[English]
The algorithms are the great opportunity
of people and businesses in the history
of communication. They are free.
Newspaper ads were not free. PR
companies to get you written about in
articles were not free. Billboards were
not free. Radio ads were not free.
Television ads were definitely not
[ __ ] free. And now we have phones.
It's not like it was in the '9s where
you had to like hire a film production
company and they came to your liquor
store. Every [ __ ] human starting at
the age of six can take their [ __ ]
iPad or phone, produce a [ __ ] video,
and post it on the biggest platforms
that have attention in society for free.
You talk about not taking money from
parents, but what if they insist on
helping you and almost don't let you do
it any other way, so you are stuck in
there with them, so the only way around
is to break completely free and cut the
bonds? Is it worth it?
>> Jimmy,
you're a grown ass man.
What are you talking about forcing you?
What? Your mom rolls up on you, punches
you in the head, and stuffs dollars in
your [ __ ] pants. Jimmy, the [ __ ] are
you talking about forcing? I don't
believe you.
Mike, you like that? I got you, right? I
I don't know what else to I think you're
probably laughing because you know my
content so well. I'm not sure I've ever
even said that.
Like this drama that Jimmy's trying to
paint us of like, "No, no, Gary. Guys,
everyone, you don't get it.
My parents are stuffing cash so into my
body that my only option. I'm really
stuck here. Like, I'm in trouble. Like,
you don't understand, Gary. Here's
what's happening. Let me just pull these
out. Here we go." No, I just like You
can do whatever the [ __ ] you want. Like,
Gary, you don't get it. Like they're
just, you know, they're drilling me with
free money, just credit card, like just
everywhere. Like I can't. And the only
way to get through this barrage is I
have to break free and never talk to my
parents again. These awful humans who
are drilling cash down my [ __ ]
throat. And I Gary, you don't get it. I
can't stop it. The cash is too much and
too aggressive. And there's just no way.
Jimmy, you're [ __ ] in control.
And by the way, let me throw a curveball
to this little comedy skit. Hey
everybody, I know you're a minute into
the video on YouTube. I'm not going to
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Stanto, an incredible tech stack for
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people, go to the GaryVee challenge that
I've partnered up with this investment I
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I believe in it for you. You'll see why
I love it. Gary Gary.com/stan.
Go check it out. Now, back to the video.
There are people who aggressively as
parents try to push money down their
kids' throat for one reason. They would
like to parent their kids in perpetuity.
They want to control every one of their
decisions. And they are manipulating you
to be able to control your decisions by
being your bank. That is true. Here's
the problem. Every spoiled kid that I've
met on earth, and I've met many of them
in this situation, can just say no. When
you say no,
even if your parents are the most [ __ ]
up on earth and try to weaponize their
money on you so that you pick the girl
that they want you to marry, take the
job that you they want you to take, join
the country club that they want you to
join, even if they're the most [ __ ] up
parents on earth with obsession with
using money as the manipulating super
tool, after their quick disappointment
of, "Oh, [ __ ] We can't control Jimmy.
They'll actually respect you. How about
that, Jimmy?
>> I run a small B2B uh sales group, right?
So, we literally go business to
business, like cold car, like cold cut
um businessto business sales. Um so, I
do more telecommunications, but I do
more of the management. So, I hire um I
manage things that nature. So would you
be focusing solely on marketing the sole
product itself like the
telecommunications or solely focusing on
marketing my business as in um
recruiting and things of that nature?
>> Well, you need to do both. Right.
>> So I would market both.
>> Okay.
>> Right. At the end of the day when you're
marketing, you're marketing with
purpose. You would like something to
happen. It sounds like you need both.
Right.
>> Right. So for my dad's liquor store, he
needs to sell wine and liquor and beer
and food. And we market all of those
things.
>> He also needs local employees. So we may
market locally to get employees. I think
that
>> people are obsessed with the word or in
our society and the answer is always in
the word and. Right. So I I think for
you the answer is and. Now, the reason I
have an acronym called pack at Vayner X,
platforms, algorithms, culture, is they
rear their heads. In your world, if
you're recruiting for people, LinkedIn
might act differently as a P as a
platform for you for what you're trying
to do versus the way Tik Tok would work
or Twitter versus YouTube. There's
different audiences on different
platforms for different reasons. Most
people are on many platforms, but that's
that, you know.
