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这部视频由 Squarespace 赞助。
稍后会更多介绍他们。所以,我已经做极简主义者超过14年了,
我真的觉得现在比以往任何时候都更加困难。当我
第一次了解到它的时候,它感觉像是在逆流游泳。
如今,它感觉像是在消防水管前面站着。公司们已经
精确调整了操纵你的杠杆,使你的行为符合它们的利益。
从社交媒体到广告,它不仅影响你买的东西的东西。珠宝、汽车、
鞋子、新款iPhone、一匹马。它改变你的生活方式、你的
个性、你的价值观和你的自尊。现在有了AI,那个
影响力变得更快、更聪明、更隐形。是的。我
into behaviors that suit their best
interest. From social media to
结果,一个世界,让生活变得极为简单。 一个
让它很难满足于你拥有的一切,甚至感觉你足够。 因为这个原因,我想极简主义今天比以往任何时候都更加相关。所以,我在许多不同的
生活阶段都称自己为极简主义者。从我早期的单身
日子,住在父母的地下室。基本上,我只是扔掉所有的
东西,到后来和 Natalie 同居,最终结婚,她一开始
以为极简主义是个邪教。哦,是的。
我以为它是个邪教。生活在纽约,每个人都有自己的怪癖。
所以我想,我猜他是极简主义者。
到搬到澳大利亚,买我们的第一个家,并有了第一个孩子。我
认为每一个阶段都让我学到了关于自己的新东西,什么
极简主义对我来说是什么样的,在一个继续珍视更多的世界中,我
简化生活的最好方式。
真的,我学到的关于极简主义的最早教训之一就是,
“极简主义者”这个标签本身出人意料地有用。所以,当我说我是
一个极简主义者时,我不是在炫耀我比你更好,因为我只拥有一件T恤衫,虽然我是。但是我在强化一个关于我是什么人以及我想要成为什么人的故事。所以,对我来说,
成为极简主义者意味着我致力于花更少的时间购物、更少的时间在
屏幕上、更少的时间思考我没有的东西,以及更多时间欣赏
我拥有的东西。极简主义是一个提醒,我有足够的,而且我是足够的。它让我对那些试图说服我
否则的信息少了很多敏感。重力。这是关于身份的力量,讽刺的是,这正是广告商数十年来一直在使用的东西来让你买更多东西。
今天,他们不仅仅广播一般的广告。他们根据他们认为你是谁和你认为你是谁来进行微目标定位。他们像变色龙一样调整他们的信息,适应你的
价值观、不安全感、和抱负。
他们可能会对早期采用者、关心的家长、或不安全的
阿尔法男性说话。没有什么能阻止美国,没有什么能阻止拉姆。他们不仅仅在卖给你产品。他们在卖给你需要实现的身份。
York, everyone has their weird quirk.
当然,有些时候,标签本身感觉很局限。
有时候它会把你框住或阻碍你的成长。我知道我自己肯定经历过。但是面对这个持续不断的消费主义
和数字噪音的轰炸,我发现它仍然是我拥有的最有用的工具之一。所以在过去的14年中,我在
物理物品方面几乎没有麻烦。但我认为我真正挣扎于保持简单的地方不是关于我拥有什么,而是关于我做什么。所以几年前,我环顾四周,发现我让我的工作变得比我想要的复杂得多。我有
近十几个员工,一个繁忙的日程,比我能完成的更多项目。这一切加起来,直到我终于问自己,“如果我的工作更简单,它会是什么样子?”这个问题让我完全重新思考我今天如何组织我的工作,并回到作为一个独创者。它
可能从外面看起来不像成功的举动,但它让我觉得自己更成功了。为了防止自己再次陷入同样的境地,我现在使用一个简单性过滤器。它只是一个我在做任何重大决定之前问的问题。这会让我的生活更简单还是更复杂?我用这个来做生意、
财务、关系。每当我对重大举动感到纠结时,因为有一段时间,我做出的每一个选择——招聘、
