– 英语/中文 双语歌词

歌词与翻译

[中文]

看完这段视频后，你对“讲故事”的理解

将彻底改变。我花了 30 年才悟出这些道理，

但我会在 15 分钟内

全部教会你。

要知道，我曾在六万名观众面前演讲过，

也曾在世界各国的

元首面前发表演说。

我能做到的秘密，

就在于我专注于“讲故事的神经科学”。

因为讲故事是一项威力巨大的技能，

如果你掌握了我在接下来 15 分钟里展示的内容，

我保证你将变得极具吸引力。

不仅如此，

你还将在人生的各个层面赢得意想不到的成功：

商业、演讲、

内容创作、人际关系。

那么，为什么讲故事有如此强大的力量？

因为只要你掌握了它，

就能掌控听众的心智。

因为人与真理之间最近的距离，

不是一条直线，而是一个故事。

在人类历史上的每一个文明、每一个时期，

故事讲述者都备受尊崇，原因只有一个：

故事能将我们紧密相连。

而对人类而言，没有比“建立连接”

更令人满足的事了。

我们需要故事，来将重要的信息

代代相传。

它对我们作为物种的延续，

发挥着极其关键的作用。

故事能让远在天边的人感到被理解、

与你产生共鸣，甚至在你从未与他们谋面的情况下，

改变他们的一生。

讲故事，就是一种超级大能。

人类的大脑天生就是为接收故事而设计的。

故事的出现比文字语言还要早 20 万年，

它早已融入了我们的 DNA 中。

没错，我拥有人类学学位，我知道自己在说什么。

你看，圣经之所以使用寓言，是有原因的。

这些寓言至今仍被人们广为流传。

过去，人类围坐在火堆旁听讲故事；

如今，我们围坐在手机旁。

现代的故事讲述者是内容创作者和演讲者，

但实际上，我们每个人都在以某种形式讲述故事。

然而，如果你想取得成功，

想让你的故事

深植人心、

令人难忘，

你就必须遵循我总结的“讲故事八大秘诀”。

秘诀一：别再称之为“讲故事”了。

把这个词从你的脑海和词汇库里抹去。

从现在起，在心里把它改称为

——“展示故事”。

你永远不要只是“讲”故事，而是要“展示”故事。

你要让听众在脑海中浮现出画面，

仿佛他们正与你身临其境。

一个好故事就像一台时光机，

它不仅告诉你发生了什么，

还会直接把你带到现场。

你希望人们能走进那个场景，

所以在讲故事时，要生动地描绘五感：

视觉、嗅觉、味觉、

触觉和听觉。

尽可能具体、生动，

因为你调动的感官越多，

听众大脑中被激活的区域就越多。

大多数演讲者只是在照本宣科，

而顶尖的故事讲述者，

会牵着观众的手，

带他们穿梭并沉浸在一场体验之中。

秘诀二：

永远不要讲没有观点的故事，

也永远不要抛出没有故事依托的观点。

求求大家，别再罗列枯燥的事实和数字了。

数字只会让人麻木，无人会铭记，

他们也不会记住你。

研究表明，讲一个故事的感染力，

是单纯阐述事实的 21 倍。

你可以使用事实和数据，

但必须把它们包装在一个故事里。

事实只能激活负责逻辑的左脑，

而精彩的故事能同时点亮左右双脑。

秘诀三：

核心在于“情感”。

讲好故事的关键，

在于你要同时激活听众的两个器官：

大脑与心灵。

如果你想讲出一个让人念念不忘的故事，

想要让人铭记于心，

它就必须饱含情感。

当情感与信息相结合时，

信息就会被深刻牢记，而你也会被记住。

但不要只是讲述一个感人的故事，

你必须用富有情感的方式去呈现它。

这并不意味着你要去表演，

你只需要全情投入去感受它，

别人才能感受到。

因为我们的大脑是一面镜子，

科学家将这种现象称为“镜像神经元”。

当人们看到你体验某种情绪时，

他们大脑中的相同区域也会被激活。

因此，你在讲述故事时体会得越深，

那种情感就越能传递到听众的心中。

记住，重要的不是你说了哪些词，

因为言语不过是声音；

真正打动人心的，是包裹在语言周围的质感与能量。

每一个伟大的故事都饱含“真情与脆弱”。

当你卸下防备，

分享自己的阵痛，并真切地再次感受那份痛苦时，

你就会引起共鸣，

令人难忘。