>> Yes. because I know I was doing like a
lot of recruitment through LinkedIn like
personally reaching out to people
directly when I would see like their
background seeing hey you're good at
marketing I see you're interested in
sales things of that nature so I would
reach out to them personally and my my
team grew like tremendously rather than
just traditional like recruitment with
my recruiter um so as far as LinkedIn
with more of recruitment um should I be
posting more of like um like more sales
tips or more like what should I be
posting more on LinkedIn in order to
engage more into wanting people to work
for my company?
>> Yes.
>> Okay,
>> stick with me. Do you understand do you
understand what I just did there?
>> Exactly. Yeah.
>> It again you're ask is so how everyone
thinks
you know what to post.
>> Do you think do you think you should put
sales tips? [ __ ] yes. You should do
sales tips. you're insane. Like like
most people aren't asking me what they
should do. Most people are asking me how
do I get lots of views for the posts
that I do.
>> Right.
>> Right. You know you should be doing it.
My question to you is are you doing the
things that you know I talk about? Are
you posting 8, 10, 12 times a day or
not? The answer is 99% of people are
not.
>> Cool. Okay. Well, thank you so much. It
was super nice to meet you. I was like,
"Wow." I've got on the calls like,
"Wow." Hello. Hi. How are you? So, thank
you so much,
>> Br. Before I let you go, did you
understand?
>> I do. I do understand.
>> It's It's just that. Do you understand?
It's like consistency. It's volume. The
algorithms are the great opportunity
of people and businesses in the history
of communication. They are free.
Newspaper ads were not free. PR
companies to get you written about in
articles were not free. Billboards were
not free. Radio ads were not free.
Television ad ads were definitely not
[ __ ] free. Direct mail was not free.
This is why I was obsessed with email.
Email in the '9s and today is freeish.
You obviously have to get people on it.
They're [ __ ] free. Like, and now we
have phones. It's not like it was in the
'9s where you had to like hire a film
production company and they came to your
liquor store and you made a video and
they gave you a [ __ ] VHS and you had
to figure out how the [ __ ] to do with
what and how every [ __ ] human
starting at the age of six can take
their [ __ ] iPad or phone, produce a
[ __ ] video and post it on the biggest
platforms that have attention in society
for free,
>> right? And I guess like my last question
is how can I get people excited about
sales? Right? Because like whenever
people are excited about sales, Ra,
people are excited about sales. You
can't convince people that are not
excited about sales to be excited about
sales. You need to just find the oh, I
don't know, hundreds of millions of
people that are excited about sales.
People, this is the problem with
everyone. You're not going to convince
Ry. Let me promise you something. You do
not want someone on your sales team that
you have to convince to get excited
about sales. Sales is a [ __ ] DNA
game. You are either a [ __ ] salesman
or you are not. You're not convincing
someone to be a [ __ ] salesman.
>> Right.
>> Right. Braden on my team, great hair,
tremendous rebounder, like [ __ ]
workhorse,
like country boy, strong and morals,
like would trust him with my children,
right? Like believe in him the most.
Can't wait to see him dominate life for
60 years. But that [ __ ] is not
going on the sales team.
>> Right. Right.
>> Got it.
>> Okay. Absolutely.
>> What a lot of people like you make the
mistake of is you're trying to hit.
You're a saleswoman.
>> Yes. Yeah. Absolutely. And what you're
misunderstanding as a saleswoman is the
most important part of sales. In sales,
and this is not a common thing that is
said, which is why it's misunderstood,
which is why I'm beating this drum to
the ground. In sales, you cannot
convince people they are not good
customers. If I convinced someone here
who smokes weed that wine drinking's
better and they're going to like it, I'm
telling you nine out of 10 of them will
not be great customers. Even I'm great
at sales. I can get all 10 to try. But
I'm telling you, nine out of 10 of those
people are not going to be great
customers. They're going to do it cuz I
sold them. You'll get sales people cuz
you sold them on sales a lot of times.
And you know this, those people are
[ __ ] losers.
like like they're looking for and and of
course people are not losers. I'm trying
to say they're a losing sales player.
