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台灣的量販店全盛時期 00:00
同時存在超過10個以上 00:01
不同品牌的量販店 00:03
其中有些來得快 00:04
走得也快 00:05
今天就讓我們一起搭上時光機 00:06
回到那些已消失 00:09
卻仍讓人念念不忘的量販年代 00:10
看看它們如何誕生如何輝煌 00:13
以及又是怎麼一步步走向歷史的 00:15
萬客隆 00:18
可是台灣量販店的開山祖師爺 00:21
1989年 這家來自荷蘭的Makro量販店 00:23
正式登陸台灣 00:25
第一家店就開在桃園八德 00:27
當時的台灣人 00:29
根本沒見過這種購物模式 00:29
竟然要辦會員卡才能進去 00:31
當年 00:33
能拿到萬客隆會員卡可是很威風的事 00:34
必需要有營利事業登記證才能辦卡 00:37
一般人沒有卡還進不去呢 00:40
走進萬客隆 00:41
彷彿走進一座巨大的貨倉 00:42
貨架堆得像小山一樣高 00:44
大包裝商品讓人買到手軟 00:47
在那個傳統市場 00:49
和小雜貨店當道的年代 00:50
突然出現一個像倉庫一樣大的賣場 00:52
裡面什麼都有 00:55
而且價格超便宜 00:56
當時萬客隆最有名的就是那個手扒雞 00:58
還有第一次讓台灣人認識 01:00
品客洋芋片的地方 01:02
就是這裡 01:03
最特別的是 01:04
萬客隆禁止12歲以下的小孩入場 01:05
爸媽逛賣場前 01:07
得先把小孩寄放在門口的兒童遊戲區 01:09
不少人仍記得 01:11
小時候被丟在萬客隆門口遊戲室 01:12
等大人的回憶 01:14
萬客隆全盛時期全台開了12家店 01:16
最厲害的時候一天營業額可到4500萬 01:19
然而好景不常 01:22
在經營14年後 01:23
它於2003年突然宣佈全台門市停業 01:24
為什麼這位量販始祖會黯然謝幕呢 01:28
主要是地點太偏僻 01:30
加上會員制門檻 01:31
萬客隆當年為避開法規 01:33
只能開在工業區或郊區 01:35
剛開始獨家經營時 01:37
大家還會專程開車去 01:39
後來 01:40
有家樂福大潤發等免會員卡的勁敵 01:41
開到市區方便地段 01:44
萬客隆偏遠的據點就漸漸吃虧了 01:45
再加上不能帶小孩逛 01:48
這點直接勸退了一堆家庭客 01:49
逛個大賣場還不能帶小孩 01:51
實在很不方便 01:53
久而久之 01:54
家庭主婦們就改投別家量販的懷抱 01:54
就這樣昔日輝煌的萬客隆走入歷史 01:57
但當年全家大小週末開著車 02:00
拿著會員卡大肆採買的情景 02:03
仍是許多人難忘的童年回憶 02:05
特易購 Tesco 02:08
是來自英國的全球第三大超市集團 02:11
這家英國零售龍頭 02:14
在1998年進入台灣市場 02:15
當年特易購放話 02:17
5年內要砸250億元開設20家分店 02:18
氣勢如虹 02:21
一開始特易購也真的開了不少家店 02:22
從桃園經國路 中壢 02:24
到台北 三民 新店 台中 台南 02:26
都能看到特易購招牌 02:29
