Tai: Everybody doesn't win and the sooner
you wake up to that, that biology is ruthless,
00:00
Then you get a little fear in it.
00:09
When you get a little fear in you, you start
listening because if you're truly afraid,
00:11
Let a little fear come in and drive you and
motivate you.
00:17
Tom: Hey, everybody.
00:21
Welcome to Impact Theory.
00:23
You are here my friends because you believe
that human potential is nearly limitless but
00:25
you know [00:00:30] that having potential
is not the same as actually doing something
00:29
Our goal with this show and company is to
introduce you to the people and ideas that
00:34
will help you actually execute on your dreams.
00:38
Today's guest has founded, invested in, advised
or mentored more than 20 multimillion dollar
00:42
companies but that's about as far from where
he started as you're going to get.
00:47
In the beginning he was just another college
dropout living on his mother's couch but this
00:52
guy was not a slacker and ultimately he [00:01:00]
managed to convince not one or two, but five
00:56
ultra successful people to mentor him.
01:03
Armed with their knowledge and a deep willingness
to learn, he turned the 47 bucks he had in
01:06
his bank account into arguably the most famous
garage full of exotic cars on the planet.
01:11
His secret, an insatiable curiosity.
01:17
He says he cares far more about adventure
than money and he's got the resume to back
01:20
He's worked sheering sheep in New Zealand,
live with the Amish for two-and-a-half years,
01:26
[00:01:30] worked in a leper colony in India,
worked as a certified financial planner and
01:29
as a mentee helped Joel Salatin pioneer grass-fed
sustainable agriculture.
01:34
He's also a social media pioneer with millions
of followers and hundreds of millions of views.
01:40
He now lives his life in front of the camera
essentially around the clock pumping out entertaining,
01:46
educational content and giving away an insane
amount of prizes including, at last count,
01:51
He is the capital, [00:02:00] the don of the
rich and famous entrepreneurial lifestyle
01:59
for the millennial generation, but to be blinded
by the glitz and glamour of his life would
02:03
be to miss the point entirely.
02:08
If you look beyond the hype and the conspiracy
theories about this guy, his one consistent
02:11
message is develop your mind.
02:16
Love him or hate him, nothing was handed to
him and his earliest mentor even all these
02:19
years later is still quick to point out that
he's never seen another apprentice with the
02:23
drive and determination that today's [00:02:30]
guest has.
02:28
Please help me in welcoming the man who has
read over 5,000 books and has a book club
02:31
and podcast that now reaches 1.4 million people
in 40 countries.
02:37
The new media mogul and serial entrepreneur,
Tai Lopez.
02:41
Welcome to the show.
02:48
Tom: Good to have you on.
02:51
It was a lot of fun being on your show earlier
today so it's now good to flip the tables
02:52
as … Dude, I'm super stoked.
02:57
I want to get [00:03:00] in to some of the
stuff that I found just incredibly intriguing
02:59
starting with what you said about the Amish
being some of the happiest people that you've
03:05
In fact, your quote was, "The happiest I've
ever been in my life is with the Amish.
03:09
It's been downhill since then," which you
said tongue-in-cheek but walk us through that.
03:14
How did you end up there and what is it about
them that makes them so happy?
03:18
Tai: How did I end up there?
03:22
I think one of my business partners now got
a PhD in multi-objective optimization [00:03:30]
03:25
basically how to do lots of things at once
and he told me a couple of years ago.
03:31
He goes, "You know what my conclusion is after
12 years of study at Berkeley?
03:34
You can only optimize for one thing at a time."
03:39
As I look back in my life, I think without
knowing it, now, I'm a little more clear,
03:41
I've optimized for adventure.
03:45
There was a point in my life … I had an
okay upbringing but my dad was in prison when
03:47
My mom was married and divorced a few times,
and a lot of conflict.
03:55
At some point in my life [00:04:00] I picked
up this booked called Amish Society by Hostetler,
03:58
this professor, and I was fascinated.
04:03
I was like, "These people, these Amish people
have something that no one else in the United
04:06
States and really the world has and I was
like I'm going to try an adventure."
04:12
I went, got on a bus, went to Lancaster, Pennsylvania
and I went to this little town called Bird-in-Hand.
04:16
I got off the bus, walked to this farm.
04:22
This guy Daniel Stolzfus, I had written him
a letter, and he said, "You can come visit
04:24
It was instantly [00:04:30] like being in
a time machine back in the 1800s.
04:29
I walked in the barn and he was shoveling
apple [inaudible 00:04:37] which is when you
04:33
make apple juice you get … The byproduct
is this little fruit stuff.
04:38
He's feeding his cows and it was him and his
two sons barefoot.
04:41
That was my introduction to a new adventure
in my life which I pretty much tried to keep
04:46
I mean people see me doing social media, and
cars, and all that but it’s still the same
04:52
I'm a little bit like you.
04:57
If you think about [00:05:00] life, you can
be nihilistic about life like what's the purpose?
04:59
At the end of the day, you can dissect anything
and go, "What's the purpose?"
05:03
Some people go, "I want to make a billion
dollars."
05:06
You can say to them, "What's the purpose?
05:09
We all end up in the same, small grave at
the end of the day."
05:12
You can say, "I want to become super intelligent.
05:15
I want to get married and have kids."
05:17
At the end of the day, all flesh is grass
and you disappeared just like the grass eventually.
05:19
For me, the best guess I had [00:05:30] and
maybe some people have spiritual things and
05:27
all that and the best guess I've ever come
up with is if every day you wake up and you
05:32
go, "I don't have it all figured out, let's
jump into something crazy and see what happens."
05:37
That's how I got started in social media.
05:44
I started really dabbling with it in 2012,
2013.
05:46
Then in 2014, someone was like, "You should
do YouTube.
05:49
It's going to be big."
05:52
I was like, "Let's try a new adventure."
05:54
I just started shooting my first videos in
January 25, [00:06:00] 2015.
05:56
I put out this video and it ended up cumulatively
different versions have 600 million views.
06:02
It's gotten a lot of views.
06:10
Tom: Here In My Garage?
06:11
Tai: Here In My Garage and some other similar
garage themed ones.
06:12
Everybody should try to be rich and famous
at least once and to get it, just to realize
06:17
it's not as good as you think but the adventure
part is cool.
06:21
Also when I say adventure, I also mean gaining
insight [00:06:30] into life.
06:26
The biggest thing I've learned, if I could
be 18 again, I wish somebody had told me basically
06:31
nobody knows what they're doing even adults
do think everybody is lost and the world is
06:37
blind leading the blind.
06:44
The ultimate adventure to me is not just like
bungee jumping or something like that or going
06:45
It's trying to get insight and see life as
a puzzle and your goal in life is to seek
06:50
the adventures that piece the puzzle together
so that [00:07:00] at the end of your life,
06:56
you kind of get it.
07:01
I feel like most people don't get what life
is.
07:04
It's like what is life?
07:10
Why are we driven with some basic instincts?
07:11
What's the purpose?
