– English Lyrics

Lyrics & Translation

[English]

AI is no doubt becoming part of almost

every aspect of daily life, including

the way people shop on international

e-commerce platforms. For consumers, AI

can recommend products before they even

realize they need them. For businesses,

it is a powerful tool to understand

customer demand and influence purchasing

decisions.

Austin runs a cafe in Hanoi decorated

with items bought from international

e-commerce platforms with just one month

to prepare before opening. He used AI to

quickly identify suitable products.

>> I normally um got that on timu and

shopppee because they have a really good

range of equi

I'm go back to Gemini to say okay which

one is more reliable and then I'm just

like going to purchase based on that. A

study conducted by Dansu in July 2026

found that 34% of Vietnamese consumers

surveyed use generative AI in their

shopping journey, the highest rate in

Southeast Asia. McKenzie experiments

have also found that Gen AI tools can

cut the time needed to complete an order

by 50 to 70%. AI can make product

recommendation increasingly targeted.

>> Large e-commerce platforms do not read

consumers minds. They read the behavior.

Every time we view a product, spend time

on a page, or even put an item in the

basket, that behavior is recorded. The

data is then compared with millions of

other users showing similar patterns and

recommendations are generated from that.

>> The growing reach and a variety of

AIdriven recommendations is also

encouraging more Vietnamese businesses

to enter international e-commerce

platforms.

After one year on Amazon, our revenue

increased about 10fold. We use AI to

research US regulations, analyze

competitor reviews, and communicate our

brand values to American customers.

AI is also changing how businesses

engage customers before and after a

purchase.

The biggest change is that small and

medium-sized businesses can now use AI

assistance to answer messages, recommend

products, and remind customers about

relevant promotions. AI assistants are

not restricted by working hours. They

can operate around the clock.

AI is now shaping consumer behaviors,

helping them choose products based on

previous purchases. This leads to a more

personalized and faster shopping

experience.

With rapid AI adoption in e-commerce,

shopping and selling has been more

efficient. Its impact will depend on how

consumers and businesses use this

technology without losing the human role

in the process.

Key Vocabulary

Vocabulary	Meanings
aspect /ˈæspekt/ B2	noun - A particular part or feature of something.
platform /ˈplætfɔːrm/ B2	noun - A major piece of software, as an operating system or database, under which various applications can be run.
recommend /ˌrekəˈmend/ B1	verb - To advise or suggest something as a course of action.
influence /ˈɪnfluəns/ B2	verb - To have an effect on the character, development, or behavior of someone or something.
reliable /rɪˈlaɪəbl/ B1	adjective - Consistently good in quality or performance; able to be trusted.
generative /ˈdʒenərətɪv/ C1	adjective - Capable of producing or creating (often used in AI context for generating content).
journey /ˈdʒɜːrni/ A2	noun - An act of traveling from one place to another, or a process of personal growth/action.
experiment /ɪkˈsperɪmənt/ B1	noun - A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.
behavior /bɪˈheɪvjər/ B1	noun - The way in which one acts or conducts oneself, especially toward others.
generate /ˈdʒenəreɪt/ B2	verb - To cause something to arise or come about; to produce.
revenue /ˈrevənjuː/ B2	noun - Income, especially when of a company or organization and of a substantial nature.
regulation /ˌreɡjuˈleɪʃn/ B2	noun - A rule or directive made and maintained by an authority.
analyze /ˈænəlaɪz/ B1	verb - To examine methodically and in detail the constitution or structure of something.
competitor /kəmˈpetɪtər/ B1	noun - An organization or country that is engaged in commercial or economic competition with others.
engage /ɪnˈɡeɪdʒ/ B2	verb - To attract or occupy the attention or effort of someone.
promotion /prəˈmoʊʃn/ B1	noun - Activity that supports or encourages a cause, venture, or aim; also a public sale or marketing campaign.
restrict /rɪˈstrɪkt/ B2	verb - To put a limit on; keep under control.
personalized /ˈpɜːrsənəlaɪzd/ B2	adjective - Designed or produced to meet someone's individual requirements.
adoption /əˈdɒpʃn/ C1	noun - The action or fact of choosing to take up, follow, or use something.
efficient /ɪˈfɪʃnt/ B1	adjective - Achieving maximum productivity with minimum wasted effort or expense.