Transcriber: To Kiet Tuong B
Reviewer: Phan Thi Dan Nhi B
00:00
It's 1988. I'm working
as a senior account executive
00:18
in one of New York's top PR firms.
00:24
I'm sitting in my office
in Rockefeller Center wearing pearls
00:27
and sensible pumps. I have a small
window that overlooks midtown Manhattan.
00:31
Makes me feel kind of important.
00:38
And I'm on the phone
with the director of marketing for Z100,
00:40
the largest radio station
in New York at the time.
00:44
And I'm enthusiastically pitching
him a promotion for one of my clients.
00:48
And the director stops
me and he says, Tricia,
00:52
I am not remotely interested
in that promotion.
00:55
But you have an amazing voice for radio.
00:59
If you come down to the station,
will make you a demo reel for free.
01:02
You really ought to be on the radio.
01:07
Now, this man, I've never met
him before in my life.
01:10
He doesn't know
who I am or what I look like,
01:13
but he lives in the world of voices,
and he hears potential in mine.
01:15
And I say, no, thank you.
01:21
I say no thank you
to a powerful radio executive
01:25
who believed in my abilities enough
just by hearing my voice that he offers
01:29
to make me a demo reel for free.
01:34
And for the next 35 years,
01:38
I wonder what would have happened
if I had said yes to that offer.
01:40
Because the truth is, I wanted to say yes.
01:47
The idea of thousands, if not millions
of people hearing my voice thrilled me.
01:50
But I had been raised
to follow the well-worn path,
01:56
and radio was not on that path.
02:00
What was on that path were
careers that provided stability.
02:02
Business person, homemaker.
02:07
If you were really frisky, lawyer,
02:09
logic, practicality, and security were
the criteria that I was taught to use
02:14
when making decisions.
02:20
I wasn't surrounded by risk takers,
lovely people, not risk takers.
02:22
So when I was presented
with something new or unexpected,
02:27
I didn't have the imagination
or the courage
02:31
or the encouragement
to veer off the safe path
02:35
and to step into the unknown
for the next seven years,
02:38
I stay exactly where
I am in public relations,
02:42
billing my time in 15 minute increments,
02:46
working for clients like
retail banking, traffic reporting,
02:49
hazardous waste recycling,
02:53
being a voice for other people
instead of being a voice for myself.
02:55
And on the surface it looked great.
03:01
I was well paid. I was respected,
and I was miserable.
03:03
I can remember thinking,
if I do this work for much longer,
03:08
I'm going to die slowly,
but I'm going to die.
03:13
And around about that time,
I was talking with a priest at my church.
03:18
He could see that I was struggling
with where I was in my life
03:21
and was thinking about
going someplace different.
03:25
And he said, well, you know, Tricia,
everyone will tell you the cost of going.
03:28
No one will tell you the cost of staying.
03:34
And that sentence
cracked my world wide open,
03:37
because I realized how much
of my life had been shaped by
03:42
avoiding risk without ever calculating
what that avoidance was costing me.
03:46
Like the time in college
03:52
when I said no to learning how to edit
videotape even though I really wanted to
03:54
because I was afraid of making a mistake.
03:59
I mean, who knows,
I could be a filmmaker now
04:02
or the time I spent nearly a decade
unhappily married to the wrong man
04:05
because I was afraid of staying single
04:11
and waiting for the right
person to come along.
04:14
I had used logic and practicality
04:17
and some distorted view of security
as my only criteria for decision making,
04:20
and suddenly I could see the blind spots.
04:26
Those criteria were very good
at keeping me safe,
04:29
but they also fueled regret.
04:36
Maybe you've tried to keep yourself safe
04:40
and said no to decisions that would push
you out of your comfort zone.
04:43
And maybe you have some regrets, too.
04:47
I had done that over and over again,
and I didn't want to do it anymore.
04:50
So I adopted a new rule for myself.
04:55
The riskiest thing I
can do is play it safe.
04:58
And I went all in. And over the next
few decades, I tested that rule.
05:01
And small and big ways.