07:15
I like evolutionary psychology.
07:16
All these things led me down this bizarre
place and here I am with you.
07:18
Tom: I know that you actually have a definition
of the good life around the four pillars.
07:25
What are the [00:07:30] four pillars and how
does it play into everything?
07:29
Tai: I always say, health, wealth, love, happiness
in that order.
07:32
If you're not healthy, you won't care about
anything.
07:37
I figured health is the trump card and then
the reason I put money second over love, it
07:40
doesn't mean like you should try to get rich
before love.
07:47
If you look at Maslow's Hierarchy of Needs.
07:51
The classic kind of way to be happy.
07:53
There's five levels to Maslow.
07:56
The bottom one is physiological or [00:08:00]
physical needs have to be met, food shelter
07:57
The second one is safety.
08:03
You have to feel safe.
08:04
The third one is love.
08:05
If you don't have physical and safety right,
you don't care about love.
08:09
If you don't believe me, look up the number
one reason people get divorced, it's financial
08:16
I just figured money doesn't bring happiness
but the absence of money brings happiness.
08:22
This has been proven all over [00:08:30] and
over.
08:27
Daniel Kahneman, Nobel Prize winner.
08:30
He said if you make less than 72 grand in
America, he's found your happiness suffers
08:32
because your stress goes up.
08:38
I figure you don't have to be wealthy.
08:39
When I say wealth, it doesn't necessarily
mean like Forbes list.
08:42
It means you have to have your physical needs
met and you have to have a margin of safety.
08:45
Some money in the bank account.
08:51
If every paycheck, you're freaked out, your
love life is going to suffer.
08:53
Then the top of Maslow's [00:09:00] Hierarchy
of Needs become respect and then the last
08:58
one, the highest pinnacle is a higher purpose
or people call it spiritual.
09:04
Health, wealth, and then love.
09:09
Then if you get those three, that's how you
hit happiness.
09:11
Happiness, there's so many books about happiness.
09:15
There's a good one called Happiness Hypothesis
by Jonathan Haidt.
09:17
The core thing to me happiness is soup.
09:21
If you make chicken noodle soup but you forget
the chicken, it's not chicken [00:09:30] noodle
09:26
If you forget to put the broth in, it’s
just chicken and noodles.
09:31
If you forget the noodles … That's what
I mean.
09:35
Happiness is a compilation of a whole bunch
of stuff you do right.
09:38
I think I haven't found a better way to think
about it.
09:43
Tom: How do you go about … Give us some
tactics.
09:47
How do you tactically optimize for them?
09:50
Do you attack them sequentially?
09:52
Do you make real-time calls about, "Oh, I'm
a little low on happiness [00:10:00] or love,"
09:55
How do you play that?
10:01
Tai: Like I said, I don't optimize for the
last one.
10:02
I try to get the first three right.
10:04
Steve Jobs said he didn't want to be the richest
man in the graveyard.
10:06
Do you want to be the richest man in the graveyard?
10:10
I want to be the happiest man on the way to
the graveyard?
10:12
Some of that, you have to postpone pleasure.
10:17
A good investor is somebody who postpone present
pleasure for future gain.
10:19
You work hard in the day.
10:24
Some stuff is a pain in the butt.
10:26
I built lots of businesses.
10:27
[00:10:30] I know what it is to be an entrepreneur.
10:29
I'm saying I know that chess move and what
I'm telling you is two chess moves pass that
10:31
Optimizing your life for hustling and grinding
is optimizing your life around going P. P
10:38
is something you have to do.
10:47
You know what my goal is?
10:51
Hit the toilet seven times a day."
10:53
You have to do it to survive.
10:56
Grinding and working hard and [00:11:00] hustling
is not what you optimize for.
10:58
Why would you optimize for pain?
11:05
If you look at actual scientific explanation
of what makes you successful, it is not just
11:11
If that's true, construction workers would
be the wealthiest people in the world.
11:17
Waiters and bus boys, they work harder than
owner.
11:21
The most scientific psychometric personality
test is called HEXACO.
11:24
It’s more accurate than big [00:11:30] five
which used to be … It's much more accurate
11:28
than Myers-Briggs, INFJ, ENTP all that stuff.
11:32
HEXACO test, you're on 26 facets of your personality.
11:36
One of them is called conscientiousness.
11:40
It's been proven over and over by scientists,
conscientiousness is the most correlated with
11:42
Tom: Define conscientiousness.
11:48
Tai: Then it divides into four sub-facets.
11:49
Organization, perfectionism, diligence and
prudence.
11:51
The real truth is hard work is [00:12:00]
25% of the formula because diligence is known
11:57
in the common language as hard work.
12:03
If you just think diligence alone will get
you success, you're like a basketball player
12:06
that thinks you'll play in the NBA because
you can shoot free throws.
12:12
You ever seen the best free throw shooters
in the world?
12:14
They're 70-year-old men who shoot underhanded
but they don't play in the NBA because the
12:18
NBA is not all about free throws.
12:23
NBA is scoring, defense.
12:25
Free throw is maybe one component, rebounding,
[00:12:30] assists.
12:28
There's lot of components.
12:30
The other three you have to get good at.
12:32
The first one is perfectionism.
12:34
People, you have to know how to double-check
your work.
12:36
It doesn't mean you're always a perfectionist
but it means when it's important, when you're
12:41
a pilot of an airplane, double-check before
you go.
12:46
If you get on a plane, you hear the pilots
double-checking.
12:50
The co-pilot going, hydraulics and the guys
goes hydraulics.
12:53
That's why planes don't crash.
12:58
[00:13:00] It's called Six Sigma.
12:59
It's three defects per million.
13:01
Your goal in business and in life on the important
things is to make three mistakes per million
13:04
The only way you do that is by being a perfectionist
in terms of double-check.
13:10
The next one is organization.
13:15
I can't tell you how much better my life is
and anybody watching this will be if you wake
13:16
up every single day and you take 10 minutes.
13:22
I have yellow notepads sitting all around
my house.
13:26
I got that from Bill [00:13:30] Gates.
13:29
Bill Gates built Microsoft at 17 by locking
himself up in a hotel room with six yellow
13:30
notepads and he wrote out the whole basic
code for dozen things that built Microsoft.
13:35
He became the richest man in the world.
13:40
18 years straight because he was organized
enough to lock himself in a room and think
13:42
What I try to do and whenever I do this, I
have a great day.
13:48
Whenever I don't, I notice it.
13:50
Be organized a little bit, 10 minutes.
13:53
I actually have this little couch thing outside
of my shower and I put a notepad [00:14:00]
13:56
I take a shower when I wake up, I walk over
to it, I sit there and I just write out.
14:01
I mean it can be as little as three main projects
you want to get done that day.
14:05
Organization is the other 25%.
14:10
Then you have diligence which is hard work,
hustle, and perseverance but the last one
14:12
This is what I was talking about the rewiring
that has to happen.
14:19
The last one is something called prudence
scientist calls this prudence.
