What up, beautiful people?
00:02
It is your
homegirl, Ms. Shameless,
00:03
all up in her
House of Shameless.
00:04
This is my production office.
00:06
It's been five years since
I started my YouTube channel.
00:08
I was throwing a
five-year anniversary party
00:13
here in Los
Angeles if you live here.
00:16
You can come alone.
You can make friends.
00:18
But I had this event last year,
00:21
and people leave making friends.
00:23
You guys get to
network and have fun.
00:26
And it's a totally inspiring,
just super-cute, fun event.
00:28
Amy Pham, deejay
Amy Pham and Min Pham
00:32
are going to be
spinning the turntables.
00:34
I have special guests that
are going to be popping up.
00:36
Get your tickets
before it sells out.
00:38
Link is in the
description box below.
00:41
About five years
ago, it was in my house,
00:43
and it wasn't very shameless,
and it was in New York City.
00:45
Happy Birthday to me.
00:48
Happy Birthday to us
for doing this together.
00:49
A big thing in my life was,
I was always a quiet person.
00:51
But I had a lot of energy
and creativity bottled up.
00:57
But because I was too
ashamed to let that out,
01:01
I kept it quiet
and held it back.
01:04
If younger Maya saw this Maya
today, she'd be really happy,
01:05
because I used to
always be inspired by
01:09
big, shameless personalities,
because I was never that.
01:11
I was always quiet.
01:15
I was shameless with my
cousins, but that was it.
01:16
I asked myself the
question, what would happen
01:19
if I shamelessly
promoted myself online?
01:22
My goodness, what
was wrong with me?
01:25
I came up with it,
and I filmed a video,
01:27
and I did that in New
York at this art collective
01:29
I used to be a part
of called Con Artist,
01:33
and this is a video.
01:35
Hi guys, my name is Maya,
01:38
and I'm a New
York City-based artist
01:39
living in New York City.
01:41
I want to learn how
to put myself out there.
01:42
I formulated this challenge,
this social media experiment.
01:46
What would happen if I
shamelessly self-promoted myself
01:50
for 365 days of the year?
01:55
It really came about
because I was an artist,
01:57
and I was full of shame,
and I liked to hide my work.
02:00
I focused on
being a perfectionist.
02:06
I focused on being better but
never putting myself out there.
02:09
And when my friend had
suggested that I go on YouTube,
02:13
I thought it was tacky; I
thought it was shameless.
02:16
And I was like,
you know what, girl,
02:17
I don't even know why
I'm acting like this.
02:18
I have nothing to lose. And I
literally had nothing to lose.
02:21
The older you get,
the more you realize
02:23
or hopefully you
realize that this is your life,
02:25
and you get one
chance to live it.
02:29
A lot of my shame
came from my upbringing.
02:31
I was raised in a strict
Catholic Filipino household.
02:34
And my mom always taught me
to be humble and don't be loud.
02:38
Just tone it down. Just
dim it down. Tone it down.
02:43
And maybe I wouldn't
define it as shame then,
02:47
but I think being humble
can develop into being ashamed
02:52
because you have
to reserve yourself.
02:57
You can't be loud. You can't be
bold. You can't be shameless.
02:59
So some of the things I
was ashamed of was my work.
03:03
Namely, I have a background
in photography and acting,
03:07
and it was so awkward for
me to put myself out there,
03:10
to promote the
craft that I studied,
03:13
the craft that I
worked really hard at,
03:16
and to tell people, like,
hey, I do this. Look at it.
03:18
And even more so
than that, give me money
03:21
so I can give you this service.
03:25
And it's just like, that's
really hard for an artist.
03:28
I think a lot of
artists struggle with that.
03:31
And yes, artists are people, but
I specifically had this video
03:32
and this challenge
for artists originally.
03:36
But obviously
it's open to everyone.
03:39
You don't need to be afraid.
