Thank you so much for helping me get to the
keynote.
00:00
I can't thank you enough.
00:02
Listen, it's the least I can do.
00:04
You call, I'm there.
00:06
I mean what are you going to talk about?
00:08
Is there any insider information you can give
me?
00:10
We're going to talk about some great stuff.
00:14
I'd like to get started with a few updates,
beginning with Apple Music.
00:18
Apple Music has grow to over 17 million subscribers.
00:25
There's a great new simple and intuitive design
in iOS 10.
00:29
This past year alone, Apple Music was the
first place to hear over 70 great releases.
00:34
The combination of our incredible projects
and the success of the App Store has made
00:40
the iPhone and the iPad the most popular gaming
devices in the world.
00:46
But there's been something — or rather someone
— missing, and I'm so happy to announce
00:52
today he is coming to the App Store.
00:57
We want as many people as possible all around
the world to be able to enjoy playing as Mario.
01:02
And they'll be doing it first on iOS.
01:11
Now as the title suggests, Mario runs automatically
to the right and as he does, he'll hurdle
01:13
small gaps and certain enemies.
01:18
Collect as many coins as you can and get to
the flagpole at the end of the level.
01:20
We'll announce pricing later, but Super Mario
Run will release in time for holidays in 2016.
01:23
So that's a brief update on the App Store.
01:30
Let's turn our attention to Apple Watch.
01:33
We call it Apple Watch Series 2 and it has
been completely re-engineered.
01:35
It's rated water-resistant 50 meters.
01:40
The watch needs to withstand the pressure,
the water pressure equivalent, of being at
01:43
a depth of 50 meters.
01:47
So for Series 2, we redesigned the speaker
system and at the end of your workout, we
01:49
use the speaker itself to eject the water.
01:56
The S2 takes that to a whole new level.
02:00
We've added a dual core processor that's up
to 50% faster, an entirely new GPU that delivers
02:03
2X the graphics performance.
02:12
It is the brightest display Apple has ever
shipped on any product, 1,000 nits.
02:15
We've added built-in GPS.
02:20
Series 2 comes in a wide variety of styles
as well as a new material we've been working
02:23
on for quite some time: ceramic.
02:29
This new white Apple Watch in ceramic has
this gorgeous pearl-like shine.
02:32
The finish is remarkably smooth.
02:39
It's actually 4 times harder than stainless
steel.
02:41
Apple Watch Series 2 will be priced at $369
and we're keeping in the line our original
02:44
Apple Watch, but we've done something with
it.
02:51
We've added the same dual core processor that's
in Series 2s so it's just as snappy and we're
02:53
calling it Series 1.
02:59
It starts at just $269.
03:01
You can pre-order both Series 1 and Series
2 on September 9th.
03:03
The watches will go one sale (both Series
1 and Series 2) the following week.
03:07
It's the best iPhone that we have ever created.
03:14
It has a gorgeous new design.
03:18
An aluminum body and formed sheet of glass
describe a singular shape.
03:21
Tim and Jony have told you that there is a
beautiful new refined design for iPhone 7.
03:27
It starts with this new finish we call Jet
Black.
03:34
There's a second new black.
03:38
We call it simply: black.
03:40
And it looks very cool, very high-tech.
03:42
The new iPhone 7 also looks beautiful in gold,
and in silver, and of course rose gold.
03:45
The home button is quintessential Apple design.
03:52
We click it to go home.
03:56
We double click it to bring up multi-tasking.
03:57
We've re-engineered it.
03:59
It's now force sensitive, solid state, it
works together in combination with a new generation
04:01
In fact, it's so useful we use it throughout
the user experience.
04:08
So if you do a quick action like moving a
widget, it gives you a nice taptic feedback.
04:11
There's unique feedbacks for notifications
and messages and even your ringtones.
04:16
The new enclosure on iPhone 7 and iPhone 7
Plus are water- and dust-resistant.
04:20
And to to that and provide this resistance
meant re-engineering it from the inside out.
04:26
Let's talk about the camera.