14:22
Prudence is the ability to make the right
decision and I can’t tell [00:14:30] you
14:26
how many entrepreneurs and non-entrepreneurs,
even me at times too, I'm not special, I'm
14:31
lumping all of us in this because of our upbringing
society, our goal … Let’s say our goal
14:38
is like that camera right there.
14:44
Let's assume that's north.
14:46
I have this compass in my brain and my goal
is to go right there.
14:47
Let's say it's a mile way, so north.
14:52
What happens is society, my upbringing in
school, wired my compass exactly backwards.
14:54
[00:15:00] I think, let's say I can't see
that camera but I want to go north so I pull
14:59
out my compass and it points that way.
15:05
I just take off walking and I do in an organized
fashion.
15:08
I do in a perfectionist manner.
15:11
I'm perfecting my steps and my posture.
15:13
I'm also working on hard work and hustle.
15:16
Keep walking towards your goal.
15:19
The truth is if you go south when you should
go north, you could have gone one mile but
15:21
the earth is about 24,000 miles in circumference
so you get to walk 24, [00:15:30] 000 miles
15:25
and you'll come up on the backside and you
will get your goal.
15:32
That's most entrepreneurs.
15:35
The average person takes 20 years to become
a millionaire. 90% of business has failed
15:37
within the first five years, 80 to 90 depending
on what statistic.
15:42
Most people, I did the math once.
15:47
The average American has $60,000 saved by
the time they're about 60 years old.
15:49
My answer, I did the math, you can do this
with the financial calculator, everybody in
15:54
[00:16:00] America, your parents, everybody
you know will be a millionaire if they live
16:00
At 160 years old, you take 60 grand at age
60 and you give it a decent return on investment,
16:06
You'll be a millionaire at 160 but the problem
is the great philosopher, I think it was Aristotle,
16:14
Socrates said the problem is art is long but
life is short.
16:20
The art of living and getting to your objective
[00:16:30] is long but it doesn't have to.
16:27
It's long if your compass is backwards.
16:33
The whole point of what I was saying about
adventure at the beginning is I'm trying to
16:36
take myself and point it to the true north.
16:39
You have to learn that from books and mentors
and life experience and listening and finding
16:44
in person mentors and all those things.
16:50
They help adjust your compass and most people
are going to get what they want just about
16:52
I live in Beverly Hills, trust me.
16:58
You [00:17:00] downtown Beverly Hills, there's
other people … I like to collect cars.
16:59
I've always liked cars.
17:06
It's not a materialistic showoff thing like
a lot of people think.
17:07
My grandma said I love cars when I was one.
17:10
I used to try to turn a car on the garage
. You go to downtown Beverly Hills, full of
17:12
The most Ferrari per cap at anyone in the
world.
17:19
Everyone of the guys is 80 or 90.
17:21
Why do you want a Ferrari at 80 or 90?
17:24
We got to walk you in to your [inaudible 00:17:30]
[00:17:30] and then you're going to get in
17:27
You know how dumb you look?
17:32
To me at 90, you want to be playing with your
grand kids and I've wondered why the heck
17:33
is everybody 90 in this town excluding people
who inherit their money from their dad.
17:38
I realize we're set up for failure because
we think we're going north but we're going
17:45
That's why 50% of people who get married,
divorced.
17:51
80% of businesses fail.
17:54
That's why 30% of Americans are on some [00:18:00]
form of antidepressant medication.
17:56
That's why 60, 70% of people are overweight.
18:02
I mean in a way we're fucked but-
Tom: Are there key principles though that
18:05
you can use to turn that compass north actually
points north?
18:10
First one is like Alcoholics Anonymous.
18:15
That one is hard for people.
18:17
Even for me, sometimes I want to think I'm
smart and I got it all figured out.
18:21
Sometimes I'm like wait a second I'm still
lost.
18:25
The acquiescence, [00:18:30] the admittance
of the fact that you're still lost, it gets
18:30
you on track a lot faster.
18:36
If you're watching this and you feel lost,
it's better to just sit down and be like I'm
18:39
lost because the day you admit you're lost
is the day you allow yourself to be found
18:42
by people who can give you a tip.
18:48
Tom: What's the equivalent of that because
obviously if you are an entrepreneur, nobody
18:51
is looking for you so that's the [crosstalk
00:18:56].
18:54
Tai: They are though.
18:56
You go to Barnes & Noble, [00:19:00] people
selling their books.
18:59
They're looking for you as a customer.
19:02
The thought that people argue with me on this
reading thing, and people argue with me about
19:06
No, just use your own gut feeling.
19:11
Is that how you learn English when you were
two years old, you use your gut feeling to
19:13
start conjugating verbs?
19:16
No, you learn from other people.
19:18
You learn manners, you learn language.
19:20
You learn all things valuable.
19:22
You learn to drive from another person.
19:25
Doesn't it make sense you learn life?
19:27
Books are just [00:19:30] the mentors who
maybe are dead now.
19:29
You want to know about Steve Jobs, he ain't
alive to teach you but you can learn through
19:33
accumulating wisdom and that's what …Trust
me.
19:36
Very few powerful business men I've ever met,
don't read a lot.
19:41
Warren Buffet who I think is the best business
man by far in the world because he has 75
19:46
companies that he pretty much runs, 200 billion
in revenue, he reads eight hours a day.
19:51
He said he slowed down in his old age.
19:57
He only reads 500 pages a [00:20:00] day.
19:58
Bill Gates goes on reading vacations.
20:00
Mark Zuckerberg just started a reading once
a week book club on Facebook and already got
20:02
a couple million followers.
20:07
Now with audio books, there's no excuse.
20:09
You've got YouTube videos.
20:11
Let this thing run in the background.
20:13
It's better if you can find it.
20:15
I mean better than books is in person mentoring.
20:17
That's why I do a podcast.
20:19
Tom was on my podcast.
20:20
You're a smart dude.
20:22
I learn from you like I learn from you today,
I like your angle on how to get in physical
20:23
If you launch a physical [00:20:30] product,
you want to get it in stores, don't be thirsty.
20:29
Like I said, Casanova said, "Be the flame,
not the moth."
20:34
Let them come to you, and that's what you
did with Quest and now you sell 1.5 million
20:36
If you can build up one good nugget whether
it's from an in-person mentor, whether it's
20:43
from a book, you become very wealthy and knowledgeable
very quickly.
20:47
It's like Charlie Munger.
20:54
Warren Buffet's business partner said, "Step
by step you get a hit but not necessarily
20:55
in fast [00:21:00] spurts.
20:59
You have to prepare for the fast spurts by
learning step by step so when the day comes
21:01
and I launch a physical product I'll hopefully
be smart enough and humble enough to be like
21:05
I've never launched a company at 1.5 million
bars.
21:12
I can download a conversation with you.
21:17
You want to become a super computer you just
download smart crap from smart people.
21:20
You pick and choose.
21:25
Some people are like, "Tai, I don’t agree
with everything you say."