他們甚至引進了24小時 02:30
不打烊的營業模式 02:32
成為台灣量販店史上的創舉 02:33
特易購的賣場風格偏向歐式 02:36
本土化商品也兼具 02:38
據說還帶來了一些英國自有品牌商品 02:40
讓台灣消費者大開眼界 02:43
感覺在自家附近 02:45
逛了一間小型國際百貨 02:46
然而特易購在台灣的日子並不長久 02:48
或許是市場競爭激烈 02:51
又或者水土不服 02:53
整體業績未達預期 02:55
短短7年後 02:57
在2005年 特易購決定撤出台灣 02:58
將在台灣的6家量販據點 03:00
以1.32億歐元賣給了家樂福 03:03
有趣的是 03:05
這筆交易還伴隨一項交換條件 03:06
家樂福同意把他們在捷克和斯洛伐克 03:08
的15家門市轉讓給特易購 03:10
等於兩大零售巨頭在國際間對調地盤 03:13
隨著這樁交易案完成 03:16
特易購的招牌自此在台灣消失 03:18
台糖2001年成立量販事業部 03:24
想要從傳統的糖業轉型到零售業 03:26
台糖的第一家店在高雄楠梓開幕 03:29
營業面積有6000坪 03:31
靠著國營企業的光環 03:33
台糖量販巔峰時期 03:34
全台開出了5家大型量販賣店 03:36
及7家超市 03:38
共計12個據點 03:39
台糖量販最大的特色 03:41
就是主打台糖自家產品 03:42
像是台糖的豬肉台糖的冰品 03:44
台糖的健康食品等等 03:47
每次逛完還能在美食區大快朵頤 03:48
對南部不少家庭而言 03:51
週末全家開車到台糖量販採買 03:53
然後吃美食換贈品是美好的回憶 03:55
大家最念念不忘就是經典熱狗 03:58
結完帳就是要去美食街吃熱狗 04:00
台糖量販 04:02
帶給消費者親切又實在的感受 04:03
然而面對家樂福大潤發 04:06
以及後來崛起的全聯等連鎖業者 04:08
夾殺台糖量販從2011年起連年虧損 04:10
從2011到2017年 04:14
台糖量販累計虧損高達24.3億元 04:16
最後在2019年6月16日 04:19
台糖量販正式走入歷史 04:21
所有門市都被家樂福接手 04:23
雖然如今招牌換成了家樂福 04:25
但有些老顧客 04:28
到現在還是習慣喊那幾家店叫台糖 04:29
很多南部的朋友都說 04:32
台糖裡面的熱狗特別好吃 04:34
變成家樂福之後就再也吃不到了 04:36
懷念當年用點數換糖果的美好時光 04:38
台糖量販雖然落幕了 04:41
留在大家記憶中的卻是滿滿的人情味 04:42
頂好 Wellcome 04:46
頂好可是台灣超市的鼻祖 04:49
1971年 04:51
台灣第一家採用超級市場方式經營的 04:51
頂好超市在台北忠孝東路開幕 04:54
是由工商界人士李鴻文等人投資的 04:57
頂好超市不只是賣東西而已 04:59
它還設有頂好點心城 05:02
頂好咖啡廳頂好保齡球館 05:04
跟頂好兒童遊樂場 05:06
頂好商圈也因此得名 05:08
成為台北東區發展的起點 05:10
從那時起 05:12
頂好陪伴台灣人度過了三十多年的歲月 05:13
一度在全台拓展到超過200多家分店 05:15
頂好走的不是量販店路線 05:18
