– English Lyrics

Lyrics & Translation

[English]

if you're looking to start or create a

brand new podcast this year but aren't

sure where to begin this video is for

you there has never been a better time

in history to start a brand new podcast

with over 500 million podcast listeners

worldwide the demand for audio and video

podcasting is absolutely massive so no

matter what you're passionate about or

an expert in there are listeners out

there who would be interested in your

podcast idea you've just got to hit

record so in this video we're going to

break down seven easy steps to launching

a brand new podcast this year you got to

just press record so step one is to

identify your topic or your Niche and

this is by far the most important step

where you want to spend a good amount of

time before you start recording podcast

episodes so what is it you're going to

be talking about what is your topic

broadly speaking and then even more

specifically what is your Niche and

question for you do you say Niche or

Niche which one do you say I find myself

kind of interchanging between the two I

don't really know why but I digress so

your Niche can kind of be like a

subcategory within a broader topic so if

you are somebody who's passionate about

food that's a really Broad topic and you

could take very different directions

depending on what your emphasis would be

on you could do food consumption so like

the eating of food food preparation like

cooking or even food education like

nutrition information and if you wanted

to go to the route of like nutrition

there's so many ways you could go you

could focus on like dairy products in

particular but even within Dairy there's

like so many options you got your

yogurts you got your cheeses you got

your kefir you say cafir kefir I don't

know or even milk right so right now

like raw milk is the craze everybody

loves raw milk but fun fact I live in

Oregon in the USA and you actually can't

buy raw milk from a grocery store so

there would be like a really interesting

podcast topic like raw milk in Oregon

why can't you buy it in Oregon but you

can buy it in Washington and California

the states above and below is super

weird but we've kind of niched down from

a broader food topic and Naruto Focus to

like food education specifically about

raw milk in the state of Oregon that's

super Niche now that's just an example

but usually the more specific you can

get the easier it's going to be to hit a

specific demographic of people who share

the same interest as you so focus on

being specific at the beginning and then

you can kind of broaden out your topic

later as you begin to build some

momentum now once you've thought through

your topic and Niche your second step is

to finalize your podcast name and your

distribution method so this is where we

need a title you got to lock in the

title for your podcast and just a little

note here just have Grace for yourself

you can always change the name of your

podcast later as your idea evolves but

you just got to lock something in at

least at the beginning and idea here is

to use kind of like a catchy phrase at

the beginning and attach your name at

the end so one of our shows here I think

media is coffee with canel where Sean

just answers people's question and hangs

out with them while he's drinking coffee

so that's kind of an easy format just

put a catchy phrase in then your name at

the end you're also going to need some

artwork so you need album artwork for

your podcast cover now there's a couple

routes you could go you could use

something like canva canva has a lot of

great templates if you want to just make

your podcast design yourself I'm

personally a big fan of like big texts

or having your face or a big icon of

whatever the podcast is about on the

album cover so canva is great for

building these yourself or you could

look at something like Fiverr where you

can hire somebody and commission them to

create your artwork for you for as low

as like 20 or $30 you could actually

have somebody create your own podcast

artwork and you don't have to worry

about making it yourself and then comes

distribution so distribution sites are

platforms where you can upload your

podcast audio and then it's going to

distribute your podcast to the various

different listening platforms like

Spotify Apple music Google podcast and

everywhere else some popular

distributions sites are things like

transistor Buzz Sprout and podcastle

we've used all of these here before on

the channel and these sites specifically

let you connect what's called an RSS

feed to these different podcast

listening platforms so that's just a

simple web link that contains all the

necessary information of your podcast

including episode titles release dates

and artwork and then it sends that

information to Spotify Apple music Etc

so all the distribution site is really

simply it's one location to host all of

the content of your podcast and then it

distributes that podcast to multiple

different locations so listeners can

listen wherever they want to listen from

so once you have all these details in

place the third step would be to dial in

your Tech setup and your podcast format

so this includes your microphones your

cameras your software all of that stuff

and the first thing you really want to

think about is your microphone because

audio is going to be the most important

part of your podcast we'll link actually

a video down in the description below to

our favorite podcast microphones that

cost under $200 these are all really

great options but a couple quick ones

that I'll mention are the Samsung Q2 to

you this is a $70 USB microphone that

sounds really good so you can just plug

this directly into your computer and

