– English Lyrics

Lyrics & Translation

[English]

Everything's going AI. Where do I go

with this? Is what people said in 1993,

4,5 and 6 saying, I know everything's

going worldwide web. Where do I start?

And the answer was AI is oxygen. It is

going to impose its will on everything.

For example, the clips we get from this

show that I'm going to put on social

espanol

>> because it's now default in Instagram. I

didn't need to have to go and figure out

I told them two years ago this was going

to happen. It's now happened and they're

like, okay, Gary knows his. Do not worry

about AI. meaning you don't need to come

to AI. AI is coming to you. You're not

going to be able to avoid it.

>> I have been a financial adviser since I

graduated college, so 22 years old. Um

was the traditional financial adviser,

you know, going after retirees,

pre-retirees cuz they had the money.

>> Yes.

>> Um back in 2023, uh basically got rid of

my business that I had, started from

scratch, and now I only work with

millennials.

>> Hey everybody, I know you're a minute

into the video on YouTube. I'm not going

to keep you long, but I've got to tell

you about garyb.com/stan.

Stanto store, an incredible tech stack

for creator, entrepreneurs, and

entrepreneurial creators, is literally

the tech stack based on what I wrote in

Crush It and Crushing It. And really,

the thing almost all of you are trying

to build. So, if you are one of those

people, go to the GaryVee challenge that

I've partnered up with this investment I

made in Stan's store. I believe in this.

I believe in it for you. You'll see why

I love it. garyve.com/stan.

Go check it out. Now, back to the video.

>> So, I'm trying to relaunch my whole

entire social media. Uh, I'm running a

YouTube channel. I had a podcast, but

became kind of overwhelmed with

everything.

>> Um, and really just trying to tell my

story and and relate to people. But I

feel like my YouTube channel hit about

485 subscribers in like 3 months and

then just hit a wall. Um, and my content

is more of like storytelling, talking

about here's what I've done with clients

and here's how it can relate to you. Um,

and I'm just trying to figure out is

YouTube the way to grow that business?

Uh, you know, I'm sure you're aware

compliance is very strict.

>> Compliance is not the issue. I hear this

constantly from the biggest companies in

the world and kids like you.

>> Compliance is just reality, right? It's

a restriction. You don't need to make

fake claims financially or things that

put you in a tough spot to gain

audience, right? Compliance is the great

subconscious and conscious excuse of

financial uh you know professionals. The

thing that everyone's not doing,

brother,

>> is they're not making enough content in

enough places and using the social media

algorithms to their advantage. And you

know that if you're following me, I have

pounded this into the oblivion. Um for

example, you look like you might be in

shape. You know, people that complain

about not being in shape, don't go to

the gym, brother.

>> Like, not only was I here at 8:45, Mike

had me doing all sorts of weird [ __ ]

today and [ __ ] this and [ __ ] I

don't like it. I don't like it, but the

work I've put in has given me some

dividends, right? And so, you know, it

YouTube's the answer. You know the

answers. You know what I'm about to say.

I literally believe your pretty face

with those nice light blue eyes needs 50

pieces of content a day, not one.

>> Yeah.

>> I don't know what else to tell people.

Like, okay,

>> I could have not I uh can uh Adrian,

could you put up garybe.comattention?

I I am so desperate about this that not

only am I not

asking you to give me that, thank you so

much. Not only am I not asking you guys,

this is the book. It's $25. It will help

you grow your business. But yet, I am so

desperate to not even ask you for 25

bucks. I made a 44page deck for free.

It's literally linked right now. It's

garyve.com/attention.

I've said this and you know this Ry over

and over and over again and yet I'll

tell you what's happening and you're

going to really resonate with this.

People try for a day or a week or a

month. They don't get the results and

they quit. No, no different than

fitness. No different than anything

else. The answer to your quiz is social

media content organically at scale at

scale. And it is more important than

everything else. And until you do it for

18 months at an extreme level and have

nothing to show for it, I don't believe

it's time to quit. But what about

LinkedIn, for example? Where you at with

that?

>> Uh, I'm heavy on LinkedIn.

>> How what does heavy mean? Like how how

many days how many posts a day of

original content clipped with thinking

about the thumbnail, thinking about the

copy? Pablo, are you available? Get over

here. Stick with me here, Ry.

