Display Bilingual:

[applause] 00:07
Why is it so hard to change? 00:10
Honestly, I've spent the last 20 years 00:15
asking that question as a doctor, as a 00:17
coach, and as a human being who once 00:20
believed I just wasn't the kind of 00:22
person who could change. 00:25
You probably know the feeling. Maybe it 00:28
was a New Year's resolution or a 00:31
milestone birthday. Something that made 00:33
you say, "That's it. Time to turn things 00:36
around." So, you downloaded a habit 00:38
tracker, bought a blender, a yoga mat, 00:42
and enough kale to alarm your family. 00:44
And then two weeks later, there you 00:48
were, side eyeing the blender like it 00:51
betrayed you and pretending the habit 00:53
tracker never existed. 00:55
Back to the same patterns and the same 00:58
routines. 01:01
I've been there too, many times with my 01:02
health, my career, and my money. For a 01:05
while, my credit card lived in the 01:09
freezer, literally in a block of ice 01:11
beside the frozen peas. 01:13
A solid plan until the night I wanted a 01:16
pair of boots badly enough to melt the 01:19
ice around it with a haird dryer. 01:22
I tried every budgeting trick. 01:26
Spreadsheets, envelopes, you name it. 01:29
But nothing lasted. And I kept thinking, 01:32
I'm doing all the right things. Why 01:36
can't I stick with this? 01:38
That cycle of hope, effort, and defeat 01:41
can leave you wondering, "What's wrong 01:45
with me?" 01:47
But what if nothing is wrong with you? 01:49
What if the reason change doesn't last 01:53
isn't because you're doing it wrong, but 01:55
because you're asking the wrong 01:58
question. 02:01
We all want to change something. Lose 02:03
weight, start a business, be more 02:06
confident, get more sleep. 02:08
And there's no shortage of strategies. 5 02:11
a.m. routines, cold plunges, vision 02:14
boards, bio hacks. 02:16
But if knowing what to do were enough, 02:19
we'd all be thriving by now. So why is 02:22
it still so hard? 02:25
As a family doctor, I watched patients 02:28
struggle, not with understanding what to 02:31
do, but with actually doing it and 02:34
staying consistent. 02:37
So I started asking different questions. 02:40
Not how do we build better habits, but 02:43
something deeper. 02:46
What makes change stick? Why do some 02:48
people succeed and others don't even 02:52
when they're trying just as hard? 02:54
And the more I looked, the more I 02:57
started to see a pattern. 03:00
And then I found a study that offered a 03:02
fascinating clue. 03:04
In 2011, ahead of an election, a team of 03:07
researchers from Stanford and Harvard 03:09
asked one group, "How important is it to 03:12
you to vote in the upcoming election?" 03:14
They asked another group, "How important 03:18
is it to you to be a voter in the 03:20
upcoming election?" 03:23
And in that study, that one tiny shift 03:25
from doing to being made people 03:28
significantly more likely to show up at 03:31
the polls. 03:34
Why? Because one focused on action, the 03:36
other focused on self-concept. 03:40
Once I saw that, I started seeing it 03:45
everywhere. People who called themselves 03:47
runners, they were still out there in 03:49
February, long after the resolution 03:51
crowd disappeared. 03:53
People who'd said, "I'm trying to run 03:55
more." Most of them were already back on 03:57
the couch. 04:00
So, I began to wonder, what if the real 04:02
obstacle isn't your habits or your 04:05
willpower? 04:09
What if it's your identity? 04:10
Not just what you do, but who you 04:14
believe yourself to be? 04:17
When I look back, that's exactly what 04:20
was happening with my credit card in the 04:22
freezer. I wasn't just fighting a 04:24
spending habit. I was defending an 04:26
identity. 04:29
I still saw myself as someone who's bad 04:31
with money. And every time I said that, 04:34
I wasn't describing the problem. I was 04:37
reinforcing it. I had unknowingly 04:40
written an instruction manual for 04:43
myself. Here's who you are. Here's what 04:45
you do. Because when we believe the 04:48
story, we live the story. That's what 04:51
identity does. It tells your brain how 04:55
to behave even when you're desperate to 04:57
change the script. 05:00
But when you change the who, you change 05:03
the what. 05:07
Picture it this way. You download a 05:09
fancy new app on your phone, but it 05:12
keeps crashing, won't load, glitches 05:15
out. Turns out your phone's operating 05:17
system hasn't been updated in years. 05:20
That's what it's like when we try to fix 05:24
our lives from the outside. New habits, 05:27
new hacks, new goals. But underneath the 05:30
identity you're running on, it's still 05:34
the old version. It sounds like I'm not 05:36
good at this. 05:40
I never follow through. 05:42
I always put others first. 05:44
That's the outdated OS. And those shiny 05:48
new habits crash, not because they were 05:51
wrong, but because they weren't 05:53
supported by the system underneath. 05:55
Real change doesn't last until you 05:59
update the system. Until you upgrade who 06:02
you believe you are. 06:05
Because here's what I've seen again and 06:08
again. 06:11
Identity always wins. 06:12
And the research backs this up. For 06:17
example, studies show that people who 06:19
