[English]
♪ ♪
What up, beautiful people?
It is your
homegirl, Ms. Shameless,
all up in her
House of Shameless.
This is my production office.
It's been five years since
I started my YouTube channel.
Five. Years.
I was throwing a
five-year anniversary party
here in Los
Angeles if you live here.
You can come alone.
You can make friends.
But I had this event last year,
and people leave making friends.
You guys get to
network and have fun.
And it's a totally inspiring,
just super-cute, fun event.
Amy Pham, deejay
Amy Pham and Min Pham
are going to be
spinning the turntables.
I have special guests that
are going to be popping up.
Get your tickets
before it sells out.
Link is in the
description box below.
About five years
ago, it was in my house,
and it wasn't very shameless,
and it was in New York City.
Happy Birthday to me.
Happy Birthday to us
for doing this together.
A big thing in my life was,
I was always a quiet person.
I was always shy.
But I had a lot of energy
and creativity bottled up.
But because I was too
ashamed to let that out,
I kept it quiet
and held it back.
If younger Maya saw this Maya
today, she'd be really happy,
because I used to
always be inspired by
big, shameless personalities,
because I was never that.
I was always quiet.
I was shameless with my
cousins, but that was it.
I asked myself the
question, what would happen
if I shamelessly
promoted myself online?
My goodness, what
was wrong with me?
I came up with it,
and I filmed a video,
and I did that in New
York at this art collective
I used to be a part
of called Con Artist,
and this is a video.
Hi guys, my name is Maya,
and I'm a New
York City-based artist
living in New York City.
I want to learn how
to put myself out there.
I formulated this challenge,
this social media experiment.
What would happen if I
shamelessly self-promoted myself
for 365 days of the year?
It really came about
because I was an artist,
and I was full of shame,
and I liked to hide my work.
I focused on
being a perfectionist.
I focused on being better but
never putting myself out there.
And when my friend had
suggested that I go on YouTube,
I thought it was tacky; I
thought it was shameless.
And I was like,
you know what, girl,
I don't even know why
I'm acting like this.
I have nothing to lose. And I
literally had nothing to lose.
The older you get,
the more you realize
or hopefully you
realize that this is your life,
and you get one
chance to live it.
A lot of my shame
came from my upbringing.
I was raised in a strict
Catholic Filipino household.
And my mom always taught me
to be humble and don't be loud.
Just tone it down. Just
dim it down. Tone it down.
And maybe I wouldn't
define it as shame then,
but I think being humble
can develop into being ashamed
because you have
to reserve yourself.
You can't be loud. You can't be
bold. You can't be shameless.
So some of the things I
was ashamed of was my work.
Namely, I have a background
in photography and acting,
and it was so awkward for
me to put myself out there,
to promote the
craft that I studied,
the craft that I
worked really hard at,
and to tell people, like,
hey, I do this. Look at it.
And even more so
than that, give me money
so I can give you this service.
And it's just like, that's
really hard for an artist.
I think a lot of
artists struggle with that.
And yes, artists are people, but
I specifically had this video
and this challenge
for artists originally.
But obviously
it's open to everyone.
You don't need to be afraid.
And I feel that our
fears come from an insecurity
of us judging ourselves,
of others judging ourself --
I think it's that insecurity of
the fear of what others think
overlaps with the
concept of shame.
So doing you means to
do, to create, to make,
to get out of your head
and actually do something,
but being shameless means
putting yourself out there
so it can be
celebrated with other people.
This is not like a loner
like I'm living my
life by myself for myself,
because we live in a
community with people,
and at the end of the day,
yes, we want to be accepted,
so it's a balance of
doing what feeds your soul
while involving other
people into the conversation.
When I said I'm
going to be shameless,
people say, when is the moment
that that happened for you?
And it literally
happened when I said that.
When I said, I'm
going to be shameless.
It was just me
making a declaration.
