– English Lyrics

Lyrics & Translation

[English]

there are

2,640 billionaires on this planet my

career as a tech entrepreneur and

YouTuber has allowed me to work or meet

with 25 of them some have interviewed

right here on this channel that means

I've met 1% of all of the billionaires

on this planet and each of these

billionaires has given me a full view

into the raw wisdom habits insights

mindsets tactics and more and these are

not just Tech billionaires these are

people making billionaires in Hair Care

tequila shipping energy and printing

presses I'm going to be revealing the

six greatest lessons I've learned from

interviewing these billionaires that

have helped me grow my company app

sumo.com to $100 million a year in

revenue and can help you do the same

stay tuned though for the fifth lesson

cuz I believe that one's going to

surprise you first lesson I learned from

these billionair is that there are zero

employee billionaires if you take only

one thing away from this video learn

this You Must Be Your Own Boss if you

want to become a billionaire you can not

W2 your way to billions now let's take

Michael hudner the 76-year-old shipping

magnet described this perfectly in our

interview the father of a girl I know

and he left the corporate world cuz he

figured out how to buy a distressed

piece of real estate with somebody else

and they were of and running which is an

important thing to be able to do to get

away from W2 income I mean if you got

people who are trying to figure out how

to do this you got to keep your expenses

down shout out to Mr hudner what a an

amazing human so there there's really

interesting things that he was talking

about so the first one that I think is

so important is your keeping your

expenses down or as I like to call it

that LCL that lowcost lifestyle just

sharing my own I was fortunate to have

parents that I could live with so I

lived with my mom for 2 years after

college I lived with my aunt's basement

for a year shout out a Rhonda and then I

lived on Floors literally on floors for

a year also driving Honda crx's the

power of a lowcost lifestyle is that it

gives you less pressure more freedom to

do the thing you want so that you can

hit your freedom number or the amount of

money you need to make so that you can

live the life you want to live and that

will also help you create a lot more

money cuz you're doing it the way you

want and the last thing he said you have

to get away from the W2 income and what

he is saying there is that when you're

an employee there is a cap of your

salary your paycheck as a W2 worker as

an employee will never be a billion

dollars it likely won't ever be greater

than a couple million dollar and those

are rare cases my highest paycheck as an

employee was a 100,000 bucks I was at

mint.com I would have to get that

paycheck consistently every month for

the next 834 years just to make a

billion all right no thank you that's

going to take forever only in the last 5

years has the entrepreneurs stepped into

the spotlight of a pop culture icon

think about that entrepreneurs and

athletes are now neck and neck as the

sexy new occupation I'm too short to

dunk come on y'all Netflix is filled

with documentaries YouTube movies and

series about CEOs as Heroes The Social

Network Mark Zuckerberg we used to work

for the founder Ray Crockett McDonald's

we crashed Adam Newman of wework Wolf of

Wall Street Jordan bord who have had on

the show and at the end of each of these

movies and shows the main protagonists

are their own boss none of them are W2

workers entrepreneurship is a pursuit of

Freedom that can only be fully embraced

once you leave behind the W2 world I

just got to say that I don't think W2

thing is an evil thing what I'm trying

to say is if you want to be a

billionaire you give out the W2s you

don't receive it the only exception to

this that I know of is Ryan Graves who

was the number two employee former

executive at Uber who went on to become

a billionaire from being an employee now

the growth though of uber becoming a

hundred billion do company is

unprecedented at the time and his unique

positioning within the company and sharp

skill set no doubt allowed him to reach

10 figures as an employee if anyone can

give Ryan graes a shout got a lot of

love for him I would love to hear him on

this channel but that is the exception

not the norm So You Must Be Your Own

Boss there are no employee billionaires

get out of W2 work number two lesson I

learned billionaires create their Market

whoever creates the market takes on the

billions Mark Zuckerberg created the

social networking Market billionaire

Travis kinck created the ride sharing

Market billionaire Sam Altman creating

the AI consumer Market billionaire

however the thing about creating a

billion dooll Market is it's usually

never obvious you seemed crazy at first

Zuck he chased social networking back

with Facebook in college in 2004 that's

20 years ago paor orilia he chased

consumer printing you know copy machines

we don't even know about these anymore

at Kinkos in the 1970s when printings

was mainly a commercial industry John

Paul Doria started Patron tequila when

there was Zero topshelf tequila brands

and no one bought it for nearly 2 years

when he launched it nonobvious markets

become billion dooll markets because of

billionaires just listen to how painful

John Paul deia's story about first

taking Patron to Market was nobody would

take us nobody wanted the product