>> Yeah.

>> Pablo is on my team. Team Gary, my

content. Pablo, how are you, my friend?

>> Good. Pablo, can you explain to people

the sheer hours of just looking at math

and looking at al like just explain like

what you even do sometime like like for

10 12 hours a day just talk for a minute

like you know what I'm trying to explain

here explain like the insanity of it.

>> So just spending dozens of hours every

day kind of going over what can AI do in

different uh modules of the business.

>> Put AI on a shelf. I don't even give a

[ __ ] about that. What about looking at

numbers to understand what thumbnail,

what preview, just like just like hours,

Aaron like the our whole team spends

hundreds of hundreds of hours a week a

week

>> just thinking about the first 3 seconds

or the 10th second of a clip, every

platform, YouTube, Facebook, Instagram,

like

>> Yeah. I mean, you can go as deep as you

want. And then it's about reasoning like

how much do you want to give into the

data versus how much is the art? That's

the whole battle, right? But

>> I appreciate it.

>> So as like a a oneperson shop, you know?

>> Well, I was I was a oneperson shop for

seven. This is the part that everyone

gets confused about. 2006 to 2014, I was

a one person shop. This is where it gets

good, right? Yeah. Like I

>> I know what you're going to say.

>> I know. And I love what your face just

did because I [ __ ] with you. Cuz I saw

what I needed to see. Bro, I was a

oneperson shop for eight years

and I did it every day, 15 hours a day.

I just don't understand how people are

asking for a 1% life without

understanding it takes 1% sacrifice

effort. You have to be a 1enter if you

want a 1% outcome. Now, if you don't

want a 1% outcome and you want to make a

$100,000 a year doing what you want,

good news, you can do 40% behavior.

>> Yeah.

>> So, that just becomes the question. But

you're competing against the world

because the game is free.

People are literally complaining that

there's like the last How do I break

out, Gary? Well, everyone's doing it. No

[ __ ] it's free. You're complaining that

you have an platform called social media

that can change your life that's free.

And so you're crying that other people

are doing You're not doing that, right?

But I'm just now kind of, you know what

I mean?

>> Yeah. Yeah. It's It's true. And that's

where like, you know, there's not many

financial advisors that focus on

millennials. So it's like you know I

know that I'm in a very small part

>> but you know what there is a lot right

like yes ish right Chase Bank for

example is a client of Vayner so I'm

deeply researching at times like you

know this there's a lot of financial

advisors on TikTok starting to pop up

>> yeah there's also a lot of people that

are acting like financial advisors that

are giving terrible advice and that's

that's the problem

>> it's not the problem it's your

opportunity stitch the [ __ ] out of them

>> oh yeah oh I have been

>> good how More more.

>> Yeah. Okay. And what what's your

thoughts on live streaming? So, like

I've been having this idea of like

>> you should do it. You should be on kick

and Twitch and YouTube live and you

should be answering people's basic

financial questions. Watch this. Look at

my chat right now. Everybody in the

chat.

>> I need your honesty cuz we're going to

help Ryan and I'm going to help you at

the same time.

If you know for sure what I'm about to

say, say that's me in the chat. Ready?

Who in the chat right now? real talk,

like don't want to admit it, but this is

the first step to recovery, have no idea

what the [ __ ] is going on with finance,

and like just like don't know how to do

their taxes, are completely [ __ ]

confused, like don't know how to save

money. Like really, your financial

literacy is [ __ ] because, you know,

they don't teach that [ __ ] in school.

Instead, they want you to memorize what

[ __ ] Mars, how far it is from the

[ __ ] planet Earth. Who gives a [ __ ]

A [ __ ]

>> Yeah.

>> You see, look at this, right? So, you

know, like you got unlimited

opportunity, brother.

>> Yeah. Yeah. Absolutely. And that's and

that's that's why I started working with

that, you know, demographic and stuff.

You know, me being a millennial as well.

Like I understand that we weren't taught

this in school. We were always told like

save every single penny that you can

get. Save for your golden years. And

it's like, you know, working with the

retirees and pre-retirees. The golden

years might not ever come. So, it's like

we need to live life now, right?

