be true is that people who are building

their own personal brand, their own

personal platform are going to be more

resilient over time. Of course. And so

that insurance policy. Exactly. And so

that's the whole point of Stan is like

we're going to meet you wherever you

are. Whether you're a dentist or an

accountant trying to drive leads for

your business. Stan has so many of those

people generating hundreds or thousands

of leads a year just like posting about

accounting or tax law like on TikTok.

You'd be surprised. There's whole niches

because you're going to find your

business owners there. Or it's someone

who once again is a parent or someone

who's doing crochet or someone who's

doing fitness and teaching specifically

the niche of people over 60. Like we

have someone named Eddie Abu who's made

over a million and a half teaching

60-year-olds how to stay fit. It's

insane.

>> No, no, I mean it's like it's the

biggest thesis I have. I in fact a lot

of your examples are so in pocket to

what I think people know. The reason I'm

bringing up pumpkin patch picking and a

toothpick like I really want people to

understand this like like what's what's

going to absolutely happen. So again,

back to Crush It because this is where

the tie-in is. The fitness person, the

teaching finance, like boomers learning

social media, like that's all live the

thesis. I think there's a I'm telling

you I believe this. I think there's

another gear coming which is like just

complete outer space. Like like

I want here's one that's got me

fascinated. Do you know how many people

love mowing their lawn?

>> Oh, it's like a total like turn off your

brain activity. It's great. It's like

like it's like I lit. So I love garage

selling. I think it's pretty well

documented. While I'm in doing the thing

that I love the most that's super weird

because I garage sale on early Saturday

mornings. Every time I drive by somebody

who I can tell is really enjoying mowing

their You have to understand if you told

me that I had to mow my lawn right now,

like this Saturday, um or choose death

by like poisonous hornets slowly, I'm

definitely choosing the poisonous

hornets. like I could not want to do

something less, which is what all this

comes from, which is like knowing

somebody who's listening right now, and

this is why I want to really milk this,

who's obsessed with mowing their lawn. I

It's impossible for me to believe that

most people

see $50,000 a year of income on that

truth. I love mowing my lawn with a beer

so much and listening to [ __ ] Van

Halen.

Oh my god, that truth. Back to passion,

right? Literally, it's called cash in on

your passion.

>> Yeah.

>> The thesis is the cross-section of what

you you will never work hard enough if

you don't like it to actually compete

with the whole world. The reason I

believe you have to love it is you just

can't work hard enough if you're doing

it for the money. The reason people quit

crypto trading and then cannabis selling

and then real estate is they keep

chasing the thing the money's in, but

they don't like it. And you're competing

against people that love the living [ __ ]

out of it and they're working 19 hours a

day and you're working 19 minutes.

>> I do not believe anyone right now, John,

who's obsessed with mowing their lawn on

Saturdays for 3 hours, checking out from

their 9 to5. They hate that. checking

out from their family and want to hear

from them even the Saturday morning.

This is their place. I don't believe

that dude cliche plenty ladies I'm sure

live that life as well. I don't think

that person is like this is a $50,000 a

year revenue business for me and my

family. I do believe the combination of

where social media is, where random

posts from people who have no followers

that can get 8 million views with a tech

stack that allows them to have a URL in

that Tik Tok or Instagram when it goes

viral that allows them to capture

revenue. I don't believe anyone knows

that to be true.

>> Yeah. Not enough people.

>> Forget about not enough people. I think

fitness, look, you know this web 1.0 had

[ __ ] people selling courses before

social media. Yes,

>> I believe that people know probably most

people listening right now have a friend

acquaintance relative who is a fitness

trainer virtually and selling courses or

virtually they know that to be true.

>> Yes.

>> I do not believe that anybody who's

listening right now realizes that their

obsession with making puzzles, you know,

puzzle pieces that that this Friday

night they're going to get a glass of

wine with their high school friend who's

going to come over. This is their

ritual. And they were going to literally

open a fresh box and they were going to

work on this [ __ ] puzzle of a [ __ ]

forest. And they're and they're more

excited than ever to get the little

corner piece cuz they're like, "All

right, here we go." I don't believe

those two ladies at 37 years old who

have, you know, two kids each who this

Friday night is their life where they

pop that bottle of wine, [ __ ] on their

husbands and kids with each other and do

that [ __ ] puzzle cuz they met at camp

when they were nine and they did puzzles

together. I don't believe those two

ladies are sitting there and saying,

"You know what?"

as they talk about being concerned about

finances or as your point earlier they

one of them says I think my husband's

about to lose his job because of AI. I

don't believe those two ladies sit there

and say, "You know what? If we just take

out our phone right now

and film whatever the [ __ ] you know,

like random. This is where I'm going."

Not per crush. It was purposeful.

I'm going into the random economy, but

passion.

>> Yes.

>> I don't think they think that one video

they po film that they post on a TikTok

that then gets 13 million views for some

unknown reason and they listen to this

podcast and put in the work. And this is

why I love this. This was my obsession.

The $29 a month to me, you can most

people, almost e every person listening

can take the risk of paying for it for

even 4 months without it being ROI

positive for it to be there if they're

posting every day for this moment. So

that when they hit and they have a

puzzle guide or how you start a puzzle

club and it's eight bucks a month or

whatever, you're going to have to teach

me a little bit here. I don't think

that's real yet.

>> People Yeah. I I I you see where I'm

going like when I was saying fitness

people good news you don't need to go to

pe to the gym and only have nine clients

make content and post in 2008 on your

email newsletter and use Google Adwords

that was that version where I'm going in

this talk is I think we're in the

pre-dawn of something very different

>> actually maybe the manifestation of when

I said smurf it up or if you love ALF

like I feel like I was earlyish because

it was like you had to So remarkable.

And really, AJ, you remember this. You

know what my point back then was? It was

AdSense.

John, I don't know if you know this.

Actually, I'm I'm backtracking here a

little bit. The reason I believed in

what I was saying was back in 2008,

preocial media being scaled, people had

websites and you would throw Google

AdSense on it.

>> Remember that Bape website?

>> Yeah. A AJ had a Bape, you know, Bape

the clothing brand. AJ had a Bape

website. He would post BAPE content. You

would put the code from Google, Adwords,

AdSense. So it means ads showed up on

your site and you were making what?

>> Like a,000 bucks a month

>> in college.

>> 1,000 bucks a month back then prorated

with inflation. Plus there wasn't all

the ad revenue in digital marketing.

There's that.

>> Yeah.

>> I love I spent 10 minutes a month on it.

>> I just really believe that people would

love to spend and back to AJ's point of

he spent 10 minutes a month on it to

make a,000. Like again, 90% of people

need to make another thousand dollar a

month.

>> Yeah.

>> I think we get very confused of what's

happening in real life and social has

confused people even more. You just

consume the 1% of 1% stuff and you

forget that 99% of the people listening

right now to this podcast really need

forget about want. I want $1,000 a month

more. Why not? Why wouldn't I? I don't

need it.

>> Yeah.

