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[Music] welcome to this second episode of the  cloud today I'm your host Martin McNicoll and  

I'm here today with my co-host GURUS marketing  director John Serino hey and as well as our  

featured guests so today we have Alyssa Lamberti  our GURUS marketing content specialist Carolyn  

and Michael Turcotte certified NetSuite cloud  developer hi everyone so in this episode of  

the cloud today we'll be talking about  how different generations use technology  

[Music] so today we're gonna talk about technology  and how different generations use technology and I  

thought this was very interesting as my daughter  is just starting high school and we bought her a  

new phone and it was really interesting to to see  her interact in her phone and how she's embracing  

technology and using it in ways that I would have  never thought of and I was reflecting on how I use  

technology as a CEO in 21st century and how the  technology helps me to do certain things and I  

see that it's not the same around so hence how do  different technologies are impacting different age  

group so let's start with Alyssa how do you use  technology what's your what's your relationship  

with technology well it's really funny because  even as I guess as a millennial you know Mike  

would kind of know - we kind of grew up in the age  of technology I mean when I grew up the computer  

was just kind of starting but it was always  part of my life so I grew up with technology  

always being a constant so I always expected  the technology to kind of grow with me as I grew  

because that's what happened when I grew up we  were we had dial-up internet and then now we're at  

a point where we have AI you you've seen dial-up  internet seen dial-up internet my god yeah I  

remember usually got a great memory or you went to  a museum I remember that I would wait 40 minutes  

at least I have the code the internet internet  explorer actually come up so yeah no I remember  

that and it's and it's really funny because you  know like I was saying it it evolved as I grew up  

so with me I think of technology is not only not  only being something that's you know a plus to  

my life but it has to be I guess it's convenient  it's something that grows with me something that  

I use in my everyday and I kind of expect it to  be proactive and I expect it to kind of grow as  

I grow if that makes sense yeah and Alyssa just  to give context to our others how old are you I'm  

24 and I guess some context about even career-wise  I've been in marketing for about two years so kind  

of you know I'm at this point where I'm still kind  of new to it but I'm also I also kind of grew up  

around a lot of these concepts so yeah I remember  dial-up just to go back there real quick because  

it you know I remember at the time thinking my  god I no longer have to go to a music store to  

buy records I could download a song and just under  an hour right so it's at 3-4 MB's it would take an  

hour to download and while we didn't realize it  at the time it was really the very first point  

in history I think where digital was starting  to give you conveniences that you used to get  

from brick and mortar and all the different events  that happen after that around the Revolution that  

went around the music industry and you being a  musician is you know very close to that and so  

Michael what's your relationship with technology  so I think I've used technology pretty much all  

my life I am very highly dependent on it now as  my career as software developers just starting so  

anything computer related you know I definitely  have to be keeping up with it as much as as much  

as I can when it comes to technology I think that  as a as a young professional there's only so many  

kind of different applications that are out there  that you have to really how can I say this there's  

there's so many different applications that are  out there right now that is just kind of vying  

for our attention that it's extremely important  that we're able to filter out the ones that are  

gonna be the ones are beneficial to us how do  you do that how do you select what's useful for  

you so we're using so as much as yeah I could use  that one yeah how would I be able to select which  

ones are useful to me or how what do you do how do  you do it I don't think I really have any process  

really behind that to select any I mean there's a  lot of there's a lot of how you see they're being  

represented you know there's there's a lot of  there's a lot of even just the image or the the  

branding for example of some software application  that I could get behind I find that I'm very very  

attached to like the values that companies or  any type of you know application would promote  

so that that for me is something that that that  speaks to be the most that's interesting you see  

because for me as you know I'm when I'm over 50  now the culture of the company is secondary to  

the product but that's not what the way you  see it you see you go first in the values of  

the company then you say alright I might use your  product that's interesting I mean I'm gonna jump  

in here because as someone who yes for you know  kind of in the same age group as Mike I think of  

it as convenience so I think that's how I think of  my technology as John was saying before how when  

dial-up internet started coming along especial  for the music industry it was like oh finally  

I can have a way to stream music and I don't have  to go buy a record convenience when I'm thinking  

of technology Netflix is the biggest example of  that I mean before we used to go to movie theaters  