>> Yes. But most people most people

misheard that and decided to go into

massive debt for a [ __ ] for a lease

on a Mercedes and a [ __ ] Louis

Vuitton bag. That's not what we're

saying either.

>> Yeah, absolutely. Let's not let's not

put Gen Z and Gen Alpha and young

millennials on a pedestal for living

completely in debt, but they're enjoying

life. Based on my 100,000 DMs, they're

not cuz they're stressed as [ __ ]

>> There's that there's that happy medium

>> and people have to find their own happy

medium.

>> Correct. Find out what's valuable to you

and what brings you value and make sure

your spending aligns with it. Like I I

100% on board with that, Gary. I

appreciate that.

>> Everybody, this will be the next

giveaway. the creative hat. And in fact,

just to pound the concept of free money

and commerce, I'm going to sign this and

make this a collectible. In a world full

of creators, how do you stand out from

everyday creators when you're following

trends and formats? How do you catch

attention?

>> Consistency. Um, having the humility and

the self-confidence to be your full

self.

Uh, not worrying about growing followers

every day. You know, there's a lot of

mental strategies that go into actually

being a creator. There's a Here's a good

one, Aaron. Actually being good.

Aaron, you do know that 99% of people

are not good enough for us to give a

[ __ ] about what they're posting.

And by the way, that was a very nice

number that I just put out. The number's

higher than that. And the reason they're

not good enough is they're worried about

them.

The best way to be a creator that pops

is to be 100% focused on the audience.

It's August 27th. I look at you six and

you guys are in your grinding like

you're in your at the liquor store

packing out shelves era. I do. You know

what I should be doing right now? I

should be sleeping in Sanrope.

You do understand that, right? I should

be maybe waking up soon to my chef

cooking me some eggs and my trainer

coming in in the Hamptons. That is what

my contemporaries are doing right now.

Instead, I was in this seat last night

to almost 1:00 in the morning and now

I'm back. We started at 8:45. We didn't

even start at 9 for effect.

[ __ ] grinding here with one massive

thing to do this morning, which is to

provide value for the next hour. Answer

people's questions,

teach people that are on regular social

media right now, that's you all, how to

come over here to live social shopping

because separately I'm telling everyone

that live social shopping is the way.

Aaron did her first whatnot this

weekend. I'm proud of you. I literally

believe that that literally I believe

this that millions of people have tens

of thousands of dollars of stuff in

their house and they're broke. They're

broke. And yet in their basement, their

closets, their garages, their living

rooms, in their third room that they

don't even use because they bought a

house that was too big for their means,

they have stuff,

sneakers,

video games, Legos,

clothes they don't wear anymore, and

they could literally just go on whatnot

and sell it virtual garage sale every

day. But the missing component in so

many people's game is tenacity,

is consistency,

is

just calming things down and putting in

the work. People have become addicted.

Addicted. The great addiction is not

opioids. The great addiction is

getting affirmation for their [ __ ]

We become addicted to somebody saying,

"You're right. They suck." And they

become your parents, your your partner,

your boss,

politicians,

the world. We've become addicted. My

friends, this is not about generational

warfare. This is about pop culture and

human societal norms. People didn't

complain like this in ' 87.

So, we've become completely completely

completely

foreign and yucked to being accountable.

And so,

I don't [ __ ] know. I'm just out here

trying to [ __ ] put out content that

brings people value because that's how

you actually stand out. Think about what

he said. following trends. Like people

literally think like, "Oh, if everyone's

doing this trend, I'll do it and the

trend will get me there." Oh, big

winner. Classic Toys 117. Classic Toys

117 with a monster win. Classic Toys,

tell us all about yourself. Um, you

know, so

how about how about doing something

meaningful?

Like think about think about just a

sentence. Hey, I can't break out and get

followers cuz I'm following the trends

like everyone else. Like that by just

like just separate yourself and just to

go to a zen place of simplicity right

now and think about how obvious that is

that that's not going to work.

How about trying to provide [ __ ]

value? And that value comes in a lot of

shapes and sizes. For example, value is

comedy, right? When we laugh, we escape

the things we're worried about. So no

[ __ ] comedians are popping off. Uh,

beauty is valuable. Like, there's a

reason very attractive pe males and

females get followers. Like, beauty

brings people value, right? But that's

[ __ ] like luck of the DNA draw or

like, you know, you're not ugly. You

just aren't you're just poor, right?