>> A stunning percentage need it. This goes

to the point and I'm going to finish

this off this rant will move. I think

the random to the adjustment I think the

way even you and I even walking into

this room is like okay I I passion and

and and knowledge right or skill and and

there's a ven diagram right like you're

90% passionate about dentistry you're

just okay but if you understand this to

or the other way right you you actually

don't love it back to what a lot of

people are living you don't love it but

you're actually good at it right I think

we understood that for Stan I'm saying

something very different I'm saying if

you go with all the things of your life,

like this is almost like 3.0 version of

this. First it was like what is what are

you gonna do for a job? Then this whole

thesis was what's your passion? News

alert you might be able to turn your

passion into profit. That was like what

15 years ago starting to get more real.

I'm now saying something even further

and it's probably touches a little bit

on reality TV DNA. Let me explain where

I'm about to go. I'm saying if you post

something every day that is just

happening in your every day, like you

guys leave right now and you just think

that the hot dog stand is funny. Like I

don't think people are triggered or

framed up to think like I'm going to

make a piece of content today that is

just my life.

But not the life I want to project.

Everyone thinks that now I'm a

fashionista. I'm a right. No, no. Just

like very random. If I have a tech

infrastructure, I can decide if I want

to take advantage of all that attention

because we're fully in the attention

economy while I'm getting these four

million views about hot dog stands.

Again, I'm just going to use YouTube. If

you happen to be a person that is

interested in travel and you know you're

getting the hot dog stand views from New

York right now, you can decide if you're

This is why I'm trying to teach right

now. Huh, I'm going to do a city guide

for three bucks a month subscription.

The fact that you can go from posting

like this is why I'm getting so hyped

because I love speed. I post the hot dog

stand because I just left Gary's office

and I'm buying into this ridiculous

concept. So, I'm just going to try. It

gets views. I already did the stand part

and I can go into my stand and now

refigure it.

>> Yes.

>> Put the overlay like a couple minutes.

Yeah. And and how about an hour? You got

three hours actually to like really set

it up nicely that I have a $4 a month

city guide and that 13 million views

literally leads to $900 a month

recurring revenue for you and it'll

decline if you're not good. 900 from the

viral 750 people drop off. I don't know.

There's something there there.

>> Yeah. Well, I think the best pro point I

can give anyone in their heads right

now, if they're still incredulous, is

one thing I realized about all of us is

we all out there have one niche form of

content we love consuming. So, for

someone out there, it's mowing lawns.

For me, it's like this one really

specific nerdy game called Runescape

from back in the day that I just like

watch. I still to this day, it's like me

and 300,000 other kids from like the

2000s. Um, but we all have that one

random thing that for some reason just

lights us the [ __ ] up and we're super

passionate about. And

>> by the way, and and most people have

many like as you were talking I can see

AJ over your shoulder and I was like

what's AJ's? Oh, deep cut wrestling

trivia. Like his feed has got like we

know a lot about wrestling but this is

like he's been he's like I I was older

so I knew more but now I think he's

outflanking me because he's watching all

this [ __ ] He's like hey repo man who

was his first manager in Calgary. I'm

like, I don't know, you know, like like

you know, like but AJ also has golf and

AJ also has the Jets and Knicks and AJ

like like you know the reality is is we

don't have one and I think that actually

leads a little bit to what I'm saying

right now, right? So you're saying run

and that's a little bit more crushy like

Ultima online I know it was for you when

was you so like let's say AJ was

listening lived an alternative life

super buying in I'm saying hey AJ yes

Ultima online but if you're listening to

Gary B in 2009 and 10 it's Ultima online

because you had to build a website you

got to make content adsets what I'm

saying here right now improv by the way

this is like I've literally not thought

of any of this in all the time we've

been thinking but it's just coming to me

in the moment is hey AJ Ultima online

and golf and wrestling and the Jets and

the Knicks and crypto and AI and then AJ

because you're signing up for the 365

day challenge when Ally makes cuz she's

a great cook some like something you

never had before like [ __ ] chicken

pot pie and the video is like literally

cuz you're now you know being discip by

the way everyone this is all about

discipline either you're signing up for

doing 365 posts or you're not either you

set up 3 hours of stand to do this 365

five before you even start or you're not

>> ridiculous by the way.

>> Respect.

>> But when AJ posts the chicken pot pie is

yummy cuz he's run out of you know he

did the wrestling like he's right when

he says this is yummy and that's the one

that decides to get 13 million views and

he's laying in bed that evening and he's

like Ally

should we [ __ ] like again this is the

the family talk that people would have.

Hey, you're a pretty good like and

especially with AI, it's like, hey, do

you just want to do like should we sell

a recipe guide?

>> Easily sell a chicken pot pie recipe

guide on that.

>> No [ __ ]

>> Yeah,

>> we have so many examples of that. You

can This is where I'm going. The long

tail of that. You can sell You can sell

spicy only chicken pot pie recipe guides

for $4 a month.

>> Yeah,

>> it's [ __ ] profound is where I'm

going. I I I think how I'm interpreting

what you're saying is you go with this

idea is I think you're bringing all of

into this example all of AJ's humanity.

We all have different facets of us. And

the beauty of these algorithms today is

y'all you have to realize when you post

a piece of content the algorithm is

literally incentivized and designed to

connect you with other human beings in

the world who care about that

>> interest graph

>> and and the right the interest graph.

The beauty of our humanity and also

these algorithms is like at some point

one of these will hit because it's like

the right chemistry of how you talked

about it and your passion plus like you

as a person and then hitting with all

the other people in that niche.

>> And for everybody, I'm sorry to

interrupt cuz there's that much demand

on the other side. There's that much

global consumption on the other side

that the reason you eventually hit is

there's just that much attention.

>> Yes. And and you can be super agile with

something like Stan. It's like you don't

know exactly what it is. you probably

have a strong gut instinct to be clear

of like what the top one to two things

are that you should start with. But then

let's say you finally figure out what

that thing is with Stansor. It's super

modular. You can just like literally, oh

[ __ ] like chicken pot pie is hitting.

Let me just like we have an internal AI

system that'll literally make a digital

product for you. Like that's part of

Stanford. Like okay, hey, it's called

Stanley. Hey Stanley, make me a digital

product on how do I make a chicken pot

pie recipe. It'll make that for you in

your voice and your style and everything

it knows from you cuz also scraping your

content too.

>> Yep. So it's all like very easy to just

quickly pivot and then like you know

next year you're no longer a chicken pot

pie guy.

>> What are most people monetizing against

>> specifically the top two SKs the top two

products people should be thinking about

is either a digital product or something

like a course or an ebook or a guide or

a recurring community subscription.

>> Let's talk about that that part because

I think for the first 20 minutes for the

last 20 minutes I've been pushing

everyone towards a very specific place

that first one.

>> Educate me on the second place.

>> So this is really important to think

about recurring revenue right. So what

you're going to find is like let's say

you're super passionate about chicken

pot pie. Like I'm like wow I grew up on

Marie Calendar chicken pot pies. There's

at least maybe a couple thousand other

people in the world. Like you remember

the days of like niche Facebook groups

like people like really into hand

drivers was one that I was on.

>> AJ, which one? What was that?

