– English Lyrics

Lyrics & Translation

[English]

There's a big confusion in our industry

about what is sales and what is

marketing.

Are the blades any good?

No.

Sales is what you do when you're not

good at branding and marketing. Email

and Google Adwords are much closer to

sales DNA than organic social content

which is much more similar to what

worked on television. You had the

attention of the consumer on a medium.

You story told and it affected them. I

did not buy in the 80s and 90s and 2000s

all that Nike stuff because somebody

last touch attributed me. Somebody cold

called me. Nike sent me an email. I

bought it because of brand.

I have this events business. We put all

events and we're doing something stupid.

Okay. So, what we do is we'll go out

there and we'll put ads on social media

content on social media, Instagram,

LinkedIn, whatever. And mostly when

they're not doing well, we boost them

with ad dollars to try to almost hide

this crappy creative that we've made is

amplification

of paid ads on social media epically

stupid. So, first of all, the fact that

you asked that question in the way that

you asked that question, I wish you

could I wish you actually did put a USB

in me and and see what was going on with

my chemicals because my heart smiled so

hard because I've been very loudly and

effectively but not directly enough.

This is something I've literally thought

about this summer, which is this fall I

need to make black and white direct

content that the single stupidest thing

in the world of marketing and business

and pop culture is amplifying

content that clearly did not do well

because it didn't do well organically

because a you're trying to convert

something like ticket sales or b cuz

you're so deeply insecure and you don't

want something that has 800 views And so

you want 40,000 views because you are

literally taking money and throwing it

into a garbage and then lighting a match

and burning it to the ground. So yes,

you are doing the single worst thing on

earth.

The fact that you now know it, whether

you saw a clip or you read it in a book

makes me so happy cuz I am desperate to

be a positive contributor in some way,

shape, or form. And it sounds like you

are now ready to no longer do that

anymore. So kudos to you. Hey everybody.

I know you're a minute into the video on

YouTube. I'm not going to keep you long,

but I've got to tell you about

garyb.com/stan.

Stanto, an incredible tech stack for

creator, entrepreneurs, and

entrepreneurial creators is literally

the tech stack based on what I wrote in

Crush It and Crushing It. And really the

thing almost all of you are trying to

build. So, if you are one of those

people, go to the GaryVee challenge that

I've partnered up with this investment I

made in Stan's store. I believe in this.

I believe in it for you. You'll see why

I love it. garyve.com/stan.

Go check it out. Now, back to the video.

Well, okay, that makes me feel really

good. Other than the being stupid part,

which I agree with and my wife would

agree with. Um, but here's the part that

So, I read the book. I love the book and

I'm here's the part I'm confused by. So,

one of the things you're really known

for and how I got all hooked on on your

content is this idea of jab, jab, jab,

right hook. Meaning, for people out

there don't know, Gary's really coined

this whole thing of where you you give,

you give, you give, whe you know, with

your content, it's you're providing

value. You're providing value, providing

value, and then you hit with this hook

and say, "By the way, why don't you work

with me or buy this thing or do

whatever."

And the key there is you ask, you don't

take. I always like to clarify here. You

give, you give, you give, and then you

ask. And when they do not deliver on

your ask, you do not feel bad or sad or

mad at them. Very key nuance to my model

that I'm passionate about. Right? Like

the entitlement of thinking just because

you've given a bunch of good content

that someone's going to buy your sneaker

or your wine or your trading card or

anything else that other people sell is

audacious and manipulative. The concept

of give, give, give is brand and then

you're going to convert a certain part

of that audience. So yes, I'm deeply

passionate about that. So herd go ahead.

So, but a lot of times we were putting

content out there and you have your

winners and losers. And in my case,

we're amplifying losers because we don't

want them to be losers. The problem is,

right, the problem is our jabs are

winners. I mean, they're winners because

they're like value. So, the thing, but

the value ones, like if I put out a

piece of content and it does really

well, that one's not asking for

anything. So, it's not converting to

pipeline or sales that fast. Not black

and white attribution.

Yes.

Subconsciously it is.

Right.

Right. Like that's called brand. One is

sales, one is brand. So yes, heard and I

know where you're going. Keep going. So

there's the question. So now what?