I know that I know they still exist and that I'm  not that young but you know we used to go to movie  

theaters and what was it about ok it's convenient  because you can see it on the big screen but  

it's also more of us socializing kind of aspect  whereas now Netflix why do we watch Netflix well  

it's convenient we have it on our computers we can  watch any time of the day and you can watch for as  

long as you want and that's for me as convenient  things like Uber same thing what is it it's more  

convenient than a taxi because you can track where  your where car is coming from you see how long  

it's gonna take you can call them from anywhere  when it comes down to it morality is still up  

there I think in this time in this kind of period  that we're in it's something that you can't detach  

if you know someone is treating their employees  poorly sometimes we are kind of ignorant there's  

so many things that are going on that it's hard  to keep up ultimately there's a lot of stuff that  

we don't know when culture is incredibly important  but kind of like Martin you know like for me it's  

and maybe because I am older and by the way I was  at the movies I was at the theaters last weekend  

so but yeah kind of like Martin for me it's kind  of like it has to solve a need it has to like any  

technology has to address an issue that that makes  it you know like you use the word convenience for  

me as well it solves a need make something easier  but you know if I'm not necessarily looking at  

the company culture that's interesting you see  right there and like there's a small difference  

in terms of how we use technology and the new  technology I'm I'm a geek I see it out loud  

I like new stuff I'll download some applications  but if I look at other generations and how do you  

do it they don't what I found is that I don't see  that they they're looking to solve a problem this  

necessarily it's just a fact of trying new things  do you see yourself Michael in that situation of  

just trying new things or you're looking for  a problem to solve then you if I just take the  

usage of mobile technology will you go out there  and download applications and try them out like we  

were talking about convenience just before or ones  that are you know that are that are kind of just  

vying for my time for the sake of having you know  visibility or just being on my phone or sending me  

push notifications or things like this or getting  me into the loop of you know constantly using them  

so so that's the way kind of that I interact with  newer technology the the new is it's definitely  

you know it's exciting and it's it's pushing  boundaries and things like this but there's a  

lot of new things coming out and we need to kind  of find where new is not just new but new is also  

performant and it is like we said convenient and  you know how long how long would you give a new  

app when you try it or a new technology because  you know as a developer you have tools that that  

you're using you you the internet and you look at  different tools to help you out how long would you  

give that one of those things I mean for me  like just real quick i if i'm downloading an  

app i'll try it once i give it a minute honestly  like if it if it does what the what it said in  

the description which would be the reason why  i downloaded it to begin with then great I'm  

probably gonna hold onto it until it no longer  serves its purpose or something better it comes  

around otherwise you know I'll open it up and if  if I see that it it really isn't representative  

of the way it was described on the App Store and  it's not doing this job I'm deleting it right away  

yeah I mean let's be honest technology comes  as it's the trend you know there's different  

transit technology AI is one of them and as much  as you know maybe we used to think that trends  

were only for fashion and you know marketing I  mean as a marketer I've kind of gotten used to  

having to leverage trends and kind of develop  campaigns and strategies are around trends both  

technologies is kind of the same thing there are  different technical logical trends and you kind of  

have to see what works best for you and there's so  many of them that you know as micro saying not all  

of them might be useful to you but we because  they come so quickly you don't really have you  

know you're not gonna spend how much time seeing  if something is useful you're kind of gonna go but  

you know you know what's really interesting about  technological trends is unlike fashion trends are  

unlike cultural trends technological trends tend  to stay yeah you know so they get updated they  

there are improvements there they're optimized  that they're constantly looking at yeah and what  

I'm hearing here is that there is a you know  a speed of velocity and trying application and  

trying new things and if we look at at the world  of ERP or cloud ERP which is what we do at gurus  

