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How did your Wharton and BCG experience 00:00
shape your creator mindset? How do you 00:02
source content ideas and do you ever run 00:04
out of ideas? What is the number one 00:06
thing that I think about when choosing a 00:08
partner? Do you ever feel anxious or 00:10
worried about the future? Are you 00:12
single? You know what? I'm just going to 00:14
finally spill the tea. Hello, this is 00:16
Taylor. Welcome to my semianual spicy 00:19
Q&A where I answer your spiciest 00:22
questions. And today I am actually 00:24
spilling more tea than I ever have 00:26
before. Let's jump right in. All right, 00:28
first question. I have to address it 00:30
because without fail, every time that I 00:32
put up one of my Q&A question boxes, so 00:34
many of you guys ask, do you ever miss 00:38
consulting or corporate life? And more 00:40
pointedly, how did your Wharton and BCG 00:41
experience shape your creator mindset? 00:44
And I like that question a lot. If 00:47
you've been around a while, you're 00:48
probably tired of hearing me talk about 00:49
this. I'm tired of hearing me talk about 00:51
this. But with each year that passes, 00:53
each 6 months that pass, I definitely do 00:55
get more perspective on this topic. So 00:58
figured I'd share. The short answer to 01:00
this question at its face value is that 01:03
there is next to nothing that I actually 01:05
miss about consulting in the corporate 01:08
life. However, where that part of my 01:10
life is still very relevant is that my 01:12
experience in consulting and my finance 01:15
internships and my Wharton background, 01:18
it all heavily influences how I run my 01:20
business today. Not necessarily the 01:23
things that I learned on the job, but 01:24
just the way that my brain works. From 01:26
how I think to structure my videos to my 01:28
growth strategy to how I approach brand 01:30
partnerships, the business part of me 01:32
bleeds into everything that I do as a 01:35
creator. It's why I still mention my 01:37
corporate background and my education 01:40
when taking people through my journey 01:42
because it definitely shines a light on 01:44
a very fundamental piece of how I 01:45
operate. And it's kind of a shorthand 01:47
way to make that point. And the business 01:49
part of my job is a huge reason why I 01:50
love it so much. I actually think I'm 01:53
very very fortunately positioned to love 01:55
the business aspect of it because I know 01:57
a lot of people who say, you know, once 01:59
your hobby becomes your job, it no 02:00
longer becomes fun. Complete opposite 02:02
for me. Figuring out how to grow my 02:04
hobby into a multi6figure business has 02:06
been the single most rewarding thing of 02:09
my 27 years. So, no, I don't miss 02:11
consulting in the slightest, but the 02:14
part of me that once thought that that 02:16
profession would be a good one for me is 02:18
still alive and well. It just has to be 02:20
from an entrepreneurial angle rather 02:22
than a corporate angle. Okay, let's do a 02:23
little bit of a lighter one to cleanse 02:25
the palette, shall we? What do you like 02:27
to eat for breakfast if you eat in the 02:28
morning? You know, I'm actually thrilled 02:30
to be talking about this because I have 02:32
made two sciencebacked changes in the 02:34
recent past that have made such a big 02:37
difference for me. Maybe it'll help you 02:40
guys, too. So, maybe this isn't such a 02:42
light question after all. But first 02:43
change that I made, I used to do the 02:46
whole overnight oats thing for 02:48
breakfast, but after a while, I realized 02:49
it just wasn't keeping me as full as I 02:52
was expecting it to. And then I realized 02:54
even though yes, it has some protein in 02:56
it from the a little bit of Greek yogurt 02:58
or if I put milk in it, it is very carb 03:00
focused. Now I'm not anti-arb at all and 03:03
those are healthy carbs. They're 03:06
complex. There's some fiber in there. 03:07
But it just wasn't very satiating to me 03:09
compared to now the change that I've 03:12
made is to focus on an extremely 03:13
proteinrich breakfast. And it also 03:16
includes some healthy fats and a bit of 03:18
carb from some fresh cut fruit. And this 03:19
really has made a huge difference. I 03:21
stay fuller for longer. My energ is 03:24
better. It te's up my workouts really 03:26
well. And then I don't have to disrupt 03:28
my workflow to tend to the grumbling 03:31
tummy. That's the worst. And then I save 03:33
the heavier carb profile for dinner 03:35
later on. So what do I do now? I had it 03:37
just a couple hours ago. I do a big bowl 03:39
of 0% fat, no sugar Greek yogurt. I 03:41
drizzle some peanut butter on top and 03:44
some sliced raw almonds for some healthy 03:46
fats. Then I do a bit of fresh cut fruit 03:49
on top. whatever's in season or whatever 03:51
is reasonably priced at Trader Joe's. 03:53
So, this morning it was raspberries and 03:55
strawberries. And then I add some chia 03:56
seeds that I pre-oak. That adds a lot of 03:57
fiber and makes it even more filling. 04:00
Again, just a lot more satiating. Don't 04:02
have to disrupt the workflow to eat like 04:04
an hour later. It's great. Okay, second 04:05
change that I've made. I used to 04:07
unintentionally intermittent fast. I 04:10
would just have my black coffee in the 04:12
morning, which would kind of blunt my 04:13
appetite and then I just wouldn't eat 04:15
until like 11 or 12. But after learning 04:16
more about my body, I now know that our 04:18
cortisol peaks about 30 minutes after 04:22
waking up. And since cortisol is often 04:24
referred to as the stress hormone, that 04:26
might sound like a bad thing. It's 04:28
actually not. It's just our body trying 04:29
to help us feel more awake and energized 04:31
as we wake up in the morning. It's 04:33
literally called our cortisol awakening 04:34
response. And fasting can keep this 04:36
higher level of cortisol elevated for 04:38
longer, which does have some benefits. 04:41
It can help to sharpen your focus and 04:43
feel like you have some mental clarity. 04:45
I know cuz I used to do it. I know the 04:46
benefits of fasting too. But for women 04:48
especially, this higher level of 04:50
cortisol and keeping it elevated for 04:53
longer can mess with our blood sugar, 04:55
with our hormone balance. It can mess 04:56
with our energy, especially during the 04:58
ludal phase of our cycles where we're 05:01
just more susceptible to these negative 05:03
downsides. Negative, that's a double 05:05
negative to these downsides. Generally, 05:07
men are more metabolically forgiving 05:09
when it comes to fasting and actually 05:11
see more of those benefits. But I've 05:13
learned that as a woman, I can really 05:14
benefit from eating a proteinrich 05:16
breakfast within 60 to 90 minutes of 05:18
waking up. This is a very boiled down 05:21
version of all the research I've done on 05:23
this topic. But that's what I do pretty 05:25
much every single day, and I feel 05:26
amazing, more energized, and healthier 05:28
than ever. So, it's worked for me. 05:31
Moving on to a highly requested, asked 05:32
theme, relationship stuff. Now, if 05:36
you've been around, you also know that I 05:38
keep this part of my life pretty much 05:39
completely private. Every now and then 05:42
I'll make like a funny nod to it. But 05:43
you know what? I'm kind of ready to 05:45
spill the tea a little bit because 05:47
relationship stuff and thinking about 05:48
how to make things work with a partner 05:51
is a huge part of my life. It's 05:53
something I think a lot about and I kind 05:55
of like the idea of talking about it a 05:57
little bit more freely while still 05:59
keeping, you know, the private details 06:01
of my love life private. So yes, I am in 06:03
a relationship. 06:07
Wow. So many questions around marriage, 06:08
kids, how I manage the relationship 06:10
among other aspects of my life. Yes, 06:13
marriage, yes, kids. When? No time soon. 06:14
But I love this one and would love to 06:17
speak to it. What is the number one 06:18
thing that you think about when choosing 06:20
a partner? The truth is, it's hard to 06:22
rank certain things because there are 06:23
just a handful of non-negotiables where 06:25
you can't have one without the other, 06:27
even if one of them seems more 06:29
important. But I can rattle off a couple 06:31
things that I have found to be essential 06:32
for a healthy relationship. First thing 06:35
is conflict resolution skills slashgood 06:37
communication. You know, if there's an 06:40
issue, do you feel comfortable going to 06:42
your partner to talk about it in a 06:44
