Welcome back to the Gentleman’s Gazette!
00:00
Today we have Ashley Weston, who has a wonderful
Youtube channel.
00:01
She is a celebrity men’s wear stylist based
at Hollywood and we are here at the Art of
00:05
Sven Raphael Schneider: Ashley, thanks for
coming!
00:10
Ashley Weston: Thanks for having me here.
00:11
I love being surrounded by men everyday.
00:16
SRS: Well that leads us to a great point.
00:17
You are one of the women in men’s wear in
the blogosphere.
00:20
You always have very interesting content,
I think there’s Style Girlfriend and then
00:24
there’s Ashley Weston in Youtube, you’re
the only one.
00:28
How did you get into this field?
00:31
AW: Well first and foremost I am a men’s
wear stylist.
00:32
I work with my clients on all of their red
carpet appearances, their press junkets, any
00:36
kind of press that they do I sell them for
and so I’ve always just kind of been relegated
00:42
to that whole world and styling for GQ, Vanity
Fair, Esquire, all those great magazines.
00:48
What I realized, actually with my fiancé,
Dorian what we realized was well it would
00:54
be a shame to not be able to kind of take
all the information in my head and just put
00:59
it out there in a space, my website, my Youtube
platform and just make it more accessible
01:04
to the rest of the world.
01:10
Because I definitely have a ton of friends
that constantly come up to me and ask me like,
01:11
“Hey, how do you wear this?
01:16
How do you wear that?
01:17
What should I tell my tailor to do?”
01:18
And so, I just wanted to be able to have it
all in one place and be like, “Hey guys,
01:20
I actually did a story on that.
01:24
I already did a video, go watch it.”
01:26
I really just wanted to make it more accessible
and break it down and show how easy it is
01:29
to actually to have timeless great style.
01:34
It's not very difficult and it doesn’t cost
$5,000 to make one look incredible.
01:38
You can actually do it at a great price point
and there are certain things you should know
01:42
to splurge on and what you can kind of get
away and spend only a few dollars on.
01:49
SRS: Oh, which is actually a good point.
01:56
Lots of Ashley’s clients are actually featured
on the covers of famous magazines so you probably
01:57
have already seen it, you just didn’t know
it yet.
02:03
SRS: So you mentioned these pieces,
can you be more specific?
02:05
What are the pieces that you think every man
must have no matter how old they are, no matter
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what area they work in?
02:14
AW: It’s funny because the whole foundation
of my Youtube channel and my website was I
02:16
want to lay the table and just focus on all
the essential items that every man should
02:23
own regardless of your body type or your age.
02:28
SRS: So very basic every man outfits.
02:31
AW: Yes, and it is going to be able to work
with all the other items in your wardrobe.
02:33
I always believe, regardless if you’re wearing
a suit every single day, there’s going to
02:38
be a time in your life where you’re going
to need to wear a suit.
02:44
Whether that’s once a year or five times
a week then you should have a great fitting
02:47
That is just something I feel like one should
invest in along with a great pair of dress
02:54
shoes, a great casual jacket whether it be
a sport coat or maybe a leather bomber jacket.
02:59
These are items that I feel like should be
invested in.
03:06
Items like your t-shirt or your dark washed
jeans, these are items that you can get away
03:12
Maybe go with t-shirts, I absolutely love
t-shirts by Armani Exchange, by H&M makes
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really good ones, J. Crew makes really great
ones.
03:25
Polo shirts, I don’t believe in spending
a lot of money in polo shirts.
03:28
By all means you can spend $200 and get one
of my favorite polo shirts by John Varvatos
03:31
but it’s still not going to hold up as well
as maybe a $10 polo shirt from H&M, which
03:36
I always get like four of them at the beginning
of summer for Dorian.
03:43
SRS: Ultimately it’s about how it fits you.
03:46
I mean the material, some are more expensive
so it’s going to cost more to reach full
03:49
But it’s exchangeable and if you just want
something a little more fresh then you can
03:55
maybe not splurge on it.
04:00
On the other hand if it’s fine quality,
you know it’s really great if it’s a classic
04:01
piece that you can wear 5 years from now.
04:05
If it’s more fashion forward, it’s a
different ball game.