>> We had a bunch on this too. This is like

a The reason this is so native to me of

what you're doing

>> is this is what we were doing in 2009 in

a different version at a different

scale. Like this is just a rebirth of

where me and AJ were in 20079. Way

bigger.

>> Dozen Facebook

>> Flight of the Concords.

>> That was one.

>> Remember that show? There was millions

of people in these things. What was the

funny one? There was one ridiculous one.

>> Ridiculous one.

>> You're trying to remember.

>> I know it.

>> Oh, 1.2 million people

>> in a Facebook group.

>> When a group of people walk side by side

together on a sidewalk want to punch him

in the back of the head.

>> That was the name of the group. Say it

again.

>> When people walk side by side. Like when

a group of people walk side by side one

another on a sidewalk, I want to punch

them in the back of the head. 1.2

million. I bought that group for $500. I

DM the admin just bought it for 500

bucks and then I just started running

affiliate ads.

>> Yeah, that's insanely smart. That's

insanely smart. That's so smart.

>> And and so

>> Daily to 10,

>> of course. That's what that's Vayner

Media was almost Buzzfeed. Yeah,

>> we had a site called Daily 1 to10 that

we were building on the leverage of all

these Facebook fan pages and then one of

our or all of our Facebook fan pages got

>> just converted to terms of service.

>> Yeah. And we got [ __ ] [ __ ] [ __ ]

sucks.

>> But you guys get it. And so what stands

for is I'm realizing Yes. So our

community feature for example is

literally the new age Facebook group. So

you just create your own Facebook group

that you own by the way, not Facebook.

So you own the data, you own the

community, all that kind of stuff. You

can make it free up front just like that

and then like run affiliates through

that or have an up like a tier over time

that's that's priced higher what have

you or you can charge up front but

you're just connecting the world of um

people who want to punch each punch

people on the sidewalk or people who

love chicken pot pie like there's enough

people the scale people don't realize

the scale like the hundreds of millions

of people for the

>> and to remind everybody who's I know

what you were all doing right now so

okay wait a minute let me get this

straight John I'm going to do a thing

called like mowing my lawn on Saturday

is the greatest three hours of my life

group, right? Cuz that's the content I'm

making. And I'm John, you're telling me

people are going to come to this URL

after. And Gary, you're telling me I'm

going to get one viral post cuz now I'm

going a different route. I'm going a

different route, everyone. Just so

following me. I've decided that it's I'm

not going to do the random Gary

challenge. I'm going to do the lawn

mower thing. That's what resonated with

me cuz I can actually post that every

day or I can film on my Saturdays enough

to post seven days a week. That's what

I'm going to do. And what I'm going to

do is on my stand store, I'm going to

have a community that's going to charge

people two bucks a month to be a part

of.

>> Yeah.

>> To be in here. And what you're going to

say, everyone on the other line is like,

why the [ __ ] would I do that when I can

go around social and find that and do it

for free? And I'm going to tell you that

people, whether consciously or

subconsciously, know that the friction

associated with paying two bucks a month

to be part of something will make the

quality of the community way better.

>> Yes. they'll actually be bought in and

opted in.

>> Correct. So, what people don't

understand is like, yes, there are free

versions on social and forums and

Discords, but this is coming from a

Discord reality. There are unlimited

Discords that charge. And what you know

that happens when you charge is it's a

different person. All of a sudden, those

random people that piss you off in

forums, Discords, and Twitter that are

just trolling and hateful, they're not

as inclined to pay six bucks to just

[ __ ] with you.

>> That's correct. and having 8,000 people

that pay six bucks. Those [ __ ] really

give a [ __ ] And I'm not joking when I

say this. All of a sudden, if you're

this person, you're going to wake up in

2031 and you're going to have Saturday

lawnmower con where you're literally

going to have John Deere paying you

$500,000 sponsorship for literally 4,000

people around the world coming to a

[ __ ] field in the middle of nowhere,

Ohio to [ __ ] mow lawns.

I believe that.

>> I love it. You're literally going to

make 800 bucks a month, 8,000 bucks a

month for people that are paying eight

bucks a month to just talk with each

other about lawnmowers. And you're going

to learn your entrepreneurial thing and

eventually you're going to be like,

"Fuck, what can I do on top of this?"

And you're going to create a real life

event

because Comic-Con had nobody show up to

the first one.

>> Do you know that Comic- Con's first

Comic-Con was like in a hotel ballroom

and had like 13 weirdass nerds? I had no

idea. Now it's that might be a hyperbole

of it, but it was incredibly small. And

oh, by the way, of course, everything

that starts is incredibly small.

>> Like that's Do you know that Super Bowl

one did not sell out?

>> No way.

>> Super Bowl one didn't sell every ticket

in the stadium. That was only in 1967.

>> Huh?

>> In 1967,

the NFL was so unpopular that they

couldn't sell. It was actually the NFL

vers. there was two different leagues.

Joe Nameoth from the New York Jets won

Super Bowl three and a stunner and it

merged the leagues. We'll get into that

in a different time, but um everything

starts small. And so when I sit here and

say mower con literally

mower and by the way, let me go a

different way. Uh you know how like some

people like mow without like like old

school like like you know like you know

what I'm talking about like a wooden and

[ __ ] like no electric like you could

get that niche. I'm gonna start a group

of people that mow their lawn with not

something that's powered by electricity

all by hand. The reason I'm going there

is that would be really good as a con.

Like if you get like 8,000 people that

are like, "Fuck it. We got to be men of

the" And this is actually so weird now.

Like this is so on trend. Like real men

and grounding and like we [ __ ] don't

even wear shoes cuz we got to be

grounding with the earth and we use a

[ __ ] wooden and metal [ __ ] lawn

mower and we do our whole thing. Those

[ __ ] those 8,000 guys that

would pay eight bucks a month to be in

your group will all show up with their

[ __ ] wooden mower and mow and you'll

have a 250k sponsor. This is real [ __ ]

brother. Liver king. I know it's very

controversial and all that, but it was

found liver.

Like, eat [ __ ] liver. Like, like

every niche in perpetuity. Cut hair

backwards. [ __ ] eat dog food as a

human. Uh, only watch sports between

1:00 am and 2 am and tweet about it. uh

wearing shirts inside out in perpetuity

that I am going to wear my shirt inside

out for the rest of my life and we all

should do that. That leads to f 5,000

people paying five bucks a month to talk

about living different. You got to level

it up, right? We like first it starts

with the funny part that leads to the

viral post, but then it leads to like

not living by people's standards and

then that leads to you doing big shout

out to Untuck It cuz I knew that kid cuz

he did some wine stuff. So they're like,

"What about that [ __ ] like you you

start a you I'm like really cooking

right now with gas.

>> I'm Yeah, I know. AJ knows me.

>> We We've got a hund00 million. I'm

literally Everybody, you're watching me

create a $100 million brand. I am going

to start wearing my shirts inside out.

I'm going to charge you five bucks a

month to be part of my community on

stand for people that wear shirts inside

out. And then once that builds up, I'm

going to launch my Inside Out brand of

t-shirts. And it's a I literally am

telling you I'm not going to do it

because I have a lot of things going on.

