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Look out. It's the It's the 00:00
It's the match apocalypse. 00:04
This is a hot dog. It's a sandwich. 00:07
Ketchup is a smoothie. 00:10
Yeah, I put ice in my cereal. So what? 00:11
That makes no sense. 00:13
Hot dog is a sandwich. 00:14
A hot dog is a sandwich. 00:15
What? 00:18
Uh, welcome to our podcast, A Hot Dog is 00:21
a Sandwich, the show where we break down 00:23
the world's biggest food debates. I'm 00:25
your host, Josh. And I'm your host, 00:28
Nicole. And I 00:29
And my voice has been gone for roughly 00:30
what, two months? 00:32
What do you mean by gone? 00:33
It's not gone. It's just gotten a little 00:34
bit raspier. I feel like maybe I'm just 00:36
sort of aging into myself like a jazz 00:38
singer with a history of opium and 00:40
cigarettes addiction. 00:41
I've never really clocked the fact that 00:42
your voice has changed. 00:44
Really? 00:46
Sorry. Maybe I'm just not like that 00:46
receptive anymore. 00:48
No, it's perfectly fine. But every time 00:49
you change your hair and I don't notice, 00:50
you get all mad. Uh 00:51
well, yeah. That's because it's like you 00:54
can tell it's like instead of like 00:55
you're going through like a a decline, 00:57
your voice is going through a like 00:59
steady gradual gradual degree. Exactly. 01:01
It's beingcoming worse and worse. How am 01:04
I supposed to recognize until one day I 01:06
open the door and you can barely call 01:08
Robert Kenned. 01:11
Uh so today we are talking about the 01:13
matcha shortage or should I say the 01:16
supposed matcha shortage. 01:19
What do you mean? Because 01:21
is there fake news going around? 01:23
It's not necessarily fake news, but 01:25
we've been hearing about a matcha 01:27
shortage for the last I mean kind of 01:28
year or so. 01:30
What's happened is these little bad boys 01:32
right here. This is called a what's it 01:33
what's it called? A matcha latte. 01:35
Yes. 01:38
Never had one. 01:39
You've never had a matcha an iced matcha 01:40
latte before. 01:42
I've taken sips off of people's and I've 01:43
always enjoyed it. I have never gone to 01:45
a place and ordered a matcha latte. 01:48
Why? Because if I go to a place that 01:50
sells a majate, they probably also sell 01:53
something called black coffee. And this 01:55
isn't me being like a contrarian '9s 01:57
comedian being like, "Back in my day, a 01:59
small was a small, not a tall Starbucks. 02:02
Every word there actually means large. 02:05
I'm Paul Rudd in the movie Role Models. 02:08
Fantastic movie." But I'm not talking 02:09
about that. I just If I'm going to a 02:11
coffee shop, I I love drinking black 02:12
coffee. 02:14
You're really falling apart in the seams 02:17
here. I need you to get it together. 02:19
Okay. How do you feel about the matcha? 02:21
This is from three. Yeah, I also had a 02:23
visa. 02:25
My matcha is also like not Well, I did 02:27
get it unsweetened to be fair. 02:30
This is very nonsweet, 02:31
which I kind of like sometimes. 02:33
Do you need me to pat your back? 02:37
I don't know what happened, man. 02:38
Come here. 02:40
I don't think I need you to pat back. I 02:40
don't want to do that. 02:42
Come here. 02:42
I can't move. 02:43
Turn your chair. 02:45
just hit me. 02:48
Um, 02:50
is that better? 02:50
Yeah. 02:53
What were we talking about? 02:56
Um, matcha lattes and how the ones that 02:58
we have aren't very sweet, but that's 03:00
not a bad thing. 03:02
No, you you can really taste the matcha, 03:04
but um 03:06
vegetital. It's a vegetital matcha. 03:06
It it sure is, which is what people want 03:09
in matcha generally. Um, but there's 03:11
been a massive explosion of matcha 03:13
lattes and coffee shops that are 03:15
devoting themselves to matcha. There's 03:17
been a massive surge on social media of 03:19
all matcha based content. But as the 03:21
Global Japanese Tea Association came out 03:23
and said in a blog post, 03:25
they were like, "There's no shortage. 03:27
We're producing like way more than ever. 03:29
We kind of just can't produce that much 03:32
and um people are just trying to drink 03:34
way too much of it." So, does that even 03:36
constitute like a shortage? Well, I 03:38
think that the matcha business is going 03:40
to have to evolve and change a little 03:43
bit. I think we're going to have to 03:44
start seeing matcha farms in rural 03:46
Kentucky. 03:48
I also 03:49
other places that as of now, one that's 03:50
a great little conduit to the point of 03:53
like how much do we lose out on culture 03:56
and like quality because matcha can only 04:01
be grown in Japan. 04:04
Why? because that is literally the c the 04:05
protections on the term matcha. It's how 04:08
scotch can only be produced in Scotland. 04:10
It's how uh tequila can only be produced 04:13
in the in the tequila. 04:15
Yeah. 04:18
You know, it's it's why champagne can 04:18
only be produced in champagna. 04:20
Yeah. But like you have champagne and 04:22
procco in the same glass if you're not 04:24
someone who knows the difference between 04:26
champagne and procco. They're pretty 04:27
much the same thing. 04:29
100% agree. 100% agree. You're saying we 04:30
need like a truffle oil, like a 04:32
synthetic truffle oil for matcha. We 04:34
need a fake matcha business and you and 04:36
I should start it. 04:38
I don't want to move to rural Kentucky. 04:39
I mean, I'm sure it's beautiful and 04:41
there's like a bunch of kudu root 04:43
everywhere just like growing and 04:44
growing. But I don't Let me tell you, 04:45
well, the fact that people are so 04:47
obsessed with matcha right now means 04:49
that the industry is going to have to 04:51
evolve, right? I mean, the protections 04:52
on it are fine, and I'm totally fine 04:54
with there being protections on it, but 04:56
if there's a very high demand, which it 04:57
seems like there is, and it's not a 04:59
manufactured demand, I see people 05:01
literally having a matcha latte every 05:03
single day. People are obsessed with 05:05
their matchas. So much so that they're 05:08
willing to spend top dollar on their 05:10
matchas, which I don't think a lot of 05:11
people are willing to do that with their 05:12
coffee anymore 05:14
because of the like, how do you say, 05:15
like the fetishization of ceremonial 05:17
grade matcha and all that stuff, 05:19
correct? But for something like this, if 05:21
we want to see the matcha apocalypse 05:23
dwindle, we are going to have to see 05:26
places start producing their own matcha. 05:30
Whatever you want to maybe it's not 05:33
matcha. 05:34
I don't think you can just 05:34
do that though, especially a product. 05:37
What about tobacco? What about something 05:39
like tobacco? 05:41
I don't know. I don't really know how 05:41
tobacco is growing. 05:43
I've seen Thank you for smoking. 05:44
Yeah. Do they they start growing tobacco 05:45
and other but 05:47
so the interesting thing though right is 05:49
like what is matcha right and why is it 05:50
so hard to grow in other areas and why 05:53
can't Japan just plant more is it 05:55
limited land resources whatever so 05:57
matcha is it's just it's chameleia 06:00
sinensis right which is we've talked 06:02
about this it's the tea plant this is 06:04
the green variety of the tea plant 06:05
but there are tons of different kinds of 06:07
green tea in Japan right so there's like 06:09
sencha is the I think the most common 06:11
green tea in Japan there's other really 06:13
cool ones Hojicha is my favorite. It's a 06:15
roasted green tea leaf. And then there's 06:17
ganacha, which is green tea that's been 06:19
mixed with like roasted barley powder. 06:21
Um, matcha is so unique because one, if 06:24
it wants to be considered ceremonial 06:27
grade, which is not a real thing in 06:29
Japan. It's just a sort of western 06:30
marketing ploy, which I think is really 06:32
funny because we tend to have this um 06:34
I don't know almost like Japanophilic 06:37
kind of 06:38
like the fetish fetishization 06:39
like whenever sushi first came. Same 06:41
thing's happening with matcha. 100%. So, 06:43
we're like, "Oh my god, this is used in 06:45
in real ceremonies and now I can get it 06:46
flooded with milk and sugar and drink 06:49
it. I'm just like a Japanese monk." Um, 06:51
kind of a little bit that relationship 06:53
happens. But the term ceremonial grade 06:55
is is only a western marketing term, but 06:57
it does typically refer to what's called 06:59
a first flush harvest, 07:01
right? 07:02
Which is just the spring harvest, right? 07:03
And also, matcha, the reason it's so 07:05
like bright green and beautiful and has 07:06
a unique flavor is that it's like grown 07:08
partially shaded. 07:11
Yes. while the other kind is grown 07:12
straight up in the sun. 07:14
Yeah. So, it's like a a tremendous like 07:15
specialty product to grow and they've 07:17
been growing it in Japan for the last 07:19
like 800 years roughly. 07:20
Um and so I don't know that I've ever 07:22
seen such a like unique specialty 07:24
product explode on the global scale like 07:27
this and then demands in you know uh 07:30
coffee shops in Omaha, Nebraska being 07:33
like damn it Japanese farmers grow it 07:35
faster. Like that's crazy to me cuz 07:38
we've seen this in other, you know, like 07:40
Greek yogurt was a good example of an 07:42
explosion 07:44
in demand. But that is just a process 07:45
that you 07:47
use to treat dairy milk of which we have 07:49
an absolute abundance, right? 07:51
We have too much dairy milk in America, 07:53
right? 07:54
So everyone was happy to be like, "Oh, 07:55
you want us to just like 07:56
add slightly more cultures and strain 07:58
this for longer? Great. We can do that. 08:00
Seems doable." 08:02
But this is such a fixed amount. But you 08:02
don't think that there's a world in 08:05
which they it could be cultivated more? 08:07
I'm sure I'm sure Japan is trying 08:10
because they'd love to. There's also 08:12
only one harvest a year cuz it's just a 08:14
spring harvest 08:16
that but like it's like it's like 08:17
whenever you make wine, right? It's like 08:19
whenever you make Normandy wine. Is that 08:21
a thing? 08:23
Probably. 08:24
There's probably wine in Normandy. 08:25
And then you find places that have 08:26
similar soil and similar weather and 08:28
then that's how you get something like 08:31
California apple wine, right? because 08:33
there's a there's a similar enough 08:34
ecosystem 08:36
where the fruit can exist. I'm sure they 08:37
can find something in god knows where in 08:40
another part of the world 08:42
where they can find a plot of land and 08:44
they can start farming it and then the 08:46
Americans can shut up about it. 08:48
Well, so I almost don't even know if 08:50
that's if that's the issue 08:52
because I think Japan grows enough green 08:55
tea. It's just the amount that has gone 08:58
into processing 09:00
matcha. I think only like 6% because the 09:02
processing is then which is but no the 09:05
wine analogy is good. 09:07
Yeah. So we have to open more processing 09:08
plants. 09:10
We need to do like uh what's it called? 09:10
Sideways. 09:12
Was Alan Rickman the other dude in 09:15
Sideways? No. I don't know. He's a 09:16
beautiful blondhaired man with a very 09:19
like lionlike face. 09:21
Yeah. Yeah. Yeah. 09:22
Can you Google him? Sideways actor. 09:23
It's about the the burgeoning California 09:25
wine industry. We need to do that with 09:28
MA. 09:30
Thomas Hayden Church. Am I not right? 09:31
Lionlike face. 09:33
He has a lionlike face. I love that. 09:34
I've never seen it. Um but but if if we 09:36
can't So so the manufacturing is a 09:40
problem. 09:42
Yeah. And even down to like the 09:42
grinding, right? So the thing that makes 09:44
matcha really unique, what gives it the 09:45
green color is part of that is the 09:46
growing the shade process. Then the 09:48
other part 09:50
picking it in spring too. 09:50
Picking it in spring for slush harvest. 09:51
Um but also it's fully ground. The 09:53
entire leaf is ground into a very fine 09:56
powder. And they still use stone 09:58
grinding mills for it. 09:59
Incredible. 10:00
So it's the best way to do it. And also 10:01
the reason people love matcha is in part 10:02
because it is such a high quality 10:04
delicious product, right? And such a 10:06
like that green color, you know, unless 10:09
you just dyed some garbage product, 10:11
but yeah, it's like it's a it's a very 10:14
arteasonal product that we now want on a 10:16
mass scale. And so you grind the whole 10:18
leaf 10:20
using these stone grinding mills and 10:21
then you typically would use like a 10:23
brush 10:24
to like whisk the water in slowly to 10:25
almost kind of emulsify it. So I get 10:28
this creamy delight in it. And so it's 10:29
like how much can you massroduce what is 10:32
by definition an arteasonal product. 10:35
Well, what people are doing is they're 10:37
starting to batch it out. So a lot of 10:40
places they don't even do that process 10:42
anymore. That beautiful 10:44
Oh, yeah. No, no. That's not how the 10:45
coffee shops are making. 10:46
No, no, that's not Well, some coffee 10:47
shops will do that to maintain the 10:48
integrity of the product. So much so 10:51
they'll even temperature check the 10:53
water, make sure that they're not 10:54
burning the matcha, make sure they're 10:56
not like steeping the matcha in lukewarm 10:57
water. They'll make sure to whisk it 11:00
properly. They'll change out their 11:01
whisks. And are you having a good time 11:02
with your matcha latte? 11:03
I really like matcha. 11:04
Do you really? Like they even strain it 11:06
through like a fine mesh sie. Like 11:07
there's people and places that do that, 11:10
but on a m like you think Starbucks is 11:11
doing that? Like get out of your head. 11:14
They have a pre-portioned powder that 11:15
has sugar and probably some like milk 11:17
enzymes in there too just to make life 11:19
easier. But like 11:21
some coffee shops that are local, they 11:24