21:26
I'm like, "Good, I don't agree [00:21:30]
with everything I say."
21:29
A year later, "Wait, I was wrong."
21:31
Tom: I actually saw a very intriguing piece
of content that you did where somebody was
21:33
trolling you on Twitter and move that confused
the shit out of me.
21:38
You decided to call him on Skype or whatever.
21:43
Tai: I said, "Let's debate live right now."
21:45
Tom: You did and you kept asking him a question
that I thought was so spot in which he kept
21:47
refusing to answer but it was, "Hey, you're
engaging with me.
21:53
I'm creating all this content [00:22:00] about
how I've done what I've done and instead of
21:58
going, "You have actually done something that's
pretty interesting, you're heckling me and
22:02
instead of being intrigued by my results."
22:06
That to me was very interesting.
22:09
That switched in people's minds.
22:13
It's either on or off.
22:15
Either they look at somebody else and they
go, "This guy is doing something right.
22:16
Holy hell," or they try to find a reason to
shut you down, not listen to you, discredit
22:21
you, whatever the case maybe.
22:29
I [00:22:30] thought that was pretty interesting.
22:30
Talk to us a little bit about that.
22:32
How often do you see that in people and do
you ever see that mentality in people who
22:34
Tai: Like Drake says, "If you don’t have
haters, you ain't popping."
22:39
[inaudible 00:22:44] pop, you're going to
get hate.
22:43
This fascinates me.
22:49
The more successful beyond my wildest dreams
of my success, the more they ask me questions.
22:51
The last time I saw Elon Musk, I've had some
[00:23:00] very interesting conversations
22:58
He's one of the smartest guys I've ever met.
23:02
Elon Musk, we've talked … I'm not a close
friend of his by any means but we've talked.
23:04
He goes to the same things.
23:11
He loves Hollywood.
23:12
He's always at red carpet things, I go too.
23:13
We're in the bathroom and he comes in.
23:15
I said, "Hey, Elon.
23:17
We talked about books last time."
23:20
He goes, "Oh, yeah.
23:21
You're the social media."
23:23
He goes, "I got a question for you, man.
23:24
Do you think I should use Snapchat to grow
Tesla?"
23:26
[00:23:30] I was like, "Okay."
23:30
He goes, "I know you know about Snapchat.
23:32
I start talking to him.
23:36
20 minutes later, it was Game of Thrones premier
six and I go, "What do you think?"
23:38
After I gave him my long diatribe, he goes,
"I think you're wrong, but thank you."
23:46
Then he walked off.
23:50
I was like this guy is so smart.
23:51
I realized you talked about checkmate.
23:55
I was an idiot because I should have flipped
[00:24:00] the conversation to get him to
23:58
teach me for 20 minutes.
24:01
He walked in the room knowing what he knew,
I knew what I knew but I gave him all my jewels
24:02
and he walked away with them like a smart
guy.
24:09
I see making people fun of the Kardashians.
24:11
I'm like, "You're going to make fun of the
Kardashians?
24:13
Look, Kylie Jenner the youngest Kardashian
in the last 18 months has done $400 million
24:16
in revenue on lipstick kits and various makeup
things with Kylie cosmetics, put that in perspective.
24:25
[00:24:30] L'Oreal, Maybelline, massive brands.
24:30
It took them 50 years as an organization with
thousands of employees to do what Kylie Jenner
24:33
did by herself at 20 at 18.
24:39
You're going to laugh at the Kardashians?
24:42
Do you have to agree with every Kardashians?
24:45
Like Abraham Lincoln said, "I learn from everybody
even if sometimes it's what not to do."
24:50
You can just go into the Kardashians, reverse
engineer their success, go, "I like this,
24:55
I like this, I [00:25:00] like this.
24:59
I don't like that."
25:00
Then leave out what you don't like.
25:02
I've never met a person who's a deity.
25:03
You dissect anybody and we all are just … It's
just like Mark Twain said, "All humans are
25:09
You got your light side and you have the dark
side."
25:16
if anybody watching wants their whole life
projected up on a screen for the whole world
25:18
to watch from birth to day and you think that
it'll be … You won't be embarrassed of a
25:23
few things, who would [00:25:30] be?
25:29
I'm sure the Kardashians.
25:31
I'm sure there's things that I look back in
my life and I'm like, "You were an idiot,
25:32
Tai, but welcome to the idiot place called
Planet Earth."
25:35
There's just two kids of idiots.
25:38
People who know it and people who don't.
25:40
If you're lost, just sit down.
25:42
If you're an entrepreneur, sit down and then
reach out from where you're sitting.
25:43
Grab a book here, grab this.
25:48
There's so many sources.
25:51
Now, we're the most spoiled generation of
the world because when you and I got started
25:52
… I started Google AdWords in 2001.
25:55
[00:26:00] I got lucky.
25:59
I just stumbled and I was one of the first
people to ever use online advertising.
26:00
I was in, I think, the second month Google
AdWords launched and there was no YouTube
26:04
videos, there was no Perry Marshall books,
there was nothing.
26:09
You just wasted money to learn.
26:13
Now, we're the most spoiled generation.
26:16
Everything this computer on this phone, iPhone
7 is more powerful than the first rocket than
26:19
put man on the moon, that caused billions
of dollars.
26:25
Now, we get that for under 1,000 bucks [00:26:30]
and people are still like, "I'm lost."
26:27
Sit down and then open up Safari and go, "How
to do Google ads?"
26:33
You're going to come up … Let's see what
I come up with.
26:42
AdWords they have their own tutorial.
26:45
WordStream, Jumpify.
26:47
You got some paid stuff then you have some
free stuff on HubSpot.
26:49
If you sit in a chair, Charlie Munger calls
it assiduity.
26:54
Put your ass in a chair.
26:57
Sit [00:27:00] there and focus without being
… You know the average American right now?
26:59
The average person in the world, our attention
span has dropped five seconds.
27:03
The sad news is the average gold fish has
six seconds.
27:07
We're now competing with gold fish and the
gold fish are winning.
27:09
If you're going to have assiduity to sit down
read … There is no solution for you.
27:12
You will always be poor because you will always
be beat by somebody who's willing to sit in
27:22
Tom: Is there a way for people to build that
discipline?
27:26
Pain [00:27:30] and that's why I'm not a big
believer in delusion.
27:29
You asked me one of the rewiring things we
have to do on this world.
27:32
You ever heard this myth?
27:37
Everything happens for a reason so just accept
it.
27:39
There's truth to that.
27:42
If I jump off a building and break my legs,
yes, everything happened for a reason, the
27:44
reason was gravity.
27:49
That's why you break your legs and physics.
27:50
Leg is brittle, concrete not brittle.
27:52
People interpret everything happens for a
reason be like, " [00:28:00] I was meant to
27:57
learn from that thing and then BS."
28:00
Read Richard Dawkins, The Selfish Gene, one
of the most important books written in the
28:04
He says, "Organisms that only learn through
trial and error lose to organisms that can
28:10
learn through other people's trial and error."