I actually see a difference between different  generation and how they by cloud er B which is  

something that people would take sometimes years  to select in the past now they do it in weeks or  

months and all this this newer generation we see  that they are using the web using our content  

because John you can see it our content is being  downloaded in terms of white papers and videos  

people research themself and they try before they  buy and these users which we sees when they come  

up to us they already made their decision I mean  they understand what they're doing compared to  

older generation that they send us an RFP and they  want us to do a demo I mean very different usage  

of what's out there before making a decision do  you watch videos you know lucious before you you  

you look I mean if anything when you go to a  website that's one of the first things they're  

looking for you're like what does this look like  what can I do and and as John you know I this kind  

of comes back to what John was saying is like one  he is testing an app for example test that you  

look at it you wanna you want to know what it does  right away same thing with kind of a software you  

want to know exactly what it does but that's it  what you're saying is interesting is that even the  

trying the application are we seeing a trend where  people will watch a YouTube video on the app from  

somebody that's not the editor of the software to  make you know to have an opinion before they even  

spend the time or put the effort and installing it  that's interesting here absolutely that's probably  

the way that I'm gonna go ahead and get into  trying out new new things is definitely getting  

opinions or any type of information from YouTube  or other social media I also think factors like  

investment are considered here right and and an  effort as well so for example if if I'm you know  

downloading an app is very low a very low effort  than likely zero investment at the beginning so  

it's probably just faster to download a try it  and delete it if it doesn't work but if you're  

to your point Martin anyone shopping for even our  products what we do here at gurus right it's it's  

a technology that you're going to be using for a  while so you certainly want to do all the research  

and a due diligence and going back to trends on  the topic of what we do I remember you know when  

when cloud technology was a novelty at the and  then just we you know we had very few users we  

had early adopters but it was really difficult  for companies to make that investment at the  

beginning especially because you don't know what  the long-term results are and in Italy that's a  

trend for sure now ya know well I think we're at  the point where it's even past the trend phase  

I think we saw it evolve and especially with  your experience you've been you were one of the  

first you know users and and adopters of cloud  technology and and I think we saw it go from it  

being a novelty to hey guys this really works and  then it was trending and everyone wanted it to now  

it's if you're not in the cloud you're not running  a business it went from early adopter only it was  

not even called a cloud at the guys who set out  a couple of times when we started it was called  

software-as-a-service or there was other terms  that were used or application service provider  

was another term but it went to become a cloud  and now it's a requirement it's gotta be born in  

the cloud for these companies to want to use the  technology because they do not want to have to  

manage the infrastructure and Michael I guess you  as a developer do you own like you have like your  

servers at home and you have your computer where  you install specific software or you only rely  

on the cloud what do you do as a developer mostly  I'm going to say that a lot of my development time  

or anything that I'm going to be doing producing  documents or things like this they basically all  

live on the cloud I'm yeah straight up gonna say  it it's a lot of my stuff that I do is all on the  

cloud so if I go from anything that I'm doing in  in the development world what am I going to be  

using on there I do a lot of development so at  my university all of the services that we have  

there are on the cloud we're using Google cloud  there to store all of our information we are also  

using Github actually I'm not sure Github does do  storage on the cloud there so that I'm not sure  

but if you host it yeah it might be hosted on the  cloud that but for you it's a service yeah you do  

it yourself you didn't have to install the server  at your home to manage you know your your version  

control no not at all and I would prefer it to be  this way for my own sake I again we could get into  

the debate of like security and who has visibility  on anything that's that's going into the cloud but  

for the for the most part when it comes down to  convenience of being able to access pretty much  

all of my files wherever I need to be whether  I'm a at home on the bus at school or anything  

like this I just know that the availability of  all my of my files and whatever I need to access  

are going to be at my disposal immediately and we  talk about trend in but what is a trend and how  

does something become a trend because we've seen  the cloud they come a trend it was you know a term  

was coined the cloud then people started to use it  and start to use the technology and now it's it's  

it's quite present in the business world but how  does an app they come a trend how does something  

new become a trend and I'm gonna start with with  something that we see the my so my daughter she's  

