7 Black Friday Shopping Tips - How Not To
Get Ripped Off
00:00
I'm Antonio Centeno, the founder of Real Men
Real Style.
00:02
Today, I'm going to be giving you seven tips
on how to shop effectively this Black Friday,
00:03
Cyber Monday, and Thanksgiving weekend.
00:08
If you haven't already, please consider to
subscribe to my YouTube channel.
00:12
By doing that, these videos will come right
to you.
00:15
In addition, if you like this, if you find
this video useful, I would appreciate you
00:17
clicking on the "like" button right below
this video.
00:20
In addition, right down there, you're going
to find a link over to Real Men Real Style.
00:22
You can go over there and get this entire
article.
00:26
You can read it right there.
00:29
And if you're on my email list, you'll actually
get this article wrapped up as a PDF so you
00:31
can read it on your smart phone when you're
out there shopping this weekend.
00:36
Okay, so why am I giving you these seven tips?
00:40
Many of you guys have been shopping your entire
lives and you feel pretty comfortable doing
00:43
Well, I'm a retailer.
00:48
I own a custom clothier and I'm on the opposite
side of the buyer, and I know many of the
00:49
things we use to get people to buy.
00:55
And if they're not used ethically, I think
it's my responsibility to let you know that
00:57
you're going to see things like scarcity.
01:04
You're going to see things like value prop.
01:06
You'll see a retail price and they say they're
knocking it off 70% or 50% when really the
01:10
item isn't even worth that amount of money
still, or you're going to have other herd
01:15
You see these big box stores where everyone
rushes in and people are just grabbing things.
01:21
This is where Black Friday gets really dangerous.
01:26
Guys, I want you to understand, and I don't
want you to have buyer's remorse come later
01:29
on in this season and then find out you can't
even return it or you can only get an in-store
01:34
credit, or worse case, you get stuck with
something and you never wear it or you never
01:38
Okay, so I'm reading from the list.
01:44
I didn’t have time to memorize all this
stuff, but the number one tip is whenever
01:46
you go out there shopping, gentlemen, know
what you're looking for.
01:51
One of the things I preach and I talk about
over at Real Men Real Style is that you need
01:56
to understand what is in your core wardrobe.
02:00
You need to understand what you need to own
versus what would be nice to own, but really
02:03
isn't going to add much to your wardrobe.
02:09
So that way, when you're going out there shopping
and you see a great deal, you don't just buy
02:11
something because it's 70% off or 60% off
or you think it'll look good on you.
02:15
You actually purchase something because gosh,
it's on your list and you've created a list
02:21
of what should be in your core wardrobe.
02:25
So that's the number one thing, gentlemen,
is know what you're going out to purchase
02:28
and that's what you should be going after.
02:33
Now, this list can be as long as you want
it to be.
02:35
And one of the things I talk about in my style
system is that you need to have this list
02:39
and you need to have it not only broken out,
but in a priority order.
02:43
So if you already own a number of dress shirts,
there's no reason to buy any more dress shirts
02:46
even if they're on sale.
02:51
Instead, you should be looking for trousers
because you've only got maybe one pair of
02:52
Okay, the second thing I'm going to talk about
is to budget and I'm not saying that you need
02:58
to stick exactly like, say, "I'm only going
to spend $100 today."
03:04
No, that's not the kind of budgeting I'm talking
about.
03:08
I mean, you need to budget for individual
items and know what their true value is.
03:11
Let's take a really nice pair of jeans.
03:18
Well, if you know that Levi's normally sell
for retail for $50 to $60, the brand that
03:22
you're going after, maybe you're looking at
some 505's and you know that they sell for
03:29
$40, well, when you know that, you're not
going to fall into a store that says normally
03:32
these -- well, you know they normally sell
at $40.
03:39
When the store says they normally sell it
at $60 their retail and they marked them down
03:41
by 50%, well, that's only a $10 savings that
you know that they should only be $40.
03:45
Do you kind of see the math there, guys?
03:52
Basically, when you know what the true value
of something is and you budget for it, you'll
03:54
be able to identify value when you truly see
it.
03:58
It doesn’t matter what store you're at and
looking across brands, so the same thing with
04:02
And why I don't want you to stick with a hard
price is sometimes you're going to come across
04:08
something and you're going to say, "Wow!
04:13
This is a great deal.
04:15
I wasn't necessarily looking for it.