So now so I do I do I amplify the

winners that may not be the ones

converting to sales or do I amplify

one? Let me give you one right off the

bat. I love this is more consulting

session than podcast cuz I'm enjoying it

and I I'm so pumped cuz like even in 8

seconds this is going to [ __ ] crush

for you. You ready?

Yes. I need it.

Your clear charisma and sense of humor

is one of your biggest attributes. You

know that besides your hair,

you know that your personality is what

you got, right?

Right. Yes.

I can literally

It's all I got. It's all I We've

literally been here for eight minutes

and it's as clear to me as the sun will

come up tomorrow. Here's what I want you

to try.

Okay,

the next time you have a piece of

content that does well, that's a jab,

right? A high value piece of content.

I want you to then take that piece of

content back home and post-produce it. I

want you to take that piece of content

and then slightly tweak it.

Let me tell you how I would do that. I

would have whatever video you have that

did well. I want you to then make an

edit where you your face you you

me

in the bottom lefthand corner with a

cutout as long as the bottom lefthand

corner wasn't critical to the piece of

content.

Mhm.

I want your little head to be in there

while the video is running. This is the

edit I want you to make.

I'm doing it.

You're literally I'm going to reenact it

here. I obviously for people that are

listening, you won't be able to get

this, but follow me. Everyone, if you're

watching visually, this will be easy.

This is literally what you're doing

while that video is playing. You're

like,

"Yeah."

And then you're pointing up. You're

pointing a finger to the audience

saying, "Wait for me. I'm about to jump

in. We're all watching this video." And

then you're going to go, "Buy some

[ __ ] tickets for me for this event."

That's it. In their face. I love it.

And it will work. Here's why. that piece

of content already proved that the first

three seconds, the fir the next 10

seconds work, right? So, you know you

have something that works. Now, you've

added an extra element of intrigue of

like, what the hell is this dude's head

doing in the bottom lefthand corner?

Then, you're going to obviously not do

exactly what I said. You're going to be

like, hey, thanks for watching that.

What this is about is our big event on

October 19th. There's a link. So, you're

going to take the original piece of

content that did well organically,

showed consumer relevance and interest.

You're going to DJ it. Why do you think

all these EDM guys had the hits? They

[ __ ] and what Puff Daddy's career was

built on. I know that might not be

politically correct these days, but the

sampling these were already [ __ ]

hits,

right?

You were sampling your own hit.

And if you see where I'm going, I like

the I like the analogy of sampling

because if I was I have no music

abilities. I couldn't even sing a bar

mitzvah. Uh uh I like the I like the

idea of pulling in the winner and just

tweaking a little bit and that's what I

amplified. That's the plan. You're

you're taking a jab and you're

converting it into a right hook using my

old terminology. Yeah. And if you run

media against the right kind of target

against creative that has already

clearly worked where you're editing it

in a way that didn't disrupt what made

it work, you will [ __ ] crush.

All right. I love that. And you know,

you touched on something and and I I

believe attribution is total garbage. Uh

you touched on last touch. It's garbage,

right? Because for 20 years, Google got

credit for things that other mediums

were doing because Google became de

facto place you would go. Kudos to

Google, great business. But people

overinvested in search because I would

see a I'm looking at a billboard in

Manhattan right now. I would see that

and it would be a second and then I

would go to [ __ ] Google and be like

medical club 49 or whatever. And then

back home at marketing land they're

like, "Oh, Google worked." And the

billboard doesn't.

Yeah. It's total crap. Like I spend a

lot of time in the world. I I do a lot

of different media, but one of the media

is email. And and my clients like, "Oh,

these email campaigns are crushing it

compared to whatever." I go, "Even

though it's not doesn't help my

business." I'm like, "No, the email

didn't work. It was just the last thing

they got the last stop on the train.

You're assigning value to to

That's because brother, there's a big

confusion in our industry about what is

sales and what is marketing,

right? Email and Google Adwords are much

closer to sales DNA

than organic social content, which is

much more similar to what worked in the

50s and 60s on television. You had the

attention of the consumer on a medium.

You story told and it affected them.

What

what people don't understand is that

sales is what you do when you're not

good at branding and marketing.

And listen, I love being a salesman. In

fact, you may know this since you it

sounds like you've gone a deep dive.

Probably the thing I'm most excited

about in the world right now is live

social shopping.