而是深入社區的超市風格 05:20
店面不大 05:22
卻五臟俱全 05:23
頂好招牌上那醒目的紅黃Logo 05:24
門口常貼滿當週特價海報 05:27
踏進店裡 05:29
熟悉的廣播聲此起彼落 05:30
配上空調 05:32
混合著蔬果和現烤麵包的氣味 05:32
這些都是頂好給人的親切記憶 05:35
對很多家庭主婦而言 05:38
每天推著購物車在頂好採買是日常 05:39
對小孩子而言 05:42
跟著媽媽去頂好買菜 05:43
最開心的 05:44
就是到收銀台旁拿一顆糖果或貼紙 05:45
頂好超市在2000年代前期 05:48
一直穩坐超市龍頭 05:50
不過隨著全聯等平價超市崛起 05:51
競爭越發激烈 05:54
2020年時傳出震撼消息 05:55
家樂福集團將收購頂好超市 05:57
消息一出 06:00
不少人既驚訝又感傷 06:01
畢竟頂好開創的社區超市時代 06:03
曾是大家的日常 06:05
昔日熟悉的頂好招牌陸續撤下 06:06
取而代之的是家樂福的新招牌 06:09
2021年 所有門市都改為家樂福 06:11
那個經典的紅底黃白字招牌 06:14
就這樣走入了歷史 06:17
大潤發 06:19
1996年 06:21
潤泰集團總裁尹衍樑創立大潤發 06:22
1997年 第一家店在桃園平鎮開幕 06:25
大潤發的經營理念 06:27
06:28
融合傳統市場的新鮮量販店的實惠 06:29
跟百貨公司的舒適便利 06:32
當時正逢量販店戰國時代 06:34
06:36
本土超市業者紛紛投入大型賣場 06:36
大潤發憑藉著本土經營優勢迅速擴張 06:39
全盛時期全台開了24家分店 06:43
年營業額超過新台幣400億元 06:45
從生鮮菜肉民生雜貨 06:48
一路買到家電寢具 06:50
一站購足 06:51
大潤發給人的印象是東西齊全又平價 06:52
經常推出促銷保證低價 06:56
紅通通的特價海報隨處可見 06:58
營造出熱鬧的購物氣氛 07:01
不少人回憶 07:02
每逢過年節慶去大潤發採買年貨 07:03
總能感受到滿滿年味和人潮 07:06
那種熱絡的場景至今難忘 07:08
然而 07:11
2022年全聯福利中心宣布併購大潤發 07:11
隔年決定將大潤發品牌 07:14
正式更名為大全聯 07:16
消息傳開 07:18
不少老顧客直呼不捨 07:19
畢竟大潤發陪伴台灣人 07:21
度過了將近20年的購物時光 07:22
而且大潤發不管是價錢及品質 07:25
都不輸家樂福及全聯 07:27
收掉實在可惜 07:29
2025年 大潤發正式走入歷史 07:30
原有門市全數改為大全聯 07:33
大潤發最終也成為時代的眼淚了 07:35
這些走入歷史的量販店 07:39
每一家都參與了台灣消費文化的變遷 07:40
雖然它們的招牌一一被拆下 07:43
但那些假日全家出門採買的熱鬧景象 07:45
推著購物車穿梭在明亮賣場的畫面 07:48
永遠留在我們心中 07:51
如果 07:53
你也有在其他消失的量販店的回憶 07:53
歡迎在留言區分享 07:56
也別忘了訂閱按讚分享 07:58
讓更多人一起 08:00
重新找回屬於台灣的量販時代 08:01
我們下期再見 08:04