I remember walking into work,
and I was working at a bar
in New York, cocktail serving,
and I remember I
felt really happy.
It was like a big
weight had been lifted,
because I made a
promise to myself,
and I had steps in
place on what I needed to do
to be shameless.
And I didn't know where
it was going to take me,
but I knew that giving
myself permission online
bled and fed in other ways.
But the concept
of being shameless
really came into play when I
was going through my divorce,
and I wanted to
stay in a marriage
because I was ashamed of
disappointing my family,
disappointing my friends.
And I'm like, girl, you
can't contradict the lifestyle
that you've
created for yourself.
You can't
contradict the declaration
you made to be shameless.
You're with someone that doesn't
even want to be with you,
so why are you
hanging on for dear life?
So don't be ashamed of the
backlash from other people.
How are you really feeling?
When I was honest with myself,
I was able to make a
decision and move forward.
It's hard living
with what you think
other people think of you
and what you think of yourself.
There's so much pressure
that we put on ourselves
based on judgment and shame.
And the minute you
can let go of that,
it will transform your life.
And so even though it
was an online declaration
to promote myself online,
promoting yourself just
means to grow yourself.
And that applies in
every area of your life.
I would say moving
out of my house was
one of many shameless acts,
and that happened well
before this challenge.
And I was 18.
And it taught me independence,
and it taught me
to be responsible.
But it also taught me
to put myself out there,
because I moved from
Toronto to Los Angeles,
and I had to figure things out,
and I didn't have anyone to lean
on to help me get somewhere
or help me get something.
I couldn't ask them or
expect them to do that for me.
So I had to be
shameless, in a sense,
and ask for a job,
ask for a place to stay.
That prepared me for
my shameless milestone
over a decade later
and moving back to LA.
This time I'm
living in my dream loft
when previously I had been
struggling to pay rent, both
as a teenager and while living
in the 'hood in New York City.
That's a
full-circle moment, for sure.
Definitely a huge milestone
on my shameless journey
would have to be
working with Prince.
He found me on YouTube
because I was shameless
and became a fan
of my photography.
I ended up going
with him on the road
when he performed at concerts,
when he performed in his home.
And finally, his album
cover for Artificial Age,
and for a young
girl who dreamed of
having a small
column in a magazine
to having the images
appear in Times Square
and all across the world --
would have to top my
list of shameless acts,
working with the
prince of shamelessness.
Let me just look at
my YouTube channel.
The first one was
definitely uploading a video.
That was the most
terrifying thing I'd ever done.
I bawled my eyes out
after I uploaded it, because
I was so afraid and ashamed
of what people would think.
That actually happened
for the first three videos.
Oh, my natural
curly hair routine --
that was another shameless act,
because I put
myself in a shower, naked.
I was naked. I didn't
have a bikini. I was naked.
So that was very
shameless, and at the time
people weren't filming
tutorials in their showers.
Crashing New York Fashion Week
was a big
shameless milestone for me.
I showed up with
security guards.
You can watch the video here.
But that was very shameless.
And then of course
shaving my hair live on YouTube
was a definite shameless act.
And following that,
coming out with a single,
a rap single on iTunes with
words written by yours truly
on what it means to be
shameless was shameless.
♪ Stay in the
game, playin' the game, ♪
♪ with no name, just for
shame, no claim to fame. ♪
♪ Break the rules,
showin' these fools ♪
♪ it's the dawn
of the new school. ♪
♪ We will -- ♪
Shameless doesn't necessarily
have to be loud, fierce, bold,
but it could also be things that
you're just
ashamed or afraid to do.
So for me, asking
help from other people --
that's a big thing for me.
And for me to work
in a production office
with a team of people, it
was and still is hard for me
to ask for people to do things,
because I'm still in this
mindset of, do it yourself.
You can do it. You
can figure it out.
Don't put that on someone else.
I'm like, girl, what
you paying them for?
And it was just
being able to keep going.
