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A nature's superpower. 00:08
Sounds great, right? 00:11
But what does it mean? 00:13
In Brazil, achieving superpower status goes far beyond renewables and green tech. 00:15
It starts with fundamentally redesigning our relationship with nature. 00:21
Over half of global GDP depends on everything nature provides for free. 00:25
The air we breathe, the water we drink, the stability of our climate. 00:30
That's why we're bringing nature to the forefront of policy, 00:36
from international diplomacy to economic planning. 00:39
It's easy to understand our reasons. 00:43
Brazil hosts the biggest tropical forest on Earth. 00:46
We have one of the widest and longest rivers on the planet. 00:50
We're more biologically diverse than any other nation, 00:54
with more kinds of plants and animals and microbes and fungi. 00:58
Well, you get the point. 01:02
I'm an entrepreneur, 01:05
and I've seen the path for how Brazil and other countries 01:06
can truly become nature's superpowers. 01:10
But before we go there, we need to overcome big challenges. 01:13
And the biggest of them all is deforestation. 01:18
Over the past 40 years, 01:22
an area larger than California has been cleared 01:24
to make way for progress in Brazil. 01:27
And what makes this problem more challenging 01:30
is that over 90 percent of deforestation in Brazil is illegal. 01:33
Trees cut down today are connected to illicit economies 01:39
like land grabbing, 01:42
wildlife trafficking, illegal gold mining, 01:44
and dodge agriculture and ranching practices. 01:47
These environmental crimes are a big business, 01:51
generating around 280 billion dollars a year in illicit profits globally. 01:54
And all of this illegal deforestation has planetary consequences, 02:01
taking our carbon forest storing too close to the point of no return. 02:05
So we need to change this up, 02:11
because this is destabilizing our food production 02:13
and our water and climate security. 02:17
I've spent the last two decades preventing and reducing crime, 02:20
including those below the forest canopy. 02:24
My team supports police, prosecutors, 02:27
financial crimes experts to track illegal products 02:30
and follow the money across the Amazon basin. 02:34
But here is the truth. 02:37
We can't police our way out of this problem. 02:39
We are just too big. 02:42
The Amazon alone is larger than the European Union. 02:43
So yes, of course, we need better policing and prosecution. 02:47
But above all, 02:52
we need to make standing forests more valuable than cleared land. 02:54
We urgently need a new economic paradigm 03:00
that recognizes the value of everything nature gives us, 03:03
like forests, but also water, soil, 03:06
minerals and clean air. 03:10
This new model should leverage our natural capital 03:13
and create entirely new economies 03:17
that work with nature and not against it. 03:19
And the good news is that this isn't wishful thinking. 03:23
It's already happening. 03:26
And the Green Bridge Facility that I founded 03:28
is at the frontier of this agenda. 03:30
So let me share with you a few of the steps Brazil is taking 03:33
to become a nature superpower. 03:37
So first, make nature core to your national identity. 03:40
Brazilians are finally embracing our tropical forests and other ecosystems. 03:45
Nature is being mainstreamed into national, 03:50
regional and global commitments and plans. 03:53
In 2023, the Brazilian government announced 03:56
an Ecological Transformation Plan 03:59
an investment platform. 04:01
A centerpiece of this strategy involves creating a truly nature-based economy. 04:03
A point I'll come back to. 04:09
At the regional level, 04:11
Brazil is working with our eight Amazonian neighbors 04:12
to scale up conservation 04:15
and sustainable development. 04:17
Brazil is also exporting nature-positive priorities 04:20
to the global policy arenas 04:24
like the G20, BRICS 04:26
and the UN Nature and Climate conferences. 04:28
Second, build an inclusive and innovative bioeconomy. 04:31
New bioeconomies that promote nature-based supply chains 04:36
are sprouting up across Brazil, 04:40
from food to cosmetics and textiles. 04:42
And what makes Brazil's approach to bioeconomy powerful 04:46
is that it's rooted in Indigenous and local knowledge. 04:50
The country is creating partnerships with multilateral 04:54
and national development banks 04:57
to create and speed up bioeconomy value chains and jobs. 04:59
On the ground, 05:04
transformation is being led by impact accelerators like AMAZ 05:06
and by a new generation of companies. 05:10
One of them is Natura, 05:13
a global pioneer in the cosmetics sector. 05:15
Natura puts a premium on sustainably harvesting Amazon ingredients 05:18
while empowering traditional populations who depend on the forest. 05:23
They recently partnered with a forest intelligence company called Biodiverse, 05:27
and together they mapped the largest inventory of forests 05:32
ever undertaken in Brazil. 05:36
And they did this in record time, 05:38
completing in six months a task they say would normally take 25 years. 05:40
With satellites, drones and AI, 05:46
they improved identification of products 05:48
sustainably increasing the yields of harvesters who depend on the forest. 05:50
They are part of a growing ecosystem of Brazilian entrepreneurs 05:56
and philanthropists like the Arapyaú Institute 06:00
that are connecting harvesters to responsible buyers, 06:04
from restaurant holdings like Grupo Trigo 06:08
to bean-to-bar chocolate makers like Dengo. 06:10
Third, create a new economic sector focused on nature restoration. 06:15
To achieve our Paris Agreement commitments, 06:20
Brazil has to get to zero deforestation by 2030 06:24
and restore 12 million hectares on the way. 06:28
It's a kind of natural industrial policy. 06:31
Restoring such a big area could generate around 140 billion dollars 06:35
and up to 2.5 million jobs. 06:40
These are big numbers. 06:43
And to speed this up, 06:45
the country has launched public-private partnerships to protect, 06:47
restore and sustainably manage massive public forest concessions. 06:51
Brazilian restoration start-ups are also scaling up carbon capture 06:57
and high integrity credits like re.green and Belterra 07:02
with their ecological and agroforestry models. 07:06
Because, after all, being a nature's superpower 07:09
isn't just about protecting and restoring nature, 07:12
it's also about creating a new economic sector 07:15
in a way that is better for the people, 07:19
cheaper and more scalable than other carbon-capture alternatives. 07:21
And finally, 07:26
make nature a high-integrity asset class. 07:28
Brazil is also pioneering nature finance innovations to unlock resources. 07:32
Carbon credits, they're just the beginning. 07:37
Biodiversity units, payments for ecosystem services 07:41
and sustainability-linked bonds 07:44
are also emerging to jumpstart nature markets. 07:46
One compelling idea is Brazil's Tropical Forest Forever Facility. 07:50
The TFFF, as we call it, 07:56
features a new 125 billion dollar fund 07:58
that will support long-term forest conservation. 08:01
The fund will pay tropical forest countries 08:05
and reward frontline communities 08:08
for every hectare of forest they keep standing or restore. 08:10
Becoming a nature's superpower doesn't happen by chance. 08:15
It demands bold leadership, 08:20
investment in the bioeconomy, 08:22
prioritizing nature restoration 08:25
and sustainable financial innovation. 08:27
For this to happen, 08:30
we must recognize that forests and nature 08:32
are worth far more alive than dead. 08:36
And if Brazil succeeds in building these new economic models 08:40
that truly value nature, 08:44
many other countries can follow. 08:47
And as a result, we all win. 08:50
Thank you. 08:54
(Applause) 08:55

