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[Music]

POV Day in the Life $100 million

CEO I'm not even super rich but I'm at a

point where I don't have to do these

things it's like business advice in in a

sauna you know you do entrepreneurship

or you have jobs so you can create a

lifestyle if you're worried about the

day-to-day of your business there's

probably some core issues holy

distractions I'm distracted as

am I doing what I really want to do

or is it because like I'm chasing like

more recognition or more fame or more

money dude I'm tired I'm

starting to get stage fright from

expenses how do I say this without sound

like a total dick kids these days don't

want to be

rich all right I think a lot of times I

we wake up and I'm like okay we have to

go we have to go or well hurry the hell

up think of having a little more

patience that's my word of the Year and

I love having nothing from like when I

wake up until noon and that is such a

luxury and it's just a really nice time

to be like okay is there anything I have

to get done or want to get done that's

outside of the norm or just really let

me relax into the day how do I say this

without sound like a total I'm not even

super rich like I'm trying to also buy a

car today for my wife but I'm at a point

where I don't have to do these things so

it's like what do you really want to be

doing and I think this is how all of us

live the lives we want to be living

where it's do the thing you actually

want to be doing but it's like making

content I think this is where we get

fued up just cuz like you're like hey I

want to make content cuz I like sharing

what's going on and then it's like well

we have to do the content that's going

to get a lot of views and I just I'm not

as excited to make that video today and

you have to balance what you want to

make with what people want to watch I do

love making content I think it's just

being like okay you want to make this

content or is it just cuz you you have

to make it or you're supposed to make it

and so I I try to tell myself to just

listen to that voice and tempting right

because you want the money or you want

the views but I think the more that you

just stay true to that the better you'll

feel and if the views come great and if

not you still at least feel good about

what you're doing but let's go let's go

chill on Thea dude I needed like a

little chill

sash it's like business advice in in a

sauna

I wasn't really looking forward to

making this video uh and then I was

supposed to make another video and then

have a podcast and it's just like why

you do entrepreneurship or you have jobs

so you can create a lifestyle I wanted

to just come like relax just like let my

mind be empty not have technology not

have to do video not have to go into

appsumo meetings I think it's tough when

you wake up and it's like I got all this

to do I'm on the phone some slack

thing happened an email thing happened

this thing went out and it wasn't

correct and you kind of just get riled

up at least I do

and so again my word of the year is

patience so trying to just like let's

come in let's be patient on these things

and then kind of in a woooo way reenter

the day and then uh come back I don't

know you just I feel brighter what do

you really want in this life how do you

really want your days to be and be okay

if if it's not what others want and if

it's not where you want to be just start

planting the seeds today to get to that

point you know I think people miss that

in businesses like absum was 15 years

it's not you know it's it's now in high

school hating its daddy you can't force

a dream onto someone else dad and so be

patient that your business takes time to

mature you know what it is things take

maintenance and I think we forget that

sometimes our body takes maintenance

your house takes maintenance and your

business takes

maintenance I would say my job at

appsumo is to help make sure that the

people working there are living the

lives they want to live and I think I

used to feel guilty like oh I should be

at the computer working and I should be

doing this like no I want to live how I

want to live and within the rest of the

company I want everyone else feeling

that way too uh that those are my my Ona

thoughts of the day is just let go of

the attachment of these accomplishments

or these identities we think of for

ourselves versus what we really feel and

what we're aware of in a wake with

ourselves and then secondly uh just be

grateful and and help all the people

that are helping you live your own great

life too I wanted to just call out so

there's a lady back here helping with

the

pool shout out to her it kind of just

makes me realize like we all need people

to help us in our lives whether it's to

coach us or support us or maybe you hire

them to do things for you and so uh

sometimes it's just I think that's a lot

of SE stuff it's like where are you

going and how can you find other people

to help you do those things so just want

to thank all the people I don't know

where she went helping do things uh in

my life how do my goals align don't look

at me private all right next up uh

because my wife wants breakfast and I'm

doing it's cool I want to prioritize my

family so I'm going to be cooking her

some eggs toast uh and some

fruta how does this make me feel makes

me feel like I'm prioritizing what I

said I'd

prioritize and taking care of my family

makes me feel good about myself like I

think we can all do these things like it

doesn't you can either make breakfast

for someone you can call someone but I