levelheaded way and without the fear of 06:46
feeling judged? And this is a two-way 06:48
street, by the way. So, so important. 06:50
You I don't mean that you can just go to 06:51
your partner, point all the blame on 06:53
them in an aggressive tone, and expect 06:55
to have like a positive response. It's 06:56
more about focusing on problem solving 06:58
together. So approaching a conversation 07:00
like, "Hey, I felt this way when X 07:03
happened. I think the reasons I was 07:05
feeling that way were because of Y and Z 07:07
reasons, but would love to hear your 07:09
thoughts and work through this 07:11
together." That might sound weirdly 07:12
corporate or unrealistic or not really 07:14
human, but that is literally how my 07:16
partner and I approach things. Again, 07:18
the whole point is that you're on the 07:20
same team, ideally working towards the 07:21
same goal. And if you don't feel that 07:23
way, then it's just going to be a huge 07:26
uphill battle. Now, it is very worth 07:27
mentioning that this kind of 07:29
communication takes practice. That is 07:31
not how I was approaching things in my 07:33
relationship when I was 21 years old. 07:35
This takes reps. It takes a partner who 07:36
is also willing and wanting to 07:39
communicate in this way. And it just 07:41
takes some good old-fashioned emotional 07:43
maturity that kind of comes with age. 07:45
I'm 27. I know saying like comes with 07:47
age is ridiculous, but I am 1,000% leaps 07:48
and bounds better now with this kind of 07:52
thing than I was at 21. and I'm sure 07:55
I'll be leaps and bounds better at 35 07:58
than I am now. Second really important 07:59
thing that came to mind for me is, do 08:01
you feel like the best version of 08:03
yourself around your partner? So, you 08:05
can ask yourself questions like, do they 08:07
push you to be better in a loving and 08:09
supportive way? Do you feel like you can 08:11
be yourself around them without feeling 08:13
judged? Do you feel very supported in 08:14
your dreams and ambitions? And do they 08:17
have qualities that you really admire 08:19
that you would want to emulate yourself? 08:21
I know those might seem like general 08:23
questions, but I do think they all tie 08:24
back to is being with your partner 08:26
making you the best version of yourself. 08:29
The type of thing where the whole of you 08:31
two together is greater than the sum of 08:33
your parts type of thing. You know what 08:35
I mean? I could talk for hours about 08:37
relationship things and other things 08:39
that I think are so so important, but I 08:40
will leave you with those and let me 08:42
know if you want me to expound in 08:43
another video. Okay, next. After years 08:45
of creating content, do you ever run out 08:47
of ideas? And then from a new creator 08:49
friend of mine, Sammy, who I was at a 08:52
dinner with recently, she asked, "How do 08:53
you source content ideas for YouTube?" 08:55
So to address the first one, I do not 08:57
run out of ideas. My bottleneck has and 08:59
I think always will be the actual 09:02
production of my videos. I will have a 09:04
list of a 100 different video ideas at 09:05
any given time. Like there are so many 09:07
things that I want to make, but I try to 09:10
balance three things. And hopefully this 09:12
is helpful for creators or aspiring 09:14
creators. I try to balance videos that I 09:15
want to make. So we can call those 09:17
passion videos. videos that perform 09:19
well. I call those wheelhouse videos. 09:21
And then experimental videos. So maybe 09:23
things that I want to make or find 09:26
interesting, but it is the first of its 09:27
kind on my channel or I don't know if 09:29
it's going to perform well. I don't have 09:31
the proof of concept yet. So for 09:32
example, once upon a time, some business 09:34
journalism videos that was a very 09:36
experimental video on my channel. Now 09:38
I've made a few, they've performed well, 09:39
and so they've kind of graduated almost 09:41
to the wheelhouse, which is really, 09:43
really cool. But unless you take those 09:44
swings every now and then on the 09:46
experimental side of things, I think 09:47
that channels just get really stale, 09:49
repetitive, and so it's kind of a 09:51
delicate balancing act between these 09:52
three things. But usually I plan out a 09:54
couple videos in advance and then pivot 09:56
by the end of that based on how recent 09:58
ones have performed. And then how I 10:00
source content ideas, it comes from a 10:02
combination of two main things. One, my 10:04
interests. So for example, I really, 10:07
really enjoy learning a company's 10:09
business model in my free time. I love 10:11
watching business journalism videos on 10:13
YouTube and so I thought, hey, maybe 10:15
I'll make one. See what happens. More to 10:17
come. And then two, what performs well. 10:20
This is my business. It's my livelihood. 10:22
And so I need and want to make videos 10:24
that you guys want to click on. So I do 10:27
a ton of market research on other 10:29
channels. Look at what videos have been 10:31
performing unusually well. What are 10:33
people saying in the comments? What are 10:35
their questions? What videos of mine are 10:36
performing especially well? What are my 10:39
analytics showing me? Are new viewers 10:40
flocking to this particular video of 10:42
mine and why? There is so much that goes 10:44
into it. But the bottom line is that I 10:46
source my content ideas via a 10:48
combination of my interests and what 10:51
seems to resonate with my audience. 10:53
Okay, a question from a friend of mine 10:54
who is just so awesome and talented, 10:56
Josh Kaplan. He asked me, "What is the 10:58
best and worst advice that you've ever 11:00
received?" The irony that he is the one 11:02
asking me this because he is the one who 11:04
gave me the best advice I've ever 11:06
received in recent memory. So, mini 11:08
story time. At the beginning of this 11:10
year, I was chatting with Josh, who is 11:12
just really, really smart business and 11:15
content strategist. I was telling him 11:17
all of my grand plans for the year and 11:19
the new revenue streams and products and 11:21
projects that I wanted to start. And he 11:23
responded kind of the opposite to what 11:25
you would expect most people to say. 11:28
Most people, I think, would say, "Oh, 11:30
hell yeah. Growing the business, fired 11:31
up. Let's freaking go." Josh said, "You 11:34
want to do all that this year?" Followed 11:37
by a discussion around how making good 11:40
videos and my channel is my biggest 11:43
passion, my favorite thing to do, and my 11:46
number one goal is to grow it. So, this 11:48
single conversation that I had at the 11:50
beginning of this year really helped me 11:52
laser focus in on the real goals that I 11:54
want to achieve and subsequently the 11:57
systems that I need to put in place to 11:59
get there. So, fast forward six months. 12:01
I have hired two amazing editors to help 12:03
take some of the most timeconsuming part 12:06
of the video making process off my 12:08
shoulders. I now post more videos than 12:10
ever before. I like to think they're 12:12
getting better and better even though I 12:14
have a long way to go. And those other 12:15
opportunities and projects that I was 12:17
initially talking to Josh about, they'll 12:19
still be there. I do still want to do 12:21
them. But for now, I'm keeping my main 12:22
thing my main thing and no longer 12:25
letting the fact that I am slash was a 12:27
onewoman show get in the way of 12:30
achieving my goals. As for the worst 12:32
advice I've ever received, I was really 12:34
thinking about it. It's hard to think of 12:35
a good one because I like to think that 12:37
I don't follow that advice or at least 12:38
like tune it out. But some things that 12:40
come to mind are just like sayings that 12:42
are really just kind of widely thrown 12:44
around. Like good things come to those 12:46
who wait. I get it. I agree that 12:47
patience is a virtue in a lot of facets 12:49
of life, but by and large I'm just very 12:51
very actionoriented. No one is going to 12:54
hand you the job that you want, the 12:56
promotion you want, the side hustle that 12:57
you want to start. You can't just sit 12:59
around and, you know, wait idly by for 13:01
that to happen. You got to make it 13:04
happen yourself. I actually really 13:06
really hate when I hear people say, "Oh 13:07
yeah, maybe I'll start that after I 13:09
insert excuse." Of course, there are 13:12
exceptions, but for the most part, take 13:14
action. I did this job while doing a 13:17
demanding corporate job at the same time 13:20