28:17
We got a little live audience.
28:20
Anybody here ever had to be hit by a car to
learn to look both ways?
28:21
I learned from just somebody telling [00:28:30]
me, big car, two tons, velocity, smash, dead
28:27
and I know always look both ways.
28:35
If your myth is that the only way you're going
to learn is just through massive mistakes
28:38
and trials and errors, you haven't read Richard
Dawkins' book.
28:44
If you believe in evolution or even you don't,
you live in creationism or whatever, why do
28:46
we have big plans because we do have the biggest
brains on Planet Earth.
28:52
Not always use them but we got the biggest
potential.
28:57
[00:29:00] It's to be able to what Richard
Dawkins call project.
28:59
You can literally sit in this chair and predict
outcomes without having to do them.
29:04
I can predict if I don't listen to Tom's advice
on how to do a physical snack bar and get
29:11
it into stores or physical product by playing
hard to get for a year like he did, then I
29:17
can predict most likely it's going not go
well for me.
29:24
I can predict that if [00:29:30] I download
what you did, it's going to go better for
29:28
me statistically and that skill makes you
a powerful person, very powerful.
29:32
Tom: Explain though how does pain allow somebody
to more disciplined?
29:37
Tai: Going back to that myth of when you see
your life and anytime there should be pain,
29:42
you go, "No, no, no, no.
29:48
It was just how it was meant to be.
29:49
Look yourself in the mirror sometimes and
go, "You know why I'm not happy, it’s because
29:52
[00:30:00] I didn't listen 10 years ago and
I got in the wrong career.
29:59
You know I'm not happy because I married the
wrong damn person.
30:04
It wasn't meant to happen."
30:07
Yes, everything happens for a reason.
30:09
You made a bad choice but it didn't have to
be that way.
30:11
The second you build up pain and this by the
way is not my opinion, if you talk to guys
30:13
like Dr. David Buss, top 10 most sided psychologist
in history.
30:18
He's one of my main mentors.
30:24
He told me … I said, "Do adults change?
30:25
[00:30:30] We do all this self help videos
and podcast."
30:29
I said, "Am I wasting my time?"
30:32
He goes, "Yeah, kind of."
30:34
He said, "After 25, it's very hard to teach
old dogs some tricks."
30:36
By the way, that's why I've changed.
30:42
Most of my stuff targets people 18 to 25.
30:43
That's why I do Snapchat and all that because
there's hope for 18 to 25 years old.
30:45
Now, if you're 25, before you get depressed,
he told me, "I have good news for you, Tai."
30:49
He said, "Adults learn through massive trauma,
[00:31:00] so you will learn."
30:56
You have to let in some trauma into your life.
31:03
That's rough but no pain, no gain.
31:06
If you are 100 pounds overweight and you want
to be able to play basketball, here's my news
31:09
Everything happens for a reason.
31:16
You got fat because you ate too much and you
didn't exercise so welcome to the gym.
31:18
In the first years can be held but that pain
hopefully will reprogram your brain and every
31:22
time you want to eat that nasty [00:31:30]
thing go, "Wait, I don't want to go through
31:28
I think one of the myths of society is we
won't let pain in, we just excuse it all away.
31:33
"No, that was meant to happen.
31:36
You wasted 20 years of your life marrying
the wrong person and the wrong career.
31:38
It was meant to happen."
31:42
Where's the people who go, "You fucked up,
dude.
31:43
You wasted 20 years and you will never get
it back.
31:47
You better go in your room and cry."
31:50
The truth is, you only learned as an adult,
unfortunately most people can only change
31:51
with massive trauma.
31:58
I heard [00:32:00] this from Dr. Buss a couple
years ago and I was lucky enough to sit next
32:00
to Kobe Bryant for the last three games of
his career.
32:03
Not the very last one but the three ones.
32:08
I sat at the end of the Lakers bench right
to him.
32:09
One of his players, I won't say who was having
a bad game.
32:12
Free throws, they're lined up the whole stadium
is quiet.
32:16
Kobe Bryant yells out him.
32:20
He goes, "Dude, you suck."
32:21
It was shocking to me.
32:26
No one could hear unless you were right … Kobe
[00:32:30] turned to Metta World Peace, Ron
32:28
He was sitting next to him and he goes, "This
positive reinforcement thing is way overrated.
32:33
People need to hear the truth.
32:37
Ryan Kelly he turned around and looked at
Kobe and I was so impressed.
32:39
He literally sat down and said, "Yeah, I lost
this game."
32:45
I kid you not, the rest of the game he had
excelled.
32:49
He scored 10, 12 points off the bench after
that.
32:53
I was like, "See this Kobe guy gets it.
32:56
he's [00:33:00] a winner."
33:00
You can't always just bring pleasure and pat
everybody.
33:01
He didn't say, "Yo, Kelly.
33:05
You're not playing well but it's all happening
for a reason, buddy.
33:08
Relax, no pressure."
33:13
He just said, "Dude, you suck."
33:14
It was like that and I'm going, "This is the
real Kobe."
33:15
Tom: can I tell you a fantasy of mine?
33:19
I say this knowing full well that my employees
are listening right now.
33:22
I've asked them all to give me aggressive
feedback in real- [00:33:30] time to my face
33:26
in front of the entire team and the reason
that I want that, one, I just want to know
33:30
the truth because this is the only way I'm
going to get better so I'm never afraid to
33:35
look stupid and I'm certainly not afraid when
I'm lost.
33:37
Two, I want to set the standard.
33:40
I want people to see that you should be able
to emotionally deal with somebody telling
33:43
you that you sick when you suck.
33:46
My fantasy is to have that kind of environment
here at Impact Theory where if you're sucking
33:48
…
You don't need to go out of your way to be
33:55
mean but the pain needs to be felt because
I really [00:34:00] believe what you were
33:57
saying that certainly as adults and it's probably
true for kids as well, you will learn when
34:01
It breaks most people and this is why people
don't use the strategy.
34:10
Most people have to free throw a line.
34:13
Kobe says, "You suck."
34:14
That ends their basketball career, dude.
34:15
If they were a 14 -year-old kid and Kobe and
came in and said, "You suck," 999 out of 1,000
34:17
kids break, the other kid goes on to be the
next Kobe Bryant.
34:23
I want to be in that world [00:34:30] because
it's made me sharper.
34:28
Now, I came up in the business world not … In
the business world, it came up hard.
34:32
I had mentors that were ruthlessly mean to
me.
34:37
In that process, I thought there are times,
I fucking hate them so much, I can't see straight,
34:42
but I know they're making me better.
34:47
I went back every day, every day, every day.
34:49
I developed this notion that entrepreneurs
that do the best are the ones that can self
34:52
soothe the fastest because I needed to hear
it.
34:56
[00:35:00] I needed to know that I sucked.
34:59
Then I needed to go very quickly get my head
back on, take that information and improve.
35:02
Tai: One of the things, I was talking about
Dr. David Buss.