扩张、启动新项目——都是关于添加压力层、噪音层和复杂层。所以,为了给你举几个我最近使用这个过滤器的例子,我们应该投资房地产吗?我应该聘请专职视频编辑吗?我应该与其他创作者合作一个大项目吗?这些是
兴奋的、潜在高回报的决定,但它们也伴随着大量的
隐藏成本,无论是时间、
精力、金钱、甚至压力。以
房地产投资为例。在纸面上,如果你有钱,它可能听起来像一个有趣的副业。买一个需要修理的房子,将其出租,建立股权,
甚至可能会额外赚钱。
但当我问自己这个问题,会不会让我的生活更简单还是更复杂?答案很明显。
我以前经历过买房的整个过程,我知道它是多么耗时。所以相反,我们决定保持简单。我们把本该用来买房产的钱
投入股市。从长远来看,这可能会给我们类似的,如果不是更好的回报。但更重要的是,这个决定没有伴随着房产所有权的压力。
这并不是说我总是选择简单路径。我生活中一些最好的、最有意义的决定绝对让事情变得更复杂了。
无论是开始新的YouTube频道还是成为父亲,但简单性过滤器真的在那些灰色区域帮助到我,当我感到纠结时。它让我回到正轨。它帮助我评估权衡,并避免仅仅因为当时听起来兴奋就说“是”。
在过去几年,我 radically 简化了我的整个生意。我缩减了规模,切断了义务,并逐行检查我使用的每一个工具。
大部分都没有入选。但有一个我保留下来,因为它对我的生意如何运作至关重要,那就是Squarespace。
他们是这一周视频的赞助商,我想分享为什么我使用他们超过十年,以及为什么我推荐给所有的创作者朋友。首先,它就是简单。
Squarespace 一直是最好的网站建设者之一,它现在甚至更容易启动
他们的新的蓝图AI网站建设者。只需跟随提示,并在几分钟内建立一个网站。作为一个独创者,这非常有用,因为这意味着我可以自己设计、开发和发布我的网站。虽然平台易于使用来设计美丽网站,Squarespace 也
以其他方式支持创作者和小生意。你可以使用他们的内置工具来管理你的域名,
安排博客帖子,审查你的分析,设置在线商店,预订咨询工作。最后一个我推荐Squarespace给所有朋友的原因是,这是个大的,它就是行得通。
当赌注很高,我正在发布课程,成千上万的人来到我的网站,我需要确保我的网站性能可靠。当涉及到
Squarespace,我在过去10年中使用他们的平台从未有过担心。如果你想看看为什么我信任Squarespace管理我的所有网站,那么今天就去squarespace.com
免费试用。当你准备启动时,就去
squarespace.com/mattella
获得你第一次购买网站或域名的10%折扣。记住,当你使用我在这个视频中分享的链接注册Squarespace时,
这会很大程度上帮助支持我的频道。在过去几年中,
对我所处的生命季节来说,极简主义看起来非常不同。虽然我的衣柜没有太大变化,几乎所有其他一切都变了。极简主义作为一个住在父母地下室的单身家伙。没有什么比那更简单了。添加一个伴侣,搬到一个新国家,买一个家。每一个里程碑都有很多变化,但没有什么是成为父亲那样剧烈摇晃一切。成为一个父亲是一个巨大的调整,我一开始真的挣扎。它是正确的,他们说的关于为人父母。你直到身处其中才真正知道它是什么感觉。没有书,
播客,或善意的YouTube视频能完全为你准备养育孩子的这种疲惫、喜悦、挫败和惊奇混合。
突然,我比以前有少得多的时间。我有更少的时间工作,
更少的时间去健身房,更少的一对一时间与Natalie,更少的时间做
创造性的副项目,更少的时间只是静下来。在早期的一天,我确实感到很多怨恨。它感觉像是我牺牲了很多来成为父母。我感到沮丧和愤怒,因为我做不到一切。在那个时候,Frankie一定在9个月左右。我采访了Ryan Holiday,当时他正在悉尼旅行。
Ryan 可能是最好产的父亲之一。他写了十几本畅销书,创造了大量内容,从我看到的一切,他是一个令人难以置信的存在和关怀父亲。所以,我问他,“你如何成为一个更高效的父母?”