batch it out like almost a concentrate 11:27
and then they give you like 90% milk and 11:30
10% actual batched out matcha that they 11:34
whisk with those like little those 11:37
little airator whiskers. You know what I 11:38
mean? Exactly. So I mean the the artisal 11:40
and the dedication that is originally 11:45
associated with matcha is already dying 11:48
for the sake of convenience. 11:51
No, it's true. And also just like the 11:52
kind of name 11:54
listen okay matcha like one is it's not 11:55
new. It goes back it was actually 11:58
originally invented in in China and then 12:00
production of matcha was banned in China 12:02
in the 1300s and it went to Japan. It's 12:04
like a whole long Chinese dynastic 12:06
storyline that we don't have time to get 12:08
into. What we do have time to get into 12:09
is me being at the Onami Sushi Buffet in 12:11
the Laguna Hills Mall in like 2004 12:15
and they have just uh they just give you 12:19
a scoop of green tea of matcha ice cream 12:21
at the end of your meal. So I remember 12:24
like the first taste I ever had of 12:25
matcha at least the flavor was literally 12:28
green tea ice cream at like a $19 lunch 12:29
special sushi buffet 12:32
in Orange County. And I remember just 12:33
being like floored by it. I was like, 12:35
"What a delightful flavor." Even 12:36
drinking this latte like sends me back 12:39
to that time of eating green tea ice 12:41
cream. 12:42
But as far as like the actual drink 12:43
blowing up in America, we've had we 12:45
known about it for a long time. 12:48
Yeah, we've had matcha for a minute, 12:49
right? But kind of like how Goop spread 12:51
the gospel of quinoa, you know, in 15 12:53
years ago, 12:56
right? 12:57
Like what is spreading the gospel of 12:57
matcha? 13:00
Tik Tok. 13:00
It's the tick tockers. It's always the 13:01
Tik Tok. My feed is inundated with 13:03
people, beautiful girls, just saying, 13:06
"I'm going to try a $15 matcha latte." 13:09
And then they try, they're like, and 13:11
then their eyes get all big like that's 13:13
the best matcha I've ever had. That's 13:15
literally all my feed is. It's that and 13:17
cute little duck videos. Lots of duck 13:19
videos. But I don't know what Have you 13:21
ever purchased matcha and tried to make 13:25
it at home yourself? 13:27
I've not. No. Have you? 13:28
What about Julia? 13:29
No, 13:30
you guys are not matcha people. 13:30
No, we're not. I don't I think she like 13:32
actively doesn't enjoy the flavor of 13:33
matcha. I I do, but I again 13:35
for caffeinated bevy. The only beverage 13:38
that I have a sort of ritual is either 13:40
pre-workout or black coffee, right? 13:41
Protein powder as well. 13:43
I have a lot of various powders that I 13:45
have to mix in with liquids already 13:46
with the creatine. 13:48
You're just a powder man. 13:49
The BCAAs. I don't have time for matcha. 13:50
That's in my life. 13:53
Yeah. Well, I did I did buy a few 13:54
different kinds of quote ceremonial 13:57
grade matcha. And there was about a 13:59
month and a half where I was actively 14:01
making it at home all the time. 14:02
You're the one causing the shortage. 14:04
No, I was the one being late to work 14:06
sometimes because I had to make my 14:08
matcha lattes. I'm sorry. 14:09
That's why you were late to work. That 14:09
literally came up in your midyear 14:10
review. 14:12
It's not the only reason, but it was 14:13
like that one month where I was like 3 14:15
minutes late. 14:17
That's why. 14:18
That's crazy. 14:19
I had to make my matcha latte. 14:20
Had to is an interesting phrase. What do 14:22
you mean you What do you mean? What do I 14:24
mean? You had to make a matcha latte and 14:26
you were late to work. Building habits 14:27
takes 14:29
What if your habit was getting them to 14:29
work on things? 14:31
Well, that's not really viable for me 14:34
right now. And I would like it if you 14:36
could not just like completely 14:37
cuss me out in front of all of my 14:40
viewers and friends right now. 14:42
Especially Maggie. It's not that funny. 14:43
It's kind of really funny that you just 14:46
admit this to me. 14:48
I've admitted worse to you. 14:50
Yeah, it's a 14:52
It's literally not the worst thing I've 14:52
said to you like today. 14:54
and it's only 12:30. 14:57
Um, but yeah, like I was I was dedicated 14:59
to the matcha thing and the first time I 15:02
made it, I it was so nasty. Like it was 15:04
all lumpy and bumpy and it was like a 15:07
light it was like almost like a like a 15:09
seafoam green color. I'm like, "Ah, I 15:11
didn't do this right." But I still drank 15:13
it all. And then I did it again the next 15:14
day and the next day and the next day. 15:16
And I used different tools like I used 15:17
one of those whers. I used my milk 15:19
frother. I got the bowl with the whisk 15:21
and all that stuff. I didn't do the 15:23
whisk properly. I didn't let the whisk 15:25
hang out in water. So, it was just it 15:26
was such a mess that I just decided to 15:29
completely absolve myself of all matcha 15:32
making skills at that point. So, I never 15:34
did it again. So, it's just tried it. 15:35
I tried it for a month. 15:37
That Well, that's funny because there is 15:38
this kind of weird twopronged 15:40
two-pronged explosion of matcha, right? 15:42
Where you have the this and this isn't 15:44
like this is just a delightful matcha 15:46
latte from Three Sisters Coffee Shop in 15:47
Burbank. Great family-owned business, 15:49
right? Um, but uh there's, you know, the 15:50
cream top, 15:53
the Ein Spanners, 15:54
the Ein, there's Ein Spanner. That's a 15:55
coffee place that makes matcha. They're 15:57
doing all the 16:00
It's a type. So, so an Ein Spanner, I'm 16:00
not sure if I'm pronouncing an 16:03
Ein spanninner is a type. 16:03
It's a It's a type of coffee drink 16:04
and it's literally like like cold foam 16:07
that's been whisked to like soft peaks 16:11
and then you put like a shot of matcha 16:13
in it and then you sprinkle some matcha 16:15
on the top and you charge someone like 16:17
$10. It is so delicious. So there's 16:18
that, right? And these very highly 16:20
aesthetic coffee shops. And then there 16:22
are also people just buying ceremonial 16:24
matcha at home, 16:25
right? 16:26
To either make lattes or two to actually 16:27
like do the damn thing. 16:29
That's an 16:30
because as Oh, spinners are delightful. 16:31
So beautiful 16:33
because like uh you know the ritual of 16:33
making matcha is something that like 16:36
grounds a lot of people in the morning. 16:38
And I feel like this two-pronged 16:40
explosion, this two-pronged explosion, 16:42
Nicole, it mimics exactly what we saw in 16:44
like thirdwave coffee 10 years ago 16:46
where you had the coffee nerds, you had 16:48
me uh going to blue bottle, getting a 16:50
first cupping of the Yemen coffee beans 16:53
from Moar Alenali, smuggling them out of 16:56
the Yemen civil war. You know, you had 16:59
all these people drinking these what V60 17:01
Max pourovers of like these single 17:03
origin beans simultaneously while 17:06
Starbucks was just blowing up with like 17:09
you want butterscotch toffee chips in 17:10
your frappuccino, 17:12
you know? And so you had like these two 17:14
extremes of one being kind of this form 17:16
of like purity and ritual and then uh 17:18
you know the other extreme of this kind 17:21
of like aesthetic and excess 17:23
and I feel like matcha is just following 17:25
that. 17:26
I think you're right. I think you're 17:27
right. I remember whenever I was working 17:28
at a at a coffee shop, there was like a 17:29
bunch of other coffee. No, I'm sorry. It 17:31
was like a coffee and chocolate shop and 17:33
there were a bunch of other ones opening 17:35
around. Not the same brand. It was just 17:36
like a bunch of other like artisal 17:38
chocolate houses that had like a barista 17:40
in the back and all of these places 17:42
would do ceremonial 17:44
cacao drinking events once a month. 17:46
Oh my god. Really? 17:49
People would just come and sit down in a 17:50
circle. 17:52
Oh, sick. 17:53
And the lights would be dimmed down low. 17:53
And then you would have almost like a 17:55
shaman-like person talking about cacao 17:56
rituals like in the ascend mine empires 17:59
and stuff like that. So I think that we 18:01
are just we're two steps away from doing 18:04
ceremonial grade matcha tea tastings in 18:07
these crazy niche like matcha houses 18:11
this close. 18:15
I I think you're probably correct if the 18:15
demand can actually if the supply can 18:17
actually keep up with the demand. Can 18:19
you imagine Justin Bieber going to like 18:21
a ceremonial matcha tea tasting at 18:24
Community Goods? 18:28
I Yes, I could. Does he go to Community 18:29
Goods? 18:32
He's the one that unfortunately for 18:32
those of you that are listening that 18:34
don't know what Community Goods is, it 18:36
is the longest line that you will see in 18:38
Los Angeles for coffee. 18:42
Really? I've never been. 18:44
It'll literally circle around Melrose to 18:45
the point where you get to the high 18:48
school almost. It's like four streets 18:50
away from the high school. You're 18:51
literally The line goes so dummy long. 18:52
It's so ridiculous. All for like an $8 18:55
coffee drink. I don't get it. 18:58
There's another place called Maru that 19:00
people like. 19:01
Maru. 19:02
Maru. 19:03
They do match. I haven't been. I got 19:06
dragged. Um 19:07
Why don't you go anywhere anymore? 19:08
But I do go places. 19:10
So cool. You used to go everywhere. 19:12
I would never go to coffee shop. I would 19:13
never go to coffee shop. I would go to 19:15
coffee shops to work, 19:16
you know. I would go work at Cafe Benet 19:18
on Wilshire. 19:20
But they have like But they have like uh 19:21
like foods there too, like pastries. 19:23
Yeah, I guess. Do I not go anywhere 19:25
anymore? 19:27
I don't know. Yeah, you sound like you 19:28
don't go anywhere anymore. You got 19:30
dragged to Maru. Maru is a great coffee 19:31
shop. 19:32
No, I got dragged to a different coffee 19:33
shop. Um I got dragged to a place called 19:34
La La Land Kind. 19:36
Yes. 19:38
And I felt 19:39
I went to high school with your creator, 19:40
Franuis. He's great. 19:41
I Yeah, it's lovely. I I felt though 19:42
like 19:45
Go ahead. What's up? I was in it's like 19:45
if a Laboo opened an Apple store, 19:47
you know, it was weirdly kind of like 19:50
So sorry and bright. I'm sorry. 19:52
But but also very sterile, but also 19:55
there were like 50 different drinks on 19:58
the menu and some of them had stuff 20:00
called things like banana cream and and 20:02
I didn't know what it meant. It it would 20:05
be like banana topped and I'd be like, 20:07
"You telling me I'm getting topped by a 20:09
banana right now?" Um but it was very 20:10
confusing. Uh, it was a very confusing 20:13
experience for me and I tried to order a 20:15
thing and they were like, "We're out." 20:18
And I was like, "Oh, I didn't want it 20:19
even." No, I got to say different words. 20:21
Um, but I got it and ultimately it was 20:24
pretty nice. 20:25
Did it have matcha in it? 20:26
No. 20:27
Okay. 20:27
Julia got a matcha thing 20:28
and she didn't like it cuz she like 20:29
matcha. 20:31
Yeah. But you got it to take a picture 20:31
of it. 20:33
Everyone take Everyone loves taking the 20:35
pictures cuz you get the drink and then 20:37
you take the picture of it and then that 20:38
is the experience. My computer decided 20:40
to restart by itself. I don't have any 20:42
autonomy anymore in the world. 20:44
It's okay. It's okay. 20:46
You get the drink and and by taking the 20:46
picture of the drink, then it not only 20:49
sort of becomes real in the world, but 20:51
you've already had the experience. It 20:53
was like when you told me that you 20:55
watched that video and you confuse that 20:56
with actually eating the food. It's like 20:58
once the mantra shows up on the picture, 21:00
then that means that you drink it. So, 21:02
why would you even drink it? I remember 21:04
when I was walking by a trendy frozen 21:06
yogurt shop called Little Damage 21:09
Downtown. They did a charcoal frozen 21:10
yogurt. I will actually watch an 21:12
influencer take a frozen yogurt, take a 21:14
picture of it, and then just throw it 21:16
right into the trash can without even 21:17
trying a single bite of it. And it all 21:19
kind of bums me out because there's like 21:21
actual temples in Japan that now can't 21:22
drink their matcha cuz it's Justin 21:25
Bieber at Community Goods drinking his 21:26
matcha. And where are the Japanese 21:28
temples? It's called ceremonial grade 21:30
because it actually corresponds to 21:32
ceremonies. There's no ceremony in 21:33
Justin Bieber taking a picture of the 21:35
matcha. 21:36
I think you and Franis were on the 21:39
Forbes 30 under 30 at the same time 21:40
actually. 21:42
Oh, really? Oh my god, that's really 21:43
cool. 21:44
Yeah, he's a nice guy. He actually just 21:44
did a collab with Keith Lee and he's 21:46
actually making matcha that I believe is 21:48
Can you Google Megie for me? Keith Lee 21:51
Laalakind Cafe. Can I tell you what I 21:54
love about Laakind Cafe? 21:56
Yeah. 21:57
They the servers or like the people 21:58
taking order, they always go like, "Love 22:00
you. Have a good day." Did you know that 22:02
they were very friendly? A lot of them 22:04
had piercings in places on their faces 22:06
that when I was growing up, people 22:08
didn't tend to have those piercings. 22:09
Like kind of dermals. 22:11
Oh, yeah. 22:12
They had a lot of dermals. 22:12
What kind of Lo kind were you at? 22:13
They were all very alternative really 22:15
in a way that I I like. 22:17
Okay. 22:19
You know, I want alternative people to 22:20
to one alternative people can do 22:22
anything. You can be bankers if you 22:24
want. You could be podcast host. You can 22:26
make coffee. But I I think especially in 22:28
coffee shops, they thrive. You know what 22:30