这正是我们在创作者大学所教授的内容。

在我的这个私密社群里，我指导演讲者和创作者

如何讲述自己的故事，

如何以影响力发声，

并在 90 天内实现从默默无闻到深具影响力、乃至获得商业回报的蜕变。

秘诀四，这一点至关重要：

即便是抒发情感，

你也需要一个清晰的结构。

传统的故事结构是“开头、中间、结尾”，

这太糟糕了。

你应该把它构造成：“钩子、主体、高潮”。

钩子、主体、高潮。

钩子（即开头）是你故事中最关键的部分，

你必须尽可能戏剧化地开场，

甚至可以带点负面色彩。

我知道你在想什么：“Prince，你平时那么阳光积极，怎么能说负面呢？”

你说得对，我是你见过最积极乐观的人了。

对我来说没有“周末”（Weekend），只有“强末”（Strong-end）；

我从不“患感冒”（Catch cold），我只“迎温暖”（Catch warm）。

但我深知，出于生存本能，

人类的大脑对负面信息的关注远胜于正面信息。

作为演化心理学的研究者，

我一直在探寻如何顺应大脑的天然倾向，

让它为我所用。

你看，每一个精彩的故事、每一部大片，

都离不开冲突。

你必须制造悬念与张力，

否则就无法抓住人们的注意力。

而如果你勾不住听众，

就没人会记住你。

微软在 2015 年做过一项研究，

探讨数字化生活方式如何影响人类的注意力时长。

核心发现是，人类的平均注意力时长

已从 2000 年的 12 秒，

骤降至 2013 年的仅 8 秒。

正如文章所言，

这甚至比金鱼的注意力时长还要短。

而那还是 2013 年，不敢想象如今会变成怎样。

所以，你的开场必须石破天惊，

才能脱颖而出。

这里有三种屡试不爽的开场“钩子”：

一个令人震惊的提问、一句惊世骇俗的论断，或者一个摄人心魂的故事。

如果你站在舞台上，甚至可以这样开场：

“感谢邀请我，但这是我去过最糟糕的城市。”

这就是抓人眼球的方式。

抛出钩子后，

在你将开场极度戏剧化之后，

你需要精心雕琢主体部分。

主体部分是带观众踏上旅程的地方，

有人称之为“英雄之旅”。

那么在铺陈这段旅程时，你该如何过渡？

如何在整个过程中建立连接？

你得运用一种叫做“《南方公园》编剧策略”的方法。

《南方公园》热播了 30 多年，

原因之一就在于其剧本创作。

他们使用的是“但是 / 因此”转折法。

你看，大多数电影都很烂，

你可能很久没看过好电影了，就是因为它们的叙事逻辑是：

“发生了这个，然后发生了那个，接着又发生了这个……”

赶紧摒弃这种流水账！

《南方公园》的创作方法之所以成功，

就是因为采用了“但是 / 因此”逻辑：

这件事发生了，“但是”出现了意外，

“因此”导致了那个结果。

这能为你的剧本不断注入冲突，

让观众时刻保持专注。

如果这套方法连《南方公园》用着都好，

那对你来说也绝对管用。

此外，你还需要在故事中设置多个“小钩子”，

我称之为“多巴胺刺激点”。

这就像给听众的大脑喂糖，

让他们欲罢不能。

换句话说，你要在多个节点抛出洞见，

吊起他们的胃口，让他们忍不住看下去。

用我喜欢的话来说，就是制造“天哪，我完全没想到”的瞬间。

当人们发出“天哪，我竟然不知道”的感叹，

这样的瞬间越多，

你的故事留存率和互动率就越高。

只要这种瞬间足够多，

人们就会源源不断地获得多巴胺的快感，

从而持续听完你的演讲或看完你的视频。

现在，给出一个特别提醒：关于“高潮与结局”。

切记，不到故事的最后一刻，

绝不要提前揭晓最终的大结局。

因为我们在看电影时，

潜意识里都在问同一个问题：

“这究竟会如何收场？”

你必须时刻牢记这一点，这就是你要带给观众的感觉。

你需要在沿途抛下面包屑，

引着他们去享用最后的饕餮大餐。

这就叫“高潮”或“终局”，

是他们梦寐以求的所有答案。

接着是秘诀五。

你可能会问：“Prince，

我该如何找到属于我自己的故事呢？

去哪里找？”

这也许会让你感到意外和震惊，

但你需要从一个问题开始：

“你痛恨什么？”