04:07
It’s all about for me, I always look at
your investment into a piece and I look at
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it as a cost per wear.
04:17
So what does it break down to?
04:18
For a nice leather jacket, there’s not really
any cheap alternatives out there that are
04:21
It’s just forget about it.
04:28
SRS: They are always hard, it’s so uncomfortable,
it looks cheap.
04:30
AW: It’s buy it for life piece.
04:32
You are going to need to invest in it.
04:33
And if you really break it down, if you think
about how many times you are going to wear
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It is really not that expensive in the end.
04:39
So how would you say, I mean you're based in
LA.
04:42
Have you ever lived anywhere else?
04:43
Although New York is like a second home to
me at this point because I’m constantly
04:45
going to New York because a lot of my clients
press conference, press junkets was well as
04:49
their premieres are always in New York and
I have a lot of photo shoots that happen in
04:54
So New your is like a second home at this
point.
05:00
SRS: So are you present in the photoshoot
where you are there?
05:01
If you guys knew what went into a photoshoot,
it is very hard work and nothing looks that
05:06
perfect that you see in the final resulting
photo.
05:11
SRS: Walk us through.
05:14
AW: Yeah, so a lot of that times, I mean if
I can have my seamstress onboard, what we’ll
05:16
do is we’ll already pre-style the look.
05:21
Depending on the talent that comes in, they’ll
try it on and we’ll pin everything and then
05:25
have my seamstress work on it.
05:30
if she can do it as fast as she can.
05:32
It is not proper tailoring at all.
05:34
It is just making it work at the back.
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Or, if I don’t have a seamstress on board,
I’ll just have clips and pins and then they get
05:38
positioned in front of the camera.
05:44
Literally, depending on how they move, I’m
like, “Wait! one sec, one sec.”
05:46
I’m like, “Hold that pose, I’m going
in.”
05:48
I adjust and I make sure that every little
wrinkle is out and I back away and let the
05:50
photographer get the shot.
05:56
SRS: Just like in real life.
05:57
just like in real life.
06:00
That’s why my friends find me annoying,
but they love me because every time I’m
06:01
around them I’ll start adjusting things.
06:04
SRS: She adjust me.
06:07
AW: It’s like out of habit.
06:09
I start touching people and smooth things
out and make sure everything looks proper.
06:11
Because even if it's not a photo shoot, if
it’s walking with my client right before
06:16
they get to the red carpet, I’ll do last
looks where I’ll literally go through and
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make sure everything looks perfect.
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Their shirt sleeves are pulled down just enough
so that a quarter of an inch is exposed, the
06:27
tie is perfectly straight.
06:31
All these things, I’ll pull up their pants
for them, tuck in their shoe laces and like,
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“Okay, go, go, go out there!”
06:37
SRS: Does it make them uncomfortable
because it’s so natural or are they kind
06:38
of grateful for you helping them out?
06:41
AW: They are so grateful because at the end
of the day when men feel like, “Wow!
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I know I look great.”
06:47
They just radiate this confidence that I absolutely
love and this is why I love what I do and
06:48
I really feel that clothes can make a huge
difference with the confidence that men feel.
06:54
AW: When men feel like a movie star, when
they feel like a leading man in terms of the
07:03
way they look, their confidence — they throw
their shoulder back, they are incredibly almost
07:09
like a different person.
07:16
It’s so great and you can really achieve
that with any person.
07:17
I don’t believe that you need to be an actor
or a musician, or have a certain look in order
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to look like a leading man.
07:25
I think it is very easy to do it and sometimes
it can seem very difficult to kind of navigate
07:27
through and figure out, “How exactly does
things need to fit?
07:33
What items do I need to wear?”
07:37
I know it can seem overwhelming which is why
I wanted to create a channel where I really
07:38
just kind of broke it down and made it seem
more possible.
07:42
SRS: I think one of the unique things about
you is that you added the woman’s perspective.
07:45
I mean, there’s a lot of men’s wear blogger
out there, Youtube channels.
07:48
SRS: But what do you think makes you
so special and why is the perspective of the
07:52
AW: Yes, well at the end of the day, if you
think about it most men are going to turn
08:00
to their girlfriends, sisters, mothers, wives.
