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Hello, this is Taylor. So, up until 00:00
pretty recently, my personal finance 00:02
strategy was get paid, spend less than I 00:04
pay, and invest the rest. Then, I became 00:07
a self-employed sole proprietor a few 00:10
years ago, and more recently, a real 00:12
small business. Payroll, business 00:14
accounts, taxes, investments, more 00:17
taxes. And as my business and income 00:20
have grown, I have had to sharpen my 00:23
personal finance strategy, which is what 00:25
I'm here to talk to you about today. So, 00:27
in this video, we're going to talk about 00:29
my income. Always a good place to start 00:30
for context in these videos. My LLC and 00:32
escorp formation, which is a big topic 00:35
for entrepreneurs and small businesses. 00:37
How I pay myself because, yeah, I have 00:39
to do that now. My business banking and 00:41
money management strategy. Some good 00:43
nuggets there for just about anyone, I 00:45
like to think. My investment strategy, 00:47
budgeting approach, tax strategy beyond 00:49
the basics. And finally, my future plans 00:51
and scaling. I know that's a lot, but my 00:54
goal for each of these sections is for 00:56
it to be very digestible and useful to 00:57
you in some way as well. Whether you're 01:00
just thinking about starting a business 01:02
or you just want to level up your 01:03
personal finance game. Without further 01:05
ado, hit subscribe and let's get started 01:06
with how I actually make money these 01:09
days. Okay, as always in my personal 01:11
finance videos, I like to start out with 01:13
my revenue streams as a full-time 01:14
creator to lay the groundwork for all 01:17
the things we're going to talk about. 01:18
Also because I still think it's a little 01:19
mysterious to a lot of people how 01:21
creators even make money. And I know it 01:23
shocks a lot of people when they find 01:26
out how much creators can actually be 01:27
making. And it's still a relatively new 01:29
industry after all. So let's go over it. 01:31
So my revenue pie charts frankly have 01:33
not changed that much over the years 01:35
despite my stated desire to diversify, 01:38
which I have actually changed my 01:40
thinking on, believe it or not. But 01:42
we'll talk more about that later. So, 01:43
starting with the biggest slice here on 01:44
my incredibly artistic pie chart. I made 01:47
that on my iPad. 82% of my revenue comes 01:50
from brand deals. What are brand deals? 01:52
Well, they come in many different shapes 01:54
and sizes, but it's when a creator works 01:56
with a brand and the brand pays the 01:59
creator to talk about their product or 02:01
service. The types of brand deals you'll 02:03
see most often in my videos as someone 02:04
who is almost exclusively a long- form 02:06
content creator are when I take about 60 02:09
seconds in the middle of a video to talk 02:11
to you about a brand. Taylor, something 02:13
came for you. Okay, great. Can you just 02:15
leave it there? I'm kind of in the 02:17
middle of something, but I want to open 02:18
it. Okay, go ahead. Mhm. Yay. What is 02:19
it? Oh, it's some wall art that I 02:22
ordered from my new apartment. Say bye 02:24
to this view, by the way. Oh, yeah. You 02:26
use print on demand, right? Same as the 02:27
other art in your room. Yep. Exactly. 02:29
Mega noise. Could you sell this if you 02:31
wanted to? Yeah, absolutely. With print 02:32
on demand, you upload your own designs, 02:34
you create your own merch, upload your 02:36
photos, whatever it is, and then post 02:37
them for sale online. Oh, got it. So you 02:39
like print the things, ship them here, 02:40
and then sell them. No, no, no, no need 02:42
to hold inventory. You just post the 02:44
item for sale, and then when someone 02:46
actually buys it, that's when the print 02:47
on demand provider, Gelato, finds the 02:49
nearest fulfillment center, prints, 02:51
ships, and handles all the customer 02:53
service for you automatically. Wait, 02:54
that is so convenient. So you just 02:56
uploaded your picture and then ordered 02:57
it here. Exactly. Here, look. I uploaded 02:59
this picture of a house that has very 03:01
special significance to me and some 03:02
people in my life. So mysterious, I 03:04
know. Then I ordered it here to my 03:07
apartment because it's for me. But I 03:08
also ordered a really cute picture of my 03:09
brother and me to my parents house. 03:11
>> I want to open it. Okay, here. 03:12
>> Oh, neato man. Nice. 03:19
>> Thank you, Taylor. 03:22
>> Thanks, Taylor. 03:23
>> Oh my god. Cute. Yeah, but if you wanted 03:24
to sell it, you could post it for sale 03:26
on say your Etsy account because Gelato 03:28
integrates with so many different 03:31
marketplaces. Wait, it came so fast, 03:32
too. How? I know. Well, Gelato works 03:35
with over 140 different printers in 32 03:36
countries. So, local shipping means more 03:39
sustainable and faster shipping times, 03:41
which is huge for the upcoming months 03:44
and the holidays when you need to order 03:45
gifts for your friends and family. Wait, 03:47
it looks so good. Thanks. I think so, 03:48
too. Well, if you want to try Gelato for 03:52
yourself, you can click the link in my 03:54
description and get 50% off of your 03:56
first order. That was close. If placed 03:58
within 48 hours of signing up, which is 04:00
perfect for ordering a sample first. So, 04:02
thanks so much to Gelato for sponsoring 04:04
this video. Bye, Taylor. That was a 04:06
brand deal, and that makes up the most 04:09
significant portion of my income. And 04:10
Gelato has been an amazing sponsor for a 04:12
lot of years now. So, to my knowledge, 04:14
brand deals are definitely the most 04:16
lucrative revenue source for most 04:18
creators, except when you have your own 04:21
product or service, because that's of 04:23
course where you can really achieve 04:24
scale. Okay, next comes YouTube ad 04:25
revenue at about 15%. And YouTube ad 04:27
revenue, that's when you see an ad come 04:30
up at the beginning, middle, or end of 04:33
the YouTube videos that you watch. 15% 04:35
is about the same proportion of my total 04:37
revenue that it's been for the last few 04:39
years, but the absolute number, dollar 04:41
number behind that percentage has gotten 04:44
bigger. Nice. And that's for two main 04:46
reasons. The first is that I post more 04:48
videos now. So more views equals more ad 04:50
revenue. Duh. And two, I make longer 04:53
videos now than I used to, which means a 04:56
couple things. First, and most 04:58
obviously, it's a longer video, so 05:00
there's more opportunities for ad slots. 05:02
Makes sense. Going a layer deeper, 05:04
though, and something I'm just so 05:06
excited about for the future of creators 05:07
on YouTube is viewership on TVs. 05:10
According to my analytics, over the last 05:13
28 days, 45.3% 05:15
of you are watching me on your TV. 45%. 05:18
And on some of my other videos, it's 05:22
even higher. Like my Costco video, 60% 05:23
on TVs. And this 45.3% average over the 05:26
last 28 days is up from, you want to 05:29
guess last year? 25%. It's crazy. A 20% 05:32
change in just 1 year in viewer 05:37
behavior. Like that is nuts and very 05:39
worth paying attention to. Okay, but how 05:41
does this relate to my longer videos and 05:43
increased ad revenue? Well, first, 05:45
people tend to watch longer YouTube 05:47
videos on their TVs as a replacement for 05:49
Netflix or an episode of a TV show. 05:51
Makes sense. But guess what? TV views 05:53
demand higher ad rates. Because if you 05:56
think about it, when someone's watching 05:58
a TV or when you're watching TV, how 06:00
often is someone either right next to 06:02
you watching it as well or someone kind 06:04
of in the background in the kitchen also 06:06
watching? Point being, when something's 06:07
playing on a TV, usually there's more 06:08
than one person watching. So 06:10
effectively, a view on a TV is worth 06:12
more than one view to advertisers. 06:14
YouTube knows this and can charge higher 06:16
ad rates for TV views, which translates 06:18
into higher RPMs or revenue per mele, 06:21
revenue per thousand views that goes 06:24
into my pocket. Super interesting and 06:26
just a nice byproduct of making longer 06:28
videos. And ad revenue is famously my 06:30
favorite revenue stream because once the 06:32
video is up and running for as long as 06:35
it gets views, it will continue to 06:37
generate ad revenue without me lifting 06:39
another finger. Nice. Okay, after those 06:41
two big ones comes my final little 06:43
sliver there, which is affiliate 06:46
revenue, contract consulting revenue, 06:48
and referral revenue all grouped into 06:50
one. And that makes up about 3%. 06:52
Affiliate revenue is the tiny commission 06:54
that I might make if you purchase 06:56
something through one of my affiliate 06:57
links. Like in my description, those 06:59
Amazon links there are affiliate links. 07:01
This now and historically has made up 07:02
just like a teeny tiny sliver, really 07:04
not much of my total income, but I know 07:07
for some creators, affiliate revenue is 07:09
a majority of their income. So, it's 07:11
super interesting. It really just 07:13
depends on your business model and what 07:14
niche you're in. Contract consulting, as 07:16
the name suggests, is the independent 07:18
consulting that I will do from time to 07:19
time for companies who are looking for 07:21