everyone we ran across said I've never

tasted anything like this but it's way

too expensive the average tequila in

1989 was around $5 a bottle the I think

the best one was $14 if you could find

it we had to sell ours for

$37.95 way more than anybody else they

said no I walked into Spa restaurant

Wolf Gang Puck was a friend of mine and

spos was the restaurant in Beverly Hills

to go to and I gave him say oh JP this

is good stuff I said would you serve it

to your celebrity friends he said of

course it's the best cuz they were known

as the best of the best when most

entrepreneurs are faced with that kind

of rejection they stopped but Jon did

what most billionaires do and kept going

sure some of the efforts led him back to

the same dead end of market rejection

but he kept going and going and going

and going all the way until he finally

cracked the market established the genre

of highend tequila and cashed out with a

over $3 billion paycheck listen to the

man himself tell you how to act with the

same resilience this one product that

was too expensive that nobody wanted and

they were they had right that all the

statistical datas no one could ever

approach that right but all of a sudden

it took out it people wanted to treat

themselves to the very very best when I

sold Patron about 5 years ago we were

approaching for million cases a year and

obviously as you probably know it's

public record it went for the largest

amount ever within ES exps company but

you know so you don't believe what

people tell you you believe yourself if

someone tells you something that's real

there's no reason not to believe them

but if they tell you something negative

question it what do you feel in your own

heart what do you feel can be done and

just go for it I love John Paul dor let

me just shout out that right there the

belief you have in yourself needs to

have a higher standard than the belief

you place in other people or your road

to a bilon won't likely ever reach 10

fig territory nonobvious markets have

the most potential for growth both and

risk and obvious markets are now obvious

because they are highly saturated and

competitive for example everyone is

talking about and flooding the AI Market

with new Innovations and iterations of

how to apply this new tech to Consumer

interfaces but if you actually look back

at Market leaders like open AI it was

founded back in 2015 when AI was just a

whisper and far from the billion dollar

pot at the end of the rainbow that it is

today now the same goes for crypto real

estate Shopify Creator economy and any

other trendy industry is buzzing with

new entrepreneurs so if you're looking

at the market leaders in each of those

categories their roots go back decades

before they were even considered a huge

opportunity now when I launched apps.com

in 2010 there was literally just 10

software companies for us to promote at

at the time people literally discouraged

me saying there's no way there's going

to be enough software deals for

entrepreneurs for you to keep going 15

years later here we are and we're making

hundreds of millions of dollars for our

partners myself the team billionaires

create their Market the third lesson

these billionaires revealed to me was

they are okay being boring yes

billionaires are boring and they know it

now this may sound like an insult cuz as

we were putting this together I was like

oh I'm kind of making fun of these

people I really admire and it's so cool

what they've done now if I were to ask

you to visualize close your eyes keep

watching what an encounter with a

billionaire would look like where would

it be what would they be wearing how

would they be speaking you're probably

imagining yourself off the coast of

Monaco super yacht say Bezos is flying

far he's got hair again no he doesn't

neither do I talking about the future of

Amazon his $1.7 trillion company the

image in your head does not match the

Miller High Life Beer hoodie and the

shorts of James from our private jet

interview the energy billionaire the

short socks and sneakers of Paul orilia

or even the casual dress slacks of

Michael hudner these billionaires defy

the stereotypes with their Simplicity

and understated appearance demeanor and

Lifestyles these men are in the

same

3993 as Bezos Oprah musk Branson and all

the other Infamous billionaires with

mega Yachts islands and spaceships but

the reality is the majority of

billionaires live surprisingly simple

and aesthetically un extreme lives Larry

janeski who built a billion dooll

basement Construction Company played his

motivational tapes for me in a $40,000

Chevy Impala James the private J

interview he made billions trading in

energy Commodities pulled up in a humble

BMW it's humble it's not a McLaren

although we were going on his multi-

multi-million dollar private jet Michael

hutner who's done billions of dollars in

shipping inventory he dressed like a

really good-looking store manager these

billionair I've spoken to are some of

the most humbly boring people I have

ever met you pair that with their

enormous net worth and it really made me

reconsider what the effects of wealth

and money should be on the human being

it's not just the clothes either it's

their actual businesses too they aren't

just in the sexy businesses of tech real

estate Finance or faking it on social

media the billionaires I was lucky

enough to interview or work for are

breaking the mold by thriving in

industries that many would consider well