think it's like one of the things that

make you feel

selworthy people might be wondering like

Hey how do you know how suumo is doing

and I would say when you get to higher

levels of your business you don't

necessar if you're worried about the

day-to-day of your business there's

probably some like core issues to really

focus on one of the ways that helps me

at least at that cuz I go in slack and

we have a thing called daily pulse and

so we can share some of the numbers

blurred out and so even from far away

just even look far away you see how

there's like green check marks I just

come to basically make sure it's like

everything on track or not and if if

there's yellow or red I'm going to go

talk to the the person who owns those

numbers uh and say hey is everything

okay and if not see what's going on if

I'm worried about day-to-day like who

the people are or how the numbers are

doing there's something core that needs

to be worked out in the business that's

why really haven't even checked in or

really gotten too involved in abso just

yet I'm G to do my journaling uh and

then I'll start getting into some of the

prep for the abso town hall and checking

in on things for

[Music]

absum I'm going to get into writing when

I start writing I don't do anything also

Isaac is here with me I'm writing out

what's been happening really proud of

myself for not doing extra filming today

which is ironic given this is the film

also for pausing the podcast that I

didn't want to go out need to make sure

it doesn't wear out the team but it's

also good to be aligned and check in

with how I'm feeling happy I talked to

my mom in the morning always plus it is

a check-in but that's what she needs and

I can do a better job of asking her

what's going on in her life busy day

with doctors yesterday definitely miss

having the assistant do some of this

work definitely want to get a executive

assistant or personal assistant to

support a lot of the basic things that

I've been doing around the house and

scheduling way to take your power back

do the content and videos that you want

to be doing which videos are those how

we launch Bree do which is on track for

seven figures my skincare routine Day in

the Life videos like this one how are

you investing in app sumo's future I'm

excited for Neville's bachelor party W

woop proud of you for being more mindful

about my own weight and working on it

day by day exercise mindful eating and

consistency is the solution for the

results you want in business same for

the relationship maf's car is kind of a

lot of money at $77,000 it is not cheap

at all she's going to love the car worst

case scenario we sell it and lose 10K

will I notice the money when it's gone

no this is die with zero man just

definitely need to support on the taxes

and the accounting side personally feel

like not as present are available to do

those things in those areas I love the

sway of our tree in our backyard so cool

to Tri spread roots and with maintenance

still grow and get bigger I don't mind

these point of view videos it's very met

I'm writing about it that's okay they

have to record four sometimes and just

dial it in things I'm looking forward to

this week ride with Ian massagi appsumo

H2 meeting and my wife pregnancy class

and nightly walks all things good #

morning Pages now we're going to go

upstairs do a little bit of prep work

for the appsumo meeting finish up the

million dooll weekend videos I might

take a break and play Pinball and then

go for a walk and then get back into the

appsumo

meetings oh this is cool just got a

podcast request to go on Masters of

scale with Reed Hoffman yes that is sick

Reed Hoffman is the founder of LinkedIn

he was an early investor in Facebook

he's literally a legend in Silicon

Valley super fire that that's a huge win

I think what's been interesting is like

chasing versus being with making content

and getting on shows and you know having

the

book come out where am I doing what I

really want to do or is it because like

I'm chasing like more recognition or

more fame or more money you know what

kind of content would I pay for us to be

making and I think those are that's an

easy way to kind of think about these

things when people aspire to run a

million dollar100 million $10,000

business whatever size it is I think you

have more satisfaction and more success

when you're just clear with what parts

you really enjoy and staying true to

that throughout the process because I do

think over time you start doing the

stuff and you're like man I'm not

enjoying any of it and so it's something

I have to kind of keep coming back to

myself on it's a nice feeling like

saying no to something which keeps me

open to available to have something like

this come up so that that's definitely

um super nice it's very exciting like

someone wrote an email saying thank you

for million doar weekend can we chat for

15

minutes holy distractions I'm distracted

as I don't know if you expect CEOs

or people that are doing things to be

distracted but we like to be distracted

it's important not to guilt yourself for

it I think if you're not accomplishing

things or your whole day feels like this

I think once in a while that's actually

okay but if your whole day whole weeks

whole months it feels like you're just

constantly distracted doing uh not

moving in a direction you want or not

accomplishing the things you want uh

it's good to just kind of like double

check yourself with that be aware wake

up and think okay are there any changes

I want to make here uh that's not

helping me do the things or get to the

places I want to be

[Music]