– English Lyrics

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Lyrics & Translation

[English]
A nature's superpower.
Sounds great, right?
But what does it mean?
In Brazil, achieving superpower status goes far beyond renewables and green tech.
It starts with fundamentally redesigning our relationship with nature.
Over half of global GDP depends on everything nature provides for free.
The air we breathe, the water we drink, the stability of our climate.
That's why we're bringing nature to the forefront of policy,
from international diplomacy to economic planning.
It's easy to understand our reasons.
Brazil hosts the biggest tropical forest on Earth.
We have one of the widest and longest rivers on the planet.
We're more biologically diverse than any other nation,
with more kinds of plants and animals and microbes and fungi.
Well, you get the point.
I'm an entrepreneur,
and I've seen the path for how Brazil and other countries
can truly become nature's superpowers.
But before we go there, we need to overcome big challenges.
And the biggest of them all is deforestation.
Over the past 40 years,
an area larger than California has been cleared
to make way for progress in Brazil.
And what makes this problem more challenging
is that over 90 percent of deforestation in Brazil is illegal.
Trees cut down today are connected to illicit economies
like land grabbing,
wildlife trafficking, illegal gold mining,
and dodge agriculture and ranching practices.
These environmental crimes are a big business,
generating around 280 billion dollars a year in illicit profits globally.
And all of this illegal deforestation has planetary consequences,
taking our carbon forest storing too close to the point of no return.
So we need to change this up,
because this is destabilizing our food production
and our water and climate security.
I've spent the last two decades preventing and reducing crime,
including those below the forest canopy.
My team supports police, prosecutors,
financial crimes experts to track illegal products
and follow the money across the Amazon basin.
But here is the truth.
We can't police our way out of this problem.
We are just too big.
The Amazon alone is larger than the European Union.
So yes, of course, we need better policing and prosecution.
But above all,
we need to make standing forests more valuable than cleared land.
We urgently need a new economic paradigm
that recognizes the value of everything nature gives us,
like forests, but also water, soil,
minerals and clean air.
This new model should leverage our natural capital
and create entirely new economies
that work with nature and not against it.
And the good news is that this isn't wishful thinking.
It's already happening.
And the Green Bridge Facility that I founded
is at the frontier of this agenda.
So let me share with you a few of the steps Brazil is taking
to become a nature superpower.
So first, make nature core to your national identity.
Brazilians are finally embracing our tropical forests and other ecosystems.
Nature is being mainstreamed into national,
regional and global commitments and plans.
In 2023, the Brazilian government announced
an Ecological Transformation Plan
an investment platform.
A centerpiece of this strategy involves creating a truly nature-based economy.
A point I'll come back to.
At the regional level,
Brazil is working with our eight Amazonian neighbors
to scale up conservation
and sustainable development.
Brazil is also exporting nature-positive priorities
to the global policy arenas
like the G20, BRICS
and the UN Nature and Climate conferences.
Second, build an inclusive and innovative bioeconomy.
New bioeconomies that promote nature-based supply chains
are sprouting up across Brazil,
from food to cosmetics and textiles.
And what makes Brazil's approach to bioeconomy powerful
is that it's rooted in Indigenous and local knowledge.
The country is creating partnerships with multilateral
and national development banks
to create and speed up bioeconomy value chains and jobs.
On the ground,
transformation is being led by impact accelerators like AMAZ
and by a new generation of companies.
One of them is Natura,
a global pioneer in the cosmetics sector.
Natura puts a premium on sustainably harvesting Amazon ingredients
while empowering traditional populations who depend on the forest.
They recently partnered with a forest intelligence company called Biodiverse,
and together they mapped the largest inventory of forests
