显示双语:

00:00
AMANDA BRENNAN: A lot of my work is 00:00
focused on keeping on the pulse of trends of internet culture. 00:01
My name is Amanda Brennan. 00:05
And I'm a Content and Community Associate at Tumblr. 00:07
I am also a meme librarian. 00:10
00:12
A meme is a piece of content that 00:15
travels from person to person and changes along the way. 00:17
The term was coined in 1976 by evolutionary biologist Richard 00:21
Dawkins in his book "The Selfish Gene." 00:25
He originally used it to describe 00:28
pieces of cultural transmission, so stuff 00:29
like melodies or catchphrases, even trends in fashion. 00:33
00:36
Before the internet, memes still came in all shapes and sizes. 00:39
One of the earliest instances is Kilroy Was Here. 00:43
It's this piece of graffiti that was popularized in World War II 00:46
by American soldiers. 00:50
So when new soldiers came through, 00:51
they knew that their people had been there. 00:53
00:55
Another one that's a great example 00:58
is the Star Wars opening crawl. 01:00
It's been used in parodies since two years 01:02
after the original film was released. 01:05
Internet memes can take many different forms still. 01:09
They can be hashtags, emoticons. 01:11
They could be a video or a vine. 01:14
Songs can be memes. 01:16
What lives solely in internet space 01:17
can sometimes be very fleeting or temporal. 01:20
Flash animations like Homestar Runner 01:23
were huge in the early 2000s. 01:25
2005 marked the birth of YouTube and every video meme. 01:26
BRIAN COLLINS: And boom goes the dynamite. 01:30
AMANDA BRENNAN: In 2009, we really thought 01:32
about stereotypes and representing them 01:34
online in stuff like Advice Animals and Rage Comics. 01:37
2013, we changed language with doge. 01:41
Dogs were assigned their own dialect, 01:43
just like cats were in the early 2000s. 01:46
[MEOW] 01:48
[MUSIC PLAYING] 01:49
01:51
Memes had a longer life span a few years ago. 01:53
Now, we see memes like "If a Dog Wore Pants." 01:56
It got super big. 01:59
It appeared on the "Today Show." 02:00
But after a few days, no one was really talking about it. 02:01
It's so important right now to be 02:05
archiving this stuff because meme culture is really 02:07
rapidly growing. 02:11
And it represents what's going on the outskirts of pop 02:12
culture. 02:15
We can learn so much about how people communicate 02:16
through internet memes. 02:20
We also really learn about communities. 02:21
There's a series of blogs called "What Should We Call Me" where 02:23
people will change it a little bit 02:27
to be about their profession or their locality. 02:29
And using the reaction gifs, they 02:32
can identify their feelings and share it 02:34
within a community that knows how they feel. 02:37
Memes are fun. 02:41
And they're really cool. 02:42
And it's a way to sometimes work through hard stuff. 02:44
It adds more nuance to speech and interaction. 02:47
We have no idea how people were really 02:50
sharing their weird cultural ideas before the internet. 02:52
Now, someone can tweet something and someone 02:56
across the globe can identify with it. 02:59
SPEAKER: Have memes changed the way 03:02
you communicate with friends? 03:03
Let us know in the comments below. 03:05
And to find out how a former corporate lawyer gave up 03:06
his career to be a full-time LEGO artist, 03:09
check out this video right here. 03:11
NATHAN SAWAYA: I left the law firm behind to play with bricks 03:13
full time. 03:16
The bricks I use in my art are the very same bricks 03:17
that people could purchase at a toy store. 03:20
I don't paint them. 03:22
I don't have access to special colors or special shapes 03:23
and sizes. 03:25
And we're in my art studio today, 03:27
where I have over 5 million LEGO bricks. 03:28
SPEAKER: Thanks for watching. 03:31
And be sure to subscribe for more Seeker Stories. 03:32
03:36