going another hack learn how to tie

faster if you think about where you

start everything like your bed is where

you start your computer is where you

start your hands are where you start I

think people are trying to learn like

for new tools and I mean appsumo we're

the number one place to help sell tools

so I think it's how do I learn how to

use the tools more effectively and and

think about where you're spending a lot

of your time typing writing maybe

reading maybe using your trackpad and

there ways that you can learn how to use

them more

efficiently all right I am reading an

app Sumo email this is a product called

Eureka research topics valid ideas

create books so one thing I think about

when I'm like checking out our emails

and reading this kind of stuff is are

you tasting the soup if you're making a

service if you're making a product if

you're selling digital whatever it is if

you're making YouTube is are you

watching your stuff so for me I like

watching my own stuff I like reading

appsumo emails and pay attention when

you're zoning out pay attention when

you're not paying attention and that'll

kind of show you some areas that you can

work on in your business if you are

paying attention go be a customer of

your business and I think you always

kind of find out new things versus as

you get further away or as you grow

businesses you kind of get disconnected

sometimes from your customers or your

partners uh and this is a nice way for

me to make sure that I'm staying

connected to what appsumo is doing

[Music]

we have a town hall in 20 minutes so I

was reviewing the entire agenda if you

think about it it's like 100 people

times their hourly like that's that's a

very expensive meeting that we're doing

so we want to make sure that the the

agenda is super dialed in I'm going to

go for a quick walk before the meeting

uh and a lot of great stuff comes that

it's also just being relaxed every day I

I appreciate not having to be stressed

or like full on 100% go and so this is

this is behind the scenes of what I I

spend my day doing

I try to get the hell out of the house

all the time you know you especially if

you work from home you're it's

definitely like okay I'm here I'm here

I'm here I need to get the hell out of

it I was kind of just thinking about

like if people see the POV they're like

you looked over agendas you double

checked some numbers and you didn't

really do anything today a lot of my job

is okay have we set up a vision for

appsumo yeah be the number one place to

distribute tools for solopreneurs so we

have this like tons of cool stuff we're

thinking about for the next few years do

we have a super clear plan for the

quarter yeah do we have most of the

right people in place yes and so a lot

of my my time is not necessarily dealing

with the day-to-day or the month-to

month it's more of like the quarter or

the year or the few years and so my day

is just kind of making sure everything

is is on the right track and um a lot of

my day now is like creating content that

helps build awareness for appsumo and

then also hiring some of the new

Executives within marketing within

Finance where there's some gaps within

helping run appsumo it's kind of my

sweet spot it's my dream like I like

making content I like marketing I like

promoting I like what we get to do at AB

suumo and the amount of involvement I

get to have so I don't know it was just

interesting to reflect that when you

hear this when people talk about it

like the CEO sets the vision the CEO

hires the team you're like dude what are

you talking about aren't you working cuz

I think when you're starting out you are

doing all these things and you're like

what do you mean you you you just set

the vision you choose the players you

Cho you know and you you let them do

their their execution you don't really I

think it's hard to really connect or

grasp that I've been really trying to

extricate myself from day-to-day of the

the business and I like the Cadence of

it and kind of part of my job with all

of it is just like making sure the

people are happy you know make sure

you're you're happy make sure your team

is Happy make sure your customers and

partners are happy so what we have we

have the town hall meeting from 3:00 to

4: I get a 30-minute break then I meet

with my business partner we meet every

week twice a week so I have 30-minute

chat with him then we go meet with a

potential nanny for an hour at a coffee

shop then we go to a SAS Meetup so it's

uh with a bunch of different SAS

creators that's where we promoted

appsumo and then that's State and then

I'll come home here and have dinner

definitely is picking up in the

afternoon that's why I like kind of like

a slower quieter morning a lot

of are you there whose music is

that that was my regone apologies not

apologies

actually how's everyone else doing so I

am being filmed we're doing like a

appsumo POV video Isaac come come say hi

this is

Isaac you seen at our event so he's

filming it's our town hall it's like 70

people all our meetings are optional so

if people don't think people should come

we just don't make people come if you

don't see people especially when you're

doing remote culture it's nice to have

like the connections and people talking

about different things so this is that

moment once a month to bring everyone

[Music]