define themselves as non-smokers are 06:21
consistently more successful at quitting 06:24
than those who say, "I'm trying to 06:27
quit." 06:29
Why? Because when a behavior aligns with 06:31
your identity, your actions naturally 06:34
follow. 06:37
But when it doesn't align, when it 06:39
challenges the person you've always 06:41
believed yourself to be, that's when 06:43
change gets hard. 06:45
Because we're not just afraid of 06:48
failing, 06:50
we're afraid of losing who we've always 06:52
been. 06:55
And that's the part that fascinates me. 06:57
Even when a new habit is something that 06:59
you genuinely want, if it's not aligned 07:01
with your current identity, your 07:04
subconscious mind will resist it. It's 07:06
like your subconscious is one of those 07:10
nasty shopladies in Pretty Woman. 07:11
new habit walks in and your mind looks 07:14
it up and down and goes, "You obviously 07:16
are in the wrong place. Please leave." 07:19
Your mind prioritizes what's familiar, 07:22
not what's better. 07:26
And here's what I've come to believe. 07:29
Identity isn't just the missing link to 07:32
small daily behavior change like going 07:34
to the gym. It's also what shapes your 07:37
entire trajectory. 07:40
Because once I started seeing this 07:42
pattern in my patients, I started seeing 07:44
it in myself. 07:46
Two decades into practicing medicine, I 07:49
felt increasingly misaligned, 07:51
not burned out, misaligned. 07:54
I wanted to reach people before they got 07:58
sick, not just treat them after. 08:01
I wanted to teach, to create, to help 08:04
people change their lives in a deeper 08:08
way. But I couldn't seem to walk away. 08:10
It wasn't the work itself. It was the 08:14
identity that I had built around it. 08:16
I had lived that story for so long. I 08:20
couldn't imagine another way. I kept 08:23
telling myself, "This is who I am. This 08:26
is what I do. 08:29
This is what people expect of me." 08:31
But the truth is that story was outdated 08:34
and it was keeping me small. 08:37
And maybe you've been there, too. 08:41
You're not stuck. You're just loyal to 08:44
an old story. 08:47
William Faulner said, "You cannot swim 08:50
for new horizons until you have courage 08:53
to lose sight of the shore." 08:56
For me, losing sight of the shore meant 08:59
letting go of who I'd been and giving 09:02
myself permission to become someone new. 09:05
A creator, an educator, a YouTuber. 09:09
Roles that didn't come with a title or 09:14
prestige or any kind of safety net. 09:15
A new identity that made no sense on 09:19
paper, but made complete sense inside. 09:23
Once I stopped clinging to doctor as my 09:29
core identity, then the bold decisions 09:31
became possible. 09:35
I remember handing in my resignation. 09:37
I thought it would feel terrifying. 09:41
It didn't. It felt true. 09:44
And on my last day after my last 09:48
patient, I walked out of the clinic, got 09:50
into my car, and ugly cried for a solid 09:52
15 minutes. 09:56
I cried for my 17-year-old self who had 09:59
dreamed of becoming a doctor. And now it 10:02
was over. 10:05
But then, as I drove home, music up, 10:08
windows down, I started to feel 10:12
something else. 10:15
I could finally breathe. 10:17
And that's the power of identity. It 10:21
doesn't just help you change, 10:23
it sets you free. 10:26
If your current identity is misaligned 10:29
with the change that you want to make, 10:31
whether that's a small change or a big 10:33
one, the answer isn't to push harder. 10:36
It's to pause and look within. 10:40
You begin by recognizing the story that 10:44
you've been living inside and then 10:47
asking yourself a simple but seismic 10:49
question. 10:52
What if that story isn't true anymore? 10:54
Right now, I'm learning to golf. And 10:59
when I say learning, I mean humbling 11:01
myself weekly in front of retired men 11:03
named Roger. 11:05
But the more that I identify as a 11:08
golfer, the more I start showing up like 11:10
one, I book lessons, watch swing 11:13
breakdowns, even bought the shoes. And I 11:15
don't say I'm dabbling anymore. I say 11:19
I'm a golfer, not because I've mastered 11:22
it, but because that's who I'm becoming. 11:25
So when you're trying to change, the 11:29
real question isn't what should I do? 11:31
It's who do I need to become? 11:34
Because when that internal shift 11:37
happens, everything else starts to 11:39
follow. Not because it suddenly becomes 11:42
easy, but because it finally makes 11:44
sense. 11:47
So, let me leave you with this. Whatever 11:49
change you want to make, you're no 11:51
longer approaching it as the person that 11:54
you've been, but as the person that 11:56
you're becoming. 11:59
That old credit card does not live in my 12:01
freezer anymore because I stopped 12:03
needing to protect myself from my own 12:05
story. 12:08
And this is what true reinvention looks 12:10
like. Because when you redesign your 12:12
identity from the inside out, your whole 12:15
life begins to shift. 12:17
You parent differently, lead 12:20
differently, create differently, serve 12:22
differently, and that ripples outward 12:25
because people who know who they are are 12:29
the ones who change the world. Thank 12:32
you. 12:34
[applause] 12:36
[applause] 12:41

