– 英语/中文 双语歌词

歌词与翻译

[中文]

毫无疑问，人工智能正在融入我们日常生活的

方方面面，包括人们在跨境

电商平台上的购物方式。对消费者而言，AI

甚至能在他们意识到需求前推荐商品；对企业而言，

它是了解客户需求、

影响购买决策的强大工具。

it is a powerful tool to understand

customer demand and influence purchasing

decisions.

奥斯汀在河内经营着一家咖啡馆，店内的装饰品

都是从跨境电商平台上购买的。

开业前只有短短一个月的准备时间，

他利用 AI 快速挑选出了合适的商品。

quickly identify suitable products.

>> 我通常会在 Timu 和 Shopee 上买，因为他们的

设备种类非常齐全。

range of equi

我会再去问 Gemini，比如哪个品牌更可靠，

然后直接根据建议去下单。

电通公司在 2024 年 7 月进行的一项研究

发现，34% 受访的越南消费者

会在购物过程中使用生成式 AI，

这一比例在东南亚高居榜首。

麦肯锡的实验也表明，生成式 AI 工具

能将完成订单所需的时间

缩短 50% 到 70%。

AI 还能让商品推荐

变得越来越精准。

recommendation increasingly targeted.

>> 大型电商平台并不是靠“读心术”。

它们分析的是用户的行为。

我们每次浏览商品、在页面停留，

甚至把商品加进购物车，

这些行为都会被记录下来。系统会把这些数据

与数百万具有相似习惯的用户进行比对，

并以此生成个性化的推荐。

recommendations are generated from that.

>> AI 推荐的应用越来越广、形式越来越多样，

这也鼓励了更多越南企业

入驻跨境电商平台。

to enter international e-commerce

>> 在亚马逊上线一年后，我们的收入

增长了约 10 倍。我们利用 AI 来

研究美国法规、分析竞争对手的评价，

并向美国客户传递我们的品牌价值。

competitor reviews, and communicate our

brand values to American customers.

AI 还在改变企业在售前和售后

与客户互动的方式。

purchase.

最大的变化在于，中小企业现在可以

借助 AI 助手来回复信息、推荐商品，

并提醒客户相关的优惠活动。

AI 助手不受工作时间的限制，

可以实现全天候运转。

not restricted by working hours. They

can operate around the clock.

AI 正在塑造消费者的行为，

根据他们以往的购买记录协助挑选商品。

这带来了更个性化、更快捷的

购物体验。

experience.

随着 AI 在电商领域的快速普及，

买卖双方的效率都得到了提升。

而它的深远影响，将取决于消费者和企业

如何在运用这项技术的同时，

保持人文关怀与人工参与。

in the process.

[英语]

AI is no doubt becoming part of almost

every aspect of daily life, including

the way people shop on international

e-commerce platforms. For consumers, AI

can recommend products before they even

realize they need them. For businesses,

it is a powerful tool to understand

customer demand and influence purchasing

decisions.

Austin runs a cafe in Hanoi decorated

with items bought from international

e-commerce platforms with just one month

to prepare before opening. He used AI to

quickly identify suitable products.

>> I normally um got that on timu and

shopppee because they have a really good

range of equi

I'm go back to Gemini to say okay which

one is more reliable and then I'm just

like going to purchase based on that. A

study conducted by Dansu in July 2026

found that 34% of Vietnamese consumers

surveyed use generative AI in their

shopping journey, the highest rate in

Southeast Asia. McKenzie experiments

have also found that Gen AI tools can

cut the time needed to complete an order

by 50 to 70%. AI can make product

recommendation increasingly targeted.

>> Large e-commerce platforms do not read

consumers minds. They read the behavior.

Every time we view a product, spend time

on a page, or even put an item in the

basket, that behavior is recorded. The

data is then compared with millions of

other users showing similar patterns and

recommendations are generated from that.

>> The growing reach and a variety of

AIdriven recommendations is also

encouraging more Vietnamese businesses

to enter international e-commerce

platforms.

After one year on Amazon, our revenue

increased about 10fold. We use AI to

research US regulations, analyze

competitor reviews, and communicate our

brand values to American customers.

AI is also changing how businesses

engage customers before and after a

purchase.

The biggest change is that small and

medium-sized businesses can now use AI

assistance to answer messages, recommend

products, and remind customers about

relevant promotions. AI assistants are

not restricted by working hours. They

can operate around the clock.

AI is now shaping consumer behaviors,

helping them choose products based on

previous purchases. This leads to a more

personalized and faster shopping

experience.

With rapid AI adoption in e-commerce,

shopping and selling has been more

efficient. Its impact will depend on how

consumers and businesses use this

technology without losing the human role

in the process.

重点词汇

词汇	含义
aspect /ˈæspekt/ B2	noun - 方面，方位
platform /ˈplætfɔːrm/ B2	noun - 平台，讲台
recommend /ˌrekəˈmend/ B1	verb - 推荐，建议
influence /ˈɪnfluəns/ B2	verb - 影响，感化
reliable /rɪˈlaɪəbl/ B1	adjective - 可靠的，可信赖的
generative /ˈdʒenərətɪv/ C1	adjective - 生成的，生殖的
journey /ˈdʒɜːrni/ A2	noun - 旅程，旅行
experiment /ɪkˈsperɪmənt/ B1	noun - 实验，试验
behavior /bɪˈheɪvjər/ B1	noun - 行为，举止
generate /ˈdʒenəreɪt/ B2	verb - 产生，引起
revenue /ˈrevənjuː/ B2	noun - 税收，收入
regulation /ˌreɡjuˈleɪʃn/ B2	noun - 规章，规则
analyze /ˈænəlaɪz/ B1	verb - 分析
competitor /kəmˈpetɪtər/ B1	noun - 竞争者，对手
engage /ɪnˈɡeɪdʒ/ B2	verb - 吸引，占用，从事
promotion /prəˈmoʊʃn/ B1	noun - 促销，晋升，宣传
restrict /rɪˈstrɪkt/ B2	verb - 限制，约束
personalized /ˈpɜːrsənəlaɪzd/ B2	adjective - 个性化的
adoption /əˈdɒpʃn/ C1	noun - 采用，收养
efficient /ɪˈfɪʃnt/ B1	adjective - 高效的，有能力的