I just told you a hundred million dollar

business. That's how weird this is, man.

>> It's all about just finding your people.

That's just what it is, right?

>> But my argument is that every human

being on earth should use Stan.

>> Yeah. I I think

>> that's really what I'm saying. Like

everybody should use social for this

reason and everyone should have the tech

stack to be prepared because because the

viral moment right now does not

monetize.

Millions of people have gone viral this

year already six months in and haven't

made a penny from it and it [ __ ] with

them.

>> Yeah.

>> Because I'm on the receiving end of

this, John. I get different like I'm the

guy that literally gets emailed by

strangers at scale that says, "I just

got 2 million views on this. What do I

do, Gary?"

>> And the reason I think I've been

freaking out for 40 minutes is I'm like,

"Fuck, I didn't see this. This is

right." Like, if they're preempting

with Stan or something like Stan, I

don't even like [ __ ] Stan even for a

second. this is like important [ __ ]

Like if you're ready for the moment and

I think you've built the best mode for

this and the cost structure has me going

crazy. Like I feel comfortable saying

[ __ ] do this and pay 29 bucks a

month. Even if you go the whole year and

nothing [ __ ] happened, 360 bucks to

be prepared for your life changing is a

[ __ ] good investment.

I think we have to actually I'm like now

talking to you like almost breaking the

fifth wall. I think we need to like

actually build this out and show people

what to do when the moment happens.

>> Lovely.

>> Because I'm like improving right now,

but I think we need a guide that when

something goes viral, this is what have

stand ready.

>> Yep.

>> Have all this set up. This what you see

where I'm going. And this is what your

hour looks like in the moment you go

viral to actually capture this. You'll

have we'll have to do a bunch of work on

this. This is this speaks to this I

think takes it to a whole different

planet because there's no cost of entry.

>> Yeah. people that are listening right

now that like Mike, right? Mike is not

an entrepreneur.

He, you know, and this is a joke off of

yesterday's tea with Gary Vee where I

got him this social sale and he did

great and he could use the extra bucks

and this was like 4 weeks ago and I was

like, "Mike, how's it been going?" He's

like, "Hasn't sold since." I'm like,

"You're a [ __ ] loser." But he's not a

loser. He's just not a salesman, right?

But so Mike, who I adore, and that's why

I'm using him. It's important to me.

This is This whole rant for an hour has

been about Mike. Mike isn't going to be

the person that read Crush It and went.

But Mike listening right now, I'm sure

he's been listening. Mike absolutely

represents the rest of the 7.9 billion

people on Earth that's like, "Huh,

what?" And like again, Mike, what are

you into? Like what? Give me some other

interests.

>> Yeah.

>> Great.

>> Oh, great news.

>> So Mike Mike's thinking right now and

he's like, "Huh?"

>> Okay, Gary. Like what else? Mike, Jersey

Shore Life.

>> Jersey Shore Life.

>> Great. Let's just I apologize. Those two

things because I knew that one to be

true. Just want to show everybody I know

my employees. Um

Mike's now. Okay. So, wait. What's Gary

said? So, I go to Stan and obviously we

got work. All of us have work to do to

figure out like this guide for people to

understand. So, you set it up. You're in

and 29 bucks is risk. I don't I don't

say that lightly, but I again I think we

just talked about the value of 360 bucks

in a year to like change your whole

life.

So, wait, Gary, I'm going to post on

Tuesday about a piano thing. And on

Saturday when I go see the fam, I'm

going to talk about like sand when it

gets hot, right? Like, or like or the

Jersey Shore, what have you. Huh? Did I

hear that right? I can create either a

$5 a month guide to the Jersey Shore or

a $5 kind of community. Pay five bucks

to talk about the Jersey Shore 365 days

a year because the Jersey Shore's a 365

day a year thing. and you got to prep in

the spring to make sure you max like and

then he realizes like, huh? And then one

post in a year gets 3 million and then

everyone's hitting my URL on my profile

and now I've got 39 people paying me

five bucks a month and wait a minute,

huh? Does that mean I'm getting paid 200

bucks a month to basically be talking in

my stand instead of talking somewhere

else randomly on the internet? I think

that's going to resonate.

>> Yeah, you see where I'm going? That's a

very different twist, I think, than what

we're like. I think it's the evolution.

It's funny. I'm I have one more book I

have to write and I wrote Crush It and

then I wrote Crushing It and I literally

literally this last week was like should

I write Crushed It as like the third

book in this of like what or Crushing It

in an AI era is like Crush It actually

my how-to book series. What is that like

what's that series that was that's so

big? Um, what are the what's that book

series that's like super humongous and

it's for everything? Dummy. Thank you,

AJ. AJ, this is why he's the best. Like,

is Crush It my for dummy series?

>> Like, do I write Crush It Crushing It in

the AI era? Cuz I have very big thoughts

about live shopping this, you know? I I

actually think I'm laying out the thesis

of Crushing It in this new era right now

in real time.

>> I love it. Well, I I think just to give

everyone a really tactical guide, by the

way, on how to

In terms of stand,

>> it's it's actually as simple as you

have. We'll we'll come up we'll give you

guys a full what to do when you go

viral. This just so you guys all know is

this is how literally simple it is. So

you sign up for your stand free trial by

the way before you even convert into

having to pay $29 a month.

>> That's huge.

>> All you have to do

>> we should have mentioned that earlier.

We probably lost half of the listeners

in my [ __ ] 30-minute rant.

>> All you have to do, let's say you go to

the Jersey Shore, Mike, and you you go

viral just talking about like actually

the Jersey Shore isn't like that show.

It's actually Well, some of it is, but

it's also really [ __ ] nice. and

here's all my favorite restaurants.

Here's all my favorite hotels and this

is like my like itinerary which by the

way there's multiple people who like

monetize something like that for like N

bucks. All you literally have to do is

you go to your stand store and there

basically you see stand that store in

someone's link and bio that's when you

know they're a real entrepreneur but all

you have to do is just you have these

little blocks like on your little link

and bio website. You just add a little

block that says like I want to create a

little like Jersey Shore guy. I want to

create digital product. Then you go in,

you ask Stanley to be like hey like

write me a Jersey Shore guide based off

of this video I just posted. It'll just

do that. You like I you could PDF it.

You could turn it into a Canva guide,

whatever you want to do. What's your

style? You just click upload, you press

publish, you set a price, and then

you're literally done. Like that was

like that was literally it. No [ __ ] The

reason I used Mike is like I'm being

serious. This is not me razing Mike. I'm

also not a million things. Like I don't

put being an entrepreneur or salesman on

a pedestal. Obviously, I'm aware it

society has gotten bigger. By the way,

I'm the old man in this room. When I was

growing up, being an entrepreneur or

salesman was looked down on. M

>> you had that was the era of Stanford and

like Stanford Harvard Goldman Sachs in

1990 was 10 times more important than it

was when you guys were coming up and

it's still massively important but

>> you know so when I when I when I joke

with Mike right now it's what I learned

in my life is that I'm in a very small

group of people. There are very few

people on earth that are purebred

entrepreneurs. It's why they are so

that's why the good ones are so

compensated. It's just merit. It's just

the reality of the game. What I think

I'm getting completely

excited about right now is literally

when I walked into this room

5 minutes ago, aka an hour or so ago, I

thought that this is so cool because the

people that listen to me are built for

this product. But I knew that only

really really because I have so many

people listening to me for parenting and

entertainment. There's like I know my

audience that really 67.3%

of the people that were listening right

now should 100% do this. In the middle

of this,

I genuinely comfortably believe that I

stumbled on the fact that 100%.

