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[Music] 00:10
sound site smell feel taste in other 00:14
senses do more than tell us what's going 00:16
on in the world around us they can make 00:18
us feel things like emotional things not 00:20
just texture and heat and in our minds 00:22
these senses aren't always so distinct 00:25
one sense can blend into another in the 00:27
end everything we know is just our 00:29
interpretation of reality how do we even 00:31
know that i'm speaking right now our 00:33
minds are totally capable of making that 00:35
kind of thing up here's how that works 00:38
so there's a thing happening on the 00:40
internet that you might have seen viral 00:41
gifs or gifs no one's decided for sure 00:43
yet that seem to have a sound they're 00:46
silent like all gifs but if you're one 00:49
of the many people that experience a 00:52
phenomenon known as veer you might have 00:53
heard them veer stands for visually 00:56
evoked auditory response it's only 00:59
recently been identified in a paper 01:02
published in 2017. though initially veer 01:04
flew under the radar it got launched 01:06
into the spotlight in december of 2017 01:08
when a gif of a bouncing electrical 01:10
tower went viral on twitter we'll stick 01:13
it in the description for you to see 01:15
according to the highly unscientific 01:16
twitter poll alongside said tweet a 01:18
majority of respondents perceived sound 01:20
from the jiff as the tower hit the floor 01:23
that's a pretty sizable number of course 01:26
there's always the possibility that a 01:28
lot of people were just going along to 01:29
feel included but then again there's 01:30
whole subreddits devoted to noisy gifs 01:33
even so that tweet caught the eye of a 01:35
whole lot of psychology researchers who 01:37
promptly got really excited scientists 01:39
from around the world started weighing 01:42
in on possible solutions one particular 01:44
scientist from city university london 01:47
spotted the tweet and immediately 01:49
thought it was a great real world 01:50
example of work on veer published by his 01:52
lab only a few months prior in that 2017 01:55
paper published in the journal 01:58
consciousness and cognition the 01:59
researchers looked at sensations of 02:00
sound that could be evoked by flashes of 02:03
light when asked if the presentation of 02:05
flashes were accompanied by a sound 22 02:07
of their participants said yes and then 02:10
in order to confirm those reports of 02:12
perceiving sound investigators also 02:14
tested participants on a more objective 02:16
measure they called visual morse codes 02:18
in this study a white disk presented on 02:21
a black background turned on and off in 02:24
particular morse-like patterns the 02:26
participants that reported hearing the 02:28
flashes were significantly better at 02:30
identifying whether pairs of morse code 02:32
flashes were the same than those who 02:34
were unable to hear flashes those that 02:36
heard the stimuli seem to be turning the 02:38
visuals into auditory information which 02:40
stores timing way better than visual 02:43
information does kind of like an audio 02:45
cheat sheet that other participants just 02:48
didn't have access to harnessing the 02:49
power of the twitter storm these 02:51
researchers started talking to news 02:52
outlets about their theory and at the 02:54
end of articles interviewing them many 02:56
outlets provided a link to the 02:58
researcher's new study investigating the 02:59
phenomenon all in all they got over 4 03:01
000 responses from around the world 03:04
about just how people experienced the 03:06
supposed sounds these gifs were making 03:08
the data showed that videos depicting 03:10
situations with a lot of movement energy 03:12
or predicted loud sounds like a car 03:14
crash were most likely to trigger veer 03:16
and though they didn't have tests good 03:19
enough to measure it directly the 03:20
researchers suggested that veer may be a 03:21
kind of synesthesia synesthesia is a 03:24
crossing over of senses when one sensory 03:26
modality like hearing is stimulated 03:29
those with synesthesia might perceive 03:31
something in a different unstimulated 03:34
sensory modality they might associate 03:36
certain types of music automatically and 03:38
reliably with certain colors or patterns 03:40
for example there are a lot of different 03:42
types of synesthesia everything from 03:44
sensing particular personalities from 03:46
numbers to perceiving different kinds of 03:48
erotic stimulation with specific colors 03:50
we don't have a single unifying theory 03:53
of what happens in the brain to cause 03:55
synesthesia yet but many scientists 03:57
believe it's the product of an increased 03:59
communication between sensory areas that 04:01
don't usually talk that kind of sensory 04:03
overlap certainly seems similar to veer 04:05
but whether or not veer is a kind of 04:08
synesthesia is still very much an open 04:10
question if it is it could be pretty big 04:13
for synesthesia research the prevalence 04:14
of veer seems to be much higher than 04:17
that of other types of synesthesia and 04:19
the scientists involved believe that the 04:21
prevalence of sensory crossover seen in 04:23
veer might challenge the idea that 04:25
synesthesia is anything other than a 04:27
part of normal variations between people 04:29
maybe it's more normal to have senses 04:32
cross over like this than we first 04:33
thought however this isn't the only 04:34
theory that could explain noisy gifs 04:36
some people have also highlighted the 04:39
possibility that it's not actually a 04:40
synesthesia-like process it could be 04:42
that visual brain areas are providing a 04:44
sort of pre-emptive nudge to the ear to 04:47
brace for expected sound the acoustic 04:50
reflex is a contraction of the stapedius 04:52
muscle a tiny muscle in the middle ear 04:55
that occurs in response to loud audio 04:57
stimuli that decreases the vibrational 04:59
energy transmitted to the cochlea the 05:02
part of the inner ear that translates 05:04
vibrations into neural firing the 05:05
acoustic reflex is well documented in 05:07
scientific literature and can be used to 05:09
gain insight into a lot of different 05:11
hearing conditions it also may produce 05:13
an unexpected noise in the ear when it 05:15
happens since it pulls the inner ear 05:18
into a slightly different shape so it 05:21
might be that the acoustic reflex isn't 05:23
just responding to the sound happening 05:24
but being prompted by the visuals 05:26
predictive of a loud noise that would 05:29
explain why research has found that 05:31
videos showing situations predictive of 05:33
loud noises trigger veer the brain might 05:36
be preempting a sizeable sound and is 05:38
letting the ear know like hey it's about 05:40
to get real loud nearby while we haven't 05:42
nailed down the exact mechanisms behind 05:45
veer or why some people have it while 05:47
others don't research is still ongoing 05:49
to find out what is clear though is that 05:51
we've only scratched the surface when it 05:53
comes to decoding the complex ways our 05:56
senses interact that and sometimes 05:58
tweeting about weird stuff results in 06:00
actually advancing science gif jif fungi 06:02
fungi we haven't collectively decided 06:07
how a lot of these things sound we read 06:09
it and come up with an idea of how we 06:12
think it should sound but different 06:13
people have different and very firm 06:15
beliefs about that sound but how strong 06:17
would you feel about a sound you can't 06:19
hear or a sight you can't see sometimes 06:21
individuals without sight as we know it 06:24
can still process visual information 06:25
here's brit to explain how that works 06:28
most of the time physical blindness is 06:30
like a blindfold it keeps people from 06:32
taking in visual signals at all but 06:34
there's a surprising exception to that 06:37
rule in some rare cases people can lose 06:39
their vision but still respond to visual 06:41
cues except they do it subconsciously in 06:43
other words they can see without knowing 06:46
they're seeing this condition is called 06:48
blindsight and not only does it shed 06:50
light on how vision works it also offers 06:52
some clues to human consciousness the 06:54
first person to observe blindsight was a 06:56
grad student in the late 1960s who was 06:58
working with a rhesus monkey named helen 07:01
helen's primary visual area known as v1 07:03
had been surgically removed so 07:06
scientists could study that region's 07:07
role in vision generally speaking 07:09
whether you're a human or a monkey 07:11
damage to v1 makes you blind and as far 07:12
as anyone could tell helen could 07:15
basically only tell apart light from 07:16
dark but the grad student noticed that 07:18
if he held up a piece of fruit helen 07:20
would look at it and reach to grab it 07:22
she could also navigate through 07:25
obstacles to eat crumbs off the floor so 07:26
at times she seemed to act like any 07:28
monkey with typical eyesight but other 07:30
times like when she got upset she'd 07:33
still stumble around like she couldn't 07:35
see so in some ways she was clearly 07:37
blind of course helen couldn't tell 07:39
anyone what her experience was like so 07:41
no one knew for sure what was going on 07:43
until a similar thing showed up in human 07:45
patients in one famous case a patient 07:47
known as db had brain surgery that 07:50
accidentally damaged one side of his 07:52
vision center so he could no longer see 07:54
anything to the left of his nose but a 07:56
researcher noticed db would reach for 07:58
things outside his field of vision as if 08:00
he could actually see certain things in 08:02
his blind spot so a team of researchers 08:04
came up with an unusual experiment they 08:06
would shine a circle of light into his 08:08
blind spot then ask db to point at it 08:10
and he'd say he couldn't because he was 08:13
blind but if they asked him to just 08:15
guess he was usually right the 08:18
researchers also projected lines on a 08:20
screen and asked db to guess whether 08:22
they were horizontal or vertical and 08:24