显然,成为一个高效父母的一种方式就是完全忽视你的孩子,这是历史上常常做的方式。
我对我的高效感到不那么自豪,而是对我花很多时间与我的孩子的事实感到自豪。比如我带他们去学校,做他们的午餐,从学校接他们,我很少错过多餐。我们只是在一起花了很多时间。他的答案让我从不同角度思考事情。
当我成为父亲时,我 instinctual 地作出了选择。我优先考虑我的家庭超过一切其他东西。
вместо对这个选择感到怨恨,我应该为其感到自豪。我工作中较低的产出,更少的健身房时间,更少的时间创作项目,这是我为家庭作出正确选择的直接标志。再见,
Frankie。再见,爸爸,再见。我不再能工作10小时一天。我不能熬夜编辑或对每一个兴奋的想法说“是”。我不得不放开我是什么和我能做什么,如果你想成为一个好父亲。
现在,你可能在想,这与极简主义有什么关系?对我来说,它是关于拥抱更简单的生活和欣赏我拥有的。我不再那么担心优化我一天的每一分钟,并从我的日程中挤出每一秒。现在,我更关心创造空间。为和我儿子早晨散步的空间,为托儿所送迎的空间,
为早早睡觉,因为我知道他会在凌晨3:00醒来。它是关于选择动物园而不是编辑,
在客厅摔跤而不是独自在计算机前。是的,这意味着我不能赚那么多钱,我不创造那么多内容,我错过了一些大项目,但我也不错过洗澡时间或缓慢的早晨或早上和家人一起去买咖啡的散步。
作为父亲拥抱极简主义让我问了我14年前问的相同问题。我真正需要快乐什么?我想如何度过我的时间?我可以放开什么东西?虽然这些问题是相同的,但答案现在非常不同。对我来说,这是极简主义的真正好处。
如果有一样东西我学到了,那就是生活不会停止变化。我会继续被新的季节、新挑战,以及通过它们而成长的方式惊讶。但保持一致的是这个。极简主义总是帮助我在事情变得混乱时找到清晰。正如你现在知道的,它不是魔法修复。它没有所有答案,但它给你一个框架,一种方式慢下来,一种提醒,不断回到最重要的事情上来。
label itself can feel limiting.
Sometimes it can box you in or hold you
back from growing. I know I've certainly
experienced that myself. But in the face
of this constant barrage of consumerism
and digital noise, I found it's still
one of the most helpful tools I have. So
over the past 14 years, I've had very
little trouble when it comes to the
physical stuff. But I think the area
where I've really struggled to keep
things simple is less about what I have
and more about what I do. So a few years
ago, I looked around and realized that
I'd made things way more complicated
than I ever wanted with my work. I had
nearly a dozen employees, a packed
schedule, more projects than I could
finish. It all added up until I finally
asked myself, "What would my work look
like if it was more simple?" That
question led me to completely rethink
how I structure my work today and to go
back to being a solo creator again. It
might not have looked like the
successful move from the outside, but it
made me feel a lot more successful. And
to prevent myself from ending up in the
same place again, I now use a simplicity
filter. It's just one question that I
ask before any big decision. Will this
make my life simpler or more
complicated? I use this for business,
finances, relationships. Anytime I feel
torn about a major move because for a
while, every choice I made hiring,
expanding, launching new projects was
about adding layers of stress, layers of
noise and complexity. So, to give you a
few examples where I've recently used
this filter, should we invest in real
estate? Should I hire a full-time video
editor? Should I partner with another
creator on a big project? These are
exciting, potentially highreward
decisions, but they also come with a ton
of hidden costs, whether that's time,
energy, money, or even pressure. Take
real estate investing for example. On
paper, if you have the money, it might
sound like a fun side project. buy a
fixer upper, rent it out, build equity,
maybe even make some money on the side.
But when I asked myself this question,
will this make my life simpler or more
complicated? The answer was obvious.
Having gone through the process of
buying a home before, I know how much of
a time suck it is. So instead, we
decided to keep it simple. We put the
money we would have used on a property
into the stock market. In the long run,
this will probably give us a similar, if
not better, return. But more
importantly, this decision didn't come
with the stress of property ownership.
That's not to say I always choose the
simple path. Some of the best, most
meaningful decisions in my life have
definitely made things more complicated.
Whether that's starting a new YouTube
channel or having a child, but the
simplicity filter really helps in those
gray areas when I'm torn. It gets me
back on track. It helps me to gut check
the trade-offs and to avoid saying yes
to things just because they sound
exciting in the moment. Over the past
couple years, I've radically simplified
my entire business. I've scaled things
back, cut out obligations, and went line
by line through every tool that I use.
Most of it didn't make the cut. But one
that I kept because it's invaluable to
how I run my business, is Squarespace.
They're the sponsor of this week's
video, and I want to share why I've been
using them for over a decade, and why I
recommend them to all my creator
friends. First, it's just easy.