I mean? I'm trying to find this for you. 22:32
Hold on. 22:36
There's a really great Okay. There's a 22:36
really great What spurred this? There's 22:38
a really great article that was from BBC 22:39
News, um, where it was a reporter who 22:40
went to a town in Kyoto, I believe, 22:43
called Uji that makes the best matcha in 22:46
the world. It was literally the matcha 22:48
maker that used to make tea for the 22:50
emperor is in Uji. And they painted such 22:51
a vivid picture of Western tourists like 22:53
physically grabbing matcha out of like a 22:57
matcha tea shop owner's hands. to 23:00
wrestle it away from her because there's 23:03
such a shortage and it's people 23:05
effectively like hoarding matcha 23:06
and then this tea shop owner talking 23:09
about how they're afraid that they 23:11
actually won't be able to supply the 23:12
temples in Japan because of how fast it 23:13
is uh going off shelves. So Keith Lee um 23:16
is doing a Keith Lee latte which is a 23:19
double this is a double ceremonial 23:22
matcha secret sauce matcha cloud whole 23:25
strawberry and flaky salt and 100% of 23:28
all the proceeds are to go to the Texas 23:30
flood relief for Kirk County 23:33
we love that I love 23:35
these floods were horrific and I love 23:37
that this is the special sauce 23:39
the matcha foam is going to the floods 23:43
but you know what I love about this 23:45
That's a really good thing. 23:47
You know what I love about this? 23:48
I just get sometimes frightened. 23:48
It's okay. You get bummed out 23:50
by new technologies. 23:51
Sometimes the humanulture, 23:52
the point of humanity is to suffer 23:54
sometimes. And I know you're suffering 23:56
by being a little b- word about people 23:59
posting stuff on the internet and you're 24:03
just being a little b- word. But look 24:04
over here. Look what it says here. It 24:06
says extreme matcha. 6 to 8 g per 24:08
serving. 24:11
That's a lot of matcha. That's an 24:12
extreme amount of matcha. 24:13
This is double matcha. Do you know what 24:14
double matcha means? That means it's 24:16
twice the amount of matcha that needs to 24:18
be in there. 24:19
That what who's making these categories? 24:20
Um like if you go to a bar and you ask 24:24
for a double shot that means thank you 24:26
so much. I'd like to add some sugar to 24:29
it. 24:31
Mine's with soy milk. 24:31
Do you think soy milk is just milk and 24:32
Spanish? Um anyways, no I I sorry for 24:34
the mini spiral and crash out there. But 24:37
but no, like culture evolves. We've seen 24:40
these trends in the past, right? We saw 24:42
the quinoa boom. We saw the Greek yogurt 24:43
boom. third wave third wave coffee boom. 24:45
We've like seen all this happen. I think 24:47
culture moves very quickly and one Japan 24:50
right now 24:52
there's some stats coming out. Uh 24:54
Japan's tourism industry saw a peak in 24:55
2024 with a high of all time 37 million 24:57
tourists. Okay. 25:00
Right. And so right now, you know, how 25:01
many friends did you have go to Iceland 25:04
like seven or eight years ago? 25:06
Oh my god. 25:07
Everyone went to Iceland. Everyone went 25:08
to Iceland. It's just like there are 25:09
successful PR campaigns. 25:10
So many. How did you know? because I was 25:12
also there. Everyone went to Iceland. 25:14
Did you go to Iceland? 25:16
No, I never went to Iceland. 25:17
Everybody else. Why didn't we go to 25:19
Iceland? 25:20
I don't know what's wrong with $89 25:20
flights to Iceland. And it's all just a 25:23
PR campaign from tourism industries. 25:24
Japan obviously has like a lot of 25:26
awesome cultural exports. People are 25:27
watching anime, you know, doing all that 25:29
stuff. One, I don't know, One Piece is a 25:31
thing that people seem to like. I have a 25:33
Japanese hat on. I don't know. This has 25:35
been in my office for like 2 years and I 25:37
don't know where it came from. Um, but 25:39
the point is like I think this this 25:41
matcha apocalypse. It's not actually 25:43
something that's going to be a long-term 25:45
problem. 25:46
Your hair's so big today. 25:47
Thank you. I think matcha is generally 25:48
going to stabilize on some sort of 25:50
demand. I think people are going to find 25:53
a new drink to fetishize. 25:54
I don't think so. 25:56
You don't think so? You don't think 25:57
yerba mate can come in in 2020? 25:58
We tried with yerba mate. Remember? 26:00
What do you mean we tried with yerba 26:02
mate? 26:03
The US tried with those cans of yerba 26:04
mate. 26:06
Oh, guayaki. 26:06
I love yerba mate. And no, but like a 26:08
hot mate one. You think people are 26:10
ceremony behind mate? Yeah. Back in the 26:12
gourd, baby. 26:14
Back in the gourd. 26:14
Give me the mate gourd. 26:15
And then moving it to the side and 26:17
putting their straw. You think people 26:18
You know what? Maybe you're right. I 26:19
think maybe. 26:22
Yeah, I think we have. But you know what 26:24
has to happen? The Brazilians have to 26:26
hyper fetishize it and be like, "This is 26:28
what sexy Brazilians like to drink." 26:30
Acai. Acai is another great example of a 26:32
Brazilian product that we fetishize. I 26:34
think mate tends to be more Argentinian. 26:36
Oh, was it? Why did I think I'm sure 26:38
it's all in the Patagonian 26:39
area. I'm sorry. I'm sorry. I'm sorry. 26:41
But 26:43
yeah, asai used to be a big deal. You 26:43
It'll It'll stabilize. 26:45
It stabilized. It always stabiliz 26:46
stabilizes. 26:48
It always stabilizes, right? There's 26:48
like a natural eb and flow to these 26:50
things. Matcha has seen an unprecedented 26:52
rise. So 2010 to 2023, Japan literally 26:54
tripled their uh their production of it. 26:57
And so like that's why if you're from 27:00
the Japanese like tea association's 27:02
perspective, you're like there's no 27:04
shortage. We're like really making a lot 27:05
of it. you the demand has just increased 27:07
so much. It's not like um the short 27:09
Sriracha shortage was a real thing 27:11
because like there was a drought and 27:13
then the dude like killed his farm 27:15
connections and so there was an actual 27:17
shortage of Sriracha where you saw 27:18
production go down. Production's never 27:20
gone down in matcha. They keep making 27:21
it. It's just we live now in in a more 27:23
globalized culture 27:26
and you don't like that. 27:27
It's not that I don't like it. It's um 27:29
No, I guess I don't like it. 27:31
Okay. You sound like my dad. 27:32
No, I I think there's I think there's 27:34
something really important about the 27:37
idea of like context and teroir. 27:38
Sure. 27:40
Right. The idea of like 27:40
preservation of some things. 27:42
Yeah. Of um if every single food sort of 27:43
gets commodified and ran through, 27:47
right? I think you lose a fair amount of 27:50
like specialness in that food, right? 27:52
when matcha just becomes like the flavor 27:54
dour that you're leaving behind for the 27:57
next big, you know, milky coffee drink, 28:00
you know, it it to me it's a little bit 28:02
of a spit in the face in the last like 28:04
800 years of matcha production that 28:06
really means something to people. 28:09
Yeah. 28:11
You know, I think like the perfection of 28:11
an artisal craft is something and I 28:13
understand the irony of somebody who 28:15
every YouTube video we make where we 28:17
cook food, that's the only time we're 28:19
ever cooking that food, right? I'm not 28:20
somebody who sits here and I try and 28:22
perfect one dish, but I think I have 28:23
fantasies. 28:25
Well, you did have a video where you did 28:25
that with uh 28:26
Yeah, I did that with omu rice and a 28:28
Japanese dish 28:30
and a soup dumpling 28:31
and soup dumplings. Dishes that take 28:32
years and years and years to master. So, 28:34
I understand that I am also part of the 28:36
problem. We live in a society that moves 28:38
so so so fast because everything around 28:40
us demands it. But I am just urging 28:43
everybody to like slow down, man. 28:46
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All right, Nicole, we've heard what you 30:23
and I have to say. Now it's time to find 30:25
out whe out there in the universe. Time 30:27
for a little segment we call 30:30
opinions are like casserole. 30:32
[Music] 30:34
Megie, shut 30:40
I'm just kidding. I'm not abusive to the 30:44
staff. 30:46
If I was 30:48
Did you just call Megie the staff? 30:48
That's crazy. 30:50
That's worse than if you That's worse 30:51
than if you were to just like abuse 30:54
Megie. She just called her the staff. 30:55
She knows I'm kidding. Megie is my 30:57
friend, right? Megie. 31:00
Yes, we're 31:01
Maggie is friend, not food. 31:02
Food. 31:05
Is that That's not from Shark Tail. 31:06
No. Um, 31:08
finding Neymar. 31:10
Finding Neymar. 31:12
Bruce the Shack. 31:13
All right, let's get this ball rolling. 31:15
Bruce. 31:17
Hey, Josh. Nicole, it's Dane from 31:18
Louisville, Kentucky. I have been 31:20
subbing plain Greek yogurt for pretty 31:22
much every use of sour cream, 31:25
three years. I mean, I think it is 31:29
better for you protein and fish. 31:30
Um, but every time I tell people that I 31:34
use Greek yogurt in like a baked potato 31:36
or I use it as a base of a sauce, they 31:38
look at me like I'm insane. But I feel 31:41
like this is a good healthy common 31:43
practice that I've heard other people 31:46
do. 31:47
I'd love your opinion on this. 31:48
The opinion is it's a good it's a good 31:50
job, man. I barely I barely consume sour 31:53
cream anymore. 31:56
Only I only have Greek yogurt in my 31:56
house. 31:58
It's a d It's a dying industry. Sour 31:58
cream. The sour cream industry. It's 32:01
here's what you got to do. You got to 32:02
lie. You got to lie to them. You got to 32:04
lie to your friends and loved ones and 32:06
they're going to come over and you're 32:07
going to make them uh you're going to 32:08
make them a baked potato. You're you're 32:10
going to make them what else do people 32:12
put sour cream on? You're going to make 32:13
them like nachos enchiladas nachos and 32:14
you're going to put sour cream on and 32:16
they go, "Is this is this Greek yogurt?" 32:17
And you go, "No, no, it's sour cream." 32:19
And then you just lie to them until you 32:20
suddenly believe your own lie. Because 32:22
that's what I've been doing to myself. I 32:24
say, "Josh, Josh, Greek yogurt, it 32:25
tastes the same as sour cream. It's 32:27
healthier." And then I actually try full 32:28
fat sour cream and I go, "Oh, oh god, 32:30
that's good." And then I go back to 32:33
eating my Greek yogurt. So I think 32:34
that's what you have to do. It's Go 32:37
ahead. 32:38
No, no, it's okay. I was going to go on 32:39
a tangent tange. 32:40
Go on a tangent tang. 32:41
No, I don't want to. 32:42
Can I Okay. Well, I had I have a tangent 32:43
tange that you might agree with. 32:46
Go ahead. 32:47
It's like when all them influencers on 32:48
the Pinterest boards was making like um 32:50
they're like it's brownies except it's 32:53
just dates blended with black beans and 32:55
cocoa powder. And to them that's 32:56
brownies. That's that's brownies. 33:00
To them 33:01
to you that Greek yogurt is sour cream. 33:02
I would argue Greek yogurt is probably 33:04
closer to sour cream than this bean date 33:06
mash is to a brownie. But it like really 33:08
is the same logic. 33:11
Um 33:12
my tangent was going to be um that was 33:13
great. Thank you so much for your um 33:15
your cander. Um we we No, wait. When I 33:16
was little, there was an ad for Daisy 33:20
sour cream and I remember someone 33:22
dipping a strawberry into it. I remember 33:25
to this day I'm like, who the hell 33:28
dips a beautiful summer strawberry into 33:32
a daisy sour cream? 33:37
Why not disgusting? What if you put a 33:39
little honey on that sour cream? 33:41
But is there honey being drizzled on the 33:42
ass? 33:44
No, there's no honey in that honey. 33:44
No, there's no implied honey. But like 33:46
if you 33:47
But you would dip a strawberry into 33:48
yogurt. 33:50
And here we are talking about how yogurt 33:51
and sour cream are interchangeable. But 33:52
s Josh, 33:54
what? 33:56
They're not equal. 33:56
They're not equal. But why? I would 33:58
argue sour cream would taste better on a 33:59
strawberry than yogurt. 34:01
No. No. 34:04
Why? 34:06
No. 34:07
How are they even? 34:07
No. 34:08
Julia once, my wife, my wife Julia once 34:09
just sent me a text just saying like, 34:12
"What's the difference between it was 34:15
like yogurt, sour cream, crema, Mex me, 34:17
just all these things." She was like, 34:20
"What's the actual difference there?" 34:21
and I was like at work and I didn't 34:23
respond for a couple hours and she was 34:24
just like I don't understand in all 34:26
caps. And so maybe you should do a whole 34:29
podcast about that because I couldn't 34:30
tell you how yogurt and sour cream are 34:32
actually different. 34:34
I think yogurt and sour cream are 34:34
different because of the lacto 34:37
fermentation process. 34:38
What's making the sour cream sour? 34:40
I think I Well, I think there is lacto 34:42
fermentation that's happening but not as 34:44
much. 34:46
Not live cultures. 34:46
I don't maybe. And I also think there's 34:47
more well full fat Greek yogurt 34:49
We need to research this later. But I'm 34:53
just mad about the Daisy ad. Like, that 34:55
Daisy ad pissed me off to this day. To 34:57
this day, I'm sorry, I spit. To this 34:59
day, there has never been an ad that has 35:01
viscerally angered me the way that this 35:04
Daisy sour cream dipping strawberry ad 35:06
did. And you know exactly the one I'm 35:09
talking about. 35:10
And I always thought it looked so good. 35:10
I was like, this is what rich, happy 35:12
families are doing is they're dipping 35:14
their strawberries in sour cream. Daisy, 35:16
you got me on that one. 35:18
No way. 35:19
And you know what? To this day, I still 35:20
do do a dollop of doot do a dollop of 35:21
daisy. When 35:23
you don't, it's sour cream. 35:24