boring from basement construction to

shipping inventory they're proving that

you don't need to be in Silicon Valley

or Wall Street to Rak in the big bucks

or even in America one of the most

interesting billionaires I've talked to

is Larry janeski he is a true bluecolor

billionaire that's what his words not

mine building an empire around the

basement construction repair and

Improvement business Larry even made a

compelling case when he stated people

that did well before then okay so Tech

isn't the only way to make money okay

you know you go to the store you buy

groceries you go to a mall and you have

all this retail but you know the cool

thing is about working with your hands

is that you can never re replaced by AI

Amazon's not going to take over your job

is not going to be offshor to India or

anywhere else right nobody can go in to

a a homeowner and fix their basement you

know from Amazon or from India or no

robot is ever going to fix a crawl spase

damn this this really hit me when he

said it cuz I grew up on Silicon Valley

I work directly for Zuckerberg you know

I helped run appa.com what I've seen

through Larry janeski has said as well

as through this YouTube channel is that

there's so many ways of getting rich and

I love that he is showing that think

about things that no one else is really

competitive in there's a lot of

competition in this Tech world and

YouTube and creation stuff but it's

really hard to be replaced and there's a

lot of opportunity with the handson

stuff billionaires Like Larry James

Michael and Paul have come to the

realization that money is by no means

the goal but rather the tool they are

most skilled at using to build the life

they now lead they act in spend with a

clear sense of intention rarely

compromising what they want for what

they think people want them to have or

look like or own or anything they are

true to themselves more so than most

entrepreneurs these days and I think

it's because the journey to 10 figures

in net worth is anything but superficial

and they have learned more along their

way to billionaire status about

themselves than anything else the fourth

lesson from these 10-figure Titans is

that Billionaire's attitude towards

money never changes the way billionaires

treat money is instinctual it is not

part of a strategy it's part of their

personality which is why even though

billionaires have more money than you

and me can imagine concept of overpaying

and frugality still exists this is not

because they want to save money it's

because more than anyone on the scale of

wealth they respect and understand money

to an extreme depth here's straight from

the mouth of a billionaire who led us on

his private jet with money comes great

responsibility or you could just do

whatever the hell you want many of us

assume people with billions come from

the freedom to do whatever the hell they

want but it's quite the opposite in many

cases the sheer amount of power that a

billion dollar comes with let alone two

three four billions is amazingly Earth

shaking and because they're aware of the

responsibility that comes with so much

wealth they are forever aware when

something is overpriced and get pissed

off when they are asked to overpay man

there's sometimes I buy something and

they charge you a price that's so

extreme and outrageous you're like it's

insult

in it's like somebody slapped you across

the face the superpower of a billionaire

is their fluency in the language of

money they know what it is and what its

purpose is more profoundly than any of

us and for that reason they will not

overpay for anything clothes cars planes

or even steak I go to a restaurant now I

get a steak every single steak it's not

60 bucks now it better be a damn good

steak for 60 bucks cuz in my opinion

people don't make steaks very good

anymore if a $60 steak is over price for

a billionaire what are we doing even for

myself last week I got eight photos at

Walgreens it was $80 I was like no way

I'm going to buy a printer and do it at

home the point being is being mindful of

the money and it is very hard for them

to earn it and you can treat it just the

same recently someone asked me for why I

don't fly private everywhere well in

first class I can literally fly to the

same place for $220,000 less and like a

Billionaire's brain I don't just see

$20,000 I see 20,000 moments of the work

and the sweat and the frustration and

the happiness and the challenges that

help me earn every single fing dollar

and it's that mindset I carry with me no

matter how high my own net worth reaches

and going a level deeper on this the

concept of overpaying applies to the way

billionaires connect their time and

happiness to money James from the

private jet he was really clear about

this when he talked about turning down

$100,000 from the military to resign so

I realized very quickly that was the

value of my happiness they would have

offered me a $100,000 reenlistment bonus

to stay in wasn't worth my happiness

when I realized that I put a value on my

happiness and it had a dollar number I

was like okay that's the number what

James is really saying and what I heard

there and that's exciting to me is how

do we start betting on ourselves so

about what we're worth it's about us

deciding what we're worth and taking

action around that and it doesn't matter

if you're just starting out if you're a

millionaire or a billionaire it's that

how do I keep betting on myself and

betting on myself and betting on myself