“你反对什么？”

因为你所痛恨的，

就是你天生要去解决和改变的。

看看我那些最火的视频，

我都在痛陈那些我所厌恶的不公现象。

无论是关于气候变化还是教育体制，

观众都能感受到我的能量与激情。

当你选择一件你痛恨的事时，

你展现出了真实与脆弱。

不要害怕向陌生人倾诉你的愤怒，

秘诀就在于“将你的困顿转化为你的主张”，

将你的苦难转化为力量。

如果你想跟我学习讲故事的艺术，

欢迎加入我的创作者社群，

我会手把手教你打造属于你的招牌故事。

我们会举办线上线下的演讲工作坊，

你可以在学习过程中随时向我提问。

能成为你的演讲导师，将是我的莫大荣幸。

Park writing method is so successful

because they use the butt,

>> [music]

>> therefore method. This happens,

but this happened,

therefore this happened. [music]

See, this adds continued [clears throat]

conflict to your [music] script and

keeps the audience on their toes. And if

it's good enough for South Park,

>> [music]

>> it should be good enough for you. But

you also need multiple hooks throughout

your story. All right? I call this

dopamine spikes. It's kind of like

giving them sugar for the brain. All

right? It keeps them wanting more. In

other words, you want to have multiple

places where the audience is given an

insight and teased to continue watching.

[music]

Or as I sometimes like to call it, an oh

my god, I had no idea moment. Points

where people go, oh my god, I had no

idea. The more of those you have, the

better engagement and retention you will

have in your story. See, if you have

enough of those, people will continue to

listen to your talk or watch your video

because they are constantly getting a

dopamine hit.

Now, warning. I want to talk about the

payoff. Do not give people the big

payoff

>> [music]

>> until the final moments of your story.

Because, you know, when we watch movies,

we all ask the same question

subconsciously. And that question is

this, how will this end? You got to keep

that in mind. This is the feeling you

want to give people. You're essentially

you've got to give them breadcrumbs

and lead to the big gourmet meal. This

is called the payoff or [music] the

resolution. It's everything

that they've been waiting for. Now,

secret number five.

You say Prince,

how do I find my story?

How do I find my story? How do I find

it? Well,

this may be surprising and shocking to

you, but you want to start with one

question. What do you hate?

What are you against? Because what you

hate

is what you were born to fix.

Let me say that again. What you hate,

you are here, you were born to fix that.

Look at some of my most popular videos.

I'm speaking about the injustice of

things that I hate. The audience, they

could feel my energy, my passion,

whether it was about climate change,

education. See, when you do that, when

you choose something you hate, you

express vulnerability. Don't be afraid

to share your anger with strangers. The

secret is to turn your mess into your

message. You want to turn your pain

into gain. And if you want to learn

storytelling from me, come join my

school community where I will teach

[music] you how to craft your signature

story. We do workshops on how to speak

on and off camera, [music] and you can

come in and ask me questions along the

way. It will be an honor to be your

speaking coach.

[英语]

After watching this video, you will

never look at storytelling the same

again. It took me 30 years to learn

this, but I'm going to teach it to you

in 15 minutes.

See, I've spoken in front of crowds of

60,000 people, in front of the

presidents of every nation in the world.

[music] And the way I did it, the secret

was focusing on the neuroscience

of storytelling. Because storytelling is

a dangerous skill, and if you practice

what I'm going to show you in these 15

minutes, I guarantee you will become

magnetic. But not just magnetic, [music]

you will win on every level of life.

Business, speaking,

content creation, relationships. Now,

why is storytelling so powerful?

Because if you understand it, you will

be able to control the mind of your

listeners. [music] Because the closest

distance between a person and the truth

is not a straight line, it's a story.

Storytellers were admired highly in

every civilization during every time

period on Earth for one reason.

Because stories

connect us. And there's nothing [music]

more satisfying for people

than connection. Stories are are are

needed to carry important information

across generations. They literally play

the most vital role to our existence

[music] as a species. Stories can make

someone feel heard, connected to you,

and transform their entire life without

ever even meeting you. Storytelling

is a superpower. See, the human brain

is literally wired for stories. Stories

are older than written language, 200,000

years older. Stories are in our DNA.

Yes, I have a degree in anthropology, I

know what I'm talking about. See, there

is a reason why the Bible uses parables.

And these

>> [music]

>> parables are still told and repeated.