Well, when Susan comes over, cuz that's 35:25
Greek yogurt. 35:27
That's why there's still daisy in my 35:27
pantry 35:29
for your mother-in-law. 35:29
My mother. Yeah, she came over and I 35:30
made her a loaded baked potato. 35:31
That's a boomer food. Sour cream is a 35:33
food for boomers. 35:35
You're correct. 35:35
Next. 35:37
Greek yogurt occupied 0% of total yogurt 35:37
market share in 2000. By 2010, it was up 35:40
to 44% of total market share of yogurt, 35:42
now peaking at 51%. 35:45
Wow. 35:47
What kind of neurode divergence is that 35:47
called? The really good kind. 35:49
The one the one that helps. 35:52
The one that helps push us all forward. 35:54
Even though sometimes we don't want to. 35:56
We just want to sit and just 35:57
I love yogurt. 35:59
Yogurt loves you, too. 36:00
Hey, Josh Nicole. Love the podcast. Uh, 36:02
I just discovered something that I'm 36:05
eating right now that is basically 36:06
getting the flavor of crappy American 36:09
sushi that you get at regular American 36:11
sushi restaurants, but for almost no 36:14
money. 36:15
Pause it for a second. Pause it for a 36:16
second. I'm going to guess. I'm going to 36:17
guess. I'm gonna guess that it's cream 36:18
cheese, cereami sticks, 36:20
uh, canned tuna, and Sriracha. Continue 36:23
for almost no money. Just take the what 36:27
I have, at least in my place, it's just 36:30
called crab salad. It's the fake crab 36:32
sticks mixed up with spicy mayo and 36:35
other things. It's exactly what is in 36:37
crappy American sushi. You put that just 36:40
with rice with soy sauce on it, you have 36:42
the exact same flavor palette. Pretty 36:44
close. That's it. More people should eat 36:47
this. 36:48
Okay, great. 36:49
This is one of those 36:50
mind readader. I'm a mind reader. I read 36:51
patterns. 36:53
This is one of those beautiful things 36:54
where where if you're knowledgeable 36:56
enough, you can kind of like what's his 36:57
name? Doctor Strange. You kind like 36:59
Doctor Strange way. You can Rainman your 37:01
way. Rainman was my favorite Marvel 37:04
superhero. You can 37:05
Dustin Hoffman. Underrated. 37:07
You can kind of like Rainman your way 37:08
into different worlds where where you've 37:11
taken you're like, "Okay, sushi, 37:12
expensive, cool, elegant food. You get a 37:14
even a California roll at a sushi bar is 37:17
still like kind of really cool thing and 37:19
delicious objectively. And then you have 37:21
the crab salad that my boomer dad grew 37:23
up eating. We would go to the Ralph's 37:26
Kroger store deli, get a scoop of crab 37:27
salad. That's the same thing that's 37:30
inside the California roll. Put it on 37:32
rice. You're correct. You've won. You've 37:34
like solved the 37:36
You cracked the code. 37:37
Cracked the Enigma code. Now you can 37:38
find all the Ubot. 37:40
Josh is referencing that one movie with 37:42
Benedict Cumberbatch and Kieran 37:44
Knightly. 37:46
What? 37:48
What? 37:48
Which one? 37:50
What? 37:51
Which about the German Ubot? 37:52
Yeah, about cracking the code. The 37:55
imitation game. 37:57
Oh, I was referencing Well, that was 37:58
that about Alan Touring. 38:00
Um, can you go back to the 38:02
looking? 38:05
I never saw it. 38:06
That's a true story if that's what 38:07
you're wondering. 38:09
The imitate. Is that about Alan Touring? 38:10
Go. Go down, Megie. Go down. 38:13
Scrolling. 38:16
I was pressing. It's not scrolling. 38:17
I'm in the middle of reading. 38:20
I'm trying. 38:24
Peggy, I'm kidding. 38:26
How hard is it to get good help around 38:27
here? 38:29
I'm crying. 38:29
What is this website? Are you on the 38:31
web? 38:34
It's Netflix. It says, "During World War 38:34
II, a mathematician leads a team of 38:35
crypto analysts as they work feverishly 38:37
to break the Germans notorious Enigma 38:39
code." 38:40
That's pro. Yeah, the the the 38:41
mathematician is probably Alan Touring. 38:42
I've never seen the movie, but I'm 38:43
reading Cryptonnomicon by Neil 38:44
Stevenson. 38:46
Oh, so you're reading the book about the 38:46
movie about literally 38:48
that's a weird way to do stuff. 38:51
Honestly, why would you do it in that 38:53
order? 38:54
I didn't know the movie existed. The 38:54
book 38:56
um and it's a it's a fiction book, but 38:58
he's a character. He was um 39:00
touring test. 39:02
Touring test. That's correct. Also 39:03
also really big at that movie Ex 39:05
Machina. 39:07
Yes. Also a g a gay man who was treated 39:08
very unfairly. 39:12
Yes. 39:12
Being a hero. That's they they include 39:13
that in the movie. 39:15
They include that in the movie. 39:16
That's good. 39:17
What are we talking about? 39:18
Crab salad. 39:20
It's great. 39:21
I have some crab salad in my fridge 39:24
right now. Megie, sorry to make you 39:26
pause it. That was the end of that 39:27
sentence. I made it. 39:29
Okay. I got to click play now. I put 39:32
shrimp in it. 39:34
Hey Josh, Nicole, and Megie. This is 39:35
Charity from Virginia. 39:37
Hot take is that pickle butts 39:41
and green bean stems um are not gross to 39:45
eat. My husband will not eat the end of 39:50
a pickle if it has the tiniest bit of 39:53
stem um or even a hint of it, even if 39:56
it's cut off. So, what do you think? 39:59
Stems and pickle butts. gross or not 40:01
gross. 40:03
Um, I was always raised in a house where 40:04
my mom would cut the green beans to make 40:06
Persian food very specifically. So much 40:09
so that it was also my job to like snap 40:11
the ends and cut them also. They're the 40:13
same size. She literally trained me, my 40:15
mom, even though she like didn't like it 40:17
when I was cooking with her. She like 40:19
kind of taught me some like really like 40:21
important skills like she like you trim 40:22
this on but you leave the tails on this 40:24
side because it looks better. You know 40:25
what I'm talking about for green beans. 40:27
Right here. 40:29
Do you know what I'm talking about? Why 40:30
are you so quiet? 40:32
You trim what? 40:33
Green beans. 40:34
But you're saying like, okay, I got 40:35
pictures pulled up. You're saying you 40:37
trim off the hard part of the stem, but 40:38
then you leave the pointies 40:40
some sometimes. 40:41
Yeah, 40:43
sometimes. 40:43
I would always trim them, but I've never 40:43
eaten the pointies or the green. 40:45
I've never eaten the point 40:46
out of habit, but Charity I believe 40:47
charities should be correct. 40:48
I believe Charity's talking about the 40:49
stems being edible, not the green pointy 40:51
bit. 40:53
Yeah, 40:54
I don't agree with you. 40:54
Cuz sometimes a pickle butt, if it's a 40:55
clean pickle butt, 40:57
I love pickle butt. 40:58
Arguably better. You get more crunch cuz 40:59
the skin, but then sometimes there's a 41:00
little stem hanging off of it. I'll eat 41:02
it. 41:04
You'll eat the full stem. I'll just 41:04
twist off the stem. 41:05
I'll eat it. I don't care. I'll eat the 41:06
butt. 41:07
You ever How many How many corettes do 41:08
you prep? 41:09
What's a corette? 41:10
A corette. 41:11
You Americans call it a zucchini. 41:13
I I I 41:16
cook zucchini like once every two weeks. 41:18
Yeah. I'm probably cooking it like twice 41:20
a week. 41:22
Oh, 41:23
I don't know why. It's one of the 41:24
vegetables that Julian does have to do 41:25
with anything. 41:27
I'll tell you why. So you can picture a 41:27
corset, right? Zucchini as you Americans 41:29
call it. Um, and there's there's a butt. 41:31
You are also American. 41:33
Yeah. So are you. So that's why you call 41:34
it a zucchini. And I call it a corset. 41:35
So the corset, right? It's got a little 41:37
butt 41:39
and it has a little top hat. 41:40
It has a little top hat. I used to trim 41:41
both of those off and then I was I 41:43
realized why, Josh? Why can't you be 41:46
more like Charity and just eat the butt 41:48
and the top hat of the corset? And now I 41:51
do and my life is better for it. They 41:53
You know what the butt and the top hat 41:55
tastes like? I more corette. 41:56
More corette. 41:58
I think I subconsciously removed the top 42:00
and the bottom, too. I think it might be 42:03
just like a cooking kitchen thing. 42:04
Yeah. It's like you're like, "Oh, square 42:06
off the cut." 42:08
I think it's where it comes from. 42:08
No way, man. Eat the butt. 42:10
That's a mythical kitchen. It's a 42:13
mythical kitchen motto. 42:15
Eat the butt. 42:16
Get out. 42:18
It's not even a podcast motto. It's just 42:18
a mythical kitchen. That's the ethos of 42:20
our channel. 42:22
Eat the butt. 42:23
Sorry, children. Listen to this. 42:25
Hello Josh, you beautiful chiseled man. 42:27
And Nicole, you wonderful mother to be. 42:29
I've only got a few moments you with my 42:31
food take. So pitter patter, let's get 42:34
at her. 42:35
What is the sauce that goes beautifully 42:36
with a hot dog when ketchup, mustard, 42:39
and the like just aren't cutting it and 42:41
you want to shake things up? That's 42:43
right, applesauce. 42:45
Oh, hell yeah. 42:47
It's got texture. It's got that little 42:48
whisper of acidity. And most of all, 42:50
it's got convenience, baby. 42:52
That's right. Why try to ketchup and 42:54
mustard out of a bottle when you can 42:57
bust open a cup of applesauce and be 43:00
ready for dipping in no time? 43:01
The applesauce cup is the ideal vessel 43:03
for dipping foods. Why be relegated to 43:06
those small paper and metal condiment 43:09
cups that can only take a few fries at a 43:12
time at most? Get a cup of applesauce 43:14
and dip freely. 43:16
And like I said, it's fantastic with hot 43:18
dogs, but it's also great with its 43:20
cousin, the corn dog, and much more. I'm 43:22
talking French fries, fish sticks, 43:25
chicken nuggets, chicken fries, chicken 43:28
wings, chicken thighs, pork chops, you 43:30
name it. If it has an ounce of H, this 43:32
would be good with a sauce. Applesauce 43:35
can fit that roll 100%. And a little 43:38
bonus before I go, fried catfish is 43:42
right up there next to pizza on the 43:44
chart of tasty foods that are still 43:46
tasty straight out of the fridge the 43:48
next day. 43:50
Love y'all. Be blessed. 43:50
Love that. What a great voice you have. 43:52
Incredible. Uh my favorite part of that 43:54
was that he said, "I only have a short 43:57
time to dazzle you." One, we were 43:58
dazzled from 3 seconds in. 97 seconds. 44:00
He That was the short time. But I think 44:04
he made his point very very clear and I 44:06
think it's an incredible point. 44:08
Um I have never been a lotka and 44:09
applesauce girl. 44:11
So I'm going to and I don't like 44:13
applesauce in general. Very I don't 44:15
think I've eaten applesauce more than 44:17
five times on my own valition. I once 44:18
drank a quart of applesauce. I just 44:21
drank it. They sold it 32 ounces at 44:24
Write aid. I bought it. I drank it. I 44:26
then I then held the world record. Yes. 44:28
I then held the world record for most 44:31
baby food. But if it's really mostly 44:33
applesauce, I ate 3 lb 10 oz in 1 44:35
minute. 44:38
I'm not a big applesauce person. I'm not 44:39
a big like puree. Like sweet purees are 44:40
almost too vomity for me 44:45
in a way. But ketchup is okay because it 44:47
has enough salt. 44:49
I think equal parts applesauce and 44:50
mustard. I think that would be a great 44:53
That's a chutney. That's like chutney. 44:55
But applesauce is most of the way to a 44:56
chutney. 44:58
No, it's not savory enough to be a 44:58
chutney. Well, I agree with that. Most 45:00
of the way you just got a little 45:01
sprinkle of salt, little hit of acid. 45:02
But I think I agree. I think the hot dog 45:04
is like salty and savory enough for it 45:06
to really work with the applesauce. 45:08
What did they say? Something sazzle. 45:11
Let's get a 45:12
bit powder. Let's get out of it. We're 45:14
stealing that. 45:15
that 45:18
approved for stealing. 45:18
I thought I thought maybe a little too 45:20
much pos, a little too much logos, not 45:22
enough ethos behind it cuz when we start 45:24
talking about the dipability of the 45:26
cups, I think what you're looking for is 45:27
just maybe a wider mouth bowl for your 45:29
ketchup. 45:31
Seems like a pretty easy sol. You know 45:32
what I mean? But but again, I do think 45:34
it's incredible. Corn dog, applesauce, 45:35
perfect. 45:37
I'm down with corn dog now because corn 45:37
like cornbread batter is sweeter and 45:40
there's like honey in it. 45:42
Yeah. So, I understand why the the how 45:44
do I the channel 45:47
channel 45:49
the channel 45:50
the channel 45:51
like the the river is it's closer to the 45:51
bend. You know what I mean? Like like 45:54
the the the bridge is more a bridge in 45:55
the gap. 45:58
Yeah. 45:59
Bridge in the gap with corn dog make 46:00
more sense than hot dog and bun. 46:02
Yeah. But really pretty well well 46:04
reasoned. Very well very well presented. 46:06
I applaud you. 46:08
Feels very German. And on that note, 46:10
say the thing you said, you know, like 46:13
you go like a German computer again 46:15
probably. 46:17
Well, on that note, thank you so much to 46:17
stop by Hot Dogs and Sandwich. We got 46:19
new audio only episodes every Wednesday. 46:20
New videos out on Sundays wherever you 46:23
get your videos. The Blockbuster. 46:25
If you want to be featured on Opinions 46:27
like Casserles, hit us up at 833 Dog Pod 46:29
1, but only if they're as good as the 46:32
last opinion. All right, 46:34
don't hold yourself up to his standards. 46:35
You're never going to compare. Um, but 46:37
you know what you can compare is the 46:39
video quality of this podcast versus our 46:41
other videos, which is say please go 46:42
watch our other videos over at Mythical 46:44
Kitchen. 46:45
They're really good. Watch them. I 46:46
promise. 46:47
Bye. 46:48
Bye. 46:49
Tune in every Saturday to Good Mythical 46:50
Weekend, where the fun continues all 46:52
summer long. Plus, get to know the crew 46:53
even more over on the Mythical Socials. 46:55