They're searching for the next Oh, Raia
looked dynamic. Uh and you know this
sales people that are trying to sell and
convince people to be in sales also suck
at selling. They're showing watches and
[ __ ] trips and you hey you
non-salesperson if you become a
salesperson like me you can have a
[ __ ] Bugatti too. Are do you
understand how how bad the people that
are going to be excited about that are
going to come to you because I'm a great
[ __ ] salesperson and I'm not falling
for that dumb [ __ ]
>> Absolutely.
>> Get that word commence out of your
[ __ ] vocabulary.
>> Find people that are already [ __ ]
salespeople.
>> What strategy would you recommend for
posting on social while keeping a
somewhat low pro profile on my personal
social media accounts while still
employed in a corporate role? I
literally do not post content that can
be controversial or negative. I
literally post nothing about my personal
life. The end. Again, this is a game of
you being in control. The end. You can
like literally post anything you want.
People post things
that
really expose that they're actually
addicted to the insecurities of the
algorithm.
People post their children. People post
their personal relationships
because they get more likes
and they compromise what's in their soul
and
they do it for something that is so not
real and it's a mistake for most people
and ultimately rears it head.
>> Luke asks, "I work in finance, which I
love, but I love singing and playing
music. I'm 25. I'm nervous to even try
it because I'm not sure I'm good
enough." pretty much no one makes it. No
one listens to my stuff. Please help. I
love your advice, man.
>> This is a very simple question. Either
you decide to live with regret or you
don't. Right? Also, when you're 25, you
have the capacity
to do both. Like when you have that
25year-old energy, you have 12 to 18
hours a day to give to both.
>> Gary, I think you're gonna like this.
Check this out. This is a graded
befriend.
>> I love it. Nine out of a 10.
>> I love it. The
>> two of five. Two of five. And then
>> the card. Well,
>> wise Wasp graded 10. I got a I got 12 of
them. I I I opened them on live the
other day. I got some realies.
>> I are those 3D printed little things
back there. Optimus Prime and all that.
>> Yeah. Yeah.
>> It's cool [ __ ] How are you?
>> Yes, I'm really well. Thank you so much.
I listened to your content for years. I
met you at um the Vbrand Conference, the
first one in uh Minneapolis. It was
really cool. Um, and you know, that
conference was incredible. It really
opened my eyes to just the how big the
crypto world is because it kind of gets
their bad rap. But seeing like people do
real [ __ ] was like super cool. But the
reason I actually wanted to hop on here
real quick with you is um I'm 34. I paid
off my mortgage through um trading meme
coins. I run a uh it's a tire shop that
does seasonal stuff. Solid. It's okay
cash flow, but I'm also building a brand
called Built Daily. It's all about
discipline and compounding daily
actions. And it's funny, I built a chat
GBT model that is you like I trained it
on all your content and I literally
talked to try to get advice. So if I ran
this question through it and I want to
see like how it compares to
>> um so I got three three lanes right now.
Crypto, my tire shop, and then my built
daily. And my struggle is do I scale the
real business because right now it's
from home or do I go all in more on like
the the passions because I love being an
entrepreneur like I cannot be an
employee like like it I just I can't
like you you get like I cannot be an
employee but um the tire business is
kind of like it could grow but almost
like man I love all these side hustles
like I feel like confused and like
almost lost.
>> Well why why can't you do them all?
Cuz I I feel like if you want to build
like a real personal brand, Sega in like
the crypto world, it takes so much time
and energy that it pulls away a lot from
like like
>> Well, how much time and energy do you
put into work? Don't [ __ ] me, Chris.
How much time and energy every day do
you put into work?
>> Um, in terms of like my passions, it's a
lot. Like I'm up like 7 a.m. I go to bed
like a minute. Like I'm doing like
ridiculous um hours on like the side
stuff. So, it sounds it sounds like
you're doing both. And you also know
this the memecoin thing worked out, but
you could have gotten caught.
>> 100%. Which is why I'm trying to focus
less on the speculative kind of growth
side of things and build something.
>> Correct. Again, back to my question. How
much time do you spend on the tire
business that has nice cash flow?
>> As you called it, almost none as you
called it. As you called it, the real
business. Yeah,
>> you you did hear that, right?
>> Yeah. So, let's let's let's focus on the
subconscious of what your brain even
thinks. Let's focus on the thing that
you called the real business.
>> Let's break this down. You have a real
business that takes you very little time
that has cash flow and is working.