ever undertaken in Brazil.
And they did this in record time,
completing in six months a task they say would normally take 25 years.
With satellites, drones and AI,
they improved identification of products
sustainably increasing the yields of harvesters who depend on the forest.
They are part of a growing ecosystem of Brazilian entrepreneurs
and philanthropists like the Arapyaú Institute
that are connecting harvesters to responsible buyers,
from restaurant holdings like Grupo Trigo
to bean-to-bar chocolate makers like Dengo.
Third, create a new economic sector focused on nature restoration.
To achieve our Paris Agreement commitments,
Brazil has to get to zero deforestation by 2030
and restore 12 million hectares on the way.
It's a kind of natural industrial policy.
Restoring such a big area could generate around 140 billion dollars
and up to 2.5 million jobs.
These are big numbers.
And to speed this up,
the country has launched public-private partnerships to protect,
restore and sustainably manage massive public forest concessions.
Brazilian restoration start-ups are also scaling up carbon capture
and high integrity credits like re.green and Belterra
with their ecological and agroforestry models.
Because, after all, being a nature's superpower
isn't just about protecting and restoring nature,
it's also about creating a new economic sector
in a way that is better for the people,
cheaper and more scalable than other carbon-capture alternatives.
And finally,
make nature a high-integrity asset class.
Brazil is also pioneering nature finance innovations to unlock resources.
Carbon credits, they're just the beginning.
Biodiversity units, payments for ecosystem services
and sustainability-linked bonds
are also emerging to jumpstart nature markets.
One compelling idea is Brazil's Tropical Forest Forever Facility.
The TFFF, as we call it,
features a new 125 billion dollar fund
that will support long-term forest conservation.
The fund will pay tropical forest countries
and reward frontline communities
for every hectare of forest they keep standing or restore.
Becoming a nature's superpower doesn't happen by chance.
It demands bold leadership,
investment in the bioeconomy,
prioritizing nature restoration
and sustainable financial innovation.
For this to happen,
we must recognize that forests and nature
are worth far more alive than dead.
And if Brazil succeeds in building these new economic models
that truly value nature,
many other countries can follow.
And as a result, we all win.
Thank you.
(Applause)

Key Vocabulary

Start Practicing
Vocabulary Meanings

nature

/ˈneɪtʃər/

A1
  • noun
  • - the physical world and everything in it that is not made by people

superpower

/ˈsuːpərpaʊər/

C1
  • noun
  • - an extremely powerful country or organization

forest

/ˈfɒrɪst/

A2
  • noun
  • - a large area of land covered with trees

deforestation

/diːˌfɒrɪˈsteɪʃən/

C1
  • noun
  • - the cutting down of trees in an area

economic

/ˌiːkəˈnɒmɪk/

B1
  • adjective
  • - related to the economy or trade

global

/ˈɡləʊbəl/

B1
  • adjective
  • - related to the whole world

bioeconomy

/ˌbaɪəʊɪˈkɒnəmi/

C2
  • noun
  • - an economy based on using biological resources and processes

restoration

/ˌrɛstəˈreɪʃən/

B2
  • noun
  • - the act of returning something to its original state

climate

/ˈklaɪmət/

B1
  • noun
  • - the weather conditions in a particular area over a long period

policy

/ˈpɒlɪsi/

B1
  • noun
  • - a plan of action agreed or chosen by a government, political party, or business

achieve

/əˈtʃiːv/

A2
  • verb
  • - to succeed in doing something good, usually by working hard

overcome

/ˌəʊvərˈkʌm/

B2
  • verb
  • - to succeed in dealing with or controlling a problem

transform

/trænsˈfɔːm/

B2
  • verb
  • - to change something completely, usually in a good way

sustainable

/səˈsteɪnəbl/

B2
  • adjective
  • - able to continue for a long time without damaging the environment

innovative

/ˈɪnəveɪtɪv/

B2
  • adjective
  • - using new ideas or methods

generate

/ˈdʒɛnəreɪt/

B1
  • verb
  • - to produce or create something

leverage

/ˈliːvərɪdʒ/

C1
  • verb
  • - to use something to your advantage

create

/kriˈeɪt/

A2
  • verb
  • - to make something new

embrace

/ɪmˈbreɪs/

B2
  • verb
  • - to accept something enthusiastically

pioneer

/ˌpaɪəˈnɪər/

C1
  • verb
  • - to be the first to do something

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