– English Lyrics

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Lyrics & Translation

[English]
[applause]
Why is it so hard to change?
Honestly, I've spent the last 20 years
asking that question as a doctor, as a
coach, and as a human being who once
believed I just wasn't the kind of
person who could change.
You probably know the feeling. Maybe it
was a New Year's resolution or a
milestone birthday. Something that made
you say, "That's it. Time to turn things
around." So, you downloaded a habit
tracker, bought a blender, a yoga mat,
and enough kale to alarm your family.
And then two weeks later, there you
were, side eyeing the blender like it
betrayed you and pretending the habit
tracker never existed.
Back to the same patterns and the same
routines.
I've been there too, many times with my
health, my career, and my money. For a
while, my credit card lived in the
freezer, literally in a block of ice
beside the frozen peas.
A solid plan until the night I wanted a
pair of boots badly enough to melt the
ice around it with a haird dryer.
I tried every budgeting trick.
Spreadsheets, envelopes, you name it.
But nothing lasted. And I kept thinking,
I'm doing all the right things. Why
can't I stick with this?
That cycle of hope, effort, and defeat
can leave you wondering, "What's wrong
with me?"
But what if nothing is wrong with you?
What if the reason change doesn't last
isn't because you're doing it wrong, but
because you're asking the wrong
question.
We all want to change something. Lose
weight, start a business, be more
confident, get more sleep.
And there's no shortage of strategies. 5
a.m. routines, cold plunges, vision
boards, bio hacks.
But if knowing what to do were enough,
we'd all be thriving by now. So why is
it still so hard?
As a family doctor, I watched patients
struggle, not with understanding what to
do, but with actually doing it and
staying consistent.
So I started asking different questions.
Not how do we build better habits, but
something deeper.
What makes change stick? Why do some
people succeed and others don't even
when they're trying just as hard?
And the more I looked, the more I
started to see a pattern.
And then I found a study that offered a
fascinating clue.
In 2011, ahead of an election, a team of
researchers from Stanford and Harvard
asked one group, "How important is it to
you to vote in the upcoming election?"
They asked another group, "How important
is it to you to be a voter in the
upcoming election?"
And in that study, that one tiny shift
from doing to being made people
significantly more likely to show up at
the polls.
Why? Because one focused on action, the
other focused on self-concept.
Once I saw that, I started seeing it
everywhere. People who called themselves
runners, they were still out there in
February, long after the resolution
crowd disappeared.
People who'd said, "I'm trying to run
more." Most of them were already back on
the couch.
So, I began to wonder, what if the real
obstacle isn't your habits or your
willpower?
What if it's your identity?
Not just what you do, but who you
believe yourself to be?
When I look back, that's exactly what
was happening with my credit card in the
freezer. I wasn't just fighting a
spending habit. I was defending an
identity.
I still saw myself as someone who's bad
with money. And every time I said that,
I wasn't describing the problem. I was
reinforcing it. I had unknowingly
written an instruction manual for
myself. Here's who you are. Here's what
you do. Because when we believe the
story, we live the story. That's what
identity does. It tells your brain how
to behave even when you're desperate to
change the script.
But when you change the who, you change
the what.
Picture it this way. You download a
fancy new app on your phone, but it
keeps crashing, won't load, glitches
out. Turns out your phone's operating
system hasn't been updated in years.
That's what it's like when we try to fix
our lives from the outside. New habits,
new hacks, new goals. But underneath the
identity you're running on, it's still
the old version. It sounds like I'm not
good at this.
I never follow through.
I always put others first.
That's the outdated OS. And those shiny
new habits crash, not because they were
wrong, but because they weren't
supported by the system underneath.
Real change doesn't last until you
update the system. Until you upgrade who
you believe you are.
Because here's what I've seen again and
again.
Identity always wins.
And the research backs this up. For