help in the creator economy department. 07:23
Referral revenue is if you guys use one 07:25
of my referral links for a product or 07:27
service that I love. For example, 07:29
Epidemic Sound, not sponsored, just love 07:31
that company. I was actually just at 07:34
their offices in Stockholm. Whenever you 07:35
guys ask me where I get the music in my 07:37
videos, it's all from Epidemic Sound. 07:39
So, it's a copyright free music library. 07:40
A really, really great one. So anyways, 07:43
because I love it, I have a referral 07:45
link in my description down there. And 07:47
if you guys use that link, you get a 07:48
free trial and then I get a little 07:50
kickback. So small portion of my income, 07:52
very, very small, but it's a win-win on 07:54
all sides. So like I said, my income 07:56
proportions have really not changed all 07:58
that much over my last couple years of 08:00
being a full-time YouTuber. And the 08:02
small risk averse part of me in the past 08:04
would say like that's not great to have 08:06
so much concentration in just one or two 08:09
things especially considering those 08:11
things are very very correlated. So what 08:13
should I launch next because I should 08:15
definitely diversify. But instead of 08:17
scattering my focus I decided to go 08:18
allin on the thing that I love the most 08:20
which is my YouTube channel. Naturally, 08:22
the the actual proportions are still 08:24
very very concentrated. And we'll talk 08:27
more about my thinking behind this in 08:28
the future plans and scaling section. 08:30
But that's how it is for now. That's how 08:32
it will be for a while. Hello. Please 08:34
hit the thumbs up and subscribe if 08:36
you're enjoying this so far. Then 08:37
hopefully I'll pop up on your homepage 08:38
again at some point. Okay, bye. And this 08:39
real focus on YouTube is also what 08:41
pushed me to treat this whole thing less 08:43
like a hobby that I made money from and 08:46
like a real business. Which leads me to 08:48
one of the biggest changes that I've 08:50
made in the past year, which is forming 08:52
an LLC and electing escorp status. Let's 08:53
discuss what that even means, what the 08:57
benefits are, and why it might matter 08:59
for you. Taylor Bell LLC sounds very 09:00
fancy, very official. Did I just become 09:03
a Fortune 500 company? Who's to say? No, 09:05
I didn't. An LLC, which stands for 09:08
limited liability company, really is 09:10
just a protective shield. It separates 09:13
me from my business. So, if anything 09:16
were to ever go wrong, my personal 09:18
assets would be protected. It literally 09:20
limits my personal liability. So, 09:22
definitely very, very important, but 09:25
pretty straightforward. We'll talk about 09:26
when it might make sense for you to open 09:28
an LLC, but first, I want to hammer home 09:29
the point that opening an LLC but not 09:33
filing as an escorp, depending on your 09:36
income level, is kind of like buying a 09:38
new scented candle, and then forgetting 09:40
to buy matches. Just having an LLC does 09:42
not bring you any tax savings or 09:45
benefits besides that legal protection 09:47
that we talked about. What does bring 09:49
tax savings and benefits is the S corp. 09:50
So, what the heck is that and why did I 09:53
do it? An S corporation is just a tax 09:55
status that you can elect for your LLC 09:57
or corporation. The benefit is that it 10:00
lets you split your income into two 10:02
buckets. The first bucket is salary and 10:03
that is something that I literally pay 10:06
myself. So, I am the employer and the 10:08
employee of my own company. And that 10:10
salary is taxed just like a W2 job would 10:12
be. So there's an income tax and then a 10:15
15.3% self-employment tax. The second 10:17
bucket is distributions and that is 10:20
whatever amount I make above the salary 10:22
that I pay myself. Now distributions 10:25
still get hit with an income tax as 10:27
normal, but it does not get hit with 10:29
that self-employment tax. For example, 10:31
if I make $100,000 and I set my salary 10:33
at 60,000, that 60k gets hit with a 10:36
self-employment tax while the remaining 10:39
40,000 dodges it. And that's where the 10:41
real savings can kick in because saving 10:43
15.3% on a large chunk of your income 10:45
can obviously translate into pretty nice 10:48
savings once your profits are high 10:50
enough. The trade-off of the ESCORP is 10:52
more admin, so payroll software, more 10:54
filings, more fees, and just a generally 10:57
more complex setup. But once the math 11:00
works in your favor, the savings more 11:02
than justify the hassle of setting it 11:04
up. So the next logical question is 11:06
exactly at what point does the math work 11:08
in your favor? Let's start with when it 11:11
makes sense to open an LLC. So when you 11:12
start consistently earning income from 11:14
something that's not just like a one-off 11:17
job, YouTube, freelancing, contract 11:19
consulting, photography, whatever, 11:22
that's when an LLC could make sense. 11:23
Why? Because it's that legal shield. It 11:26
separates you from your business. So 11:28
again, if something goes wrong and 11:29
someone that you're working with sues 11:31
you, hopefully they don't, but your 11:33
personal bank account and assets are 11:35
protected. There is no hard threshold on 11:37
what income level you should be at 11:39
before you open an LLC. It's more about 11:40
if you have real clients, contracts, and 11:42
liability where you might want that 11:45
protection. I arguably opened this along 11:46
with a lot of other things in this video 11:48
way too late. And when does it make 11:50
sense to file as an escorp? Well, that's 11:52
a whole another question, but it's 11:54
fairly easy to figure out. So, an escorp 11:55
for your business makes sense once you 11:58
are consistently earning high enough 12:00
profits such that the savings on that 12:02
self-employment tax outweigh the extra 12:04
costs like extra admin, payroll 12:06
software, CPA. A rule of thumb though, 12:09
I've heard a lot of CPAs suggest that 12:11
once you're in the 60 to 80k range of 12:13
profit, that's when the math might start 12:16
working out in your favor. Below that, 12:17
the savings might just be too low to 12:19
justify the extra hassle. Above that 12:20
though, especially if you're in the six 12:22
figure profit range, you could easily be 12:24
saving 10 to 20k per year. It's crazy. 12:26
So to tie a bow on this, tie a bow on 12:28
this, how about you tie a bow in your 12:30
shirt, button it up so people don't see 12:32
your bra, your brazier. So to tie a bow 12:34
on this, if you're watching this and you 12:36
are still early in your journey, the LLC 12:38
is the first line of defense because you 12:40
don't want to be held personally liable 12:42
if something goes wrong. the escorp 12:44
that's more of an optimization move once 12:45
your business is generating enough 12:47
profit and you're willing to take on the 12:49
hassle and the complexity for those 12:51
savings. It is absolutely something I 12:53
should have done sooner, but I'm here 12:55
now. I have it. You live and you learn. 12:56
And with that, welcome to my new normal 12:58
where I am the CEO and employee of 13:01
Taylor Bell LLC. Which leads us right 13:04
into our next section. How do I actually 13:06
pay myself and how do I decide how much? 13:08
Now, paying myself is the part of the 13:10
escorp that I think sounds a little 13:12
dramatic, pretty official, but just 13:14
really isn't that big of a deal. It's 13:16
really just some extra admin layered on 13:18
top of the money management that I was 13:20
already doing. Here's why it matters, 13:22
though. Like we discussed before, the 13:23
salary that I set for myself is subject 13:25
to that 15.3% self-employment tax, while 13:27
the distributions, the leftover are not. 13:30
So, it would be tempting to set my 13:33
salary at like $10 and for the most part 13:36
avoid that self-employment tax 13:39
altogether. Unfortunately, the IRS would 13:40
not find that cute. They would find it 13:43
auditw worthy. Instead, you're required 13:45
to pay yourself a reasonable salary, 13:47
which is basically what someone in your 13:50
position would be paid in the market 13:52
depending on your roles, 13:54
responsibilities, where you live. So if 13:56
you're considering an escorp, I would 13:58
say definitely work with a CPA at least 13:59
chat GPT to figure out what a reasonable 14:02
salary in your position would be. For 14:04
logistics, I use Gusto payroll software. 14:06
Sometimes I like to call it Gustto 14:08
because it reminds me of Chef Gust from 14:10
Ratatouille to pay myself and my 14:12
contractors. It's easy, super 14:14
straightforward. I have a link in my 14:15
description. Referral if you are 14:17
interested. So, even though paying 14:19
myself isn't this big dramatic change, 14:20
the first time I did it, it honestly 14:23
does feel a little funny to be a W2 14:24
again, just like I was in consulting, 14:27
except my boss is me, and she's both a 14:29
little stingy and a little generous 14:31
depending on the day. So, lame. Now, 14:33
with these changes, the LLC, escorp, 14:35
paying myself, paying contractors, I 14:38
knew I would need to reorganize my 14:40
banking setup quite a bit, which brings 14:42
us to the next section, business banking 14:44
and money management. So once I had my 14:46
payroll up and running, the next thing 14:48