03:41
And I feel that our
fears come from an insecurity
03:42
of us judging ourselves,
of others judging ourself --
03:46
I think it's that insecurity of
the fear of what others think
03:50
overlaps with the
concept of shame.
03:54
So doing you means to
do, to create, to make,
03:57
to get out of your head
and actually do something,
04:01
but being shameless means
putting yourself out there
04:04
so it can be
celebrated with other people.
04:07
This is not like a loner
04:09
like I'm living my
life by myself for myself,
04:11
because we live in a
community with people,
04:15
and at the end of the day,
yes, we want to be accepted,
04:17
so it's a balance of
doing what feeds your soul
04:20
while involving other
people into the conversation.
04:23
When I said I'm
going to be shameless,
04:26
people say, when is the moment
that that happened for you?
04:29
And it literally
happened when I said that.
04:32
When I said, I'm
going to be shameless.
04:35
It was just me
making a declaration.
04:37
I remember walking into work,
04:39
and I was working at a bar
in New York, cocktail serving,
04:41
and I remember I
felt really happy.
04:45
It was like a big
weight had been lifted,
04:47
because I made a
promise to myself,
04:49
and I had steps in
place on what I needed to do
04:53
And I didn't know where
it was going to take me,
04:58
but I knew that giving
myself permission online
05:00
bled and fed in other ways.
05:04
But the concept
of being shameless
05:06
really came into play when I
was going through my divorce,
05:08
and I wanted to
stay in a marriage
05:12
because I was ashamed of
disappointing my family,
05:14
disappointing my friends.
05:18
And I'm like, girl, you
can't contradict the lifestyle
05:19
that you've
created for yourself.
05:23
You can't
contradict the declaration
05:25
you made to be shameless.
05:27
You're with someone that doesn't
even want to be with you,
05:29
so why are you
hanging on for dear life?
05:31
So don't be ashamed of the
backlash from other people.
05:33
How are you really feeling?
05:36
When I was honest with myself,
05:37
I was able to make a
decision and move forward.
05:39
It's hard living
with what you think
05:42
other people think of you
and what you think of yourself.
05:45
There's so much pressure
that we put on ourselves
05:47
based on judgment and shame.
05:50
And the minute you
can let go of that,
05:52
it will transform your life.
05:54
And so even though it
was an online declaration
05:56
to promote myself online,
05:58
promoting yourself just
means to grow yourself.
06:00
And that applies in
every area of your life.
06:02
I would say moving
out of my house was
06:05
one of many shameless acts,
06:08
and that happened well
before this challenge.
06:10
And it taught me independence,
06:14
and it taught me
to be responsible.
06:17
But it also taught me
to put myself out there,
06:21
because I moved from
Toronto to Los Angeles,
06:23
and I had to figure things out,
06:26
and I didn't have anyone to lean
on to help me get somewhere
06:28
or help me get something.
06:32
I couldn't ask them or
expect them to do that for me.
06:33
So I had to be
shameless, in a sense,
06:37
and ask for a job,
ask for a place to stay.
06:39
That prepared me for
my shameless milestone
06:44
over a decade later
and moving back to LA.
06:46
This time I'm
living in my dream loft
06:49
when previously I had been
struggling to pay rent, both
06:51
as a teenager and while living
in the 'hood in New York City.
06:54
That's a
full-circle moment, for sure.
06:58
Definitely a huge milestone
on my shameless journey
07:00
would have to be
working with Prince.
07:02
He found me on YouTube
because I was shameless
07:04
and became a fan
of my photography.
07:07
I ended up going
with him on the road
07:10
when he performed at concerts,
when he performed in his home.
07:12
And finally, his album
cover for Artificial Age,
07:16
and for a young
girl who dreamed of
07:19
having a small
column in a magazine
07:22
to having the images
appear in Times Square
07:25
and all across the world --
07:28
would have to top my
list of shameless acts,
07:30
working with the
prince of shamelessness.