start recording your first podcast

episode Another microphone that I really

like is the shore mv7 X and it's around

$150 for an XLR microphone so you have

to have an XLR interface to use with

this microphone but in my opinion it

competes really well with this $500

Shore sm7 DB so this thing and the sh

m7x sound really similar and the sh m7x

is way cheaper so in that video I break

down a bunch of different options under

$200 you can check that out and we'll

link that down in the description below

if you're taking the time to record a

podcast it also really encourage you to

hit record on a camera and turn it into

a video podcast video podcasts are more

popular than they have ever been with

33% of us podcast listeners opting for

watchable podcast and not just Audio

Only so if you're just starting out I

think your phone is a great option these

cell phones nowadays have really great

video quality so if you're going to sit

down and record a podcast episode at the

very least just whip out your phone and

hit record on the camera on your phone

and if you do want a dedicated camera

we'd highly recommend either the Sony zv

E10 Mark 1 or Mark 2 there's some subtle

differences between these two cameras in

terms of image quality but overall both

of these cameras are really solid I

would just choose whichever one you can

afford and we've linked those down in

the description below now in terms of

format are you going to be a solo

podcast where it's just you or are you

going to have yourself plus guest so if

it is going to be solo what's your setup

are you going to be talking at a desk

like this or be kind of more relaxed on

a couch Vibe or something like that or

if you have guests are the guests going

to be virtual or the guests going to be

in person with you in a studio space so

you got to figure out all of these

questions but truly one of the easiest

ways to get started is to just host

virtual guests in a virtual podcasting

studio and honestly one of our favorite

Solutions is streamyard they're actually

a sponsor of this channel we use

streamyard all the time it's our go-to

platform for not only live streaming but

also recording our video podcast there's

been so many times where Nate and I will

hop on streamyard to record a podcast

episode or even sean often hops on

streamyard for his coffee with candel

show or to host guests for the think

media podcast so whether you're

recording your podcast Audio Only or

directly into a camera or you're using

recording software like streamyard

you're going to want to think through

which option is best and what your Tech

needs would be for each of your

preferred formats now after you have all

your Tech dialed in step four is to

record your first few episodes and it

really is important to launch your

podcast with more than one episode so

you can start to build some momentum at

the beginning a super interesting step

here is that 99% of podcasts fail if

they release fewer than three episodes

so you can just put yourself ahead of

the curve of 99% of podcasts out there

just by uploading more than three

episodes now there's a couple ways you

can do this way one would be to just

post one episode per week for like four

weeks straight so this is a whole

month's worth of content you can just

drop them the same day four weeks in a

row and there you go you got your four

episodes put out in the first month of

your podcast being live and then the

second way would be to release a handful

of shorter episodes all at the same time

time so this gives your listener a

decent amount of content to consume at

the beginning of your show going live a

little tip here for recording your first

few episodes is that it's definitely

going to be a learning experience and

don't get too stressed about it the goal

here is just to record several episodes

and get them out so we can learn from

those episodes and then start making

adjustments to episodes that we record

in the future now after we've recorded

our episodes step five would be to edit

your podcast and the main thing here is

to continue to keep it clean and simple

podcasts are really designed to be more

conversational and can and even like

have a raw feel so you really don't need

to overdo it on editing the only thing

you might be able to explore is building

an engaging hook that's like maybe 10 to

30 seconds at the beginning of the

episode and then that hook can highlight

some of the best moments of the episode

as sort of a teaser to keep the viewer

wanting more so this is something you

can check out on our think media podcast

we often do these sort of hooks at the

beginning of our podcast episodes to

drive retention but it's not something

you have to do just one sort of editing

Technique we found that is really

helpful but in short when it comes to

editing you're going to want to chop out

any big mistakes or mess ups that you

had during your podcast recording but

you don't want to get too crazy with it

and you still want it to feel natural

and well paced after you've edited your

podcast step six is to publish and

promote your podcast so this includes

needing a title for each episode and

then you'll use that title in your audio

file and then upload those to whatever

distribution site you have for packaging

and release you could also upload your

podcast to YouTube and if you have a

video podcast you especially want to do

this if you just go to your YouTube

studio hit create and then hit upload

podcast this is where you're going to

have a few options to upload your

podcast episodes and then your episode

will show up in a dedicated podcast

playlist as well as your regular video

uploads when it comes to promoting your

podcast and trying to build awareness

about your podcast even existing one of