– English Lyrics

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[English]
Look out. It's the It's the
It's the match apocalypse.
This is a hot dog. It's a sandwich.
Ketchup is a smoothie.
Yeah, I put ice in my cereal. So what?
That makes no sense.
Hot dog is a sandwich.
A hot dog is a sandwich.
What?
Uh, welcome to our podcast, A Hot Dog is
a Sandwich, the show where we break down
the world's biggest food debates. I'm
your host, Josh. And I'm your host,
Nicole. And I
And my voice has been gone for roughly
what, two months?
What do you mean by gone?
It's not gone. It's just gotten a little
bit raspier. I feel like maybe I'm just
sort of aging into myself like a jazz
singer with a history of opium and
cigarettes addiction.
I've never really clocked the fact that
your voice has changed.
Really?
Sorry. Maybe I'm just not like that
receptive anymore.
No, it's perfectly fine. But every time
you change your hair and I don't notice,
you get all mad. Uh
well, yeah. That's because it's like you
can tell it's like instead of like
you're going through like a a decline,
your voice is going through a like
steady gradual gradual degree. Exactly.
It's beingcoming worse and worse. How am
I supposed to recognize until one day I
open the door and you can barely call
Robert Kenned.
Uh so today we are talking about the
matcha shortage or should I say the
supposed matcha shortage.
What do you mean? Because
is there fake news going around?
It's not necessarily fake news, but
we've been hearing about a matcha
shortage for the last I mean kind of
year or so.
What's happened is these little bad boys
right here. This is called a what's it
what's it called? A matcha latte.
Yes.
Never had one.
You've never had a matcha an iced matcha
latte before.
I've taken sips off of people's and I've
always enjoyed it. I have never gone to
a place and ordered a matcha latte.
Why? Because if I go to a place that
sells a majate, they probably also sell
something called black coffee. And this
isn't me being like a contrarian '9s
comedian being like, "Back in my day, a
small was a small, not a tall Starbucks.
Every word there actually means large.
I'm Paul Rudd in the movie Role Models.
Fantastic movie." But I'm not talking
about that. I just If I'm going to a
coffee shop, I I love drinking black
coffee.
You're really falling apart in the seams
here. I need you to get it together.
Okay. How do you feel about the matcha?
This is from three. Yeah, I also had a
visa.
My matcha is also like not Well, I did
get it unsweetened to be fair.
This is very nonsweet,
which I kind of like sometimes.
Do you need me to pat your back?
I don't know what happened, man.
Come here.
I don't think I need you to pat back. I
don't want to do that.
Come here.
I can't move.
Turn your chair.
just hit me.
Um,
is that better?
Yeah.
What were we talking about?
Um, matcha lattes and how the ones that
we have aren't very sweet, but that's
not a bad thing.
No, you you can really taste the matcha,
but um
vegetital. It's a vegetital matcha.
It it sure is, which is what people want
in matcha generally. Um, but there's
been a massive explosion of matcha
lattes and coffee shops that are
devoting themselves to matcha. There's
been a massive surge on social media of
all matcha based content. But as the
Global Japanese Tea Association came out
and said in a blog post,
they were like, "There's no shortage.
We're producing like way more than ever.
We kind of just can't produce that much
and um people are just trying to drink
way too much of it." So, does that even
constitute like a shortage? Well, I
think that the matcha business is going
to have to evolve and change a little
bit. I think we're going to have to
start seeing matcha farms in rural
Kentucky.
I also
other places that as of now, one that's
a great little conduit to the point of
like how much do we lose out on culture
and like quality because matcha can only
be grown in Japan.
Why? because that is literally the c the
protections on the term matcha. It's how
scotch can only be produced in Scotland.
It's how uh tequila can only be produced
in the in the tequila.
Yeah.
You know, it's it's why champagne can
only be produced in champagna.
Yeah. But like you have champagne and
procco in the same glass if you're not
someone who knows the difference between
champagne and procco. They're pretty
much the same thing.
100% agree. 100% agree. You're saying we
need like a truffle oil, like a
synthetic truffle oil for matcha. We
need a fake matcha business and you and
I should start it.
I don't want to move to rural Kentucky.
I mean, I'm sure it's beautiful and
there's like a bunch of kudu root
everywhere just like growing and
growing. But I don't Let me tell you,
well, the fact that people are so
obsessed with matcha right now means
that the industry is going to have to
evolve, right? I mean, the protections
on it are fine, and I'm totally fine
with there being protections on it, but
if there's a very high demand, which it
seems like there is, and it's not a
manufactured demand, I see people
literally having a matcha latte every
single day. People are obsessed with
their matchas. So much so that they're
willing to spend top dollar on their
matchas, which I don't think a lot of
people are willing to do that with their
coffee anymore
because of the like, how do you say,
like the fetishization of ceremonial
grade matcha and all that stuff,
correct? But for something like this, if
we want to see the matcha apocalypse
dwindle, we are going to have to see
places start producing their own matcha.
Whatever you want to maybe it's not
matcha.
I don't think you can just
do that though, especially a product.
What about tobacco? What about something
like tobacco?
I don't know. I don't really know how
tobacco is growing.
I've seen Thank you for smoking.
Yeah. Do they they start growing tobacco
and other but
so the interesting thing though right is
like what is matcha right and why is it
so hard to grow in other areas and why
can't Japan just plant more is it
limited land resources whatever so
matcha is it's just it's chameleia
sinensis right which is we've talked
about this it's the tea plant this is
the green variety of the tea plant
but there are tons of different kinds of
green tea in Japan right so there's like
sencha is the I think the most common
green tea in Japan there's other really
cool ones Hojicha is my favorite. It's a
roasted green tea leaf. And then there's
ganacha, which is green tea that's been
mixed with like roasted barley powder.
Um, matcha is so unique because one, if
it wants to be considered ceremonial
grade, which is not a real thing in
Japan. It's just a sort of western
marketing ploy, which I think is really
funny because we tend to have this um
I don't know almost like Japanophilic
kind of
like the fetish fetishization
like whenever sushi first came. Same
thing's happening with matcha. 100%. So,
we're like, "Oh my god, this is used in
in real ceremonies and now I can get it
flooded with milk and sugar and drink
it. I'm just like a Japanese monk." Um,
kind of a little bit that relationship
happens. But the term ceremonial grade
is is only a western marketing term, but
it does typically refer to what's called
a first flush harvest,
right?
Which is just the spring harvest, right?
And also, matcha, the reason it's so
like bright green and beautiful and has
a unique flavor is that it's like grown
partially shaded.
Yes. while the other kind is grown
straight up in the sun.
Yeah. So, it's like a a tremendous like
specialty product to grow and they've
been growing it in Japan for the last
like 800 years roughly.
Um and so I don't know that I've ever
seen such a like unique specialty
product explode on the global scale like
this and then demands in you know uh
coffee shops in Omaha, Nebraska being
like damn it Japanese farmers grow it
faster. Like that's crazy to me cuz
we've seen this in other, you know, like
Greek yogurt was a good example of an
explosion
in demand. But that is just a process
that you
use to treat dairy milk of which we have
an absolute abundance, right?
We have too much dairy milk in America,
right?
So everyone was happy to be like, "Oh,
you want us to just like
add slightly more cultures and strain
this for longer? Great. We can do that.
Seems doable."
But this is such a fixed amount. But you
don't think that there's a world in
which they it could be cultivated more?
I'm sure I'm sure Japan is trying
because they'd love to. There's also
only one harvest a year cuz it's just a
spring harvest
that but like it's like it's like
whenever you make wine, right? It's like
whenever you make Normandy wine. Is that
a thing?
Probably.
There's probably wine in Normandy.
And then you find places that have
similar soil and similar weather and
then that's how you get something like
California apple wine, right? because
there's a there's a similar enough
ecosystem
where the fruit can exist. I'm sure they
can find something in god knows where in
another part of the world
where they can find a plot of land and
they can start farming it and then the
Americans can shut up about it.
Well, so I almost don't even know if
that's if that's the issue
because I think Japan grows enough green
tea. It's just the amount that has gone
into processing
matcha. I think only like 6% because the
processing is then which is but no the
wine analogy is good.
Yeah. So we have to open more processing
plants.
We need to do like uh what's it called?
Sideways.
Was Alan Rickman the other dude in
Sideways? No. I don't know. He's a
beautiful blondhaired man with a very
like lionlike face.
Yeah. Yeah. Yeah.
Can you Google him? Sideways actor.
It's about the the burgeoning California
wine industry. We need to do that with
MA.
Thomas Hayden Church. Am I not right?
Lionlike face.
He has a lionlike face. I love that.
I've never seen it. Um but but if if we
can't So so the manufacturing is a
problem.
Yeah. And even down to like the
grinding, right? So the thing that makes
matcha really unique, what gives it the
green color is part of that is the
growing the shade process. Then the
other part
picking it in spring too.
Picking it in spring for slush harvest.
Um but also it's fully ground. The
entire leaf is ground into a very fine
powder. And they still use stone
grinding mills for it.
Incredible.
So it's the best way to do it. And also
the reason people love matcha is in part
because it is such a high quality
delicious product, right? And such a
like that green color, you know, unless
you just dyed some garbage product,
but yeah, it's like it's a it's a very
arteasonal product that we now want on a
mass scale. And so you grind the whole
leaf
using these stone grinding mills and
then you typically would use like a
brush
to like whisk the water in slowly to
almost kind of emulsify it. So I get
this creamy delight in it. And so it's
like how much can you massroduce what is
by definition an arteasonal product.
Well, what people are doing is they're
starting to batch it out. So a lot of
places they don't even do that process
anymore. That beautiful
Oh, yeah. No, no. That's not how the
coffee shops are making.
No, no, that's not Well, some coffee
shops will do that to maintain the
integrity of the product. So much so
they'll even temperature check the
water, make sure that they're not
burning the matcha, make sure they're
not like steeping the matcha in lukewarm
water. They'll make sure to whisk it
properly. They'll change out their
whisks. And are you having a good time
with your matcha latte?
I really like matcha.
Do you really? Like they even strain it
through like a fine mesh sie. Like
there's people and places that do that,
but on a m like you think Starbucks is
doing that? Like get out of your head.
They have a pre-portioned powder that
has sugar and probably some like milk
enzymes in there too just to make life
easier. But like
some coffee shops that are local, they
batch it out like almost a concentrate
and then they give you like 90% milk and
10% actual batched out matcha that they
whisk with those like little those
little airator whiskers. You know what I
mean? Exactly. So I mean the the artisal
and the dedication that is originally
associated with matcha is already dying
for the sake of convenience.
No, it's true. And also just like the
kind of name
listen okay matcha like one is it's not
new. It goes back it was actually
originally invented in in China and then
production of matcha was banned in China
in the 1300s and it went to Japan. It's
like a whole long Chinese dynastic
storyline that we don't have time to get
into. What we do have time to get into
is me being at the Onami Sushi Buffet in
the Laguna Hills Mall in like 2004
and they have just uh they just give you
a scoop of green tea of matcha ice cream
at the end of your meal. So I remember
like the first taste I ever had of
matcha at least the flavor was literally
green tea ice cream at like a $19 lunch
special sushi buffet
in Orange County. And I remember just
being like floored by it. I was like,
"What a delightful flavor." Even
drinking this latte like sends me back
to that time of eating green tea ice
cream.
But as far as like the actual drink
blowing up in America, we've had we
known about it for a long time.
Yeah, we've had matcha for a minute,
right? But kind of like how Goop spread
the gospel of quinoa, you know, in 15
years ago,
right?
Like what is spreading the gospel of
matcha?
Tik Tok.
It's the tick tockers. It's always the
Tik Tok. My feed is inundated with
people, beautiful girls, just saying,
"I'm going to try a $15 matcha latte."
And then they try, they're like, and
then their eyes get all big like that's
the best matcha I've ever had. That's
literally all my feed is. It's that and
cute little duck videos. Lots of duck
videos. But I don't know what Have you
ever purchased matcha and tried to make
it at home yourself?
I've not. No. Have you?
What about Julia?
No,
you guys are not matcha people.
No, we're not. I don't I think she like
actively doesn't enjoy the flavor of
matcha. I I do, but I again
for caffeinated bevy. The only beverage
that I have a sort of ritual is either
pre-workout or black coffee, right?
Protein powder as well.
I have a lot of various powders that I
have to mix in with liquids already
with the creatine.
You're just a powder man.
The BCAAs. I don't have time for matcha.
That's in my life.
Yeah. Well, I did I did buy a few
different kinds of quote ceremonial
grade matcha. And there was about a
month and a half where I was actively
making it at home all the time.
You're the one causing the shortage.
No, I was the one being late to work
sometimes because I had to make my
matcha lattes. I'm sorry.
That's why you were late to work. That
literally came up in your midyear
review.
It's not the only reason, but it was
like that one month where I was like 3
minutes late.
That's why.
That's crazy.
I had to make my matcha latte.
Had to is an interesting phrase. What do
you mean you What do you mean? What do I
mean? You had to make a matcha latte and
you were late to work. Building habits
takes
What if your habit was getting them to
work on things?
Well, that's not really viable for me
right now. And I would like it if you
could not just like completely
cuss me out in front of all of my
viewers and friends right now.
Especially Maggie. It's not that funny.
It's kind of really funny that you just
admit this to me.
I've admitted worse to you.
Yeah, it's a
It's literally not the worst thing I've
said to you like today.
and it's only 12:30.
Um, but yeah, like I was I was dedicated
to the matcha thing and the first time I
made it, I it was so nasty. Like it was
all lumpy and bumpy and it was like a
light it was like almost like a like a
seafoam green color. I'm like, "Ah, I