07:33
Let me just look at
my YouTube channel.
07:35
The first one was
definitely uploading a video.
07:37
That was the most
terrifying thing I'd ever done.
07:39
I bawled my eyes out
after I uploaded it, because
07:41
I was so afraid and ashamed
of what people would think.
07:44
That actually happened
for the first three videos.
07:49
Oh, my natural
curly hair routine --
07:51
that was another shameless act,
07:54
because I put
myself in a shower, naked.
07:57
I was naked. I didn't
have a bikini. I was naked.
08:00
So that was very
shameless, and at the time
08:05
people weren't filming
tutorials in their showers.
08:07
Crashing New York Fashion Week
08:09
was a big
shameless milestone for me.
08:10
I showed up with
security guards.
08:13
You can watch the video here.
But that was very shameless.
08:15
And then of course
shaving my hair live on YouTube
08:18
was a definite shameless act.
08:22
And following that,
coming out with a single,
08:25
a rap single on iTunes with
words written by yours truly
08:29
on what it means to be
shameless was shameless.
08:34
♪ Stay in the
game, playin' the game, ♪
08:38
♪ with no name, just for
shame, no claim to fame. ♪
08:39
♪ Break the rules,
showin' these fools ♪
08:42
♪ it's the dawn
of the new school. ♪
08:43
Shameless doesn't necessarily
have to be loud, fierce, bold,
08:46
but it could also be things that
08:50
you're just
ashamed or afraid to do.
08:52
So for me, asking
help from other people --
08:55
that's a big thing for me.
08:57
And for me to work
in a production office
08:59
with a team of people, it
was and still is hard for me
09:02
to ask for people to do things,
09:06
because I'm still in this
mindset of, do it yourself.
09:08
You can do it. You
can figure it out.
09:11
Don't put that on someone else.
09:12
I'm like, girl, what
you paying them for?
09:13
And it was just
being able to keep going.
09:16
Yes, it was
encouraging to have positive
09:20
feedback and comments online,
09:22
but to be able to see something
through week after week,
09:25
it boosted my confidence.
09:30
Like, you've done
this for one week.
09:31
You've done this for two weeks.
09:33
The more you do it,
the better you'll get.
09:35
So my confidence came
from just doing it more.
09:37
In order to gain,
you have to give up.
09:39
There has to be
some sort of sacrifice.
09:42
It could be your firstborn,
your dog -- I'm joking.
09:45
For me, it had to be something
09:50
that was taking up
an area of my life.
09:52
So celibacy was one
thing that I sacrificed
09:53
in order to gain and grow,
09:57
and I'm not
kidding you -- listen --
09:58
I got the videos
online to prove it,
10:01
but three years ago my
life was very different,
10:03
and then I made a promise to
abstain from sex in my life.
10:05
Because I gave that one area up,
I was able to excel in work.
10:10
So I'm not
necessarily telling people
10:14
to be abstinent, be celibate,
10:16
but if there's an
area in your life
10:19
that you can give
and sacrifice, do that.
10:21
Me learning about sacrifice
came from reading the Bible.
10:24
Giving, sacrificially, money --
10:27
at church I'd always give
like a dollar, thinking --
10:28
I was like, yo,
that's a dollar bill, y'all.
10:30
And then I was
like, wait a minute.
10:33
Let me try to give more. So
then I'd give five dollars.
10:34
And then I'm like,
whoa. Let me try 20.
10:37
This is a lot,
for me to give $20.
10:40
Twenty dollars
is a lot of money.
10:42
Especially when you're
struggling in New York City.
10:44
But I just started to give more,
10:46
and that allowed
me to receive more,
10:48
and if you can find an area of
your life where you can give,
10:50
whether it's your
time, money -- do that,
10:54
because it will
transform your life.
10:56
I take my head with me. I
don't make rash decisions.
10:58
I don't just
decide out of thin air
11:01
that I'm going to do this.