– Bilingual Lyrics Chinese/English

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[English]
The heyday of Taiwan's hypermarkets
At one time there were over 10 different brands operating simultaneously
of hypermarkets
Some appeared quickly
and disappeared just as fast
Today, let's hop in a time machine
and travel back to those vanished
yet unforgettable hypermarket years
See how they were born and flourished
and how they gradually faded into history
Makro
Considered the pioneer of Taiwan's hypermarkets
In 1989, the Dutch chain Makro officially launched in Taiwan
The first store opened in Bade, Taoyuan
Back then, Taiwanese shoppers
當時的台灣人
had never seen this kind of shopping model
You even needed a membership card to get in
At that time,
having a Makro membership card was a status symbol
Only businesses with a profit registration could apply
If you didn't have a card, you couldn't enter
Stepping into Makro
felt like entering a giant warehouse
The shelves towered like small mountains
Huge pack sizes made you buy until your arms ached
In an era dominated by traditional markets
and small grocery stores,
a massive, warehouse‑like store suddenly appeared
It had everything
and prices were unbelievably low
Makro was famous for its roast chicken
and was the first place introducing Taiwanese shoppers
to Lay’s potato chips
right here
What’s more,
Makro banned children under 12 from entering
Parents had to leave their kids in a play area at the entrance
得先把小孩寄放在門口的兒童遊戲區
Many still remember
being left at the Makro playground as a child
waiting for adults to pick you up
During its peak, Makro opened 12 stores across Taiwan
At its best, daily sales could reach 45 million NT$
But good times didn’t last
After 14 years of operation,
it suddenly announced the closure of all its Taiwanese stores in 2003
Why did this hypermarket pioneer fade away?
Mainly because the locations were too remote
and the membership requirement was a barrier
To skirt regulations back then,
Makro could only open stores in industrial zones or suburbs
When it first opened, people would even drive specially to shop there
Later,
competitors like Carrefour and RT-Mart opened stores in convenient city locations without membership cards
有家樂福大潤發等免會員卡的勁敵
開到市區方便地段
Makro’s remote sites began to lose customers
And the rule barring children
directly turned away many family shoppers
It was inconvenient to shop at a huge store without being able to bring your kids
Over time,
housewives started switching to other hypermarkets
家庭主婦們就改投別家量販的懷抱
Thus, once‑glorious Makro slipped into history
But the memory of families loading up their cars on weekends,
membership cards in hand, still lives on in many childhood recollections
Tesco
特易購 Tesco
is the UK’s third‑largest global supermarket group
This British retail giant
entered Taiwan in 1998
At that time Tesco announced
that it would invest NT$25 billion over five years to open 20 stores
A bold move
Initially, Tesco indeed opened many locations
from Taoyuan’s Jingguo Road, Zhongli, to Taipei’s Sanmin, Xindian, Taichung, Tainan
到台北 三民 新店 台中 台南
you could see Tesco signs everywhere
They even introduced a 24‑hour, never‑closing concept
a first in Taiwan’s hypermarket history
Tesco’s store style leaned European
特易購的賣場風格偏向歐式
while also carrying local products
They even brought some UK‑origin brands
giving Taiwanese shoppers a whole new experience
It felt like strolling through a small international department store in your neighborhood
逛了一間小型國際百貨
However, Tesco’s stay in Taiwan was short
perhaps due to fierce competition
or a mismatch with local tastes
overall performance fell short of expectations
Just seven years later,
in 2005 Tesco decided to withdraw from Taiwan
selling its six Taiwanese locations
for €132 million to Carrefour
Interestingly,
the deal included a swap condition
Carrefour agreed to transfer its 15 stores in the Czech Republic and Slovakia to Tesco
的15家門市轉讓給特易購
effectively swapping territories between the two retail giants
With the transaction completed,
Tesco’s sign disappeared from Taiwan
Taiwan Sugar Corporation (TaiSugar) set up a hypermarket division in 2001
aiming to shift from traditional sugar production to retail
Its first store opened in Nanzhi, Kaohsiung
with a floor area of 6,000 pyeong
Leveraging its state‑owned brand
TaiSugar’s hypermarket peak featured
five large hypermarket stores
and seven supermarkets
a total of 12 locations
The biggest feature of TaiSugar’s hypermarkets
was that they showcased TaiSugar’s own products
like TaiSugar pork, ice desserts,
health foods, and more
After shopping, you could indulge in the food court
For many southern families,
a weekend drive to TaiSugar for groceries and then a snack for a free gift is a cherished memory