example, studies show that people who
define themselves as non-smokers are
consistently more successful at quitting
than those who say, "I'm trying to
quit."
Why? Because when a behavior aligns with
your identity, your actions naturally
follow.
But when it doesn't align, when it
challenges the person you've always
believed yourself to be, that's when
change gets hard.
Because we're not just afraid of
failing,
we're afraid of losing who we've always
been.
And that's the part that fascinates me.
Even when a new habit is something that
you genuinely want, if it's not aligned
with your current identity, your
subconscious mind will resist it. It's
like your subconscious is one of those
nasty shopladies in Pretty Woman.
new habit walks in and your mind looks
it up and down and goes, "You obviously
are in the wrong place. Please leave."
Your mind prioritizes what's familiar,
not what's better.
And here's what I've come to believe.
Identity isn't just the missing link to
small daily behavior change like going
to the gym. It's also what shapes your
entire trajectory.
Because once I started seeing this
pattern in my patients, I started seeing
it in myself.
Two decades into practicing medicine, I
felt increasingly misaligned,
not burned out, misaligned.
I wanted to reach people before they got
sick, not just treat them after.
I wanted to teach, to create, to help
people change their lives in a deeper
way. But I couldn't seem to walk away.
It wasn't the work itself. It was the
identity that I had built around it.
I had lived that story for so long. I
couldn't imagine another way. I kept
telling myself, "This is who I am. This
is what I do.
This is what people expect of me."
But the truth is that story was outdated
and it was keeping me small.
And maybe you've been there, too.
You're not stuck. You're just loyal to
an old story.
William Faulner said, "You cannot swim
for new horizons until you have courage
to lose sight of the shore."
For me, losing sight of the shore meant
letting go of who I'd been and giving
myself permission to become someone new.
A creator, an educator, a YouTuber.
Roles that didn't come with a title or
prestige or any kind of safety net.
A new identity that made no sense on
paper, but made complete sense inside.
Once I stopped clinging to doctor as my
core identity, then the bold decisions
became possible.
I remember handing in my resignation.
I thought it would feel terrifying.
It didn't. It felt true.
And on my last day after my last
patient, I walked out of the clinic, got
into my car, and ugly cried for a solid
15 minutes.
I cried for my 17-year-old self who had
dreamed of becoming a doctor. And now it
was over.
But then, as I drove home, music up,
windows down, I started to feel
something else.
I could finally breathe.
And that's the power of identity. It
doesn't just help you change,
it sets you free.
If your current identity is misaligned
with the change that you want to make,
whether that's a small change or a big
one, the answer isn't to push harder.
It's to pause and look within.
You begin by recognizing the story that
you've been living inside and then
asking yourself a simple but seismic
question.
What if that story isn't true anymore?
Right now, I'm learning to golf. And
when I say learning, I mean humbling
myself weekly in front of retired men
named Roger.
But the more that I identify as a
golfer, the more I start showing up like
one, I book lessons, watch swing
breakdowns, even bought the shoes. And I
don't say I'm dabbling anymore. I say
I'm a golfer, not because I've mastered
it, but because that's who I'm becoming.
So when you're trying to change, the
real question isn't what should I do?
It's who do I need to become?
Because when that internal shift
happens, everything else starts to
follow. Not because it suddenly becomes
easy, but because it finally makes
sense.
So, let me leave you with this. Whatever
change you want to make, you're no
longer approaching it as the person that
you've been, but as the person that
you're becoming.
That old credit card does not live in my
freezer anymore because I stopped
needing to protect myself from my own
story.
And this is what true reinvention looks
like. Because when you redesign your
identity from the inside out, your whole
life begins to shift.
You parent differently, lead
differently, create differently, serve
differently, and that ripples outward
because people who know who they are are
the ones who change the world. Thank
you.
[applause]
[applause]