for three years. If I could do it, you 13:22
could do it. Okay, so many New York 13:24
questions. I love it. I love it. I love 13:26
it. Why are you moving apartments? Where 13:28
are you moving? Are you staying in New 13:30
York? Will you go back to California? 13:31
You talk about it so fondly. I'll just 13:33
talk around this and kind of answer most 13:35
of your questions. So, the reason people 13:36
are asking where I'm moving and why is 13:38
because in my last video, which was a 13:40
deep declutter of my New York City 13:42
apartment bedroom upstairs, check it out 13:44
after this video. I mentioned that my 13:46
days in this New York City apartment may 13:47
or may not be numbered. It is true. I 13:49
will be moving in the near future. I'm 13:52
absolutely staying in New York. More 13:54
details to come. But yeah, I'm very sad 13:56
to be leaving this apartment. It is just 13:58
such a unique place in New York. The 14:00
apartment itself and the neighborhood. 14:02
It's really really become home. It's 14:04
been like the best 2 years ever. By the 14:06
time I move out, it'll I'll have been 14:08
here for 2 and 1/2 years. I was at my 14:09
first apartment for 2 years as well. 14:11
Also, while I'm talking about this, some 14:13
people think that I've moved like 10 14:15
times. I think it's because I have done 14:17
real estate tours and just looking at 14:20
those thumbnails, people think those are 14:21
my that's me moving. But yeah, I've only 14:23
had two New York City apartments and I 14:25
know people who move a lot more 14:27
frequently in New York. It's pretty 14:28
common to move a lot here because one, 14:30
the prices just, you know, you might get 14:32
priced out and two, most people don't 14:34
plan to live here forever. And so, it's 14:36
actually a good opportunity. Even though 14:38
the moving day is a huge pain in the 14:39
ass, it's a good way to really really 14:41
get to know different neighborhoods and 14:43
make each one of them home in some way. 14:45
So, moving about every 2 2 and 1/2 years 14:47
has kind of been my sweet spot. But 14:49
anyways, I'm sad to be moving. However, 14:50
I'm also very very excited for change. I 14:53
usually find like new chapters and 14:55
phases of life so so exciting. And my 14:57
two different apartments in New York 15:00
have really really defined phases of my 15:01
life in a cool way. I am stoked to make 15:04
a new neighborhood home. I absolutely 15:06
love the process of trying all the 15:09
coffee shops, the restaurants, getting 15:11
to know my baristas, just calling a new 15:13
place home, I find really, really 15:15
exciting. So, anyways, more details to 15:16
come. What neighborhoods would I 15:18
consider? People asked. Oh, I'll talk 15:19
about it in another video, but I would 15:22
consider so many neighborhoods. And 15:23
then, will I go back to California? 15:24
People ask me this a lot. Yes, I 15:25
maintain, as I've always said, I will 15:27
eventually go back, but my New York 15:29
timeline keeps extending. I absolutely 15:30
love it here. I think it's the best city 15:32
in the world. But yes, California, I I 15:33
think you'll be hardressed to find 15:36
someone who's originally from Southern 15:38
California who doesn't eventually want 15:40
to move back. The quality of life there 15:42
is just so ridiculously high. Like you 15:43
don't live in New York for the quality 15:46
of life. You live here for the 15:47
concentration of interesting, smart, 15:49
driven people. You live here for the 15:52
multitude of things to do. LA just 15:54
doesn't have that same draw. But just 15:56
the weather alone, the pace of life is a 15:59
bit slower. It's a very high quality of 16:01
life and that's what I grew up in and 16:03
that's what I would want to raise my 16:05
kids in when that time comes. So when 16:06
four four years I don't check back in 16:10
then how much delusional optimism does 16:13
one need to chase ambition. I think what 16:16
you're asking is like how much do you 16:18
need to believe in something that hasn't 16:21
really happened yet and especially when 16:23
it's a vision that others can't see in 16:24
order to chase like a big risky goal. 16:27
Honestly kind of a lot. No one 16:29
rationally leaves a stable job or the 16:31
status quo to go pursue something that 16:34
might not work unless some part of you 16:37
is convinced that it will work. It's 16:39
being willing to look a little naive, 16:42
maybe a little crazy in pursuit of this 16:43
thing even when others might judge you 16:46
or think that it's weird. It's happened 16:48
to me. However, along with this healthy 16:49
dose of necessary delusional optimism, I 16:52
do think that it needs to be paired with 16:55
discipline and data over time. Like you 16:57
obviously got to do the work and the 16:59
proof of concept eventually needs to 17:01
develop for this to make sense. But 17:03
there is no doubt that all great 17:05
founders and entrepreneurs have a crazy 17:07
unwavering belief and trust in 17:11
themselves. I definitely do have that. 17:13
But I also have a slightly more 17:15
calculated way of taking risks. Like I 17:17
got the data for this job while I was 17:19
still in my stable one and before I left 17:22
that one. But I still get comments all 17:24
the time actually saying things like, 17:25
you know, this might not last or what if 17:27
it doesn't work? Which I just think is 17:30
the most wet blanket approach to life of 17:32
all time. Like nothing icks me out more 17:35
than just this like status quo 17:37
pessimistic way of looking at things. I 17:39
actually can't stand it. My instinct is 17:41
not what if it doesn't work. It's I 17:43
trust myself to figure it out. Period. 17:46
Which is a nice segue into the next 17:49
question. Do you ever feel anxious or 17:51
worried about the future? The way that I 17:53
feel about the future might be a bit 17:55
counterintuitive to people. Being my own 17:58
boss, not really being sure what path 17:59
lies before me, the pressure of needing 18:01
to pave that path for myself. The 18:04
uncertainty around all that might sound 18:05
very anxietyinducing, but truthfully, 18:08
what I found much more anxietyinducing 18:10
was being on a secure path within a 18:12
system that I didn't enjoy being in. 18:15
Like, okay, cool. I can climb the 18:17
ladder, but to where? And at what cost? 18:19
at the cost of not really sleeping very 18:21
much, not staying healthy, not 18:24
exercising, not seeing my friends, like 18:25
it's crazy. I mean, I did see my 18:28
friends, but on the weekends, like I 18:29
would live for the weekends, you know, 18:31
just not not I couldn't do it. So, even 18:33
though there is so much more uncertainty 18:36
in what I do now, and there's no annual 18:37
review telling me if I'm on track, I am 18:40
in charge of my future. And ultimately, 18:42
like I already said, I have the trust in 18:44
myself to know that I have the skills to 18:46
pivot if for whatever reason things turn 18:48
south. Maybe that's the delusional 18:50
optimism talking, but it hasn't led me 18:52
astray yet. So, also, what's that Albert 18:54
Einstein quote? I never worry about the 18:56
future. It comes soon enough. Beast, 18:59
very important, thoughtprovoking. How 19:02
much watermelon do you eat in a whole 19:04
year? Not as much as I would like. You 19:05
see, in New York, you're always 19:08
schleing. I saw a meme about this and it 19:11
is just so true. It's not like in LA 19:13
where I could drive my car to Trader 19:15
Joe's and then calmly and neatly put my 19:17
my groceries into the trunk of my car 19:20
without breaking a sweat. Nope. All of 19:21
the groceries that I eat here in New 19:24
York were at one point slung over my 19:26
shoulder in my tote bag. So, for obvious 19:28
reasons, a big old watermelon doesn't 19:30
very often find itself in the tote bag. 19:31
I also don't want to use the grocery 19:33
delivery service for this because I want 19:34
to pick my watermelon. I like to give it 19:37
a little slap in the grocery store and 19:38
kind of listen for that resonance. You 19:40
get it? I like this one. Where and how 19:43
do you draw the line about what to not 19:45
share on social media? I think a lot of 19:47
people have the misconception that to be 19:49
a lifestyle vlogger, you have to bear it 19:50
all on the internet. The truth is, you 19:53
really don't. I truthfully just pick and 19:55
choose what I feel comfortable and 19:57
competent enough to talk about, and then 19:59
I go really deep on those topics. And 20:01
then there are other things like my 20:03
relationship where I prefer to keep 20:04