35:09
There's this test called the Dark Triad test
which again anything important like this nobody
35:12
ever learned it at school because schools
are too stupid to take real powerful science
35:17
and apply the light.
35:21
The Dark Triad is a world view barometer for
everybody watching.
35:22
There's a different free Dark Triad [00:35:30]
test online.
35:27
It tests for three main traits, negative qualities.
35:31
Narcissism, Machiavellianism and psychotic.
35:34
I personally tested thousands and thousands
of people.
35:37
It's most accurate test and what happens,
narcissism.
35:39
One of the symptoms of a narcissist is not
just like, "Oh, I like to look in the mirror.
35:44
That's what we think of a narcissist.
35:48
One of the classic symptoms is very thin skin.
35:49
They're always offended.
35:53
If you have a friend that anything you say
constructively they fall apart, it's almost
35:54
[00:36:00] always narcissism.
36:00
Even if they are introverted, there's multiple
forms, there's introverted narcissism, extroverted,
36:01
exploitative, all these different sub facets
of narcissism.
36:06
We live in a society that's very narcissistic.
36:09
You're told, everybody is a winner.
36:12
No, not everybody is a winner.
36:14
That's like saying everybody is blonde.
36:15
There's a definition of what blonde is.
36:17
Blonde is like this yellowish hair.
36:19
You lose meaning when you start going everybody
is blonde.
36:22
Everybody doesn’t win.
36:26
As soon as you wake up [00:36:30] to that,
that biology is ruthless, man.
36:27
Then you get a little fear in there.
36:35
When you get a little fear in you, you start
listening because if you're truly afraid,
36:37
Let a little fear come in and drive you and
motivate you.
36:42
Now, when I was about, I don't know early
20s, I was in Mississippi with these five
36:45
A guy, Allan Nation, Gary Townsend, Dr. Gordon,
all these guys, I really looked up to.
36:53
They're like 60 years old.
36:57
They were the people, [00:37:00] the only
millionaires I ever met.
36:58
I didn't grow up … I was born at Long Beach,
Compton kind of area and never was around
37:01
anybody who would make 100 grand a year.
37:06
They're like, "Come, we're going on a hunting
trip in Mississippi.
37:09
I go down there and we're in these lodges,
cabins and then we're having hotdogs over
37:12
They start drinking a little bit.
37:19
They were normally nice southerners and they
got me.
37:20
They're like, "What do you want to do, man?"
37:24
I was like, "I want to be an entrepreneur."
37:26
They're like, "Oh, really?"
37:27
They go, " [00:37:30] What does IRR mean?"
37:29
I was like, "I have no idea It means IRR … " I
didn't know that it meant Internal Rate of
37:32
One of them just goes, "You're never going
to amount to anything.
37:39
There's zero chance you will ever be a successful
entrepreneur.
37:42
They all laughed and I was like, "I don't
cry."
37:44
The last time I got close to crying was that
I was just like devastated.
37:47
You know what, I remember laying in bed that
night going, "No one will ever make fun of
37:52
me again for not knowing about finance."
37:56
I became a CFP, certified [00:38:00] financial
planner.
37:58
To this day, I can hold my own around the
most powerful business men in the world.
38:01
They might know more than me but I don't come
up as a fool.
38:06
That was a turning point paying moment that
Mississippi moment for me.
38:09
I've sought this out.
38:13
The one problem is the more successful you
are, the less people can say that to you that
38:14
you'll respect them.
38:21
I'm always trying to fill my … That old
cliché, never be the smartest person in the
38:22
I have a [00:38:30] better way to say it.
38:29
Be around people who make you uncomfortable
at the ego level.
38:31
When you feel uncomfortable in settings that
is when the learning … It's not just who's
38:35
smarter because sometimes smarter people don't
help you.
38:41
There's many forms of IQ.
38:43
There's emotional, you know.
38:45
Get around someone where you're like, "I don't
fit in," and because we're all narcissist
38:47
because of society and Instagram and all this,
and I'm guilty of that too, we don't like
38:53
to be uncomfortable because a narcissist [00:39:00]
story to themselves is you're the best.
38:58
Your worldview is messed up.
39:05
That's the wiring issue.
39:07
Let me put it this way.
39:08
I need people to think they're smart.
39:12
What it really tells me is they've never been
around actual smart people.
39:15
If you're really smart watching this, let's
say you have a 155 IQ, that's what Bill Gates
39:19
has and Albert Einstein were up there.
39:24
My step grandfather had 155 IQ. [00:39:30]
He speaks 14 language fluently.
39:27
He can write Chinese.
39:31
He is a chess master.
39:34
He can play three other chess masters without
looking at the board.
39:35
They look at the board and beat all them.
39:38
If you're smart, you can do that.
39:40
If you're not, I got good news for you.
39:42
Warren Buffet says you only need about a 125
IQ to be very successful, but it's better
39:45
to stay in your lane and just go, "I'm not
that smart," but you can hire 155 IQs.
39:51
That's an example of what I'm [00:40:00] talking
about of this rewiring.
39:58
These practical things will change your life.
40:03
Tom: Since you have a concept called, never
be the bitch of your own mind.
40:05
What do you mean by that?
40:09
Tai: Your mind is driven by deep evolutionary
drives.
40:11
For example, narcissism is a protection mechanism.
40:21
Your mind wants to tell [00:40:30] you you're
amazing.
40:28
It makes you its bitch.
40:32
You have to overwrite that and go, "You know
what, I'm not that amazing, so let me go learn
40:33
from amazing people."
40:39
Tom: Do you have methods for people to do
that?
40:40
I think that's so important.
40:42
I tell people don't trust everything that
your mind says.
40:44
Certainly, don't buy into all of your emotions.
40:47
Just because you have an emotion doesn't mean
you have to act in accordance with that but
40:49
how do you help people get over that.
40:53
How do they overcome that?
40:56
Tai: I think humans for the most part learn
by osmosis. [00:41:00] It's hard to lecture
40:57
people into success but what you could do
is you could inspire people to understand
41:02
For example, if you school system could find
all the 14 year olds and find out what they
41:09
admire in people, it's the reason I show Lamborghinis
and Ferraris is because I got a lot of young
41:15
followers and you know what 19-year-old guys
like?
41:20
Lamborghinis and Ferraris.
41:23
I show that part of my life because then they
listen to the other stuff.
41:25
First, you got [00:41:30] to lead by inspiration.
41:28
This has been proven over.
41:31
You cannot pounce stuff into people's brain.
41:32
People actually do the opposite.
41:34
When parents tell their kids, "You got to
read," nobody reads, but if I show a Lamborghini
41:35
and Ferrari which is the reward that people
want and then people go how did you get it,
41:41
I said, "See, all these books I read," then
people … I have more school kids reading
41:45
books I think than anyone in history.
41:51
I don't say that cocky.
41:52
I'm telling you, it astounds me because all
I had to do was put up a video with Lamborghinis.
41:54
Tai: [00:42:00] Being the bitch of your brain
the way you learn not to be the easiest way
41:59
is to be around people who aren't the bitch
of their own brain.