04:32
Everything about it is entirely new.
04:34
So this is the iPhone 7 camera.
04:36
New, 12MP camera system with optical image
stabilization, wider F1.8 aperture, six elements
04:38
in the lens, that sensor is 60% faster, not
a quad LED trutone flash, our incredibly fast
04:44
ISP, and wide color capture.
04:51
It is the best camera ever in an iPhone.
04:55
And this is what we're doing on iPhone 7.
04:58
There's now two 12MP cameras built in to the
iPhone 7 Plus.
05:00
Well why have two complete cameras with two
lenses?
05:05
So we know with two cameras, and two different
lenses, we can create a zoom feature built
05:08
But now with this button you can do one of
two things: first, you can just tap it and
05:16
Here's an example of two photos side by side,
the one on the left taken at 1X, the one on
05:22
So that's the camera in iPhone 7 Plus joining
iPhone 7 with its great new zoom feature.
05:28
So our goal is to try to do something like
this using the two cameras in the iPhone 7
05:33
There's a new style that says "portrait."
05:39
You select "portrait" and it automatically
jumps to using the telephoto lens because
05:41
that 56mm lens is great for a portrait lens,
and automatically you see the depth effect.
05:45
Here's another photo.
05:51
That's absolutely beautiful.
05:53
So how will iPhone 7 Plus users get this great
feature?
05:56
It will be a free software update later this
year to all iPhone 7 Plus users.
06:01
Apple EarPods are the most popular headphones
in the world.
06:08
And with iPhone 7 and 7 Plus we're moving
to connecting them over Lightning.
06:11
So we've also made this: it's an adapter,
Lightning to miniphono audio adapter.
06:16
And we're going to include that in the box
with every iPhone 7 and 7 Plus as well.
06:22
Up til now, no one has taken on a challenge
to really deliver the audio experience wirelessly
06:28
between your mobile device and your headphones
in a way that takes advantage of the opportunities
06:35
to do something new and to do something great.
06:41
That is why today we are so excited to show
you a new product from Apple called Apple
06:43
We believe in a wireless future.
06:50
A future where all of your devices intuitively
connect.
06:54
When you try it, you're just going to be blown
away.
06:59
And it all started with a brand new chip:
the W1 chip, Apple's first wireless chip.
07:03
And there's so much technology packed into
each AirPod.
07:09
There's the chip, there's dual accelerometers,
optical sensors, beamforming microphones,
07:12
antennas, batteries (5 hours each), and there's
a charger built into its case so you can recharge
07:17
from the battery and the case for up to 24
hours of total listening.
07:24
It will ship in late October and is priced
at just $159.
07:27
What's happening today with iPhone 7 and 7
Plus blows that all away.
07:31
Because we have a new generation chip in the
iPhone 7 and it's called A10 Fusion.
07:35
A10 Fusion is a 64 bit four-core processor
with over 3.3 billion transistors.
07:41
It is a rocket ship.
07:49
So, what will iPhone 7 cost?
07:51
It comes in silver, gold, rose gold, black,
and the new Jet Black.
07:56
We've doubled all the storage configurations
so now it's 32GB, 128GB, and 256GB.
08:01
And Jet Black specifically comes in 128GB
and 256GB sizes.
08:09
iPhone 7 Plus starts at $769 and it also comes
in 32GB, 128GB, and 256GB and again, Jet Black
08:15
specifically comes in 128 and 256GB.
08:25
When can you order the new iPhone 7 and 7
Plus?
08:28
Orders start this Friday, on September 9.
08:32
They will start shipping one week later on
September 16.
08:35
I hope that you can get a sense from all the
details that we've shared, the level of care
08:42
that we've put into the products.
08:47
The most advance iPhone ever.
08:49
And the new Apple Watch Series 2.
08:53
Siri, what do you think of Tim Cook?
08:57
He's wonderful, but scheduling his appointments
is crazy.
09:00
Siri, what do you think of James Corden?
09:06
This is about you, not me.
09:09