Humankind used to gather around fire

telling stories. [music]

Now, we gather around

our phones. Modern-day storytellers are

content creators and speakers, but we're

all storytellers in one form or fashion.

But, if you want to be successful, if

you want to make your stories

sticky

and unforgettable, then you must follow

my eight secrets

of storytelling. Secret number one,

stop calling it storytelling. Get that

word out of your mind, out of your

vocabulary. From now on, mentally call

it not storytelling,

but story showing.

>> [music]

>> You never want to tell a story. You want

to show a story. You want to get your

listener to visualize the scene in their

mind as if [music] they are there with

you. A good story is like a time

machine.

It doesn't tell you about what happened.

It takes you there. You want people to

be in the scene. So, when you're telling

a story, describe the five senses

vividly. All right, what's the the

sights, the smells, the taste, the

touch, the sounds? Be as specific and

colorful as [music] possible, because

the more senses you integrate, the more

of the listener's brain will start to

light up. Because most speakers, they

just speak.

But, the best storytellers, [music]

they take the audience by the hand

and carry them through and into [music]

an experience. Secret number two,

never tell a story without a point and

never make a point without a story.

Please, please, please, I beg you, stop

giving facts. Stop spewing boring

numbers. Numbers numb people. Nobody

remembers that and they won't remember

you. Studies show it is 21 times more

powerful to tell a story

than give a fact. You can use facts. You

can use numbers, but you always have to

wrap them, right? Package them inside of

a story. The facts, again, they only

activate the left side of the brain, the

logical [music] part. But, good

storytelling lights up both at once.

Secret number three,

the secret is feeling. See, the key to

great storytelling

is you want to light up two organs, the

brain

and the heart.

See, if you want to tell an

unforgettable story,

if you want to be unforgettable, it has

to be emotional. See, when emotion is

linked to information, it is retained

and you are remembered. But, don't just

tell an emotional story. No, no, no.

You got to tell it in an emotional way.

And this doesn't mean you have to act

any any type of way. You simply have to

embody and feel it if you want others to

feel it. Because our brains are mirrors.

Scientists call this phenomenon mirror

neurons. When people see you

experiencing an emotion, that emotion

will light up in the exact part of their

brain. So, the more [music] you feel it

when you're telling a story, the more

that feeling will will transpose

into the mind of your listener.

Remember, it's not about the words that

you say because words are just noises.

It is the texture, the energy around the

words that connects with people. Every

great story has vulnerability. When you

take off your armor

>> [music]

>> and share your own pains and feel the

pain as you're experiencing it, you

become relatable

and memorable. And this is what we teach

in Creator University. This is my

private community where I teach speakers

and creators how to tell their story,

how to how to speak with influence and

go from invisible to impactful to

profitable [music] in 90 days. But,

secret number four, this is very

important.

Even with feeling,

you need a structure. You need a story

structure. See, the normal storytelling

structure is beginning, middle, end.

That's trash. You need to think about it

like hook,

body, payoff, right? Hook, body, payoff.

Hook, body, payoff. The hook, or the

intro, is the most important part of

your story, and you want to start as

dramatic as possible, [music]

maybe even negative. I know what you're

thinking. Prince, Prince, you're so

positive. What do you mean negative?

You're right. I am the most positive

person you will ever meet. I don't even

have weekends. I have strong ends.

I don't catch colds, I catch warm. But I

know that the human brain seeks out

negative more than positive

because it's a survival instinct. As

someone who has studied

>> [music]

>> evolutionary psychology, I'm always

trying to understand how to put the

brain's natural tendencies

on my side. [music]

See, every great story, think about

every great movie you've seen, they've

all had conflict.

You have to start with tension,

or you won't capture attention. And if

you can't hook them,

nobody's going to remember you. There

was a Microsoft study

done in 2015. It studied how digital

lifestyles affect [music] human

attention spans, and the key finding was

that the average attention span had

dropped from 12 seconds in in 2000,

[music]

it dropped from 12 seconds in the year

2000 to just 8 seconds in 2013, which

is, as they said in the article,

lower than the attention span of a

goldfish. And this is 2013. I can't

imagine what it is today. So, you have

to knock people's socks off with the

beginning of your talk to stand out.

See, three hooks, three types of hooks

that will always work.

A shocking question, a shocking

statement, or shocking story. If you're

on stage, you may want to start off with

something like, "Thank you for having

me, but this is the worst city I've ever

been to." That is how you grab

attention. After you have the hook,

right? After you've really dramatized

the intro of your story, you need to

work on the body. The body is where you

take people through a journey.