didn't do this right." But I still drank
it all. And then I did it again the next
day and the next day and the next day.
And I used different tools like I used
one of those whers. I used my milk
frother. I got the bowl with the whisk
and all that stuff. I didn't do the
whisk properly. I didn't let the whisk
hang out in water. So, it was just it
was such a mess that I just decided to
completely absolve myself of all matcha
making skills at that point. So, I never
did it again. So, it's just tried it.
I tried it for a month.
That Well, that's funny because there is
this kind of weird twopronged
two-pronged explosion of matcha, right?
Where you have the this and this isn't
like this is just a delightful matcha
latte from Three Sisters Coffee Shop in
Burbank. Great family-owned business,
right? Um, but uh there's, you know, the
cream top,
the Ein Spanners,
the Ein, there's Ein Spanner. That's a
coffee place that makes matcha. They're
doing all the
It's a type. So, so an Ein Spanner, I'm
not sure if I'm pronouncing an
Ein spanninner is a type.
It's a It's a type of coffee drink
and it's literally like like cold foam
that's been whisked to like soft peaks
and then you put like a shot of matcha
in it and then you sprinkle some matcha
on the top and you charge someone like
$10. It is so delicious. So there's
that, right? And these very highly
aesthetic coffee shops. And then there
are also people just buying ceremonial
matcha at home,
right?
To either make lattes or two to actually
like do the damn thing.
That's an
because as Oh, spinners are delightful.
So beautiful
because like uh you know the ritual of
making matcha is something that like
grounds a lot of people in the morning.
And I feel like this two-pronged
explosion, this two-pronged explosion,
Nicole, it mimics exactly what we saw in
like thirdwave coffee 10 years ago
where you had the coffee nerds, you had
me uh going to blue bottle, getting a
first cupping of the Yemen coffee beans
from Moar Alenali, smuggling them out of
the Yemen civil war. You know, you had
all these people drinking these what V60
Max pourovers of like these single
origin beans simultaneously while
Starbucks was just blowing up with like
you want butterscotch toffee chips in
your frappuccino,
you know? And so you had like these two
extremes of one being kind of this form
of like purity and ritual and then uh
you know the other extreme of this kind
of like aesthetic and excess
and I feel like matcha is just following
that.
I think you're right. I think you're
right. I remember whenever I was working
at a at a coffee shop, there was like a
bunch of other coffee. No, I'm sorry. It
was like a coffee and chocolate shop and
there were a bunch of other ones opening
around. Not the same brand. It was just
like a bunch of other like artisal
chocolate houses that had like a barista
in the back and all of these places
would do ceremonial
cacao drinking events once a month.
Oh my god. Really?
People would just come and sit down in a
circle.
Oh, sick.
And the lights would be dimmed down low.
And then you would have almost like a
shaman-like person talking about cacao
rituals like in the ascend mine empires
and stuff like that. So I think that we
are just we're two steps away from doing
ceremonial grade matcha tea tastings in
these crazy niche like matcha houses
this close.
I I think you're probably correct if the
demand can actually if the supply can
actually keep up with the demand. Can
you imagine Justin Bieber going to like
a ceremonial matcha tea tasting at
Community Goods?
I Yes, I could. Does he go to Community
Goods?
He's the one that unfortunately for
those of you that are listening that
don't know what Community Goods is, it
is the longest line that you will see in
Los Angeles for coffee.
Really? I've never been.
It'll literally circle around Melrose to
the point where you get to the high
school almost. It's like four streets
away from the high school. You're
literally The line goes so dummy long.
It's so ridiculous. All for like an $8
coffee drink. I don't get it.
There's another place called Maru that
people like.
Maru.
Maru.
They do match. I haven't been. I got
dragged. Um
Why don't you go anywhere anymore?
But I do go places.
So cool. You used to go everywhere.
I would never go to coffee shop. I would
never go to coffee shop. I would go to
coffee shops to work,
you know. I would go work at Cafe Benet
on Wilshire.
But they have like But they have like uh
like foods there too, like pastries.
Yeah, I guess. Do I not go anywhere
anymore?
I don't know. Yeah, you sound like you
don't go anywhere anymore. You got
dragged to Maru. Maru is a great coffee
shop.
No, I got dragged to a different coffee
shop. Um I got dragged to a place called
La La Land Kind.
Yes.
And I felt
I went to high school with your creator,
Franuis. He's great.
I Yeah, it's lovely. I I felt though
like
Go ahead. What's up? I was in it's like
if a Laboo opened an Apple store,
you know, it was weirdly kind of like
So sorry and bright. I'm sorry.
But but also very sterile, but also
there were like 50 different drinks on
the menu and some of them had stuff
called things like banana cream and and
I didn't know what it meant. It it would
be like banana topped and I'd be like,
"You telling me I'm getting topped by a
banana right now?" Um but it was very
confusing. Uh, it was a very confusing
experience for me and I tried to order a
thing and they were like, "We're out."
And I was like, "Oh, I didn't want it
even." No, I got to say different words.
Um, but I got it and ultimately it was
pretty nice.
Did it have matcha in it?
No.
Okay.
Julia got a matcha thing
and she didn't like it cuz she like
matcha.
Yeah. But you got it to take a picture
of it.
Everyone take Everyone loves taking the
pictures cuz you get the drink and then
you take the picture of it and then that
is the experience. My computer decided
to restart by itself. I don't have any
autonomy anymore in the world.
It's okay. It's okay.
You get the drink and and by taking the
picture of the drink, then it not only
sort of becomes real in the world, but
you've already had the experience. It
was like when you told me that you
watched that video and you confuse that
with actually eating the food. It's like
once the mantra shows up on the picture,
then that means that you drink it. So,
why would you even drink it? I remember
when I was walking by a trendy frozen
yogurt shop called Little Damage
Downtown. They did a charcoal frozen
yogurt. I will actually watch an
influencer take a frozen yogurt, take a
picture of it, and then just throw it
right into the trash can without even
trying a single bite of it. And it all
kind of bums me out because there's like
actual temples in Japan that now can't
drink their matcha cuz it's Justin
Bieber at Community Goods drinking his
matcha. And where are the Japanese
temples? It's called ceremonial grade
because it actually corresponds to
ceremonies. There's no ceremony in
Justin Bieber taking a picture of the
matcha.
I think you and Franis were on the
Forbes 30 under 30 at the same time
actually.
Oh, really? Oh my god, that's really
cool.
Yeah, he's a nice guy. He actually just
did a collab with Keith Lee and he's
actually making matcha that I believe is
Can you Google Megie for me? Keith Lee
Laalakind Cafe. Can I tell you what I
love about Laakind Cafe?
Yeah.
They the servers or like the people
taking order, they always go like, "Love
you. Have a good day." Did you know that
they were very friendly? A lot of them
had piercings in places on their faces
that when I was growing up, people
didn't tend to have those piercings.
Like kind of dermals.
Oh, yeah.
They had a lot of dermals.
What kind of Lo kind were you at?
They were all very alternative really
in a way that I I like.
Okay.
You know, I want alternative people to
to one alternative people can do
anything. You can be bankers if you
want. You could be podcast host. You can
make coffee. But I I think especially in
coffee shops, they thrive. You know what
I mean? I'm trying to find this for you.
Hold on.
There's a really great Okay. There's a
really great What spurred this? There's
a really great article that was from BBC
News, um, where it was a reporter who
went to a town in Kyoto, I believe,
called Uji that makes the best matcha in
the world. It was literally the matcha
maker that used to make tea for the
emperor is in Uji. And they painted such
a vivid picture of Western tourists like
physically grabbing matcha out of like a
matcha tea shop owner's hands. to
wrestle it away from her because there's
such a shortage and it's people
effectively like hoarding matcha
and then this tea shop owner talking
about how they're afraid that they
actually won't be able to supply the
temples in Japan because of how fast it
is uh going off shelves. So Keith Lee um
is doing a Keith Lee latte which is a
double this is a double ceremonial
matcha secret sauce matcha cloud whole
strawberry and flaky salt and 100% of
all the proceeds are to go to the Texas
flood relief for Kirk County
we love that I love
these floods were horrific and I love
that this is the special sauce
the matcha foam is going to the floods
but you know what I love about this
That's a really good thing.
You know what I love about this?
I just get sometimes frightened.
It's okay. You get bummed out
by new technologies.
Sometimes the humanulture,
the point of humanity is to suffer
sometimes. And I know you're suffering
by being a little b- word about people
posting stuff on the internet and you're
just being a little b- word. But look
over here. Look what it says here. It
says extreme matcha. 6 to 8 g per
serving.
That's a lot of matcha. That's an
extreme amount of matcha.
This is double matcha. Do you know what
double matcha means? That means it's
twice the amount of matcha that needs to
be in there.
That what who's making these categories?
Um like if you go to a bar and you ask
for a double shot that means thank you
so much. I'd like to add some sugar to
it.
Mine's with soy milk.
Do you think soy milk is just milk and
Spanish? Um anyways, no I I sorry for
the mini spiral and crash out there. But
but no, like culture evolves. We've seen
these trends in the past, right? We saw
the quinoa boom. We saw the Greek yogurt
boom. third wave third wave coffee boom.
We've like seen all this happen. I think
culture moves very quickly and one Japan
right now
there's some stats coming out. Uh
Japan's tourism industry saw a peak in
2024 with a high of all time 37 million
tourists. Okay.
Right. And so right now, you know, how
many friends did you have go to Iceland
like seven or eight years ago?
Oh my god.
Everyone went to Iceland. Everyone went
to Iceland. It's just like there are
successful PR campaigns.
So many. How did you know? because I was
also there. Everyone went to Iceland.
Did you go to Iceland?
No, I never went to Iceland.
Everybody else. Why didn't we go to
Iceland?
I don't know what's wrong with $89
flights to Iceland. And it's all just a
PR campaign from tourism industries.
Japan obviously has like a lot of
awesome cultural exports. People are
watching anime, you know, doing all that
stuff. One, I don't know, One Piece is a
thing that people seem to like. I have a
Japanese hat on. I don't know. This has
been in my office for like 2 years and I
don't know where it came from. Um, but
the point is like I think this this
matcha apocalypse. It's not actually
something that's going to be a long-term
problem.
Your hair's so big today.
Thank you. I think matcha is generally
going to stabilize on some sort of
demand. I think people are going to find
a new drink to fetishize.
I don't think so.
You don't think so? You don't think
yerba mate can come in in 2020?
We tried with yerba mate. Remember?
What do you mean we tried with yerba
mate?
The US tried with those cans of yerba
mate.
Oh, guayaki.
I love yerba mate. And no, but like a
hot mate one. You think people are
ceremony behind mate? Yeah. Back in the
gourd, baby.
Back in the gourd.
Give me the mate gourd.
And then moving it to the side and
putting their straw. You think people
You know what? Maybe you're right. I
think maybe.
Yeah, I think we have. But you know what
has to happen? The Brazilians have to
hyper fetishize it and be like, "This is
what sexy Brazilians like to drink."
Acai. Acai is another great example of a
Brazilian product that we fetishize. I
think mate tends to be more Argentinian.
Oh, was it? Why did I think I'm sure
it's all in the Patagonian
area. I'm sorry. I'm sorry. I'm sorry.
But
yeah, asai used to be a big deal. You
It'll It'll stabilize.
It stabilized. It always stabiliz
stabilizes.
It always stabilizes, right? There's
like a natural eb and flow to these
things. Matcha has seen an unprecedented
rise. So 2010 to 2023, Japan literally
tripled their uh their production of it.
And so like that's why if you're from
the Japanese like tea association's
perspective, you're like there's no
shortage. We're like really making a lot
of it. you the demand has just increased
so much. It's not like um the short
Sriracha shortage was a real thing
because like there was a drought and
then the dude like killed his farm
connections and so there was an actual
shortage of Sriracha where you saw
production go down. Production's never
gone down in matcha. They keep making
it. It's just we live now in in a more
globalized culture
and you don't like that.
It's not that I don't like it. It's um
No, I guess I don't like it.
Okay. You sound like my dad.
No, I I think there's I think there's
something really important about the
idea of like context and teroir.
Sure.
Right. The idea of like
preservation of some things.
Yeah. Of um if every single food sort of
gets commodified and ran through,
right? I think you lose a fair amount of
like specialness in that food, right?
when matcha just becomes like the flavor
dour that you're leaving behind for the
next big, you know, milky coffee drink,
you know, it it to me it's a little bit
of a spit in the face in the last like
800 years of matcha production that
really means something to people.
Yeah.
You know, I think like the perfection of
an artisal craft is something and I
understand the irony of somebody who
every YouTube video we make where we
cook food, that's the only time we're
ever cooking that food, right? I'm not
somebody who sits here and I try and
perfect one dish, but I think I have
fantasies.
Well, you did have a video where you did
that with uh
Yeah, I did that with omu rice and a
Japanese dish
and a soup dumpling
and soup dumplings. Dishes that take
years and years and years to master. So,
I understand that I am also part of the
problem. We live in a society that moves
so so so fast because everything around
us demands it. But I am just urging
everybody to like slow down, man.
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All right, Nicole, we've heard what you
and I have to say. Now it's time to find
out whe out there in the universe. Time
for a little segment we call
opinions are like casserole.
[Music]
Megie, shut
I'm just kidding. I'm not abusive to the
staff.
If I was
Did you just call Megie the staff?
That's crazy.
That's worse than if you That's worse
than if you were to just like abuse
Megie. She just called her the staff.
She knows I'm kidding. Megie is my
friend, right? Megie.
Yes, we're
Maggie is friend, not food.
Food.
Is that That's not from Shark Tail.
No. Um,
finding Neymar.
Finding Neymar.
Bruce the Shack.
All right, let's get this ball rolling.
Bruce.
Hey, Josh. Nicole, it's Dane from
Louisville, Kentucky. I have been
subbing plain Greek yogurt for pretty
much every use of sour cream,
three years. I mean, I think it is
better for you protein and fish.
Um, but every time I tell people that I
use Greek yogurt in like a baked potato