that I knew I needed was a cleaner 14:49
system for where my money actually 14:51
lives. Before everything was flowing in 14:53
and out of just one personal checking 14:56
account. So all my income in and then my 14:58
investments out, my rent payment out, 15:01
all my expenses out of this one account. 15:03
And mixing business and personal, you're 15:06
just making it way harder on yourself. 15:08
And it's a very quick way to create 15:10
chaos. So I did something that I should 15:11
have done a long time ago. set up a 15:14
dedicated business checking account and 15:17
that's where all my income flows in and 15:19
my business expenses flow out. On top of 15:21
that, I have added a tax subreserve 15:23
account just to sweep a certain amount 15:26
of every dollar that comes in for taxes. 15:28
Do you technically need to do that? No. 15:31
But it's kind of nice to have it out of 15:33
sight, out of mind, knowing that you 15:35
have that accessible amount when the 15:36
time comes. In tandem with the business 15:38
checking account came, you guessed it, 15:40
maybe a business credit card. Again, 15:43
something I really should have done a 15:45
while ago because for the longest time, 15:46
I was mixing business expenses with my 15:48
Trader Joe's hauls and then separating 15:50
them later when tax time rolled around. 15:52
Well, let me tell you, bookkeeping and 15:54
documenting write- offs is a lot easier 15:55
when you do it when you separate them 15:58
from the get- go. On the personal side, 15:59
as I always have, I keep an extra 16:01
cushion of cash liquid or easily 16:04
accessible at all times. So, a few 16:06
months of business expenses in my 16:08
business account, few months of personal 16:10
expenses in my personal account before 16:12
moving anything into investments. And 16:14
this gives me the flexibility that I 16:16
literally need as someone with lumpy 16:18
irregular income. And as much as I would 16:20
like to push aside a much larger portion 16:22
into investments at all times, it's kind 16:24
of the price you pay as someone with 16:27
unpredictable income. So, the gist is 16:28
that the escorp was a nice forcing 16:30
function for me to finally get really 16:33
organized when it came to my business 16:35
money management. But like you heard me 16:37
say in this section a few times, a lot 16:39
of this I should have done way sooner, 16:41
way before the escorp. I think anyone 16:43
who freelances or consults or does 16:45
creator work should separate their 16:47
accounts like this at least once you 16:49
have enough like transaction volume if 16:51
nothing else for the mental clarity of 16:53
having them separated from the get- go 16:55
and not scrambling to do it last minute 16:56
when taxes roll around. And then it also 16:58
just gets you thinking and practicing 17:00
more like a real business because that's 17:02
what you are. So once the business side 17:04
of the money is running smoothly, the 17:06
next logical question is what do I 17:08
actually do with the extra cash? And 17:10
that's where my investment strategy 17:12
comes in. And while my philosophy has 17:13
not changed much year-over-year, I have 17:15
had to tweak how I approach it now that 17:17
my income is lumpy and has been for a 17:19
while. So, some context for those who 17:21
are a little bit newer to the channel. 17:23
Hello, welcome. Before becoming a 17:24
full-time creator, I was a corporate 17:26
management consultant earning consistent 17:28
income paycheck every 2 weeks for the 17:30
same exact amount. So, investing was 17:32
easy. I had automatic withdrawals into 17:34
my brokerage account and into my 401k 17:36
because I had predictable income. Now, 17:39
as discussed, I have what I like to call 17:41
lumpy income. Some months I work with 17:44
multiple brands and get a few big 17:46
paychecks, and then some months I don't 17:48
work with brands at all, and I just get 17:50
some of those smaller ones from 17:51
affiliate revenue and ad revenue. Ad 17:52
revenue is a monthly paycheck, which is 17:54
nice, but it differs quite a bit 17:56
monthtomonth depending on how many views 17:58
I get. So, my once welloiled system had 17:59
to adapt. I still invest a majority of 18:02
what I make, but instead of fixed 18:04
amounts on fixed dates, I now invest as 18:06
much as I can based off how thick that 18:09
cushion is looking. If I go above my 18:11
3mon expenses cushion, then I will 18:13
deploy excess cash into my investments. 18:15
And if I go below it, I wait. Now, 3 18:17
months of expenses is kind of a lot. It 18:20
would be a shame for that to not earn 18:22
any interest, right? Wrong. Well, not 18:23
wrong. It would be a shame if it didn't 18:27
earn interest, but mine does. because I 18:29
finally started to keep that roughly 3 18:31
months of liquid expenses in a money 18:33
market fund. Specifically, SWVXX, which 18:35
is Schwab's money market fund, but 18:38
there's a bunch of them out there. So, 18:40
what is a money market fund? It's a type 18:41
of mutual fund that invests in 18:43
highquality short-term debt securities 18:45
and cash equivalents. So, what does that 18:47
actually mean in practice? It means that 18:50
instead of your cash sitting in an 18:52
account doing absolutely nothing, 18:54
generating no interest, a money market 18:56
fund takes that same cash and lends it 18:58
out into very short-term and ultra safe 19:01
ways. Things like US Treasury bills or 19:04
loans to big stable companies that have 19:06
to be paid back in a matter of days or 19:09
weeks. Now, because these things are low 19:11
risk, the returns are not huge, but they 19:12
are much better than zero. Right now, S 19:15
SWVXX has been yielding about 4 to 5% 19:17
annually, which again, not a huge 19:20
amount, but it's essentially free 19:22
interest from letting my money park 19:24
there and much better than the pennies 19:25
that you get from a standard checking 19:28
account. Another good option would be to 19:29
park this money in a high yield savings 19:31
account, which as the name suggests is a 19:33
savings account that generates much 19:35
higher interest than your typical 19:37
checking account, upwards of 4 to 5% 19:38
annually. I went with the money market 19:40
fund just so I wouldn't have to open a 19:42
new account. I could just buy the 19:44
positions directly in my Schwab account. 19:45
Either way, high yield savings account 19:47
and money market funds are absolutely 19:49
superior methods to what I was doing 19:51
before for years, which was to park my 19:53
cash cushion in a non-interest 19:55
generating account. Silliness. That's 19:58
akin to putting money under your 20:00
mattress. Bad. Make your money work for 20:02
you, as I always like to say. And 20:04
probably like Warren Buffett says that 20:05
too. Okay. Okay. Now, the fun stuff. 20:07
What do I actually invest in? Same as 20:09
always. So, not that fun. about 80% into 20:11
ETFs and mutual funds that track the S&P 20:15
500. My historical favorite is VU, which 20:18
is Vanguard's ETF that tracks the S&P 20:20
500, but there are lots of them out 20:23
there. And the remaining 20% in 20:25
individual stocks, almost entirely large 20:26
blue chip tech stocks like Apple and 20:30
Alphabet. I personally think that the 20:31
set it and forget it in index funds and 20:33
ETFs is the best approach for 99% of 20:35
people. Sure, there is that 1% of people 20:39
who spend dozens of hours every single 20:41
week researching companies inside and 20:43
out reading their earnings reports and 20:45
generating really really good returns 20:47
from choosing picking and choosing 20:49
individual stocks. I know these people, 20:51
but they are few and far between. I'm 20:53
not one of them. You're pro, you're 20:56
probably not one of them. Maybe you are. 20:58
I don't know. But on the retirement 21:00
side, as always, I max out my Roth IRA 21:02
every single year via the backdoor 21:05
method. Not hard to do. Just Google how 21:06
to do it if you make over 150K. I also 21:08
recommend that you max out your Roth IRA 21:11
if you can afford to set aside this 21:13
amount. The max limit this year is 21:14
$7,000 if you're under 50 years old and 21:16
$8,000 if you are over 50. Now, one 21:18
downside of the self-employment thing is 21:21
that I lose access to things like the 21:22
401k match that a lot of employers do. 21:24
But being self-employed, I also now have 21:27
access to other types of retirement 21:29
accounts like the SE IRA. I still 21:31
haven't made it a priority to set up 21:33
that account, but maybe in my next one 21:34
of these videos I will have. We'll see. 21:36
So, really nothing revolutionary on the 21:38
investment side of things here. Time in 21:41
the market beats timing the market, as I 21:43
always say, for 99% of people. And even 21:45
with irregular income, I keep showing up 21:48
consistently and I let compound growth 21:51
do its thing. But investing is only part 21:53
of the equation. How we spend and save 21:55
dayto-day is what even makes investing 21:58
possible. Which brings us to our next 22:00
section, budgeting. So, budgeting is an 22:02
interesting one for me because where I 22:05
have really had to dial my money 22:07
management system when it comes to 22:09
paying myself and having business 22:11
accounts and credit cards and running 22:12
payroll for my contractors, I really do 22:14
not have a strict line item strategy for 22:17