12 and now what's trending is something called  tick tock right how does something like tick tock  

become a trend see everything just goes faster cuz  this really it's really funny that how you know we  

say like cloud used to be a trend but it's funny  because there's a generation that was adapting to  

trends or this particular trend the cloud and  then there's a generation like my generation  

that kind of grew up with that and his generation  like mountain like your daughter generation that  

grew up with tick tock tick tock isn't even a  trend anymore for her is it just kind of like  

how things are I think that's how things right now  and that's something or friends are using and it  

this little app that records videos for like 30  seconds they put music on it then they publish  

it to their friends to it as a parent freaks me  out because they watch other videos too and you  

don't know how to manage what my kids cans can see  so we we manage that closely but for her that's  

something that you know came to her life super  fast it came like over you know weekend all of a  

sudden all she does is tic toc videos know how her  art and she puts things on on on tic toc because  

she likes it and she does a lot of crafts and art  but it now it's a trend in our group and you can  

see that it's like there's thousands of users so  wow how does something become a trend I think it's  

just like it's something that we've never seen  before or something that slightly different I  

guess from something we would never seen before  we get people get excited about technology via  

excited about something they've never seen about  new capabilities about just trying new things  

and as you said before as you've mentioned before  sometimes we try stuff just because we want to try  

it because it's new so you know something comes  up everyone gets excited about everybody tries it  

and then eventually something else comes up I mean  I know the snapchat and Instagram is kind of the  

similar thing where snapchat came along and was  like oh great you can send videos to people only a  

few second videos I never got excited about it and  then Instagram came along and was like yeah I can  

do that too I think that the point you made about  getting excited about technology I think because  

that the theme of this episode is the generational  gap I think that is a generational thing certainly  

like your generation does get excited about  technology I think that the truth can be said  

for me and Martin as well but if we look at the  generations that are slightly older than us if we  

go into the baby boomer generation who I reported  into at the start of my career right and I would  

say that for them it's it's a struggle to keep up  with technology something as simple as you know I  

see my in-laws for example who are in their 70s  who would struggle to keep up with their cable  

provider updating the menu but then again you  do look at some baby boomers and they are using  

technology so I would say it's more in their case  it's more of a need if for those who are happy to  

retire and move on they're probably enjoying  things like you know fishing somewhere which I  

sure am NOT I would love to do when they when I  retire but if if you're still working if you're  

still in the industry you're using technology  and it's probably by having to adapt and not  

from excitement so look at baby boomers like Bill  Gates and love him or hate him Donald Trump he he  

certainly knows how to use technology especially  Twitter as we see to get a reaction right so he's  

using it and and to me like baby boomers who  are you know using technology who are adapting  

are kind of like those companies who are getting  out of their legacy systems and moving into cloud  

ERP moving into NetSuite because if you're not  you're you're not working so I think there's a  

parallel here with what you're saying between  the generation gap of individual but also the  

generation gap between companies as you have  companies that were born in the 20th century  

most of them are now were born in 20th century  and you look at the new generation of companies  

while like gurus who were born in a 21st century  in how we use technology so I can see that in my  

business we adopt technology at a fast pace every  year we'll introduce a new set of technology that  

sometimes helps us for a very point problem that  we have or to improve something if I just look  

at the video conference technology I think we've  tried four products since we started this company  

and every time it's for a better tool that does  a better job and the company adapts very fast to  

new technologies so we we can see that as in our  customers where we to your point when we come to a  

customer that was born in the 20th century and the  company has been there for you know 25 years for  

them it's harder as an organization so we could  talk about the generation gap of an organization  

and how the organization itself can adapt and use  new technology and when we go to those companies  

to propose a cloud solution like NetSuite we can  see some resistance to change as we don't see the  

same reaction when we go to younger organizations  where they come to us and they say I need NetSuite  

as an example or the boo me for my EDI I need  that because right now I need to do tasks ABC  

and I don't want to invest in this on premise  technology anymore let's do it now so that's an  

interesting battle in there yeah of course so when  you have companies that are kind of older it's  

idea that they have to adapt they have to adopt  new technologies whereas newer companies they're  

just kind of born they're just kind of born  into into it you know we have a lot of clients  

that we get who are still using spreadsheets and  they're comfortable in that process even if it's  

not working there's the idea of like well what if  it what if I don't understand how to use it what  

if I think you're right then but it's it's yeah  I think you nailed it with the word comfort yeah  

there's it's it's comfort it's not necessarily  optimal it's just we're gonna stick to it because  

learning the technology seems intimidating exactly  and that's why a lot of companies especially when  

they come to us they get to the point where  they have no choice but to upgrade because  

their companies are failing their processes are  a mess and and they kind of are forced to adapt  