those details private just for myself. 20:06
So I just don't share them. I pick and 20:08
choose accordingly. That might sound 20:10
reductive, but that truly is all there 20:12
really is to it for me. And I don't feel 20:14
the desire to share more intimate, juicy 20:16
details of my life just for clicks. It's 20:18
just it's not my speed. All right, 20:20
another one from one of my friends, 20:22
Alennena. I'm sure a lot of you guys 20:23
know her. Amazing creator, awesome 20:24
person. She's a bust. How do you feel 20:27
about the future of YouTube? 20:29
You know, I am so optimistic about 20:32
YouTube and about the future of the 20:34
creator economy in general. Like the 20:37
market size for it right now is $200 20:39
billion. It's projected to hit $500 20:41
billion by 2027. Crazy. It has outpaced 20:44
all other streaming services. So, it's 20:47
just upward trajectory. And you know, 20:49
the advertising industry as we know it 20:52
has already flipped on its head. These 20:53
companies are realizing the value of 20:56
marketing through creators who already 20:57
have a built-in engaged audience instead 20:59
of running traditional ads as we used to 21:02
know them or like celebrity campaigns. I 21:04
spoke on a panel recently for YouTube 21:06
actually and just all the conversations 21:08
that came out from that panel just 21:10
really really highlighted to me what an 21:13
amazing platform this is. I will glaze 21:15
YouTube all day long especially as an 21:16
avid consumer of long form content. I 21:19
just think it's just a great great place 21:21
to to create videos. Yes, it is true 21:23
that it's becoming more and more 21:25
competitive as more people are becoming 21:27
creators. It can be tough to stand out. 21:29
It is true that you feel like you have 21:31
to kind of play the game and enter this 21:32
hamster wheel of making videos that you 21:34
feel like you can't ever really get off, 21:37
but game's the game. It's a game that 21:39
I'm happy to play. So, I'm very, very 21:41
optimistic about the future of YouTube 21:43
and I'm very happy to be on the 21:44
platform. Okay. What are your musthaves 21:46
for maintaining a healthy lifestyle? I 21:48
hope this isn't a boring answer, but the 21:51
truth is it's really about nailing the 21:52
three fundamentals: sleep, diet, and 21:54
exercise. Usually, if I'm in a bad mood 21:57
or something feels off, it's because I'm 21:59
slacking in one of those three 22:01
departments, which is kind of awesome to 22:02
know that I just need to put more effort 22:04
into one of those to fix most of my 22:06
issues. It's awesome. And they are so 22:08
interrelated as well. It's crazy. So, 22:10
I'll explain what success looks like for 22:12
me within each of those three buckets. 22:14
And then a big change that I'm actually 22:15
planning on making in one of them. So, 22:17
we'll start with sleep. The most simple 22:19
one. I try and get about 8 and 1 half 22:21
hours of sleep every single night. I 22:22
usually get it. It's the biggest perk of 22:25
my job arguably that I can go to bed and 22:26
wake up whenever I want. And yes, 22:29
there's more detail there on my 22:31
nighttime routine and how I like to wind 22:32
down and how I try to make sure I'm 22:34
sleepy by the end of the night. A lot of 22:36
it's related to exercise and diet. But 22:37
yeah, about 8 and 1 half hours of high 22:39
quality sleep. Second is diet. So, when 22:41
I cook for myself, which is almost every 22:43
meal during the week, it's pretty much 22:45
entirely whole, healthy foods, little to 22:47
no added sugar, and no overly processed 22:50
That might sound like a life 22:53
devoid of pleasure. It's not. Those are 22:55
some of the most tasty meals. Seriously, 22:57
that is actually how I feel. Now, do I 23:00
still eat out at New York City 23:02
restaurants and get dessert often? You 23:04
bet your ass I do. But 83% 23:06
of the time, 80% of the time, I am 23:10
eating those whole healthy foods and I 23:12
feel fabulous. And then finally, 23:15
exercise, my favorite one. What success 23:17
looks like for me here is pretty much 23:19
what I'm already doing. Although I will 23:21
I do plan on making a big change. We'll 23:23
go into it. But what I do right now is I 23:25
aim for highintensity exercise about 3 23:27
days a week. And that combines sprint 23:30
running intervals and weightlifting. And 23:33
that is primarily through my workout 23:35
classes. And then one day a week, you 23:37
know, I try and get a run in. It doesn't 23:39
happen every single week. I don't do a 23:41
really long run. I don't do it super 23:43
fast, but you know, it feels good. It's 23:45
more of a social thing. I like to do it 23:47
with another person. And I've come to 23:48
have a lovehate relationship with going 23:50
on runs instead of just a hate 23:51
relationship. So that's good. So that's 23:53
like 4 days a week. But what I think is 23:55
so easy to overlook here is that living 23:57
in New York, you're unintentionally 23:59
pretty active almost all the time. You 24:02
walk a lot. Like I said, you're always 24:04
shleing in New York. So, I'm I'm 24:07
literally rucking with my groceries and 24:09
my Trader Joe's bag every day. I city 24:11
bike almost everywhere. Ebike, but 24:13
still, I'm moving my legs. You're going 24:15
downstairs into the subway station and 24:17
then usually climbing multiple flights 24:19
of stairs to get out. Like, you're just 24:21
always kind of moving your body here 24:23
unintentionally, which is so great for 24:25
so many reasons. But the change that I 24:27
want to make in this bucket is something 24:28
I'm actually really excited about, and 24:30
it is to more formally strength train 24:32
lifting weights. I have gained some good 24:34
muscle just from my workout classes 24:36
alone. But as I've gone so incredibly 24:38
deep down the rabbit hole of the health 24:41
and fitness space and knowing how 24:43
beneficial and important it is to have 24:45
muscle, I want that to be my real focus 24:47
of next year. Now, I am waiting until I 24:50
move because realistically, I need a gym 24:52
to do this. I don't know exactly where 24:54
I'm going to live. So, I don't I don't 24:56
know the gym situation. I might move 24:57
into a building with a gym. That would 24:59
be kind of ideal. But when I do, I plan 25:00
on one taking advantage of that being a 25:02
new chapter of my life and starting new 25:05
habits. And then two, the plan is to 25:06
kind of pair back the high-intensity 25:08
exercise that I do just a little bit to 25:10
like 1 to two days a week and then do 25:12
actual strength training 3 to 4 days a 25:15
week. I can make a whole entire video on 25:16
this topic as a whole, but I think we'll 25:18
move on to our final and arguably most 25:20
important question. Cats. Lots and lots 25:23
of questions about Katz's. So Katz's is 25:26
probably the most famous New York City 25:30
deli. It's iconic and it's crazy that I 25:33
have not been there. Still to this day 25:37
after living in the city for 4 years. I 25:39
originally said that I would go to Cats 25:41
on my 1,000th day of living in the city. 25:43
That day came, I was out of town. I let 25:45
you guys down. I let myself down. So, I 25:48
have changed the goalpost to something 25:51
that I actually will follow. I will go 25:53
to Cats's when I hit 1 million 25:55
subscribers. My 1 million subscriber 25:57
video will be an epic vlog that includes 26:00
me going to Cats Deli. I give you my 26:02
freaking word. It's going to be awesome. 26:05
Will it be in 1 and a half, 2 years? 26:06
Maybe. Help me get there. Subscribe. 26:09
That is the plan. I'm looking forward to 26:12
it. All the more reason to to keep 26:14
pumping. But anyways, so many other 26:16
amazing questions. These are some of 26:18
them that I would love to get to, but I 26:19
try to keep the Q& A's under like 25 26:21
minutes. So, we'll see where this one's 26:23
at. But I'll answer those in the next 26:25
one. Maybe we'll do more frequent than 26:27
semianual cuz these are fun. I think you 26:29
guys like them. I don't know. Let me 26:32
know. Thumbs up. Subscribe. Love you 26:33
very much, Turtle Gang. And until next 26:35
time, turtle out. 26:37
Sweaty. It's being willing. Uh, I almost 26:41
said Willie. 26:44
Willy 26:45
cuz I think just my brain always goes to 26:46
Willie. And that's it. Let's freaking 26:48
go. How's the framing? Does this look 26:51
okay? Y. 26:53
Oh my god, guys. I saw Chapel Ron 26:56
recently in Barcelona. Didn't post about 26:58
it at all, but um the h o t o g o like a 27:00
crowd of 100,000 people doing that. It 27:06
was so cool. It was so cool. Okay. 27:08