or I use it as a base of a sauce, they
look at me like I'm insane. But I feel
like this is a good healthy common
practice that I've heard other people
do.
I'd love your opinion on this.
The opinion is it's a good it's a good
job, man. I barely I barely consume sour
cream anymore.
Only I only have Greek yogurt in my
house.
It's a d It's a dying industry. Sour
cream. The sour cream industry. It's
here's what you got to do. You got to
lie. You got to lie to them. You got to
lie to your friends and loved ones and
they're going to come over and you're
going to make them uh you're going to
make them a baked potato. You're you're
going to make them what else do people
put sour cream on? You're going to make
them like nachos enchiladas nachos and
you're going to put sour cream on and
they go, "Is this is this Greek yogurt?"
And you go, "No, no, it's sour cream."
And then you just lie to them until you
suddenly believe your own lie. Because
that's what I've been doing to myself. I
say, "Josh, Josh, Greek yogurt, it
tastes the same as sour cream. It's
healthier." And then I actually try full
fat sour cream and I go, "Oh, oh god,
that's good." And then I go back to
eating my Greek yogurt. So I think
that's what you have to do. It's Go
ahead.
No, no, it's okay. I was going to go on
a tangent tange.
Go on a tangent tang.
No, I don't want to.
Can I Okay. Well, I had I have a tangent
tange that you might agree with.
Go ahead.
It's like when all them influencers on
the Pinterest boards was making like um
they're like it's brownies except it's
just dates blended with black beans and
cocoa powder. And to them that's
brownies. That's that's brownies.
To them
to you that Greek yogurt is sour cream.
I would argue Greek yogurt is probably
closer to sour cream than this bean date
mash is to a brownie. But it like really
is the same logic.
Um
my tangent was going to be um that was
great. Thank you so much for your um
your cander. Um we we No, wait. When I
was little, there was an ad for Daisy
sour cream and I remember someone
dipping a strawberry into it. I remember
to this day I'm like, who the hell
dips a beautiful summer strawberry into
a daisy sour cream?
Why not disgusting? What if you put a
little honey on that sour cream?
But is there honey being drizzled on the
ass?
No, there's no honey in that honey.
No, there's no implied honey. But like
if you
But you would dip a strawberry into
yogurt.
And here we are talking about how yogurt
and sour cream are interchangeable. But
s Josh,
what?
They're not equal.
They're not equal. But why? I would
argue sour cream would taste better on a
strawberry than yogurt.
No. No.
Why?
No.
How are they even?
No.
Julia once, my wife, my wife Julia once
just sent me a text just saying like,
"What's the difference between it was
like yogurt, sour cream, crema, Mex me,
just all these things." She was like,
"What's the actual difference there?"
and I was like at work and I didn't
respond for a couple hours and she was
just like I don't understand in all
caps. And so maybe you should do a whole
podcast about that because I couldn't
tell you how yogurt and sour cream are
actually different.
I think yogurt and sour cream are
different because of the lacto
fermentation process.
What's making the sour cream sour?
I think I Well, I think there is lacto
fermentation that's happening but not as
much.
Not live cultures.
I don't maybe. And I also think there's
more well full fat Greek yogurt
We need to research this later. But I'm
just mad about the Daisy ad. Like, that
Daisy ad pissed me off to this day. To
this day, I'm sorry, I spit. To this
day, there has never been an ad that has
viscerally angered me the way that this
Daisy sour cream dipping strawberry ad
did. And you know exactly the one I'm
talking about.
And I always thought it looked so good.
I was like, this is what rich, happy
families are doing is they're dipping
their strawberries in sour cream. Daisy,
you got me on that one.
No way.
And you know what? To this day, I still
do do a dollop of doot do a dollop of
daisy. When
you don't, it's sour cream.
Well, when Susan comes over, cuz that's
Greek yogurt.
That's why there's still daisy in my
pantry
for your mother-in-law.
My mother. Yeah, she came over and I
made her a loaded baked potato.
That's a boomer food. Sour cream is a
food for boomers.
You're correct.
Next.
Greek yogurt occupied 0% of total yogurt
market share in 2000. By 2010, it was up
to 44% of total market share of yogurt,
now peaking at 51%.
Wow.
What kind of neurode divergence is that
called? The really good kind.
The one the one that helps.
The one that helps push us all forward.
Even though sometimes we don't want to.
We just want to sit and just
I love yogurt.
Yogurt loves you, too.
Hey, Josh Nicole. Love the podcast. Uh,
I just discovered something that I'm
eating right now that is basically
getting the flavor of crappy American
sushi that you get at regular American
sushi restaurants, but for almost no
money.
Pause it for a second. Pause it for a
second. I'm going to guess. I'm going to
guess. I'm gonna guess that it's cream
cheese, cereami sticks,
uh, canned tuna, and Sriracha. Continue
for almost no money. Just take the what
I have, at least in my place, it's just
called crab salad. It's the fake crab
sticks mixed up with spicy mayo and
other things. It's exactly what is in
crappy American sushi. You put that just
with rice with soy sauce on it, you have
the exact same flavor palette. Pretty
close. That's it. More people should eat
this.
Okay, great.
This is one of those
mind readader. I'm a mind reader. I read
patterns.
This is one of those beautiful things
where where if you're knowledgeable
enough, you can kind of like what's his
name? Doctor Strange. You kind like
Doctor Strange way. You can Rainman your
way. Rainman was my favorite Marvel
superhero. You can
Dustin Hoffman. Underrated.
You can kind of like Rainman your way
into different worlds where where you've
taken you're like, "Okay, sushi,
expensive, cool, elegant food. You get a
even a California roll at a sushi bar is
still like kind of really cool thing and
delicious objectively. And then you have
the crab salad that my boomer dad grew
up eating. We would go to the Ralph's
Kroger store deli, get a scoop of crab
salad. That's the same thing that's
inside the California roll. Put it on
rice. You're correct. You've won. You've
like solved the
You cracked the code.
Cracked the Enigma code. Now you can
find all the Ubot.
Josh is referencing that one movie with
Benedict Cumberbatch and Kieran
Knightly.
What?
What?
Which one?
What?
Which about the German Ubot?
Yeah, about cracking the code. The
imitation game.
Oh, I was referencing Well, that was
that about Alan Touring.
Um, can you go back to the
looking?
I never saw it.
That's a true story if that's what
you're wondering.
The imitate. Is that about Alan Touring?
Go. Go down, Megie. Go down.
Scrolling.
I was pressing. It's not scrolling.
I'm in the middle of reading.
I'm trying.
Peggy, I'm kidding.
How hard is it to get good help around
here?
I'm crying.
What is this website? Are you on the
web?
It's Netflix. It says, "During World War
II, a mathematician leads a team of
crypto analysts as they work feverishly
to break the Germans notorious Enigma
code."
That's pro. Yeah, the the the
mathematician is probably Alan Touring.
I've never seen the movie, but I'm
reading Cryptonnomicon by Neil
Stevenson.
Oh, so you're reading the book about the
movie about literally
that's a weird way to do stuff.
Honestly, why would you do it in that
order?
I didn't know the movie existed. The
book
um and it's a it's a fiction book, but
he's a character. He was um
touring test.
Touring test. That's correct. Also
also really big at that movie Ex
Machina.
Yes. Also a g a gay man who was treated
very unfairly.
Yes.
Being a hero. That's they they include
that in the movie.
They include that in the movie.
That's good.
What are we talking about?
Crab salad.
It's great.
I have some crab salad in my fridge
right now. Megie, sorry to make you
pause it. That was the end of that
sentence. I made it.
Okay. I got to click play now. I put
shrimp in it.
Hey Josh, Nicole, and Megie. This is
Charity from Virginia.
Hot take is that pickle butts
and green bean stems um are not gross to
eat. My husband will not eat the end of
a pickle if it has the tiniest bit of
stem um or even a hint of it, even if
it's cut off. So, what do you think?
Stems and pickle butts. gross or not
gross.
Um, I was always raised in a house where
my mom would cut the green beans to make
Persian food very specifically. So much
so that it was also my job to like snap
the ends and cut them also. They're the
same size. She literally trained me, my
mom, even though she like didn't like it
when I was cooking with her. She like
kind of taught me some like really like
important skills like she like you trim
this on but you leave the tails on this
side because it looks better. You know
what I'm talking about for green beans.
Right here.
Do you know what I'm talking about? Why
are you so quiet?
You trim what?
Green beans.
But you're saying like, okay, I got
pictures pulled up. You're saying you
trim off the hard part of the stem, but
then you leave the pointies
some sometimes.
Yeah,
sometimes.
I would always trim them, but I've never
eaten the pointies or the green.
I've never eaten the point
out of habit, but Charity I believe
charities should be correct.
I believe Charity's talking about the
stems being edible, not the green pointy
bit.
Yeah,
I don't agree with you.
Cuz sometimes a pickle butt, if it's a
clean pickle butt,
I love pickle butt.
Arguably better. You get more crunch cuz
the skin, but then sometimes there's a
little stem hanging off of it. I'll eat
it.
You'll eat the full stem. I'll just
twist off the stem.
I'll eat it. I don't care. I'll eat the
butt.
You ever How many How many corettes do
you prep?
What's a corette?
A corette.
You Americans call it a zucchini.
I I I
cook zucchini like once every two weeks.
Yeah. I'm probably cooking it like twice
a week.
Oh,
I don't know why. It's one of the
vegetables that Julian does have to do
with anything.
I'll tell you why. So you can picture a
corset, right? Zucchini as you Americans
call it. Um, and there's there's a butt.
You are also American.
Yeah. So are you. So that's why you call
it a zucchini. And I call it a corset.
So the corset, right? It's got a little
butt
and it has a little top hat.
It has a little top hat. I used to trim
both of those off and then I was I
realized why, Josh? Why can't you be
more like Charity and just eat the butt
and the top hat of the corset? And now I
do and my life is better for it. They
You know what the butt and the top hat
tastes like? I more corette.
More corette.
I think I subconsciously removed the top
and the bottom, too. I think it might be
just like a cooking kitchen thing.
Yeah. It's like you're like, "Oh, square
off the cut."
I think it's where it comes from.
No way, man. Eat the butt.
That's a mythical kitchen. It's a
mythical kitchen motto.
Eat the butt.
Get out.
It's not even a podcast motto. It's just
a mythical kitchen. That's the ethos of
our channel.
Eat the butt.
Sorry, children. Listen to this.
Hello Josh, you beautiful chiseled man.
And Nicole, you wonderful mother to be.
I've only got a few moments you with my
food take. So pitter patter, let's get
at her.
What is the sauce that goes beautifully
with a hot dog when ketchup, mustard,
and the like just aren't cutting it and
you want to shake things up? That's
right, applesauce.
Oh, hell yeah.
It's got texture. It's got that little
whisper of acidity. And most of all,
it's got convenience, baby.
That's right. Why try to ketchup and
mustard out of a bottle when you can
bust open a cup of applesauce and be
ready for dipping in no time?
The applesauce cup is the ideal vessel
for dipping foods. Why be relegated to
those small paper and metal condiment
cups that can only take a few fries at a
time at most? Get a cup of applesauce
and dip freely.
And like I said, it's fantastic with hot
dogs, but it's also great with its
cousin, the corn dog, and much more. I'm
talking French fries, fish sticks,
chicken nuggets, chicken fries, chicken
wings, chicken thighs, pork chops, you
name it. If it has an ounce of H, this
would be good with a sauce. Applesauce
can fit that roll 100%. And a little
bonus before I go, fried catfish is
right up there next to pizza on the
chart of tasty foods that are still
tasty straight out of the fridge the
next day.
Love y'all. Be blessed.
Love that. What a great voice you have.
Incredible. Uh my favorite part of that
was that he said, "I only have a short
time to dazzle you." One, we were
dazzled from 3 seconds in. 97 seconds.
He That was the short time. But I think
he made his point very very clear and I
think it's an incredible point.
Um I have never been a lotka and
applesauce girl.
So I'm going to and I don't like
applesauce in general. Very I don't
think I've eaten applesauce more than
five times on my own valition. I once
drank a quart of applesauce. I just
drank it. They sold it 32 ounces at
Write aid. I bought it. I drank it. I
then I then held the world record. Yes.
I then held the world record for most
baby food. But if it's really mostly
applesauce, I ate 3 lb 10 oz in 1
minute.
I'm not a big applesauce person. I'm not
a big like puree. Like sweet purees are
almost too vomity for me
in a way. But ketchup is okay because it
has enough salt.
I think equal parts applesauce and
mustard. I think that would be a great
That's a chutney. That's like chutney.
But applesauce is most of the way to a
chutney.
No, it's not savory enough to be a
chutney. Well, I agree with that. Most
of the way you just got a little
sprinkle of salt, little hit of acid.
But I think I agree. I think the hot dog
is like salty and savory enough for it
to really work with the applesauce.
What did they say? Something sazzle.
Let's get a
bit powder. Let's get out of it. We're
stealing that.
that
approved for stealing.
I thought I thought maybe a little too
much pos, a little too much logos, not
enough ethos behind it cuz when we start
talking about the dipability of the
cups, I think what you're looking for is
just maybe a wider mouth bowl for your
ketchup.
Seems like a pretty easy sol. You know
what I mean? But but again, I do think
it's incredible. Corn dog, applesauce,
perfect.
I'm down with corn dog now because corn
like cornbread batter is sweeter and
there's like honey in it.
Yeah. So, I understand why the the how
do I the channel
channel
the channel
the channel
like the the river is it's closer to the
bend. You know what I mean? Like like
the the the bridge is more a bridge in
the gap.
Yeah.
Bridge in the gap with corn dog make
more sense than hot dog and bun.
Yeah. But really pretty well well
reasoned. Very well very well presented.
I applaud you.
Feels very German. And on that note,
say the thing you said, you know, like
you go like a German computer again
probably.
Well, on that note, thank you so much to
stop by Hot Dogs and Sandwich. We got
new audio only episodes every Wednesday.
New videos out on Sundays wherever you
get your videos. The Blockbuster.
If you want to be featured on Opinions
like Casserles, hit us up at 833 Dog Pod
1, but only if they're as good as the
last opinion. All right,
don't hold yourself up to his standards.
You're never going to compare. Um, but
you know what you can compare is the
video quality of this podcast versus our
other videos, which is say please go
watch our other videos over at Mythical
Kitchen.
They're really good. Watch them. I
promise.
Bye.
Bye.
Tune in every Saturday to Good Mythical
Weekend, where the fun continues all
summer long. Plus, get to know the crew
even more over on the Mythical Socials.