together so we just did the town hall

pretty good there's some things that

happened for honest like we're hiring

new people that I wasn't informed of

which part of abso values is ask for

forgiveness not permission so I do

things where I want people to just do

what they want and then I'm like why did

you do that so you have to be mindful

what you're conditioning people on like

if you get mad or you say hey why did

you do that they're going to be then

timid to do those things so um we're

hiring two new roles and so I just asked

uh our chief operating officer I said

hey like just curious like how did we

make that decision and so she gave me

the information and then she said yeah I

think I should have just shared that

with you and the rest of the leadership

team in the future and I was like

great cuz when she actually explained it

it was totally made sense and I love

that she took the initiative like that's

what you're looking for you're looking

for leaders to lead and so she was doing

that and it was an amazing uh initiative

I think maybe two years ago Noah would

have just jumped on her like don't ever

do this why did you hire someone and

just kind of run really fast in the

wrong direction versus trying to pause

and really understand it now quick chat

with my business partner we talk twice a

week every single week in the past we

used to not do this and uh we always

would feel disconnected Ed and then I

would get mad at him and we wouldn't

know what's really going on and so it's

just it's a way to check in there's no

official agenda it's just like hey how

are you doing good do you need help with

anything any problems how do you think

the business is doing a lot of times

it's not the formal stuff that makes a

difference it's kind of the Casual

check-in hello uh that you can have big

impact on so it's that and uh yeah been

overall good

[Music]

day yeah I think it's going to be good

it's it's interesting like today I was

just like oh I'm not

like in a bunch of meetings today was

nice good yeah

you yeah it's been um pretty good good

Bal good Focus

time chat is great it's just like a

check-in I mean I think the big takeaway

from that which was interesting I think

sometimes in these business meetings

it's like CEO talks to the person the

person like reports in and is my partner

but too with all the meetings how do you

make it two-way streets so you're kind

of having communication back and forth

uh about hey how are things here's

what's going on with me and here's

what's going on with you think about

sharing so instead of asking how

someone's doing share how you're doing

and then ask them how they're doing I've

always found that to be a really good

approach uh and then lastly in our town

hall with everyone it was cool that so

many people have worked here for so long

we have a lot of people with over 5

years of being at appsumo to me that

makes me so proud to create a company

that I want to be at and that so many

other people are excited to to be there

so sometimes I I have to warn people

when they're applying for jobs I'm like

you might actually like it here you see

people we we that hire and they do like

one year stints they come to have and

they just like kind of like stick and uh

that always makes me feel very proud a

few moments later dude I'm tired

that's funny cuz the morning was like

chill and then I think like around like

12ish or so when we finally started

dialing in it was like back toback

Non-Stop and I I think like any athlete

or professionally or whatever it's like

you do your thing and then you rest and

you do your thing and you rest and we're

not in the afternoon but I appreciate we

had a slower morning but yeah it's

definitely hectic and excited to go see

the nanny person potentially and then uh

meet some Partners I'm going to be

taking my scooter shout out to my vesa

boys out there uh scooter gang bang

bang all right we're out here filming

got Isaac the videographer tailgating me

scooter life is dope I don't care what

anyone says man I love this scooter

life so we don't have to fil but I'll

just give you a quick Insight my wife

wants to go back to work someone to help

coaches about how to have the kids

someone to help around the house someone

to make our life easier uh so we've been

interviewing a bunch of different ones

and somewhere kind of final stages but

definitely you know sensitive to have

someone in the house we're new parents

so think be also good to have some kind

of Abita some Grandma support in the

house so that's what we're doing here

the N is cool she's you know super

experienced has a lot of things but I I

think what I noticed today is I'm

starting to get stage fright from

expenses you know the nanny 50k about to

buy my wife potentially a $75,000 Range

Rover and I'm like ah do we really need

these things like I know my wife's happy

with the Honda we can have our moms come

and help out with the baby but

definitely like you know we're about to

drop

$120,000 kids are expensive I've got to

make a lot more YouTube videos I think

is what I'm learning today I think it's

going to work out great and if it

doesn't fine we're going to learn and

keep evolving but I'm also trying to be

mindful like we make money uh to be able

to either have more time or make our

life easier and I think both these

things will be great for my wife uh both

these great for wife and and great for

our new family uh so now we are heading

out I'm late uh but we're going over to

an appsumo meet up with a bunch of our

partners honestly sometimes I I I get a

little hesitant cuz it's it's a lot of

people who know who I am and I'm like

okay I just want to be home with my with

Isaac the videographer or with my wife

or with my friends but a lot of times I

go meet super cool people and I'm happy

I went it's just getting there in social

events sometimes is the introverted kind

of like energy stuff coming out I'll see

you there

[Music]