11:03
When I decided to be shameless,
it had taken me a month
11:04
to weigh out, what
would I gain from this?
11:08
What would I lose from this?
11:11
And then when I
realized, not a whole lot,
11:12
then I took that risk.
11:14
But I took my head
with me in the process.
11:16
So look at all your options,
11:19
and when you see that
there's more pros than cons,
11:22
then go ahead and take a risk.
11:27
And sometimes it
might not even be the case,
11:28
but look at all
things considered.
11:30
I feel like a lot of the things
that I've done on impulse --
11:32
maybe not all of them,
but a good handful of them --
11:35
I was like, why'd I do that?
11:38
The things that I've
planned and worked towards
11:41
have been way more satisfying.
11:44
For me, moving to Los
Angeles when I was 18,
11:47
I didn't decide it on a whim.
11:50
I made the decision,
and I thought about it,
11:52
and I'm like, okay,
well, where would I live?
11:54
How would I get around?
11:56
How much money would I need
for a month? Two, three months?
11:57
And then once I
figured all of that out,
12:01
then I booked a ticket.
12:03
I remember when I
came to LA, I had been
12:05
reading the maps
so much in Toronto
12:07
that when I came here,
it was like a pop-up map,
12:09
because I knew
where everything was,
12:12
because I studied
that map inside and out.
12:13
I sometimes feel like people
misuse that word to kill dreams,
12:15
and they're like, be
practical. Be realistic.
12:19
And I'm like, so long as
12:22
it doesn't stop
you from attempting.
12:23
I think there's more value
in trying something and failing
12:25
than not having tried at all.
12:30
A financial habit
that I cultivated
12:32
when I was living in New
York, which was 25 years old --
12:35
it took me that
long to figure it out,
12:39
and then I still
need to figure it out --
12:40
was to save 10% of
everything I earned.
12:42
And that
transformed my bank account.
12:45
Every time I got a
check, whether it was for $200,
12:48
for $2,000, I always took
10% and put it in a savings,
12:52
and I didn't touch it.
12:55
I remember when I saved
$10,000 for the first time,
12:56
I was like, what is
life? This was before YouTube.
12:59
I was like, I
made all this money,
13:03
and every time I
put more money in,
13:04
it was that much more
precious to want to take out.
13:07
And in the beginning, it
was like, whatever, whatever,
13:10
but then it started to
grow, and I'm like, damn.
13:13
So if you can learn the
discipline to start something
13:15
and see it through, you'll
be surprised where you end up.
13:18
And it takes time, but nothing
worth having comes overnight.
13:22
I think it's really important,
again, to do you, boo,
13:27
And that means
unplugging from social media.
13:34
You have to cancel
out all the noise,
13:38
because social media is very
loud, and it's a distraction.
13:40
And that's something that
you can sacrifice to gain.
13:43
Be disciplined in terms of
how much you're scrolling.
13:47
If you can set aside a certain
amount of time in a day, or,
13:51
this is the only time frame that
you go through social media
13:54
-- and using it to be inspired,
13:57
and flag the
things that inspire you.
13:59
If you're following someone
who kind of triggers you,
14:01
I would suggest
that you unfollow them.
14:04
And it's nothing personal.
14:06
And I had to do that for myself,
14:07
and some people took it
personal, because they're like,
14:08
oh, you're a hater.
14:11
I'm like, perhaps!
Perhaps I am a hater.
14:12
And that's why I
need to stop following,
14:14
because I hate my life
after I look at your life.
14:16
It makes me feel
some type of way,
14:18
and the best thing for
me to do is not follow.
14:21
Do I hate this person? No.
14:23
But that's being
honest and real with myself.
14:25
And once you can be
honest with yourself, you can
14:27
take the actions necessary
to take care of yourself.
14:30
I got three, they
call them the three C's,
14:33
and the first one is Content.
14:36
What are you putting out there?
14:39
Is this information
that you would find helpful?