even though he assured them he couldn't 08:26
see anything he guessed right more than 08:28
80 of the time which is way better than 08:30
random chance and db wasn't the only 08:32
person with this apparent superpower 08:35
another patient named tn had his visual 08:37
centers damaged from two separate 08:39
strokes that left him completely blind 08:41
but again scientists suspected there was 08:43
more to the story on one occasion they 08:45
asked him to walk down a supposedly 08:47
empty hallway except 08:49
it wasn't empty the scientists had 08:50
filled it with boxes chairs a file tray 08:52
and all sorts of obstacles but tn 08:54
perfectly dodged every single one except 08:57
afterward he had no idea that the 08:59
hallway was anything but empty so how on 09:01
earth can people do this scientists have 09:03
some ideas first of all in each of these 09:05
patients the same part of the brain was 09:07
damaged that v1 region that had been 09:09
removed from helen the monkey scientists 09:12
think this region is where signals from 09:13
your eye turn into conscious sight but 09:15
v1 is just one part of a complex network 09:18
that gives us our vision see when 09:21
signals leave your retina and travel 09:23
through the optic nerve they don't go 09:24
straight to v1 their first stop is a 09:26
part of the brain called the thalamus 09:28
which is sort of like a relay center 09:30
from there most visual signals go on to 09:31
v1 but two other paths lead signals to 09:34
different parts of the brain the 09:36
amygdala and a region called hmt plus 09:37
the amygdala is involved in emotional 09:40
responses like when you're scared and it 09:42
acts subconsciously so for example you 09:44
can react to something scary even before 09:46
you've consciously understood what 09:49
you're reacting to like if you open your 09:50
apartment door and find a crowd of 09:52
people inside you might jump before 09:54
realizing it's a surprise party in other 09:56
words even if the signals going to v1 09:58
hit a dead end because it's damaged the 10:00
amygdala is still getting visual signals 10:02
and responding to them even when you're 10:05
not consciously involved hmt plus is 10:07
another part of the vision system that 10:10
tracks movement by picking up on things 10:11
like change and contrast it also gets 10:13
signals from the thalamus and scientists 10:16
think people may be able to register 10:17
where things are moving in their visual 10:19
field even though it can't see the thing 10:21
that's moving those are two possible 10:23
ways people might be able to see when 10:25
they're blind but it is possible there 10:27
are simpler explanations for example 10:29
humans rarely have v1 completely damaged 10:31
and like db they usually have vision and 10:34
at least part of their visual field and 10:36
in some cases maybe patients are able to 10:38
make accurate guesses because of light 10:40
scattering to the parts that can see 10:42
there are also some people with blind 10:44
sight who report seeing 10:46
something like waves or shadows and 10:48
these things might influence how they 10:51
answer but many patients are just as 10:53
surprised by their abilities as the 10:54
experimenters the idea of subconscious 10:56
signals influencing people's behavior 10:58
isn't new though we've known about 11:00
unconscious perception for decades 11:02
scientists have recorded many examples 11:03
of people reacting to images or words 11:05
that flash in front of them too quickly 11:07
to register consciously but one of the 11:09
interesting things about blindsight is 11:11
it shows that our conscious experiences 11:12
are just a small part of the work our 11:14
brains actually do no one knows what 11:16
makes us conscious or why we experience 11:18
life instead of just going through the 11:21
motions like a robot but research on 11:23
blindsight gives us an unusual window 11:25
into this problem it shows us that 11:27
certain brain regions seem to be 11:29
responsible for our conscious experience 11:30
of vision and it also tells us that in a 11:32
lot of ways vision can work 11:35
unconsciously just a sequence of input 11:36
and output which brings up an unsettling 11:39
question if blind people unknowingly 11:42
respond to things they don't see what 11:45
about people who can see do they also 11:46
respond to things they're not conscious 11:49
of they almost certainly do we all have 11:50
unconscious processing going on all the 11:53
time but fortunately we usually don't 11:55
need to rely on it subconscious sight is 11:58
like a superpower we didn't know we had 12:00
even when you can't see anything 12:02
sometimes you can still see things but 12:04
it's not the only sense that we get 12:07
subconscious information from smells can 12:09
do that too we humans have our noses to 12:11
thank for our powerful sense of smell 12:14
most of us at least can use our noses to 12:16
tell that dinner is ready or that 12:18
there's a gas leak it can save our lives 12:20
but our noses also do a lot of work that 12:22
they don't get as much credit for they 12:25
pick up on chemical cues that affect us 12:27
on a subconscious level and yet those 12:28
cues may play an important role in our 12:31
social interactions and our personal 12:33
well-being even though we have no idea 12:35
it's happening now in the past smell 12:37
hasn't gotten much press compared to our 12:39
other senses but a lot of recent 12:41
research suggests that our sense of 12:43
smell is far more important than we 12:45
first realized one big clue is that we 12:47
humans are pretty smelly compared to our 12:49
closest ape relatives and not for 12:52
nothing our bo reflects a combination of 12:54
factors like our genetics our diet and 12:57
our emotional state this can all be 12:59
important information and like it or not 13:02
our sweat can carry that information 13:04
to other members of our species with no 13:06
effort on our part when you smell 13:09
someone's bo your brain processes the 13:10
chemical information it contains and one 13:13
thing it can do is influence your 13:15
emotions among social species like 13:18
humans emotional contagion or the 13:20
ability to transmit emotions from one 13:22
individual to another through the senses 13:24
is common and pretty useful for instance 13:26
if one individual sees some danger like 13:29
a predator and starts giving off fear 13:31
signals others may pick up on those 13:33
signals and have a better chance of 13:35
protecting themselves plenty of studies 13:36
have shown that humans and other social 13:38
species transmit emotions through visual 13:40
cues like facial expressions and body 13:42
language and studies have also shown 13:45
that certain animals transmit emotions 13:46
like fear through invisible cues in 13:49
their scent known as chemo signals so 13:51
some scientists wondered how much these 13:54
chemo signals might play a role in 13:56
emotional contagion among humans in a 13:58
2012 study one team of researchers 14:00
designed an experiment to find out in it 14:02
one set of participants watched videos 14:04
that would provoke either fear or 14:06
disgust while wearing sweat pads in 14:08
their armpits afterward a second set of 14:10
participants were asked to smell those 14:12
sweatpads and the experimenters recorded 14:15
their emotional state conveniently the 14:18
emotions of fear and disgust tend to 14:20
provoke opposite physical responses when 14:23
you're scared your body will typically 14:25
try to take in more sensory information 14:27
so your face will open up as you breathe 14:29
more deeply and scan the environment 14:31
with your eyes on the other hand when 14:33
you are disgusted you'll generally 14:35
reject sensory information like you'll 14:37
walk past a row of porta-potties and 14:40
you'll scrunch up your face and take 14:42
really shallow breaths and look around 14:43
less now these reactions aren't always 14:45
super visible to the eye but by 14:47
monitoring their eyes and facial 14:49
movements the researchers could tell 14:50
which facial muscles were activated in 14:52
each person and which emotional state 14:54
their expressions reflected and the 14:57
authors found that participants who 14:59
sniffed discussed sweat tended to 15:01
display disgust which you know seems 15:03
like a normal reaction when you're 15:05
sniffing sweatpads but also those who 15:07
sniffed fear sweat would also display 15:09
fear and that's even though they had no 15:11
visual or other cues to suggest those 15:13
responses what's more they weren't even 15:15
consciously aware of the effect the 15:17
smell was having on them this suggests 15:20
that the subconscious information in 15:22
another person's sweat can play an 15:24
important role in emotional contagion 15:26
and sharing emotions isn't only useful 15:29
for protecting against threats in the 15:31
environment literally feeling what other 15:33
people feel is the basis of empathy 15:35
various studies have linked empathy with 15:38
what's called pro-social behavior or 15:40
behavior that helps other people 15:42
basically if we have the capacity to 15:43
feel what others feel we are more likely 15:45
to look after their well-being so in a 15:47
less direct way empathy is also a 15:49
survival skill for our species in the 15:52
past research has shown how visual cues 15:54
can activate our empathy and make us 15:57
more likely to help people out but more 15:59
recent research has highlighted the fact 16:01
that visual cues don't act alone for 16:02
instance a 2018 study looked at the role 16:05
of chemo signals and making us feel 16:08
empathy so get this the researchers used 16:10
cotton pads to collect armpit sweat from 16:12
a group of 16 participants as they gave 16:14
fake presentations that were meant to 16:17
intentionally stress them out then the 16:20
researchers had a separate group smell 16:21
those cotton pads while looking at 16:23
pictures of people in different 16:25
situations in some pictures the people 16:26
were in pain while in others they were 16:28
doing something neutral and as the 16:30
participants looked at the pictures the 16:31