yeah and I think the technology as well has done  a great job at adapting to them like we look at  

our kids and you know like to your point Martin  your daughter who is using technology I have kids  

similar in age to yours so I see them as well and  when we look at them when we observe them using  

technology we think oh my god it's like they just  know how to use it but when actually what we know  

is that companies have adopted their UX over  time through R&D and behavioral studies to be  

intuitive to people so younger generations they're  more intuitive because yes they were born into it  

but we're also addressing the needs of the older  generation and and that in intimidating feeling  

that they have I see it often go away the first  time I gave my mom and iPad you know she's a 72  

year old woman at the time she was intimidated by  them they don't want to use it until she began to  

use it and realized well this is easy and I think  Martin we see the same thing with NetSuite right  

it's over the years I remember when I first looked  at NetSuite compared to what it is today it's just  

like this really attractive this simple user  interface and and it's adapted to them it's  

made it easier it's intuitive as well it's not the  same not at all the same technology it was years  

ago it's not and they've upgraded the platform  many times and improved the user interface as we  

see with with many other cloud applications where  you don't have to upgrade your old user base and  

something that would be very time consuming and  with applications that had the decline server era  

as an example or where he had even some piece  of software installed on a desktop you had to  

retest the whole platform and the whole desktop  instance oh they don't conflict with each other  

it was really painful and it was a lot of time  that we spent on that now with the cloud they  

just deploy a new graphical user interface and  people are using it and the feedback is really  

really rapid to go back to the company and to  improve again on that on that new graphical user  

interface so we see our customers of course using  the platform and getting a lot of value out of  

it because it's easier to use and to your point I  think there's an interesting parallel between b2c  

or consumer applications and how they're using the  the applications in a way that quite frankly ten  

years ago or five years ago would have been like  a full desktop application to create video now  

it's just a couple simple buttons and here you go  they call it tick-tock and most likely as you've  

mentioned that is a Instagram might come up with  the same functionality next month because it's  

kind of working for these other guys yes it's  funny I guess when a lot of you know the only  

generation they're probably even asking like how  do I keep up but kind of as we've seen technology  

has been making it easy as long as you're kind of  willing to try new things and as long as you're  

willing to you know adapt the way that you kind  of use technology newer technology makes it easy  

for you to kind of to learn and to adapt it for  whether it's you know a 72 year old who's learning  

how to you know use an iPad or whether it's an  organization that's been around for 50 60 70 years  

and is trying to stop using spreadsheets and start  using you know an ERP sometimes spreadsheets is  

an improvement actually when they they run these  these huge mainframes yeah yeah I was gonna say I  

think resistance to change is gonna be something  that is a difficulty that's gonna be encountered  

by any any software developer any type of company  that's going to be creating new user experiences  

and the same how we say about you know certain  generations how they're gonna have to adapt to  

technologies well smarter companies are definitely  going to adapt their technologies to to be used  

with any types of users or to really go and target  the specific user base that we need that that are  

gonna be mainly using this this technology and I  think that's kind of the expectations that a lot  

of I guess younger generation have is that we kind  of expects our technology to proactively kind of  

grow with us and to adapt to us where is kind of I  think back then it was here's what this technology  

does you know you have a scanner you what do you  do you took a paper and you scan and just kind of  

does the same thing all the time whereas now with  technology kind of like even AI we kind of make  

phone those RV's your phone there's everything  and that's kind of how we expect it to so it's  

like the devil of like you know technology is  adapting to us but we're also adapting to it it's  

like this you know parallel kind of relationship  yeah sometimes I feel guilty about how much time  