Like I view this podcast right now in my

brain the same way I did when I told a

kid document don't create and I knew it.

It became such a big part of my career.

Like I did the Javit Center talk where I

said smurf it up and it changed my

career. If I keep and I may or may not

back to the inside out shirt thing like

I don't know how far I'm going to go

down this path of me believing in the

365day random challenge the stand

infrastructure but if I keep going this

is like 4 years of my content.

>> Yes.

>> And this will be the piece of content

that I keep editing from because it's

the long form. Like this is a very

important combo jump. again.

Entrepreneurs, yes. Entrepreneur

tendencies, yes. That's how I got the

67%. I'm actually now saying everyone.

>> That's correct. Everyone, everyone has

>> really everyone.

>> Yeah. Truly, everyone has something to

give.

>> I believe a lot of people are really not

interesting to the market on both their

passion and their skill set. This is

what's an important thing. I've thought

about this a lot cuz I wrote that book.

You and I agree on the passion and skill

set overlay.

>> Sure. I believe there's too much

competition and there's a lot of people

even though it's their biggest passion

and their biggest skill set that is not

a product market fit for real

monetization

>> like real monetization.

>> Sure.

>> I believe this random thing I'm talking

about back to what you said earlier.

This is where I'm going and this was the

thesis but I'm watching it evolve.

>> I uh there's a there's a piece of

content I made my I don't know if you

remember this. I made a piece of content

that said your niche is you.

>> Yes.

>> You remember that?

>> Sure.

>> Because that's really it. It's that

snowflake thing, right? Like the only

thing we really all the way have is

every piece of us.

>> Yes.

>> I think the combo we're having of the

combination of social and stan actually

allows everyone actually a fighting

chance to actually monetize that truth.

>> Can I give you an honest push back and

caveat and maybe I'm cynical and jaded?

>> I have all the data stand. We have all

the best creators, most successful

entrepreneurs using SN. So we have all

the data on like what works. The push

back I'd give you to to to really help

people think about this more.

>> I would argue you have the upper you

have the middle class and upper middle

class

>> which is which is the right. So Jimmy

Mr. B should go do this brand deals but

like the most successful entrepreneurs

who like own their own brand. That's

people like me that grew upper middle

like you know became upper middle class.

Um

>> this is the caveat I give you and so I'm

curious how you think through this. So,

it's very very hard to monetize

anything. People don't realize like you

have to post consistently. I'd say you

have the viral lawn mower video. I'm

skeptical that you'd have recurring when

I think of real business, you have

recurring revenue every single month

your business makes revenue around this

unless you consistently say you see the

lawnmower pattern and then you've

doubled down on it.

>> Yeah. And I would say that's absolut

first first of all that's 100% right and

this is getting to the essence of this

conversation that if you're the

[ __ ] that really like if you're

if you're daily random content is you

and your life to your point and I'm

going to actually agree with you. If

it's like the way I'm thinking about it

right now at least cuz that's what's so

weird about this podcast. Usually when

I'm doing a podcast whether it's mine or

I'm a guest I'm only talking about

things that are already formed.

>> What's happening now is like what I do

with AJ at like 11:00 at night on a

family vacation. We're like we're like

we're like bantering right now. So let

me let me So I'm gonna just I apologize.

I'm gonna agree with you. Like if if I'm

just gonna use myself because it's

always the easiest thing. If I'm like

eating my own dog food, I'm doing the

challenge and today cuz I do use a

toothpick. Like I I like using a

toothpick. I think it's funny and like I

think it's interesting so I use it,

right? If if today that was it and like

I put it on the ground. I'm like I just

use this toothpick. And like honestly

like big shout out toothpicks like

[ __ ] they're underrated. take away

the fact that I'm an entrepreneur and

probably could build a $50 million

toothpick business on the back of this.

To your point, and you're right, that

goes viral. I decide to do a guide like

I'm smart enough to layer it up and I

decide to do a guide to like mouth

hygiene or like I'm not just in

toothpick. Your point's right. I'm not

going to be able to sustain it where it

says now. That's what's super weird.

Where you really won me over though,

believe it or not, your product is going

to counter you

>> can offer anything. No, because it goes

back to AJ earlier. AJ, I don't think

was inherently passionate about people

walking side by side. I know AJ very

well. I don't think he wanted to punch

people that walk side by side. My point

here is when I Gary or anybody who's

listening does the toothpick thing, if

the product I'm selling on my stand

store is the community and hang out with

people that care about toothpicks at

three bucks a month, it Let me just

really play it out. So now a,000 people

sign up for that. I'm [ __ ] my pants.

Like I'm literally [ __ ] my pants.

Like I love John and Gary more than life

cuz I'm now I decided to do it for two

bucks and I'm making $2,000 a month. I'm

sure you have fees so it's not purely

2,000 but whatever the [ __ ]

>> No, it's it's literally just $29.

>> Okay, great. So I'm making $2,000 a

[ __ ] month. I'm like I cannot believe

this [ __ ] podcast I listened to 4

months ago has just I'm making $2,000 a

month. Next month it goes to 1300

because to your point like I didn't do

that much. I didn't know what the [ __ ]

to do with it. I didn't feed the farm.

Right.

But if you make 2,000 in that, most

people are going to watch what's

happening in that community. Like if

let's just keep playing because we got

time. I just did this. 2 thou a thousand

people are paying two bucks a month and

they're literally talking about

toothpicks and I'm like, "What the [ __ ]

is going on here?" But I'm making 2,000.

I have a funny feeling from 700 p.m. at

night to midnight, I'm just reading

every post and I'm probably jumping in

once in a while be like, "Yo, it's me."

Like, "Thanks for being here. I want

everyone to hear this cuz you're going

to love where I'm about to go. If you

have a half a brain, and I'm going to

fill out your other half brain right now

for you. If you're watching that, what

will happen is three people will emerge.

Anyone that's ever had a community in

their life on Discord, on forums in the

'9s like I did about wine knows that

your community becomes the mods, right?

So if you're toothpick guy, you see

this, you have no way to continue it

going. To your point, you're right. The

digital product selling the guide, no

way on the toothpick. The community

product you [ __ ] built,

even though I'm not part of it cuz it

was random. If I just give it 60 days,

watch how they all talk to each other

and message the 13 alphas in there. Get

on Zoom with them. Get a good feeling

for a couple of them. Offer them maybe

20% of the [ __ ] action or a,000 buck

100 bucks a month. Those mods can drive

it.

That's it.

>> And so, but let's play out this thesis.