08:04
They’re going to turn to the females in
their life, especially that’s the sex that
08:06
they want, the gender that they want to attract.
08:14
Then having a woman’s perspective is invaluable
because we know what looks great on a man.
08:17
We know what is going to be attractive on
a man.
08:27
And so, I found that choosing very early on
in my career to only focus on men’s wear
08:30
that was a huge advantage because there was
very few women that actually specialized in
08:36
men’s styling and wanted to do that.
08:43
I found that this was a great area where men
feel very comfortable actually and they feel
08:45
empowered to have these women around them
that are very knowledgeable in what they do.
08:50
At the end of the day, I know their audience
the best.
08:58
SRS: Was this a conscious decision?
08:59
AW: It was a very conscious decision.
09:00
SRS: You just said that there’s an
under-served niche and that is where I want to
09:02
AW: Yes, and also I love working with men.
09:07
I love their personalities.
09:10
I just think we gel better.
09:11
I really love classic men styling.
09:13
And yes, with each of my clients, you have
to take into account their personalities and
09:18
what they like and dislike.
09:25
And then from there you kind of mold their
image so that it feels very personal and unique
09:27
I love that kind of challenge with doing that.
09:34
But I like being a woman in this space because
at the end of the day, men are trying to impress
09:38
women or at least they want to feel like they’re
female audience is finding them sexy.
09:46
AW: And I know they look sexy.
09:53
SRS: Basically when we talk about style,
we try to teach men that it’s important
09:57
to have a personal element that makes them
different because if all wear the same t-shirt,
10:01
the same bomber jacket, it quickly becomes
the norm and they don’t stand out.
10:05
So, you have very different clients and sometimes
it’s very easy to say, “Oh, this looks
10:11
But if you go with that to all your other
clients they feel like they are not special
10:16
How do you handle that and how do you think
men can find that special thing that works
10:21
for them that makes them comfortable and therefore
confident and sexier?
10:26
AW: Well at the end of the day though, when
I am dealing with my clients and each client
10:29
has a different personality, has a different
sense of style, but there is an underlying theme
10:34
where there is elements of just classic timeless
look within their styles, just tweaked.
10:40
They are all tweaked to make it — maybe
one of my clients has more of a kind of urban
10:46
street style, more geared towards sportswear
items and then I have a client who loves to
10:52
just be really bold.
10:59
The bolder the tie, the bolder the suit is,
the better.
11:01
It’s taking all those elements and refining
it and breaking it down so that when they’re
11:06
in front of the camera it doesn’t translate
into something so loud of a statement.
11:12
So really, what I’m doing with my channel
is yes, you want to make sure that men are
11:19
feeling like they have an individualism in
their outfits.
11:26
It’s very personal to them but they also
need to understand that you have to understand
11:31
the foundation first and understand essential
pieces do play into your wardrobe.
11:37
And then from there you’re starting once
you really nail down just how to dress well
11:43
with basic pieces and really understanding
proportions and how things are tailored.
11:48
Because with men’s wear, dressing is all
about the small little minute details that
11:54
come into play to really present an amazing
image of that person.
11:59
So men need to really understand the basic
elements first and then from there they are
12:07
going to start to realize, “Oh I actually
really love mixing these kind of colors or
12:12
these kind of patterns into it.”
12:16
or “I’m really loving this kind of jacket
but I really want it in a bolder color.”
12:18
And then they just start mixing that in slowly
where it is still looking and not where it’s
12:21
still looking sharp and not where it’s like
you know, I think a big — I’m going to
12:25
go a little off topic.
12:30
AW: I think a big thing, a big problem that
I see with men, just something that is
12:32
very common, my brother does this all the
time and I actually have a couple of friends
12:38
They go into a store and they just start seeing
pieces that they like.
12:42
They just grab these pieces that are attracting
them and usually they’re fun bold pieces
12:45
and they just grab a bunch of items, they
go and buy it.
12:50
This one a couple hundred dollars and they
go by and bring it home and then they look
12:52
at it on their bed and they’re like, “I
don’t know how to wear these.”
12:56
They don’t even know how to put these together
into a cohesive nice outfit.