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[English]
How did your Wharton and BCG experience
shape your creator mindset? How do you
source content ideas and do you ever run
out of ideas? What is the number one
thing that I think about when choosing a
partner? Do you ever feel anxious or
worried about the future? Are you
single? You know what? I'm just going to
finally spill the tea. Hello, this is
Taylor. Welcome to my semianual spicy
Q&A where I answer your spiciest
questions. And today I am actually
spilling more tea than I ever have
before. Let's jump right in. All right,
first question. I have to address it
because without fail, every time that I
put up one of my Q&A question boxes, so
many of you guys ask, do you ever miss
consulting or corporate life? And more
pointedly, how did your Wharton and BCG
experience shape your creator mindset?
And I like that question a lot. If
you've been around a while, you're
probably tired of hearing me talk about
this. I'm tired of hearing me talk about
this. But with each year that passes,
each 6 months that pass, I definitely do
get more perspective on this topic. So
figured I'd share. The short answer to
this question at its face value is that
there is next to nothing that I actually
miss about consulting in the corporate
life. However, where that part of my
life is still very relevant is that my
experience in consulting and my finance
internships and my Wharton background,
it all heavily influences how I run my
business today. Not necessarily the
things that I learned on the job, but
just the way that my brain works. From
how I think to structure my videos to my
growth strategy to how I approach brand
partnerships, the business part of me
bleeds into everything that I do as a
creator. It's why I still mention my
corporate background and my education
when taking people through my journey
because it definitely shines a light on
a very fundamental piece of how I
operate. And it's kind of a shorthand
way to make that point. And the business
part of my job is a huge reason why I
love it so much. I actually think I'm
very very fortunately positioned to love
the business aspect of it because I know
a lot of people who say, you know, once
your hobby becomes your job, it no
longer becomes fun. Complete opposite
for me. Figuring out how to grow my
hobby into a multi6figure business has
been the single most rewarding thing of
my 27 years. So, no, I don't miss
consulting in the slightest, but the
part of me that once thought that that
profession would be a good one for me is
still alive and well. It just has to be
from an entrepreneurial angle rather
than a corporate angle. Okay, let's do a
little bit of a lighter one to cleanse
the palette, shall we? What do you like
to eat for breakfast if you eat in the
morning? You know, I'm actually thrilled
to be talking about this because I have
made two sciencebacked changes in the
recent past that have made such a big
difference for me. Maybe it'll help you
guys, too. So, maybe this isn't such a
light question after all. But first
change that I made, I used to do the
whole overnight oats thing for
breakfast, but after a while, I realized
it just wasn't keeping me as full as I
was expecting it to. And then I realized
even though yes, it has some protein in
it from the a little bit of Greek yogurt
or if I put milk in it, it is very carb
focused. Now I'm not anti-arb at all and
those are healthy carbs. They're
complex. There's some fiber in there.
But it just wasn't very satiating to me
compared to now the change that I've
made is to focus on an extremely
proteinrich breakfast. And it also
includes some healthy fats and a bit of
carb from some fresh cut fruit. And this
really has made a huge difference. I
stay fuller for longer. My energ is
better. It te's up my workouts really
well. And then I don't have to disrupt
my workflow to tend to the grumbling
tummy. That's the worst. And then I save
the heavier carb profile for dinner
later on. So what do I do now? I had it
just a couple hours ago. I do a big bowl
of 0% fat, no sugar Greek yogurt. I
drizzle some peanut butter on top and
some sliced raw almonds for some healthy
fats. Then I do a bit of fresh cut fruit
on top. whatever's in season or whatever
is reasonably priced at Trader Joe's.
So, this morning it was raspberries and
strawberries. And then I add some chia
seeds that I pre-oak. That adds a lot of
fiber and makes it even more filling.
Again, just a lot more satiating. Don't
have to disrupt the workflow to eat like
an hour later. It's great. Okay, second
change that I've made. I used to
unintentionally intermittent fast. I
would just have my black coffee in the
morning, which would kind of blunt my
appetite and then I just wouldn't eat
until like 11 or 12. But after learning
more about my body, I now know that our
cortisol peaks about 30 minutes after
waking up. And since cortisol is often
referred to as the stress hormone, that
might sound like a bad thing. It's
actually not. It's just our body trying
to help us feel more awake and energized
as we wake up in the morning. It's
literally called our cortisol awakening
response. And fasting can keep this
higher level of cortisol elevated for
longer, which does have some benefits.
It can help to sharpen your focus and
feel like you have some mental clarity.
I know cuz I used to do it. I know the
benefits of fasting too. But for women
especially, this higher level of
cortisol and keeping it elevated for
longer can mess with our blood sugar,
with our hormone balance. It can mess
with our energy, especially during the
ludal phase of our cycles where we're
just more susceptible to these negative
downsides. Negative, that's a double
negative to these downsides. Generally,
men are more metabolically forgiving
when it comes to fasting and actually
see more of those benefits. But I've
learned that as a woman, I can really
benefit from eating a proteinrich
breakfast within 60 to 90 minutes of
waking up. This is a very boiled down
version of all the research I've done on
this topic. But that's what I do pretty
much every single day, and I feel
amazing, more energized, and healthier
than ever. So, it's worked for me.
Moving on to a highly requested, asked
theme, relationship stuff. Now, if
you've been around, you also know that I
keep this part of my life pretty much
completely private. Every now and then
I'll make like a funny nod to it. But
you know what? I'm kind of ready to
spill the tea a little bit because
relationship stuff and thinking about
how to make things work with a partner
is a huge part of my life. It's
something I think a lot about and I kind
of like the idea of talking about it a
little bit more freely while still
keeping, you know, the private details
of my love life private. So yes, I am in
a relationship.
Wow. So many questions around marriage,
kids, how I manage the relationship
among other aspects of my life. Yes,
marriage, yes, kids. When? No time soon.
But I love this one and would love to
speak to it. What is the number one
thing that you think about when choosing
a partner? The truth is, it's hard to
rank certain things because there are
just a handful of non-negotiables where
you can't have one without the other,
even if one of them seems more
important. But I can rattle off a couple
things that I have found to be essential
for a healthy relationship. First thing
is conflict resolution skills slashgood
communication. You know, if there's an
issue, do you feel comfortable going to
your partner to talk about it in a
levelheaded way and without the fear of
feeling judged? And this is a two-way
street, by the way. So, so important.
You I don't mean that you can just go to
your partner, point all the blame on
them in an aggressive tone, and expect
to have like a positive response. It's
more about focusing on problem solving
together. So approaching a conversation
like, "Hey, I felt this way when X
happened. I think the reasons I was
feeling that way were because of Y and Z
reasons, but would love to hear your
thoughts and work through this
together." That might sound weirdly
corporate or unrealistic or not really
human, but that is literally how my
partner and I approach things. Again,
the whole point is that you're on the
same team, ideally working towards the
same goal. And if you don't feel that
way, then it's just going to be a huge
uphill battle. Now, it is very worth
mentioning that this kind of
communication takes practice. That is
not how I was approaching things in my
relationship when I was 21 years old.
This takes reps. It takes a partner who
is also willing and wanting to
communicate in this way. And it just
takes some good old-fashioned emotional
maturity that kind of comes with age.
I'm 27. I know saying like comes with
age is ridiculous, but I am 1,000% leaps
and bounds better now with this kind of
thing than I was at 21. and I'm sure
I'll be leaps and bounds better at 35
than I am now. Second really important
thing that came to mind for me is, do
you feel like the best version of
yourself around your partner? So, you
can ask yourself questions like, do they
push you to be better in a loving and
supportive way? Do you feel like you can
be yourself around them without feeling
judged? Do you feel very supported in
your dreams and ambitions? And do they
have qualities that you really admire
that you would want to emulate yourself?
I know those might seem like general
questions, but I do think they all tie
back to is being with your partner
making you the best version of yourself.
The type of thing where the whole of you
two together is greater than the sum of
your parts type of thing. You know what
I mean? I could talk for hours about
relationship things and other things
that I think are so so important, but I
will leave you with those and let me
know if you want me to expound in
another video. Okay, next. After years
of creating content, do you ever run out
of ideas? And then from a new creator
friend of mine, Sammy, who I was at a