Yeah,

that's [ __ ] QVC. That's sales to the

ump. I believe in sales and marketing

the most. However, I did not buy in the

80s and 90s and 2000s all that Nike

stuff cuz somebody last touch attributed

me, somebody cold called me, Nike sent

me an email. I bought it because of

brand. Nobody's buying a Lebu right now

and sticking it on their [ __ ] purse

because they got cookied and we followed

them around the internet and they we

made them suffocated them to buy a

laboo. They're buying it because of

brand because if they put it on their

bag, they're in the know and they want

to feel in the know. That's called the

psychology of brand.

In a lot of ways, the the the media

that's measurable is the is the most

ridiculous, meaning like it's getting

credit for way too much just because it

happens to be measurable.

Well, now you're talking about the the

accommodation of corporate marketing,

which is really sad. We've sucked out

the creative and we've implanted the

mathematicians, which is fine. I'm a big

believer in purple. I'm not red. I'm not

blue. I'm not just art. I'm not just

math. I actually think the reason math

has gained momentum in marketing is

because the artists went too far and

like everyone who wasn't good enough to

be in Hollywood went to Madison Avenue

and used their brands money to make the

commercials that they wanted to make for

themselves, not to sell [ __ ] soap.

So, I understand why we have the era of

math. It was actually the artist's

fault. However, the problem is we are

too in the era of math right now and the

beauty is 5050.

Oh, I I I totally agree with that and I

love that. And side note, what would be

the odds of you ever walking around with

a li boooo somewhere attached to your

being?

Uh, pretty high if it was a

collaboration with V friends and Laboo.

I should have known that. I didn't know

that. That's amazing.

Only if only like I definitely am not

usually quote unquote on trend.

Occasionally I'm so me that seven years

later it becomes the trend but I am not

trendy. Um so the hi if Lubu comes

calling and says we'd like to do a Lebu

V friends collaboration now that I'm

building this Marvel Pokemon world and I

need to win in things that look like

Leubu. But otherwise, you know, it's

funny. I I get a I just did something

the other day where they were giving me

way too many flowers of like setting all

these like being on trend. And I was

like, I didn't I didn't set that train.

I didn't I wasn't on trend. Me dressing

down and me cursing was just me being

me. And then like the world evolved and

it became a little more common in the

business world. That's not me setting

the trend nor being on trend. That's

just I stepped in [ __ ]

Well, I personally thank you because

hopefully I think you actually started

the trend. So I went from wearing

button-downs and freaking khakis I don't

even own that crap anymore. So I owe you

big time. Thank I really I really am

happy for all of us. Like, and by the

way, this is the weirdest [ __ ] You want

an exclusive, Jay? I've literally had

weird feelings recently saying I want to

wear like a suit and tie proper 1950s

for a year just for the [ __ ] of it, you

know, like just for some fun. Um uh but

no, it it is nice that the casualization

of society has penetrated the work

force. I do think there's some romance

lost in that. You know, I I actually

understand people who put like dressing

like back to back to authenticity. Like

it's authentically running through my

mind that I might just want to do that

for the fun of it when I'm 90 to look

back at that era. Not not for any other

reason. I love the people right now that

are overly dressed because I'm like,

good for you. Like that's your [ __ ]

jam. And in fact, just like tight

clothes and baggy clothes pendulum

swing. I'd be shocked if in 15 years we

don't see a big movement. five years,

nine years, 13 years, a big movement to

proper attire coming back because we've

all got tired of [ __ ] ball caps and

t-shirts and baggie shorts as well. So,

I could see all of it happening.

Well, I'm doubling down. We go men's

warehouse and buying equity in theirs

immediately.

Uh, but you know what you should do,

speaking of this, because it kind of

leads into it. You're you basically have

said out there that social media is kind

of dead or dying. It's really interest

media. So, like if you started an

account today, zero followers, okay, and

it was just you wearing suits like on a

Tik Tok account and you posted videos,

I'm wearing a suit today. Is the world

today because it's now what you call

interest media. Is that going to do

better than people that have followers

of a zillion followers?

It will do better if that human are you

talking about me Gary Vee or me just

like that be you Gary Vee if I wore a

suit or a random person wore suits? Like

who gives a crap? would me for sure

because once you have a platform you

have a platform hence why brand matters

but but anyone like literally a

29year-old listening right now who's

never made a piece of content if it's in

his in this scenario or hers for that

matter soul

this is what's so cool about what's

actually happening that I think a lot of

people don't see

we throw around authenticity and passion

and transparency so much and and often

Unfortunately, the people that throw it

around a lot of times are like the least

authentic.