13:00
And that's where if they understood and
had all those essential pieces, then you
13:05
have a plan of action where you know if you
grab this kind of crazy kind of bomber jacket
13:12
or this crazy kind of sport coat or pants…
13:15
SRS: You tone on the other elements so that
it works.
13:18
AW: Yeah so we have a solid more basic elements
to kind of tone it down where you now have
13:19
this sharp cool looking outfit that is very
stylish, that’s far from boring but it’s
13:24
not pattern statement overload.
13:29
SRS: Okay, I think you mentioned a very
good point especially your brother picking
13:32
things that he likes.
13:36
Do you think men should kind of get outside
of their comfort zone to develop that signature
13:37
item or should it be something that they’re
inherently comfortable with?
13:43
AW: That is a very good question.
13:47
Well, I’m so used to pushing my clients
outside of their comfort zone.
13:50
AW: But, very slowly.
13:55
What I will do is I always say, “At least
just try it on.
13:56
Try something on that you wouldn’t normally
try on and just see.
14:00
See if it will work.”
14:03
Because a lot of times men are actually very
surprised.
14:04
My clients are very surprised when they try
something on.
14:06
They are alike, “Oh, that is actually not
that bad.”
14:08
or I’ll be, “Just try this on, don’t
look even look in the mirror yet.”
14:11
And I’ll take a picture and I’ll show
them in the picture what it looks like.
14:14
I think that it’s very important after you
feel like you kind of nailed down your style
14:18
but you’re feeling kind of something is
missing that you want to make something a
14:22
little different in your everyday look, I
think that’s when it’s really important
14:27
to maybe start looking at a single item that
maybe you wouldn’t normally wear and just
14:31
try it on with your outfit, with the outfit
you would envision it with and see if it works.
14:36
AW: But you will eventually need to push out
of your comfort zone but I don’t think that’s
14:41
a requirement if you’re just perfectly fine
with your outfits and what you’re currently
14:45
I know with Dorian, he’s my fiancé, he’s
so classic and timeless that he just has this
14:49
formula down and I’m very happy with it.
14:56
I think it’s far from boring and I think
a lot of men just get bored sometimes and
14:59
think that their look is boring when it’s
just classic.
15:04
SRS: So they want something to spice it up.
15:06
AW: Yeah, and I don’t think that you should
think of it that way, but I get it.
15:07
Sometimes we just get into this headspace
where like, “Now, I want something different.”
15:11
SRS: Or you could get an accessory.
15:15
If you have a dark navy suit, it looks very
different with a white pocket square or something
15:17
gold, yellow and orange, right?
15:21
So it really makes the look.
15:23
Aw: But taking small elements first and mixing
it up.
15:25
Don’t do big, bold moves because they tend
to for the most part not work out.
15:28
Basically at the Oscar’s, we see a lot of
black tie and tuxedos.
15:34
And that’s traditionally a dress code that’s
very much formed by classic style rules.
15:37
In recent years, we covered just the Oscar’s
and tuxedo outfits and it seems like sometimes
15:43
it’s very hard to find guys who are dressed
to the tee head to toe.
15:49
You know, they bend certain rules.
15:54
I think last year, there were a lot of long
black regular neck ties.
15:57
This year, there were more bow ties.
16:01
But also very strange looks, the fit is sometimes
off.
16:03
It seems like people just get shoes from brands
that they don’t wear and they just don’t
16:05
What’s your take on this?
16:14
Why do you think Hollywood is dressed so poorly
when in fact they have the money to do otherwise
16:15
especially with people like you.
16:21
AW: So the really challenging thing with a
stylist during award season, because there’s
16:22
so many black tie award shows, is how can
we make it different?
16:28
How can we make each outfit different for
our clients so that they can stand out?
16:32
The biggest thing is that you have you black
and you’ve got your navy tuxedos and then
16:38
outside of there is like, “Well what else
can we do?”
16:44
That’s when some designers especially if
we do custom where I really like to play with
16:47
colors and patterns.
16:52
So, I’ll do maybe a really beautiful dark
brown tuxedo.
16:53
There was a moment 2 years ago where burgundy
tuxedos were all over the carpet.