dinner with recently, she asked, "How do
you source content ideas for YouTube?"
So to address the first one, I do not
run out of ideas. My bottleneck has and
I think always will be the actual
production of my videos. I will have a
list of a 100 different video ideas at
any given time. Like there are so many
things that I want to make, but I try to
balance three things. And hopefully this
is helpful for creators or aspiring
creators. I try to balance videos that I
want to make. So we can call those
passion videos. videos that perform
well. I call those wheelhouse videos.
And then experimental videos. So maybe
things that I want to make or find
interesting, but it is the first of its
kind on my channel or I don't know if
it's going to perform well. I don't have
the proof of concept yet. So for
example, once upon a time, some business
journalism videos that was a very
experimental video on my channel. Now
I've made a few, they've performed well,
and so they've kind of graduated almost
to the wheelhouse, which is really,
really cool. But unless you take those
swings every now and then on the
experimental side of things, I think
that channels just get really stale,
repetitive, and so it's kind of a
delicate balancing act between these
three things. But usually I plan out a
couple videos in advance and then pivot
by the end of that based on how recent
ones have performed. And then how I
source content ideas, it comes from a
combination of two main things. One, my
interests. So for example, I really,
really enjoy learning a company's
business model in my free time. I love
watching business journalism videos on
YouTube and so I thought, hey, maybe
I'll make one. See what happens. More to
come. And then two, what performs well.
This is my business. It's my livelihood.
And so I need and want to make videos
that you guys want to click on. So I do
a ton of market research on other
channels. Look at what videos have been
performing unusually well. What are
people saying in the comments? What are
their questions? What videos of mine are
performing especially well? What are my
analytics showing me? Are new viewers
flocking to this particular video of
mine and why? There is so much that goes
into it. But the bottom line is that I
source my content ideas via a
combination of my interests and what
seems to resonate with my audience.
Okay, a question from a friend of mine
who is just so awesome and talented,
Josh Kaplan. He asked me, "What is the
best and worst advice that you've ever
received?" The irony that he is the one
asking me this because he is the one who
gave me the best advice I've ever
received in recent memory. So, mini
story time. At the beginning of this
year, I was chatting with Josh, who is
just really, really smart business and
content strategist. I was telling him
all of my grand plans for the year and
the new revenue streams and products and
projects that I wanted to start. And he
responded kind of the opposite to what
you would expect most people to say.
Most people, I think, would say, "Oh,
hell yeah. Growing the business, fired
up. Let's freaking go." Josh said, "You
want to do all that this year?" Followed
by a discussion around how making good
videos and my channel is my biggest
passion, my favorite thing to do, and my
number one goal is to grow it. So, this
single conversation that I had at the
beginning of this year really helped me
laser focus in on the real goals that I
want to achieve and subsequently the
systems that I need to put in place to
get there. So, fast forward six months.
I have hired two amazing editors to help
take some of the most timeconsuming part
of the video making process off my
shoulders. I now post more videos than
ever before. I like to think they're
getting better and better even though I
have a long way to go. And those other
opportunities and projects that I was
initially talking to Josh about, they'll
still be there. I do still want to do
them. But for now, I'm keeping my main
thing my main thing and no longer
letting the fact that I am slash was a
onewoman show get in the way of
achieving my goals. As for the worst
advice I've ever received, I was really
thinking about it. It's hard to think of
a good one because I like to think that
I don't follow that advice or at least
like tune it out. But some things that
come to mind are just like sayings that
are really just kind of widely thrown
around. Like good things come to those
who wait. I get it. I agree that
patience is a virtue in a lot of facets
of life, but by and large I'm just very
very actionoriented. No one is going to
hand you the job that you want, the
promotion you want, the side hustle that
you want to start. You can't just sit
around and, you know, wait idly by for
that to happen. You got to make it
happen yourself. I actually really
really hate when I hear people say, "Oh
yeah, maybe I'll start that after I
insert excuse." Of course, there are
exceptions, but for the most part, take
action. I did this job while doing a
demanding corporate job at the same time
for three years. If I could do it, you
could do it. Okay, so many New York
questions. I love it. I love it. I love
it. Why are you moving apartments? Where
are you moving? Are you staying in New
York? Will you go back to California?
You talk about it so fondly. I'll just
talk around this and kind of answer most
of your questions. So, the reason people
are asking where I'm moving and why is
because in my last video, which was a
deep declutter of my New York City
apartment bedroom upstairs, check it out
after this video. I mentioned that my
days in this New York City apartment may
or may not be numbered. It is true. I
will be moving in the near future. I'm
absolutely staying in New York. More
details to come. But yeah, I'm very sad
to be leaving this apartment. It is just
such a unique place in New York. The
apartment itself and the neighborhood.
It's really really become home. It's
been like the best 2 years ever. By the
time I move out, it'll I'll have been
here for 2 and 1/2 years. I was at my
first apartment for 2 years as well.
Also, while I'm talking about this, some
people think that I've moved like 10
times. I think it's because I have done
real estate tours and just looking at
those thumbnails, people think those are
my that's me moving. But yeah, I've only
had two New York City apartments and I
know people who move a lot more
frequently in New York. It's pretty
common to move a lot here because one,
the prices just, you know, you might get
priced out and two, most people don't
plan to live here forever. And so, it's
actually a good opportunity. Even though
the moving day is a huge pain in the
ass, it's a good way to really really
get to know different neighborhoods and
make each one of them home in some way.
So, moving about every 2 2 and 1/2 years
has kind of been my sweet spot. But
anyways, I'm sad to be moving. However,
I'm also very very excited for change. I
usually find like new chapters and
phases of life so so exciting. And my
two different apartments in New York
have really really defined phases of my
life in a cool way. I am stoked to make
a new neighborhood home. I absolutely
love the process of trying all the
coffee shops, the restaurants, getting
to know my baristas, just calling a new
place home, I find really, really
exciting. So, anyways, more details to
come. What neighborhoods would I
consider? People asked. Oh, I'll talk
about it in another video, but I would
consider so many neighborhoods. And
then, will I go back to California?
People ask me this a lot. Yes, I
maintain, as I've always said, I will
eventually go back, but my New York
timeline keeps extending. I absolutely
love it here. I think it's the best city
in the world. But yes, California, I I
think you'll be hardressed to find
someone who's originally from Southern
California who doesn't eventually want
to move back. The quality of life there
is just so ridiculously high. Like you
don't live in New York for the quality
of life. You live here for the
concentration of interesting, smart,
driven people. You live here for the
multitude of things to do. LA just
doesn't have that same draw. But just
the weather alone, the pace of life is a
bit slower. It's a very high quality of
life and that's what I grew up in and
that's what I would want to raise my
kids in when that time comes. So when
four four years I don't check back in
then how much delusional optimism does
one need to chase ambition. I think what
you're asking is like how much do you
need to believe in something that hasn't
really happened yet and especially when
it's a vision that others can't see in
order to chase like a big risky goal.
Honestly kind of a lot. No one
rationally leaves a stable job or the
status quo to go pursue something that
might not work unless some part of you
is convinced that it will work. It's
being willing to look a little naive,
maybe a little crazy in pursuit of this
thing even when others might judge you
or think that it's weird. It's happened
to me. However, along with this healthy
dose of necessary delusional optimism, I
do think that it needs to be paired with
discipline and data over time. Like you
obviously got to do the work and the
proof of concept eventually needs to
develop for this to make sense. But
there is no doubt that all great
founders and entrepreneurs have a crazy
unwavering belief and trust in
themselves. I definitely do have that.
But I also have a slightly more
calculated way of taking risks. Like I
got the data for this job while I was
still in my stable one and before I left
that one. But I still get comments all
the time actually saying things like,
you know, this might not last or what if
it doesn't work? Which I just think is
the most wet blanket approach to life of
all time. Like nothing icks me out more
than just this like status quo
pessimistic way of looking at things. I
actually can't stand it. My instinct is
not what if it doesn't work. It's I
trust myself to figure it out. Period.
Which is a nice segue into the next