>> Let's every I I think I'm just so tired

of get rich quick stuff. like everything

that I've realized in per if you want to

build something longterm let's say for

that community you you still are you

saying that you can just show up really

randomly and and share everything and

then you'll figure out your product and

then you should double down or you

saying broadly you'll have like a

>> I'll say a lot I'll say a lot of things

I mean to your point like everything

that has worked for me has been

predicated on the concept that

everyone's looking for get-rich quick

this isn't get rich quick this is

respond to a truth quickly

>> the truth is 3 million people found this

13-second toothpick video. Interesting.

>> Yeah,

>> I was smart enough to listen to the Gary

Vee Audio Experience, listen to the

episode with Stan. Decided, [ __ ] it. The

360 year is worth it. Is there a yearly

membership discount?

>> Yeah, it's like 20% off. Yeah,

>> even better. It works for my thesis. I

decided under 300 bucks is a good deal

for me to take the [ __ ] risk. I'm

going to [ __ ] with this. The Gary 2017

flip challenge worked for me. Gary's

[ __ ] Tik Tok thing worked for me.

[ __ ] it. Let me try this new [ __ ]

thing he's got.

that when you're in that place, yes,

there's going to be people like back to

AJ because it's fun. Golf, wrestling,

the passion. You and I are fully aligned

on the Crush It thesis. What I'm trying

to figure out in real time right now.

So, bear with me. By the way, AJ will

tell you this at the end of this

podcast. I might completely get off this

entire thesis cuz I'm play all cuz what

we're doing is playing the chess. Yeah,

that's So, I just giving you the warning

like this may end with me being that was

the stupidest [ __ ] and I'm happy that

you guys didn't hear it through, but

there's something that I'm trying to

think through. To your point, I think

that there's unlimited people that would

do this right now, and this is why I'm

so glad we're having this combo, that

would have the moment, and it's not

get-rich quick. They would actually

monetize, but it would dwindle and die

in an 8-month period, right?

>> They didn't continue investing in it.

>> Correct. And to our point, both of our

points, and the reason I'm agreeing with

you is for me, Gary Vaynerchuk, it would

be hard to continue to invest in the

toothpick thing. My counter to that was

the the content product is dead on

arrival to your point, right? I'm like,

that's right. The thing that got me

going was the community product doesn't

actually need me to be the most

passionate about it. I just have to be

the operator of the first 100 days to

find the four people in the community.

You You're basically f This is like no

[ __ ] What I'm saying is you're

going to find your future business

partner

because you made something random that

you're kind of not even that crazy

about. It goes into the community

product. They're the most passionate and

capable and they're loving life for

making 25% of the subscription revenue

to keep it going and you started it. So

you were the idea guy or gal, but the

operators you're talking about

operations.

There is nothing besides execution.

>> Yeah. Ideas do not beat execution. Ideas

with execution and the best idea blah

blah blah.

>> But execution always gets some sort of

result. Ideas, every [ __ ] person

listening right now shoots their [ __ ]

ideas with each other over dinner and do

nothing in their whole life.

>> Yeah.

>> What I'm saying is this is why I'm

obsessed with what you're building. You

have, you know, when I think of like

slogans like Stan has a product for

that.

>> Yes.

>> You have a product for this problem. I

just said the toothpick thing and spent

30 minutes on the written product or

theformational product. You if I didn't

know, thank God in the middle of my

ranting you brought up the community

product cuz I still have a lot to like

know every TN and say if I didn't know

that I would have stopped this

conversation be like you're right cuz

the toothpick thing as me being the

content producer would not work. The

community thing though, if I get a,000

people in there at a buck a month and I

spend the first 60 days to figure out

who the alphas and most passionate are,

DM them and set up Zoom, interview them,

and pick two of them. Potentially, some

people just do it for free cuz they

[ __ ] love anime so much. Potentially,

I'm smart enough to know like, "Fuck it.

Let me financially incentivize this

person." Hey, let's just play make

pretend me and you as kids. Hey, John,

you're into this game more than I am.

I'm, you know, would you I'll give you

30 cents of every dollar we make on

this. Can you, you know, can you just

continue running this as the main dog to

keep this [ __ ] feeding and going?

I'll make some more content a little

bit. Do you like [ __ ] there's scenarios

where somebody's listening who say,

"Hey, John, do you want 80% of this?

I'll just take 20% cuz I realize I'm

leaving after this."

>> Yeah.

>> Like this is very interesting to think

about.

>> Yeah.

>> So that's what I'm saying. I'm saying

there's a viable path for an

entrepreneurial tendency even for a mic

who I mean this I keep using Mike. I'm

not rzing him who maybe is not a

businessman. If he listens to this, does

it gets to Jersey Sure thing. I think

for Mike, knowing Mike, he can watch

that community for the first 3 months.

Pick Rudy who lives in [ __ ] Seaside

Heights. Give him 50 cents on the

dollar. It's very interesting to debate.

So, these are my thoughts to help you

really submit this and finalize this and

formulate it. What I what I agree with

you on is bring your whole self very

randomly. I think there's value in that.

allowing someone to figure out what is

the thing that they should monetize.

>> Agreed.

>> Where I am more skeptical is I see your

vision on how this could work with the

community piece at scale. Why I'm

skeptical of that is number one, if you

for example, if someone posts about

their jersey short and builds that

community and is passion about this can

continue to operate that slam. Correct.

But and and so I think most people

should go down that path and you're

you're thinking about like how do I

actually in this state of randomness

start to just pick out ideas that people

resonate with and then I'll find people

who to operate those communities.

>> Well, I'll tell you why I say that and

you're smart enough to know this. There

are a lot of people on earth

who started something and then handed it

off to someone. Yes. in whatever form,

family business, random employee, like

there there are people who've made real

money in the internet era of being kind

of a co-founder from an idea standpoint.

>> The ones that are not selfish.

>> Sure.

>> And real let's again let's say me you

and AJ were all good students, not just

you two and we were college roommates,

right? And I'm like and I like am in the

dorm room one day and I'm like, "Guys, I

have an idea." And let's say that idea

ends up being Uber [ __ ] actually AJ,

let's take it to the extreme. Garrett

Camp. Do you know who that is?

>> Yeah, of course. Okay, everybody.

Garrett Camp is the human be. I This is

I don't know how often I tell this

story. It's documented in a Business

Insight article. I, Gary Vaynerchuk, was

in a hotel room in Paris when Garrett

Camp told Travis, who is known as the

face of Uber, and 11 other of us, "Hey

guys, I have an idea. What do you think

about the idea of an iPhone app where

you can press a button and a limousine

will pick you up?

It's one of the most profound moments in

my life. There's Grab that. Grab it.

Grab it. I want you to grab it, John. I

want you to grab it. Take it to your

desk and I want you to read to the

podcast what that framed thing. Get

start with a date. Start with the date.

>> All right. Friday, April 8, 2011, 11 in

the morning from james at uber.com to AJ

Vanderchuk something something

something.com.

Hey AJ, I wanted to say thanks for being

our first This is [ __ ] insane, dude.

Hey Jay, I wanted to say thanks for

being our first ever Uber rider in New

York. How was your experience?