16:58
This year was navy tuxedos and the white dinner
jacket was all over the carpet, just trying
17:02
But dinner jackets I think are really a great
way to mix up black tie and to really stand
17:09
out in a great way to stand out in a sea of
all of these penguins.
17:13
It's always challenging to find different ways
to be different when the dress code is very
17:26
specific and very strict and kind of narrow
with what you can do.
17:31
SRS: What I sometimes take issue with is that there
is actually lots of details, right?
17:36
You can have a different silk.
17:40
You can have a Moire silk, a grosgrain, a
wide ribbed grosgrain.
17:41
You can have different bow ties, different
shirts.
17:45
You can have a colorful pocket square or a
velvet dinner jacket that we saw too at the
17:47
last Oscar’s show and they can really look
great even in bottle green or brown or burgundy
17:53
So why do we see so many three buttoned
tuxedos with a notched lapel and flat pockets?
17:59
When really it’s a small detail and they
could make it right and still go with a different
18:07
color or subtle pattern.
18:11
What do you think is that?
18:12
They just don’t care?
18:13
AW: I don’t think they don’t care.
18:14
I think that sometimes you don’t have stylist
there and sometimes maybe it’s just a designer
18:16
or just the tailor.
18:24
Because again, with us stylist, we are trained
to look at every single little piece of a
18:26
So all of that detail that goes into tailoring
an outfit whether it be even just taking up
18:34
a hem a quarter of an inch, we know all of
these things.
18:39
And so, a lot of times if you don’t have
someone there that is that detail oriented,
18:42
it could be very easy to not look sharp.
18:48
That’s why I always address in all my videos
in my channel it's really important to nail
18:51
And I try to take as much knowledge that I
have in in my head that I use with my clients
18:58
and really put it out there on my channel
and on my platform.
19:05
Do you think it also has to do with
the fact that maybe you know, items are provided
19:09
Obviously it’s a huge photo opportunity,
lots of photographers,
19:13
people see it in magazines, on TV and brands
know that and so they provide a lot of free
19:17
goods you choose to those people.
19:23
Is that maybe an impact or would you say not
at all?
19:26
AW: I don’t think at all.
19:29
I don’t think that’s an impact.
19:30
I mean a lot of brands obviously want to get
exposure during these red carpet moments and
19:31
we also want those brands on our clients.
19:38
It's a nice relationship that we’ve got going.
19:42
I think a lot of times though sometimes it
just comes down to an individual like some
19:45
men are just stubborn.
19:49
Some men are really stubborn and they think
a three buttoned tuxedo, a three buttoned suit
19:51
looks great on them or they love a
really relaxed looking pants and they can’t
19:55
fathom it being any slimmer than super wide
on them.
20:00
It's trying to get men out of this mind frame
that, “No, that doesn’t look good on you.”
20:04
And you wearing really loose baggy clothing
actually makes you look even bigger and sloppier
20:09
than you are and what a difference it would
make if you just got your items tailored in
20:15
a little bit more to fit and complement your
body type.
20:20
A lot of times it's just stubbornness from
men.
20:25
We know men are stubborn creatures so that’s
why I think I have a huge advantage with some
20:27
of my client and just people that I deal with
on an everyday basis because I can smile a
20:32
little and I’m like, “No, no, no.
20:37
Trust me, trust me.
20:38
Let me just do this once.”
20:39
SRS: I’ve experienced.
20:41
AW: Yes, I have a very gentle hand where I
seem to be able to persuade people to just
20:42
let show you how it could look and let me
take a picture and show you.
20:46
If you don’t like it, fine.
20:54
Then I will go back to what you’re comfortable
with and slowly I will just take up that hem
20:55
or slim up those pants a little bit more until
you get comfortable.
20:59
SRS: At least be open, try new things, look
at them and then decide.
21:01
SRS: Well thank you so much, Ashley.
21:08
I really enjoyed it.
21:09
If you want to learn more with Ashley’s
videos.
21:10
You want to watch them and see what basics
she recommends which are different from what
21:11
we do, please check out her channel at Ashley
Weston on Youtube.
21:16
As well as her website which has more in depth
guide.
21:20
SRS: Thank you Ashley!
21:22
AW: Thanks for having me!
21:23
Hope you guys enjoyed. Great talking with you all!
21:24