question. Do you ever feel anxious or
worried about the future? The way that I
feel about the future might be a bit
counterintuitive to people. Being my own
boss, not really being sure what path
lies before me, the pressure of needing
to pave that path for myself. The
uncertainty around all that might sound
very anxietyinducing, but truthfully,
what I found much more anxietyinducing
was being on a secure path within a
system that I didn't enjoy being in.
Like, okay, cool. I can climb the
ladder, but to where? And at what cost?
at the cost of not really sleeping very
much, not staying healthy, not
exercising, not seeing my friends, like
it's crazy. I mean, I did see my
friends, but on the weekends, like I
would live for the weekends, you know,
just not not I couldn't do it. So, even
though there is so much more uncertainty
in what I do now, and there's no annual
review telling me if I'm on track, I am
in charge of my future. And ultimately,
like I already said, I have the trust in
myself to know that I have the skills to
pivot if for whatever reason things turn
south. Maybe that's the delusional
optimism talking, but it hasn't led me
astray yet. So, also, what's that Albert
Einstein quote? I never worry about the
future. It comes soon enough. Beast,
very important, thoughtprovoking. How
much watermelon do you eat in a whole
year? Not as much as I would like. You
see, in New York, you're always
schleing. I saw a meme about this and it
is just so true. It's not like in LA
where I could drive my car to Trader
Joe's and then calmly and neatly put my
my groceries into the trunk of my car
without breaking a sweat. Nope. All of
the groceries that I eat here in New
York were at one point slung over my
shoulder in my tote bag. So, for obvious
reasons, a big old watermelon doesn't
very often find itself in the tote bag.
I also don't want to use the grocery
delivery service for this because I want
to pick my watermelon. I like to give it
a little slap in the grocery store and
kind of listen for that resonance. You
get it? I like this one. Where and how
do you draw the line about what to not
share on social media? I think a lot of
people have the misconception that to be
a lifestyle vlogger, you have to bear it
all on the internet. The truth is, you
really don't. I truthfully just pick and
choose what I feel comfortable and
competent enough to talk about, and then
I go really deep on those topics. And
then there are other things like my
relationship where I prefer to keep
those details private just for myself.
So I just don't share them. I pick and
choose accordingly. That might sound
reductive, but that truly is all there
really is to it for me. And I don't feel
the desire to share more intimate, juicy
details of my life just for clicks. It's
just it's not my speed. All right,
another one from one of my friends,
Alennena. I'm sure a lot of you guys
know her. Amazing creator, awesome
person. She's a bust. How do you feel
about the future of YouTube?
You know, I am so optimistic about
YouTube and about the future of the
creator economy in general. Like the
market size for it right now is $200
billion. It's projected to hit $500
billion by 2027. Crazy. It has outpaced
all other streaming services. So, it's
just upward trajectory. And you know,
the advertising industry as we know it
has already flipped on its head. These
companies are realizing the value of
marketing through creators who already
have a built-in engaged audience instead
of running traditional ads as we used to
know them or like celebrity campaigns. I
spoke on a panel recently for YouTube
actually and just all the conversations
that came out from that panel just
really really highlighted to me what an
amazing platform this is. I will glaze
YouTube all day long especially as an
avid consumer of long form content. I
just think it's just a great great place
to to create videos. Yes, it is true
that it's becoming more and more
competitive as more people are becoming
creators. It can be tough to stand out.
It is true that you feel like you have
to kind of play the game and enter this
hamster wheel of making videos that you
feel like you can't ever really get off,
but game's the game. It's a game that
I'm happy to play. So, I'm very, very
optimistic about the future of YouTube
and I'm very happy to be on the
platform. Okay. What are your musthaves
for maintaining a healthy lifestyle? I
hope this isn't a boring answer, but the
truth is it's really about nailing the
three fundamentals: sleep, diet, and
exercise. Usually, if I'm in a bad mood
or something feels off, it's because I'm
slacking in one of those three
departments, which is kind of awesome to
know that I just need to put more effort
into one of those to fix most of my
issues. It's awesome. And they are so
interrelated as well. It's crazy. So,
I'll explain what success looks like for
me within each of those three buckets.
And then a big change that I'm actually
planning on making in one of them. So,
we'll start with sleep. The most simple
one. I try and get about 8 and 1 half
hours of sleep every single night. I
usually get it. It's the biggest perk of
my job arguably that I can go to bed and
wake up whenever I want. And yes,
there's more detail there on my
nighttime routine and how I like to wind
down and how I try to make sure I'm
sleepy by the end of the night. A lot of
it's related to exercise and diet. But
yeah, about 8 and 1 half hours of high
quality sleep. Second is diet. So, when
I cook for myself, which is almost every
meal during the week, it's pretty much
entirely whole, healthy foods, little to
no added sugar, and no overly processed
That might sound like a life
devoid of pleasure. It's not. Those are
some of the most tasty meals. Seriously,
that is actually how I feel. Now, do I
still eat out at New York City
restaurants and get dessert often? You
bet your ass I do. But 83%
of the time, 80% of the time, I am
eating those whole healthy foods and I
feel fabulous. And then finally,
exercise, my favorite one. What success
looks like for me here is pretty much
what I'm already doing. Although I will
I do plan on making a big change. We'll
go into it. But what I do right now is I
aim for highintensity exercise about 3
days a week. And that combines sprint
running intervals and weightlifting. And
that is primarily through my workout
classes. And then one day a week, you
know, I try and get a run in. It doesn't
happen every single week. I don't do a
really long run. I don't do it super
fast, but you know, it feels good. It's
more of a social thing. I like to do it
with another person. And I've come to
have a lovehate relationship with going
on runs instead of just a hate
relationship. So that's good. So that's
like 4 days a week. But what I think is
so easy to overlook here is that living
in New York, you're unintentionally
pretty active almost all the time. You
walk a lot. Like I said, you're always
shleing in New York. So, I'm I'm
literally rucking with my groceries and
my Trader Joe's bag every day. I city
bike almost everywhere. Ebike, but
still, I'm moving my legs. You're going
downstairs into the subway station and
then usually climbing multiple flights
of stairs to get out. Like, you're just
always kind of moving your body here
unintentionally, which is so great for
so many reasons. But the change that I
want to make in this bucket is something
I'm actually really excited about, and
it is to more formally strength train
lifting weights. I have gained some good
muscle just from my workout classes
alone. But as I've gone so incredibly
deep down the rabbit hole of the health
and fitness space and knowing how
beneficial and important it is to have
muscle, I want that to be my real focus
of next year. Now, I am waiting until I
move because realistically, I need a gym
to do this. I don't know exactly where
I'm going to live. So, I don't I don't
know the gym situation. I might move
into a building with a gym. That would
be kind of ideal. But when I do, I plan
on one taking advantage of that being a
new chapter of my life and starting new
habits. And then two, the plan is to
kind of pair back the high-intensity
exercise that I do just a little bit to
like 1 to two days a week and then do
actual strength training 3 to 4 days a
week. I can make a whole entire video on
this topic as a whole, but I think we'll
move on to our final and arguably most
important question. Cats. Lots and lots
of questions about Katz's. So Katz's is
probably the most famous New York City
deli. It's iconic and it's crazy that I
have not been there. Still to this day
after living in the city for 4 years. I
originally said that I would go to Cats
on my 1,000th day of living in the city.
That day came, I was out of town. I let
you guys down. I let myself down. So, I
have changed the goalpost to something
that I actually will follow. I will go
to Cats's when I hit 1 million
subscribers. My 1 million subscriber
video will be an epic vlog that includes
me going to Cats Deli. I give you my
freaking word. It's going to be awesome.
Will it be in 1 and a half, 2 years?
Maybe. Help me get there. Subscribe.
That is the plan. I'm looking forward to
it. All the more reason to to keep
pumping. But anyways, so many other
amazing questions. These are some of
them that I would love to get to, but I
try to keep the Q& A's under like 25
minutes. So, we'll see where this one's
at. But I'll answer those in the next
one. Maybe we'll do more frequent than
semianual cuz these are fun. I think you
guys like them. I don't know. Let me
know. Thumbs up. Subscribe. Love you
very much, Turtle Gang. And until next
time, turtle out.
Sweaty. It's being willing. Uh, I almost
said Willie.
Willy
cuz I think just my brain always goes to
Willie. And that's it. Let's freaking
go. How's the framing? Does this look
okay? Y.
Oh my god, guys. I saw Chapel Ron
recently in Barcelona. Didn't post about
it at all, but um the h o t o g o like a
crowd of 100,000 people doing that. It
was so cool. It was so cool. Okay.