42:05
Joel Salatin, my first mentor, I was lucky
enough.
42:09
Right out of high school, instead of going
to college, I was with him at 19 and he is
42:11
not a bitch of his brain.
42:15
He's a man of … He wakes up and his life
is more like a duty.
42:17
He knows his duty and whether it’s hard
or easy, he plows through it.
42:21
Everyday for example when you have breakfast
six [00:42:30] in the morning on a far, he
42:27
writes out and organize things on what he
wants to do for the day.
42:31
When you're a bitch of your brain you go,
"I'm just going to freewheel the stage."
42:36
It's very hard to be organized.
42:40
Dogs aren't organized.
42:43
Do you ever see your dog organizing day?
42:44
You can either act on the animal side which
is just a wing life or you can operate from
42:46
a sense of logic and duty.
42:52
I'm not even as good as Joel to not be the
bitch of my mind by just being around for
42:56
[00:43:00] a while.
43:00
That's the best way.
43:02
Find somebody that you look at them and you
go this is a person of discipline, motivation,
43:03
They don't need external motivation.
43:10
They're motivated from within and spend all
the time you can around them.
43:13
Someone wants to learn from you, I tell people,
"Go walk up to Tom or a company like and say
43:18
I'll work for you for free for years if it
need be because I need to be around.
43:23
It's cumulative hours.
43:28
Arnold Schwarzenegger [00:43:30] in his book,
one of the great autobiographies in my opinion,
43:29
Total Recall, he has his principle, it’s
called reps and sets.
43:34
He said, "If you want muscles, it's reps and
sets, hours in the gym."
43:37
Some people, there's a lot of books now and
here’s how you can work out 15 minutes a
43:42
You never going to look like Arnold Schwarzenegger.
43:47
I don’t care what biohacking crap you do.
43:49
Just return to common sense.
43:53
You want to be Arnold?
43:56
You got to do what Arnold did [00:44:00] in
the same way.
43:58
If you want to learn from mentors, if you
think five minutes with a mentor will be enough
44:01
you don't understand how deeply rooted your
wire circuitry is.
44:06
You got to rewire it and it takes … Instead
of reps and sets, it takes hours and days
44:10
I think that if you're young watching this,
don't try to become a millionaire too young
44:17
because what you do when you're young is work
on the circuitry part.
44:23
Then the money will come.
44:27
Allan Nation told me [00:44:30] that.
44:28
He said, "Tai, don't try to become a millionaire
in your 20s."
44:30
I didn't listen to him and I wish I had.
44:32
Luckily I listened to him but I should have
listened more.
44:35
If you could take those formative years and
just go on the adventure.
44:39
That's why I went to India in a leper colony
and went live with Amish because I was like
44:44
Amish, all the good stuff you have, reprogram
my brain.
44:48
I'm sure on the narcissism score now, I score
around 40 to 50 which isn't horrific but isn't
44:52
[00:45:00] I guarantee you, if I haven't gone
Amish, I'd been an 80 narcissist.
44:59
My life would have sucked but now at 40 is
acceptable.
45:05
It took me two-and-a-half years with them.
45:11
I think even as an older person, man, my dream
in life even today is to find some badass
45:15
and trick them into spending eight hours a
day with me for three days a week.
45:22
Like I said [00:45:30] 45 minutes with Arnold
Schwarzenegger, I was so motivated.
45:29
45 minutes with Arnold Schwarzenegger lasted
me like seven days.
45:34
I'm not big in self-help like I watch people
to motivate me.
45:38
[inaudible 00:45:42] I'm still a big believer
on going to conferences.
45:41
Bircher Hathaway Conference.
45:45
It's the first week of May of every year.
45:46
These dues are going to die soon.
45:50
Charlie Munger, Warren Buffet.
45:51
You can buy a B share for under 500 bucks.
45:52
You get a free ticket.
45:56
You sit there with two [00:46:00] men on stage
in a stadium of 18,000 of the top investors
45:58
It costs under 500 bucks.
46:05
It's only one day at flying to Omaha and fly
back out almost the same day and you walk
46:08
out just motivated.
46:12
You're with the guy that … Their business.
46:14
We meet businesses like, "I'm doing 100 million
a year."
46:17
They did 200 billion in revenue last year
and they're two jolly guys that just have
46:19
First year I went, I sat next to a guy.
46:28
[00:46:30] The whole time, I didn't pay attention
to him and then on the way out, I talked to
46:30
I found out he's basically one of the richest
guys in Europe and we became friends.
46:36
He flew me to Germany.
46:39
He has 17 CEOs who work for his different
companies.
46:40
He said, "Come meet."
46:43
Then he walked me from the hotel to do the
speech and back and I talked to this guy,
46:45
his name is Norman Rentrop.
46:51
He, in two hours walking to and from the thing.
46:55
He explained how he built a media empire [00:47:00]
starting at age 12.
46:58
Now, he's in his 60s.
47:02
He let me download 40 years of experience.
47:04
I think he's a billionaire, I'm not sure.
47:07
He's maybe not quite a billionaire but 40
years and that was … I think it's not coincidental
47:09
that the next year I grew on social media
because he did old school media like magazines
47:15
and newsletters and he told me, "Here's how
you do it."
47:20
It just absorbed and within six months, I
was doing all the big stuff that people see
47:22
on social media, but that hinged on [00:47:30]
me getting … Some people you got … You
47:27
know a good thing for activity all you good
hard workers, get out of the house.
47:32
You will not grind it in front of your laptop,
14 hours a day to success.
47:35
Go to conferences, go to seminars.
47:40
There are great ways in the modern world to
just meet people.
47:42
You never know who you're sitting next to.
47:45
I probably gone to 20 events in 20 days.
47:46
Now, that's a little much.
47:49
I go in bursts okay.
47:50
I'm a little bit burned out.
47:53
Can you hear my voice?
47:54
It was insane that the data … I'm looking
at cryptocurrency [00:48:00] stuff like Bitcoin.
47:56
If you put $100 in Bitcoin in 2010, you would
have $75 million today in your account, 100.
48:01
Is that working hard is that making good decisions?
48:08
For all of you who are really big on the hustle
your ass off, hustling the networking site,
48:11
it will help you … Then you learn what to
do from them and the sad thing is if you start
48:17
your business and your first business doesn't
succeed, the way your brain works, you have
48:23
dopamine receptors. [00:48:30] Now, scientists
have found that dopamine receptors add or
48:29
Dopamine is the hormone or the chemical in
your brain that is the reward chemical.
48:36
There's multiple one, norepinephrine, oxytocin
and all these, but the way dopamine works
48:40
is like when you go shopping and you buy cool
shoes and you feel good, that’s the dopamine
48:45
release and dopamine drives us.
48:49
What happens is when you fail, your body,
there are like little hairs, they're not actually
48:52
hairs but will pretend they are in your brain,
they fall off.
48:56
[00:49:00] You get less of them.
49:00
The penalty for having less dopamine receptors
is you become less ambitious.