Yeah.

But what is very clear to me as someone

who I would say is a human

anthropologist and really does spend a

shocking amount of his time watching.

I would say that if it was in my soul

that I like passionately care about

being dapper and I think there's

incredible self-esteem value when I put

on a suit and I go into Superman mode

versus when I'm Clarkhead. If that's my

essence and I can communicate that while

I'm building that account, yes, that

person will crush. If I'm doing it

because I'm listening to this podcast,

I'm like, "Oh, here's an angle."

Right? And I when you're chasing money,

if you're investing in crypto because

you think that's where the money is, if

you're investing in real estate because

you think that's where the money is, if

you're cannabis, uh, collectibles, uh,

social media marketing, influencers, AI,

if you're chasing cuz that's where you

think the money is versus quadruple

downing on what [ __ ] gets you going,

you will be vulnerable. when you triple

down on what gets you going. You know, I

my breakout moment in my career was

giving a keynote speech in 2008 or nine

in the Javit Center and I said, "If

you're a fan of Smurfs, smurf it up. If

you love ALF, start making content about

ALF." At the time, it was about blogging

and doing Twitter. Now, this interest

media algorithm-led social media economy

where the attention of full society is

overscaled on social.

If you love BonJovi

and you just go [ __ ] ham on Bon Joy

content, the fact that in for 15 years

of social, you would have 80 followers

after a year and now the fact that when

I post my third Bonjovi video, it will

find people that have a propensity to

give a [ __ ] about Bonjovi because that's

how deep the AI is now.

That I have 800 followers on that third

post and I'm starting to build my world.

That is a level of opportunity for

society, for happiness and commercial

success. That is a level of nirvana that

I think people cannot see in this moment

where we've decided to cloud social as

bad, not good.

Well, along those lines, and I couldn't

agree with you more that this idea of

interest media that forget about your

follower count, follower account is only

social proof to decide whether or not

you know,

yeah, there's some brand there's some

lingering brand equity on it. I do

believe within a half decade the

following count might not even be

publicly seen. I think it will continue

to diminish in importance in this rise

of AI interest media algorithms.

Yeah. And I and I think that's a good

thing. Um

well I would say well I would say it's a

good thing for day one people,

right?

I would say for people like myself

who've bled for 15 years to build a fan

base, it'd be like email marketing.

Okay. Yay. you know, you spent your

whole life building a million person

email list and now the market says and

Google comes out and says now with

Gmail, everyone has a million. You know,

I'm sure the people that work their

tails off. But I agree with you. I think

merit should reign. I, you know, and I

think I understand what you're saying

and and from a place of people dwelling

that they haven't followed what I've

been talking about for 15 years and they

missed the boat. Good news. You miss

nothing.

Well, along those lines though, because

in marketing there's always this thing

best practices, which is nails on

chalkboard. literally hate the phrase

best practices. I said by the time it

becomes a best practice, it's an

animated piece of crap. Um and and the

problem is with this idea of interest

media instead of social media. If you

try to say what are the best practices

and then you follow them then you're not

going to be playing the interest media

game. Isn't is that I mean do you think

best practice is pretty much crap?

Yeah. Listen, I'm a I'm a fan of where

you're going, I think of this like

imposttor syndrome. Like that term

drives me crazy because we came up with

a new term

for the word insecure.

Yeah.

We put makeup we put makeup on the word

insecure. I think best practices is

makeup on the real world which is you

need to be strategic at all times.

Right.

So I I get where you're going and I

actually am a buyer that once it hits

that status in corporations it's garbage

often.

Every the only reason Vayner Media is

dominating is on a daily basis. All I

care about is the essence of what is the

best things you can do to maximize

relevance and awareness to create

consideration to create purchase and

that I call pack inside of Vayner Media

platforms algorithms and culture. Right?