然後吃美食換贈品是美好的回憶
People especially miss the classic hot dogs
After checking out, you’d head to the food street for a hot dog
TaiSugar hypermarkets
offered a warm and practical shopping experience
But faced with Carrefour, RT-Mart,
and later the rise of PX Mart,
TaiSugar was squeezed and posted losses every year from 2011 onward
From 2011 to 2017,
TaiSugar accumulated a loss of NT$2.43 billion
Finally, on June 16 2019,
TaiSugar’s hypermarket business officially ended
All its stores were taken over by Carrefour
Although the sign now reads Carrefour,
some longtime customers
still call the former locations TaiSugar
Many friends in the south say
the hot dogs at TaiSugar were especially tasty
and after it became Carrefour, they’re gone
They reminisce about the days of swapping points for candy
Even though TaiSugar’s hypermarkets have closed,
the lingering memory is full of warmth and community
Wellcome
Wellcome is considered Taiwan’s first supermarket
In 1971,
the nation’s first supermarket‑style store
Wellcome opened on Zhongxiao East Road in Taipei
funded by businessmen like Li Hong‑wen
Wellcome wasn’t just about selling goods
it also featured a snack corner,
a coffee shop,
a bowling alley,
and a children’s playground
The “Wellcome” shopping district was named after it
and became the starting point for development in Taipei’s East District
Since then,
Wellcome has accompanied Taiwanese shoppers for over thirty years
At its peak, it expanded to more than 200 stores nationwide
Wellcome pursued a community‑supermarket model rather than a big‑box format
Stores were small,
but fully stocked
The distinctive red‑and‑yellow logo
and weekly discount flyers at the entrance
Stepping inside,
you’d hear familiar in‑store announcements
paired with air‑conditioning
and the mixed aromas of fresh produce and baked bread
All of which give Wellcome a friendly, home‑like feel
For many housewives,
pushing a cart and shopping at Wellcome was daily routine
For kids,
the best part of following Mom to Wellcome
was getting a candy or sticker at the checkout
就是到收銀台旁拿一顆糖果或貼紙
In the early 2000s,
Wellcome consistently held the top spot among supermarkets
but with the rise of discount chains like PX Mart,
competition grew fierce
In 2020, shocking news broke
that the Carrefour Group would acquire Wellcome
The announcement surprised and saddened many
不少人既驚訝又感傷
after all, Wellcome’s community‑supermarket era had become part of everyday life
曾是大家的日常
The once‑familiar Wellcome sign was gradually taken down
replaced by Carrefour’s new branding
By 2021, all stores had become Carrefour
and that classic red‑background, yellow‑white logo
vanished into history
RT‑Mart
In 1996,
the chairman of the Runtaij Group, Yin Yán‑liáng, founded RT‑Mart
The first store opened in Pingzhen, Taoyuan in 1997
RT‑Mart’s business concept
was to combine the fresh, affordable feel of traditional markets
融合傳統市場的新鮮量販店的實惠
with the comfort and convenience of department stores
It arrived during the hypermarket “Warring States” era
Domestic supermarket chains were all rushing into large‑scale stores
本土超市業者紛紛投入大型賣場
RT‑Mart leveraged its local advantage to expand quickly
At its peak, it operated 24 stores across Taiwan
with annual sales exceeding NT$40 billion
From fresh produce and everyday groceries
to appliances and bedding
everything could be bought in one trip
RT‑Mart became known for its wide selection and low prices
frequent promotions guaranteed low prices
bright red discount posters were everywhere
creating a lively shopping atmosphere
Many recall going to RT‑Mart for holiday shopping
每逢過年節慶去大潤發採買年貨
feeling the festive spirit and crowds
Those bustling scenes remain unforgettable
However,
in 2022 PX Mart announced it would acquire RT‑Mart
The following year, RT‑Mart was rebranded as “Da‑PX”
When the news spread,
消息傳開
long‑time customers expressed regret
after all, RT‑Mart had accompanied Taiwanese shoppers
for almost two decades
and its price and quality matched Carrefour and PX Mart
so its closure felt like a loss
收掉實在可惜
In 2025, RT‑Mart officially concluded its history
All former stores were converted to PX Mart
RT‑Mart ultimately became a tear of the era
These hypermarkets that have entered history
each played a role in Taiwan’s consumer culture evolution
Even though their signs have been taken down,
the picture of families pushing carts through bright aisles on weekends
will always stay in our hearts
If you have memories of other vanished hypermarkets,
如果
feel free to share them in the comments
And don’t forget to subscribe, like, and share
也別忘了訂閱按讚分享
so more people can rediscover Taiwan’s hypermarket era
See you in the next episode
Goodbye
[Chinese] Show