Like some people, we live in a world now

where people spend real money on looking

different like that. Fine. But everybody

has the ability to bring value. People

know [ __ ] People know like everything

about Beanie Babies. You could start a

Beanie Babies channel. People know

everything about MMA. Like my son, by

the way, his knowledge of UFC is so deep

at this point. If his mom and I allowed

him to be a public figure, like he could

crush like deep cut UFC. Like he'll talk

about the 19th ranked middleweight like

nobody's business. He knows his [ __ ]

That's valuable for, by the way, he's

valuable to me because I want to get my

UFC game up. We're in the business. He

knows more about UFC than AJ and I. And

we're in the representing MMA fighters

business. That's his knowledge base. He

has a lot of sports knowledge base. I I

know a lot about business and marketing

and I've been an old soul my whole life.

So I can speak about old soul [ __ ]

So that's it, man.

That's all I got. How do you stand out?

How about giving a [ __ ] about the

audience which you're asking for? People

are literally asking for people to make

them famous and make money on their back

of their attention. It is give, give,

give, and then ask. It's not give, give,

give, and then take.

And, and Mike says people are lame. I

disagree with Mike Cohen. People aren't

lame. People are confused.

People have been misparented in the last

40 years. People have

really leaned into insecurities versus

confidence. People have leaned into

materialistic

status versus thoughtful, soulful,

human, deep connection [ __ ] People got

fancy. People

People are hurting and the only person

they can blame is themselves. I'm

hurting and I don't blame anyone else is

the road to recovery. I'm hurting and

it's these people's faults is the way to

dig your [ __ ] hole deeper. That's

real [ __ ] My question is about Tik Tok

live selling and AI kind of in the same

thing. So we um have a small black Angus

beef company business here in Texas. Um

so it's all family run. So you know the

struggles of trying to run multiple hat

I have multiple hats. Um lots of things

to do. Anyway, I'm trying to decide

whether Tik Tok live selling is worth

Yes. Like do I need to put extra time

into it?

>> Yes.

>> How how much time? as much as humanly

possible. I'll tell you why.

Two things will happen. One,

what why Tik Tok is better even than

whatn not is when you're live, it's

going into random people's feeds

and there are hundreds of millions of

people on Coffee with Raj. Thank you so

much for the push. Um, there are

hundreds of millions of people on TikTok

and you're going to randomly show up.

Plus, if you put Here's the problem with

putting little effort, right? Like 30

minutes. Because I I'm empathetic. You

got a lot going on, Payton. But listen

to me. If you don't do it, you'll always

wonder, could it work if I put a lot of

effort into it? So, I'm a big fan of

putting a ton of effort into something

that you kind of intuitively feel might

bring value. And then after three or

four months of going ham, if nothing has

happened, you're like, "Okay, this might

not be working for me." But if you're

only putting 30 minutes every 3 days and

nothing's happening, I know it's in your

mind and everybody else that's

watching's mind of like, well, I'm not

doing what Gary said and going ham, so

maybe it does work. Do you see where I'm

going? So, I'd rather go ham for 150,

200 days and let something else that I

already know what it is sit a little bit

to get to the answer that I'm curious

about.

>> Okay. And then on AI, like I know

obviously that's where everything is

going right now. Um,

>> but let me say let me say something

about that real quick if I may. You're a

young woman so you didn't get to live

through this. But you saying and

everyone saying everything's going AI.

Where do I go with this? Is what people

said in 1993, four, five, and six

saying, I know everything's going

computer and and worldwide web. Where do

I start? And the answer was don't

overthink it because it's so big that

it's just going to become normal. Do you

understand? It's not like you need to

figure like every AI is oxygen. It is

going to impose its will on everything.

For example, the clips we get from this

show that I'm going to put on social.

I'm going to be speaking Spanish because

it's now default in Instagram. I didn't

need to have to go and figure out

language translation. Even though me and

my team were doing that along the way,

I've always said to them, it's going to

happen in platform. And that one really

gave my team, talking broader team, team

Gary Vee, definitely Vayner, I told them

two years ago this was going to happen.