49:02
When you succeed you actually grow more.
49:06
It's a new science showing this.
49:09
The point being, you should … I'm not a
believer in having people fail in their first
49:11
Build a small business that you're sure you
can pull off even Dean Smith maybe the greatest
49:20
basketball coach college coach, him and John
Wooden.
49:25
He said he was never a believer in [00:49:30]
setting goal.
49:28
You ever heard the thing, shoot for the stars
because even if you only hit halfway you'd
49:30
He called BS on that.
49:35
He said, "Make a realistic goal, hit it and
then make another one.
49:36
I need entrepreneurs who are like, "Tai, I'm
grinding way."
49:41
I'm like, "What are you doing?"
49:43
"I'm building a billion dollar business."
49:44
A guy wrote me an email, "Dude, I'm building
a billion dollar business."
49:45
It was an email and I said, "Really?
49:49
Have you ever made $100 million business?
49:51
Have you ever made a $10 million business?
49:54
This is our email chain.
49:57
Actually, it's a screenshot.
49:58
It's like, "No. [00:50:00] Have you ever made
100,000?
49:59
I said, "Let me get this straight.
50:02
You're like the dude, there's a lot of stairs
in front of you.
50:05
There's 20 stairs to the top and you're going
to do the jump from 1 to 20.
50:08
You know what happens to people who jump too
many steps?
50:15
You can skip maybe two or three step but one
of my school teachers is Randy Thompson growing
50:16
He tried to jump up some stairs and he was
holding books and he tripped on the third
50:22
step and hit his nose on the concrete [00:50:30]
and he says, "The most painful surgery known
50:26
to mankind to basically unplug your nose from
… " He cracked all the bone up into his
50:31
face and that's what most entrepreneurs do.
50:37
I'm going from zero to one billion."
50:41
As Warren Buffet said, "Today is the world
series game seven.
50:44
The way to win a baseball game, it's safer
to just hit base hits."
50:48
If you hit a of base hits, the next thing
you know, you hit a home run.
50:51
Once you've done that a few times, you'll
have so many dopamine receptors that you would
50:55
[00:51:00] I highly recommend if you're watching.
51:00
By the narcissism is associated with over
ambition.
51:04
There is such a thing about as being too ambitious.
51:08
There is such a thing as being too ambitious.
51:11
What I always tell people, "You can have massive
vision so one day your vision is …" Like
51:14
one of my vision thing, I love to own a pro
basketball team but it's not in my annual
51:19
goal so you have goals that are short term.
51:24
I like to set one day goals.
51:28
[00:51:30] Most of my goals are just one day
but I'll have a vision that's longer.
51:30
Don't separate, don't confuse vision and goals.
51:34
It's a big mistake and especially now that
the sciences about dopamine receptors you
51:37
have this huge vision.
51:42
You jump up seven stairs, you trip fall, hit
your nose and most people never come back.
51:43
Win when you can even if it's small wins.
51:51
Better for the brain.
51:53
Tom: That makes a lot of sense.
51:54
Before I ask my final question, where can
these guys find you online?
51:57
Tai: [00:52:00] You can go to tailopez.com.
51:59
You can do Instagram.
52:02
My Snapchat if you want to see behind the
scenes.
52:04
I got Tai Lopez at almost everything, all
verified except I got a Facebook account,
52:07
Tai Lopez Official.
52:13
All right, final question.
52:15
What is the impact that you want to have on
the world?
52:17
I'll give you two answers.
52:23
One, it's probably narcissistic of me to think
that I can really have an impact on the [00:52:30]
52:25
Part of my answer is what the philosopher
said, "Let every man sweep his own front porch
52:31
and the world will be clean."
52:36
I guess if I can figure out the puzzle of
life for myself and maybe a few people see
52:38
something then they sweep their own porch.
52:45
We have a clean world or cool life.
52:47
That's the non-narcissistic side.
52:51
You want to hear the pre-Amish pure narcissist?
52:54
Tai: No, not pure narcissist.
52:57
I try to suppress that part.
52:58
[00:53:00] I call it the tombstone goal.
53:01
I think you should think about your tombstone
and just reverse engineer it.
53:04
You go, what do I want my tombstone to say
if I live the age of 100?
53:07
In order to get that, what did my life have
to look by 90?
53:11
At age 90 to get that, what did it have to
look like at age 80.
53:14
You work yourself backwards today.
53:17
My obituary goal, my tombstone, I like my
tombstone to say, "Here lies a mad scientist."
53:19
The world needs more mad scientist.
53:28
Tom: [00:53:30] Meaning people that are trying
new things?
53:30
Like I said, check out Muhammad Gandhi, check
out Martin Luther King, Malcolm X.
53:33
Those were mad scientists.
53:39
Go through the adventure of life with that
little mad scientist twinge in your eye and
53:41
Tai, thanks for coming on the show.
53:50
That was fantastic.
53:51
Guys, these to me is the ultimate tale of
somebody who was unhappy [00:54:00] with his
53:54
circumstances but didn't want to sit around
and do nothing about it.
54:00
He knew exactly what he needed to do and that
was to find out the answers.
54:03
He reaches out to his grandfather and says,
"Grandpa, tell me what is the one that I needed
54:06
The one book I need to read, the one person
I need to talk to that's going to give me
54:12
the shortcut that I need to get ahead?"
54:14
His grandfather thankfully wrote him back
and said, "There is no shortcut.
54:16
You're going to need to find a lot of people
to give you a lot of advice if you want to
54:19
get where you're going to go."
54:23
Tai put himself on a mission to get out and
get mentors and long before [00:54:30] he
54:25
had any reason to be able to convince these
guys to do it, he did by like he said earlier,
54:30
being willing to work for free, by willing
to do more than anybody else and in the research,
54:36
the thing that I found most fascinating is
years and years and years after working with
54:40
his first mentor, he is still singing his
praises and he said to Tai, "Set the bar for
54:46
every apprentice that he's every had after
and he still never seen anybody that had the
54:51
kind of drive and determination that Tai did.
54:55
I think that's what marks his cause.
54:57
He may think [00:55:00] of himself as a mad
scientist but what I see is somebody running
54:59
systematic experiments to find out what works,
always being willing to learn, always being
55:05
willing to fail, learn from that, try something
new, get the result and ultimately you do
55:10
that on a long enough timeline with the willingness
to always learn, grow and get better and you
55:16
get the man that has literally pioneered social
media.
55:22
It's really, really incredible.
55:26
There's so much to learn from him but you
have to be [00:55:30] willing to be humble
55:27
and to look at what you can learn from it.
55:31
If you haven't already, be sure to subscribe
and until next time, my friends, by legendary.
55:35
Thank you so much, man.
55:39
I appreciate you coming on.
55:40
Thank you so much for watching and being a
part of this community.
55:44
If you haven't already, be sure to subscribe.
55:47
You're going to get weekly videos on building
a growth mindset, cultivating grit and unlocking
55:50
your full potential.
55:55