and feeling confident in the actions

that I'm doing by the way getting fired

I've been fired twice and it was

empowering to realize all right I have

to make my own decisions I have to be

responsible for myself I have to start

betting on myself getting fired from XL

Energy because I I demanded that I be

paid what I was worth I demanded I

actually get paid for doing somebody

else's job which I was doing I was doing

the job of three

people and I wanted to paid maybe 5%

more so I was fired for that and that

gave me the initiative and the drive to

be like I'm going to show these people

how this is done wow what he's saying is

like how do we figure out to know what

we are Worth right if you think about a

job a lot of times you're saying I'm

giving up my life for this amount of

money and is it worth it so as you start

doing more things as you get a little

older as you get a little more success

under your belt you will start thinking

about how do I decide what I'm actually

worth so that I can start saying no to

more things and focus on the things that

I feel worthy about the reality is that

billionaires like James can see straight

through the inflated prices and

unnecessary markups yet people with a

fraction of their Big B net worth

consistently pay dou or triple what

fiscal logic says it's worth

billionaires need to respect money they

need to protect money and they will do

it at all levels whether is buying an

entire company or ordering a stake they

value $1 just as much as $999 million

they've made millions and billions so

they can use it not to lose it the

mindset and attitude of billionaires

towards money it never changes in the

fifth lesson I learned billionaires make

10 figures doing just one thing Larry

janeski just basement they do over $600

million a year in Revenue that's amazing

John Paul deoria Just Hair Care he's got

over a $3 billion net worth Michael

hudner who we've been talking about just

ships and he's done over a billion

dollars in shipping transactions Paul

orilia who we've had on the show just

Kinkos 2.4 billion company sale Mark

Zuckerberg who I've worked for he's

worth $150 billion just he came up with

Facebook and he even copied it now what

do all these people have in common it's

not luck it's not chance it's one thing

they literally do one thing billionaires

are not Jack of all trades me Amigos

they're masters of one so why are we all

doing it differently and that goes

against what a lot of aspiring

billionaires try to do when they first

start out in their business we've been

taught we've been tricked maybe to

diversify to spread ourselves

strategically across various Ventures

invest here invest here but let me tell

you the real magic happens when you go

all in on that one thing that's working

and here's the catch making that one

thing equal 10 figures is not a Sprint

this is where the sexiness happens we

always fixate on these billionaires that

did get rich but not how long they were

added it none of these Titans of

Industry achiev billionaire status

overnight not one it literally took

Decades of dedication so for yourself

when you've gotten started give yourself

props give yourself love that you are

sticking with these things over very

long periods of time time is the

ultimate currency on the road to

billions time and success compounds

directly and exponentially you can't

microwave your way to billions even

though you all know I love using the

microwave this isn't instant noodle

success story even though the guy who

created stat might be a billionaire the

reality is it is hard to fail at

something when you dedicate 5 plus years

not to even mention 10 to 20 years of

dedication to your craft but now you

have the first lesson to get you closer

to solving the billionaire equation one

thing equals 10 figures the sixth and

final lesson from billionaires to me to

you is that billionaires they pay the

price there is a price to be paid if you

want this level of wealth straight up

and billionaires have paid in full they

have told me how deep that cost can cut

when I snuck on a James private jet to

ask him about his journey to billionaire

status he opened up about what what he

sacrificed to do I guess I was wondering

for you do you ever regret working so

much like was it worth it like all the

work and every all the sacrifice it

placed a heavy toll on my family life

and whenever I my my first marriage fell

apart what I was left with is that I

have three beautiful children in my time

my was my family was the most important

thing in the world to me way more

important than anybody after my my

divorce I dealing everything away

because I can always make F but I can't

give back time before people yeah damn

that is powerful you can't get back to

time but you can always make more money

since I was able to get on james' priv

jet which was very generous of him I've

thought about that a lot which is how

are you present for the things that

really matter in your life and then if

you look in your deathbed and if you

look in the cemetery how much are you

thinking about your real estate or your

crypto portfolio or your income you're

you're more thinking about your family

your friends who you are as a person and

I love that he was able to share that

for us now while we're alive so we can

start being mindful love yes it's good

to make money yes it's good to be

aggressive yes it's good to go after

what you want but also not sacrificing

everything along the way cuz just to