Key Vocabulary

Start Practicing
Vocabulary Meanings

creator

/kriˈeɪtər/

B1
  • noun
  • - a person who creates something, especially an artist or inventor

mindset

/ˈmaɪndˌsɛt/

B2
  • noun
  • - a person's way of thinking and their opinions

source

/sɔrs/

A2
  • verb
  • - to find or obtain something from a particular place or person

anxious

/ˈæŋkʃəs/

B1
  • adjective
  • - feeling worried or nervous about something

spill

/spɪl/

A2
  • verb
  • - to cause or allow liquid to flow out of a container
  • verb
  • - to reveal secret or private information

tea

/ti/

A1
  • noun
  • - a hot drink made by infusing leaves of the tea plant in boiling water
  • noun
  • - gossip or personal information

influence

/ˈɪnfluəns/

B1
  • noun
  • - the power to have an effect on people or things
  • verb
  • - to affect someone or something in an important way

strategy

/ˈstrætɪdʒi/

B2
  • noun
  • - a plan of action designed to achieve a long-term goal

satiating

/ˈsætɪˌeɪtɪŋ/

C1
  • adjective
  • - providing complete satisfaction or fulfillment

cortisol

/ˈkɔrtɪsɒl/

C1
  • noun
  • - a hormone produced by the adrenal gland

nurture

/ˈnɜrtʃər/

B2
  • verb
  • - to care for and encourage the growth or development of someone or something

emulate

/ˈɛmjʊleɪt/

C1
  • verb
  • - to imitate someone or something, usually with the aim of achieving a similar success

experimental

/ɪkˌsperɪˈmɛntəl/

B2
  • adjective
  • - relating to or based on experience or experiment

resonate

/ˈrɛzəneɪt/

C1
  • verb
  • - to evoke a feeling of sympathy or recognition in someone

optimistic

/ɒpˈtɪmɪstɪk/

B2
  • adjective
  • - hopeful and confident about the future

fundamental

/ˌfʌndəˈmɛntəl/

B2
  • adjective
  • - forming a necessary base or core

interrelated

/ˌɪntərriˈleɪtɪd/

C1
  • adjective
  • - connected or related to each other

unintentionally

/ˌʌnɪnˈtɛnʃənəli/

C1
  • adverb
  • - in a way that is not planned or intended

metabolically

/ˌmɛtəˈbɒlɪkli/

C2
  • adverb
  • - in a way related to metabolism

delusional

/dɪˈluʒənəl/

C1
  • adjective
  • - holding false beliefs or opinions

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