Squarespace has always been one of the
easiest website builders out there, and
it's gotten even easier to get started
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build a website in minutes. As a solo
creator, this is huge because it means
that I can design, develop, and publish
my website all by myself. While the
platform is easy to use for designing
beautiful websites, Squarespace also
supports creators and small businesses
in other ways. You can use their
built-in tools to manage your domains,
schedule blog posts, review your
analytics, set up an online store, and
book consulting gigs. The last reason I
recommend Squarespace to all my friends,
and this is a big one, it just works.
When the stakes are high and I'm
launching a course, getting thousands of
people coming to my website, I need to
make sure that my site's performance is
reliable. And when it comes to
Squarespace, I've literally never had to
worry about that over the past 10 years
of using their platform. If you want to
see why I trust Squarespace with all my
websites, then go to squarespace.com
today for a free trial. And when you're
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that's going to go a long way to helping
to support my channel. Over the years,
minimalism has looked very different
depending on the season of life I've
been in. While my wardrobe hasn't
changed much, pretty much everything
else has. minimalism as a single guy
living in his parents' basement. It
doesn't get much simpler than that. Add
a partner, move to a new country, buy a
home. Lots has changed with each of
these milestones, but nothing shook
things up quite as much as becoming a
dad. It was a massive adjustment and I
really struggled with it in the
beginning. It's true what they say about
parenting. You don't really know what
it's like until you're in it. No book,
podcast, or well-meaning YouTube video
can fully prepare you for the mix of
exhaustion, joy, frustration, and wonder
that comes with raising a child.
Suddenly, I had so much less time than
before. I had less time for my work,
less time to go to the gym, less
one-on-one time with Natalie, less time
for creative side projects, less time to
just be still. In the early days, I
definitely felt a lot of resentment. It
felt like I was sacrificing so much to
be a parent. I was frustrated and angry
that I couldn't do it all. During that
time, Frankie must have been around 9
months old. I interviewed Ryan Holiday
while he was traveling through Sydney.
Ryan's probably the most productive dad
I know. He's written a dozen bestselling
books, creates tons of content, and from
everything I've seen, he's an incredibly
present and caring father. So, I asked
him, "How can you become more productive
as a parent?" Obviously, one way to be
productive as a as a parent is just to
completely neglect your children, which
is which is which is the way that I
think historically it was often done.
I'm less proud of how productive I am
and more proud of the fact that I like
spend a lot of time with my kids. Like I
take them to school, I make their
lunches, I pick them up from school, I
very rarely miss dinners. Like we just
spend a ton of time together. His answer
got me to think about things
differently. When I became a dad, I had
instinctively made a choice. I
prioritized my family over everything
else. Instead of being resentful about
this choice, I should be proud of it. My
lower output at work, fewer hours at the
gym, less time for creative projects was
a direct sign that I was making the
right choice for my family. Bye-bye,
Frankie. Bye, Daddy. Bye-bye. I can no
longer work 10-hour days. I can't stay
up late editing or say yes to every
exciting idea. I had to let go of who I
was and what I was able to do if I
wanted to be a good dad. Now, you might
be wondering, what does this have to do
with minimalism? For me, it was about
embracing a simpler life and
appreciating what I have. I'm no longer
as worried about optimizing every minute
of my day and squeezing every last
second out of my schedule. Right now,
I'm more concerned about creating space.
space for morning walks with my son, for
daycare drop offs and pickups, for
getting to bed early because I know
he'll be awake at 3:00 a.m. It's about
choosing the zoo over the edit,
wrestling in the living room instead of
being alone at my computer. Yes, it
means that I won't be able to make as
much money, that I don't create as much
content, that I miss out on some big
projects, but I also don't miss bath
time or slow mornings or walks in the
morning to get coffee with my family.
Embracing minimalism as a dad has gotten
me to ask the same questions I did over
14 years ago. What do I really need to
be happy? How do I want to spend my
time? What are the things I can let go
of? While these questions are identical,
the answers are very different now. That
to me is the real benefit of minimalism.
If there's one thing I've learned, it's
that life doesn't stop changing. I'll
keep being surprised by new seasons, new
challenges, and the ways that I grow
through them. But what stayed consistent
is this. Minimalism has always helped me
find clarity when things get messy. As
you know by now, it's not a magic fix.
It doesn't have all the answers, but it
gives you a framework, a way to slow
down, a reminder to keep coming back to
the things that matter most.