I spend with my phone and then I realized  oh wait a minute I'm using it as a calendar  

it as a camera I'm using it as a guitar tuner I'm  using it to do my banking oh yeah and I use it to  

answer my calls so you know I mean to a certain  degree it's not a phone it's not a how do you see  

yourself being different from older generation  and I'm addressing myself to Michael and Alyssa  

in your use of technology do you see something  different than how you use technology than your  

parents as an example I think that just the amount  the sheer amount of new technologies that's being  

that we grew up with it's a little bit easier at  least for for our generation to kind of think of  

a clever way for example to use the technology  whereas maybe on for the older generations it's  

more ok tell me what this technology should do  and I will use it accordingly so train me so our  

generation we say train me on how to use this tool  as you see it as hey that's just another tool and  

intuitively you go for it yeah and I think that  the main difference there is if you look at the  

older generation they would use technology to  repeat the same task over and over so kind of  

like what Ellis I was saying about this is a fax  machine now I need to send 40 faxes today and they  

would stand next to the fax machine and do it over  and over and that was the way they use technology  

and I think the Millennials would rather spend  three days figuring out how to develop an app  

that will send 40 faxes in one minute and never  have to stand next to the fax machine again so  

that I know you guys get a lot of flack from the  older generations but that quote-unquote laziness  

actually paid off and helped develop technology  and take it to the next level efficiency exactly  

and you know obviously like you said John we get  a lot of kind of flack from all the generations  

even being like you're dependent on technology but  it's like well we're not necessarily dependent on  

it we're also not necessarily not dependent on  it but it's kind of because we are because it  

isn't our lies and because we're expecting it  to kind of double grow and develop with us it  

allows us to develop it I mean if you didn't have  a generation who wanted technology to be proactive  

then you would never get these these developments  and technology because no one would be looking for  

them to do more we wouldn't get a I and the cloud  if you didn't have people who wanted more out of  

their tools so what I'm hearing is that you don't  see a trend what you see is that you live in the  

world of technology that's constantly evolving  absolutely that's interesting and I think that  

trend started to be fair I think that trend  started with Generation X right because if we  

hadn't if we didn't have that mentality as well  back in the day we wouldn't have emails we'd  

still be standing next to the fax machine so so  it's something that I think started with us and  

we began to see things like the search engine we  began to see things like social media and then  

would your generation the Millennials it's taken  to a next level absolutely yeah I guess it goes  

back to you know the Pope we were saying before  where is the difference between transit technology  

and trends and you know fashion or music is that  transit technology tend to stick around and they  

just end up developing so what's you think of  as a trend is just actually a version - of some  

technology that we've come up with you know  so Instagram is just another version of you  

know Facebook that was another version of MySpace  that was another version of whatever came before  

that so that's a really interesting observe  observation right so if with the concept of  

you know technology isn't a trend we know that  anymore it's you're in a stay it's just gonna  

evolve yeah what do you think you know it's really  interesting because we have different generations  

here in this room I'd love to go around the room  and hear about what everyone thinks is the future  

of Technology where is it going to evolve and  not just you know not just on a social level  

or for entertainment and all the fun things that  we use but for business as well so what do we see  

as a trend today or what we call a trend which  is the cloud and we see all those applications  

of all and his son and Michael mentioned and just  growing in terms of functionality and ease of use  

what I see coming in the future is algorithms so  people call it AI I call it algorithms that will  

start to embed themselves more and more with the  information that we have and provide more insights  

into that data what are we like it or not whether  we're comfortable or not with the results that  

come up as it digs into your created information  or into your customer data it'll come up with  

information and I see this as the next step in  the evolution of the enterprise applications that  

people call the cloud and just in Montreal for  the people that are that know a company called  

element AI so that's a local company here where  they just went to a series bees of $200,000,000  

which is nothing for people in California but  but for us here in Canada that that's a lot of  

money in the 35 billion series a and they're just  developing those algorithm and working on with  

different tools to bring to the market those those  new technologies that will help in the future  

and that's really building the future building  something that might become what we call a trend  

or as you've mentioned an evolution of existing  platforms yeah and to build on masters masters  

point there with with any type of AI kind or  algorithmic you know like inference engine if you  

if you want to call it that you're gonna need a  lot of data so I definitely think data collection  

is also going to be something big in the future  so we're you know any type of good or worse for  

better or worse that is absolutely true so so you  know and again the type of data that's going to be  

collected and I think that's gonna be something  that is very very very valuable to companies as  

how they can access large amounts of data to  be able to make the best types of decisions  

for them good well I'd like to thank you all for  spending this time with us today and have a great  

day everyone and look for the next episode of the  cloud today GURUS Solutions as North America's  

largest Oracle NetSuite ERP services provider  visit their website at guru solutions calm [Music]