researchers used an eeg to measure the 16:33
levels of specific brain waves that 16:36
correspond with empathy and they found 16:38
that when the subjects looked at 16:40
pictures of people in pain they had the 16:42
most empathetic response while they were 16:44
smelling sweat that contained stress 16:47
signals in fact even when the subjects 16:49
looked at neutral images they tended to 16:51
have an empathetic response if they 16:53
smelled the sweat with stress signals 16:55
they concluded that emotional contagion 16:57
through smell has a strong influence on 16:59
our empathy and can sometimes even 17:01
override what we see scientists still 17:04
don't know exactly what chemicals act as 17:07
chemo signals so there's still plenty of 17:09
research to be done but what studies so 17:12
far have shown is that these signals 17:14
that we take in subconsciously are a 17:16
really important part of our lives and 17:18
we have b.o to thank for the role that 17:20
it plays in our well-being and the 17:22
well-being of our society so your sense 17:25
of smell is linked to empathy who would 17:28
have guessed now you've just seen a few 17:30
of our videos back to back and you might 17:32
have noticed that we're pros at putting 17:34
a lot of information into bite-sized 17:37
videos if you want to pick up those kind 17:39
of skills yourself you might be 17:41
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scishow so thanks now on to the next 18:09
sentence our perception of our own 18:11
bodies is a sense too but one it's 18:13
possible to bamboozle you can feel so 18:16
connected to an inanimate hand that you 18:18
think it's your own hand and respond 18:20
accordingly when something hits it let's 18:23
go to brit again for that experiment 18:25
there's an illusion that's become a kind 18:27
of pet experiment that's used all over 18:28
the world by psychologists who like 18:30
spooking people here's how it goes you 18:32
sit at a table and hide one hand behind 18:34
a divider with a blanket draped over 18:36
your shoulder there's a fake hand on the 18:37
table and the experimenter arranges it 18:39
so the fake hand's wrist looks like it's 18:41
connected to you then you watch the fake 18:43
hand as the experimenter strokes both 18:46
your hidden real hand and the fake hand 18:48
in exactly the same way after a few 18:50
seconds you start to get the sense that 18:52
the fake hand is actually your own and 18:54
that's when the experimenter grabs a 18:56
hammer and whacks the fake hand with it 18:57
which makes you recoil in panic and yeah 19:00
it's kind of mean but this illusion has 19:02
actually turned out to be super useful 19:04
it's helping programmers create better 19:07
virtual realities and it's also being 19:08
used in medical treatments the trick is 19:10
called the rubber hand illusion and it 19:12
was first published by a group of 19:14
researchers back in 1998 when they 19:15
discovered that if your real hand is 19:17
hidden you can convince your brain to 19:19
adopt a fake hand as your own there's a 19:21
good reason why your brain just 19:23
misplaces a part of your body you've 19:24
known and loved your entire life it has 19:26
to do with multi-sensory integration 19:28
when your brain takes information from 19:31
all of your senses and puts it together 19:32
to create one cohesive picture of the 19:34
world usually your brain can do this 19:36
really well and your perceptions are 19:38
pretty accurate sometimes though the 19:40
process can go wrong because your brain 19:42
trusts certain kinds of sensory input 19:44
more than others when it's building that 19:46
big picture in this case it gives more 19:48
weight to what you're seeing with your 19:50
eyes and feeling with your skin so you 19:51
see the fake hand in the spot where your 19:54
real hand should be looking like well a 19:55
hand and you feel touches that match 19:58
what you see happening to the fake hand 20:00
your brain trusts that more than your 20:02
proprioception the sense telling you 20:04
where your hand actually is in space so 20:06
it just corrects your proprioception to 20:08
match what it thinks is the most 20:10
accurate version of what's happening 20:11
that's why you feel like the fake hand 20:13
is yours even though you know it's not 20:14
real and you react to the hammer but the 20:16
rubber hand illusion is useful for more 20:18
than just scaring people researchers can 20:20
also use it to make virtual reality or 20:22
vr seem more realistic in a 2010 study 20:24
for example computer scientists from 20:27
university college london tested whether 20:30
the rubber hand illusion would make it 20:32
seem more like you'd actually stepped 20:33
into a simulated world they had 20 20:35
university students use vr headsets and 20:37
controllers to experience different 20:39
simulations then the researchers 20:41
monitored their reactions to the 20:43
simulations using both questionnaires 20:44
and what's known as galvanic skin 20:47
response which measures the intensity of 20:48
your emotional responses based on how 20:51
much you're sweating they found that 20:53
when the simulation included virtual 20:54
arms that were in danger of being 20:56
injured the player's alertness spiked 20:57
they were bracing their own bodies for 20:59
impact as if they were actually about to 21:01
be hurt but they didn't tend to brace 21:03
themselves that way when the simulation 21:05
just had plain arrows instead of virtual 21:07
arms since this was a small study 21:09
there's still a whole lot we don't know 21:11
about how the rubber hand illusion 21:12
applies to virtual reality but the 21:14
experiment has been replicated by other 21:15
researchers since then with similar 21:17
results studies like this could pave the 21:19
way for new techniques and hardware for 21:21
more realistic simulations and that 21:23
would be useful for more than just 21:25
awesome video games realistic immersive 21:26
simulations might also help people in 21:29
physical therapy since you can have 21:31
patients try exercises in ways that 21:32
would be impossible in the real world if 21:34
you set up a simulation with less 21:36
gravity for example and a version of the 21:38
rubber hand illusion is already being 21:40
used in another kind of therapy called 21:42
mirror box therapy it's used to treat 21:44
phantom limb pain where people feel pain 21:46
from a limb that's been removed as 21:48
though it's still a part of their body 21:50
phantom limb pain is especially hard to 21:52
treat because 21:53
there's nothing there mirror box therapy 21:55
uses a box with a mirror on it set up to 21:57
reflect the patient's remaining limb in 21:59
a way that makes it look like the 22:01
missing limb is actually there as the 22:02
patient looks at the reflection they do 22:04
stretches and exercises with their 22:06
remaining limb their brain reads what 22:08
they're seeing in the mirror as the 22:10
missing limb moving stretching and 22:11
generally being healthy and turns off 22:14
the painful alarm bells dozens of 22:16
studies have tested mirror box therapy 22:18
and they've found that it does work so 22:20
the rubber hand illusion may be a weird 22:22
cognitive flaw but by exploiting it we 22:24
can create some amazing virtual worlds 22:26
and hopefully help people with 22:28
rehabilitation and pain too your brain 22:30
trusts your sense of vision more than 22:32
your sense of touch and it's a 22:34
subconscious preference we seem to have 22:35
a lot of subconscious responses to food 22:37
here's another one fast food was 22:40
invented to help us keep up with our 22:42
fast-paced world but it's also had some 22:44
unintended psychological consequences by 22:46
putting us in a hurried mindset fast 22:48
food can make us more impatient and not 22:51
just in a drive-through line it can 22:53
influence our choices and situations 22:55
that don't have anything to do with food 22:57
and the weirdest thing is it can alter 22:59
your behavior even if you're not eating 23:02
it just the fact that it's out there can 23:04
change your brain unless you know how to 23:06
counteract its effects now to 23:08
psychologists impatience isn't just not 23:10
having any patience we become impatient 23:13
when we have a goal but we find out it's 23:15
going to cost us more time or effort 23:18
than we originally thought to reach it 23:20
and that's not always a bad thing 23:21
impatience can motivate us to act either 23:23
to switch goals or to remove obstacles 23:26
to them like if you're stuck in surprise 23:29
traffic and need to find a new way home 23:31
but it can also cause us to act 23:33
impulsively and irrationally so maybe 23:34
instead of finding a new route you might 23:37
start honking at the cars in front of 23:40
you overall this side of impatience can 23:42
make us agitated and less happy and fast 23:44
food can be part of the problem 23:47
psychologists and other researchers have 23:48
discovered three big ways our instant 23:50
nuggets and dollar tacos are 23:53
intensifying our impatience the first 23:55
involves a phenomenon called behavioral 23:57
priming this happens when exposure to a 24:00
stimulus influences a person's behavior 24:02
often on a subconscious level 24:05
researchers tested this effect in a 2010 24:06
study published in psychological science 24:09
they primed participants by flashing 24:11
fast food logos from restaurants like 24:13
mcdonald's and kfc on a screen for 12 24:15
milliseconds that's eight times faster 24:18
than the blink of an eye and faster than 24:20
subjects brains could consciously 24:22
register the images still the 24:24
researchers found that this unconscious 24:26
exposure to fast food symbols ramped up 24:29
participants reading speeds by 17 24:32
even though the reading test was untimed 24:35
and a different experiment from that 24:38
study found similar results so just 24:40
thinking about fast food made people 24:42
more likely to speed up another study 24:44
found that fast food also heightens our 24:46
impatience by making it harder for us to 24:49
stop and smell the roses or the french 24:51
fries i guess in 2013 researchers looked 24:54