budgeting. What I do, and honestly what 22:20
I've always done, even when I was in 22:22
consulting and had consistent income, 22:24
was keep an eye on my expenses, make 22:26
sure I'm spending a lot less than I make 22:29
and investing most of what I make. And 22:31
that's kind of it. There have been a 22:33
couple times where I tracked very, very 22:35
closely just out of curiosity, like when 22:37
I make my what I spend in a week videos. 22:39
Those are actually pretty eye opening. 22:40
But yeah, it's pretty much based on 22:42
vibes. Now, that's an approach that 22:44
works for me, and it's also a very 22:46
privileged approach. And I know that I 22:48
know not everyone is in the position to 22:50
budget based off of vibes. So what I 22:52
always say is if you are one just 22:54
starting to make money, two you're a 22:57
natural kind of overspender and money 22:59
just seems to fall right through your 23:01
pockets, or three, you're not a natural 23:02
overspender, you're pretty good with 23:04
your money, but you're not exactly sure 23:06
where it's going each month and you're 23:08
hoping to increase your savings and 23:09
investments a bit. If you're kind of in 23:11
one of those buckets, I do think it's a 23:12
good idea to closely track your expenses 23:14
because it really helps to see which 23:16
areas you might be able to pull back a 23:18
little bit to save cash because it 23:20
happens all the time where people just 23:22
are spending little by little here and 23:23
it adds up, but they don't realize 23:25
they're spending on something every 23:27
single day. And on the flip side, there 23:28
might be areas where you actually can 23:29
afford to spend a little bit more to 23:31
make your life a little bit more easy, 23:33
fun, whatever. But the age-old budgeting 23:35
rule that I like to bring up in my 23:38
personal finance videos to give some 23:39
helpful frame of reference is 5030 20 23:41
where you dedicate 50% of your income to 23:44
your needs. So like food, shelter, 30% 23:48
to your wants. So things you don't need 23:51
but that you want. That would include 23:53
like shopping. You get it? And then 20% 23:55
towards your savings and investments. 23:58
The ideal position of course would be to 23:59
get to a point where that final 24:02
proportion, the savings and investments 24:04
is much larger than the other two 24:06
buckets. But that takes time. And in the 24:07
meantime, I do think that the 50 3020 24:10
thing is a pretty good responsible rule 24:13
of thumb. But back to me, my approach, 24:15
like I said in the money management 24:17
section, is more or less to make sure I 24:18
have a nice cash buffer at all times and 24:21
then adjust my spending and investing 24:23
accordingly. And this is sort of 24:25
symbolic of my overall spending 24:27
philosophy in general, which I have said 24:29
this before that you should just buy the 24:32
coffee. As in, if and only if you 24:34
are in a position to not have to track 24:37
every single penny. Going out and buying 24:39
the $5 latte is not going to break the 24:42
bank. In fact, it'll get you out of the 24:44
house. It'll make you happy. Maybe not 24:46
every single day, but on Fridays and 24:48
Saturdays, I don't know, whatever your 24:50
special day is. Paying $30 for the nice 24:52
shampoo. Now, I know it probably feels 24:54
criminal to pay that much for shampoo, 24:56
but you use it every single day or every 24:59
other day. You feel like you're in a 25:01
luxury salon whenever you use it. It 25:03
makes your hair feel glossy and it lasts 25:05
you 4 months. So, yes, these little, you 25:07
know, smaller things can add up if you 25:10
go crazy with it. I'm not suggesting 25:12
that. But for the little things that you 25:14
know will make you happy and that you 25:15
value if you're in a position again to 25:17
not have to track every single penny. I 25:19
am actually very pro making these 25:21
purchases because I do think part of 25:22
making money is to enjoy it responsibly. 25:25
So that's my flexible budgeting 25:28
philosophy. But there is exactly one 25:29
place where vibes do not apply. Taxes. 25:31
So let's talk tax strategy beyond the 25:34
basics and I promise I will make it 25:36
digestible. So taxes are probably the 25:38
least glamorous part of owning a creator 25:40
business, but also where that escorp 25:42
structure really starts to pay off. The 25:44
big picture has not changed. I still owe 25:46
income tax on everything that I own, but 25:48
the way those taxes are calculated has 25:50
changed a bit as discussed now that I'm 25:52
an LLC, an escorp, CEO, and employee of 25:54
my own company. Can you tell I like 25:57
saying that? However, as we discussed 25:58
earlier, the salary that I pay myself 26:00
runs through payroll just like in a 26:02
regular W2 job. And so taxes are 26:04
automatically withheld from that bucket. 26:06
Easy. But the rest of my income on top 26:08
of the salary, the distributions, taxes 26:10
are not automatically withheld from that 26:13
bucket. So I have to make sure I'm being 26:15
responsible and reserving enough of that 26:18
chunk to pay later in taxes, which 26:20
honestly I was kind of used to anyway 26:22
with paying quarterly estimated taxes 26:24
before, which I'm glad I don't have to 26:26
pay anymore through this escort 26:28
structure. But point being, I was very 26:29
used to having a nice kind of liquid 26:31
chunk ready to pay in taxes. So, I would 26:33
say that the mechanics and all the steps 26:35
for all of this is definitely more 26:37
complex now, but absolutely worth it. 26:38
And then, of course, there are the 26:41
business expenses. Now, how I handled 26:43
these as an escorp, the mechanics are a 26:45
bit more complex than when I was a sole 26:48
proprietor. Getting into those details 26:49
is more in the weeds than I think any of 26:51
us want, but bottom line is that I still 26:53
keep track of my business expenses, 26:55
which still lowers my taxable income and 26:57
saves me a chunk of change. So, at the 27:00
end of the day, what I really try to do 27:01
is just make sure I have systems set in 27:03
place where nothing tax related sneaks 27:04
up on me. And with that, let's move on 27:07
from Uncle Sam to something a little bit 27:09
more fun. Future plans and scaling. So, 27:11
I mentioned earlier in this video that I 27:13
have changed my thinking a bit on 27:15
diversifying. In the past, I have 27:17
lamented relying too much on pretty much 27:19
two big revenue streams because if one 27:22
of those fell through, not great. And 27:24
the average millionaire has seven 27:26
different income streams. So, I figured 27:28
that's what I should be doing, right? 27:30
Diversify, add on more revenue streams. 27:31
And then it just became so clear to me 27:34
that my channel is the engine of 27:35
everything and it's my favorite thing to 27:37
do. So, kind of for a while at least, 27:39
why get distracted by these other shiny 27:41
object opportunities instead of growing 27:44
the engine itself? So, that's what I 27:46
did. That's what I'll continue to do for 27:47
a while. And also, with a bigger engine 27:49
comes more opportunities and open doors. 27:52
It also comes a decreased risk of those 27:55
income streams dwindling. And frankly, 27:57
it comes happiness for me because it's 27:59
my biggest passion in life. So, is it a 28:01
little risky to have everything so 28:03
concentrated? Maybe. But it is a bet on 28:05
myself and that is one that I will 28:08
always take. So, stepping back, I 28:10
realized that a lot of this might feel a 28:12
bit overwhelming. Like, how did I learn 28:14
how to set up the business accounts and 28:16
run payroll and set up an escorp? If I 28:18
told myself two years ago that I would 28:21
have this all set up now, I would 28:23
genuinely have thought, and I don't mean 28:25
this to be self-deprecating, but I would 28:27
have thought, "Oh, future Taylor hires 28:28
someone to get that all set up." But I 28:30
didn't. The beauty of it is that you 28:32
learn all of this as you go, little by 28:34
little, chat GPT question by chat GPT 28:36
question. You can ask your friends who 28:39
are in the space. But the point is, it 28:40
is learnable. And like I said, a lot of 28:42
this I should have done sooner, but 28:44
we're here now. And that's showbiz. The 28:46
question I would throw back at you is 28:48
what step makes the most sense for you 28:50
right now? Maybe it's as simple as 28:52
opening a business checking account so 28:54
you're not mixing Trader Joe's runs with 28:55
business expenses like I was. Or maybe 28:57
you're at the stage where thinking about 28:59
an escort actually makes sense. 29:00
Everyone's timeline is different, but 29:02
the important thing I think is to keep 29:03
taking that next step that drives more 29:05
clarity for you in your business and to 29:07
get your money working for you. As I 29:09
like to say, if you found this video 29:11
helpful at all, please give it a thumbs 29:13
up and subscribe for more videos. Also, 29:14
let me know in the comments what 29:16
business breakdown you would want to see 29:17
next from me. I still read every single 29:18
comment. Thank you for watching and 29:20
until next time, turtle out. Okay, I 29:22
really need to dry off my sweat. Gross. 29:25
Okay, so I say it's been all also say 29:31
goodbye to the very last video filmed in 29:34
this corner. Crazy new corner coming 29:37
soon. 29:40