14:41
Is this information
or content that you like
14:43
versus what you think
other people would like?
14:46
Then there's Consistency,
14:49
being consistent with when
you post, how often you post.
14:51
And the way social
media runs is on algorithms.
14:55
So if you want to be
plugged into that algorithm,
14:58
being consistent
will help with that.
15:00
And then the third
is Call to action.
15:02
Asking your viewers or the
people that are following you
15:06
to do something, and it's
not a kind of flamboyant ask.
15:10
It's like, the more you
can think about the ask
15:14
or the question that
you're going to write,
15:18
the more personal, the
more real it is from you,
15:20
the more engaged your readers or
your followers are going to be
15:23
to want to respond.
15:27
My advice for you
boos that are watching,
15:30
whether you're 18,
whether you're 55,
15:33
I would say whatever has been
weighing on your heart to do,
15:37
take the first step and do it,
15:42
whether that means
writing your goal down --
15:44
and I'm big on
writing things down.
15:47
I'm the queen of
the napkin-writing.
15:49
I would write things on napkins,
and my cousins would keep it,
15:51
and then they would pull it out.
15:54
They're like,
Maya, look what I found!
15:55
And it's just like, damn. I
wrote that. And it happened.
15:56
One of them was, I will
be living in New York or LA
15:59
And then I
literally did both of those.
16:04
I have a journal
that's 15 years old,
16:07
and all of the things
that I wrote in that journal,
16:10
I'm living out, and it's insane.
16:13
So I think that writing things
down is definitely powerful.
16:15
I encourage you to
take the life that you have
16:19
and mold it and shape it
into the life that you want.
16:24
I wasn't born with
money. I was born poor.
16:27
I was born with a single mother
raising me, and a brother,
16:30
and I literally
looked up to my role models,
16:35
the people that inspired me,
16:39
Jesus, Grace Jones and
Bruce Lee being a few big ones.
16:41
And I took bits and
pieces of their life,
16:45
and I allowed it
to inspire mine,
16:47
and I shaped the
life that I wanted,
16:50
and I was so fortunate
to have a mom that loved me
16:52
and that cared for me and
that pumped me with positivity,
16:56
protected me from the evil
that is out there in the world.
16:59
Belief and faith and
confidence comes from doing.
17:03
You have to do it. You
have to get out of your head.
17:06
I can live in my head all day.
17:08
I can have all these
brilliant and amazing ideas.
17:10
But that doesn't mean
shit if I'm not actually
17:12
putting the action
behind it to do it.
17:15
Be more focused on what you
need to do to get from A to B
17:18
versus what someone can do
to help you get from A to B.
17:23
And I feel like a lot
of people get inspired
17:26
when they watch my videos,
17:28
and then they send me an
email and ask me for help.
17:29
All y'all
Millennials are spoiled
17:32
with your asking for
help for X, Y and Z,
17:34
and it's just like,
you need to help you
17:36
before you can expect
help from other people.
17:39
And it will be
that much more powerful
17:41
when somebody does
come into your world,
17:43
because when you start
taking those steps forward,
17:44
the universe, God,
whatever you want to call it
17:47
will start bringing people
into your world and your circle
17:49
to help you along the way,
17:53
and you didn't
even have to ask that.
17:54
This is the day and age to
live and dream and dream big.
17:57
What's next for moi
and my shamelessness?
18:00
I got a production office, okay?
18:04
So I want to take
this office and this staff
18:06
and the visions that we
have and continue to grow that.
18:10
Some specifics for you
guys -- a scripted show.
18:14
We're working on our
merchandise for the store.
18:17
More events in other cities.
18:21
And just continuing to be
inspired while inspiring you.
18:23
That was something I
wrote down on my vision board,
18:28
like, 10 years ago.
18:31
And remember to do
you, boo. And I mean do.
18:33
Do something, okay?
Don't just say it. Do it.
18:36