into whether fast food makes people so 24:57
impatient that they're less able to 24:59
savor life they gave participants a 25:01
survey that assessed their ability to 25:03
savor experiences then they calculated 25:05
the ratio of fast food restaurants to 25:07
full service restaurants in each 25:10
participant's neighborhood they found 25:11
that people who lived in areas with high 25:13
concentrations of fast food were less 25:15
likely to savor their experiences and 25:18
while more research needs to be done on 25:20
why the research team hypothesized that 25:22
it's the well fast part of fast food 25:24
that reminder about hyper efficiency may 25:27
keep us from slowing down to appreciate 25:30
experiences which might indirectly 25:32
affect our happiness too finally it 25:34
turns out that this impatience might not 25:37
just have an effect on our emotional 25:39
well-being but maybe also our finances 25:40
in a study published in the journal of 25:43
personality and social psychology in 25:45
2013 researchers investigated whether 25:47
fast food made people more financially 25:50
impatient essentially that means people 25:52
lost the patience to save money for a 25:55
rainy day and in this study they did the 25:57
paper found that the more fast food 25:59
restaurants a person was surrounded by 26:01
the less likely they were to save money 26:03
again they didn't even need to eat the 26:06
food just standing in front of a fast 26:08
food joint elevated people's financial 26:11
impatience scientists found that people 26:13
outside these eateries are more likely 26:15
to accept a smaller gift card in the 26:17
moment rather than receive a larger gift 26:19
card later and although this study 26:22
didn't specifically control for income 26:24
others have and the effect still holds 26:26
researchers believe this is because fast 26:28
food restaurants serve as a subconscious 26:30
prime that influences our behavior fast 26:33
food is all about saving time so just 26:35
being exposed to it could up our 26:37
impatience levels and our desire to 26:39
choose immediate rewards but good news 26:41
just because fast food is everywhere 26:44
doesn't mean you're doomed to a life of 26:46
checking the clock studies suggest that 26:48
we can enhance our patients just by 26:51
imagining a future outcome this is due 26:53
to the framing effect which happens when 26:55
our decisions are influenced by the way 26:57
information is presented like in a 2017 26:59
study scientists tested how people's 27:02
patients levels changed if a question 27:04
was framed as a single either or 27:07
decision or as a sequence of choices and 27:09
consequences that's called sequence 27:11
framing so when participants were asked 27:14
whether they wanted to get either a 27:16
hundred dollars that day or wait 30 days 27:18
for 120 27:21
they were more likely to choose taking 27:22
the money immediately but when 27:24
participants were asked whether they'd 27:26
rather have a hundred dollars tomorrow 27:27
and zero dollars in 30 days or zero 27:29
dollars tomorrow and a hundred and 27:32
twenty dollars in 30 days they were more 27:34
likely to choose the delayed payment 27:37
that's because the sequence framing in 27:39
the second scenario helped participants 27:41
imagine all the choices and consequences 27:43
what it would be like at every step in 27:45
the timeline and that made them more 27:47
patient for the positive outcome so of 27:49
all things imagination may be our best 27:52
weapon against impatience especially of 27:54
the fast food variety so now we've 27:56
touched on the psychology of each sense 27:59
but maybe not because contrary to what 28:01
they told you in elementary school the 28:04
five senses don't necessarily encompass 28:06
all of our senses the greek philosopher 28:08
aristotle used sensory experiences and 28:11
body parts to propose that humans have 28:14
five senses and you've probably heard of 28:16
them before sight smell touch taste and 28:18
sound but almost as soon as he proposed 28:20
them people noticed things that didn't 28:22
fit the bill like when you feel hungry 28:24
or dizzy do you sense that through one 28:26
of the five senses or is that a separate 28:29
sense scientists have debated how many 28:31
senses you have for over 2 000 years 28:33
because it all comes down to what we 28:36
consider a sense scientists classify 28:38
senses by distinguishing between 28:41
sensation and perception sensation is 28:42
all physical it's just the body 28:45
detecting a piece of sensory information 28:47
what scientists call a stimulus and 28:49
perception is organizing and 28:51
interpreting that stimulus so a 28:53
perception is what we are consciously 28:55
aware of for example if you touch a cat 28:57
your skin can sense its fur and as this 29:00
information gets processed by the brain 29:02
you also perceive its softness so 29:04
basically sensation is all about the 29:07
body perception is all about the brain 29:09
neurons sense with tiny receptors that 29:11
translate and transfer the electrical 29:14
signal generated from physical stimulus 29:16
like touching a cat these signals then 29:18
get organized and interpreted in 29:20
different parts of our brains leading to 29:22
our conscious awareness and 29:24
understanding of the stimulus like the 29:25
softness of the cat's fur and a lot of 29:28
the time when people talk about senses 29:30
this is what they really mean perception 29:32
consciously experiencing or feeling 29:34
something so the number of senses that 29:36
you have depends on which process 29:38
sensation or perception you're taking 29:40
into consideration if you think about 29:43
the sensory stimuli themselves there 29:44
would only be three senses first light 29:47
stimuli translates to vision second 29:49
chemical stimuli is taste and smell and 29:52
third mechanical stimuli account for 29:55
touch and hearing then you have 29:57
aristotle's original five senses which 29:59
were based on perceptions caused by 30:01
external stimuli that were detected by 30:03
visible sensory organs like your eyes or 30:05
nose but there are definitely things 30:08
that we can sense that don't have 30:09
visible sensory organs attached to them 30:11
for example you can sense hot and cold 30:13
respectively with your skin but that is 30:16
a different thing than touch and we have 30:18
a sense of balance through the 30:20
vestibular system in your inner ear 30:21
which is a detection of motion and 30:23
spatial orientation so a definition 30:25
requiring external stimuli starts with 30:27
these original five and adds temperature 30:29
and balance for seven total senses so we 30:32
can also feel things that aren't coming 30:34
from the outside like pain which is 30:36
another sense and of course the source 30:38
of pain can be from something external 30:40
like a bump or a cut but sometimes it's 30:42
a stomachache or a headache with no 30:44
external cause there's also 30:46
proprioception which lets you sense 30:48
movement and where your body is in space 30:50
that lets you judge things like how 30:52
flexed or extended your limbs are while 30:54
doing things like walking if you close 30:56
your eyes and let someone move your body 30:58
around like a doll you will be able to 31:00
describe exactly how you are positioned 31:02
without looking because we can sense the 31:04
angles of our joints and the length of 31:06
our muscles so seven external senses 31:09
plus pain and proprioception brings us 31:11
up to nine total and nine is the 31:14
favorite answer for a lot of 31:16
neuroscientists but some people also add 31:18
a general category for internal states 31:20
like hunger thirst or needing to use the 31:22
bathroom so that's 10 senses i guess but 31:24
what about things that we can detect but 31:28
we're not consciously aware of are those 31:29
senses our bodies have receptors for 31:32
things like the acidity of our 31:34
cerebrospinal fluid and our glucose 31:36
levels but we aren't ever aware of 31:38
having slightly acidic or basic spinal 31:40
fluid you can also break some of the 31:43
other senses into more specific 31:45
divisions so the category of an internal 31:47
state could be broken into each state 31:49
individually hunger and thirst would be 31:50
two different senses and even needing to 31:52
go to the bathroom would be separated 31:54
into two senses but also we can detect 31:56
the intensity of light and color 31:58
independently of each other so maybe 32:00
vision is actually two senses so if you 32:02
think about senses as stimuli our body 32:05
can detect now we're somewhere in the 32:07
low 20s but we can go higher we could 32:10
think about all of the specialized and 32:12
unique kinds of receptors as different 32:14
senses vision isn't just broken down 32:16
into brightness and color anymore color 32:18
is subdivided into different wavelengths 32:20
corresponding to red green and blue each 32:22
color has a specific kind of receptor 32:24
specialized for responding to its 32:26
wavelength haste is now salty sweet 32:28
bitter sour and umami so now we're up to 32:31
33 senses at least because that's not 32:33
counting the more than 400 different 32:36
types of smell receptors or each 32:38
individual auditory receptor that 32:40
corresponds with a different pitch so 32:42
now we've all lost track but i think 32:44
we're in the thousands of senses and 32:46
that's just in us humans other animals 32:49
like migratory birds can navigate using 32:51
the magnetic field of the earth but 32:53
ultimately this question is not how many 32:54
senses you have but what a sense is 32:57
which comes down to perception or how 33:00
you make sense of the world surrounding 33:02
you which goes way beyond more than just 33:04
the original five senses it's not as cut 33:07
and dry as we used to think for 33:09
something that seems so physical there's 33:11
a lot of psychology to how we take in 33:13
the world around us thanks for watching 33:15
this episode of scishow psych if you'd 33:17
like to keep learning about your sense 33:18
of sight you might enjoy another 33:20
compilation about how you see colors 33:22
[Music] 33:29