good this is all the people from saso

yeah it's all people from SAS

yeah name company City if anyone could

spell this beckan let's do an all right

let's go come on in let's just follow

him POV it POV

it it's so cool to come and and see all

these people that are excited about

about the things that we're working on

as excited as we are and it just makes

uh it makes me happy it feels surreal

cuz that wasn't the plan the plan was

can I make a few bucks promoting cool

deals and be able to travel the world my

way it's it's amazing how far it's come

uh it's definitely beyond my dreams with

appsumo it's so cool there's people

literally around the world that have

made cool software products and we get

paid to help promote that and then our

customers like buying those deals and

it's special to be able to impact

people's lives whether they're buying

the products we're promoting or it's the

partners that we helping you know change

their lives by promoting their business

being able to just know that we've been

a little part of helping them succeed in

in the businesses that they've been

creating I think that's the part of

appsumo in my whole journey whether it's

the book million dollar weekend or

whether it's this event or whether

appsumo in general if people have done

cool stuff how do I help them promote it

or how do I help people do their own

business and and that's what bringing

people together for this event and and

running our business is all about it's

it's interesting you do these internet

businesses and they get to sizes and you

you know you you you never really get to

meet some of your customers or your

partners and as you know so coming to

something like this where we hosted the

event it was nice to be able to connect

with a variety of people we connected

with old people that used to work at

appsumo and sumoi connect people who

bought our recent business sumo.com they

actually literally the new acquir was

here uh people like younger kids these

like 19 and 20-year-old kids I'll call

out their company it's called Zealot

they're like oh we know you from

YouTube we know your stuff I'm like yo

y'all are the Future these guys are like

starting hustling like crazy uh

definitely like the younger hungry rer

generation you know they got the energy

but maybe not as much the experience

just yet kind of it feels like me 20

years ago I will say so many times I've

met people at events like this um

magically you meet someone and like I

had a dinner with Mark Manson years ago

and end up you know kind of becoming

friends you know recently this is POV a

day in the life of a $100 million CEO it

started in the morning what did I even

do today I'm curious what people think a

day is like someone put out a video

recently about a day in life of a

million where they hung out with me for

a day no one watched it and it made me

think kids these days don't want to be

rich I like this kind of content because

it's literally my day and it shows

people it's possible I I think one of

the cool things you can be like holy

I'm going to work hard when I'm 20

or 25 or 30 or 35 or 40 or 45 or 50 and

then you build it up over time you hire

enough people you can actually spend

your day really ideally how you want it

and you don't need to build a $100

million year business to do that and and

also when I started this whole thing my

dream was not to have parties and do any

of this it was to make a few thousand

bucks a month promoting software deals

so it's been a true dream and I think

maybe another video in the future about

like how do I how have I chosen these

industries that have really expanded so

much and then we've got to be a special

part of it you know we're evolving

people we're we're out here figuring out

life uh doing our

best what do you all think about my day

running a $100 million a year company

that's appsumo

docomo below and if you want to check

out another really really interesting

story about an entrepreneur who makes a

$100 million a year yes and an honorary

billionaire check out Bill Perkins he's

also written die with zero my favorite

book and business check it out right up

here Uncle Noah loves you and I'll see

you out there pew pew

Key Vocabulary

Vocabulary	Meanings
run /rʌn/ A1	verb - to move quickly on foot verb - to manage or operate
business /ˈbɪznəs/ A1	noun - a company or organization
create /kriˈeɪt/ A2	verb - to make or produce something
lifestyle /ˈlaɪfstaɪl/ B1	noun - the way someone lives
distracted /dɪˈstræktɪd/ B1	adjective - having one's attention diverted
recognition /rɪˈkɒɡnɪʃən/ B2	noun - the action or process of recognizing or being recognized
expenses /ɪkˈspɛnsɪz/ B1	noun - costs incurred
patience /ˈpeɪʃəns/ B1	noun - the capacity to accept delay
content /ˈkɒntent/ B1	noun - information made available by media
balance /ˈbæləns/ B1	verb - to offset or compare
brighter /ˈbraɪtər/ B2	adjective - more optimistic or intelligent
maintenance /ˈmeɪntənəns/ B2	noun - the process of preserving a condition
prioritize /praɪˈɔːrɪtaɪz/ C1	verb - to rank something as more important
extricate /ɪkˈstrɪkeɪt/ C1	verb - to free oneself from a difficult situation
conditioning /kənˈdɪʃənɪŋ/ C1	noun - the process of training or accustoming
mindful /ˈmaɪndfʊl/ C1	adjective - being aware or conscious
surreal /səˈriːəl/ C2	adjective - bizarre or dreamlike