It's now happened. And they're like,

"Okay, Gary knows his [ __ ] Pton, I'm

telling you, like do not worry about

AI." Meaning it's just going to be like

it's going to I'm going to say it this

way. You don't need to come to AI. AI is

coming to you. you're not going to be

able to [ __ ] avoid it. Every

>> So, I don't need to worry about like

trying to find the best AI platform to

use to to help run my social or the

marketing side of it.

>> Correct? Because you're not going to be

able to avoid it. And again, it's still

going to require you thinking like

everyone's got this people either hate

or love AI. And the people that love it

sometimes come from, oh, AI is going to

do my marketing for me. Awesome. That's

not how it's going to work.

You still have to have something to put

into it.

>> You're going to have to have ideas.

You're going to have to have effort. If

just think about it logically, if AI did

everything for everyone, then it

wouldn't work for anyone cuz everyone

would have the same thing.

>> Yep.

>> Right.

>> I agree.

>> So, every single person that ss Angus

beef has the same tools as you and

everyone's doing the same [ __ ] What the

[ __ ] do we have? What we have is our

uniqueness. Your tattoo on your left

shoulder is potentially why you would

sell Angus beef. That is real life. Do

you know that?

>> Yes.

>> I'm not making a joke. I'm saying the

uniqueness and individuality that we

have as human beings, our own ideas, our

own uniquenesses. You know, like like

literally there's a woman out there who

would see you in a piece of content and

say, "This is a badass [ __ ] like me

because we both believe in tattoos on

our shoulders. I'd rather buy my [ __ ]

beef from her than someone else." That's

how this [ __ ] actually works.

What's your brand?

>> Like

>> what's the company's name?

>> The a brand's name is Gabriel Premium

Beef.

>> Gabriel like how do people find it?

>> Is it Gab Gabriel Premium Beef or did

you go with a shorter name? Please God.

>> No, no, I know. No. I came into this, my

grandfather owned it before me and he's

Well, I don't own it, but he still owns

it. I took over the marketing about a

year into it, so all this stuff was kind

of set up already. Um, and I just like

took it. So, no, it's Gabriel Gabriel

Premiumbbeef.com.

So, yes, it's a long one, but they do

find us. We found we've had really good

success on Tik Tok.

>> Um,

>> wait, wait, wait, wait, wait. So, if

you've had really good success on Tik

Tok,

>> have you Yeah, you know, you're about

question. It's already loaded.

>> Correct. This is You're walking into a

buzzsaw. I do not want to be everyone's

affirmation human. You This is what all

of you know. All of you know the answers

to these questions. The answer is more.

>> Just more.

>> Can I ask a personal question?

>> Yeah.

>> Do you work out?

>> I do.

>> Great. Do you understand that that's

benefiting you?

>> Do you understand that if you ate like

[ __ ] and didn't work out that you would

not be in the same shape that you're in?

>> 100%.

>> That is this game.

Like you got to do more. What's nice

about social media that's hard about

working out is like at some level no

matter how [ __ ] strong your muscles

are. Everyone has their ceiling. Like

Train's a big [ __ ] dude. Like you

know his his chest is looking pretty

good to me through that. You I haven't

really looked at his I'm going to make

him take his shirt off soon. But like

right now I still don't know where it's

at. But like even if he can do more than

I can do on bench, he's gonna hit his

limit, right?

Mhm.

>> The limits on social creative is much

higher than they are on working out.

Like you have so much more room to go.

And if you've hit some success on Tik

Tok, I need you to triple down.

>> Just keep going. So, and like whatnot.

So, the problem is like and and it's

live so it's better than like the Tik

Tok shop cuz I can't put like our meat

on the shop, you know? Um

>> why

>> same like they don't take raw meat. they

won't accept it yet.

>> Yes. Yeah, I know. I'm waiting for the

day that they do. Um, what not? Like, is

that an avenue I need to take as well or

>> maybe the problem with whatnot is I

brought all the people into this room?

What's great about Tik Tok is Tik Tok

gives you audience. Whatnot doesn't have

that level of audience and the algorithm

doesn't work the same way. Got it?

>> That's why it's both. But you may want

to do a little something here because

even 20 30 40 people, the lack of

friction and the ease of buying the meat

is worth it,

>> you know. Okay.

>> Um, user 8234958.