First you need to know which platforms

have the attention. What's Spotify

versus Substack versus Snapchat

spotlight versus Facebook glue proper

infeed versus Instagram versus Tik Tok

versus Tik Tok shop versus Tik Tok

affiliate versus LinkedIn versus

LinkedIn. Like that is truly what I

think I've committed my career to and

has set me apart. Next, algorithms

within everything I just mentioned and

the 30 other things I didn't mention,

Tik Tok, YouTube Shorts, Twitter,

what how do the algorithms work? How

what creative gets attention? What

formats? What are what are the things

that will work? How important are the

three seconds versus not? A lot of

people became obsessed with the first

three seconds. They don't realize the

10th second has now become uncomfortably

important. Right? Things like that. And

then finally, culture. Do you know

what's going on with Lebu? Do you know

what Cindy Sweeny's going through right

now with her campaign? Do you know, you

know, do you know what's going on with

Aaron Rogers at the Steelers? Do you

understand if Sexy Red and Ice Spice are

as hot as they were a year ago or not?

Do you understand what's going on with

Fortnite and Roblox? Are you aware of

what the number one show is on Netflix

or are you not? Do you know what's going

on with Denim? Are you aware that Gap is

coming back or are you a not? Do you

understand that Kith has become the

establishment and things you know that

are coming up whether it's Mad Happy or

the Nude Project? Like do you know [ __ ]

or don't you? to me. In fact, in our

industry, brand strategists are going to

get replaced by pop culture strategists,

right? Current consumer relevance

strategists. And so that's how I think

about that, brother. So whether you call

it best practices or best strategies or

strategic blueprints or, you know, I

call it, ironically, I call it day

trading attention to some degree, right?

Like to me I'm trying to understand the

framework of pack and I believe that the

liquid deaths and the poppies and gaps

reassurgence and all these things if you

look under the hood they are the people

doing the things I'm talking about and

everybody else is not and that is why we

are seeing catastrophic

and super stupendous remarketing uh

opportunities. When I say remarketing, I

mean not remarketing. I mean market

shifts on who the leaders are, who's

doing revenue, who's declining in

revenue. We're seeing extremes of growth

and declines that we have not seen

historically in Fortune 5000 land

because the game is so complicated now

and most people have no [ __ ] clue. I

I I couldn't agree more. It's almost

like the brands that move at the at the

speed of culture are the ones that

really are getting that that attention.

You know, you can't just just just try

to do all the different tactics. You

like you just rled off a million

different things. Half the people

listening and never even heard of Kith,

let alone know that Kith is now part of

the establishment. I mean, that is how

in tune you need to be, right? I mean,

you need to be in it to be advanced in

all of it.

The end. I I would argue that one of the

biggest things that's going on at Vayner

Media is as we go into 2026, I keep

talking internally with my leaders.

First time I'm saying this publicly, I

want to give you a scoop. Like there's

going to be who are going to be the

winners of the AI era AOS, right? And

all I keep saying internally is like

we're going to be the winner of the AI

era AOS. What do you need to do to be a

great agency in that era? I would say

pop culture strategy is at the tippy

top.

Agreed. That's amazing. Yeah, I listen I

watch way too much reality TV. So I'm

I'm in a good place. So I'm excited.

But you are in a good place. It's funny.

Nema Nema who works at Bayer X director

and strategist and creative you know he

was on a reality show he's deep in the

Bravo culture we talk about all the time

when we look at the metrics like

understanding what's going on with Love

Island the last 90 days and

understanding how to incorporate it into

your ethos whether it's product

marketing comms uh engagement even

something we call Cassie commenting as

creative leaving comments as a brand you

know in certain places on the internet

um was incredibly fruitful for business

results.

Yeah.

And when I say that what I just rattled

off both Love Island deep cut Love

Island knowledge and the concept of Cass

C comments as creative leaving comments

on Love Island,

Yep.

the content as a brand when you know not

just haha but you make a joke that's an

inside baseball love island joke. When I

say that as business impact, it is not

lost on me that 99.99999%

of people in Madison Avenue Fortune 5000

land are not fully like either don't

believe or don't even understand what

I'm saying there. This is the great

opportunity of the Madison Avenue

ecosystem. We are about to reset at a

level that people have no comprehension

of. And the people that are actually

into popular culture, and when I say

popular culture, by the way, I mean

every one of the niches. What do 60 to

80year-old Mexicanamean

grandmas give a [ __ ] about right now? If

you don't know those Nutellas and Nollas

and all those things, like if you don't

know those things, right, then you don't

know how to market to them.