keep chasing forever you know I don't

think you'll ever find satisfaction I

don't think you'll ever find contentment

and so at different points yes it's good

to go after the money but being mindful

to take a step back and say hey what's

really important right now and am I

having the balance that I actually want

and will I regret it now I think it's

easy for us to idolize these life of

billionaires because all we can see from

the outside is everything the planes the

cars the Yachts the girls the traveling

the items the things but we forget that

that these Ultra successful and wealthy

people are still made from the same

flesh they use a toilet just like you

and me do probably really nice ones but

they're still using it now I'm super

thankful for people like James who've

opened up about what he sacrificed on

his way to wealth because it is shows

that nothing comes without a cost and

every cost is usually in proportion to

its reward and a billion dollars is no

small reward Michael hudner the shipping

magnet also opened up about the loss of

his son on his road to wealth that's why

I made my comments about the money

culture especially for kids I mean it's

tough on them I mean I see the kids

today they all think they should have

what their parents have and their

parents might have spent a generation

working for it not start true of

everybody some people are born with it

that wasn't my case it's important to to

live a full life and a good life and

it's its own reward and I think that um

I'm not naive about it I said when we

spoke the first time I said you know

it's everybody it's it's nice to have

some money in your pocket I get that

totally I totally totally get that but

you but you can't destroy yourself for

it

you know in your 20s and you you want to

have money I don't want to say hey don't

go hard don't go after it cuz that

that's what I did like it was a very

tough challenging time and now as I

moveing in my 40s I'm like oh I'm so

glad that I was I worked my ass off to

try to find out who I am who I could

become try to get these businesses

working and now I am enjoying all that

that momentum and things that I put in

my 20s I like one of the lines you said

it's that you know they think they

should have what their parents have but

their parents spent a generation working

and that's very true it's not worth just

destroying yourself for entrepreneurship

is not just about how to get rich

entrepreneurship is about how do you

create your own dream life and the

coolest part about it which I think is

amazing is not this hustle culture yes

work all the time and sacrifice your

family sacrifice all your things that

matter outside of work it's about

finding the right path for you at the

end of the day billionaires bleed just

like you and me and if you let the price

tag on your life be your net worth it is

going to be a painful ride to

billionaire status and if I'm being

completely honest I don't have any

interest in paying that price I don't

think the sacrifice required is worth it

to me the question is why sacrifice more

if you can have an amazing life for me

even as a multi-millionaire I get an

awesome life and the good news as anyone

can have this type of life just as well

if you apply all of these six

billionaire lessons to your own life

there's no reason you and I won't sit

across from each other one day in a

future billionaire interview of mine I

look forward to that the eligibility to

become a billionaire is everyone you

included we just have to pay the price

every billionaire I interviewed in this

video was a normal person before they

came obsessed with a problem and

possessed by their drive to sell a

product or service that was a solution

to a very big billion dollar trillion

doll problem and I'm not done learning

from billionaires as long as this

channel exists I'll open up the worlds

and minds of the people who have cracked

the code to entrepreneurship and

unlocked enormous amounts of wealth so

if you want to learn from the more

billionair make sure to like subscribe

and watch the full length interview of

all the billionaires mentioned in this

video link below in the description

Uncle Noah loves you and I'll see you

out there pew pew

Key Vocabulary

Vocabulary	Meanings
billionaire /ˌbɪljəˈner/ B2	noun - a person who has a net worth of one billion units of currency or more
lesson /ˈlesən/ A1	noun - something learned or studied
boss /bɔːs/ A2	noun - a person who is in charge of a worker or organization
income /ˈɪnkʌm/ A2	noun - money received on a regular basis
lifestyle /ˈlaɪfstaɪl/ B1	noun - the way a person lives
freedom /ˈfriːdəm/ A2	noun - the state of being free
money /ˈmʌni/ A1	noun - something used to buy goods
attitude /ˈætɪtjuːd/ B1	noun - a person's way of thinking or feeling
sacrifice /ˈsækrɪfaɪs/ B1	verb - to give up something important
price /praɪs/ A1	noun - the amount of money for buying something
market /ˈmɑːrkɪt/ B1	noun - an area or group of people who buy goods
create /kriˈeɪt/ A2	verb - to make something new
boring /ˈbɔːrɪŋ/ A2	adjective - not interesting or exciting
simple /ˈsɪmpl/ A1	adjective - easy to understand or do
wealth /welθ/ B1	noun - a large amount of money or valuable possessions
pay /peɪ/ A1	verb - to give money for something
understand /ˌʌndərˈstænd/ A2	verb - to know the meaning of something
regret /rɪˈgret/ B1	verb - to feel sorry about something
balance /ˈbæləns/ B1	noun - a state of fairness or even distribution verb - to keep things in a fair arrangement