The reason you can't contact Tik Tok

about it, they have terms of like

there's no like Johnny Tik Tok, yo

Johnny Tik Tok, the meat, can you put it

on there? It doesn't work like that.

They're a [ __ ] massive tried a

million different ways.

>> It's not going to happen. and they have

master terms of services and they have

reasons for that,

>> you know, because you know, produce has

different laws and different issues and,

you know, there's things like that. So,

all right. Anyway, see you.

>> Bye. Thank you.

>> You're welcome.

>> Okay. Cody asks, "I'm 39 and I lost

everything in 2021. I'm trying to

restart my life, but I've struggled at

every job I've had since then. Looking

for my fifth now. I can't seem to shut

the voice up in my head telling me I'm

not worth it. Do you have any advice?"

>> You're definitely worth it. Um, but if

you're on your fifth job, you're doing

something wrong. Let's just be

incredibly transparent. You're not being

accountable. What could happen is you

lost everything and you're shook. You

know, a lot of people, and this is going

to make sense. I'm curious how my crew

here behind the camera is going to act.

When [ __ ] hits the fan, it really does

expose where your soul is sitting. Like

one of the great things that I thank God

for every day is that I really feel like

I'm at my best when [ __ ] is bad because

I'm very simple. I'm grounded. I know

who I am. I was parented well. My

foundation is strong. I think for a lot

of people when [ __ ] hits the fan,

they're at their worst. And that might

be happening to this. Who is this again?

>> Cody.

>> Cody. And it's okay, Cody. I don't, by

the way, I don't look down on people who

are at their worst when shit's bad. I'm

empathetic. So, you're definitely worth

it. But what I would do, and this is

going to work, what I would do is reach

out to the people that fired you

tomorrow and and ask them nicely because

this would be a nice gesture on their

part

to give you 5 to 10 minutes and tell you

why you got fired and take notes and be

humble and own it and then read it and

then address it. like you have to make

changes. Something's not working. And

I'm going to go with my intuition that

four companies in a row aren't wrong.

I just that's just where I'm at. But

you're definitely worth it. You're just

in a rut.

>> So, I used to love the uh kind of random

I used to love the segment that you did

called overrated, underrated, and I was

wondering if I could throw a couple

random topics at you for fun.

>> That's really fun. Let's do that. Yeah.

By the way, something I'm So, I'm going

full pledge, Gary. I I I'm sure not lost

on you since you brought that up and not

lost on probably a lot of people here is

for the last three four years I've been

much more Gary Vaynerchuk the CEO of

Vayner X and V friends and Vayner Sports

and Vayner Watt and all the Vayers. Um

but starting in October, November and

definitely in 2026 I'm coming back. This

is why I've been doing T- more. I'm I'm

going to be streaming more. I'm

contemplating this late night version of

this show called Winding Down with Gary

Vee with a glass of wine. I'm gonna be

vlogging a lot more IRL streaming. So

like literally when I'm traveling to a

keynote in Dallas, Danny or Train or

somebody else is literally backpack. I'm

we're live on Twitch or like kick like

I'm really going there. So I'm excited

about it. Anyway, nonetheless, oh we

have a winner. Hold on, buddy. Uh

treasure scoot. What was that? The sign

pack. Treasure scoot. I will let him

talk.

All right. So I'm ready for overrated,

underrated. I'm actually thinking about

bringing it back is where I was going

with that long-winded thing. So, let's

rock and roll. Fire away.

>> All right, let's do it. All right.

Number one, being the face of your

business.

>> Underrated, and I'll tell you why. A lot

of people should not be the face of

their business because they're

introverted. They don't want the

attention. They're uncomfortable with

it. And that is wonderful. I do not

believe that most people should. I don't

think you have to. There are much big I

I'm the face of my businesses. I do very

well. There are people that have much

bigger businesses than me that you've

never seen or heard of. So it is not

required. On the flip side in the

post205

world, it has become another moat,

another differentiator,

another nonre replaceable, replicatable

advantage for someone who can do that.

So it is underrated especially because

you can build your face for free on

social media.

>> 100%. These are going to be super random

by the way.

>> I like random. Uh, Post Malone.

>> I think Post Malone is underrated. Um,

uh, I believe that Post Malone is

incredibly intuitive as an entrepreneur.