Key Vocabulary

Start Practicing
Vocabulary Meanings

resolution

/ˌrɛz.əˈluː.ʃən/

B2
  • noun
  • - a firm decision to do or not to do something

milestone

/ˈmaɪl.stəʊn/

B2
  • noun
  • - an action or event marking a significant change or stage in development

consistent

/kənˈsɪs.tənt/

B2
  • adjective
  • - acting or done in the same way over time

fascinating

/ˈfæs.ən.eɪ.tɪŋ/

B2
  • adjective
  • - extremely interesting

obstacle

/ˈɒb.stə.kəl/

B2
  • noun
  • - a thing that blocks one's way or prevents progress

identity

/aɪˈden.tɪ.ti/

B2
  • noun
  • - the fact of being who or what a person or thing is

reinforcing

/ˌriː.ɪnˈfɔːr.sɪŋ/

C1
  • verb
  • - strengthening or supporting an object or substance

outdated

/ˌaʊtˈdeɪ.tɪd/

B2
  • adjective
  • - behind the times

subconscious

/ˌsʌbˈkɒn.ʃəs/

C1
  • adjective
  • - concerning the part of the mind of which one is not fully aware

trajectory

/trəˈdʒek.tər.i/

C2
  • noun
  • - the path followed by a projectile or object

misaligned

/ˌmɪs.əˈlaɪnd/

C1
  • adjective
  • - not in the correct or appropriate relative position

prestige

/presˈtiːʒ/

C1
  • noun
  • - widespread respect and admiration felt for someone

resignation

/ˌrez.ɪɡˈneɪ.ʃən/

C1
  • noun
  • - an act of retiring or giving up a position

seismic

/ˈsaɪz.mɪk/

C2
  • adjective
  • - of enormous proportions or having great impact

reinvention

/ˌriː.ɪnˈven.ʃən/

C1
  • noun
  • - the action or process of changing or creating something again

Do you remember what “resolution” or “milestone” means in ""?

Hop into the app to practice now – quizzes, flashcards, and native-like pronunciation are waiting!

Key Grammar Structures

  • I've spent the last 20 years asking that question.

    ➔ Present Perfect Continuous (or Simple with 'spend time')

    ➔ Use "have spent" + duration + verb-ing to describe an activity that has been happening over a long period.

  • Why is it so hard to change?

    ➔ Cleft sentence structure (It + be + adjective + infinitive)

    ➔ The "It" is a dummy subject used to introduce an infinitive phrase as the real subject.

  • What if the reason change doesn't last isn't because you're doing it wrong?

    ➔ Conditional "What if" (Hypothetical questions)

    "What if" is used to suggest a possibility or pose a hypothetical situation.

  • If knowing what to do were enough, we'd all be thriving by now.

    ➔ Second Conditional (Hypothetical situation in the present)

    ➔ We use "were" (for all subjects) in the "if" clause to describe an unreal situation.

  • Not just what you do, but who you believe yourself to be?

    ➔ Correlative Conjunction (Not just X, but Y)

    ➔ Use "not just... but" to emphasize the second element as being more significant.

  • That's what it's like when we try to fix our lives from the outside.

    ➔ Relative Clause (What = The thing that)

    "What" functions as a noun clause here, meaning "the thing that".

  • I couldn't imagine another way.

    ➔ Modal Verb of Ability in the past (couldn't)

    "Couldn't" (could not) is used here to describe an inability to conceive of a different situation in the past.

  • Once I stopped clinging to doctor as my core identity, then the bold decisions became possible.

    ➔ Time clause with 'Once' (As soon as)

    "Once" acts as a conjunction meaning "as soon as" or "after the moment that".

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