04:17
It was a little bit lower on my list, but
I'm going to go ahead and jump on this because
04:19
it's 70% off and this is a sports jacket made
by Zegna" or a company that consistently puts
04:23
out good quality, and I'm going to go ahead
and make the purchase.
04:29
I'm pulling out my notes here.
04:33
Number three, be able to identify quality.
04:37
Now, how can you identify quality?
04:40
Well, the first off, first thing is you want
to be able to make sure that it has to fit
04:42
you, not exactly quality for everyone, but
if it doesn’t fit you, it doesn’t really
04:47
After that, look at the fiber.
04:54
Again, I'll take jeans.
04:58
I was in looking at different brands and if
you know you're going to be wearing these,
05:00
if jeans are really, really thin, gentlemen,
understand that denim is going to most likely
05:06
Unless it's a higher end brand, it probably
means that they're on the cheap side and you
05:12
want to avoid them.
05:16
When it comes to jackets or sports jackets,
feeling the shoulders, know that there is
05:17
a difference between a brand, usually many
of the brands that sell in Sears, versus the
05:22
brands that sell in Neiman Marcus, and understand
that a $200 jacket that you buy in Sears is
05:27
not the same as a $200 jacket that is on sale
from $500 that you're purchasing at a higher
05:34
end store like Macy's or Barneys.
05:41
Okay, I jumped the gun on number three, but
if it doesn't fit you, gentlemen, and especially
05:46
if you're over the age of 21, you're not going
to grow into it.
05:52
About the age of 21, we stop getting taller.
05:55
We get a little bit wider after that, but
make sure it fits you because there's nothing
05:57
you can do if there isn't going to be fabric
in there.
06:02
You may think that you're going to lose those
ten pounds and that shirt is going to fit
06:07
you really well when you lose that ten pounds.
06:10
Gentlemen, it's probably not going to happen,
so focus on the fit.
06:13
Okay, so before you even go out there and
especially on Cyber Monday, you're going to
06:29
be able to go quickly to websites and be able
to compare prices.
06:34
Don't get stuck on this entirely and realize
that sometimes it's a bait-and-switch.
06:38
Make sure you look at shipping costs as well.
06:42
And it's my opinion that I would rather pay
a little bit more and go with a good quality
06:45
After that, you're going to want to check
the return policy, so make sure whenever you
06:52
buy something that it can be returned.
06:56
Many times, and they're not always going to
tell us, but you'll just got to be able to
06:59
get an in-store credit.
07:02
I've had in some companies, in a sense you
can't return it.
07:04
So make sure that they've got a good return
policy.
07:07
Usually, the larger, big box stores have a
good return policy.
07:10
Amazon has an amazing return policy, but look
at the final details there.
07:14
And last is going to be coupon codes, discount
codes.
07:20
Pay attention to that stuff.
07:24
There are many sites like dappered.com and
there are a few other ones that they let people
07:25
know about this stuff, but see if you can
stack them on top of each other and if you
07:31
can really build up the savings, but try to
use that to your advantage.
07:35
Gentlemen, be aware and realize that these
sales are going to come and go.
07:40
Don't go out there and purchase something
and find out that you can't return it.
07:46
I prefer Cyber Monday over Black Friday because
I just don't like to be out there, but I can
07:52
tell you, I did a little bit of prep work.
08:00
I'm in the market for a new pair of jeans
and I went out there and I tried on all the
08:02
different types of Levi's over at JC Penney's
earlier today, and I'm going to go on to Levis.com
08:07
probably tomorrow, maybe Friday.
08:13
I'm going to look for a sale.
08:14
I know exactly what size.
08:15
I know exactly what style and I know exactly
what color.
08:18
I also have a good idea of the price because
I went into the store.
08:23
By the way, I do go in and I support my local
stores, but do what you can to support your
08:29
local stores, gentlemen, but also, I want
you to get the best deal this holiday.
08:36
I'll see you guys in the next video.
08:42
If you want to learn more by the way about
men's styles, don't forget I've got a great
08:44
premium e-book that is going to be totally
revamped.
08:48
It's actually going to be an entire website
in itself.
08:52
I did a webinar just the other day and I'm
sure it'll give a lot of people an inside
08:56
look at that, A Man's Guide to Style.
08:59
I'll link to it down below.
09:02
Make sure to grab it before I knock the price
up at the end of this year, which is going
09:04
to happen because it's going to be really
good.
09:08
Okay, guys, I'll see you in the next video.
09:11