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[English]
thanks to skillshare for supporting this
episode of scishow psych the first 1000
people to click the link in the
description can get a one month free
trial of skillshare's premium membership
[Music]
sound site smell feel taste in other
senses do more than tell us what's going
on in the world around us they can make
us feel things like emotional things not
just texture and heat and in our minds
these senses aren't always so distinct
one sense can blend into another in the
end everything we know is just our
interpretation of reality how do we even
know that i'm speaking right now our
minds are totally capable of making that
kind of thing up here's how that works
so there's a thing happening on the
internet that you might have seen viral
gifs or gifs no one's decided for sure
yet that seem to have a sound they're
silent like all gifs but if you're one
of the many people that experience a
phenomenon known as veer you might have
heard them veer stands for visually
evoked auditory response it's only
recently been identified in a paper
published in 2017. though initially veer
flew under the radar it got launched
into the spotlight in december of 2017
when a gif of a bouncing electrical
tower went viral on twitter we'll stick
it in the description for you to see
according to the highly unscientific
twitter poll alongside said tweet a
majority of respondents perceived sound
from the jiff as the tower hit the floor
that's a pretty sizable number of course
there's always the possibility that a
lot of people were just going along to
feel included but then again there's
whole subreddits devoted to noisy gifs
even so that tweet caught the eye of a
whole lot of psychology researchers who
promptly got really excited scientists
from around the world started weighing
in on possible solutions one particular
scientist from city university london
spotted the tweet and immediately
thought it was a great real world
example of work on veer published by his
lab only a few months prior in that 2017
paper published in the journal
consciousness and cognition the
researchers looked at sensations of
sound that could be evoked by flashes of
light when asked if the presentation of
flashes were accompanied by a sound 22
of their participants said yes and then
in order to confirm those reports of
perceiving sound investigators also
tested participants on a more objective
measure they called visual morse codes
in this study a white disk presented on
a black background turned on and off in
particular morse-like patterns the
participants that reported hearing the
flashes were significantly better at
identifying whether pairs of morse code
flashes were the same than those who
were unable to hear flashes those that
heard the stimuli seem to be turning the
visuals into auditory information which
stores timing way better than visual
information does kind of like an audio
cheat sheet that other participants just
didn't have access to harnessing the
power of the twitter storm these
researchers started talking to news
outlets about their theory and at the
end of articles interviewing them many
outlets provided a link to the
researcher's new study investigating the
phenomenon all in all they got over 4
000 responses from around the world
about just how people experienced the
supposed sounds these gifs were making
the data showed that videos depicting
situations with a lot of movement energy
or predicted loud sounds like a car
crash were most likely to trigger veer
and though they didn't have tests good
enough to measure it directly the
researchers suggested that veer may be a
kind of synesthesia synesthesia is a
crossing over of senses when one sensory
modality like hearing is stimulated
those with synesthesia might perceive
something in a different unstimulated
sensory modality they might associate
certain types of music automatically and
reliably with certain colors or patterns
for example there are a lot of different
types of synesthesia everything from
sensing particular personalities from
numbers to perceiving different kinds of
erotic stimulation with specific colors
we don't have a single unifying theory
of what happens in the brain to cause
synesthesia yet but many scientists
believe it's the product of an increased
communication between sensory areas that
don't usually talk that kind of sensory
overlap certainly seems similar to veer
but whether or not veer is a kind of
synesthesia is still very much an open
question if it is it could be pretty big
for synesthesia research the prevalence
of veer seems to be much higher than
that of other types of synesthesia and
the scientists involved believe that the
prevalence of sensory crossover seen in
veer might challenge the idea that
synesthesia is anything other than a
part of normal variations between people
maybe it's more normal to have senses
cross over like this than we first
thought however this isn't the only
theory that could explain noisy gifs
some people have also highlighted the
possibility that it's not actually a
synesthesia-like process it could be
that visual brain areas are providing a
sort of pre-emptive nudge to the ear to
brace for expected sound the acoustic
reflex is a contraction of the stapedius
muscle a tiny muscle in the middle ear
that occurs in response to loud audio
stimuli that decreases the vibrational
energy transmitted to the cochlea the
part of the inner ear that translates
vibrations into neural firing the
acoustic reflex is well documented in
scientific literature and can be used to
gain insight into a lot of different
hearing conditions it also may produce
an unexpected noise in the ear when it
happens since it pulls the inner ear
into a slightly different shape so it
might be that the acoustic reflex isn't
just responding to the sound happening
but being prompted by the visuals
predictive of a loud noise that would
explain why research has found that
videos showing situations predictive of
loud noises trigger veer the brain might
be preempting a sizeable sound and is
letting the ear know like hey it's about
to get real loud nearby while we haven't
nailed down the exact mechanisms behind
veer or why some people have it while
others don't research is still ongoing
to find out what is clear though is that
we've only scratched the surface when it
comes to decoding the complex ways our
senses interact that and sometimes
tweeting about weird stuff results in
actually advancing science gif jif fungi
fungi we haven't collectively decided
how a lot of these things sound we read
it and come up with an idea of how we
think it should sound but different
people have different and very firm
beliefs about that sound but how strong
would you feel about a sound you can't
hear or a sight you can't see sometimes
individuals without sight as we know it
can still process visual information
here's brit to explain how that works
most of the time physical blindness is
like a blindfold it keeps people from
taking in visual signals at all but
there's a surprising exception to that
rule in some rare cases people can lose
their vision but still respond to visual
cues except they do it subconsciously in
other words they can see without knowing
they're seeing this condition is called
blindsight and not only does it shed
light on how vision works it also offers
some clues to human consciousness the
first person to observe blindsight was a
grad student in the late 1960s who was
working with a rhesus monkey named helen
helen's primary visual area known as v1
had been surgically removed so
scientists could study that region's
role in vision generally speaking
whether you're a human or a monkey
damage to v1 makes you blind and as far
as anyone could tell helen could
basically only tell apart light from
dark but the grad student noticed that
if he held up a piece of fruit helen
would look at it and reach to grab it
she could also navigate through
obstacles to eat crumbs off the floor so
at times she seemed to act like any
monkey with typical eyesight but other
times like when she got upset she'd
still stumble around like she couldn't
see so in some ways she was clearly
blind of course helen couldn't tell
anyone what her experience was like so
no one knew for sure what was going on
until a similar thing showed up in human
patients in one famous case a patient
known as db had brain surgery that
accidentally damaged one side of his
vision center so he could no longer see
anything to the left of his nose but a
researcher noticed db would reach for
things outside his field of vision as if
he could actually see certain things in
his blind spot so a team of researchers
came up with an unusual experiment they
would shine a circle of light into his
blind spot then ask db to point at it
and he'd say he couldn't because he was
blind but if they asked him to just
guess he was usually right the
researchers also projected lines on a
screen and asked db to guess whether
they were horizontal or vertical and
even though he assured them he couldn't
see anything he guessed right more than
80 of the time which is way better than
random chance and db wasn't the only
person with this apparent superpower
another patient named tn had his visual
centers damaged from two separate
strokes that left him completely blind
but again scientists suspected there was
more to the story on one occasion they
asked him to walk down a supposedly
empty hallway except
it wasn't empty the scientists had
filled it with boxes chairs a file tray
and all sorts of obstacles but tn
perfectly dodged every single one except
afterward he had no idea that the
hallway was anything but empty so how on
earth can people do this scientists have
some ideas first of all in each of these
patients the same part of the brain was
damaged that v1 region that had been
removed from helen the monkey scientists
think this region is where signals from
your eye turn into conscious sight but
v1 is just one part of a complex network
that gives us our vision see when
signals leave your retina and travel
through the optic nerve they don't go
straight to v1 their first stop is a
part of the brain called the thalamus
which is sort of like a relay center
from there most visual signals go on to
v1 but two other paths lead signals to
different parts of the brain the
amygdala and a region called hmt plus
the amygdala is involved in emotional
responses like when you're scared and it
acts subconsciously so for example you
can react to something scary even before
you've consciously understood what
you're reacting to like if you open your
apartment door and find a crowd of
people inside you might jump before
realizing it's a surprise party in other
words even if the signals going to v1
hit a dead end because it's damaged the
amygdala is still getting visual signals
and responding to them even when you're
not consciously involved hmt plus is
another part of the vision system that
tracks movement by picking up on things
like change and contrast it also gets
signals from the thalamus and scientists
think people may be able to register
where things are moving in their visual
field even though it can't see the thing
that's moving those are two possible
ways people might be able to see when
they're blind but it is possible there
are simpler explanations for example
humans rarely have v1 completely damaged
and like db they usually have vision and
at least part of their visual field and
in some cases maybe patients are able to
make accurate guesses because of light
scattering to the parts that can see
there are also some people with blind
sight who report seeing
something like waves or shadows and
these things might influence how they
answer but many patients are just as
surprised by their abilities as the
experimenters the idea of subconscious