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[English]
Hello, this is Taylor. So, up until
pretty recently, my personal finance
strategy was get paid, spend less than I
pay, and invest the rest. Then, I became
a self-employed sole proprietor a few
years ago, and more recently, a real
small business. Payroll, business
accounts, taxes, investments, more
taxes. And as my business and income
have grown, I have had to sharpen my
personal finance strategy, which is what
I'm here to talk to you about today. So,
in this video, we're going to talk about
my income. Always a good place to start
for context in these videos. My LLC and
escorp formation, which is a big topic
for entrepreneurs and small businesses.
How I pay myself because, yeah, I have
to do that now. My business banking and
money management strategy. Some good
nuggets there for just about anyone, I
like to think. My investment strategy,
budgeting approach, tax strategy beyond
the basics. And finally, my future plans
and scaling. I know that's a lot, but my
goal for each of these sections is for
it to be very digestible and useful to
you in some way as well. Whether you're
just thinking about starting a business
or you just want to level up your
personal finance game. Without further
ado, hit subscribe and let's get started
with how I actually make money these
days. Okay, as always in my personal
finance videos, I like to start out with
my revenue streams as a full-time
creator to lay the groundwork for all
the things we're going to talk about.
Also because I still think it's a little
mysterious to a lot of people how
creators even make money. And I know it
shocks a lot of people when they find
out how much creators can actually be
making. And it's still a relatively new
industry after all. So let's go over it.
So my revenue pie charts frankly have
not changed that much over the years
despite my stated desire to diversify,
which I have actually changed my
thinking on, believe it or not. But
we'll talk more about that later. So,
starting with the biggest slice here on
my incredibly artistic pie chart. I made
that on my iPad. 82% of my revenue comes
from brand deals. What are brand deals?
Well, they come in many different shapes
and sizes, but it's when a creator works
with a brand and the brand pays the
creator to talk about their product or
service. The types of brand deals you'll
see most often in my videos as someone
who is almost exclusively a long- form
content creator are when I take about 60
seconds in the middle of a video to talk
to you about a brand. Taylor, something
came for you. Okay, great. Can you just
leave it there? I'm kind of in the
middle of something, but I want to open
it. Okay, go ahead. Mhm. Yay. What is
it? Oh, it's some wall art that I
ordered from my new apartment. Say bye
to this view, by the way. Oh, yeah. You
use print on demand, right? Same as the
other art in your room. Yep. Exactly.
Mega noise. Could you sell this if you
wanted to? Yeah, absolutely. With print
on demand, you upload your own designs,
you create your own merch, upload your
photos, whatever it is, and then post
them for sale online. Oh, got it. So you
like print the things, ship them here,
and then sell them. No, no, no, no need
to hold inventory. You just post the
item for sale, and then when someone
actually buys it, that's when the print
on demand provider, Gelato, finds the
nearest fulfillment center, prints,
ships, and handles all the customer
service for you automatically. Wait,
that is so convenient. So you just
uploaded your picture and then ordered
it here. Exactly. Here, look. I uploaded
this picture of a house that has very
special significance to me and some
people in my life. So mysterious, I
know. Then I ordered it here to my
apartment because it's for me. But I
also ordered a really cute picture of my
brother and me to my parents house.
>> I want to open it. Okay, here.
>> Oh, neato man. Nice.
>> Thank you, Taylor.
>> Thanks, Taylor.
>> Oh my god. Cute. Yeah, but if you wanted
to sell it, you could post it for sale
on say your Etsy account because Gelato
integrates with so many different
marketplaces. Wait, it came so fast,
too. How? I know. Well, Gelato works
with over 140 different printers in 32
countries. So, local shipping means more
sustainable and faster shipping times,
which is huge for the upcoming months
and the holidays when you need to order
gifts for your friends and family. Wait,
it looks so good. Thanks. I think so,
too. Well, if you want to try Gelato for
yourself, you can click the link in my
description and get 50% off of your
first order. That was close. If placed
within 48 hours of signing up, which is
perfect for ordering a sample first. So,
thanks so much to Gelato for sponsoring
this video. Bye, Taylor. That was a
brand deal, and that makes up the most
significant portion of my income. And
Gelato has been an amazing sponsor for a
lot of years now. So, to my knowledge,
brand deals are definitely the most
lucrative revenue source for most
creators, except when you have your own
product or service, because that's of
course where you can really achieve
scale. Okay, next comes YouTube ad
revenue at about 15%. And YouTube ad
revenue, that's when you see an ad come
up at the beginning, middle, or end of
the YouTube videos that you watch. 15%
is about the same proportion of my total
revenue that it's been for the last few
years, but the absolute number, dollar
number behind that percentage has gotten
bigger. Nice. And that's for two main
reasons. The first is that I post more
videos now. So more views equals more ad
revenue. Duh. And two, I make longer
videos now than I used to, which means a
couple things. First, and most
obviously, it's a longer video, so
there's more opportunities for ad slots.
Makes sense. Going a layer deeper,
though, and something I'm just so
excited about for the future of creators
on YouTube is viewership on TVs.
According to my analytics, over the last
28 days, 45.3%
of you are watching me on your TV. 45%.
And on some of my other videos, it's
even higher. Like my Costco video, 60%
on TVs. And this 45.3% average over the
last 28 days is up from, you want to
guess last year? 25%. It's crazy. A 20%
change in just 1 year in viewer
behavior. Like that is nuts and very
worth paying attention to. Okay, but how
does this relate to my longer videos and
increased ad revenue? Well, first,
people tend to watch longer YouTube
videos on their TVs as a replacement for
Netflix or an episode of a TV show.
Makes sense. But guess what? TV views
demand higher ad rates. Because if you
think about it, when someone's watching
a TV or when you're watching TV, how
often is someone either right next to
you watching it as well or someone kind
of in the background in the kitchen also
watching? Point being, when something's
playing on a TV, usually there's more
than one person watching. So
effectively, a view on a TV is worth
more than one view to advertisers.
YouTube knows this and can charge higher
ad rates for TV views, which translates
into higher RPMs or revenue per mele,
revenue per thousand views that goes
into my pocket. Super interesting and
just a nice byproduct of making longer
videos. And ad revenue is famously my
favorite revenue stream because once the
video is up and running for as long as
it gets views, it will continue to
generate ad revenue without me lifting
another finger. Nice. Okay, after those
two big ones comes my final little
sliver there, which is affiliate
revenue, contract consulting revenue,
and referral revenue all grouped into
one. And that makes up about 3%.
Affiliate revenue is the tiny commission
that I might make if you purchase
something through one of my affiliate
links. Like in my description, those
Amazon links there are affiliate links.
This now and historically has made up
just like a teeny tiny sliver, really
not much of my total income, but I know
for some creators, affiliate revenue is
a majority of their income. So, it's
super interesting. It really just
depends on your business model and what
niche you're in. Contract consulting, as
the name suggests, is the independent
consulting that I will do from time to
time for companies who are looking for
help in the creator economy department.
Referral revenue is if you guys use one
of my referral links for a product or
service that I love. For example,
Epidemic Sound, not sponsored, just love
that company. I was actually just at
their offices in Stockholm. Whenever you
guys ask me where I get the music in my
videos, it's all from Epidemic Sound.
So, it's a copyright free music library.
A really, really great one. So anyways,
because I love it, I have a referral
link in my description down there. And
if you guys use that link, you get a
free trial and then I get a little
kickback. So small portion of my income,
very, very small, but it's a win-win on
all sides. So like I said, my income
proportions have really not changed all
that much over my last couple years of
being a full-time YouTuber. And the
small risk averse part of me in the past
would say like that's not great to have
so much concentration in just one or two
things especially considering those
things are very very correlated. So what
should I launch next because I should
definitely diversify. But instead of
scattering my focus I decided to go
allin on the thing that I love the most
which is my YouTube channel. Naturally,
the the actual proportions are still
very very concentrated. And we'll talk
more about my thinking behind this in
the future plans and scaling section.
But that's how it is for now. That's how
it will be for a while. Hello. Please
hit the thumbs up and subscribe if
you're enjoying this so far. Then
hopefully I'll pop up on your homepage
again at some point. Okay, bye. And this
real focus on YouTube is also what
pushed me to treat this whole thing less
like a hobby that I made money from and
like a real business. Which leads me to
one of the biggest changes that I've
made in the past year, which is forming
an LLC and electing escorp status. Let's
discuss what that even means, what the
benefits are, and why it might matter
for you. Taylor Bell LLC sounds very
fancy, very official. Did I just become
a Fortune 500 company? Who's to say? No,
I didn't. An LLC, which stands for
limited liability company, really is
just a protective shield. It separates
me from my business. So, if anything
were to ever go wrong, my personal
assets would be protected. It literally
limits my personal liability. So,
definitely very, very important, but
pretty straightforward. We'll talk about
when it might make sense for you to open
an LLC, but first, I want to hammer home
the point that opening an LLC but not
filing as an escorp, depending on your
income level, is kind of like buying a
new scented candle, and then forgetting
to buy matches. Just having an LLC does
not bring you any tax savings or
benefits besides that legal protection