Key Vocabulary

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Vocabulary Meanings

量販店

liàng fàn diàn

HSK6
  • noun
  • - mass‑merchandise store, hypermarket

超市

chāo shì

HSK4
  • noun
  • - supermarket

萬客隆

wàn kè lóng

HSK6
  • proper noun
  • - Makro, a Taiwanese hyper‑market chain

特易購

tè yì gòu

HSK6
  • proper noun
  • - Tesco, the British retail giant

台糖

tái táng

HSK6
  • proper noun
  • - Taiwan Sugar Corporation

頂好

dǐng hǎo

HSK6
  • proper noun
  • - Wellcome, a Taiwanese supermarket chain

大潤發

dà rùn fā

HSK6
  • proper noun
  • - RT‑Mart, a large Taiwanese hyper‑market chain

家樂福

jiā lè fú

HSK6
  • proper noun
  • - Carrefour, the French multinational retailer

會員卡

huì yuán kǎ

HSK5
  • noun
  • - membership card

營業額

yíng yè é

HSK6
  • noun
  • - turnover, revenue

童年

tóng nián

HSK5
  • noun
  • - childhood

回憶

huí yì

HSK5
  • noun
  • - memory, recollection

价格

jià gé

HSK4
  • noun
  • - price

便宜

pián yí

HSK3
  • adjective
  • - cheap, inexpensive

购物

gòu wù

HSK4
  • verb
  • - to shop, shopping

货架

huò jià

HSK6
  • noun
  • - shelf, rack

大卖场

dà mài chǎng

HSK6
  • noun
  • - hypermarket

竞争

jìng zhēng

HSK5
  • verb
  • - to compete

转让

zhuǎn ràng

HSK5
  • verb
  • - to transfer, to assign

招牌

zhāo pái

HSK5
  • noun
  • - signboard, shop sign

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Key Grammar Structures

  • 1989年 這家來自荷蘭的Makro量販店 正式登陸台灣

    ➔ Past simple with a time adverb

    ➔ The phrase "正式登陸" marks a completed past action; the time word "1989年" tells us when it happened.

  • 當時的台灣人 根本沒見過這種購物模式

    ➔ Negative past experience with 沒+見過

    ➔ The word "沒" negates the verb "見過", indicating that at that time they had never "seen" such a shopping model.

  • 必需要有營利事業登記證才能辦卡

    ➔ Modal necessity with 必需...才能

    "必需要" expresses a strong necessity, and "才能" sets the condition: only "if you have a business registration" can you apply for the card.

  • 萬客隆禁止12歲以下的小孩入場

    ➔ Prohibition construction with 禁止 + noun

    "禁止" directly blocks the noun phrase "12歲以下的小孩" from "入場"; the whole clause means "no children under 12 are allowed to enter".

  • 全盛時期全台開了12家店

    ➔ Resultative/completed action with 了

    "開了" uses the perfective particle "了" to show that the opening of 12 stores was completed in that period.

  • 一天營業額可到4500萬

    ➔ Potential modal 可 + result verb 到

    "可" indicates ability/possibility, and "到" shows the result, together meaning "can reach up to 45 million".

  • 因為地點太偏僻 加上會員制門檻

    ➔ Causal conjunctions 因為... 加上...

    "因為" introduces the cause "location too remote" and "加上" adds another cause "membership threshold", linking both reasons together.

  • 在經營14年後 它於2003年突然宣佈全台門市停業

    ➔ Temporal clause with 後 and adverb 突然

    "在經營14年後" sets the time point "after 14 years of operation"; "突然" (suddenly) adds the manner of the announcement.

  • 特易購決定撤出台灣 將在台灣的6家量販據點 以1.32億歐元賣給了家樂福

    ➔ 把‑sentence (disposal construction) with 賣給了

    "將… 以1.32億歐元賣給了家樂福" uses the 把‑construction to show the disposal of the stores: "sell them to Carrefour for 132 million euros".

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