signals influencing people's behavior
isn't new though we've known about
unconscious perception for decades
scientists have recorded many examples
of people reacting to images or words
that flash in front of them too quickly
to register consciously but one of the
interesting things about blindsight is
it shows that our conscious experiences
are just a small part of the work our
brains actually do no one knows what
makes us conscious or why we experience
life instead of just going through the
motions like a robot but research on
blindsight gives us an unusual window
into this problem it shows us that
certain brain regions seem to be
responsible for our conscious experience
of vision and it also tells us that in a
lot of ways vision can work
unconsciously just a sequence of input
and output which brings up an unsettling
question if blind people unknowingly
respond to things they don't see what
about people who can see do they also
respond to things they're not conscious
of they almost certainly do we all have
unconscious processing going on all the
time but fortunately we usually don't
need to rely on it subconscious sight is
like a superpower we didn't know we had
even when you can't see anything
sometimes you can still see things but
it's not the only sense that we get
subconscious information from smells can
do that too we humans have our noses to
thank for our powerful sense of smell
most of us at least can use our noses to
tell that dinner is ready or that
there's a gas leak it can save our lives
but our noses also do a lot of work that
they don't get as much credit for they
pick up on chemical cues that affect us
on a subconscious level and yet those
cues may play an important role in our
social interactions and our personal
well-being even though we have no idea
it's happening now in the past smell
hasn't gotten much press compared to our
other senses but a lot of recent
research suggests that our sense of
smell is far more important than we
first realized one big clue is that we
humans are pretty smelly compared to our
closest ape relatives and not for
nothing our bo reflects a combination of
factors like our genetics our diet and
our emotional state this can all be
important information and like it or not
our sweat can carry that information
to other members of our species with no
effort on our part when you smell
someone's bo your brain processes the
chemical information it contains and one
thing it can do is influence your
emotions among social species like
humans emotional contagion or the
ability to transmit emotions from one
individual to another through the senses
is common and pretty useful for instance
if one individual sees some danger like
a predator and starts giving off fear
signals others may pick up on those
signals and have a better chance of
protecting themselves plenty of studies
have shown that humans and other social
species transmit emotions through visual
cues like facial expressions and body
language and studies have also shown
that certain animals transmit emotions
like fear through invisible cues in
their scent known as chemo signals so
some scientists wondered how much these
chemo signals might play a role in
emotional contagion among humans in a
2012 study one team of researchers
designed an experiment to find out in it
one set of participants watched videos
that would provoke either fear or
disgust while wearing sweat pads in
their armpits afterward a second set of
participants were asked to smell those
sweatpads and the experimenters recorded
their emotional state conveniently the
emotions of fear and disgust tend to
provoke opposite physical responses when
you're scared your body will typically
try to take in more sensory information
so your face will open up as you breathe
more deeply and scan the environment
with your eyes on the other hand when
you are disgusted you'll generally
reject sensory information like you'll
walk past a row of porta-potties and
you'll scrunch up your face and take
really shallow breaths and look around
less now these reactions aren't always
super visible to the eye but by
monitoring their eyes and facial
movements the researchers could tell
which facial muscles were activated in
each person and which emotional state
their expressions reflected and the
authors found that participants who
sniffed discussed sweat tended to
display disgust which you know seems
like a normal reaction when you're
sniffing sweatpads but also those who
sniffed fear sweat would also display
fear and that's even though they had no
visual or other cues to suggest those
responses what's more they weren't even
consciously aware of the effect the
smell was having on them this suggests
that the subconscious information in
another person's sweat can play an
important role in emotional contagion
and sharing emotions isn't only useful
for protecting against threats in the
environment literally feeling what other
people feel is the basis of empathy
various studies have linked empathy with
what's called pro-social behavior or
behavior that helps other people
basically if we have the capacity to
feel what others feel we are more likely
to look after their well-being so in a
less direct way empathy is also a
survival skill for our species in the
past research has shown how visual cues
can activate our empathy and make us
more likely to help people out but more
recent research has highlighted the fact
that visual cues don't act alone for
instance a 2018 study looked at the role
of chemo signals and making us feel
empathy so get this the researchers used
cotton pads to collect armpit sweat from
a group of 16 participants as they gave
fake presentations that were meant to
intentionally stress them out then the
researchers had a separate group smell
those cotton pads while looking at
pictures of people in different
situations in some pictures the people
were in pain while in others they were
doing something neutral and as the
participants looked at the pictures the
researchers used an eeg to measure the
levels of specific brain waves that
correspond with empathy and they found
that when the subjects looked at
pictures of people in pain they had the
most empathetic response while they were
smelling sweat that contained stress
signals in fact even when the subjects
looked at neutral images they tended to
have an empathetic response if they
smelled the sweat with stress signals
they concluded that emotional contagion
through smell has a strong influence on
our empathy and can sometimes even
override what we see scientists still
don't know exactly what chemicals act as
chemo signals so there's still plenty of
research to be done but what studies so
far have shown is that these signals
that we take in subconsciously are a
really important part of our lives and
we have b.o to thank for the role that
it plays in our well-being and the
well-being of our society so your sense
of smell is linked to empathy who would
have guessed now you've just seen a few
of our videos back to back and you might
have noticed that we're pros at putting
a lot of information into bite-sized
videos if you want to pick up those kind
of skills yourself you might be
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scishow so thanks now on to the next
sentence our perception of our own
bodies is a sense too but one it's
possible to bamboozle you can feel so
connected to an inanimate hand that you
think it's your own hand and respond
accordingly when something hits it let's
go to brit again for that experiment
there's an illusion that's become a kind
of pet experiment that's used all over
the world by psychologists who like
spooking people here's how it goes you
sit at a table and hide one hand behind
a divider with a blanket draped over
your shoulder there's a fake hand on the
table and the experimenter arranges it
so the fake hand's wrist looks like it's
connected to you then you watch the fake
hand as the experimenter strokes both
your hidden real hand and the fake hand
in exactly the same way after a few
seconds you start to get the sense that
the fake hand is actually your own and
that's when the experimenter grabs a
hammer and whacks the fake hand with it
which makes you recoil in panic and yeah
it's kind of mean but this illusion has
actually turned out to be super useful
it's helping programmers create better
virtual realities and it's also being
used in medical treatments the trick is
called the rubber hand illusion and it
was first published by a group of
researchers back in 1998 when they
discovered that if your real hand is
hidden you can convince your brain to
adopt a fake hand as your own there's a
good reason why your brain just
misplaces a part of your body you've
known and loved your entire life it has
to do with multi-sensory integration
when your brain takes information from
all of your senses and puts it together
to create one cohesive picture of the
world usually your brain can do this
really well and your perceptions are
pretty accurate sometimes though the
process can go wrong because your brain
trusts certain kinds of sensory input
more than others when it's building that
big picture in this case it gives more
weight to what you're seeing with your
eyes and feeling with your skin so you
see the fake hand in the spot where your
real hand should be looking like well a
hand and you feel touches that match
what you see happening to the fake hand
your brain trusts that more than your
proprioception the sense telling you
where your hand actually is in space so
it just corrects your proprioception to
match what it thinks is the most
accurate version of what's happening
that's why you feel like the fake hand
is yours even though you know it's not
real and you react to the hammer but the
rubber hand illusion is useful for more
than just scaring people researchers can
also use it to make virtual reality or
vr seem more realistic in a 2010 study
for example computer scientists from
university college london tested whether
the rubber hand illusion would make it
seem more like you'd actually stepped
into a simulated world they had 20
university students use vr headsets and
controllers to experience different
simulations then the researchers
monitored their reactions to the
simulations using both questionnaires
and what's known as galvanic skin
response which measures the intensity of
your emotional responses based on how
much you're sweating they found that
when the simulation included virtual
arms that were in danger of being
injured the player's alertness spiked
they were bracing their own bodies for
impact as if they were actually about to
be hurt but they didn't tend to brace
themselves that way when the simulation
just had plain arrows instead of virtual
arms since this was a small study
there's still a whole lot we don't know
about how the rubber hand illusion
applies to virtual reality but the
experiment has been replicated by other
researchers since then with similar
results studies like this could pave the
way for new techniques and hardware for
more realistic simulations and that
would be useful for more than just
awesome video games realistic immersive
simulations might also help people in
physical therapy since you can have
patients try exercises in ways that
would be impossible in the real world if
you set up a simulation with less
gravity for example and a version of the
rubber hand illusion is already being
used in another kind of therapy called
mirror box therapy it's used to treat
phantom limb pain where people feel pain
from a limb that's been removed as
though it's still a part of their body
phantom limb pain is especially hard to
treat because
there's nothing there mirror box therapy
uses a box with a mirror on it set up to
reflect the patient's remaining limb in
a way that makes it look like the