Um, I I don't even want to speak to his

music because I don't like talking about

[ __ ] I don't know. I haven't consumed it

deep enough to have an opinion, but I

like the way Post moves when no one's

watching. I live a life where I'm able

to be in rooms and I I see incredible

humility at this point of his career.

Maybe he always wasn't like that. Maybe

he was, I don't know, but I like the

people he surrounds himself with. I

think he's entrepreneurial. I've seen

him interact with brands that we work

with. And I feel like he's professional.

I think he's got good intent to those

partnerships.

And

without knowing him, because he could be

a very bad guy or a very great guy or

better than I think, without actually

knowing the human, my hot take is

underrated.

>> I could see him doing the Super Bowl

halftime show at some point, too.

>> I think that's right. He's he's the kind

of artist that's one contemporary hit

away from being next level, right? He

could do a collab with some like a K-pop

or, you know, you know, a riot, like

he's just one song away from being the

most listened to artist in the world.

He's already at that level and so that's

interesting.

>> Yep. Uh, next one. Brands doing social

in-house.

>> I have a very real take on this. I think

it's very overrated.

Vayner Vayner Media's biggest growth in

the last 13 months is to be is been

going into Fortune 500 companies and

replacing the in-house team in-house

teams for Fortune 500 let for Fortune

5000 companies overrated for small

startups who know social media

underrated right small startups should

not be hiring agencies like mine big

companies should not be building

in-house agencies because they don't

know what the if you don't know how to

grade the homework how do you know if

the homework's good the only reason

inhouse House agencies have been built

in Fortune 500 companies is they became

cost-savings centers because TV agencies

like Droga 5, Widen and Kendy, 72 and

Sunny, they they claimed to be able to

do what Vayner Media does. They charged

a lot of money for it and they sucked at

it which made brands go wait a minute

this blows. Let's bring it in-house. The

problem is in-house teams are also not

good at it. And so I think it's an

overrated move. I mean, it's been

stunning to see the quality of the

in-house work of the last 50 companies

we've audited. And and that doesn't mean

the players are bad. By the way, I want

to make this very like, if you're a

person that works inhouse at an as a

brand, doesn't mean you're bad. The

system's bad. And so, and those players

can't change the system. So, companies

need to be accountable for how they're

putting their in-house team. For

example, most companies put their

in-house team on a KPI against followers

at a time where followers are declining

in value and its views achieved. You

know, like we just have to be smarter,

more strategic.

>> Very true. Yeah. We have a I actually

own a social agency in Tampa called

Brick Media and we work with like a lot

smaller companies. Like I'd say 1 to 10

million in revenue is probably the the

range of clients that we work with and

our services are usually like 3 to 5K a

month kind of thing.

>> Love it. And I'm just it's always just

interesting how certain brands we work

with, it makes a lot of sense for them

to hire us, but then other brands, it's

almost like I want them to do it in

house.

>> First of all, I really like your temper,

but can I give you a great piece of

advice as someone who's played the game

you're playing?

>> Mhm. Even when you're desperate for

money, if you can tell the in-house team

is going to be good enough, and even if

they hire you because you like did a

great sales job, if you know they're

going to fire you in six months because

you can't bring them enough value

against what they already have,

>> tell them that truth

>> 100%. And even with the followers thing,

you were saying like we straight up tell

people.

>> Yeah. Go ahead. Go ahead.

>> Go ahead. I'm sorry.

>> Oh. Oh, you're good. I was just saying

in the even in the sales process, if I

can tell that somebody is just all about

the follower count and even if we try to

explain that, you know, reach and

engagement are kind of the main things

to look at nowadays because it

encompasses followers, non-followers. If

I can tell that they're just kind of not

getting it, we don't even want to take

those kind of clients on cuz it's just

fighting an uphill battle from day one.

>> Yeah, convincing is a terrible business

model for service providers.

>> I'm a college student, but I often get

the sense that I'm wasting my time in

class. I want to create something

meaningful, but I sometimes do feel

inspired to be a classic student. What

would you do in that position?

>> Probably not overanalyze it. It doesn't

sound like this person's really

struggling. They're probably starting to

grow up a little bit and realize, oh,

wait a minute. You know what I've been

taught and structured to believe, which

is be a good student at all costs. She's

probably or he is she right?