>> All right, there's more to that email,

but I just why I just had you do that

for effect is how early we were in Uber,

right? AJ, my brother forever. I have

literally goosebumps like when he's an

old man is like, by the way, now with

self-driving car like who the Uber is

going to seem like a [ __ ] horse with

a buggy by then, but AJ is literally the

first human being like this. I was

literally in the room when Uber was f

now Garrett had probably been thinking

about it, but it was the first time that

Garrett had articulated the idea. In

fact, the company was called Uber Cab.

In fact, Garrett came up with the idea.

Travis got brought into it and they

hired a third person to run it,

>> Ryan Graves.

>> And Ryan Graves got that job by me

retweeting Travis's job description cuz

he had 424 Twitter followers and I had a

lot more.

Ryan made billions. Garrett made the

most.

Garrett never ran anything but the idea.

So, real quick, like like just real

quick on that. That is Uber,

>> right? He's idea and put a couple things

in place and went. I am talking about

Mike.

I don't think Mike with his Jersey Shore

thing that I'm saying out is going to

make billions of dollars. But do I

believe that Mike on one Tik Tok with a

stand infrastructure around the Jersey

Shore if he decides to be as smart as

Garrett and realize let me give equity

to other people who are doing things

whether he keeps 10%

>> sure

>> of the community that makes 5,000 a

month

>> or he keeps 90 cuz his sister's willing

to do it or whatever the circumstances

of real life are.

>> Do and I can give you many more stories

than the Uber one and I know you know

this to be true. People hand off

businesses at very different stages.

Some people run a pet shop for 30 years

and they give the business to the

manager and they let the manager have

51% and they go to 49 and they [ __ ]

sit in Florida and get a check and the

manager's thrilled because the manager

was a [ __ ] kid that dropped out of

high school in an era where that was a

death sentence, not like today, and is

happy to send 49 cents of the dollar to

the original boss cuz he was grateful

for the opportunity. eventually he'll

have resentment because the at first

you're happy and then six years later

you're like wait a minute he hasn't been

around six years why am I still sending

him a check but do I believe that what

we just talked about which is super

interesting could lead to people who

have ideas and are creative to find

sustaining revenue if they're good

enough to hand it off to the mods that

think about how many mods in Discord and

forums were the actual reasons Reddit

dig I was there They were the actual

reasons [ __ ] happened. They made no

money. You know how people always make

fun of like, you know, Facebook and

Twitter, like they're making all the

money, but creators made money. Mods

made no [ __ ] money. If mods now

become business partners.

>> Yeah.

>> To what I'm talking about now, because

you can go viral and you can have this

stand tech stack and then you can put in

the work the first year to find your

partners.

Because what's happening in my story is

I'm just replacing the human that's

passionate about the Jersey Shore.

And I think that's really right. How

about that?

>> So then the skill set to teach people is

how to identify those operators and set

them up for success.

>> That's a different thing. That's right.

And you know what's so funny? If

somebody's ultra smart listening,

they're going to literally what you just

said triggered me cuz if I was a kid

listening to this podcast cuz I looked

up to Gary Vee and I'm interested in

John, like I would be like, "Oh, I'm

going to start courses on how to teach

to identify the operators." So everybody

who's about to do this with Gary Vee is

going to need me like and I'm going to

it's like a real meta move, you know?

>> That's super smart. That's super smart.

I see it. I still as you continue to

formalize that this thesis. I still I

fundamentally believe that if someone

posts for 365 days for if they if for

everyone listening to this, we have all

the data on who makes it. There is a

singular pattern. There's just one

pattern that we can correlate between

everyone. It's the actual life is just

literally never give up. But the

tactical manifestation of this is the

people who post every single day, even

if you're starting from zero, are the

ones who actually make it.

>> Correct? It's just your consistent

commitment to driving traffic, to

building an audience, learning how to

market yourself, and then your stands

for I promise you will make money as a

downstream of that. So, I fundamentally

believe in this challenge from that

perspective. And I like the random idea

because you're just going to figure out

from your own organic passions what that

is. And I believe you will find

something that you will want to commit a

lot of time to. I'm more skeptical and

maybe it's because I'm not wired this

way. The I I do believe you can be the

ID generator and spin stuff out with

operators.

>> But that by the way that is the end of

the entire debate.

>> Sure.

>> To your point,

>> I mean notice how this whole last 20

minutes started with me saying how many

people couldn't do Crush It.

>> True. All I've done is have an aha

moment here between where the algorithms

are in social and what you've built

>> that literally everyone can if they

follow like what I just did was not

saying by the way the first part that

you said like back to crush it that's

the better one.

>> Yeah.

>> Like if you're a savant about wrestling

and you love it so much like you can

make a million dollars a year or or h

100,000 a year like being in the

wrestling content like for damn sure

community content for damn sure. I'm

just saying that there's a lot of people

that aren't. And the fact that I just

literally thought process the jam

session into how I can get the least

entrepreneurial,

most creative people. Do you know how

many [ __ ] artists there are, John?

>> I think every human is an artist.

>> Fair. But you know where I'm going,

right? Let's go the cliche thing. The

starving artists. The amount of people

living in Brooklyn right now.

>> Yeah. that are [ __ ] unbelievably

interesting, super creative, think

different, but do not have an

entrepreneurial bone in their body. You

know, when we get into these political

times where everyone's like, "Yeah,

let's [ __ ] with communism, you know,

like that kind of stuff." I love looking

at that. You know, I was born in

communism, so I love looking at it. I'm

very empathetic. I do believe separation

of wealth is a real issue. Like, I think

about these things, but obviously I'm

[ __ ] entrepreneur. Like, I I also

believe like the government like like I

believe in merit and, you know, the

human race. Um, but when you look so

many people fit, this is why I'm so

excited about this. The people that are

like, "Yeah, [ __ ] it." Like, "Let's

shoot every billionaire in the face and

let's let the government [ __ ] take

care of us." are the people I'm most

excited for for what I'm talking about

right now because they actually are way

more creative than a lot of business

people. And the tech is starting to

catch like right now. And I'm like,

"Holy fuck."

That cliche person in Brooklyn who's

like, "Let's move to the USSR."

Is often times the person that [ __ ]

knows the most about pickling in the

world.

>> Sure.

>> Tattooed, sleeved out, pickling [ __ ]

genius

who literally posts about pickling and

now has $9 a month people at scale and

they aren't entrepreneurial. They don't

know how to do that part. They know the

art. And the fact because you know this

on the passion part if they still lack

complete business savvy it's still going

to be like a slog like from the creative

it's going to be a slog for them to sell

a $9 a month book even if they're like

[ __ ] savante about I always say this

the thousand best books ever written

nobody knows cuz they didn't sell.

>> Yeah

>> right. the fact that you have a

community product that can get 10,000

picklers in there for a buck and if

she's or he is listening to me right now

and is really picking up what I'm

putting down that when this moment

happens they just need to pick two or

three minority or majority partners from

the community that are driving the

community that is viable in a way that

I've never seen before an hour ago.

I

>> I think you're you're coming upon the

thesis that I I've always believed is

like everyone has something to monetize.

It's just about whether or not they have

the tools and also the educational path

to do so. And so that's what we give

through Stan is all the tools you need

for the most affordable price out there.