You've played highly speculative crypto
behaviors. Thank God it worked out. As
you know, for hundreds of millions, it
did not work out. Yes.
>> Correct.
>> What do you think?
>> Sounds like I need to focus on the the
real business.
>> Well, I would say it sounds like it
you're giving it very little.
It's kind of like relationships. Let me
break this down for you. Let me paint
you a very different picture. Over here
on the left, you have this really
reliable, wonderful,
solid girl. She requires very little,
you know, just, you know, even in fact,
I'm mad at her because she should be
asking for more, but she's happy with
what she's getting. And you're getting
all the dividends of love. In fact, in
this story, she's cooking dinner and
doing right. And then over here, you've
got a [ __ ] stripper,
right? and you're addicted to the
glitter and the fake tits and it's all
very exciting
>> and it worked out like this one time you
hooked up,
>> but what do you think's gonna happen,
brother?
>> Yeah, when you put it that way, it's
kind of makes it very clear. Um,
so here's like the one caveat I would
just throw in there because like like um
and like I love the honest brutality
because that's
>> I'm wondering if chat Gary GPT gave you
the stripper analogy. I'm going to I'm
going to go with AI is not there yet.
>> No, AI is not there yet. It told me to
um don't overthink it and just document
and kind of just do my thing, which is
kind of actually what I've I had like
six six different accounts for all my
different passions and I moved it all
into my personal account, which is which
has been good. Um the one caveat I would
ask is like I love running my business.
I really enjoy that. But the like doing
the tire business like the work itself I
don't necessarily am passionate about.
But then is that just me being kind of a
wimp? Like you're not going to love
everything you do. Like you sometimes
you just got to grind.
>> Yeah. I mean look again I want to have a
logical conversation with you. I'm
pumped that memecoin trading worked out
for you. I'm also just like the reason I
stay Ethereum and Bitcoin in the crypto
world is you know I haven't done enough
homework on the others
like and I just feel comfortable that I
understand the rails that Ethereum is
building with layer 2 and base and all
this stuff obviously now that stable
coins have been legalized by the Genius
Act. It gives a lot of understanding to
why Ethereum's got a chance. Bitcoin,
you know, money in the history of our
time has always been does the collective
believe it's money, right? Whether it's
the dollar or coins or like gold and
silver when cavemen were running around
was gold and silver. It was in the
[ __ ] world, but people didn't value
it. Consensus of humanity is important.
Bitcoin's dangerously close if not
already at Consensive Humanity.
Definitely very different place than
when I bought it for the first time in
2015 16. Big shout out to Aaron
Battalion and South by Southwest jam
sessions for teaching me these things.
I I just think that you gambled and it
worked out and I have a I'm concerned to
say like gambling is a consist like
gambling works once in a while. It's why
it's gambling. It consistently does not
work. Now, building a personal brand in
crypto is a different thing. Meaning,
I'm I've got a personal brand in crypto.
My belief is that 1% of NFTts on
Ethereum will be the great collectibles
of the next generation. And so, I'm
comfortable building out my V friends
world and taking a real stab at trying
to build Marvel, Pokemon, Disney. Um, I
I believe in crypto punks. I think
they've been proven to be very
resilient. You know, they're a couple
hundred thousand dollars for the
cheapest one. Right now, NFTTS have sold
hundreds of millions of dollars over the
last two weeks at a time where 99% of
the world thinks that they were a scam.
That is a profound data point, which
makes me bullish long term. Bitcoin is
being eaten up by all the biggest
financial institutions in the world.
Literally the CEOs and executives and
boards of the biggest financial
institutions in the world called it a
scam a decade ago and now are running
writing substantial tens and hundreds of
millions of dollar checks to get it.
Those are black and white things that
are happening. You know, buying vomit
coin for 0.00001
cent hoping an influencer tweets about
it so you can sell it for 0.004 00004
cents doesn't feel like a sustainable
model.
>> Very true.
>> What are you going to what are you going
to what are you going to build your
personal brand on
>> that you that you you guessed on the app
hype and it worked out or you know like
that that you got to be thoughtful about
how you build this.
>> So the the way I'm doing it is you are
you nailed everything you just said
about like the Salana stuff. So I
thought like when I if I go in there
with a totally different mindset and try
to build something different. So like
what it's called it's built daily and
it's just about like bringing long-term
thinking to a shortterm game
>> and showing people.