Yes, it was
encouraging to have positive
feedback and comments online,
but to be able to see something
through week after week,
it boosted my confidence.
Like, you've done
this for one week.
You've done this for two weeks.
The more you do it,
the better you'll get.
So my confidence came
from just doing it more.
In order to gain,
you have to give up.
There has to be
some sort of sacrifice.
It could be your firstborn,
your dog -- I'm joking.
For me, it had to be something
that was taking up
an area of my life.
So celibacy was one
thing that I sacrificed
in order to gain and grow,
and I'm not
kidding you -- listen --
I got the videos
online to prove it,
but three years ago my
life was very different,
and then I made a promise to
abstain from sex in my life.
Because I gave that one area up,
I was able to excel in work.
So I'm not
necessarily telling people
to be abstinent, be celibate,
but if there's an
area in your life
that you can give
and sacrifice, do that.
Me learning about sacrifice
came from reading the Bible.
Giving, sacrificially, money --
at church I'd always give
like a dollar, thinking --
I was like, yo,
that's a dollar bill, y'all.
And then I was
like, wait a minute.
Let me try to give more. So
then I'd give five dollars.
And then I'm like,
whoa. Let me try 20.
This is a lot,
for me to give $20.
Twenty dollars
is a lot of money.
Especially when you're
struggling in New York City.
But I just started to give more,
and that allowed
me to receive more,
and if you can find an area of
your life where you can give,
whether it's your
time, money -- do that,
because it will
transform your life.
I take my head with me. I
don't make rash decisions.
I don't just
decide out of thin air
that I'm going to do this.
When I decided to be shameless,
it had taken me a month
to weigh out, what
would I gain from this?
What would I lose from this?
And then when I
realized, not a whole lot,
then I took that risk.
But I took my head
with me in the process.
So look at all your options,
and when you see that
there's more pros than cons,
then go ahead and take a risk.
And sometimes it
might not even be the case,
but look at all
things considered.
I feel like a lot of the things
that I've done on impulse --
maybe not all of them,
but a good handful of them --
I was like, why'd I do that?
The things that I've
planned and worked towards
have been way more satisfying.
For me, moving to Los
Angeles when I was 18,
I didn't decide it on a whim.
I made the decision,
and I thought about it,
and I'm like, okay,
well, where would I live?
How would I get around?
How much money would I need
for a month? Two, three months?
And then once I
figured all of that out,
then I booked a ticket.
I remember when I
came to LA, I had been
reading the maps
so much in Toronto
that when I came here,
it was like a pop-up map,
because I knew
where everything was,
because I studied
that map inside and out.
I sometimes feel like people
misuse that word to kill dreams,
and they're like, be
practical. Be realistic.
And I'm like, so long as
it doesn't stop
you from attempting.
I think there's more value
in trying something and failing
than not having tried at all.
A financial habit
that I cultivated
when I was living in New
York, which was 25 years old --
it took me that
long to figure it out,
and then I still
need to figure it out --
was to save 10% of
everything I earned.
And that
transformed my bank account.
Every time I got a
check, whether it was for $200,
for $2,000, I always took
10% and put it in a savings,
and I didn't touch it.
I remember when I saved
$10,000 for the first time,
I was like, what is
life? This was before YouTube.
I was like, I
made all this money,
and every time I
put more money in,
it was that much more
precious to want to take out.
And in the beginning, it
was like, whatever, whatever,
but then it started to
grow, and I'm like, damn.
So if you can learn the
discipline to start something
and see it through, you'll
be surprised where you end up.
And it takes time, but nothing
worth having comes overnight.
I think it's really important,
again, to do you, boo,
and be shameless.
And that means
unplugging from social media.
You have to cancel
out all the noise,
because social media is very
loud, and it's a distraction.
And that's something that
you can sacrifice to gain.
Be disciplined in terms of
how much you're scrolling.