Totally. I I got to tell you, I was

blown away when I saw where I live that

there were Love Island watch parties at

bars and restaurants in person. I was

like, every marketer needs to lock in on

this crap. This is not like just some

show on peacock. This is like cultural

movement here. It is wild.

If you knew like I did, which is why I

did all those podcasts. This is not

where I went with it for me personally.

But if you knew six years ago that

comedians skewing right

were going to become cultural icons, SEC

frat boy like culture. Well, and you had

a brand to sell to 15 to 35 year old

males, you would [ __ ] annihilate.

Yeah. I mean, it's like Hakua, how the

hell it's like if you knew that that

type of person was going to resonate

with America. It's like, yeah, that's

what you need.

Let me take that down a little bit,

though. That was a viral moment, right?

We've seen that before, right? Like

double rainbow, the

Yeah. Cold play, whatever.

Yeah. I'm talking about You know what's

so funny? We just did something that

might help a ton of marketers. me

talking about the overall genre of

southern SEC sorority frat

uh comedians, the Theo Bonds, the

Schultz's like like Shane Gillis. I

talked about a half decade movement

that a brand could really really lean

into.

You talked about rightfully so. I'm glad

you did this about a micro moment of a

trend. Many brands that we work with and

friends that I have that don't work with

me, but I have a lot of relationships in

the industry. They get worried that

everything is a hot tua thing, Gary. I

don't want to follow trends cuz it's

over. I'm like, "No, no. A hua moment to

your point or whatever other moment

becomes the seed of an eight-year

movement."

Right. So, I'm recapping a six-year

movement that has happened

and you're referencing a viral moment

that could have, you know, obviously

someone could have jumped in there

quickly, done something, but they're two

very different things. But unless you

play the hawk to aa thing and understand

the hakua thing, you'll never get the

long-term thing if you're on the

sidelines. Uh, I would I don't know how

to surf or I'm a surfer, but I feel this

could be a good analogy. How the [ __ ]

are you gonna catch the big wave if

you're not in the [ __ ] water trying

to catch like waiting for it and

catching all the little waves?

100%. And they all kind of tie into each

other.

I'm sorry. Hold on. I got a clip that I

need that for my presentation. I like

that. That's it right there. If a

brand's scared because they don't want

to Gary, we don't want to waste our

times jumping on every trend that lasts

an hour. Well, what about when it

becomes the trend

and they marry each other? They're tied

to each other.

They're ti deeply tied to each other.

It's, you know, it's you got to eat the

amuse bouch and the appetizer and then

the [ __ ] main meal and then [ __ ]

let's have some dessert and then [ __ ] if

it's going well like some after dinner

drinks. But like, you know, like da da d

d d d d d d d d d d d d d d d d d d duh.

So like I don't understand I do

understand actually it's we started this

podcast this way. The last 70 years of

business in marketing land on Madison

Avenue, we have used good working media

dollars to disguise bad creative, but we

couldn't see it because it was

predominantly done on television and on

billboards and in print. And now we live

in an era where we can see it. And man,

does that need an adjustment.

Wow. That is um I think that's so

powerful for so many people to hear. So

I got one last question. I'm going to

lose my entire audience, but I mean we

grew up we're same age. Uh I grew up in

Long Island and moved down to Florida,

but I know you're a huge Jets fan.

Hopefully they have a good year. Last

year was brutal.

Uh but Knicks 1994.

Yes.

New York Knicks.

Um I want to know and that was brutal

losing that game seven losing that

Houston Rockets. But my guy on that team

was Anthony Mason. I mean were you just

an allout like John Starks or Euing guy?

Like who was your Knicks guy back in the

90s? I was your guy.

So, let me break this down cuz now

you're just really making me happy.

Couple things. I was I was a senior.

Were Did you graduate high school? What

year?

94.

Me, too. So, you and I lived the same

[ __ ] life.

Yes.

It the basketball gods couldn't have

been nicer to us.

Yeah. Amazing.

The Knicks during our high school years

were [ __ ] awesome. And we were

building up to this crescendo moment of

94.

Jordan at MSG. Amazing.

Couple things. So to answer you

directly, it is Patrick Euing. I will

die on this hill. I hate how much Nick

fans did not appreciate him enough.