Key Vocabulary

Vocabulary	Meanings
technology /tɛkˈnɒlədʒi/ B2	noun - the application of scientific knowledge for practical purposes
cloud /klaʊd/ B2	noun - network of remote servers accessed over the Internet for storage and computing
AI /ˌeɪˈaɪ/ C1	noun - artificial intelligence; machines designed to mimic human cognition
algorithm /ˈælgəˌrɪðəm/ C1	noun - a step‑by‑step procedure for solving a problem or performing a computation
data /ˈdeɪtə/ B1	noun - facts or pieces of information collected for analysis
generation /ˌdʒenəˈreɪʃən/ B2	noun - a group of people born and living at about the same time
trend /trend/ B2	noun - a general direction in which something is developing or changing
convenience /kənˈviːniəns/ B2	noun - the quality of being useful or easy to use
application /ˌæplɪˈkeɪʃən/ B2	noun - software designed to perform a specific function for the user
developer /dɪˈveləpər/ B2	noun - a person who creates software or applications
adopt /əˈdɒpt/ B1	verb - to take up or start to use something
adapt /əˈdæpt/ B1	verb - to adjust to new conditions or environments
download /ˈdaʊnˌloʊd/ B1	verb - to transfer data from the Internet to a local device
stream /striːm/ B1	verb - to transmit or receive data continuously over the Internet
intuitive /ɪnˈtjuːɪtɪv/ C1	adjective - easy to understand or use without explicit instruction
proactive /prəʊˈæktɪv/ C1	adjective - creating or controlling a situation by causing things to happen rather than reacting to them
evolve /iˈvɒlv/ B2	verb - to develop gradually, especially from a simple to a more complex form
platform /ˈplætˌfɔːrm/ B2	noun - a set of software tools and services that provide a base for developing applications
user /ˈjuːzər/ B1	noun - a person who uses a product, service, or system

Key Grammar Structures

• it was really interesting to to see her interact in her phone and how she's embracing technology and using it in ways that I would have never thought of

  ➔ Infinitive after adjectives referring to perception

  ➔ The verb "to see" is followed by a bare infinitive "interact", and the structure uses a relative clause with "that" and subjunctive mood "would have thought" to express hypothetical comparison.

• I grew up with technology always being a constant

  ➔ Present participle in a reduced relative clause

  ➔ The phrase "always being a constant" acts as a reduced relative clause modifying "technology", equivalent to "which was always being a constant", describing a state.

• I've been in marketing for about two years

  ➔ Present perfect continuous tense

  ➔ The present perfect continuous "'ve been" emphasizes the duration of an ongoing action from the past to the present, "in marketing" indicates a career period.

• it was really the very first point in history I think where digital was starting to give you conveniences that you used to get from brick and mortar

  ➔ Past continuous for an emerging action

  ➔ The past continuous "was starting" shows an action in progress at a point in history, paired with "used to" for past habits contrasting with current conveniences.

• I am very highly dependent on it now as my career as software developers just starting

  ➔ Present continuous for current states and temporary situations

  ➔ The present continuous "am... dependent" and "is just starting" describe immediate states and recent beginnings, emphasizing ongoing context.

• there's so many different applications that are out there that you have to really how can I say this there's there's so many different applications that are out there right now that is just kind of vying for our attention

  ➔ Present continuous in passive form for ongoing processes

  ➔ The phrase "that are out there" and "vying for our attention" uses present continuous passives to describe active, competing technologies in the market.

• I find that I'm very very attached to like the values that companies or any type of you know application would promote

  ➔ Conditional mood for hypothetical promotion

  ➔ The conditional "would promote" expresses hypothetical or general actions by companies or applications, based on their values.

• if if it does what it said in the description which would be the reason why i downloaded it to begin with

  ➔ Second conditional for hypothetical scenarios

  ➔ The conditional structure "if it does... which would be" describes an unreal or possible situation and its consequence, with "downloaded" as past reference.

• I remember that I would wait 40 minutes at least to have the code the internet internet explorer actually come up

  ➔ Reported speech in past habitual actions

  ➔ The reported speech "I remember that I would wait" shifts from direct past to habitual "would", describing a repeated past action.