that we talked about. What does bring
tax savings and benefits is the S corp.
So, what the heck is that and why did I
do it? An S corporation is just a tax
status that you can elect for your LLC
or corporation. The benefit is that it
lets you split your income into two
buckets. The first bucket is salary and
that is something that I literally pay
myself. So, I am the employer and the
employee of my own company. And that
salary is taxed just like a W2 job would
be. So there's an income tax and then a
15.3% self-employment tax. The second
bucket is distributions and that is
whatever amount I make above the salary
that I pay myself. Now distributions
still get hit with an income tax as
normal, but it does not get hit with
that self-employment tax. For example,
if I make $100,000 and I set my salary
at 60,000, that 60k gets hit with a
self-employment tax while the remaining
40,000 dodges it. And that's where the
real savings can kick in because saving
15.3% on a large chunk of your income
can obviously translate into pretty nice
savings once your profits are high
enough. The trade-off of the ESCORP is
more admin, so payroll software, more
filings, more fees, and just a generally
more complex setup. But once the math
works in your favor, the savings more
than justify the hassle of setting it
up. So the next logical question is
exactly at what point does the math work
in your favor? Let's start with when it
makes sense to open an LLC. So when you
start consistently earning income from
something that's not just like a one-off
job, YouTube, freelancing, contract
consulting, photography, whatever,
that's when an LLC could make sense.
Why? Because it's that legal shield. It
separates you from your business. So
again, if something goes wrong and
someone that you're working with sues
you, hopefully they don't, but your
personal bank account and assets are
protected. There is no hard threshold on
what income level you should be at
before you open an LLC. It's more about
if you have real clients, contracts, and
liability where you might want that
protection. I arguably opened this along
with a lot of other things in this video
way too late. And when does it make
sense to file as an escorp? Well, that's
a whole another question, but it's
fairly easy to figure out. So, an escorp
for your business makes sense once you
are consistently earning high enough
profits such that the savings on that
self-employment tax outweigh the extra
costs like extra admin, payroll
software, CPA. A rule of thumb though,
I've heard a lot of CPAs suggest that
once you're in the 60 to 80k range of
profit, that's when the math might start
working out in your favor. Below that,
the savings might just be too low to
justify the extra hassle. Above that
though, especially if you're in the six
figure profit range, you could easily be
saving 10 to 20k per year. It's crazy.
So to tie a bow on this, tie a bow on
this, how about you tie a bow in your
shirt, button it up so people don't see
your bra, your brazier. So to tie a bow
on this, if you're watching this and you
are still early in your journey, the LLC
is the first line of defense because you
don't want to be held personally liable
if something goes wrong. the escorp
that's more of an optimization move once
your business is generating enough
profit and you're willing to take on the
hassle and the complexity for those
savings. It is absolutely something I
should have done sooner, but I'm here
now. I have it. You live and you learn.
And with that, welcome to my new normal
where I am the CEO and employee of
Taylor Bell LLC. Which leads us right
into our next section. How do I actually
pay myself and how do I decide how much?
Now, paying myself is the part of the
escorp that I think sounds a little
dramatic, pretty official, but just
really isn't that big of a deal. It's
really just some extra admin layered on
top of the money management that I was
already doing. Here's why it matters,
though. Like we discussed before, the
salary that I set for myself is subject
to that 15.3% self-employment tax, while
the distributions, the leftover are not.
So, it would be tempting to set my
salary at like $10 and for the most part
avoid that self-employment tax
altogether. Unfortunately, the IRS would
not find that cute. They would find it
auditw worthy. Instead, you're required
to pay yourself a reasonable salary,
which is basically what someone in your
position would be paid in the market
depending on your roles,
responsibilities, where you live. So if
you're considering an escorp, I would
say definitely work with a CPA at least
chat GPT to figure out what a reasonable
salary in your position would be. For
logistics, I use Gusto payroll software.
Sometimes I like to call it Gustto
because it reminds me of Chef Gust from
Ratatouille to pay myself and my
contractors. It's easy, super
straightforward. I have a link in my
description. Referral if you are
interested. So, even though paying
myself isn't this big dramatic change,
the first time I did it, it honestly
does feel a little funny to be a W2
again, just like I was in consulting,
except my boss is me, and she's both a
little stingy and a little generous
depending on the day. So, lame. Now,
with these changes, the LLC, escorp,
paying myself, paying contractors, I
knew I would need to reorganize my
banking setup quite a bit, which brings
us to the next section, business banking
and money management. So once I had my
payroll up and running, the next thing
that I knew I needed was a cleaner
system for where my money actually
lives. Before everything was flowing in
and out of just one personal checking
account. So all my income in and then my
investments out, my rent payment out,
all my expenses out of this one account.
And mixing business and personal, you're
just making it way harder on yourself.
And it's a very quick way to create
chaos. So I did something that I should
have done a long time ago. set up a
dedicated business checking account and
that's where all my income flows in and
my business expenses flow out. On top of
that, I have added a tax subreserve
account just to sweep a certain amount
of every dollar that comes in for taxes.
Do you technically need to do that? No.
But it's kind of nice to have it out of
sight, out of mind, knowing that you
have that accessible amount when the
time comes. In tandem with the business
checking account came, you guessed it,
maybe a business credit card. Again,
something I really should have done a
while ago because for the longest time,
I was mixing business expenses with my
Trader Joe's hauls and then separating
them later when tax time rolled around.
Well, let me tell you, bookkeeping and
documenting write- offs is a lot easier
when you do it when you separate them
from the get- go. On the personal side,
as I always have, I keep an extra
cushion of cash liquid or easily
accessible at all times. So, a few
months of business expenses in my
business account, few months of personal
expenses in my personal account before
moving anything into investments. And
this gives me the flexibility that I
literally need as someone with lumpy
irregular income. And as much as I would
like to push aside a much larger portion
into investments at all times, it's kind
of the price you pay as someone with
unpredictable income. So, the gist is
that the escorp was a nice forcing
function for me to finally get really
organized when it came to my business
money management. But like you heard me
say in this section a few times, a lot
of this I should have done way sooner,
way before the escorp. I think anyone
who freelances or consults or does
creator work should separate their
accounts like this at least once you
have enough like transaction volume if
nothing else for the mental clarity of
having them separated from the get- go
and not scrambling to do it last minute
when taxes roll around. And then it also
just gets you thinking and practicing
more like a real business because that's
what you are. So once the business side
of the money is running smoothly, the
next logical question is what do I
actually do with the extra cash? And
that's where my investment strategy
comes in. And while my philosophy has
not changed much year-over-year, I have
had to tweak how I approach it now that
my income is lumpy and has been for a
while. So, some context for those who
are a little bit newer to the channel.
Hello, welcome. Before becoming a
full-time creator, I was a corporate
management consultant earning consistent
income paycheck every 2 weeks for the
same exact amount. So, investing was
easy. I had automatic withdrawals into
my brokerage account and into my 401k
because I had predictable income. Now,
as discussed, I have what I like to call
lumpy income. Some months I work with
multiple brands and get a few big
paychecks, and then some months I don't
work with brands at all, and I just get
some of those smaller ones from
affiliate revenue and ad revenue. Ad
revenue is a monthly paycheck, which is
nice, but it differs quite a bit
monthtomonth depending on how many views
I get. So, my once welloiled system had
to adapt. I still invest a majority of
what I make, but instead of fixed
amounts on fixed dates, I now invest as
much as I can based off how thick that
cushion is looking. If I go above my
3mon expenses cushion, then I will
deploy excess cash into my investments.
And if I go below it, I wait. Now, 3
months of expenses is kind of a lot. It
would be a shame for that to not earn
any interest, right? Wrong. Well, not
wrong. It would be a shame if it didn't
earn interest, but mine does. because I
finally started to keep that roughly 3
months of liquid expenses in a money
market fund. Specifically, SWVXX, which
is Schwab's money market fund, but
there's a bunch of them out there. So,
what is a money market fund? It's a type
of mutual fund that invests in
highquality short-term debt securities
and cash equivalents. So, what does that
actually mean in practice? It means that
instead of your cash sitting in an
account doing absolutely nothing,
generating no interest, a money market
fund takes that same cash and lends it
out into very short-term and ultra safe
ways. Things like US Treasury bills or
loans to big stable companies that have
to be paid back in a matter of days or
weeks. Now, because these things are low
risk, the returns are not huge, but they
are much better than zero. Right now, S
SWVXX has been yielding about 4 to 5%
annually, which again, not a huge
amount, but it's essentially free
interest from letting my money park
there and much better than the pennies
that you get from a standard checking
account. Another good option would be to
park this money in a high yield savings
account, which as the name suggests is a
savings account that generates much
higher interest than your typical
checking account, upwards of 4 to 5%
annually. I went with the money market
fund just so I wouldn't have to open a