>> I think that's great. How are you going
to monetize that?
>> Well, this is a good question. I have a
podcast and I'm hoping in time
um that you know get advertisements or
what what have you.
>> It's a hard game. I mean, I'm I'm for
it. If you can build a big enough
audience, you can monetize. Here's what
I would say. I I think the way you're
playing it right now is working. I like
that you're happy, right? You're happy
doing this other thing. I just want to
make sure a that you're not gambling. B,
if you're trying to build a personal
brand and then do sponsorship against
it, that's a regular business. By the
way, no different than your tire
business. To your point, it's a lot more
fun for you to play with the crypto
stuff than the tire stuff. I'm fine with
that. I would just tell you that in a
world where you're 7:00 p.m. to 12 in
the morning, you've obviously are able
to do that because you're enjoying the
[ __ ] out of, you know, community
engaging Twitter spaces, whatever you're
doing to get into the space. It sounds
like you just need to double down on
both. Meaning, not more hours, being
more effective. You know, it's not about
working more hours. It's it's for
example my team around me, all of them,
I think the second they get close to me
and really look under the hood, they're
like, "Oh, [ __ ] This guy works,
right?" It's like, "Oh, he has 39
meetings every day actually."
>> And like 20 of them are 15 minutes and I
take an hour and a half to do the same
thing. Maybe I don't need an hour and a
half. So if you know the tire business
can get three times
what you're giving it by you being more
efficient.
And a lot of people that that are
playing in crypto or any other genre
that plays out online gaming, personal
brands, live social shopping, they end
up spending all their time consuming the
scroll instead of feeding the scroll.
>> Uh
>> yeah. Uh right. That's the big aha for a
lot of people. I was excited to deliver
that for you because I think it's going
to resonate with you. Right. You're And
listen, consuming is good, by the way. I
actually consume a lot more than people
realize. It's why I know [ __ ]
I'm constantly consuming. But I'm
consuming with purpose,
right? Like I'm in my feed for like
seven minutes and then I'm out.
>> Like I don't derail. I know why I'm
there.
>> I'm not there to be [ __ ] entertained.
I'm there to know what the [ __ ] the
world is into right now.
>> Get my latest New York Jets news and be
the [ __ ] out.
>> Love it. No, that's what I need to hear.
I think that that really put the nail
nail on it at the end.
>> Yeah, because what what you realize is,
oh [ __ ] Gary's right. If I just stop
listening or watching, so I've you know
what the [ __ ] you're consuming three
hours a day of something that only took
30 minutes for you to grasp it. You're
just using it for more entertainment and
leisure than you realize. In that two
and a half hours that you save, 45
minutes can go to working out and
getting your body right. And the other
[ __ ] hour and 45 minutes can go to
your [ __ ] tire company, which, oh, by
the way, will allow you the oxygen to
continue to enjoy the process of the
thing you like.
>> What's more important, experience or
money? I'm a 24year-old who asks myself
this question quite often. I make great
money for my age, but I don't know where
to go from here. Both are good for
different situations.
Experience is always good. Money is
often bad.
Money exposes your truth.
The amount of people that have made
money and lost money, like made lots,
lost lots, is a lot because they weren't
prepared to know what to do with it.
Experience
means you know what to do, no matter
what it is. hanging a [ __ ] picture on
the wall. If you have experience in it,
you will be better. Experience is
dramatically more universal and more
consistent than money. Money is a
catalyst. The problem is it could be a
catalyst for bad. If you are broken
inside and you end up inheriting a
million dollars from your grandma and
you're like, "Yeah, my life is good
now." You cannot comprehend how bad the
next 24 months are going to look.
It is the story as old as time.
People consistently
misunderstand how to use money. People
consistently believe it is the great
trick of our society. People are
addicted to this concept that it's going
to solve their problems. I've literally
watched people get way worse when they
especially if they didn't earn their
money.
You know who's a real [ __ ] loser with
playing when it comes to money?
I So I grew up with real [ __ ]
scumbuckets and like dirt kids and like
a lot of people were flawed. Do you know
that between like [ __ ] 11 and 25 in
my life, the amount of kids and people
around me that literally spent almost
all their time trying to figure out how
to fake an injury to collect insurance
money. Yo, if you're from the dirt and
the gutter like I am, please explain to
everybody in the chat how common this
conversation was amongst your other
loser friends.