missing limb is actually there as the
patient looks at the reflection they do
stretches and exercises with their
remaining limb their brain reads what
they're seeing in the mirror as the
missing limb moving stretching and
generally being healthy and turns off
the painful alarm bells dozens of
studies have tested mirror box therapy
and they've found that it does work so
the rubber hand illusion may be a weird
cognitive flaw but by exploiting it we
can create some amazing virtual worlds
and hopefully help people with
rehabilitation and pain too your brain
trusts your sense of vision more than
your sense of touch and it's a
subconscious preference we seem to have
a lot of subconscious responses to food
here's another one fast food was
invented to help us keep up with our
fast-paced world but it's also had some
unintended psychological consequences by
putting us in a hurried mindset fast
food can make us more impatient and not
just in a drive-through line it can
influence our choices and situations
that don't have anything to do with food
and the weirdest thing is it can alter
your behavior even if you're not eating
it just the fact that it's out there can
change your brain unless you know how to
counteract its effects now to
psychologists impatience isn't just not
having any patience we become impatient
when we have a goal but we find out it's
going to cost us more time or effort
than we originally thought to reach it
and that's not always a bad thing
impatience can motivate us to act either
to switch goals or to remove obstacles
to them like if you're stuck in surprise
traffic and need to find a new way home
but it can also cause us to act
impulsively and irrationally so maybe
instead of finding a new route you might
start honking at the cars in front of
you overall this side of impatience can
make us agitated and less happy and fast
food can be part of the problem
psychologists and other researchers have
discovered three big ways our instant
nuggets and dollar tacos are
intensifying our impatience the first
involves a phenomenon called behavioral
priming this happens when exposure to a
stimulus influences a person's behavior
often on a subconscious level
researchers tested this effect in a 2010
study published in psychological science
they primed participants by flashing
fast food logos from restaurants like
mcdonald's and kfc on a screen for 12
milliseconds that's eight times faster
than the blink of an eye and faster than
subjects brains could consciously
register the images still the
researchers found that this unconscious
exposure to fast food symbols ramped up
participants reading speeds by 17
even though the reading test was untimed
and a different experiment from that
study found similar results so just
thinking about fast food made people
more likely to speed up another study
found that fast food also heightens our
impatience by making it harder for us to
stop and smell the roses or the french
fries i guess in 2013 researchers looked
into whether fast food makes people so
impatient that they're less able to
savor life they gave participants a
survey that assessed their ability to
savor experiences then they calculated
the ratio of fast food restaurants to
full service restaurants in each
participant's neighborhood they found
that people who lived in areas with high
concentrations of fast food were less
likely to savor their experiences and
while more research needs to be done on
why the research team hypothesized that
it's the well fast part of fast food
that reminder about hyper efficiency may
keep us from slowing down to appreciate
experiences which might indirectly
affect our happiness too finally it
turns out that this impatience might not
just have an effect on our emotional
well-being but maybe also our finances
in a study published in the journal of
personality and social psychology in
2013 researchers investigated whether
fast food made people more financially
impatient essentially that means people
lost the patience to save money for a
rainy day and in this study they did the
paper found that the more fast food
restaurants a person was surrounded by
the less likely they were to save money
again they didn't even need to eat the
food just standing in front of a fast
food joint elevated people's financial
impatience scientists found that people
outside these eateries are more likely
to accept a smaller gift card in the
moment rather than receive a larger gift
card later and although this study
didn't specifically control for income
others have and the effect still holds
researchers believe this is because fast
food restaurants serve as a subconscious
prime that influences our behavior fast
food is all about saving time so just
being exposed to it could up our
impatience levels and our desire to
choose immediate rewards but good news
just because fast food is everywhere
doesn't mean you're doomed to a life of
checking the clock studies suggest that
we can enhance our patients just by
imagining a future outcome this is due
to the framing effect which happens when
our decisions are influenced by the way
information is presented like in a 2017
study scientists tested how people's
patients levels changed if a question
was framed as a single either or
decision or as a sequence of choices and
consequences that's called sequence
framing so when participants were asked
whether they wanted to get either a
hundred dollars that day or wait 30 days
for 120
they were more likely to choose taking
the money immediately but when
participants were asked whether they'd
rather have a hundred dollars tomorrow
and zero dollars in 30 days or zero
dollars tomorrow and a hundred and
twenty dollars in 30 days they were more
likely to choose the delayed payment
that's because the sequence framing in
the second scenario helped participants
imagine all the choices and consequences
what it would be like at every step in
the timeline and that made them more
patient for the positive outcome so of
all things imagination may be our best
weapon against impatience especially of
the fast food variety so now we've
touched on the psychology of each sense
but maybe not because contrary to what
they told you in elementary school the
five senses don't necessarily encompass
all of our senses the greek philosopher
aristotle used sensory experiences and
body parts to propose that humans have
five senses and you've probably heard of
them before sight smell touch taste and
sound but almost as soon as he proposed
them people noticed things that didn't
fit the bill like when you feel hungry
or dizzy do you sense that through one
of the five senses or is that a separate
sense scientists have debated how many
senses you have for over 2 000 years
because it all comes down to what we
consider a sense scientists classify
senses by distinguishing between
sensation and perception sensation is
all physical it's just the body
detecting a piece of sensory information
what scientists call a stimulus and
perception is organizing and
interpreting that stimulus so a
perception is what we are consciously
aware of for example if you touch a cat
your skin can sense its fur and as this
information gets processed by the brain
you also perceive its softness so
basically sensation is all about the
body perception is all about the brain
neurons sense with tiny receptors that
translate and transfer the electrical
signal generated from physical stimulus
like touching a cat these signals then
get organized and interpreted in
different parts of our brains leading to
our conscious awareness and
understanding of the stimulus like the
softness of the cat's fur and a lot of
the time when people talk about senses
this is what they really mean perception
consciously experiencing or feeling
something so the number of senses that
you have depends on which process
sensation or perception you're taking
into consideration if you think about
the sensory stimuli themselves there
would only be three senses first light
stimuli translates to vision second
chemical stimuli is taste and smell and
third mechanical stimuli account for
touch and hearing then you have
aristotle's original five senses which
were based on perceptions caused by
external stimuli that were detected by
visible sensory organs like your eyes or
nose but there are definitely things
that we can sense that don't have
visible sensory organs attached to them
for example you can sense hot and cold
respectively with your skin but that is
a different thing than touch and we have
a sense of balance through the
vestibular system in your inner ear
which is a detection of motion and
spatial orientation so a definition
requiring external stimuli starts with
these original five and adds temperature
and balance for seven total senses so we
can also feel things that aren't coming
from the outside like pain which is
another sense and of course the source
of pain can be from something external
like a bump or a cut but sometimes it's
a stomachache or a headache with no
external cause there's also
proprioception which lets you sense
movement and where your body is in space
that lets you judge things like how
flexed or extended your limbs are while
doing things like walking if you close
your eyes and let someone move your body
around like a doll you will be able to
describe exactly how you are positioned
without looking because we can sense the
angles of our joints and the length of
our muscles so seven external senses
plus pain and proprioception brings us
up to nine total and nine is the
favorite answer for a lot of
neuroscientists but some people also add
a general category for internal states
like hunger thirst or needing to use the
bathroom so that's 10 senses i guess but
what about things that we can detect but
we're not consciously aware of are those
senses our bodies have receptors for
things like the acidity of our
cerebrospinal fluid and our glucose
levels but we aren't ever aware of
having slightly acidic or basic spinal
fluid you can also break some of the
other senses into more specific
divisions so the category of an internal
state could be broken into each state
individually hunger and thirst would be
two different senses and even needing to
go to the bathroom would be separated
into two senses but also we can detect
the intensity of light and color
independently of each other so maybe
vision is actually two senses so if you
think about senses as stimuli our body
can detect now we're somewhere in the
low 20s but we can go higher we could
think about all of the specialized and
unique kinds of receptors as different
senses vision isn't just broken down
into brightness and color anymore color
is subdivided into different wavelengths
corresponding to red green and blue each
color has a specific kind of receptor
specialized for responding to its
wavelength haste is now salty sweet
bitter sour and umami so now we're up to
33 senses at least because that's not
counting the more than 400 different
types of smell receptors or each
individual auditory receptor that
corresponds with a different pitch so
now we've all lost track but i think
we're in the thousands of senses and
that's just in us humans other animals
like migratory birds can navigate using
the magnetic field of the earth but
ultimately this question is not how many
senses you have but what a sense is
which comes down to perception or how
you make sense of the world surrounding
you which goes way beyond more than just
the original five senses it's not as cut
and dry as we used to think for
something that seems so physical there's
a lot of psychology to how we take in
the world around us thanks for watching
this episode of scishow psych if you'd
like to keep learning about your sense
of sight you might enjoy another
compilation about how you see colors
[Music]