the best ways still is by producing

short clips from your longer podcast

episodes these are great for Instagram

or Tik Tok or YouTube shorts we're

constantly posting clips from our think

media podcast to all of our social

platforms to just drive interest to our

long form podcast another great way to

scale quickly is just to bring on guests

who already have an audience of their

own and you can kind of build momentum

by leveraging another person's audience

we call this opas other people's

audiences and this can be a great way to

scale a little bit more quickly as

you're trying to get your podcast off

the ground and finally step seven is to

review and improve on each podcast

episodes you really do need to learn

from each upload what went well what

didn't go well how did your episode even

sound are there like any technical

adjustments you could make to your

microphone placements or your camera

settings there's lots of questions that

you can ask after every episode to

constantly keep improving I'd also

highly encourage you to review the stats

from your episodes you can dive in

YouTube analytics and see a lot of your

stats about retention and watch time and

also whatever distribution site you've

chosen as well will have some good data

that you can learn from be sure to

always also dive into the comment

section of your podcast episodes

especially at the beginning because all

of these comments can give you Clues as

to what your audience is really

interested in and then your comment

section can kind of lead you down a

trail of creating your next podcast

episodes so this seven-step framework is

a simple yet proven method for starting

up a podcast this year so truly now is

the time there's never been a better

time to start a podcast so we encourage

you to punch fear in the face and press

record if you're still dialing in your

Tech setup for your podcast this year

you're going to want to check out this

video right here where we highlight some

of the best podcast microphones under

$200 all of these are great options for

getting your podcast up and running so

check out that video right there and

we'll see you in the next one

Key Vocabulary

Vocabulary	Meanings
podcast /ˈpɒdkæst/ B1	noun - a digital audio or video file available online for downloading to a computer or mobile device, typically available as a series.
record /rɪˈkɔːrd/ A2	verb - to set down in writing or another permanent form. verb - to capture sound or moving images.
topic /ˈtɒpɪk/ B1	noun - a subject of conversation or discussion.
niche /niːʃ/ B2	noun - a specialized segment of the market for a particular kind of product or service.
important /ɪmˈpɔːrtənt/ B1	adjective - of great significance or value.
listeners /ˈlɪsnərz/ A2	noun - people who listen to something.
expert /ˈeks.pɜːrt/ B2	noun - a person with a comprehensive and authoritative knowledge of or skill in a particular area.
launching /ˈlɔːntʃɪŋ/ B1	verb - to set in motion; start.
identify /aɪˈdentɪfaɪ/ B1	verb - to recognize or establish as being a particular person or thing.
specifically /spəˈsɪfɪkli/ B2	adverb - in a precise and detailed manner.
focus /ˈfoʊkəs/ B1	verb - to adjust to see clearly. noun - the center of interest or activity.
demographic /ˌdeməˈɡræfɪk/ C1	noun - a particular section of the population.
momentum /moʊˈmentəm/ B2	noun - the quantity of motion of a moving body. noun - the strength or force that enables progress.
distribution /ˌdɪstrɪˈbjuːʃən/ B2	noun - the action of sharing something widely.
platforms /ˈplætfɔːrmz/ B1	noun - a raised level surface on which people or things can stand. noun - a type of digital media.
setup /ˈset.ʌp/ A2	noun - the way in which something, especially equipment, has been arranged or organized.
cameras /ˈkæmərəz/ A2	noun - an instrument for taking photographs or making films.

Key Grammar Structures

• If you're looking to start or create a brand new podcast this year but aren't sure where to begin, this video is for you.

  ➔ First conditional with present continuous and negative modal expression.

  ➔ The phrase 'If you're looking' shows an ongoing condition in the present that activates the main clause 'this video is for you'.

• There has never been a better time in history to start a brand new podcast.

  ➔ Present perfect with superlative structure.

  ➔ 'There has never been' emphasizes that at no time until now has a situation been better, showing historical comparison.

• So you’ve just got to hit record.

  ➔ Present perfect with modal-like expression 'got to' for obligation.

  ➔ 'You’ve just got to' conveys both recency ('just') and necessity ('got to').

• Your Niche can kind of be like a subcategory within a broader topic.

  ➔ Modal verb 'can' expressing possibility with comparative structure.

  ➔ 'Can be like' shows that something is possibly similar, not identical, suggesting flexibility of meaning.

• You’ve got your yogurts, you’ve got your cheeses, you’ve got your kefir.

  ➔ Repetitive emphasis with present perfect to list examples.

  ➔ The repetition of 'you’ve got' creates rhythm and emphasis, making the list engaging.

• You got to lock in the title for your podcast.

  ➔ Informal modal-like use of 'got to' meaning obligation.

  ➔ 'Got to' functions like 'have to', but is more casual and conversational in tone.

• You can just plug this directly into your computer and start recording.

  ➔ Modal verb 'can' for ability with infinitive verb form after connector 'and'.

  ➔ 'Can plug' shows ability, while 'and start recording' smoothly links two parallel infinitive actions.

• You’re going to want to think through which option is best.

  ➔ Future intention using 'be going to' with verb complement structure.

  ➔ 'You’re going to want' indicates a planned or likely future desire, softening the directive tone.