And on top of that, then now we have

Gary Vee teaching you how to actually

do.

>> And I would tell you that everybody has

something that's monetizable. Not

everybody has monetizable capabilities,

even with education.

>> That's the part that I'm like freaking

out on. You see where I'm going,

brother? That's the That's the part that

I'm like, wait a minute. This Garrett

Camp thing is crazy. I'm dead right

about this. I I lived it. I literally

watched Garrett Camp idea it and get the

[ __ ] out. He was very lightly involved.

Ryan came and then Travis really came

and Travis did the whole [ __ ] thing.

And Garrett, I'm sure I don't know this

detail, but I'm sure Travis and Garrett

had dinners and they would debate. I

Travis [ __ ] built it.

>> Yeah,

>> Travis [ __ ] built it.

>> Travis [ __ ] built

>> government and fighting

>> and everything else and like hitting up

me about like should we do petty cabs

and like he not only you know this I

always give him credits. I don't fight

city hall. I don't have that stomach.

So, I could have never been the CEO of

Uber. Travis, like he did everything.

Travis is Uber. Garrett made the most

money. The pickle lady that I just

talked about in Brooklyn, she could be

the Garrett Camp of her community on

stand. That blows my mind. That's why

I've been talking for an hour straight

on this. This is like crazy to me. All

the other parts were obvious. This is

where

>> it could change everyone's life. That's

a big deal to me

>> because because I think I can teach and

I think you could make a great tool. I

really mean this like I think you could

make the best sword and I could be the

best fencing teacher in the world and I

still don't believe everyone will then

get decent at fencing.

>> So then we'll help other we'll help

those people find a fencer.

>> Correct. That's what's freaking me out

about the community product through the

lens of the content product. No. No. cuz

I can't write about fencing through the

lens of like I made a viral piece of

content about fencing. Now there's 84

people in my stand $3 a month fencing

community. I watch it. I see Sally is

like [ __ ] posting 13 times a day. I

DM her. I get on Zoom with her. We talk.

I'm like, "Sally, do you want 50 cents

of every dollar here of what I created?"

Sally's going to say yes cuz she's the

alpha community person.

Sally then takes it from 84 to 800

people and it's a nice little [ __ ]

side fund for everyone. That is

replicatable for literally every human

on Earth. I believe that. That's crazy

to me.

>> I love it.

>> That's [ __ ] crazy to me. Straight up.

All right, I completely derailed

everything on this random idea. What

have we not touched on given that I've

been in an hour 30 minute haze of like

excitement about this? What have we not

touched on, John, so far that you would

like to touch on a little more for

instances to help people think? Uh,

we've talked about your two most popular

products. Can you talk about number

three and four in the tech stack? Cuz

everybody, if you're listening, to me,

this is the ultimate $29 Swiss Army

knife. Like, we just talked about the

scissors and the screwdriver, but if you

know a Swiss Army knife, there's other

things.

>> I want to touch everyone in this

podcast. What What's number three and

four? So I I think I can I think I can

end it with this which is number three

and number four are booking some sort of

call on your calendar and then the the

number four is specifically doing a

webinar which is an atscale version of

that. Point being is every single medium

through which you think you can convert

a customer whether it's getting on the

phone with you and paying for a live

coaching call or doing a discovery call

or it's selling them an or giving out a

freebie or selling them a low ticket

digital product or a big course that's

$1,000 or doing a community. Everything

you need, you have as a Swiss Army knife

tool with Stan. What I think is more

important to show people is the four

instances we gave. Whether it's, you

know, Janessa Harris moving across the

country from Hawaii to to the east coast

escaping an abusive relationship by

building her online coaching business

through Stan and and getting to move her

child with her. Or it's, you know, the

example of Stone I gave who was 18 years

old. Or it's and made 100K in his first

month. Or it's Eddie Abby at 65 teach

people how to stay fit. Whatever your

story is and whatever your passion is,

my promise to you is that nowadays

there's at least one to 10 to probably a

couple hundred people in your specific

passion that are making real full-time

incomes on stand. And so with that

context being said, I fundamentally

believe, especially now with you

involved, Gary, that like this is the

new wave. I also do believe there's an

an arbitrage and an alpha moment, which

is like at some point it's the attention

economy. There's a certain amount of

zero sum attention. I believe that one

needs to move sooner as in right now

rather than later to actually grab that

attention because there is first mover

advantage to things and so now is the

time if you've been questioning at all

whether or not to do it like this

hopefully can be your sign to do that

thing. You've seen Gary do it for a

decade plus um this is what Stan's all

about and we make it as afford

affordable as possible as easy as

possible and we're here to support you.

>> Where do people go?

>> Standout store. That's it. Sign up for

your free trial. Gary's going to be

doing a lot of stuff with us. So

everybody ple uh you can tell uh so just

to give clarity on the book end. So AJ

and I got involved as investors and and

advisers and like and again deeper than

that. This is kind of like the first

foray into this. So I'm really excited

about it. So if you have any questions,

hit me up about it. You can uh I'm going

to figure out a way to like siphon all

my inbounds to this proper people on the

stand team. That's another thing we just

made up on the spot. So John, tell me

who to send things to. Uh, and uh, yeah,

we're we're uh, we're going to hang up

here now and start having a working

session to figure out more things and

more challenges and more stuff for the

for the holiday season and new year, new

you. I mean, I think for a lot of you, a

lot of people are going to actually

stumble on this podcast in November,

December. I always think those last

seven or eight days of the year, people

are like thinking about like, uh, 2026,

like am I happy about it or am I

devastated about it? And so, a lot of

stuff to come, but John, thank you so

much.

>> Thank you, Gary. Let's build.

Key Vocabulary

Vocabulary	Meanings
viral /ˈvaɪrəl/ B2	adjective - rapidly becoming very popular through social networking sites
monetization /məˌnɛtɪˈzeɪʃən/ C1	noun - the process of earning revenue from something
people /ˈpiːpəl/ A1	noun - human beings in general or a particular group
post /poʊst/ A2	verb - publish or share something on a website or social media
content /ˈkɒntɛnt/ B1	noun - material or information provided by media or users
community /kəˈmjuːnɪti/ B1	noun - a group of people with common interests
business /ˈbɪznɪs/ A2	noun - commercial activity or trade
passion /ˈpæʃən/ B2	noun - strong enthusiasm or interest
start /stɑːrt/ A1	verb - begin to do something
build /bɪld/ A2	verb - construct or establish something
work /wɜːrk/ A1	verb - do a job or be employed
find /faɪnd/ A1	verb - discover or encounter
create /kriˈeɪt/ A2	verb - bring something into existence
deal /diːl/ B1	noun - an agreement or arrangement
story /ˈstɔːri/ A2	noun - a account of imaginary or real events
course /kɔːrs/ A2	noun - a series of classes or lessons
guide /gaɪd/ A2	noun - a book or person that gives direction or advice
important /ɪmˈpɔːrtənt/ A2	adjective - of great significance or value
social /ˈsoʊʃəl/ B1	adjective - relating to society or its organization
podcast /ˈpɒdkæst/ B2	noun - a digital audio file made available on the internet