Key Vocabulary

Start Practicing
Vocabulary Meanings

matcha

/ˈmætʃə/

B2
  • noun
  • - a finely ground powder made from green tea leaves, used in traditional Japanese tea ceremonies and modern drinks

latte

/ˈlæteɪ/

A2
  • noun
  • - a hot drink made with espresso and steamed milk, often flavored

coffee

/ˈkɒfi/

A1
  • noun
  • - a hot drink made from roasted coffee beans

tea

/tiː/

A1
  • noun
  • - a hot drink made by steeping dried leaves in hot water

drink

/drɪŋk/

A1
  • verb
  • - to consume a liquid
  • noun
  • - a liquid that is consumed

hot

/hɒt/

A1
  • adjective
  • - having a high temperature

good

/ɡʊd/

A1
  • adjective
  • - of high quality or satisfactory

love

/lʌv/

A1
  • verb
  • - to feel deep affection or pleasure for

podcast

/ˈpɒdkæst/

B1
  • noun
  • - a digital audio program available on the internet

shortage

/ˈʃɔːtɪdʒ/

B1
  • noun
  • - a state in which something is not available in sufficient quantities

sweet

/swiːt/

A2
  • adjective
  • - having a taste like sugar

delicious

/dɪˈlɪʃəs/

A2
  • adjective
  • - very pleasing to the taste

production

/prəˈdʌkʃən/

B1
  • noun
  • - the process of making or manufacturing something

flavor

/ˈfleɪvə(r)/

A2
  • noun
  • - the distinctive taste of something

ceremony

/ˈserəməni/

B1
  • noun
  • - a formal act or series of acts performed as part of a religious or civil ceremony

grind

/ɡraɪnd/

B1
  • verb
  • - to reduce to fine particles or powder by crushing

harvest

/ˈhɑːvɪst/

B1
  • noun
  • - the process or period of gathering crops

aesthetic

/iːsˈθɛtɪk/

B2
  • adjective
  • - concerned with beauty or the appreciation of beauty

ritual

/ˈrɪtʃuəl/

B2
  • noun
  • - a religious or solemn ceremony consisting of a series of actions

obsessed

/əbˈsɛst/

B1
  • adjective
  • - having a compulsive preoccupation with something

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Key Grammar Structures

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