05:08
Small way. I dyed my hair
red bigger way in my 30s.
05:10
I quit my job, cashed
out my retirement savings,
05:17
and moved to Ireland to become an artist.
05:20
Now, I'm not suggesting everyone
take that kind of radical action.
05:23
Made sense for me at the time.
05:28
For you, moving out of your comfort
zone might mean picking up that guitar
05:30
after all these years,
or starting a side hustle,
05:35
or maybe running for the school board.
05:39
Not playing it safe looks
different for everybody.
05:42
Over time, I learned
to create instead of comply.
05:46
Putting my voice out there in ways
that scared me, but exhilarated me too.
05:50
In my 40s, I wrote and performed
a one woman show.
05:56
In my 50s, I appeared
on stage with The Moth,
06:00
the live storytelling organization,
06:03
and through it all,
one regret followed me.
06:07
That time in my 20s, when
somebody had heard something in my voice
06:11
and I was too timid to see where
it might take me a few years ago.
06:17
And at this point,
I'm in my 60s, the moth calls,
06:22
and they tell me they want to run
one of my stories on the radio.
06:26
I'm like the radio. I was thrilled,
06:31
and they said, you know how we run
a bio at the end of each story?
06:35
And I said, yeah. And they said,
what do you want us to say about you?
06:39
And suddenly, without thinking,
06:45
a sentence flew out of my mouth
that absolutely was not true yet.
06:48
Tricia Rose. Burt is the host
of a popular new podcast.
06:58
And I hung up the phone and I thought,
what have you done?
07:04
I didn't own a microphone.
07:09
I never taken a class.
07:11
I didn't have the first idea about how
to produce a podcast,
07:14
but I was not going to miss
the opportunity to redeem myself
07:17
for a decision I had made out of fear
07:22
and I had regretted for the past 35 years.
07:24
And I was going to miss the opportunity
for more than 2 million people
07:27
to hear about my podcast,
even if it didn't exist yet.
07:31
I had created an opportunity
for myself that I had to say yes to.
07:44
That bio was going on air in three
months time to make my own demo reel,
07:49
so I buy a microphone.
07:55
I take a class. I buy a book about how
to produce a podcast.
07:57
I try to get as smart as I can,
diving into a medium I know nothing about.
08:01
And every time I think,
what are you doing? This isn't logical.
08:07
This isn't practical.
08:12
There's no security guaranteed.
08:13
People are going to laugh at you, I think.
08:15
Do you want to regret saying no
for the next 35 years?
08:18
Or do you want to step
into the unknown and see what happens?
08:22
I'm happy to report that this year
I'm launching the fifth
08:26
season of my podcast.
08:29
And I even won an industry
award along the way.
08:38
But producing a podcast can be a grind.
08:42
It's exhausting. Sometimes it feels
like you're just putting stuff out
08:47
into the air Unless
you hear from a listener,
08:51
you don't know if you're making an impact.
08:55
And at the end of season four,
I said to my husband, it's too hard,
08:58
I'm too tired, and I'm not
sure it's worth all the effort.
09:03
And right after that conversation,
09:07
I checked my emails and I got
one from a listener and she wrote.
09:09
Thank you for the impact
that your podcast has had on me.
09:17
Each episode has given me some form
of creative input and encouragement.
09:23
I finally feel like I'm
wielding my talent and passion.
09:28
Thank you, Tricia, for having
the audacity to do this podcast.
09:33
Now, those were lovely words to hear,
09:45
but that listener also
taught me an important lesson.
09:49
When we stay in our comfort zones,
09:54
when we use logic and practicality
09:58
and security as our only criteria
for decision making.
10:01
We not only rob ourselves
the opportunity to grow
10:06
and have adventure more often
than not paying the price of regret.
10:10
We also rob ourselves of the opportunity
to be of service to other people,
10:16
to make a difference in this aching world,
10:22
even if it matters to just one person.
10:26
And for that reason alone,
10:30
the riskiest thing any of us
can do is play it safe. Thank you.
10:32