>> I'm not sure. Valins.

>> Valins. Okay. They're they're probably,

you know, struggling like with a very

harsh reality that a lot of career

students face, which is at some level

you start to realize, wait a minute, the

real world doesn't really map to how I

figured out the school system. And if

they're trying to do something

meaningful, you're not doing that in the

classroom. I promise you, nothing

meaningful is happening in the

classroom. You're learning good skills.

You're learning inner people skills.

You're learning how to reverse engineer

a system. Um, you know, I have a lot of

feelings and very substantial, you know,

opinions that people are like, "But

Gary, education, I mean, like education

is remarkably free on the internet." And

I think the biggest and best educational

systems that charge money to kids are

struggling to keep up with it. I go to

some of the best, for example, my world

comms and marketing. I go to some of the

best comms and marketing schools in the

in the world. Their classrooms are, let

me say this politely, a [ __ ] joke.

There are literally kids in the top

communication schools in the country

right now being taught how to write a

press release or like basic like here's

Twitter. Have you heard of it? It's like

[ __ ] asinine. So, you know, I think I

think there's a lot to that question.

Here's what I would say to everybody

who's sitting in university or college

right now and questioning the ROI. If

you're if you're not going into debt,

your parents are paying for it, you're a

great athlete and you got a scholarship,

some other reason you're not paying for

it, well then enjoy your last real

vacation

cuz keg stands and hooking up and

playing video games all day and like is

fun, you know, in your early 20s, late

teens. Um, but if you're trying to do

something meaningful, it's going to

happen in real life.

>> Are blogs and email newsletters still

in? I I recently unsubscribe from

someone because I got sick of the daily

lengthy content. Who has time to read

that every day?

>> A lot of people do. A lot of people do.

In fact, I would say the written long

form is redot. It's called Beehive. It's

called It's called Substack. Uh I I

think long form written content is

massively hot. I'm obsessed what's going

on with those platforms. And so yes, it

just seems like they were not getting

value from that email anymore. In fact,

my email needs to be better. I like

that's a big agenda in Gary Vee 5.0,

which is what I'm calling November 14th

on because I turned 50, you know, 5.0.

Pretty cool. Blah blah blah. You like

that? Um we're going to be very serious

about Substack Beehive. uh the email

newsletter. I'm going to I I feel like

on my text service, I'm replying to a

lot of people, but everything I'm

posting out is like come and see this,

come and see this. I want to do more

value there. It's value, value, value.

That email no longer provided value for

that person. That doesn't mean the

medium is dead. In fact, the medium is

hotter than ever. Hotter than ever.

[Music]

Key Vocabulary

Vocabulary	Meanings
business /ˈbɪznəs/ A2	noun - commercial activity or enterprise
content /kənˈtent/ A2	noun - material in a story, show, or video
people /ˈpiːpəl/ A1	noun - plural of person; human beings in general
social /ˈsoʊʃəl/ A2	adjective - relating to society or living with others
media /ˈmiːdiə/ A2	noun - means of mass communication
effort /ˈɛfərt/ A2	noun - physical or mental energy put into doing something
value /ˈvælju/ A2	noun - the importance, worth, or usefulness of something verb - to consider something important or worthwhile
audience /ˈɔːdiəns/ B1	noun - a group of people who watch or listen to something
platform /ˈplætfɔːrm/ B2	noun - a digital system or website for online interaction
algorithm /ˈælgərɪðəm/ C1	noun - a process or set of rules followed by a computer
share /ʃɛr/ A1	verb - to give part of something to another person
create /kriˈeɪt/ A2	verb - to make or produce something new
grow /groʊ/ A1	verb - to become larger or develop
live /laɪv/ A1	adjective - happening or broadcasted right now verb - to be alive or reside somewhere
AI /eɪ aɪ/ B2	noun - Artificial Intelligence, technology simulating human intelligence
avoid /əˈvɔɪd/ A2	verb - to keep away from or prevent something
believe /bɪˈliːv/ A1	verb - to think or accept that something is true
understand /ˌʌndərˈstænd/ A1	verb - to know and comprehend the meaning of something
complain /kəmˈpleɪn/ B1	verb - to express dissatisfaction or annoyance