Watch the chat right now. People will
tell you,
look, look at this. You see this? This
is real below lower middle class life.
If you grew up in this below lower
middle class life, again, I'm going to
say it again. People don't believe me
cuz they don't know me like that. Mount
Ida College, 90% of the kids that I went
to college with were on [ __ ]
financial aid and from real [ __ ]
ghetto life.
24 hours a day. Oh, what if I stop my
car a little short and get hit in the
back and then get a neck brace and
collect insurance? Oh, look, a puddle.
Let me slip. Like, I'm being dead
[ __ ] serious.
Money is gonna solve my [ __ ] Every kid
that I watched play that game and I saw
it. Look, every day was a hustle. Look,
look, like people lived that life. Look,
I'm an insurance adjuster. I see it all
day. This is real [ __ ] I'm telling you.
And I've seen people collect on it and
that money is gone within six months.
Until you [ __ ] get your fundamentals
right internally,
you have no shot. Go win the lotto. Why
do so many lotto winners lose?
So, I don't even remember the question,
but I know something. Experience is a
hell of a lot better than money.
>> Ta asks, "I'm 36 and I'm starting over
by going back to school, but in the past
I've struggled to complete what I start
and I tend to lose interest easily. Do
you have any advice for people like me?"
You just might not deal well with
adversity.
You might not have resilience. You might
not have consistency. You might not
enjoy the process of getting comfortable
with being uncomfortable. And so that
might be the issue. Let me repeat this.
You might have no resilience. You might
not be comfortable with being
uncomfortable. You may struggle with
consistency. You may overvalue
other people's opinions.
um you may have those issues. Um on the
other hand, what you might have is very
good self-awareness
and you just know that you thought
something was good for you and then you
changed your mind, which I actually
think is a tremendous strength. Uh
you're going to have to ask um that
question. Either you're soft and
insecure or you're self-aware and
confident. I don't know. Um, but I don't
beat myself up when I don't finish
tasks,
um, when they're creative and on
offense. I do beat myself up when I'm
not doing things that are important,
right? If I'm not spending enough time
with my family, if I'm not going to the
gym or eating well. These are very black
and white things. You know, I don't view
school as a black and white thing. There
are too many people that are successful
and happy that have not finished school.
>> How do you love someone deeply without
letting their negativity consume you? by
limiting their the time you have with
them. Loving someone does not require
you hanging out with them 247,
right? Like I've been pretty consistent
on this point of view, which is we must
learn how to limit
very seriously limit negativity when it
is in your life, even if it's your mom
or spouse or best friend. Um, and we
must cut out negativity. Complete cut
out. If it's someone who literally has,
you know, is an acquaintance, a
co-orker. I think people confuse loving
with enabling.
I think this is super important. I think
one of the biggest issues people have,
and by the way, I've I'm a culprit of
this, um, I think we enable bad
behavior. And I think um I think that
that's something we have to be uh very
very real, you know, about um it's just
real life. We also put words like
loyalty on a pedestal. Again, being
loyal to your toxic mom doesn't mean to
sit and enable her toxic behavior. In
fact, if you love someone, the actual
requirement is to have cander with them
and try to help them. I think that's the
answer to the question. I think again we
put things like loyalty and love and we
disguise what we're actually doing which
is enabling and uh we have to address
that and in life like I always say life
is fair and people get sometimes
struggle with that but
of course if lightning strikes you and
you're dead you know one could be like
wow that didn't seem fair and I
understand that but I think a lot of
people train
um I'm fine with background noise um
prefer it Um, I also think that what we
don't understand is a lot of times we
are manipulating and enabling the
behavior that we get and we blame others
without being accountable to our own
actions. There are plenty of people who
are in narcissistic marriages who need
to be honest with themselves to realize
they are the enabler of the narcissistic
behavior and if they don't like it, they
can force the cander, they can force the
therapy or they can force the divorcing
papers. they can do that [ __ ]
and and that is awfully hard and the
hardest and the worst and all that. But
again, in life, you either you either
act or you complain
and blame. And I just think living a
life that is grounded in blaming and
complaining is a very unhappy life.
Hey,
hey, hey.