– 英语/中文 双语歌词

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歌词与翻译

[中文]
...
阿曼达·布伦南:我很多工作都集中在关注互联网文化的趋势脉搏上。
我的工作重点是把握互联网文化的最新趋势。
我叫阿曼达·布伦南。
我是Tumblr的内容和社群运营专员。
我同时也是一个表情包管理员。
...
表情包是一种内容,
它在人们之间传播,并在传播过程中不断变化。
这个词最早由进化生物学家理查德·道金斯在1976年的著作《自私的基因》中提出。
他最初用它来描述
He originally used it to describe
文化传播的载体,比如
旋律、流行语,甚至时尚潮流。
...
在互联网出现之前,表情包也以各种各样的形式存在。
最早的例子之一是“Kilroy Was Here”。
这是二战时期美国士兵流行起来的一种涂鸦。
所以当新的士兵
So when new soldiers came through,
到达时,他们就知道有自己人来过这里。
...
另一个很好的例子
是《星球大战》的开场字幕。
自从原版电影上映两年后,
它就被用在各种恶搞视频中。
互联网表情包仍然可以有许多不同的形式。
它们可以是标签、表情符号。
它们可以是视频或Vine短视频。
歌曲也可以成为表情包。
纯粹存在于互联网空间的东西
有时会非常短暂。
像Homestar Runner这样的闪动画
在2000年代初非常流行。
2005年是YouTube诞生的年份,也是各种视频表情包的诞生之年。
布莱恩·柯林斯:砰!炸药响了!
阿曼达·布伦南:在2009年,我们开始认真思考
刻板印象以及如何在网上表现它们,比如“Advice Animals”和“Rage Comics”。
online in stuff like Advice Animals and Rage Comics.
2013年,我们用“doge”改变了语言。
狗被赋予了自己的方言,
就像猫在2000年代初一样。
[喵]
[音乐响起]
...
几年前,表情包的生命周期更长。
现在,我们看到像“如果狗狗穿上裤子”这样的表情包。
它变得非常流行。
甚至出现在了“Today Show”节目中。
但几天之后,几乎没有人再谈论它。
现在对这些东西进行存档非常重要,因为
表情包文化正在迅速发展。
它代表着流行文化边缘正在发生的事情。
And it represents what's going on the outskirts of pop
我们可以通过互联网表情包学到很多关于
We can learn so much about how people communicate
人们如何交流的知识。
我们也能更好地了解社群。
有一个名为“What Should We Call Me”的博客系列,
人们会稍微修改它,
使其与他们的职业或所在地相关。
他们使用反应动图来
表达自己的感受,并与
理解他们感受的社群分享。
表情包很有趣。
而且非常酷。
有时它们也是一种处理困难情绪的方式。
它们为言语和互动增添了更多细微之处。
我们不知道在互联网出现之前,
人们是如何分享他们古怪的文化想法的。
现在,有人可以在推特上发一条信息,
而世界各地的人都可以产生共鸣。
主持人:表情包改变了你与朋友交流的方式吗?
请在下面的评论区告诉我们。
Let us know in the comments below.
想了解一位前公司律师如何放弃职业成为一名全职乐高艺术家,
请点击这里观看这个视频。
内森·萨瓦亚:我离开了律师事务所,全身心投入到积木的世界。
NATHAN SAWAYA: I left the law firm behind to play with bricks
我创作艺术时使用的积木,
The bricks I use in my art are the very same bricks
和人们在玩具店里购买的积木是一样的。
我不给它们上色。
我无法获得特殊的颜色或形状。
现在我们来到了我的艺术工作室,
And we're in my art studio today,
这里有超过500万块乐高积木。
主持人:感谢您的观看。
请务必订阅,以获取更多Seeker Stories的内容。
...
[英语] Show

重点词汇

开始练习
词汇 含义

focused

/ˈfoʊkəst/

B2
  • adjective
  • - 专注的 (zhūzhú de)

culture

/ˈkʌltʃər/

B1
  • noun
  • - 文化 (wénhuà)

evolutionary

/ˌiːvəˈluːʃənəri/

C1
  • adjective
  • - 进化的 (jìnhuà de)

transmission

/trænsˈmɪʃən/

B2
  • noun
  • - 传播 (chuánbō)

instance

/ˈɪnstəns/

B1
  • noun
  • - 例子 (lìzi)

popularized

/ˈpɒpjʊləraɪzd/

B2
  • verb
  • - 普及 (pǔjí)

original

/əˈrɪdʒɪnəl/

B1
  • adjective
  • - 原始的 (yuánshǐ de)

form

/fɔːrm/

A2
  • noun
  • - 形式 (xíngshì)

temporal

/ˈtempərəl/

C1
  • adjective
  • - 暂时的 (zànshí de)

stereotype

/ˈstiːriətaɪp/

B2
  • noun
  • - 刻板印象 (kèbǎn yìnxiàng)

dialect

/ˈdaɪəlekt/

B2
  • noun
  • - 方言 (fāngyán)

span

/spæn/

B1
  • noun
  • - 持续时间 (chíxù shíjiān)

rapidly

/ˈræpɪdli/

B1
  • adverb
  • - 迅速地 (xùnsù de)

outskirts

/ˈaʊtskɜːrts/

B2
  • noun
  • - 郊区 (jiāoqū)

communicate

/kəˈmjuːnɪkeɪt/

B1
  • verb
  • - 沟通 (gōutōng)

nuance

/ˈnjuːɑːns/

C1
  • noun
  • - 细微差别 (xìwēi chābié)

identify

/aɪˈdentɪfaɪ/

B1
  • verb
  • - 识别 (shíbié)

“focused、culture、evolutionary” — 你都弄懂了吗?

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重点语法结构

  • A lot of my work is focused on keeping on the pulse of trends of internet culture.

    ➔ 动名词作主语补语,现在完成进行时

    ➔ “keeping on the pulse”这个动名词短语充当主语补语,描述工作*关注什么*。动词“is”后面跟现在分词。“focused on”使用现在完成进行时来表示持续的关注。

  • He originally used it to describe pieces of cultural transmission, so stuff like melodies or catchphrases, even trends in fashion.

    ➔ 目的状语,同位语,'so'作为引导结果的连词

    ➔ “to describe”是目的状语,解释他*为什么*使用这个术语。“melodies or catchphrases”是“pieces of cultural transmission”的例子——这是一个同位语。“so”引入了前一分句的结果——他使用了它*因此*提供了例子。

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