If you can set aside a certain
amount of time in a day, or,
this is the only time frame that
you go through social media
-- and using it to be inspired,
and flag the
things that inspire you.
If you're following someone
who kind of triggers you,
I would suggest
that you unfollow them.
And it's nothing personal.
And I had to do that for myself,
and some people took it
personal, because they're like,
oh, you're a hater.
I'm like, perhaps!
Perhaps I am a hater.
And that's why I
need to stop following,
because I hate my life
after I look at your life.
It makes me feel
some type of way,
and the best thing for
me to do is not follow.
Do I hate this person? No.
But that's being
honest and real with myself.
And once you can be
honest with yourself, you can
take the actions necessary
to take care of yourself.
I got three, they
call them the three C's,
and the first one is Content.
What are you putting out there?
Is this information
that you would find helpful?
Is this information
or content that you like
versus what you think
other people would like?
Then there's Consistency,
being consistent with when
you post, how often you post.
And the way social
media runs is on algorithms.
So if you want to be
plugged into that algorithm,
being consistent
will help with that.
And then the third
is Call to action.
Asking your viewers or the
people that are following you
to do something, and it's
not a kind of flamboyant ask.
It's like, the more you
can think about the ask
or the question that
you're going to write,
the more personal, the
more real it is from you,
the more engaged your readers or
your followers are going to be
to want to respond.
Three C's.
My advice for you
boos that are watching,
whether you're 18,
whether you're 55,
I would say whatever has been
weighing on your heart to do,
take the first step and do it,
whether that means
writing your goal down --
and I'm big on
writing things down.
I'm the queen of
the napkin-writing.
I would write things on napkins,
and my cousins would keep it,
and then they would pull it out.
They're like,
Maya, look what I found!
And it's just like, damn. I
wrote that. And it happened.
One of them was, I will
be living in New York or LA
within five years.
And then I
literally did both of those.
I have a journal
that's 15 years old,
and all of the things
that I wrote in that journal,
I'm living out, and it's insane.
So I think that writing things
down is definitely powerful.
I encourage you to
take the life that you have
and mold it and shape it
into the life that you want.
I wasn't born with
money. I was born poor.
I was born with a single mother
raising me, and a brother,
and I literally
looked up to my role models,
the people that inspired me,
Jesus, Grace Jones and
Bruce Lee being a few big ones.
And I took bits and
pieces of their life,
and I allowed it
to inspire mine,
and I shaped the
life that I wanted,
and I was so fortunate
to have a mom that loved me
and that cared for me and
that pumped me with positivity,
protected me from the evil
that is out there in the world.
Belief and faith and
confidence comes from doing.
You have to do it. You
have to get out of your head.
I can live in my head all day.
I can have all these
brilliant and amazing ideas.
But that doesn't mean
shit if I'm not actually
putting the action
behind it to do it.
Be more focused on what you
need to do to get from A to B
versus what someone can do
to help you get from A to B.
And I feel like a lot
of people get inspired
when they watch my videos,
and then they send me an
email and ask me for help.
All y'all
Millennials are spoiled
with your asking for
help for X, Y and Z,
and it's just like,
you need to help you
before you can expect
help from other people.
And it will be
that much more powerful
when somebody does
come into your world,
because when you start
taking those steps forward,
the universe, God,
whatever you want to call it
will start bringing people
into your world and your circle
to help you along the way,
and you didn't
even have to ask that.
Don't give up.
This is the day and age to
live and dream and dream big.
What's next for moi
and my shamelessness?
I got a production office, okay?
So I want to take
this office and this staff
and the visions that we
have and continue to grow that.
Some specifics for you
guys -- a scripted show.
We're working on our
merchandise for the store.
More events in other cities.
And just continuing to be
inspired while inspiring you.
That was something I
wrote down on my vision board,
like, 10 years ago.
And remember to do
you, boo. And I mean do.
Do something, okay?
Don't just say it. Do it.
And be shameless.
♪ ♪