new account. I could just buy the
positions directly in my Schwab account.
Either way, high yield savings account
and money market funds are absolutely
superior methods to what I was doing
before for years, which was to park my
cash cushion in a non-interest
generating account. Silliness. That's
akin to putting money under your
mattress. Bad. Make your money work for
you, as I always like to say. And
probably like Warren Buffett says that
too. Okay. Okay. Now, the fun stuff.
What do I actually invest in? Same as
always. So, not that fun. about 80% into
ETFs and mutual funds that track the S&P
500. My historical favorite is VU, which
is Vanguard's ETF that tracks the S&P
500, but there are lots of them out
there. And the remaining 20% in
individual stocks, almost entirely large
blue chip tech stocks like Apple and
Alphabet. I personally think that the
set it and forget it in index funds and
ETFs is the best approach for 99% of
people. Sure, there is that 1% of people
who spend dozens of hours every single
week researching companies inside and
out reading their earnings reports and
generating really really good returns
from choosing picking and choosing
individual stocks. I know these people,
but they are few and far between. I'm
not one of them. You're pro, you're
probably not one of them. Maybe you are.
I don't know. But on the retirement
side, as always, I max out my Roth IRA
every single year via the backdoor
method. Not hard to do. Just Google how
to do it if you make over 150K. I also
recommend that you max out your Roth IRA
if you can afford to set aside this
amount. The max limit this year is
$7,000 if you're under 50 years old and
$8,000 if you are over 50. Now, one
downside of the self-employment thing is
that I lose access to things like the
401k match that a lot of employers do.
But being self-employed, I also now have
access to other types of retirement
accounts like the SE IRA. I still
haven't made it a priority to set up
that account, but maybe in my next one
of these videos I will have. We'll see.
So, really nothing revolutionary on the
investment side of things here. Time in
the market beats timing the market, as I
always say, for 99% of people. And even
with irregular income, I keep showing up
consistently and I let compound growth
do its thing. But investing is only part
of the equation. How we spend and save
dayto-day is what even makes investing
possible. Which brings us to our next
section, budgeting. So, budgeting is an
interesting one for me because where I
have really had to dial my money
management system when it comes to
paying myself and having business
accounts and credit cards and running
payroll for my contractors, I really do
not have a strict line item strategy for
budgeting. What I do, and honestly what
I've always done, even when I was in
consulting and had consistent income,
was keep an eye on my expenses, make
sure I'm spending a lot less than I make
and investing most of what I make. And
that's kind of it. There have been a
couple times where I tracked very, very
closely just out of curiosity, like when
I make my what I spend in a week videos.
Those are actually pretty eye opening.
But yeah, it's pretty much based on
vibes. Now, that's an approach that
works for me, and it's also a very
privileged approach. And I know that I
know not everyone is in the position to
budget based off of vibes. So what I
always say is if you are one just
starting to make money, two you're a
natural kind of overspender and money
just seems to fall right through your
pockets, or three, you're not a natural
overspender, you're pretty good with
your money, but you're not exactly sure
where it's going each month and you're
hoping to increase your savings and
investments a bit. If you're kind of in
one of those buckets, I do think it's a
good idea to closely track your expenses
because it really helps to see which
areas you might be able to pull back a
little bit to save cash because it
happens all the time where people just
are spending little by little here and
it adds up, but they don't realize
they're spending on something every
single day. And on the flip side, there
might be areas where you actually can
afford to spend a little bit more to
make your life a little bit more easy,
fun, whatever. But the age-old budgeting
rule that I like to bring up in my
personal finance videos to give some
helpful frame of reference is 5030 20
where you dedicate 50% of your income to
your needs. So like food, shelter, 30%
to your wants. So things you don't need
but that you want. That would include
like shopping. You get it? And then 20%
towards your savings and investments.
The ideal position of course would be to
get to a point where that final
proportion, the savings and investments
is much larger than the other two
buckets. But that takes time. And in the
meantime, I do think that the 50 3020
thing is a pretty good responsible rule
of thumb. But back to me, my approach,
like I said in the money management
section, is more or less to make sure I
have a nice cash buffer at all times and
then adjust my spending and investing
accordingly. And this is sort of
symbolic of my overall spending
philosophy in general, which I have said
this before that you should just buy the
coffee. As in, if and only if you
are in a position to not have to track
every single penny. Going out and buying
the $5 latte is not going to break the
bank. In fact, it'll get you out of the
house. It'll make you happy. Maybe not
every single day, but on Fridays and
Saturdays, I don't know, whatever your
special day is. Paying $30 for the nice
shampoo. Now, I know it probably feels
criminal to pay that much for shampoo,
but you use it every single day or every
other day. You feel like you're in a
luxury salon whenever you use it. It
makes your hair feel glossy and it lasts
you 4 months. So, yes, these little, you
know, smaller things can add up if you
go crazy with it. I'm not suggesting
that. But for the little things that you
know will make you happy and that you
value if you're in a position again to
not have to track every single penny. I
am actually very pro making these
purchases because I do think part of
making money is to enjoy it responsibly.
So that's my flexible budgeting
philosophy. But there is exactly one
place where vibes do not apply. Taxes.
So let's talk tax strategy beyond the
basics and I promise I will make it
digestible. So taxes are probably the
least glamorous part of owning a creator
business, but also where that escorp
structure really starts to pay off. The
big picture has not changed. I still owe
income tax on everything that I own, but
the way those taxes are calculated has
changed a bit as discussed now that I'm
an LLC, an escorp, CEO, and employee of
my own company. Can you tell I like
saying that? However, as we discussed
earlier, the salary that I pay myself
runs through payroll just like in a
regular W2 job. And so taxes are
automatically withheld from that bucket.
Easy. But the rest of my income on top
of the salary, the distributions, taxes
are not automatically withheld from that
bucket. So I have to make sure I'm being
responsible and reserving enough of that
chunk to pay later in taxes, which
honestly I was kind of used to anyway
with paying quarterly estimated taxes
before, which I'm glad I don't have to
pay anymore through this escort
structure. But point being, I was very
used to having a nice kind of liquid
chunk ready to pay in taxes. So, I would
say that the mechanics and all the steps
for all of this is definitely more
complex now, but absolutely worth it.
And then, of course, there are the
business expenses. Now, how I handled
these as an escorp, the mechanics are a
bit more complex than when I was a sole
proprietor. Getting into those details
is more in the weeds than I think any of
us want, but bottom line is that I still
keep track of my business expenses,
which still lowers my taxable income and
saves me a chunk of change. So, at the
end of the day, what I really try to do
is just make sure I have systems set in
place where nothing tax related sneaks
up on me. And with that, let's move on
from Uncle Sam to something a little bit
more fun. Future plans and scaling. So,
I mentioned earlier in this video that I
have changed my thinking a bit on
diversifying. In the past, I have
lamented relying too much on pretty much
two big revenue streams because if one
of those fell through, not great. And
the average millionaire has seven
different income streams. So, I figured
that's what I should be doing, right?
Diversify, add on more revenue streams.
And then it just became so clear to me
that my channel is the engine of
everything and it's my favorite thing to
do. So, kind of for a while at least,
why get distracted by these other shiny
object opportunities instead of growing
the engine itself? So, that's what I
did. That's what I'll continue to do for
a while. And also, with a bigger engine
comes more opportunities and open doors.
It also comes a decreased risk of those
income streams dwindling. And frankly,
it comes happiness for me because it's
my biggest passion in life. So, is it a
little risky to have everything so
concentrated? Maybe. But it is a bet on
myself and that is one that I will
always take. So, stepping back, I
realized that a lot of this might feel a
bit overwhelming. Like, how did I learn
how to set up the business accounts and
run payroll and set up an escorp? If I
told myself two years ago that I would
have this all set up now, I would
genuinely have thought, and I don't mean
this to be self-deprecating, but I would
have thought, "Oh, future Taylor hires
someone to get that all set up." But I
didn't. The beauty of it is that you
learn all of this as you go, little by
little, chat GPT question by chat GPT
question. You can ask your friends who
are in the space. But the point is, it
is learnable. And like I said, a lot of
this I should have done sooner, but
we're here now. And that's showbiz. The
question I would throw back at you is
what step makes the most sense for you
right now? Maybe it's as simple as
opening a business checking account so
you're not mixing Trader Joe's runs with
business expenses like I was. Or maybe
you're at the stage where thinking about
an escort actually makes sense.
Everyone's timeline is different, but
the important thing I think is to keep
taking that next step that drives more
clarity for you in your business and to
get your money working for you. As I
like to say, if you found this video
helpful at all, please give it a thumbs
up and subscribe for more videos. Also,
let me know in the comments what
business breakdown you would want to see
next from me. I still read every single
comment. Thank you for watching and
until next time, turtle out. Okay, I
really need to dry off my sweat. Gross.
Okay, so I say it's been all also say
goodbye to the very last video filmed in
this corner. Crazy new corner coming
soon.