Key Vocabulary

Start Practicing
Vocabulary Meanings

sense

/sɛns/

B1
  • noun
  • - any of the ways in which people or animals are conscious of the world
  • verb
  • - to be aware of something

perception

/pərˈsɛpʃən/

B2
  • noun
  • - the way something is regarded, understood, or interpreted

sound

/saʊnd/

A1
  • noun
  • - something that you hear
  • verb
  • - to make a noise

vision

/ˈvɪʒən/

B1
  • noun
  • - the ability to see

brain

/breɪn/

A2
  • noun
  • - the organ inside the head that controls thought, memory, feeling, and activity

response

/rɪˈspɑns/

B1
  • noun
  • - a reaction to something that has happened

emotion

/ɪˈmoʊʃən/

B1
  • noun
  • - a strong feeling such as love, anger, or sadness

empathy

/ˈɛmpəθi/

C1
  • noun
  • - the ability to understand and share another person's feelings

research

/rɪˈsɜrtʃ/

B1
  • noun
  • - careful study that is done to find out more about a subject

experiment

/ɪkˈspɛrɪmənt/

B1
  • noun
  • - a scientific test that is done to find out what happens in particular conditions

illusion

/ɪˈluʒən/

B2
  • noun
  • - something that appears to be real but is not

reality

/riˈæləti/

B1
  • noun
  • - the state in which something actually exists

subconscious

/sʌbˈkɑnʃəs/

C1
  • adjective
  • - operating or existing outside of consciousness

conscious

/ˈkɑnʃəs/

B2
  • adjective
  • - aware of something

perceive

/pərˈsiv/

B2
  • verb
  • - to notice or become aware of something

influence

/ˈɪnfluəns/

B1
  • noun
  • - the ability to have an effect on the character or behavior of someone or something
  • verb
  • - to have an effect on the way someone thinks or behaves

respond

/rɪˈspɑnd/

B1
  • verb
  • - to react to something

imagine

/ɪˈmædʒɪn/

A1
  • verb
  • - to form an idea or picture in your mind

“sense, perception, sound” – got them all figured out?

⚡ Dive into vocabulary challenges in the app and lock in your knowledge right after jamming to ""

Key Grammar Structures

  • We've only scratched the surface when it comes to decoding the complex ways our senses interact.

    ➔ Present perfect tense + when‑clause

    ➔ The phrase "**We've only scratched** the surface" uses **have + past participle** to show an action that started in the past and is still relevant now.

  • It could be pretty big for synesthesia research.

    ➔ Modal verb + base verb (could be)

    ➔ The modal **could** expresses possibility; it is followed by the base verb **be** to form the conditional meaning “might be”.

  • The acoustic reflex is well documented in scientific literature and can be used to gain insight into a lot of different hearing conditions.

    ➔ Passive voice + infinitive of purpose (can be used to)

    ➔ The phrase **is well documented** is in the **passive voice**, focusing on the result rather than the agent. **Can be used to** employs the modal **can** plus the passive infinitive **be used** to express purpose.

  • They might be able to register where things are moving in their visual field even though it can't see the thing that's moving.

    ➔ Modal verb 'might' + be able to + concessive clause (even though)

    ➔ The modal **might** shows a low degree of certainty. **Be able to** expresses capability. The clause **even though** introduces a contrast, stating a fact that seems contradictory.

  • They found that participants who sniffed fear sweat would also display fear.

    ➔ Reported speech with 'that'-clause + modal 'would' for conditional result

    ➔ The verb **found** introduces a **that‑clause** reporting what was discovered. **Would** is a modal used here to describe a likely result in a hypothetical situation.

  • If we close our eyes and let someone move our body around like a doll, you will be able to describe exactly how you are positioned without looking.

    ➔ First conditional (if + present simple, will + infinitive)

    ➔ The **if** clause uses the **present simple** (**close**, **let**) to talk about a real possible future situation. The main clause uses **will be able to** to express future ability.

  • The brain trusts your sense of vision more than your sense of touch.

    ➔ Comparative structure (more than)

    ➔ The adjective **more** followed by **than** forms a comparative, indicating that the brain gives greater weight to vision than to touch.

  • Even though the researchers found that videos showing situations predictive of loud noises trigger veer, the exact mechanisms remain unknown.

    ➔ Concessive clause with 'even though' + present simple passive

    ➔ The concessive conjunction **even though** introduces a contrast between the finding and the fact that the mechanisms are still unknown. The verb **remain** is in the **present simple passive** sense (remain unknown).

  • Because we have a sense of balance through the vestibular system in our inner ear, which is a detection of motion and spatial orientation.

    ➔ Causal clause with 'because' + non‑restrictive relative clause (which is)

    ➔ The **because** clause explains the reason for having balance. The **which is** clause is a **non‑restrictive relative clause**, adding extra information about the vestibular system.

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