Some people call this the hero's

journey. Now, as you're writing

the journey, how do you segue?

How do you make connections [music]

throughout this journey? You've got to

use a method called the South Park

writers strategy. South Park has been a

successful show for over 30 years, and

one of the reasons is the writing. They

use what is called the butt, therefore

transition. You see, most movies are

terrible. I'm sure you've seen this. You

haven't seen a good movie in a while

because they follow a transition like

this happened and then this happened and

then this happened and this that

>> [music]

>> No, no, no. Throw that away. The South

Park writing method is so successful

because they use the butt,

>> [music]

>> therefore method. This happens,

but this happened,

therefore this happened. [music]

See, this adds continued [clears throat]

conflict to your [music] script and

keeps the audience on their toes. And if

it's good enough for South Park,

>> [music]

>> it should be good enough for you. But

you also need multiple hooks throughout

your story. All right? I call this

dopamine spikes. It's kind of like

giving them sugar for the brain. All

right? It keeps them wanting more. In

other words, you want to have multiple

places where the audience is given an

insight and teased to continue watching.

[music]

Or as I sometimes like to call it, an oh

my god, I had no idea moment. Points

where people go, oh my god, I had no

idea. The more of those you have, the

better engagement and retention you will

have in your story. See, if you have

enough of those, people will continue to

listen to your talk or watch your video

because they are constantly getting a

dopamine hit.

Now, warning. I want to talk about the

payoff. Do not give people the big

payoff

>> [music]

>> until the final moments of your story.

Because, you know, when we watch movies,

we all ask the same question

subconsciously. And that question is

this, how will this end? You got to keep

that in mind. This is the feeling you

want to give people. You're essentially

you've got to give them breadcrumbs

and lead to the big gourmet meal. This

is called the payoff or [music] the

resolution. It's everything

that they've been waiting for. Now,

secret number five.

You say Prince,

how do I find my story?

How do I find my story? How do I find

it? Well,

this may be surprising and shocking to

you, but you want to start with one

question. What do you hate?

What are you against? Because what you

hate

is what you were born to fix.

Let me say that again. What you hate,

you are here, you were born to fix that.

Look at some of my most popular videos.

I'm speaking about the injustice of

things that I hate. The audience, they

could feel my energy, my passion,

whether it was about climate change,

education. See, when you do that, when

you choose something you hate, you

express vulnerability. Don't be afraid

to share your anger with strangers. The

secret is to turn your mess into your

message. You want to turn your pain

into gain. And if you want to learn

storytelling from me, come join my

school community where I will teach

[music] you how to craft your signature

story. We do workshops on how to speak

on and off camera, [music] and you can

come in and ask me questions along the

way. It will be an honor to be your

speaking coach.

重点词汇

词汇	含义
neuroscience ˈnjʊərəʊsaɪəns C1	noun - 神经科学
magnetic mæɡˈnetɪk C1	adjective - 有吸引力的，有 لكم魅力
satisfying ˈsætɪsfaɪɪŋ B1	adjective - 令人满意/满足的
vital ˈvaɪtl B2	adjective - 极其重要的，必不可少的
anthropology ˌænθrəˈpɒlədʒi C1	noun - 人类学
parable ˈpærəbl C2	noun - 寓言，寓意故事
visualize ˈvɪʒuəlaɪz B2	verb - 形象化，设想
vividly ˈvɪvɪdli B2	adverb - 生动地，清晰地
spew spjuː C2	verb - 喷出，吐出，狂吐
embody ɪmˈbɒdi C1	verb - 体现，具体表达
phenomenon fəˈnɒmɪnən B2	noun - 现象
transpose trænˈspəʊz C2	verb - 调换，转移
vulnerability ˌvʌlnərəˈbɪləti C1	noun - 脆弱，易受伤害
relatable rɪˈleɪtəbl B2	adjective - 引发共鸣的，可同情的
evolutionary ˌiːvəˈluːʃənri C1	adjective - 进化的，演化的
segue ˈseɡweɪ C2	noun - 顺畅的过渡
breadcrumbs ˈbredkrʌmz C1	noun - 线索，提示
gourmet ˈɡʊəmeɪ B2	adjective - 美食品质的，高级的
injustice ɪnˈdʒʌstɪs B2	noun - 不公正，不义