Key Vocabulary

Start Practicing
Vocabulary Meanings

business

/ˈbɪznɪs/

A2
  • noun
  • - commercial activity

income

/ˈɪŋkʌm/

B1
  • noun
  • - money received

revenue

/ˈrɛvɪnjuː/

B2
  • noun
  • - income from business

tax

/tæks/

B1
  • noun
  • - money paid to government
  • verb
  • - to impose a tax

invest

/ɪnˈvɛst/

B1
  • verb
  • - to put money into something

pay

/peɪ/

A1
  • verb
  • - to give money
  • noun
  • - money given for work

account

/əˈkaʊnt/

B1
  • noun
  • - record of money

budget

/ˈbʌdʒɪt/

B2
  • noun
  • - plan for spending money
  • verb
  • - to plan spending

salary

/ˈsæləri/

B1
  • noun
  • - regular payment for work

money

/ˈmʌni/

A1
  • noun
  • - currency used for buying

video

/ˈvɪdioʊ/

A2
  • noun
  • - moving pictures and sound

financial

/faɪˈnænʃəl/

B2
  • adjective
  • - relating to money

strategy

/ˈstrætədʒi/

B2
  • noun
  • - plan to achieve goal

consultant

/kənˈsʌltənt/

B2
  • noun
  • - person who gives advice

creator

/kriˈeɪtər/

B1
  • noun
  • - person who makes something

personal

/ˈpɜːrsənəl/

A2
  • adjective
  • - relating to an individual

bank

/bæŋk/

A1
  • noun
  • - place for money

fee

/fiː/

B2
  • noun
  • - payment for service

plan

/plæn/

A2
  • noun
  • - scheme or method
  • verb
  • - to make a plan

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