Yes.

To your point, my obsession with Anthony

Mason, he made all of us little white

guys feel tough.

Yes, that's true.

Like I shaved words into the side of my

head. That's how much I like Anthony

Mason.

Of course we like Starks, but I'll tell

you a deep cut that you're going to

love.

Oak Tree.

Well, of course. Of course. I'm giving

you a deep cut. When we got Xavier

McDaniels.

Oh yeah. X-Men.

When that happened, I walked through the

halls of my high school like this for

weeks.

I love it.

Be the X Factor. I went up to all my

[ __ ] bandwagon Bulls fans and they

were everywhere.

I love it.

[ __ ] losers that lived in New York

and New Jersey and Long Island who were

Bulls fans because they were so insecure

and not capable of being winners by

themselves. They had to drift off the

equity of a team in Chicago to feel like

they were a winner. These [ __ ] [ __ ]

faces.

I went up to all of them sophomore,

junior year and being like, he's the X

factor. We couldn't get over to Jordan

Hump and then, you know, look, game six

was devastating obviously.

Yes.

With Nick's horn uh Rockets.

Yeah.

But game seven, so we lose that game. As

you know, it was a nip and tuck game and

we could never get there, right?

Yeah.

I cried. I was se 94. I was seven. I was

18. I was 18 years old. I cried.

And I mean cried

for three straight hours

in my bedroom after we lost game seven

in a I've only I mean I cried like a

sevenyear-old boy.

Yeah.

And honestly like even right now you can

see my energy has gone way down. Like

it's in the pit. Like I feel like I'm

there right now. It was devastating.

It was brutal. I mean, brutal. I love

that team. I love that team with a

passion. All of them. I mean, every all

of them.

Derek Harper, Ronaldo Black.

Oh, yeah. Charles Smith. I even love

Trent Tucker used to like do the

three-point contest and crutch it. You

know,

that was earlier, but that was great.

Those earlier guys, Johnny Newman,

Strickland, those guys, you know, Kenny.

Yes. Oh, Kenny Sky. Love those guys.

Uh, anyway, we've This has been amazing.

Incredible. Uh, I'm a bigger fan of you

now than even before. Uh, everybody go

out there. If you haven't bought

already, buy Day Trading Attention. I'm

not just saying this cuz he's here. I'm

telling you, this thing breaks down

every kind of content format. It is

incredible book, Day Trading Attention.

Go out there and get it. Gary, you are

awesome. Thank you for doing this and

appreciate a lot of fun. I wish you

well.

[Music]

Key Vocabulary

Vocabulary	Meanings
marketing /ˈmɑːrkɪtɪŋ/ B2	noun - the action or business of promoting and selling products or services
sales /seɪlz/ A2	noun - the exchange of a product or service for money
branding /ˈbrændɪŋ/ B2	noun - the promotion of a product or organization through advertising and distinctive signs
content /ˈkɒntɛnt/ B1	noun - satisfied or complacent
ad /æd/ A2	noun - an advertisement
event /ɪˈvɛnt/ B1	noun - a thing that happens, especially an important one
amplify /ˈæmplɪfaɪ/ B2	verb - increase the volume of sound, especially using an amplifier verb - to make something more noticeable or significant
brand /brænd/ B1	noun - a type of product made by a particular company verb - to associate a product with a specific identity or image
creative /kriˈeɪtɪv/ B1	adjective - relating to or involving the use of the imagination or original ideas to create something
attention /əˈtɛnʃən/ A2	noun - notice or concentration
convert /kənˈvɜːt/ B1	verb - change or cause to change in form or character
audience /ˈɔːdiəns/ A2	noun - the assembled spectators or listeners at a public event
organic /ɔːrˈɡænɪk/ B1	adjective - relating to or produced by living organisms
direct /dəˈrɛkt/; /daɪˈrɛkt/ B1	adjective - moving in a straight line without deviation verb - control the operations of
give /ɡɪv/ A1	verb - freely transfer the possession of something to someone
attribution /ˌætrɪˈbjuːʃən/ C1	noun - the action of regarding something as being caused by a person or thing
trend /trɛnd/ B1	noun - a general direction in which something is developing or changing
algorithm /ˈælɡərɪðəm/ C1	noun - a process or set of rules to be followed in calculations or other problem-solving operations